When we bid on keywords entered on Google, these ads are responsible to show up on their website. Since Google displays ads, it must be clear with what we render through these advertisements.

To make it simple, it is important to understand Google Ads policies before we place it on the website.

Let’s have a detailed look at the policies.

Google Ad Policies

The policies are categorized into the following areas:

1. Prohibited Content There are some types of content where advertising is not possible on Google Adwords. It includes:
   • Harmful products or services
   • Products or services that enable dishonest behavior
   • Counterfeit Goods
   • Inappropriate or offensive content
2. Prohibited PracticesYou must follow advertising practices if you need to display those on Google. It includes:
   • Ad network abuse
   • Irresponsible use and collection of data
   • Misrepresented product or service

   It is better not to advertise on Google Ads network if you can’t follow these practices to take advantage of the searcher.

3. Restricted Content
   There are some industries that you must be quite careful before placing ads. These are restricted industries and your ads will have to undergo additional filtering before it goes live. It is difficult to get your ads approved in these industries and if you are a large advertiser, a Google representative helps you to overcome these issues.Restricted Content includes:
   • Adult-based content
   • Copyrighted content
   • Trademarks
   • Content related to gambling
   • Content related to healthcare
   • Alcoholic beverages
   • Political content

Before you place your ads, there are some editorial and technical requirements that must be considered in specific. If you don’t comply with these, Google will directly let you know about it.

Google allows only professional and quality content that gives the best user experience and meet high editorial standards.

Editorial requirements include punctuation, spelling, and characters of your advertisements. More punctuations or ALL CAPS or misspelled words are not allowed so far. The content with the usage of letters or symbols like FREE, f-r-e-e, and vague phrase usage like “Buy products here” will also be rejected.

It is always advisable to go through the ad guideline section on Google to pass the Adwords exam. Check out the references like:

• Inaccurate Display URL
• Unclear promotion
• Non-working destination URL
• Unclear relevance
• Usefulness
• Unsupported superlative or competitive claims
• Style requirements
• Ellipses
• Excessive capitalization
• The exclamation point in the ad’s headline
• Spelling & grammar
• More than one exclamation point in an ad
• Bullet points
• Repeated punctuation or symbols

Google intimates when you violate the guidelines, so understanding the guidelines completely is important before attending the test.

Locating Ads in AdWords

You can find your advertisements under the ads tab in Google Adwords. It is better to view ads within their particular ad groups. This helps to see which ads are being circulated against each other.

In order to get the best performance, you must think logically for a win-win situation for both. Google needs your ads to be rotated to get more clicks. With this, they will be benefitted but not the advertiser.

To find ad rotation, search for campaign settings, and then to the advanced section. Under ad rotation, you may find three options where you can select to get good results in your account.

Guidelines for Text Ads

Text ads creation in Google Adwords is easy and you can find a preview tool to see how your ad looks like in search. This enables real-time feedback on how your ads will be displayed to searchers. When your ads are long and out of compliance, Google lets you know as well.

You are allowed to make a headline within 25 characters, two lines of description within 35 characters each, and display URL within 35 characters as well.

If there are 5-10 other advertisers, you won’t have enough space to differentiate your ads. Here, the role keywords come into play. Insert keywords wherever possible and bold it to appear in the ad. If you are aware of the positives and negatives of dynamic keyword insertion method which looks like this: {KeyWord: Fruits}.

This is why searching tricks like inserting keywords in the destination URL is quite important. For the best results of your ads, it is better to insert certain things like punctuation, calls to action, qualifying prices, and more.

Conclusion

Using the techniques mentioned above, you can easily generate higher clicks through rate for your advertisements and get many visitors.

This will also give a positive influence on how much you pay per click. Here is a brief of what makes your ad win.

• Have a clear understanding of Google guidelines
• If your ad violates the rules, Google lets you know
• Check if your ad comes under restricted category
• Automated filters may not work always
• Using keywords wherever possible will be a good idea
• For keyword insertion, the display URL is the best
• Include a call to action option
• Include important information without deviating the policy
• Qualify the customer before click
• Use ad extensions to differentiate
• Don’t optimize for clicks
• Test always
• Rotate ads always or evenly

Aviv Digital is one of the leading search engine marketing training institute in Calicut. We offer a wide variety of globally recognized certification programs which include SEO, SEM, SMM, Email Marketing, and Inbound Marketing courses.

Want to know more about the course? Contact us at: +91 9037 489 577

A majority of the traffic to these websites comes from search engines, followed by social media and backlinks on other websites.

