Why is video marketing necessary and works for Kochi?

Before understanding the strategies, you need to understand why it is necessary and does it actually works. Video marketing is an effective strategy for businesses in Kochi, specifically. Kochi is a tech hub that contributes largely to the nation’s IT development. Therefore, competition, startups and innovations find it a fertile field to grow, nurture and establish themselves. Therefore, to grab the majority of the audience market, the content which they consume the most is Video. Video marketing works due to several reasons like:

• Peak mobile usage among users: Kochi’s online users belong mainly to the mobile device category it making it easier to grasp video content, making video marketing a popular method to target people.
• Kochi has a thriving market for start-ups and innovation, making them require more marketing strategies to grow and to stand out 
• Diverse niche, industry and markets to create and promote videos

Video marketing strategies for businesses

It’s time to unveil some effective Video marketing strategies for businesses in Kochi. Whether big, medium or small-scale businesses, video content is an effective way to promote a business. And offer growth, sales, audience and more if done right. Popular strategies include:

1. Implementing local storytelling and cultural relevance

Kerala is growing in terms of travel and tourism, though you or your company might not belong to this niche. Using Kochi’s heritage and showcasing others, like the language, food, or festival, might promote your content to a wider audience.

2. Prioritise short-form video content

Utilising platforms like Instagram, Facebook and YouTube shorts, create videos ranging from 30 seconds to 120. Though video content grants better visibility, audience, reach and engagement, they also prefer it to be short, making it quick to comprehend and lengthy enough to enjoy. Remember to pair it with trendy Malayalam or other audio to increase visibility and engagement.

3. Customer testimonials and case studies

There is no better way to build trust and a relationship with your audience or customers than crafting video content on their experiences. Creating their testimonials and conducting a case study on their business or anything in your expertise, building credibility.

4. Informative and educational content

Answer frequently asked questions and provide guidance on how to use or avail your product or service. This educates your audience and expands their knowledge, which also expands the use of your product or service. Doing informative videos, helping the audience, would increase your reach even if your products or services aren’t performing well. 

5. Promote videos via creators

Avail the assistance of a micro-creator or social media influencer within Kochi to grow your brand. Their reach, accompanied by proper collaboration with them, can benefit both. Opt for more influencers if that’s possible to target numerous areas in Kochi and get wider attention.

6. Create geo-targeted ad campaigns

Run ad campaigns on popular social media platforms like YouTube, Instagram and Facebook targeting Ernakulam or Kochi. Use Malayalam captions, subtitles or other trends for a wider and more authentic reach within the specific geolocation. 

7. Post behind-the-scenes content

Audience loves it when you share glimpses of your day or your approach, execution of a video or making something. This creates a sense of authenticity and lets them connect with you more deeply

8. Implement Ai content

Artificial intelligence is a trend these days, use your creativity to create, edit and transform your content to stunning videos and entertain the audience, meanwhile also promoting your products or services. AI has turned out to be a powerful platform, tool or service in the past few years in the world of IT and the Digital industry. Not using it or implementing it would let you miss out on a lot. In today’s rapid growth in tech, it is necessary to implement AI and the trends created by it to stay competitive in the market.

There are plenty of other tactics that might work for your business in Kochi; what might work for others may not work for you, and vice versa. Ensure you are well aware of the tactics you use before you implement them. 

Tips for creating successful video marketing strategies 

We have understood what video marketing is, its importance and some effective strategies and tips for businesses in Kochi. As a bonus, let’s look at some tips on how to effectively execute them. We will also add some Kochi-specific ideas for more organic reach and growth.

• Ensure the first 5 seconds of the video are engaging. This ensures to grab the attention of the users.
• Using subtitles in your video, especially in local languages, which as Malayalam, makes the video easier for the audience to grasp.
• The majority of the video content or people online are mobile users and mobile-oriented content; therefore, optimise the video for mobile friendliness, which is key for shorts, reels and other platforms.
• Maintain the consistency of the content by posting regularly.

Kochi-specific ideas

• Showcase the local culture and heritage of Kochi
• Collaborate with local artists or other professionals, like chefs or photographers.
• Feature local delicacies in your videos 

In summary, video marketing is a modern and effective way to reach an audience, boost engagement, share information, and educate and inform them. It also helps to establish your brand, create entertainment through creativity and effective tactics, it also creates a revenue stream or growth for your businesses or personal branding, making it an unavoidable choice. Using video marketing is a proven method, and therefore, implementing it in your business is a must.

Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844

Startup Ecosystem

As mentioned, and sounds obvious, kochi is a tech hub with thriving startups and is open to new ventures. This creates a lot of opportunities and nurtures growth in society, and builds proper infrastructure. These startups are in need of skilled and trusted professionals and without breaking the bank initially to establish themselves. Thus, they offer Digital marketing courses in Kerala and train students to be skilled and offer placements in order to be trusted professionals. This is among the substantial reasons why Kochi is the best City for a Digital Marketing course in Kerala.

