What is a Keyword?

Let’s move further only after knowing what a keyword is, if you don’t. A keyword has numerous definitions based on the context, like an unlock word for a security system or a significant input while coding. But the most common definition of what a keyword is is that it is a word or sentence that represents the idea or information in a bit. It is mainly used by Digital marketers to denote key searches or queries made by a user to perform a search in a search engine. Keyword optimisation is a substantial part of Search Engine optimisation. There are a few types of keywords with certain functions as well.

Define Local Keyword or Local SEO Keyword

Local SEO or Local Keyword SEO tends to be more competitive and more voice/search driven as it grants huge visibility locally or in a set area. To rank anyone’s brand or business on popular search engines like Google Chrome and other platforms like Google Maps, which also includes voice assistants like Google Assistant or others like Siri, local SEO or Local SEO Keyword is essential.

Why is Keyword Research Necessary?

As you might know, what a keyword is lets us understand what and why keyword research is important. Keyword research is a process of finding and analysing the terms people use and search for in their search queries. Keyword research helps marketers plan, organise, and optimise content to increase quality, visibility and rank better. As much as keywords, Keyword research is also an important factor in SEO.

Guide on How to Do Local SEO Keyword Research in 2025

Not always do old or traditional methods work out. As a professional Digital marketer or SEO specialist, stay vigilant for new trends, techniques, and tools. An SEO specialist who is also open to learning and staying updated is the one guaranteed a fulfilling career. This makes Local Keyword research in 2025 a significant step in SEO. These are the steps to follow to do local keyword research in 2025.:

1. Understand Local Intent

Before starting your Keyword research, presume what the locals are searching for, like things or queries relevant to the specific area or location. These include queries or what might be demanded.

• Searches like “Near me” for Queries like “Cafe’s near me” have huge search volume.
• Searches like Geo-specific keywords or queries also possess the same hike in search volume. Example: Cafes In Calicut
• Another Local Keyword research practice in 2025 includes using a demanded service with the Geo location, such as: Mobile repair, sales and Service in Calicut.

Statistics in 2025 suggest over 60% of searches are location-specific in India, taking mobile searches into account.

2. Brainstorming Seed Keywords

Like seeds, there are seed Keywords which can be grown or developed into a relevant keyword. It can also match the intent with similar keywords and help the content to rank. A brainstorming session with the given keyword could be a great help on how to do Local Keyword research for local SEO in 2025. You can use variations like near me or Zip codes, landmarks, etc.

3. Utilise Keyword Tools

Making the best use of Keyword tools is a great advantage in doing local Keyword research in 2025. The growth of tech and ideas has given birth to numerous tools. You can explore and find them, but. Don’t forget to use the popular and reliable go-to tools, such as Tools from Google and the new AI and SEO platforms. They are:

• Google Tools
  • Autocomplete: Type a keyword with the location and get suggestions and insights.
  • Keyword Planner: Filter the city, region to see the volume of each keyword.
  • Trends: Find and compare the popularity of keywords over time.
  • Google Maps business insights: Find out the likely keywords users use to find your business.
    
• AI and SEO Platforms
  • Surfer SEO
  • SEMRush Local SEO  Toolkit
  • Uberusuggest 2025 version that consists Geo filter
  • Ahrefs Keyword Explorer, which comes with the Local pack markers
  • Alsoasked.com & Answerthepublic to get question-based queries.

4. Analyse Competitors 

This is an underrated Guide on Local keyword research. Not always your business, brand or content rank higher, therefore keeping an eye on your competitors could offer you some insight and help. 

• Search your target keywords with local filters, and use incognito mode for a better result
• Ranking of businesses or brands based on Local seo or rankings, especially the top 10
• Analyse the competitors’ metadata, content, and Google reviews to discover their keywords

5. Use long-tail Keywords That are also Voice-Friendly

With today’s growth in tech, that suggests huge potential in the future, starting to use Voice-friendly keywords puts you, your brand or business ahead of the curve. Long-tail keywords are keywords of a question or sentence which is not a single word but possesses the same intent and effectiveness. The idea is to make it feel like a conversation.:

• Keywords or queries like “Where can i buy fresh vegetables in Calicut “are great with their effectiveness and search volume while also maintaining a conversational flow with voice searches via phones or devices like Alexa.
• Use tools like People also ask, Google voice search emulator. Siri/ Assistant Search queries. 

6. Prioritise Based on Search Volume

Not all keywords are meant to be used equally. The count, the use in the core part of the content, and its alternatives like long-tail or short-tail keywords must be used or prioritised based on Search, volume, ranking and other Key performance indicators and SEO factors. 

• Pair High relevance with medium search volume
• Use low competition but effective keywords to spend less and rank higher faster.
• Utilising key Geo modifiers like Landmark, Blogs, GMB and much more.

7. Arrange by Keyword Intent

Each keyword has an intent. Use that specific intent to utilise the keywords to their best use:

• Transactional intended keywords can be used in a way like “Buy smartphones in Calicut”
• Or you can use navigational  keywords like “Directions to SM Street”
• Informational Keywords are also a thing and could be used like “Best places for Digital marketing course in Calicut” and much more.

Here are some bonus tips for Local keyword research in 2025:

• Implement local keywords in image Alt text, reviews and schema markup
• The structured data on your site should ideally be used by LocalBusiness
• Grab some local backlinks from local blogs, news outlets or chambers.
• Make use of hyperlocal directories such as JustDial or Kerala-related business sites.

In conclusion, these are the best guides to do Local keyword research in 2025 with the latest trends, techniques and tools that will enhance you as a skilled professional while keeping you updated on these as well. Make sure to do some personal research and follow your intuition on what you think is the best. Not all strategy that works for you might be useful to others; therefore, be unique in your process. 

Aviv Digital Academy is one of the leading Digital Marketing Course in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844

What is Inbound Marketing?

Inbound marketing is a strategy that focuses on organically attracting customers or potential clients with the use of valuable content and content experience tailored to their interests. This could be anything, like informative or educational blog posts and other sorts of content. Key features of the Inbound marketing strategy include:

• Pulling the audience with quality and valuable content.
• Depends on tactics like SEO, content marketing, social media and so on
• Fosters long-term relationships and establishes trust
• Based on a user-centric and permission-based approach

Examples of Inbound Marketing

• Blog posts or articles that educate, inform, or solve user issues 
• Content that is well optimised for SEO and ranks high on Google
• YouTube videos such as tutorials, how-to guides and much more. 
• Downloadable resources that are free, such as eBooks or templates
• Live or recorded sessions of Webinars or podcasts to build trust and authenticity

What is Outbound Marketing?

Outbound marketing is a marketing strategy that makes use of traditional methods such as pushing a message or ad to a broader audience despite their negative or positive interest. 