Hence, it becomes necessary to do a proper SEO to make your presence on search engines and make your presence known to the potential customers.

It is quite necessary to take a smart approach while doing SEO. This helps you to rank on the search engines higher and faster.

There are several tools available that assist you in this task.

One such tool is Ahrefs which is used by thousands of professionals on a regular basis. Here is a detailed review of the same that helps you to get an idea on why should you use Ahrefs.

With 12 trillion known links, 200 million root domains, and 3 trillion known URLs it has a massive crawling setup as compared to the other tools.

It helps you to monitor your website as well as keep an eye on your competitors. This, in turn, helps you to plan accordingly to have an extra edge over your competitors.

Due to these reasons, it is recommended by numerous SEO and marketing experts like Neil Patel, Brian Dean, Aaron Wall, and many such experts who are well known in their field.

Ahref provides different pricing options to meet the needs of both the individuals and business. The prices start from $99 per month to $999 per month.

You are provided with some extra benefits as well while billing annually.

Here are some of the tools provided by Ahrefs that helps you in your proper SEO planning and execution right from the beginning.

Make sure that you start using it right from the beginning while planning for a business and website.

This will help you to select a profitable niche, identify the competition, select appropriate keywords, select an appropriate domain name and target the intended customers.

Keyword Research:

Keyword research is the first and foremost point to be taken into consideration while planning for a website.

The keyword research tool helps you to target different countries and displays some of the related keywords as well.

It also displays information about the keyword difficulty, search volumes, CPC, clicks, CPS, return rate, parent topic, and SERP.

The best part of this tool is that you can filter keywords based on phrase match, search suggestions, having same terms, etc. You can also filter traffic share based on the domains or pages.

This will help you to target appropriate keywords and choose a profitable niche.  

Content Explorer:

You must have come across the phrase “Content is King”.

It plays a major role in enhancing the SEO of your website. These also turn out to be a driving factor in attracting the traffic from search engines and social media.

Ahrefs also provides a Content Explorer tool that helps you to find out the viral content belonging to your niche.

The popular content belonging to your niche can be easily found out using this tool which can be filtered as per the location and sorted as well.

In order to do, you simply need to enter a keyword after which the relevant content belonging to a niche is displayed along with the same backlinks, organic traffic and social shares are also displayed.

These are combined with important information like domain rating and referring domains.

These metrics turn out to be a very important factor in researching the reasons for which a page may turn out to be popular.

Some of the important points to be kept in mind while doing the research is that you should look for the article word count, flow of writing, images used, etc.

Based on the same, you can take appropriate measures to increase your social shares, the idea to market content and which topics to be covered for your content.

It can also be used to get an idea of what constitutes the viral content and you can plan your content accordingly and attract more and more visitors.  

Rank Tracker:

Rank Tracker helps you to track your ranking for different keywords. It provides you an insight of the keyword ranks improved and the keyword ranks that declined.

You can also track the ranks based on the specific keywords and the location.

The keywords display the mobile and desktop rankings which helps you to get an idea of on which platform you have to lay important emphasis upon.

You can also view the reports in the form of graphs which helps you to easily track your progress.

The reports can be scheduled to send regular email reports of the performance of your website.

This can also be used to monitor your competitor website and then plan accordingly to draft content based on the related keywords.

Backlink Checker:

Backlinks also turn out to be quite an important factor in determining the SEO of a website.

Here the backlinks of your websites and provides you with an idea of where you can post to get quality backlinks.

The backlinks of the referring domains are also provided which are beautifully classified in the form of domain extensions.

With the help of link profile overview, you can analyze performance charts and link growth graphs that will help you provide an overview of the growth of backlinks.

These also further display information about whether the backlinks are do-follow and no-follow links and inbound and outbound links with an overview of the referring domains.

In case of SEO, the broken backlinks and negative SEO prove out to introduce a negative effect.

Ahrefs helps you to take care of these as well with the help of broken backlinks checker and backlink anchor text.

It also helps you to disavow link spam with few clicks. But in order to do so, you have to choose the option of Google’s Disavow Tool.

The backlinks can also be filtered and sorted based on certain parameters. With the help of link intersect analysis, you can choose to get a list of the competitor’s backlinks that do not link to you.

Then you can get in touch with the owner of the website or draft relevant content to get backlinks.

With the help of broken link checker tool, you can get the broken backlinks of the competitors and approach the webmasters for the same to grant you a backlink.

Last but not the least, you can also download the report in the PDF or CSV file to analyze later.