Supervision of Top Digital Marketing Institutes

Being a tech hub, Kochi boasts numerous digital marketing institutes and agencies. Top Digital Marketing Institution or Top Digital Marketing courses in kochi, like Aviv Digital Academy, consist of the latest modules, including AI integration and top certificates upon course completion, like Google certificates and Govt-approved certificates. They, along with other top institutions, offer classes both online and offline with weekday and weekend live batches based on your convenience and assist students in placements. These supervisions of numerous Digital Marketing institutions to choose from make the case clear on why it is the best. 

Plenty of Freelance and Agency Opportunities

Kochi, a tech-driven city, is rich with numerous startups, marketing agencies, content studios, and SEO firms. Often, they are limited and do not always have a large workspace. Given this reason and plenty of others, such as hiring a skilled professional for a contract or specific tasks. This opens freelancing opportunities or makes Kochi a place for freelancers, making it easy to connect or network with pros, enhancing you as a Digital marketer. 

Exposure to Diverse Industries

The thriving Kochi city opens opportunities for numerous industries, from travel and tourism to IT, hospitality and much more. This variety offers you options to choose a niche you are comfortable with. Not to mention the diverse skills or industry expertise you will have after.

Both Urban and Metropolitan

Kochi is divided into Urban and metropolitan. If you are willing to put in efforts, kochi can be affordable to live in. With urban vibes and environment, while pursuing a Digital Marketing course in Kochi. It offers lower living costs that can be paired with a higher quality of life, accompanied by City comforts. The coastal region experiences would also grant you a great atmosphere.

Supportive community

After you Digital marketing course in kochi, you have the opportunity to participate in Webinars, interactive sessions, Job fairs and summits, as well as meetups, hackathons and workshops. You will have a supportive community that nurtures and promotes your success. Kochi is a city where these are very likely to occur, marking another reason why Kochi is the best city for a Digital Marketing course. 

Strong Internet and Tech Infrastructure

This may not be impressive, and sounds obvious, but the tech background also compels Kochi to keep up high-speed internet; therefore, for efficient work, Kochi promotes high-speed internet and tech-friendly infrastructure. You can stay connected literally anywhere in the city and easily do your online classes, remote work and freelancing. The tech infrastructure of Kochi also enables easy access to tools and services from communities or other resources.

Offers Growth and Enhancement 

The best reason why Kochi is the best city for a Digital marketing course is the upskilling and growth you receive. The city, with its atmosphere, environment and community, promotes and nurtures you and fosters a community of the required necessities and amenities to do so, making Kochi the best city for Digital marketing and Digital marketing courses. Comparatively, only Calicut or Trivandrum might offer the same, but not as prominently as Kochi.

Final thoughts 

These are the major reasons why Kochi is the best city for Digital Marketing courses. While choosing a Digital Marketing course, remember to consider these:

• Pick a location like Kochi 
• Network with fellow Digital marketing course students or experts to enhance yourself 
• Be open to learning and stay updated with the latest trends, tools and techniques
• Pick a Niche or multiple, but make sure you’re proficient in the niche you choose. Be open to changes 
• Be open-minded to have a freelancing and agency experience
• Built a portfolio to showcase your skills
• Stay within top cities like Kochi and aim for global expertise, and develop your skills

In summary, these are some reasons why kochi is the best city for digital marketing courses. These reasons and requirements are met by kochi, and if you are opting for or prefer another city in Kerala or anywhere, ensure the reasons mentioned above are present or met. This lets you upskill, grow and enhance your quality as a Digital marketer and as a person as well. Achieving your career goals from a city like this gets you placed in top companies or institutions, and with attractive packages. Remember to be confident and look out for these to have a successful career.

Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844 

In recent years, YouTube has leveraged the power of both the YouTube shorts and minute-long videos and, just like other social media platforms, advertising has also become possible. These activities are often easy to say, and if a business in Kochi wants to start, grow or expand their marketing strategy, only constant efforts and consistency could generate a lead. 

Tools are very important in such a process, and we are here to help you list some of the handy YouTube marketing tools in this article. 

Why Businesses Have YouTube to Look Forward to?

Businesses, especially in Kochi, have potential reasons and causes through which YouTube becomes the best platform to perform and engage in their marketing activities. It could be advertising, influencer content, affiliate marketing, and many more activities that have possibilities to turn the tables in YouTube. Here we go with some YouTube statistics that can more likely rush you towards content creation over YouTube. 

• YouTube is the second most visited (75.95 billion) website globally (youtube.com).
• YouTube is also the second most popular video app worldwide. 
• India has the highest number of users on YouTube, crossing 491 million as of February 2025. 
• 98% of users trust creators on YouTube rather than on other platforms. 

It is also essential for every professional or business to learn more about YouTube algorithms that can help you thrive in a world of creativity and competitiveness. 

Understanding YouTube Marketing in Kochi’s Landscape

There are many fields where YouTube marketing can work very well.  As we have said earlier, the localisation of interests has also been prominent in Kochi, which can bring opportunities if leveraged properly. 