• It tends to push the ads towards the audience
• Does paid ads, cold calls and mailing as well as promotes through TV/Radio ads or trade shows
• Less personalised and interruptive
• Immediate strategy, but its impact is short-lived

Examples of Outbound Marketing

• Most popular outbound strategies were once newspaper ads, though it’s not now due to the digital and technological growth, it is still relied on in some cases.
• TV commercials are now among the most popular outbound strategies
• Ads in popular social media platforms or search engines like Facebook or Google’s display ads
• Physical advertising, like Billboards and flyers on streets and busy spots, increases visibility and spreads brand awareness
• Cold emailing to likely prospects or a large audience 
• Sponsored posts on popular social media platforms like Instagram. Facebook (owned by or now known as Meta), X(formerly Twitter) and so on. 

Advantages and Disadvantages of Inbound Marketing

As the core rule of nature, every good thing comes with some sort of disadvantage. When it comes to inbound marketing strategy, these are its disadvantages: 

Let’s start with its advantages:

Advantages of Inbound Marketing

• Helps to build trust and authenticity for your business
• Ideal for long-term with sustainable and cost-effective solutions
• Attracts quality leads, in which the customers are already searching for you
• Refurbish brand loyalty and gain customers

Disadvantages of Inbound Marketing 

• After an effective execution, it takes time to showcase the result
• You’re forced to constantly and consistently create quality content
• Requires SEO, analytics and other knowledge like content strategy

Advantages and Disadvantages of Outbound Marketing

Advantages of Outbound Marketing

• One major advantage that outbound marketing offers is its exposure to a larger audience
• Ideal for brand new launches of any product or service
• Inbound marketing can be integrated after a while for retargeting
• Works for big industries or businesses with large sales cycles 

Disadvantages of Outbound Marketing

• The use of traditional media is expensive and is only worth affording for bigger goals
• Compared to inbound marketing or a few other strategies, outbound marketing offers lower conversion rates. 
• Disruptive nature 
• Likely not to build trust as it’s not that personal or connects emotionally. 

Which One Should You Choose?

Regardless of how great or effective marketing strategies are, they only work well when it is executed well or used in the right business or situations. Let’s see certain scenarios and what marketing strategy is the best or ideal for the requirement. You can use both and would be fine, but the table suggests the most ideal strategy to make the best out of it and the one which grants the best results according to analytics.  

Can you use both Inbound and Outbound Marketing?

The simple answer is yes! You can use both inbound and outbound marketing in your brand or business. But this also depends on your business size or goals as well. As a growing business that wants visibility and growth with minimal resources, Inbound marketing delivers the result. Outbound marketing is ideal for medium to large-scale businesses that can comfortably spend or have resources for getting larger audiences, but with a short-lived impact. Additionally, you can follow the right steps or procedure, helping you to switch from inbound marketing to outbound and Outbound marketing to inbound with qualified and skilled marketing professionals. 

In conclusion, Inbound and Outbound Marketing strategy is amongst the most effective digital marketing or marketing strategy in general. It is followed by numerous big brands and businesses. Though inbound marketing has fewer challenges compared to outbound marketing, both have their own advantages and disadvantages. Understanding your brand or business and its scenarios and implementing the right method will surely grow your business and increase its chances of success. Always research, stay informed and updated with new trends and tactics to push your business by using marketing strategies like these.

Aviv Digital Academy is one of the leading Digital marketing course in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844

Calicut is a city with several niches of businesses, and to make one of them better off, strategies including digital marketing have to help them. To discuss more about digital marketing and its success for Calicut businesses, we have this article for you. 

Digital Marketing and Businesses In Calicut

The main uses of a digital marketing strategy, irrespective of the platforms used, are to maintain or boost a brand’s presence, convert visitors into customers,  retarget them, and lure new customers. The goals are often based on the audience they are trying to reach out to and the impact they really want to have. This is all done by maintaining their marketing costs and product prices. 

Businesses in Calicut are concentrated in sectors like health, real estate, tourism, the textile industry, fashion, food, and the list goes on… In this article, let’s discuss the most common types of businesses that tend to be in business and their digital marketing strategy.

Case Studies of Successful Businesses In Calicut

This case study covers possible ideas for a business in Calicut, and how the majority of them understand and implement a marketing strategy, along with their needs. Bringing success to a business can be a long-term task; presently, they may need to rectify the current problems to improve their business.  

1. Theory Thirteen: Building a Jewellery Brand for the Aesthetic Era

Theory Thirteen(T13) was started by four inseparable high school best friends as a creative escape during the lockdown. With great aspiration to craft affordable and expressive jewellery has been a spike of interest among the city’s young and working women. Hence, they have made something for women to flaunt their confidence with grace. They have probably done a great job refining accessories to a more modern one, starting from earrings, rings and necklaces to cuff bracelets. 

From Reels to Real Reach: Sowing Digital Marketing Success Back to Back!

Theory Thirteen has gained immense popularity and attention from most of its women audience. Pitching its storytelling of women, fashion and modernity, from its Instagram account, has peaked its followers from zero to some 2k+ followers and now to 25.7k followers. It was not just a mere aesthetic account they created, but catered for most of their audience who look forward to trying their products. 

This brand has been very active as they have shown great interest in interacting with their followers, real reviews from local influencers and customers, and offered giveaways that have boosted their social media engagement. 

They have impressively shared order stories about their deliveries, orders, and even their offline events. Additionally, their social media account has well-arranged content, and visitors would find no reason to avoid checking them out. 

It’s only recently that they have opened up their website after much request from their customers, finding unique and best-selling accessories, easing them to place their orders and smoothing the delivery process altogether. 

Their online brand presence was also from the offline reach they had created. From the city’s musical festivals, expos and college events, they have attracted the consistent attention of their target audiences as well as customers. 

2. The Batterstory By Poojaraj 

Every cake has a story, so does who makes it. Started as a humble home baking venture, The Batterstory by Poojaraj has marked itself among the home bakers in Calicut. Since the last five to six years, she’s built an online presence on platforms like Facebook and Instagram, and in 2024, she was awarded the Best Cake Designer Social from EMAK Silent Heroes 2024.

The Sweetest Branding: Personal Touch & Online Engagement 

The branding she has leveraged for these years has been enormously successful. One is about herself, as a passionate baker who likes to share her stories and creative ideas over cakes. Since the inception of the venture, she has looked into the details of packaging and collaborated with some of the event management companies for functions like birthdays, weddings and even the smallest of the occasions. Moreover, this homebaker has made a very warm and honest gesture of highlighting her customer reviews, as well as being known for directly engaging with the customers. 

The Batterstory by Poojaraj has been active on Instagram and Facebook. Her social media has followed a delicious visual journal, and this could be the likely reason the account has almost 15.1k followers today. It has maintained a consistent pastel-toned styling, clean presentation and high-quality photography, which has branded this venture in the saturated market. Simply, it creates a craving before someone realises what they want. 

Other than social media, she has ranked her account as one of the known homebakers in Calicut, which is yet another mark for her digital marketing success. Overall, this business has found its way to reach out to its audience, cultivating organic traffic for its social media accounts, and is not much seen with the circulation of ads within these platforms. 

3. Hug a Mug 

Hug a Mug is a coffee chain by the HiLite group in 2015. It has two popular outlets in Calicut Beach and HiLite Mall. It started with a simple vision to create a space where people could enjoy coffee as a local favourite with multiple outlets, and has become known more than its menu, that is to create amazing social and cultural experiences. 