Keyword Generator:

Whether you are targeting a single country or a large number of countries, keyword generator turns out to be a quite useful tool.

These help you to decide which keywords to target based on certain parameters like keyword difficulty, location, search volume, clicks, volume distribution, difficulty distribution, etc.

It has the largest keyword volume database, with over 4.3 billion words and phrases from 100+ countries which keeps on growing day by day.

With the help of four keyword generation algorithms, i.e. phrase match, having same terms, also rank for, and search suggestions that help you to target relevant keywords. You can also use certain filters that will help you to narrow down the keyword suggestions.

These keywords can also be exported in the form of CSV.

Site Explorer:

Site Explorer is an important tool that helps you to get an idea of the website the different statistics associated with it.

Some of the most important information conveyed in the same are backlinks, referring domains, organic keywords, organic traffic and paid keywords as well.  

It also provides data about the organic traffic and paid traffic. This, in turn, helps you to decide on which you should lay focus.

Here you can also research for the backlinks and get a detailed analysis of the same. These can be filtered based on link type, platforms, and similar such parameters.

Along with the same, these can be sorted based on UR, DR, etc. to find out the most relevant backlinks. This can help you to plan accordingly to get a link from the same website and get the maximum link juice.

With the help of organic keywords section, you can spy on the competitor’s keywords, which too can be filtered based on volume, CPC, keyword difficulty, number of words, etc.

Here you can also research for the paid keywords, to know your competitors and what they are bidding on. This will help you plan your Adsense budget accordingly and target the appropriate keywords to reach a wider audience.

A proper research of the pages of a website can be carried out based on backlinks and social shares. You can also research for the outgoing links.

This will help you to monitor your own performance and also spy on the strategies of competitors.

Site Issues:

Unlike any website, your website too may face certain problems like normal websites like short title, missing descriptions, 302 issue, HTTP timeouts, long URLs, and much more such problems.

Here any such problem encountered with the website is immediately displayed and then appropriate steps can be taken to fix these errors.

These are some of the most important tools that make Ahrefs quite helpful in planning your SEO.

Along with the same, it also provides some other important tools like domain comparison where you can compare 2 different domains and find out the similarities and differences between the two.

The link intersect tools helps you to get the backlink opportunities for your own website.

Image courtesy: seolium

Summary:

Ahrefs is quite a feature-rich tool with a vast keyword and domain database in order to provide the best result for SEO-related queries in the form of data, graphs, and charts (line charts, bar charts, gauge chart, etc.).

This vast amount of information if utilized properly can turn out to be quite helpful and is worth the investment as it helps you take appropriate steps to rank higher on the search engines and reap huge benefits.

Make sure to give it a try and opt for a trial version to get a brief idea of how it works and whether it is worth your investment or not.

Aviv Digital is one of the leading digital marketing training institute in Kerala. We offer a wide variety of globally recognized certification programs which includes SEO, SEM, SMM, Email Marketing and Inbound Marketing course. For more details, Contact us at: +91 9037 489 577

This is not a surprise as the Google is the synonym of the internet and with the introduction of Google Adwords, the advertisers could find a perfect platform to fetch the leads at various stages of a sales funnel.

Let’s scratch from the beginning and move on to its details!

Google Adwords acts as a connecting platform between the advertisers who offer a product or service and the potential customers who look for the same.

This helps the advertisers to offer their service or product to the relevant customers during various stages of their purchase pathways.

Advertise with Google Adwords and Reap the Benefits

Since the launching of Google Adwords in 2000, advertisers are gaining business benefits enormously. Here are many benefits of Adwords advertising:

• Get intended audience at right timeJust imagine you are into apparels business and you want to attract the young audience. You place a billboard where the young crowd will get attracted. Yes, near colleges are the best location. But you can target anymore. With the help of Adwords, you can get apparel seekers when they are searching to purchase. This is what we call right audience at right time. This gives more targeting options to the marketers.
• To measure anything and everything We can consider the billboard example once again. You choose two locations to keep the billboards. The location you choose will be the most happening place in the city. But you won’t be sure which location drives more sales. Is it first location or second one or both or none? No answers to these questions. But with Google Adwords, everything can be measured from clicks, impressions, conversion, time spent on the website etc. It also helps to measure and increase ROI by optimizing the performance based on the data.
• Potential customers within your reachOn display network, potential customers can be reached with advanced features of targeting the market audience and custom affinity audience. From the different categories of web users, advertisers can customize or select a particular category to narrow down the audience. For example: If you are reading upcoming movie releases, watching movies on the internet, then you are likely to see an ad which is selling customized movie related shirts.
• RemarketingIt is a common practice that a user checks for shoes, but don’t purchase and leave the site. With Google Adwords, you can target the same user with new ads and new items with a special discount which is known as remarketing campaign. It helps to increase conversion rate.