The first reason is the popularity of the vloggers who are very creative in sharing content like:-

• Yummy food recipes and local cuisines of Kochi’s local food spots. 
• Reviews of the best tech software, as well as tech accessories or gadgets within Kochi’s best offline showrooms. 
• Lifestyle advice while living in a busier city like Kochi. 
• Local tourism spots to visit and engage local and foreign tourists to enjoy around. 

Secondly, these vloggers are very fine to the content’s detail. If locals are the target audience, their videos are about mixing languages and interactively engaging them, and sometimes, it’s fun content. If you’re still wondering why businesses in Kochi can have an upper hand in YouTube marketing, you should understand that the sole purpose of engagement and pure content serves best for the business needs and market demand. 

Amazing YouTube Marketing Tools for Kochi Businesses

Now, let’s move to discussing the YouTube marketing tools that can cater for Kochi businesses. There seem to be very popular and standout tools out here, and let’s discuss them in this section. 

1. Sprout Social

Sprout Social is a very popular social media management tool. As it supports YouTube marketing also, we’ll tell you why it may sound to be a good marketing management tool. It is mostly used for activities like performance, engagement, and leveraging content as social strategies could help progress a brand in YouTube. 

What It Does!

• Track video performance and audience growth, with metrics like no.of views, likes, comment trends, etc.
• It has a feature called “Smart Inbox”, which enables replying to YouTube comments effortlessly. 
• Hashtags and videos can be tracked and analysed to enhance your content strategy over your competitors. 
• Extensively used to schedule, publish and promote video content(YouTube Shorts, etc). 
• You can spot the demographics and preferences of your target audience, so your content doesn’t miss out on reaching the right hands. 

          What It Doesn’t!

• It’s a tool which has a particular feature called “Social Listening” and has very limited room to research keywords or optimise for SEO. 
• You can’t create thumbnails directly unless you have added it to a centralised asset library. 
• Generally expensive and may not be suitable for small-size businesses. 

2. TubeBuddy

As we have stated that Sprout Social is not a match who looks up to the use of SEO in YouTube, the answer to that question is TubeBuddy. This tool is built in interest and best to use for people like content creators, influencers, and businesses who are looking forward to encompassing SEO strategy for YouTube marketing. 

What It Does!

• Provides insights on a video’s views, watch time, and engagement.  
• Options to optimise for SEO, suggesting suitable tags, titles, descriptions, and exploring keywords to boost the results. 
• You can also create and A/B test custom titles and thumbnails so that you can get a good amount of clicks. 
• By using this tool, you can update several videos at the same time. 
• There’s a card and end screen template feature which can help you create interactive videos. 
• Also enables competitor analysis to improve your content strategy. 

What It Doesn’t!

• Its functionalities (like content scheduling) are designed for a platform like YouTube and exclude Facebook, Twitter and Instagram from its scope. 
• It is to be noted that TubeBuddy works well for content generation in YouTube solely, and it’s not recommended to use the same kind of ideas for other social media platforms.     
• A/B testing functionalities are particularly limited.       

3. vidIQ

vidIQ is another YouTube marketing tool, which can be used as a trial before upgrading to a pro version. vidIQ is also a popular option for those who are looking for video optimisation and SEO tools. 

What It Does!

• Helps in suggesting almost 50 unique tags needed for your video content.  
• Enhance the content by its feature of letting you pick what’s ideal and what’s not.      
• Analyze the competitors of the content you intend to schedule and publish.
• Channel auditing can also be enabled and purposed into your content.      
• You can divert attention from excellent content to a new one. 
• You can also stop a campaign and remove tags or text links as you wish.  

  What It Doesn’t!

• Too expensive for smaller businesses to afford, even when its features are suitable to their needs. 
• The free version doesn’t have many features you can explore.  
• It is mostly regarded as an unresponsive tool with a poor user-friendly interface. 
• Its use is extremely helpful, but over-reliance on it would harm the creator’s ability to create a strategy.                             

4. SocialBee

SocialBee is also a known tool through which you can enable effective campaigns for YouTube marketing. It’s also a tool which is used for the same purpose as the other YouTube marketing tools, and we’ve got certain features that describe why it’s worth using. 

    What It Does!

• You can seamlessly schedule videos and shorts and maintain a content calendar. 
• Get insights into when to schedule to keep a consistent reach among the audience and also your subscribers. 
• Has a user-friendly interface, easing the overall process of posting videos, optimising it by adding appropriate tags and descriptions, and selecting the date to publish. 
• Enable the scheduling of first comments for your YouTube videos. 
• Offers multiple workspaces to work on each different YouTube channel or projects separately. 
• Has an AI assistant, which is handy for getting attractive titles and descriptions. 

     What It Doesn’t!

• The only limitation it poses is in the collaboration features it provides. In short, it has less extensive features for team collaboration compared to other social media management platforms. One of the instances you could find is the built-in approval workflows where functionality is limited to tagging users and doesn’t let you assign tasks. 