More than Coffeeing That Is!

Hug a Mug goes like “More than just coffeeing!”. Starting from its menu, it has more than coffee to make visitors try, along with coffee. Their broader menu has welcomed customer visits for trying out varied tastes. The cafe has more visibility at the outlet in Calicut beach. This outlet has turned the tables with its collaboration with Crossword Bookstore, widening its point of more than just coffeeing. Thus, it was gaining attraction from its general audience, particularly booklovers, as they felt a space enabling reading, networking, working, sipping coffee and trying new food zones. 

With their brand being familiar among the local audience, it also has an immense online presence. By leveraging platforms like Facebook and Instagram, they have shared aesthetic snaps of their cosy interiors, artfully presented dishes, and candid customer moments. Their strategic use of seasonal contests and giveaways around Valentine’s Day, Onam and Christmas has further boosted their engagement with the audiences. 

By consistently reposting user-generated content, Hug a Mug has some real and active customer participants in their story, tagging the cafe and sharing their experiences online. Additionally, engaging stories and reels featuring new menu launches, movie nights, and football matches keep followers connected and curious. Thus, their interaction has let them build a loyal online community that enthusiastically advocates for the brand. 

Conclusion

Finally, we have reached the end of the discussion about the digital marketing successes in Calicut. We have, in short, explained the success of digital marketing and businesses and explained its significance through some of the case studies of businesses in Calicut. 

Aviv Digital Academy is one of the leading Digital Marketing Course in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844

Yet, even when we have reached down to much in explaining strategies, we might need to learn more about metrics that are helpful while taking your interest and efforts on local SEO. Here, we discuss essential metrics that can be useful in mapping your business growth. 

Why Local SEO Metrics Matter for Your Business in Calicut?

The metrics for local SEO are more than a number because they indicate the vital signs of the online presence and health of a business. These may basically come in use for that purpose, but they are a piece of evidence whether your strategies and efforts to reach out are yielding or not. More specifically, they are very much needed to:-

1. Key Insights to Visibility

Metrics are useful for receiving insights into traffic, ranking, and other interactions in Google My Business Profile, depending on the local searches. 

2. Resource Allocation

They can help you entirely in making a sound option that balances your marketing budgets and efforts. 

3. Improvements in Services 

Metrics are of use when you are struggling to see where your improvements or mistakes are in customer satisfaction and marketing campaigns.  

4. Surpass the Competitors

Surpassing your competitors is kind of helping you equip the metrics to understand and improve current strategies. Thus, you can at least know where to grasp and implement the right strategy and right trend for your particular customer, surpassing your competitors. 

5. Areas for the Next Targeting 

You’ll get an idea as to which locations are traffic-generating and leading to conversions. It can be a great use for businesses to focus on regions that can lead to higher returns. 

6. Supplements other Marketing Campaigns 

Metrics can help you understand the suitable and most effective keywords. Local SEO can then supplement other marketing campaigns, including local SEO advertising and content campaigns. 

Key Metrics for Local SEO

Now, let’s see some of the key metrics that can be essential for local SEO. 

1. Local Search Rankings & Impressions 

Local search rankings and impressions are very significant being a metric of local SEO. You have to ensure that your business ranks on Google’s SERPs for the specific keywords related to your business. It could be a nice coffee or a convenience store, and particular keywords only lead to the greater rankings you are expecting from your efforts. Impressions, at the same time, show how often your listing appears in local searches. Tools like Google Search Console, Semrush, and BrightLocal can help monitor rankings over time and find out any opportunities to improve visibility. 

2. Local Pack Rankings 

Local Pack follows local search rankings, as it shows the map-based listing that appears at the top of  Google for local intent queries. The higher the ranking, there is an expected increase in click-through rates. Because your location is crucial to show your presence with target keywords. Thus, it helps you assess the performance in Google Maps and local search results. 

3. Google Business Profile Performance Insights

Google Business Profiles have a significant impact on local businesses because they help local people find you with local searches and Google Maps. When more than one person intends to learn about you through this profile, that means you could see a dashboard that provides a set of interesting insights. They are potential indicators of customer behaviour and foot traffic on your profile. Major indicators are:-

• Searches: How searches are- direct, discovery, or branded. 
• Views: How many times the listing was viewed.
• Customer Actions: like website visits, phone calls, direction requests, messaging, etc. 
• Popular days and busy hours.
• Photo views and quantity. 

4. Net Promoter Score (NPS)

Net Promoter Score is a very useful metric that local businesses can count on steadily for customer responses. The online ratings and reviews are shown ranging from scores 1-10, which decides the likeliness of such a business to be recommended to someone. If customers range:-

• 9-10: Then they are more likely to recommend and like your business idea or any service you have provided. They are known as promoters.
• 7-8: They are satisfied with what you have provided, but not with an enthusiastic tone. These are the passives. 
• 0-6: These are not positive indicators, as only unhappy customers could have done so, and you may fall in gaining business reputation with these detractors. 

If 80% of the customers are Promoters and the other 10% are Detractors, then NPS is the difference between them. Hence, NPS equals 80-10= 70. Therefore, they stand crucial in boosting local trust, visibility, and spreading positive word-of-mouth right from the customers. 

5. Page Load Times & Website Traffic 

Page loading and website traffic are one of the vital aspects that give an overall idea of the website’s performance. If a user clicks on your website and can browse through your site without any difficulty in switching between the pages, then traffic to the website can be assured. If pages load slower than it is, then optimise for that; you can’t afford to lose as many visitors as you have now.

Meanwhile, the customers would be feeling frustrated or unresponsiveness to these sites, and when you optimise them for this reason, you can at least think of improving high rise in bounce rates, i.e, users leaving the site quickly. In such cases, you can utilise tools like Google Analytics and Google PageSpeed Insights to check and monitor your site’s loading time and traffic. 

6. Competitor Analysis

Knowing how your competitors work is also a strategy you should consider sometimes. Analyse in terms of their ranking for local keywords, presence in Local Pack, online reviews or ratings, citation profiles, and content. You should understand that these tactics are not a mere simple strategy, but are trying to put in efforts that could be worth it.  Local keywords mean local visibility, reviewing their profile shows the trust it has, and comparing them with your site can help you point out even one improvement, if possible. 

7. Conversion Rate 

Conversion is the number of people who have actually completed taking an intended action among the number of people who have just visited your website.  If some hundreds of users happen to visit your page or site, you also expect them to complete any desired action that is beneficial for your local business. It might be booking an appointment, signing up for a demo, or even clicking on a certain button, redirecting them to the actions you would like them to take. 

Lower conversion rates are yet another indicator that it has to be optimised, reconsidering the actual desired actions and how you can imbibe them through your website, content specific to its audience, and even its technical performance. Thus, in local SEO, conversion rate optimisation also happens to hold its own importance. 

8. Online Reviews & Ratings 

Content could be pitched towards SEO or other aspects of marketing. At the end of the day, people want to check on your business reputation from your customers who have given their ratings and feedback.  As it comes, something straight out of them, their trust and desired actions could be counted on. One positive review can be enough for other new customers to think highly of your business, while one negative review would encourage them to avoid it. So it’s essential to consider any issue before it’s too late to resolve it further. 