Where are the Google Adwords Ads Displayed?

These are displayed mainly in two networks like Display Network and Search Network.

With the help of Google Adwords, an advertiser can get connected to the customer anywhere on the internet.

Different Types of Ad Formats

With Adwords, you can find a wide variety of ad formats to make a choice.

The various ad formats are Image Ads, Text Ads, Shopping Ads, Responsive Ads, Call only Ads.

• Image Ads

  Image ads formats which are available only for display network uses static graphs like .gif, flash ads etc and grab the attention of viewers on more than 2 million websites.

• Text Ads

  Text ads allow users to make a choice of ad extensions like call extension, site extension, message extension, location extension etc. This format is effective and simple that is displayed with 30 characters two headlines with 80 characters description.

• Shopping Ads

  Do you have a bigger inventory? Then you are an apt candidate for shopping ads. When shopping ads are displayed, product image, price, title, the name of the store etc will be shown.

• Responsive Ads

  It is quite difficult to fit the ads in display network of third-party websites due to the size. Responsive ads help users to automatically fit by adjusting the size and format according to the space available. It also considers the internet speed and device to identify the ad format that load quickly.

• Call only Ads

  This format is apt for the business transactions that are initiated through a phone call. The ad headline will have a business phone number and when the user clicks on the ad, the call gets connected directly to the intended service provider.

Google introduces new formats every now and then with the evolution of Adwords. But it is your decision to choose the right ad format and make compelling ads.

Structuring an Adwords Account

It is very important to know how to structure Adwords account in order to gain benefits.

Adwords has three levels; Campaign, Ad group, and Ads.

The base of your Google Adwords is the keyword and you can easily discover the most calling keywords from the tool named as ‘Keyword planner’.

You just need to provide product or service, category or business website, sample phrase or keyword and the tool provides you with a plethora of keywords. Once the keywords are ready, you can now work with organizing the account.

• Campaign

  Without a unique objective, no campaigns will be successful. Every product of your business must have a campaign. It has more ad groups too.

  At the campaign level, you will have settings like the type of campaign (Search Only Campaign, Search with Display select, Display Campaign, Call Only Campaign etc), geographical location, budget allocation, binding strategy type and other top-level settings. 

• Ad Group

  The set of keywords and ads comes under the Ad Group. Methods to structure your ad groups are based on three types like the set of keywords with the similar theme, the subcategory of product or service, geographical location difference where you want to display ads.

• Keywords

  Based on a particular theme, keywords are grouped into Ad groups. To list all keywords that are searched by the customers is difficult. Here comes the role of Google Adwords that give different keyword matches to reach a specific audience.

• Ads

  Various formats of the ad are available based on the campaign type. Per ad group, it is better to have at least three ads. Optimizing the ad group performance by new ad copies will make the performance better. Before publishing an Ad, Google strictly checks if it follows the right policy.

  For example:

  

Now that you must have understood about Google Adword and its categories. Right?

How Google Adwords Works?

Now, let’s discuss how Google AdWords works!

Have you noticed 4 ads on top of a page on Google? These ads are the topmost ads that are successful while competing with other competitors in the ad auction to attain their position.

When a Google user searches anything, Google Adwords considers every advertiser who bids on the keyword. Thus Ad rank is calculated for the keyword.

Ad rank is calculated by multiplying quality score of the keyword and bids.

Quality score is determined based on expected CTR (click-through rate), Ad relevancy to the search query and landing page experience.  Ads got selected to be displayed in search results are those which got above ad rank threshold and position are based on the rank.

If you utilize the Google Adwords platform effectively, you can discover benefits every day with data-driven decisions and performance measurement.

Aviv Digital is one of the leading search engine marketing training institute in Kerala. We offer a wide variety of globally recognized certification programs which includes SEO, SEM, SMM, Email Marketing and Inbound Marketing courses.

Want to know more about the course? Contact us at: +91 9037 489 577

Are you using Google Analytics for your site?

If the answer to this question is No, then as a website owner, you must have several unanswered questions in your mind.

Some of the most common questions that may come to your mind are:

If you face similar questions, Google Analytics can help you to answer each questions with ease. Apart from these, there are several inside information about the website that you can get answers to using the help of Google Analytics.