5. YouTube Analytics 

YouTube Analytics also is very much of benefit if your business is particularly concentrated towards engaging in YouTube marketing. This is suitable for people who are much interested in finding the metrics related to performance, engagement, traffic and real-time data within YouTube. What you can get by getting data from YouTube Analytics is about:-

• Video performance 
• Audience demographics
• Traffic sources through which people reach your videos. 
• Engagement metrics, including likes, shares, comments, CTRS, etc. 
• Expected revenue that could be generated through RPM(Revenue per 1000 views).

Conclusion

This article mostly discusses the tools for Kochi businesses, which is concentrated on YouTube marketing. We have explored the best of five amazing YouTube marketing tools, which could be a helping hand to your future business. Choosing an affordable and effective tool that simplifies a complicated task can be time-consuming and confusing, yet we have found some of the tools that can actually work out if you are planning correctly when and how to unleash the content strategy in YouTube. 

Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844

What are Hard Skills?

If you are unaware, you must understand how to differentiate between hard and soft skills. Hard skills are those technical skills that require you to have knowledge or expertise on technical factors or require additional effort from your regular qualities. To understand this by an example, take SEO as a hard skill which is taught, learned or mastered on the basis of a requirement, profession or choice.

What are Soft Skills?

Soft skills are natural qualities that tend to grow over time. It can also turn out to be a life skill in certain situations. For example, communication is a skill that is achieved over time and also some people already posses. With this skill, the individual can be successful in business negotiations.

10 Hard Skills for Digital Marketers in Kochi

As you understand the importance of hard skills, let’s dive into exploring 10 of the most relevant or the best hard skills for digital marketers in Kochi.

SEO (Search Engine Optimization)

SEO is amongst the core skills for Digital marketers as it enables higher ranking of websites. This increases the visibility and traffic necessary for brands, organisations and individuals. 

• Who can develop: Content writers and website owners can learn and develop. If choosing the right institution like Aviv Digital Academy, even beginners can master the skill of SEO.

PPC (Pay-Per-Click) Advertising and Google Ads

Pay-per-click lets businesses grow their visibility via paid ads. It grants immediate results, hence why they are in huge demand. Like SEO, PPC is a core skill for Digital marketers. 

• Who can learn/develop: Anyone who can master SEO can also master PPC. Choosing the best digital marketing course in Kochi would also help to build these skills from scratch. 

Copywriting and Content Marketing

Content matters these days, and Digital marketers in Kochi or anywhere are expected to come up with content and market them. Quality content, especially in social media, drives huge engagement and trust towards the brand. Therefore, Content marketing and copywriting a crucial skills to possess.

• Who can develop: Beginners, social media managers and business owners can seamlessly learn and grow this skill.

Social Media Marketing

In today’s growing era of technology and Digital growth, social media is a huge medium. Not having any skill or expertise in social media is regarded as a flaw in today’s IT and digital industry or profession. Learning SMM lets you strategically increase engagement or sales via platforms like Facebook, Instagram, and LinkedIn.

• Who can develop: Beginners, Social media account owners with 1.5K at the least (although it’s not necessary), and business owners can nurture these skills.

Data Analytics and Google Analytics

Data are the pillars of the future, especially for businesses. Analysis or Analytics assists in finding trends, patterns to predict and take rational decisions. This sole reason has increased its demand and being skilled as Data Analytics or Google analytics analyst. Other form of analytics allows you to track and measure sufficient data. 

• Who can develop: Any Digital marketer or Business analyst can develop; you can also learn via Google Analytics Academy.

Email Marketing and Customer Relationship Management

Since its establishment, E-mail has been a quick and reliable form of communication among businesses and professionals. It has then made its way as a marketing tool. Email marketing has the best ROI, and businesses prefer these skills in an individual. Email marketing paired with CRM (customer relationship management), which manages customers, tracks data and behaviour for effective email marketing campaigns, is an essential skill.

• Who can develop: In addition to salespersons, start-ups and freelancers Anyone can develop these skills, especially the ones who take courses like Hubspot e-mail marketing.

Affiliate Marketing

Promoting a product or service to boost sales or engagement is called Affiliate marketing. Affiliate marketing is a skill that can be developed by anyone. Having soft skills like communication and negotiation can help you become an advanced affiliate marketer. You can also be a social media influencer and do affiliate marketing, which is easier when you are an influencer.

• Who can develop: Bloggers, Youtubers, and Instagram influencers most likely have these skills or can develop them. 

Video Editing and Marketing

In this digital world, people are mostly into video content. This applies even to advertising. Having the ability to entertain an audience is a skill for years ahead from now on. Video marketing, along with the skill to edit videos, is in huge demand. 

• Who can develop: Content creators, entrepreneurs, and YouTubers can easily develop these skills. If put the effort beginners can also find it easy to master it.

AI in Digital Marketing

AI can be used not just in digital marketing; AI can be used almost everywhere in the tech industry or growing businesses. AI has transformed the world since the 2020s and is forecasted to grow even more. As a preparation, ensure you learn and master these skills.