9. Local Citations & Backlinks 

Local citations are a source for a business to be discovered online. Apart from the Google Business profile, local businesses might have to create their profiles on Yelp, Sulekha, Yellow Pages, Apple Maps, Justdial, IndiaMART, etc. Once created, they must be maintained and nurtured as one-and-done assets, thus catering to the customer and business needs as well. Details like NAP(Number, Address, Phone Number), opening hours, and many more can help customers find with ease. 

Local backlinks, on the other hand, are links you can possibly earn for your sites and pages from the directories or organisations within your geographical area. You only have to ensure that these backlinks are quite relevant for your sites and reduce any bounce rate as soon as possible.

10. Mobile Traffic 

Mobile traffic is another kind of traffic, which implies that traffic is purely driven by users relying on mobile devices for most of their browsing. Hence, optimising website experience, fitting the space for smartphones and tablets, is essential. You can check Google Analytics to see the traffic by device type, track, and learn more. Also, metrics like conversions, bounce rates, and duration of the session can help you pinpoint the issues and improve them eventually. As a user yourself, you can understand how your website adapts its screen size to your device as well, and the only way is to optimise for a mobile user and monitor if any changes are necessary subsequently. 

Conclusion

In this article, we have explained most of the useful metrics for local SEO. As you own business, you should be aware that implementing SEO strategies can provide strength to your online presence as well as reputation. 

Aviv Digital Academy is one of the leading Digital Marketing Course in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844

What are Some Common SEO Mistakes?

The Common SEO mistakes are classified into mainly three categories:

• Technical SEO mistakes
• On-page SEO mistakes
• Off-page SEO mistakes

These three are the most common SEO mistakes divided into. Now let us take a look at each in detail.

Technical SEO Mistakes

What is Technical SEO?

Before discovering technical SEO mistakes, let’s understand what technical SEO is. Technical SEO is the process of improving a website to increase its visibility through non-traditional techniques. This includes technical factors like site speed, sitemaps and others.

Common Technical SEO Mistakes

1. Slow website speed

For any user, a Slower loading time is frustrating and increases the bounce rate. This impacts heavily on the process of SEO for a website. 

How to fix: To fix this, you can simplify or minimise the use of CSS/JS files and leverage browser caching. You can also make use of the Content Delivery Network (CDN)

2. UnFriendly mobile optimization

The majority of users utilise mobile for browsing, and given this, Google prioritises the mobile version of a site for ranking and indexing. A non-adaptable design affects the ranking and usability. In order to fix this, craft a responsive design, test mobile-friendly tools optimise images and fonts for small screen devices.

3. Bad site architecture

A Site structure that is not easily comprehensible to the users is another common technical SEO mistake that makes it difficult for the crawler and breaks the rankings. 

How to fix: Clear and proper hierarchy with well-structured URLS and breadcrumb navigators generating XML sitemaps are some Common fixes to the SEO issues.

4. No SSL certificates

No SSL certificates translate to not secure, which is definitely not what a user wants. This lowers user trust, and an important SEO mistake to fix. 

Solution: Installing an SSL certificate and redirecting HTTP pages to HTTPS can fix this, along with adding internal links

5. 404 Errors and Broken links

There is no way to worsen user experiences other than broken backlinks. It wastes the crawling and damages the SEO performance. This is another technical SEO mistake to avoid for a better experience for the users. 

To fix this, consistently do site audits using popular effective tools like screamingfrog redirect and fix 404 pages and maintain an updated routine to verify links. 

On-page SEO Mistakes

What is on-page SEO?

Understanding on-page SEO would help you determine the issues and fix them effectively. On-page SEO is the steps, strategies or techniques implemented on the page itself to rank, improve visibility and establish the website or webpage well.

On-page SEO Mistakes

1. Improper keyword optimisation

Keywords are the pillars of a website or webpage and an important part of SEO. Improper use of keywords and optimising the website equally affect the quality and rankings of the website. Fixing this is simple, just implement proper keyword research related to your niche or topic of the specific website or page. Focus on a primary and then a secondary keyword with a long-tail keyword if necessary.

2. Poor title tags and meta descriptions

Title tags and meta descriptions are important steps in SEO. They guide the search engines and crawlers hiking the CTR(click-through-rates), increasing the visibility and ranking. 

How to fix: To fulfil good meta descriptions or title tag standards, write a concise title about 50-60 characters and 150-160 characters for meta descriptions consisting of keywords to fix this On-page SEO issue.

3. Not implementing Internal linking

Internal linking is responsible for granting authority to help and ease the users to navigate your site or a specific webpage. No internal linking might leave some pages undiscovered for users and search engines. 

Fix: Implement internal links with proper context accompanied by Meta descriptions, anchor text assisting you in maintaining a logical linking to cement the authority of the page. 

4. Improper use of headers

Headers help to form a structure for the content and the website or page. It makes the users comfortable to navigate, and for the crawlers as well. A good structure using headers increases the readability of the content. 

How to fix: Worry less, as there is a solution by using a single H1 followed by the subsequent headings, properly structured the article.

Off-page SEO Mistakes

What is Off-page SEO?

Off-page SEO involves tasks or actions taken to improve and enhance and website to rank higher without any technical or on-page strategies. It involves tasks done outside the website to increase its visibility, boost rankings and promote growth and success.

Popular Off-page SEO mistakes

1. Lack of Social Media Engagement

Social media is the most commonly used Digital tool or platform for numerous uses. From entertainment, education, to staying updated with news trends, and almost everything in today’s rapidly growing world has to offer. Lack of social media reach is a huge blow for businesses, brands or personalities.

Having good social media promotes high organic reach, brand recognition, visibility and a strong foundation. To have it share quality content consistently across popular social media platforms and engage with the audience to foster connections and enable sharability to create discussions, as well as word-of-mouth marketing.

2. Backlinks with low quality

As mentioned earlier, backlinks are an important step in SEO, whether ON-page or Off-page. Though it mainly matters in on-page SEO, it is also a piquant Off-page SEO mistake as well. The backlinks given from spammy sites that may be irrelevant impact the site with penalties and damage its authority. 

Audit your site and its backlinks on a regular basis, get rid of bad links and implement high-quality and reputable links

3. Not prioritising local SEO

When optimising a site or page, many brands and businesses forget or ignore Local SEO, which is amongst the most common SEO mistakes and Off-page SEO mistakes as well.  This makes you miss out on good traffic and an establishment.

Use Google My Business and get authentic customer reviews by building a community website to connect with your customers and stay closer.

To sum up, these are the most common SEO mistakes or Common SEO issues accompanied by solutions on how to fix them as well. There are more than you think there are, but these above-mentioned SEO mistakes are the most common. Be sure to learn better strategies by picking the best Digital marketing course and do proper study on what to do and not to do, and verify every step is done right for an effective marketing campaign. 

Aviv Digital Academy is one of the leading Digital Marketing Course in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844

To dive deeper into this topic, you’ve got to hear some of the simpler strategies, tools and all those ideas that can guide you throughout the conversion process in this article. 