Google Analytics is the most popular website analytics service provided by Google. It is used by millions of websites all over the world.

Here the information is provided in the form of charts, tables, graphs, and maps.

In spite of the numerous features that it provides a major portion of the web owners do not use these and lack from utilizing the full potential of their website.

It is quite simple and easy to set up Google Analytics on your website and get the information about your website.

But, in some of the cases, getting some detailed information about the performance may turn out to be a bit tricky.

This article intends to help you set up Google Analytics for your website and also get an idea on how to use some most commonly used important features which can be quite easily used by you.

To get some more detailed analysis, you need to dive deep into the Google Analytics and help you further make the most out of your website.

Prerequisites of Using Google Analytics

In order to use Google Analytics, it is necessary to have a Gmail account and a working website.

This account can be used to access several other services provided by Google like YouTube, AdSense, AdWords, Google Books, Google Scholar, Google Maps, etc. and various other such websites.

If you already own such a Gmail account, this can be used to access the Google Analytics. If you do not have a Gmail account it is advised to create one which is quite easy to do.

In a single Gmail Account, you can set up to 100 Google Analytics account.

How to Set up Google Analytics?

In order to setup Google Analytics account just go through these simple steps mentioned below:

• Visit the Google Analytics home page.
• Login to the website after entering your username and password.
• If you are a new Google Analytics user, you need to start with 3 steps.
  • In the first step, you need to sign up for using Google Analytics.
  • Then you will be asked to fill out the information about your website. Here you need to fill out the Account Name, Website Name, Website URL, Industry Category, and Reporting Time Zone.
    The name of the website and other properties can be updated at any point of time. Configure the data sharing settings for Google products and services, benchmarking, technical support, and account specialists.
    However, you can also choose the option to stop sharing the data by unchecking the appropriate checkbox.
  • Now click on the Get Tracking ID button after which you will be presented with a popup after agreeing to terms and conditions.
    A tracking ID and tracking code are generated as well. Now, this tracking code needs to be entered in each and every web page to enable the tracking.

It is, however, necessary to make sure that you set up the Google Analytics in your personal account as the properties cannot be moved from one account to another.

If you are shifting from one account to another you will have to set up the properties again. Along with the same, any historical data associated with your website will be lost.

How to Enter the Tracking Code on Your Website?

After you have successfully got the code the next important task is to enter the code in different web pages. Depending on the web framework, you choose, you can choose the option to add it in various ways.

In case you are using an HTML and CSS design website, you need to paste the code in each of the individual pages before the </head> tag of your web page. Save it again and then you are good to go.

However, if you are making use of the Content Management System (CMS) like WordPress, Prestashop, Drupal, etc. each of these has their own individual methods of adding Google Analytics code. In this case, you need to enter the code in a single place and it is applied to each of the web pages.

There are several themes and plugins that make it quite easy to enter Google Analytics code. Search for such plugins or themes and follow the steps as mentioned in their documentation.

How to add additional account and properties to Google Analytics?

In some cases, you may find out that the existing account and properties are not sufficient. In such a case, you can choose the option to add additional accounts and properties.

In order to create an additional account, just head over to the Admin menu and click on the drop-down menu under the account column after which the link Create new account appears and enter the information requested.

In order to create a new property link head over to the Admin tab and click the drop-down under the property column. A Create new property tab appears where you need to enter the information requested.

How to set up Goals on your website?

Every website is developed with some end goal in mind.

These may belong to certain kinds like the sale of a product, newsletter subscription, video watched, payment made, contact form filled, visiting a certain page, etc. T

hese important events can also be tracked with the help of Google Analytics. Suppose you wish to track the successful orders placed or the number of newsletter subscriptions made.

But in order to do so, you have to set up goals. In order to measure this, you have to design a page that the user visits after the conversion. After having done so, follow the steps below:

• Click on the Goals tab and then click on the new goal option.
• Now you need to select a goal from the pre-selected templates of revenue, acquisition, inquiry or engagement. You can also choose the custom option as well.
• Set up the goal after which you can track if your goals are achieved.

Viewing Google Analytics data:

After setting up Google Analytics, the next big step is viewing the Google Analytics data. This helps you provide various information on the website.

Audience Overview:

If you have a single website, the Audience overview report of the website is displayed, if you have multiple websites, you can choose the website and view its audience overview.

It is quite an important data and can help you to get an idea of the visitors, visitor behavior, visitor’s device, and many more such information.

If properly understood, this may help you get an idea of the merits and demerits of your website. Along with the same, it can also help you to make appropriate changes to your website to make sure that you satisfy your visitors.