• Who can master: AI is only growing at the moment but rapidly; therefore, learning it could be very easy, and once digital marketers in kochi learn it, they can follow through, given its growth. 

Basic Web Development

For all the obvious reasons, especially the ones mentioned above, understand the fact that people are now online more than ever. These are followed by businesses that are increasing their online presence. They are in need of websites, and learning web development could be a plus. You dont need to learn coding professionally as you can use no-code software or WordPress and similar tools to achieve this goal.

• Who can develop: These skills are only subjective, and those mentioned have an advantage. All the skills mentioned can be mastered by anyone, even beginners. 

10 Essential Soft Skills for Digital Marketers in Kochi

Moving on to soft skills, we will explore soft skills that really influence your job or the hard skills. This is especially true as a digital marketer in Kochi. Without wasting much time, let’s look at each in brief.

Creativity 

First and foremost, being creative takes you a long way; it’s among the most demanded soft skills in the job market. Creating engaging content and thinking of ways nobody thought of to spread positivity and entertainment is necessary today in the world of Marketing. If you are a person who makes jokes out of nowhere, you should probably consider this opportunity.

• How to develop: read books, try creating content watch entertaining movies.

Critical thinking and Problem Solving

Digital marketing requires an instant thought process and the ability to solve problems rationally. With critical thinking and problem-solving skills, Digital marketers must analyze and adjust strategies to solve essential problems.

Communication Skills

Being able to talk or persuade people is a high-quality ability despite it being labelled as a soft skill. To convey your ideas as a Digital marketer, you must possess effective communication skills. You would be required to write, speak publicly, and by doing these, you improve over time.

Open to learning and adaptivity

Everything changes, and we live in a rapidly growing world; therefore, staying updated, learning new things and staying updated is crucial. Not every Digital marketer is hired just for today; they are also hired for tomorrow. Therefore, developing these soft skills and being open to learning or growing is the most important part. 

Networking

Having connections of all kinds could save you in any situation. Connecting with the right people (could be anyone) with the right skills, expertise or specialisations, you are making room for you to grow, learn and network

Customer-centric Thinking

The focus of Digital marketing and Digital marketers is to focus on the wants of the customers. Understanding or perceiving things from their point of view is important for better marketing and positive output. Customer-centric thinking is a necessity for every business.

Time Management

Being a Digital Marketer puts you in situations where you have to meet deadlines, handle multiple tasks. Managing your time and making the most out of the time you have left is like a superpower. Learn to manage it since time is the most substantial factor of an individual’s personal and professional life. 

Negotiation Skills

If you understand the purpose of Digital marketing, you will understand how important negotiation is. It is a skill for the future, and the ability to sell a product is crucial for businesses. This is among the essential skills for Digital marketers in Kochi.

Teamwork and leadership

The ability to manage a team or lead it is underrated. Aside from having skills doing your profession, taking extra responsibility by motivating, leading and appreciating a team is the skills looked by every recruiters and marketing team. Leaders have changed the world, and developing such skills enhances you as a Digital marketer in Kochi. You are also expected to handle multiple tasks and teams.

Emotional Intelligence and Empathy

While chasing your goals and dreams, being considerate is what makes all of us humans. Understanding customers, especially their emotions, helps you craft better campaigns.

Conclusion

As we come to an end of this article, you are now aware of the 10 essential hard skills and soft skills for Digital marketers in kochi. These skills make you a better Digital marketer and enhance your quality as a professional. There are also a few other skills which you can explore and grow; make sure to research those as well. Additionally, learn and nurture the skills you already have and promote them as a part of your personality. 

Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, contact us at +91 8156998844

As products have gained the influence of branding, that impact could also work for a digital marketer in Kochi. To help you get an insight into this concept, we are here with this article to lessen your struggles to achieve goals in your career. 

What is Personal Branding?

Before you start personal branding, make sure you have already completed a digital marketing course in Kochi, and then be sure to leverage the branding for your experience earned. 

So what exactly is personal branding? Personal branding can be learnt in a hierarchy.  In one sense, personal branding is the method of establishing your experience and manners working within the landscape. 

Next, personal branding means efforts, which help you to position yourself in the marketing industry. These efforts are not mere but a marketing of what you do apart from just marketing, which includes sharing and attracting people into understanding and learning with you as a thought leader. 

Personal branding is an outcome of the communications you may have built till now, and your say has a righteous path and is unique among other professional people. Be it in your local ethos or a different city, personal branding can help you lift from your career struggles as well as place your thoughts where it has to be. 

Why is Personal Branding Essential for Digital Marketers?

Digital marketing is a vast area of opportunities, and one among them is personal branding. You could be minding your business, but what if there are people who could be supporting your thoughts? No matter how you express yourself, every pathway is simply your chance to build a personal brand. 

What are the possible outcomes of personal branding? This depends on how you leverage a good intuition and crossway of digital marketing thoughts, practices and future! 

1. Fostering Trust

Trust is crucial, and building it means it is more than spitting facts but making people realise the benefits, opportunities and challenges of working as a digital marketer. 