What is Conversion Rate Optimisation(CRO)?

Firstly, you need to learn what conversion is. Conversion could be any activity that encourages visitors to complete any action you also want them to do. Perhaps it could be either subscribing to their newsletters or purchasing their commodity. As your needs expand for a business, conversion takes into different strategies and ways. 

Conversion rate is the percentage of people who have completed your suggested actions, and if it’s lower than expected, it’s time to optimise the conversion rate. This method is popularly termed as conversion rate optimisation. Only after implementing some strategies that the conversion rate be improved and constantly monitored to strengthen it further. 

Why is CRO Important for Businesses in Calicut?

Optimising the conversion rate is crucial for businesses based in Calicut or elsewhere. As digital space is expanding at a pace, we can’t completely ignore the shift of businesses towards creating an online presence as well as starting a new online business in Calicut. Meanwhile, taking a move as such means you have a lot to know about conversion rate and how to optimise it. In short, CRO strategies are going to bring the actual leads to your business and engage them forever. 

For instance, we are familiar with the brands that always send us some engaging messages right after visiting their app or website. Afterwards, don’t we get positive emails or texts through the platforms we use? CRO starts from here, and particular strategies decide the performance of a website or campaign in terms of its traffic, impressions, etc. 

Benefits of Implementing CRO 

Till now, we have discussed what is CRO and its general importance for businesses in Calicut. In this section, let’s point out some of the key benefits you can attain for your business while taking a “yes” on CRO!

• Learn more about your customers 
• Minimised Customer Acquisition Costs 
• Data-Driven Decision Making 
• Increase in Revenue & Profitability 
• Improved User Experience 
• Boost Customer Lifetime Value 
• Ideal for Long-term growth 

What are the CRO Strategies That Businesses Need?

While optimising for CRO, there are three stages which are Awareness, Consideration and Decision stages. Reciting these stages, businesses have to tailor their sales to the CRO. It could be a minor edit or even a major edit, but implementing CRO could solve one of the pain points of your customer. Thus, strategies are seen as useful in this context, and we will explain them here. 

1. User Experience of the website matters!

If the visitors find even a minute performance mistake, they have a choice to bounce fr om it. Most of the time, pages load later than sooner, are not responsive for mobile users, and get caught in the moment to navigate around the site, distractions at the peak, or even have less scope for accessibility for such sites. In all those situations, you must optimise them for an improved user experience:-

• Page loading speed must be one of the concerns because more later more chances of ignoring the site. Some of the methods you can use are by caching, compressing images or videos, and reducing the scripts. 
• Optimising for a mobile user is essential to make websites or pages visible in a fine gesture, starting from their loading, design, and navigation, given that there is a higher number of mobile users. 
• Simple and intuitive navigation, as well as removing distractions across the website, ensures a sound experience for the users while visiting. 
• Maintain accessibility so that users can be treated indifferently. 

2. Enhancing CRO with Triggers

While maintaining a website, CRO also has to keep its stance on attaining customer trust. Nudging the audience is very important to earn valuable customers for your business. For that, you should do something on your part to ensure that customers are well aware to engage with your website. 

For example, you may have noticed how phrases like “Limited Time Deals” or “ Only 1 Left” influenced an emotion like FOMO among the audience as well as encouraged them over time. Moreover, for some rare products or services, customers have yet to look at the testimonials or reviews that at least assure them of the product’s quality. 

Additionally, it also goes like setting a clear value proposition so that users know its exact use and the benefits it offers to purchase. Optimising further could help them to easily make a purchasing decision. As trust is very crucial to attract customers, try including customer ratings, security badges, etc. 

3. Leverage Marketing for CRO

Marketing is one of the significant aspects that determines the success of a business. The marketing is concerned with the following:-

• Optimising landing pages and A/B testing them in lines of its headlines, layouts and call-to-actions(CTAS) to decide better-performing pages.  
• Keeping a clear message throughout the content of a landing page and other content to avoid any miscommunication of the word-of-mouth strategy. 
• Analysing the user demographics and behaviour is quite utilised so that you can provide personalised offers to the right people. 
• With the data available for implementing these strategies, it’s also effective to circulate personalised ads and alert the users with reminders waiting for them to check the chances they’ve missed by leaving the site. 

Types of Tools for CRO

There are certain tools that can be helpful while taking a step forward for optimising the conversion rate. As there are different activities within this, let’s categorise them as follows:-

Metrics to Track for CRO

Next comes the metrics you have to consider while tracking for CRO. Some of the key metrics that need to be tracked can be understood as follows:-

1. Conversion Rate is the percentage of users who have signed up and completed a specific action. 

2. Bounce Rate is the percentage of users who leave the website without visiting. 

3. Average Session Duration is the average amount of time spent by users on your site at a single session. 

4. Click-through rate (CTR) is the percentage of people who have clicked on a particular CTA, ad or other links. 

5. Form Abandonment Rate is the percentage of users who have left halfway through the forms they had started to fill it. 

6. Cart Abandonment Rate is the percentage of users who add their product to the cart and don’t complete the checkout process. 

It is also to be noted that metrics can vary according to the fields businesses are focused on, and the above metrics are commonly used to understand the depth of CRO. 

Conclusion

In this article, we have explained to you the topic “Conversion Rate Optimisation and Its importance in your businesses in Calicut”. We have covered the significance of the topic, starting from the conversion rate, general use for businesses, as well as the benefits. Additionally, we have explored some of the popular and known CRO strategies with tools and metrics that you might need to expand your business. 

Aviv Digital Academy is one of the leading Digital Marketing Course in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844

To get this right for a business in Calicut, entrepreneurs or businessmen should be aware of the expected utility by using mobile marketing and decide accordingly on the strategies they have to keep in mind. In this article, we’ll help you cover the topic of mobile marketing, focusing particularly on its effective strategies leveraged in Calicut. 

What is Mobile Marketing? 

Mobile marketing implies channelling marketing campaigns with a better user experience and lead generation for businesses. As smartphones are used prominently nowadays, and with web apps being common for serving daily needs or purposes, mobile marketing thus plays an essential role for businesses that would like to really connect with their audience rather than being visible to them. 

Types of Mobile Marketing 

In how many ways is mobile marketing possible? They can be listed as follows:- 

1. Mobile Advertising 

Mobile advertising is the circulation of different types of ads, like banner ads or video ads, on the smartphones we use. These ads are visible in the mobile apps or websites on smartphones, which are circulated to reach a particular audience who could be a lead someday. 

The larger the size of the audience, ads may reach that number of people. Therefore, they need to be tracked from the start so that particular ad spend can bring expected results before circulating unsuitable ads again!

2. Text message marketing 

Text-message marketing can be utilised heavily when you get confused about marketing. Why, because customers don’t always need attractive visuals to understand promotional messages and updates. Sometimes, it’s good to keep it very simple and send to customers’ numbers via text messages. Customers will read, and if they are curious about it, they will definitely reach the destination you have created for them. 