First of all, a graphical report with sessions is displayed.

This can be grouped hourly, daily, weekly, and monthly. You can also choose your own date range.

However, if required, you can choose the option to view the detailed description of the number of users, page views, page/session, session duration, bounce rate, and new sessions%.

This information may help you to get an idea of the performance of your website and how the users are interacting on your website.

In case you find out that there is a higher bounce rate and low session duration and page/session, in such a case, it becomes necessary that you lay focus on the ways to keep your visitors engaged and provide more and more relevant information.

The new session helps you to decide if the website is reaching to new people or not. However, it is also necessary to make sure that the visitors return to your website.

You can also compare your data to previous date ranges. This will help you to monitor your performance and to get an idea if your website has fared better or worse.

Some other information like demographics, browser information, language, operating system, service provider, service provider and screen resolution is also displayed.

You can click on these to get a detailed overview about each of these. Further clicking on these will provide you with a detailed information about your website performance.

There are different types of reports that you can view for your website. This can be done by clicking on the links on the left-hand side.

Various relevant information about the visitors can be gained under the tabs real-time, audience, acquisition, behavior, and conversions.

Here you can find information about active users, cohort analysis, demographics, interests, Geo, Behavior, Technology, Mobile, benchmarking, traffic, AdWords, SEO, Social, Campaigns, Site Content, Site Search, Site Speed, etc.

Apart from this several other information displayed on Google Analytics.

Based on these, you can select to take some important decisions.

Suppose you find out that a majority of your visitors fall in the age group of youngsters in the demographics section. Then you can plan to target audience based on the same age group and draft content regarding the same.

In the best performing pageviews, you find out that a number of users add the product to the cart but do not make the purchase. Then you can plan accordingly to make changes to the order placement page.

The performance of the traffic and AdSense helps you get an idea if your advertising campaign is performing properly or not.

How to track your website events in Google Analytics?

Apart from these tasks, you may sometimes also feel the need to track some events on your website.

You might feel the need to get an idea of how long the people watched a video on your website, how many times an external link has been clicked, how far a user scrolled on your website, how many times a file has been downloaded, how many times a post has been shared, and several more such events.

This will help you provide information on how the users are interacting with your website. E.g. Video tracking can be beneficial for the websites with video content while scroll tracking can help in the blogs.

These can be done with the help of certain events on your website like mouse events, keyboard events, frame event, form events, etc. with the help of their respective handlers.

Apart from these, you can also track some events like debugging events, scaling events, video tracking, scroll tracking, e-commerce tracking along with several others.

The Google Analytics events are made up of event category, event action, event label, and event value. You need to specify the eventCategory, eventAction, eventLabel, and eventValue in the same order.

Make sure that you use distinct event actions as it will lead to reporting only one unique event. Some page events can also be used with the help of event handlers which can help you to monitor mouse, keyboard, forms, and frames.

If you have an E-commerce company, the Google Analytics tool can help you to get an idea of your performance, your visitor turn on’s and turn-offs, and the performance of your promotional campaign.

This may help you monitor your progress and also make some changes that will help you perform better in future. After setting up the traditional e-commerce tracking, you will be shown with 5 reports, i.e.

• E-commerce overview
• Product performance
• Sales performance
• Transactions and
• Time to purchase.

Whereas if you install the enhanced e-commerce tracking on your website, you will be able to see 10 reports about the performance of your website. These consist of:

• E-commerce overview
• Shopping behavior analysis
• Checkout behavior analysis
• Product performance
• Sales performance
• Product list performance
• Internal promotion
• Order coupon
• Product coupon and
• Affiliate code

These help you to get an inside information about the performance of your website and will also help you to decide what changes you must implement into the website to get more and more customers and get better conversions.

How to create your own custom Google Analytics dashboard:

Google Analytics is quite a popular tool and offers a dashboard where you can view the performance of your website.

However, in some of the cases, some reports turn out to be more important. Hence, you can create your own custom dashboard and view the reports that suits you the best.

In order to do so, just follow the steps mentioned below:

In case, you do not want to get into the hassles of creating your own dashboard, you can look for the custom dashboards and use it on your own.

How to set up Internal Site Search:

The Internal site search if implemented properly can turn out to be quite a useful tool.

Using this you can get an idea of what your visitors expect from you. Suppose, you are a video hosting company and you get searches for the funny videos which yields no results.

Then, you can take proper steps to provide the relevant content and increase the number of visitors.