Only then can people understand the word-of-mouth strategy and find useful tips from you for a situation that has never been encountered before. 

Thus, they can understand you’re reliable and that working with you could be more than exciting news and experiences and mere networking needs. 

2. Increased Networks & Partnerships

If you start inching closer to personal branding now, after years and years of this, you could meet or connect with people from different professions. 

Coming across your niche, they are more likely to either learn and encourage your work or work with them. 

One day, if you have a content strategist or senior positioned digital marketers, partnering with them could be an opportunity to scale up your career. 

Some events or sessions are a way for you to meet such people or connect with them through LinkedIn. 

3. Potential for High Earnings

Branding your career identity is a wide topic, and there are core tips to make it real, but efforts shouldn’t be lost. 

As your thoughts and opinions are more consistent with the scope of digital marketing now or tomorrow, personal branding enables you to upgrade your career goals and aspirations. 

You may set your courses for the people who need them, coach them or even work as a consultant after your prime working days. 

But to build all of this smoothly, you should start brainstorming now and channel your efforts where they may be needed. 

4. Entrepreneurial Venture

You wouldn’t be ready to get set for an entrepreneurial venture now, but it is also an option for your future! 

Personal branding assures you long-term career growth and explore a venture of your own with a group of other professionals helping businesses gain leads. 

How to Build Personal Branding?

Here are the tips to build a personal brand if you are figuring out how to extract the best strategies out of your expertise and create a personal brand. As digital marketing is gaining popularity and attention, along with its need in a city like Kochi, personal branding has higher possibilities to work out for someone like you. 

1. Find out your Unique Value Proposition

You know right that when branding is done, the particulars are leaned to the core of a niche so that a brand’s positioning can be done. In terms of personal branding, we simply call it a unique value proposition. 

By finding which niche in digital marketing you are interested in, you can grab the opportunity to leverage and discuss the latest trends. Because as soon as one trend comes into being, digital marketers can strategise it and implement it in whatever the niche they are experienced also. 

For instance, if you are a 2-3 years experienced social media marketer specialised in roles like executive, managerial, or entry-level roles, there is no barrier to start SMM services and pinpoint it towards branding.  

2. Build a Strong Online Presence 

While building an online presence, the majority of digital marketers forget to choose the right platform where they have to position themselves. As you establish the very niche of, consider the target audience also, and create an account to step onto the next wave! 

You should start thinking about the essence and use of starting such an activity across platforms, including website or social media platforms. If you are much into getting hired and connecting with professional people, then it could be LinkedIn that can work for you. 

You should also understand that these platforms are creative in a way; you have to keep your account optimised and engaging with daily short or lengthy content-be it visual or textual. It shall be done regularly so that you don’t get missed out of attention and credibility on which you’re progressing. 

3. Create high-quality content 

High-quality content means the kind of content that can attract and is attributable to the level of knowledge you possess in the past, present and also future. 

Content like blog posts, videos, infographics, webinars, and podcasts are all up to you, as whatever idea that pops up working in a field can be turned into content creation, which is like a pillar to your expertise. 

If you’re into SEO, be known with the blogging, because they are rich box of knowledge and writing one, is all about how you have arranged your content in lines of your thoughts and experiences. The same ideas go for other types of content and platforms on which they are shared. 

4. Showcasing your works 

Starting from where you have enrolled any digital marketing course, certifications, to the set of projects or works you’ve invested on, you should include all of them wherever you’re active. 

These works are the sole reason that can add value to your experience. Add any case studies you’ve done till now, and also collect testimonials that can be an authentic source of working experience. 

5. Leveraging Networking 

You shouldn’t be limiting yourself to activities like creating content and leaving the moment itself. Take your little much of time to connect with people who may mean something more than their popularity among professionals. 

Networking means to build connections irrespective of any barriers, and it can turn out to be very special as you both have a very much of a say and opinions that might not be the same for other digital marketers. 

In Kochi, there are interactive events that have created a space for digital marketers to meet each other and speak out of the mere reason that they are marketers. So, if you’re considering building something big for the long-term, attend as many events or connect through LinkedIn. 

6. Keeping Consistency 

Digital marketing is a field that has a future, and as we have discussed above, the last point you should understand is that you never leave once tried. Be consistent and make an effort for an achievement in the long-term rather than the short-term. 

You should adapt well to all the above points, which are to be reflected in your digital marketing activities. The logo, messaging, and so on should stay consistent and never go out of the circle. 

Personal Branding Trends You Shouldn’t Ignore!

• Storytelling is a common root, which is the main reason personal branding works out, fostering trust and activities that follow. 
• AI-powered personalization is another strategy that is found to be useful while creating content or email campaigns, resonating with the target audience. 
• Less Generalization enables you to focus on a niche and not by generalising it. By doing that, personal branding can position you in a particular service and region. 
• Video Content is a popular content format that can cover any content within which one can present what your ideas reflect. 