3. In-app marketing 

Mobile applications are another way to engage your product or service in marketing. Through this method, you can engage users of a particular app to receive relevant ads for something they might have been interested in. 

4. Mobile optimisation for web pages

Web pages are to be mobile-friendly, and for that, they have to be optimised. If these pages are optimised in a way that they can work or be responsive, and even should be easier to navigate when visited. This ensures a seamless browsing experience all along, which wouldn’t affect the campaign performance. 

Benefits of Mobile Marketing 

Mobile marketing is preferred for equipping effective strategies that could make marketing towards a proper audience. In short, this method can be used for making the following possibilities as benefits:-

1. Personalised Marketing 

Mobile marketing stands at a peak because of the personalised strategies that are taken into account as a part of marketing campaigns. The idea behind personalisation is that users would feel less frustrated when messages are sent and notified when they are logged into any web apps or websites. 

2. Creates a Higher Impact on Consumer decisions 

With mobile marketing, you can greatly influence the decisions taken by consumers. To make it happen, customers also have to feel a good customer experience while they are getting engaged with your website or app. 

Several brands have eased their users by applying a perfect blend of engaging users and helping navigate to the areas where they can reach to their product, make purchases, and get support from the brand’s team since becoming their customer.  

3. Wider Reach and Accessibility 

As smartphones are a popular digital gadget used nowadays, there is a vast audience that is waiting for something new to try or browse on every day. As the internet has also become crucial at such point in time, mobile marketing becomes a source to connect brands or businesses with a vast audience. 

4. Cost effective 

Mobile marketing is also a cost-effective way to tap into marketing. In simpler terms, we can definitely argue that compared to the traditional marketing channels like desktop, TV or print ads, mobile marketing could sound better for yielding results. 

Targeting the audience is much easier, and costs can be maintained as expected. 

What are the Best Strategies for Mobile Marketing? 

Previously, we have briefly discussed major types of mobile marketing and its benefits, which makes it suitable for businesses in Calicut. Now, let’s move on to the strategies that you want to create brand awareness and visibility. Let’s see them!

• Making websites mobile-friendly 

Websites shall be optimised for mobile devices. If websites do not fit into the mobile screen of the users, it would be hard for them to navigate and reach the page they intend to reach. Users mostly find sites with either opt for a desktop screen or a glitching mobile screen frustrating, and traffic could be lost in the long run if it continues so. 

• Engage in local advertising 

Being a business in Calicut is mostly about targeting the local audience. If there’s a new shop launching its first offline store in Calicut, to attract their favourite audience in the city, they can take a step toward local advertising. Also, create Google My Business profiles and utilise them to bring visibility for the businesses and services. 

• Optimising your content for mobile searches

How content is arranged, structured, and written decides its performance on mobile devices. As you optimise your websites or apps to make them mobile-friendly, check that the content loads quickly and is responsive within the mobile screen sizes. It’s also good to ensure the content is clear when added for design elements like buttons, and also textual content, with suitable headings and CTAs. This would help you maintain a consistent texture of content across different mobile screens.

A strong mobile search strategy also plays a key role here. When users search for something on their phones, they expect fast, accurate results. Structuring your content with mobile users in mind ensures better visibility on search engines and a smoother experience for potential customers.

• Implement location-based marketing techniques   

Location plays a vital role in determining mobile marketing. Common location-based techniques include geofencing, beacons, and location-based notifications. A technique like geofencing allows you to target people near to the areas of your business, competitors or affiliates. By doing so, mobile marketing campaigns include these people, and they can see any kind of campaign through the popular platforms they use. While campaigns are on the rise, the posts or notifications should be circulated properly without frustrating the customers. 

• Use in-app marketing

If you have an app already for your business in Calicut, try in-app marketing at the right time. Once your app gets a good number of downloads and users, you get a say over engaging them in a way that can be ensured by letting them see exclusive content, rewards or discounts they may not get from other platforms. To do this, you can use push notifications to deliver messages, offers or updates at the right moment. This can satisfy both parties and ensures communication and engagement from the part of customers also. Starting loyalty programs is a part of in-app marketing, which you may have seen rewards like “Supercoins Balance” or “Gold Coins”. 

• Try using permission-based marketing 

There are instances when users have to either keep themselves away from certain apps or websites just because of frequent marketing messages or ads. As users won’t vote for marketing opportunities in every nook they see, it’s time to provide options whether to opt for personalised content best in their interests or preferences or not. Thus, users won’t get worried while navigating through the app or website, which could ensure their stay during the whole customer journey. 

• Leverage QR code campaigns 

QR codes are also making something great nowadays! One scan of the QR code can direct customers to the pages that are intended for lead generation for your business. Scanning them could be easier for you to inform customers about the offers you have specially created for them. Similarly, you can let them take a ride over your website, menu and any loyalty programs. QR codes are an enhanced method of contactless ordering and payments, which if implemented, could automate complementary tasks at the customers’ convenience.     

• Enable VOIP calls

Voice Over Internet Protocol(VOIP) is used for automating certain tasks to inform or provide any services from the part of a business. With PSTN and VOIP, you can make and receive calls using an Internet connection, which is different from traditional phone calls. They are very useful in instances like:- 

1. Answering customer inquiries as quickly as possible. 
2. Automated call reminders for appointments or deliveries. 
3. Following up with customers for their feedback. 

Also, by maintaining certain professional tactics like automated greetings, call forwarding, displaying the caller ID of the company, etc, VOIP calls can be used very finely. 

• Utilise SMS, Social media & Email marketing 

SMS Marketing is also known as text messaging marketing, which is pretty essential while connecting with the target audience. The same is the case for social media and email marketing as well. What is needed while trying your efforts in these marketing is to create essential content that can establish communication between customers and businesses. It could be about a DM on Instagram, clear and concise mails using emails, promotional offers through WhatsApp, or engaging text messages through SMS. Simply, the visibility your business gets through paid or organic efforts is how you may have leveraged these platforms and engaged your customers. 

Future of Mobile Marketing 

As technologies and ideas expand in the coming years, mobile marketing could have an exciting opportunity to unleash. Some of the trends and upcoming strategies for mobile marketing can be listed as follows:-

Conclusion

As we end the discussion of the essential mobile marketing strategies for businesses in Calicut, let’s finally point out something! After all these strategies, you can’t stay ignorant of how the performance would be. Metrics and practices have to be tracked and analysed accordingly, so that your website or app doesn’t lose its credibility and reputation among the users. Ensuring this practice alone can help you concentrate on the strategies we have detailed in this article. 

Aviv Digital Academy is one of the leading Digital marketing course in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844

Why is a Strategy Necessary in Calicut?

In general, having a proper, streamlined strategy lets you handle multiple tasks or manage them. It also enables a proper work flow and effective results. When it comes to Calicut, it is a city of growth in terms of the IT sector and serves as a tech hub, especially with startups. The majority of people in Calicut also own a smartphone and are active in social media more than ever; therefore having a strategy and having a strategy that works in Calicut is necessary (connect smartphone use to strategy)

Top Social Media Strategies for Businesses in Calicut

Let’s look at the simple yet effective social media strategies businesses in Calicut can use to scale up and enhance. Remember, there are other ways as well, but make sure to explore. What works for one might not work for another; therefore, be open to new ideas, updates and methods.