In order to set up internal site search, here are the steps that need to be followed:

Here you can also get some other information like sessions with search, total unique searches, results pageviews/search, %search exits, etc.

These reports are displayed under Behavior > Behavior Flow > Site Search > Usage. Here you can also click on different tabs and view different results based on usage, search terms, pages, and segment.

Using this information, you can get to know the searches the visitors are conducting on your website. In case the results related to the queries are not available, you can generate the relevant content based on the same.

This information helps you to get a basic idea of using the Google Analytics on a basic level and deduce some quite important information about the user’s behavior of your website, and your website performance.

This information will help you easily monitor your website performance and plan accordingly. Make sure to start using Google Analytics on your website and explore more of its important features to help your website grow by leaps and bounds.

Aviv Digital is one of the leading digital marketing training institutes in Cochin, Kerala.

We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at +91 9995119846

Nowadays, the markets are thronged with many free tools and paid tools which are indispensable for your SEO campaign and give you the best results.

While considering an SEO tool, you must choose the type of SEO tool which comprises of the following features like keyword research, link building, content analysis, competitive analysis, PPC, brand analysis, reporting, and tracking.

What is SEMrush?

It is not a facile job to increase your organic traffic. You need to invest a chunk of time, research and effort to find the proper and high-performing keywords.

You can easily find the profitable keywords by researching your competitors and that’s why you need SEMrush tool.

This tool helps you to find out your competitor’s keywords, their backlinks, and many other relevant information.

Detailed SEMrush Review

The SEMrush tool is created by some of the top SEO and SEM professionals.

The tool consists of a large data of 120 million plus keywords and also contains near about 46 million of domains including AdWords ad copies and positions, organic positions for domains, landing URLs, search volumes, CPC, competition, the number of results, and much more things.

This tool is used by some of the eminent sites like PayPal, Forbes, Hyatt, etc.

The tool has 30 databases which will help you in finding the accurate results of the number of backlinks and search traffic that a website gets.

Find Top Performing Keywords and Landing Pages

Keyword research is the core key if you want to dominate in Google. But this is not at all a simple job.

With the help of this tool, you can easily find out all the top and prime keywords that used to send more search engine traffic to your competitor’s sites and blogs along with their top landing pages.

Performing Site Audit

If you don’t want to hit by Google updates like Panda or penguin or want to fix and recover from Google updates, then you must use SEMrush tool.

This tool provides you with a list of all the issues your website has, and you should rectify them if you want to enhance your site performance in search engines.

Sometimes, you may face that despite posting good you are unable to enhance your website search traffic. In this case, you need to check the loopholes of your site.

By performing a thorough site audit of your site or blog, you can easily find out what is missing.

The SEMrush tool gives you all the necessary data that you required to perform a thorough site audit for your blogs or websites.

Performing Backlink Analysis

Backlink analysis is the ultimate thing which will help you in enhancing your organic traffic.

If you know how many links are pointing to your site, then you can make a perfect and robust SEO strategy for your site.

You can effectively perform backlink analysis with the help of SEMrush tool.

It depicts all the links in dofollow and nofollow pie chart option so that you can easily find out the number of quality backlinks of any website.

Moreover, it also helps you to know how many total backlinks a website has including the referring domains. This is very helpful when you want to analyze the backlinks of a site.

You can also unearth link building opportunities from this report.

If you click on the “Referring Domains” under “Backlinks” section on SEMrush dashboard, then you can easily get to know the list of all the domains that are pointing to your competitor’s site.

Link building is the effective strategy which will help you to get a higher rank in search engines.

If you can access the full version of SEMrush, then you will be able to find all the link opportunities from competitor websites.

Once you are occupied with the list of all the sites where you can get links from, then you can improve your site’s organic traffic.

Use SEMrush for Doing Keyword Research

You can find a chunk of highly searched and profitable keywords by using SEMrush. You just need to enter any keyword of your choice into SEMrush search box.

This will automatically give you monthly volume for that keyword and will also provide you with some more valuable keywords.

So, it can be concluded that this tool will help you in increasing your website search traffic as well as sales.

Using SEMrush for Finding Keyword Rankings

SEMrush will help you to find your keyword rankings on Google, Bing, and Yahoo.

This tool will also help you to find keyword positioning in specific countries and device of your choice. For this, you just need to enter keywords which you want to keep track of with country of your interest and device type in SEMrush tool.

The tool will automatically give you with the keyword ranking report.

SEMrush has recently launched its database which will help you to check all the keyword rankings for the Indian market.

So, if you want to explore your business in the Indian market, then by using this tool you can get a huge benefit.