Conclusion

We have discussed in detail about creating and building personal branding in this article. You can find interesting facts about personal branding, its essentiality for the digital marketers, tips for building one for yourself and trends that are head over heels for personal branding strategists.  

Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844

This is where you need to leverage affiliate marketing with a set of right tools if possible. In this article, we will be discussing this aspect which also could help digital marketers in Kochi to leverage affiliate marketing and establish their marketing skills.

What is Affiliate Marketing?

Affiliate marketing is a marketing niche where businesses and affiliates connect to create effective marketing campaigns. The majority of the brands provide a link to their affiliate program on their website through which affiliates can enrol. Affiliates therefore have to create necessary content so that it can be channeled across relevant platforms. 

The success of such campaigns depends on metrics like per click, per-sale, per-lead, per-action and per-install, which also decides on the commission that’s earned by an affiliate. In short, as meaningful sales become a centre of marketing, affiliate marketing can thrive and extract the best out of marketing campaigns.

Why is Affiliate Marketing Essential for Businesses?

Leveraging affiliate marketing is all about how it turns out for the business’s success. Without any common set of business goals and affiliates turning its brand trustable, expecting sales would be not much worth it. Here, we will discuss the role of affiliate marketing in business growth. 

As a performance-based marketing strategy, affiliate marketing works fine for the following reasons:-

Expanded Reach

If affiliates are fond of tapping into your audience, they can bring in a new set of customers apart from what you have already. 

Boost for SEO

If affiliates are bloggers or other SEO analysts, it can also help in engaging in the product pages as well as boosting its search engine rankings. 

Cost-effective

The risk is comparatively lower than in other niches. How much sales you get, that much you need to pay. This can meet your budget by the way. 

Trust & Credibility

As affiliates can create mind-blasting content for businesses, they can help in building trust for the brands. 

Maximum Revenue 

Once you get signed yourself with an affiliate, keeping the marketing campaigns in a minimal stature can yield revenue benefits for the parties involved. 

How to Start Affiliate Marketing from the Scratch?

There are simple steps you can take to scratch the affiliate marketing programs. You know right? That affiliates can themselves be paid advertisers, content creators like bloggers, influencers on YouTube or Instagram, and so on. Basically, from where should you start this? There are certain points you should be aware of before starting an affiliate marketing campaign, as we list as follows:-

• Find a niche for making effective campaigns that solve the consumer’s pain points as well as haven’t been well-touched by other affiliate marketers. 
• To make the specific niche reach your target audience, you should also choose the right platform to engage with, such as Instagram, Amazon, Flipkart etc. 
• Next, you have to find an affiliate program that is suitable for your needs. With good brands with good niches, affiliates should select them also on the commission rates for earnings-per-click. 
• Create content that never goes out of interest and build your audience by making them subscribe to your newsletters. 

Affiliate Marketing Tools You Should Know!

For every step you take for affiliate marketing, you have to learn and use tools that can help you ease and organise it and understand the functionalities of these tools. The potential of these tools is not often realised especially when it’s an affiliate marketing tool, but you will know it here!

1. CJ Affiliate

CJ Affiliate, previously known as Commission Junction, has been the trusted marketplace for affiliates. It is suitable for high-paying affiliate programs from premium brands, and it comes with advanced features as well. 

Thus, it can help affiliate marketers track and monitor real-time analytics in terms of clicks, conversions and commissions they earn. 

Followingly, this tool also has integrated with eCommerce systems and automated commission payouts and, you can optimise your campaigns as much as possible. It also has measures that protect from fraud and make the activities smoother. 

With more of AI-driven recommendations, brands can connect with affiliates that can provide valuable results. 

2. Voluum

To be noted, Voluum is not a mere tool that works just as usual as other tools. It’s built straight out of the considerations of affiliate marketing, that is, the needs and realities that support affiliate marketing. 

As an affiliate marketer, you can also unlock the networking features which are expected to be excellent at tracking, analyzing and optimising real-time affiliate marketing campaigns. 

It also has a tool that can let you analyse market trends which can help you create effective strategies for affiliate marketing. It also points out low-quality traffic by identifying the bot activities. 

As an easy-navigable tool, Voluum is a convenient dashboard for its activities, as well as, works out well with advertising platforms like Google Ads and Facebook Ads, which enables you to create and circulate different ads in different formats.

3. Google Analytics 

Tracking is the core function that Google Analytics(GA4) serve. It’s our same old friend who is now capable of tracking the greater insights affiliates need.

Just as we have always boasted of, Google Analytics can help you monitor certain metrics that can turn out to be useful for results like traffic, page session and engagement, conversions etc. By getting an idea of these results, you can decide on the rest of the activities that can also provide room for improvement. 

Some of the key functions that make Google Analytics more luring can be as follows:-

• Track the source of traffic, either organic, social media or websites. 
• Track the user interactions and optimise for better content and design. 
• Tracks the affiliate links and completed purchases, helping to monitor ROI. 

4. Ahrefs

Ahrefs is a popular SEO tool, right? What does it have to do with affiliate marketing then? Ahrefs is a tool that doesn’t limit itself to creating SEO strategies carefully but also makes affiliate marketing more opportunistic. 