1. Hyperlocal targeting with geo ads

With the aid of Facebook and Instagram ads (both owned by Meta, so Meta ads) to target specific areas around Calicut, you can also highlight important offers or info like “Available in calicut” and drive engagement with “free delivery in calicut” or similar perks (add the likely impact)

2. Leverage malayalam content

Language is the most traditional and cultural factor at a given location or community, and using language in social media or ads is one of the most effective social media strategies. Post content or ads that are bilingual to connect the audience adequately. For context, using local slang, cultural references, or memes is a great way to engage and increase reliability. It also tends to be more sharable, growing the content even more.

3. Collaborate with Influencers

Influencers have like celebrity status now, and promoting your content, business, product or service via them on social media is a great strategy for businesses in Calicut. It doesn’t always have to be top influencers but micro-influencers who are fairly popular and present the content well. They include vloggers, especially food vloggers, which is literally the identity of Calicut. A quick short IG reel or YouTube short is enough to continue this sentence.

4. Use reels and trending audio

Reels are arguably the most engaging content not just on IG but amongst all social media. Making content on reels paired with trending audios can do wonders for your business. It is literally the most efficient social media marketing strategy for your business.

5. Regional hashtags and community engagement

While marketing use hashtags exclusive or are popular in Calicut itself which helps calicut based businesses. Target, support, or form a community for a regular audience. Make reels about content that lets the audience mention or share with their friends. Using local hashtags are effective, along with giveaways,s boosting engagement. 

6. Integrate whatsApp

Popular Social Media platforms like Facebook and Instagram are owned by Meta, who also acquired WhatsApp. While running these social media ads or marketing your business, integrating WhatsApp and running campaigns lets you reach deeply and increase the number of audience. While running ads on Facebook or Instagram, provide a chat on WhatsApp option for quick enquires. Use the feature of WhatsApp Broadcast to showcase your product or service. 

7. Make use of seasonal and cultural timing

While promoting your business, engage people with fun activities and content on festival days. Like Vishu, Onam Christmas also involve seasonal marketing strategies for Calicut businesses like fairs. Season-based content links well with your niche.

8. User-generated content

Another great social media marketing strategy is to post user-generated content. This could be anything from your shared photos of your product or reviews of your service or engaging reels or content. Accompany this with shoutouts and discounts prioritising trust and a loyal community.

9. Live sessions and Q&As

Go live at regular intervals to showcase your authenticity and answer questions and answers about your business or anything your loyal audience asks. Remember to promote the live if possible, with countdown stickers or teasers. 

10. Showcase BTS incidents

Sharing behind the scenes to let your audience know how you approach or handle and manage might inspire your audience; therefore, sharing them might be an effective social media marketing strategy.

11. Local partnerships or collaborations

Cross-promotion or collaborating with influencers or someone from a similar niche could be a huge boost to the success of your calicut businesses. Collaborating with a strong opponent would also increase your chances or branding and visibility from the same target audience

In conclusion, these are the best Social media marketing strategies for businesses in Calicut. Whether big or small, these marketing strategies for social media are the most effective and followed by successful brands, highlighting their efficiency. Do research and find other strategies that are effective only for Calicut. Additionally, observing your competitors or pages from a similar niche would give you valuable insights on how to manage. 

Aviv Digital Academy is one of the leading Digital Marketing Course in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844

Content marketing essentially stands out in both traditional and digital marketing. With content that could connect with the audience, marketing was deemed a success. As a result, the audience tended to ignore the campaigns, which have shaped into what we call content marketing today. 

In this article, we will discuss the necessary content marketing tools in terms of their importance. This will help any content marketer in Calicut learn those tools that can assist them in any of the phases of content development. 

What is Content Marketing?

Content marketing is a part of digital marketing today. It uses the value of content to attract the audience. Content equals the idea behind creating written, video, and infographic content. 

Every person who deals with content is a part of marketing, which establishes a group of professionals who assist content marketers. Thus, the role of getting involved in creating content is to strategise it, and make it more engaging, which can be used for promoting effectively. If you wish to learn more about content marketing, enrol in a digital marketing course in Calicut.

Types of Content

There are generally three types of content that are considered marketing content. If we define content, we can say whatever is written, visually strategised, and posting consumable videos can be used for content marketing. 

What are Content Marketing Tools?

Content marketing can be a complicated process if not strategised using the available tools. Several tools are devoted solely to improving and implementing content. These tools are also popular among other digital marketing niches like SEO, SEM, SMM, email, performance, affiliate and influencer marketing. As content embraces its role in these niches, tools become significant for making it effective. 

Popular Content Marketing Tools in Calicut

Now, let’s look more closely at the tools to help you create content that attracts an audience effectively. Here, you can look forward to unlocking them for several people assisting you in content chores. 

Tools For Content Writing 

Content writing is a significant aspect of content marketing that their say has a more will of marketing than the marketers themselves. Their activities, like writing blogs, ad scripts, landing pages, and other types of content, can be strategised to meet three basic needs: readability, no word errors, and appropriate use of keywords. 

Some of the popular tools for content writers themselves are as follows:-

• Grammarly is a popular tool used to check errors in words and sentences, allowing you to correct your mistakes. 
• Google Docs is a free document tool where you can write, edit, and share your content in your space itself. 
• Hemmingway Editor, as a tool, can assist in understanding which of the sentences are harder to read, and it can also suggest better alternatives for weaker words. They have a grade which indicates the content’s readability. 
• Frase is primarily an SEO tool, but it is known amongst content writers for its function of providing insights into an article’s competitors and likely traffic-generating keywords. 

Tools For Creating Visual Content

Other than text content, visual content also serves as a content strategy for targeting the audience as well as boosting conversions. Today, there are tools where you can create visual content with various tools and features. Visual content includes videos, images, infographics, presentations, GIFs etc.

Known visual content tools are Canva and Visme, which can help you create and edit visual content like images, videos, presentations, infographics, and so on. Their features can enable you to create visual content with royalty-free images and templates. 

Tools For Content Research

Just like creating, it’s always a suggestion for researching content ideas so that they can act well while boosting conversions for a business. As research often consumes time, it is better to utilise content researching tools like Google Trends, Statista, Google Search Console and BuzzSumo. Let’s see what these research tools can help you with. 

Google Trends is used to identify relevant trends in terms of search volume and keywords over a period of time. From discovering a spike in the volume of a specific keyword to analysing and understanding significant keywords, this tool can serve your goals.

Statista is a platform where you can rely on secondary data. As they have data analytics covering most of the topics, their data can be utilised for content research. 

Google Search Console stands for activities like keyword research, tracking a content’s performance, ranking, and changes in SERPs. 

BuzzSumo is another tool that embraces three interesting features: generating various ideas, conducting content research, and discovering popular influencers. Using this tool, you can learn current trending topics and find the worth of building relationships with influencers. 

Tools For Collecting Data 

The data is necessary to complement what we state and practice. For that, we either have to collect primary data through Google Forms or Typeform, or refer to sources like Statista. 