Content Tool

SEMrush has added some new services including content tool, lead generation tool, traffic analysis, brand monitoring tool, etc.

The content tool will help to track your content’s performance.

The content tool provides you with some of the features.

Track your content’s performance: SEMrush Content Tool will give you an idea regarding how your content is performing on external sources.

It provides you with all the metrics that you need in order to evaluate your content’s performance on various other sites.

Helps you to know which websites are referring your content: This tool will help you to track all the backlinks that your articles or contents have acquired.

This will help you with a trust score and page score for each backlink.

Track your SEO performance: The content tool will help you to see how well your article is getting traffic from search engines by finding all the keywords that are already incorporated into your article.

Help you to know which article is getting a better response: With the SEMrush content tool, you can get an idea of the most successful authors and can also discover which articles are getting better results.

Brand Monitoring

SEMrush’s brand monitoring tool will help you to track your online reputation.

Keep track of online mentions: With the help of brand monitoring tool, you can easily keep track of online mentions and customer reviews of your and your competitors’ company, products, and services.

You can also get an idea about their potential reach in various social media sites and online communities. You can identify those communities where people used to discuss your or your competitor’s products and services.

Find new opportunities to promote your brand: Brand monitoring tool will also give an idea of your competitors and other experts who are promoting their brands wisely in various online mediums.

You can adapt and analyze their strategies and can make your own promotional strategies which will boost up your growth. You may also find new and exciting opportunities to promote your brand.

Track and manage backlinks: The brand monitoring tool also helps you to identify backlink sources that can serve as an effective marketing channel if you want to successfully promote your brand.

This tool gives an idea about where your company’s name is being mentioned on the internet and from where your backlinks are coming from.

PPC Keyword Tool

SEMrush’s PPC Keyword tool helps you to monitor, manage and implement all changes that you need for your PPC campaigns. With the help of this tool, you can build a perfect and impeccable keyword list for your PPC campaigns.

You can collect keywords in many ways: You can import keywords from various resources like AdWords campaigns, .csv, .xls sheets and .txt files.

The PPC Keyword tool helps you easily to organize your keywords at the campaign and ad group level.

Manage and optimize keywords list: The updated filters of the PPC Keyword tool helps you to select the best keywords based on certain factors like CPC, volume, difficulty level and other vital metrics.

By clicking remove duplicate button you can extirpate the remove keywords.

Say no to cross navigates: By using the ‘Cross-group negatives’ feature of this tool, you can avoid any crossover between groups and can optimize your PPC campaign.

If you are planning to manage big campaigns, then this ‘Cross-group negatives’ button will save your time.

Polish your keyword list with a recommendation: Sometimes you might overlook duplicates, negatives or other irrelevant elements in your keyword list.

But the “Recommendations” feature of this tool will help you to polish your keywords and will help you to organize a perfect campaign.

Detailed Competitor Analysis

Perform deep analysis: With the help of this tool, you can easily accomplish the deep and organic research. By clicking organic research, you can get all your required data.

Spy on competitor’s traffic stat: By clicking traffic analytics in the sidebar, you can get the overall traffic statistics of your competitor’s site.

The tool provides the information related to a website’s organic traffic volume and the trend of that traffic over time.

But this tool only provides desktop stats, not the mobile traffic stats.

Find keyword competition: The ‘Organic Search Positions’ feature helps you to know all the keywords any domain or specific page is ranking for.

The tool provides the result by analyzing the keywords that are estimated to bring in the most traffic. You can easily handpick the best performing keyword.

Assess SERP competition strength: The “Position Changes” feature shows you changes in organic rankings for any domain or URL.

You can check the top 100 organic search results for new keywords, lost keywords, improved keywords and declined keywords.

You can filter out the result based on any of the above-mentioned category.

SEMrush Tool Pricing

The SEMrush tool offers three option and they are Pro ($99.95 per month), Guru ($199.95 per month) and Business ($399.95 per month).

Pros and Cons of SEMrush Tool

Pros of SEMrush

Cons of SEMrush

SEO is undoubtedly a complex job and you need a proper tool which will help you to execute your SEO job successfully.

SEMrush is the utmost SEO tool for you that helps you an in-depth idea about your competitors’ keywords along with the backlink analysis.

Using this tool will certainly add advantages to your SEO campaign and this tool will indubitably increase your web traffic volume.

So, if you want to become the ruler in Google, then without any second thought just grab and use this SEMrush tool.

Aviv Digital is one of the leading digital marketing institute in calicut, Kerala. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 9037 489 577