Google Forms is a free tool you can use to collect data for a small section of people. Content marketers can use it to analyse the current health of content marketing and other indicators. On the other hand, Typeform is known for collecting data for people, particularly in the content production and testing stage. 

Tools For Content Optimisation

Any type of content may need improvements to the date it had been posted. Written or textual content can be optimised to bring better results in the future. Some of the most-used tools for optimising content are Yoast, TinyPNG and Frase. 

As we have mentioned the function of Frase, we have Yoast and TinyPNG to explore. 

• Yoast is primarily a plugin used in WordPress, WooCommerce, and Shopify, which can suggest the right keywords and updations when it’s time. 
• TinyPNG is an image compression tool that can reduce the size of image files to boost loading times and user experience. 

Tools For Content Analytics

To improve campaigns and bring changes in content, we need analytics. These analytics act as a core to make campaigns progress and more adaptable to current content marketing trends. When we refer to analytical tools, the known tools are Google Analytics, Semrush, and Ahrefs. 

Google Analytics is a platform, especially for content marketers, that tracks and analyses website traffic and collects user activity data to enhance the website’s performance. 

Semrush and Ahrefs are both suites of tools that include features like keyword research, competitor and backlink analysis, and other metrics that can be useful in creating content. 

Tools For Content Management 

Content management tools are platforms for creating, organising, and publishing online content. And some of the prominent platforms are WordPress and HubSpot. WordPress is a popular platform for creating blogs, company websites and online businesses. HubSpot, on the other hand, is another tool which concentrates on creating and maintaining websites for businesses. Simply, these platforms can be perfect for content marketing.

Conclusion

As we wind our topic on basic tools for content marketers in Calicut, let’s conclude some of the highlighting points of this article. We have covered what defines content marketing and how tools are a part of it. Moving much further, we have summarised various areas where content marketing has itself widened and what tools are needed for them.

Aviv Digital is one of the leading Digital marketing course in calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844

Until recent years, digital marketing has not been active enough to overcome the challenges of adopting traditional marketing. Every business activity today has enabled efficient, personalised, and analytical marketing. The rise of digital channels like social media, email, etc., has brought digital marketing to the limelight for all businesses.

Businesses everywhere are eager to promote their products and services to the public. They seek professional digital marketers to help them attract a wider audience. This growing demand promises an opportunity for those interested in building a career in digital marketing.

Are you interested in exploring digital marketing? This article provides some ideas and tips that will definitely help you with the queries about digital marketing. 

Why digital marketing is a good career?

Digital marketing offers a wide range of job opportunities, including SEO, SMM, SEM, Email marketing, Affiliate marketing, web designing, ecommerce, copywriting, and business analytics. If you’re seeking a career in digital marketing, the following points will interest you; 

• There is an increased demand for digital marketers and specialists who promote businesses through SEO, SMM, SEM, etc.
• Digital marketing is open to all, irrespective of the academic background one comes from.
• Digital marketers and those who work in its specialised areas are paid well.
• One can also pursue freelancing, enabling to explore different niches (specialisations).
• There is a space to build campaigns with creative strategies.

How to start a career after stepping into digital marketing?

We have already discussed digital marketing and the reasons to carve out a career from it.  What do you think of digital marketing? Will starting a digital marketing career in Calicut be beneficial? Let’s discuss some points that will suit your potential in digital marketing.

1. Research local trends and global updates 

Searching the available opportunities in your local areas and getting updated with the global trends will help you with stepping in digital marketing. Simple research of the institutes in your area can provide potential digital marketing courses with better opportunities. 

After completing the course, decide whether to specialise in the most demanded skills, such as SEO, SMM, SEM, Content marketing, Email marketing, Analytics, and Reporting, or take a job role encompassing all the skills. Also, research the sector in which you will be providing your services. 

To keep up with global trends, connect with international blogs like Search Engine Journal, Moz, etc., and be active on platforms like Twitter or LinkedIn to understand the views of industry leaders.Taking online courses could add some more developments to the area you will be working in.

2.  Build a practical experience

There’s an opportunity for internships and freelancing if you are searching for the practical world of digital marketing. There are companies who are looking for interns, where you can grab an opportunity to develop your own space to create and uplift. Websites like Indeed and Naukri.com will be useful to search if you haven’t earned an internship. Ensure you build networks during the internship period and also while getting a job.

Freelancing is another opportunity to gain practical experience in a very competitive field. Freelancing platforms like Freelancer, Fiverr, and Upwork are also useful for this purpose. Start with offering basic services such as content creation or social media management to gain positive reviews. Like internships, build networks with other freelancers and entrepreneurs to attract potential clients.  This would add value to the resume and portfolio, which will benefit you in getting a job. 

3.  Networking

A marketer should engage in networking after his/her learning and internship period. Building networks within the time available is a better way to step into digital marketing, with better opportunities. We have already mentioned the role of networking in the previous points. Some of the networking opportunities can be understood as follows;

• Look for digital marketing workshops, seminars and conferences.
• Follow digital marketing institutes, agencies or industry professionals from your local area along with global space.
• Search for online communities interested in digital marketing.
• Look for industry publications and thought leaders in social media for discussions and insights.

4. Build a solid portfolio 

 When you’ve finally decided to look for a job in digital marketing, ensure that you build a portfolio that highlights your best works based on their relevance to the type of client, and that could catch the clients’ attention. 

Also, organize the content based on its type (social media posts, blogs, etc.), the industry( technical, medical, legal, etc.), and the client types to easily review the results you have established. 

After building a portfolio, taking all the considerations into account, choose a platform that clients can easily access. Some of the other mistakes you should avoid while making a portfolio can be listed as follows:-

• Never include outdated work, i.e., the work that doesn’t suit the present client’s needs and doesn’t follow SEO and other practices. 
• Adding irrelevant works can misguide your experience in digital marketing.
• Avoid lengthy content using fine designs and captions to make it clear and attractive.

5. Mastering the tools

Digital marketing is nothing without tools that help analyse and create customisable strategies. Google Analytics, an analytical tool for digital marketing, analyses the data collected from digital channel activities. Several tools, such as SEMrush, Mailchimp, and Hootsuite, are helpful in SEO, email marketing, and social media management. 

Conclusion

We have discussed the tips you can follow when you are discovering digital marketing. Digital marketing is a growing field with luring career-building opportunities that will help you excel, better than expected. Digital marketing is and will always be used by current businesses that aim to build their brand from scratch and maintain doing so. They are keen on providing services for their brands; therefore, there’s a large opportunity to gain success with your passion for digital marketing and build networks that might help you further in your career. Additionally, mastering essential strategies & tools is vital for staying competitive in this dynamic industry.

Success in digital marketing will come with the opportunities provided by digital marketing institutes through their courses, including internships, being a part of projects, and so much more if networking is used to your benefit. Apart from the outcomes of taking digital marketing courses, searching for opportunities in your local area, as well as keeping progress with global trends, would also help you build strategies that suit the best of your interests. 

Aviv Digital is one of the leading Digital marketing course in calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844