Especially, there are three tools that can amaze you. One is Keyword Explorer, which can help you find profitable keywords. By profitable, we mean that you can choose keywords for your niche and consider them to be long-tailed and compete with other affiliate sites. 

Content Explorer is another one you can avail of in Ahrefs which can help you find competitor sites, and analyse their content to check on the gaps your content has made on till now. Then, you can actually decide on the top content of your affiliate niche. 

You can also check into the opportunities that the competitors’ backlinks can provide you. Thus, collaborations can be welcomed with how they yield such opportunities. 

5. Flippa

Flippa is a platform where you can buy and sell websites, especially affiliate websites. If you’re not very invested in the possibilities of affiliate marketing, you can take the risk of buying an SEO-friendly website, which can help you grow your business without making endless efforts from scratch. 

Such websites have a good amount of traffic and rankings and that’s why Flippa does that slowly you can have the expected earnings if you follow a proper guide to affiliate marketing before venturing out. 

6. Tapfiliate

Affiliate partnerships are essential to boost your marketing and sales. Even there is a tool called “Tapfiliate”, which helps you to manage and track affiliate conversions. As analytics are very significant in affiliate marketing campaigns, the features of this platform are centred on its analytical aspect.

This tool also offers commission models which can help you decide on the commission amount and other commission-related requirements.  This tool also has integrations with platforms for eCommerce, CRMs, payment gateways and the list goes on. 

7. GetResponse 

GetResponse is primarily an email marketing tool and can be of use for affiliates connecting through email. After you have targeted the customers visiting your affiliate site, and the leads you have generated till now, email can serve to be the best medium to connect to your customers. 

With an extra effort to inform their audience of the sales, you have the option to enable tools for monetization, as well as get an upgrade for segmentation and automation of the audience and tasks. 

There is every way possible to utilise GetResponse and personalise each set of affiliate marketing campaigns you want to take upon, by:-

• Sending personalised messages to engage the audience. 
• Promote what’s special about your website, such as paid newsletters with proper CTAs, webinars or so on depending on the niche. 

Conclusion

We have reached an end to the discussion of the affiliate marketing tools. So let’s take a leap back to what we have explored in this article. We have explained about affiliate marketing and its scope for businesses in Kochi. We have also mentioned points you can follow when starting affiliate marketing, which is extended with our main topic on the tools. 

Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844

What to do after the 12th?

After the 12th, students are concerned about the courses they are interested in to get a good job after its completion. Jobs that are available after graduation need certain promising skills turning into a competitive and skill-oriented landscape. And certification courses are essential to prove that skill. 

Even if you are picky about getting into universities and were not admitted into within the age you expect to? How long would you wait to actually take a degree? As time is uncertain, you should map your career path. You may have felt some questions on your mind by now:-

• What should I do now?
• Will I be able to get a job now?
• Is there any course I can attend for a while now?

If you’re giving an academic gap to enrol for the course in the upcoming year, short-term courses would do good for you. Why? Have you ever wondered if one year would be worth it if you take a six-month course? The deal with the six-month courses is that they provide on-class training for a minimum of 4 months and 2 months of internship. And there could be more to it. 

Why enrol for a digital marketing course in Kochi?

There are several courses that work out for the short term(mostly 6 months), and the easiest and most high-demanded courses among them are the Digital Marketing Course in Kochi. As Kochi has a hub of businesses, hirers are more interested in finding excellent candidates even if they a freshers. After a digital marketing course, you can start with entry-jobs like intern, or junior roles. These courses are meant to cover the basic to advanced topics in digital marketing including:-

• SEO– creating and optimising websites particularly done with the algorithms of search engines like Google. 
• PPC– advertising methods for today’s platforms.
• SMM- handling social media accounts and making engaging content and thriving it with the audience. 
• Email marketing– utilising email as a medium of connecting with special customers primarily aimed at retargeting. 
• Content marketing– turning specific ideas into any type of content and then marketing. 
• Affiliate marketing– selling products by affiliates and earning commission on behalf of promoting.

Thus digital marketing academies in Kochi are providing a fine syllabus which effectively turns out to be interesting and career-oriented. Among the academies, IIDE, NIIT, and Aviv Digital Academy are the most prominent. 

Understanding the Digital Marketing Career

Demanded jobs require a set of skills and how long you take an academic gap, that much you need to upgrade yourself as a digital marketer. Hence, digital marketing courses are a chance to establish your career from scratch. 

Digital marketing is not merely about having a job, but about creating and managing the activities in digital platforms. That is, a career in digital marketing is based mainly on interest and you can have the tools to analyse and turn it into a marketing strategy. The businesses in Kochi have been experimenting for years with how digital marketing has favoured them and it’s time that they have got sure of when and where to utilise it. 

If a company needs website services, it may need an analyst or specialist in SEO. If services are for social media or other advertising platforms, a PPC analyst, Social Media Executive, or Digital Marketing strategist may be required. Thus the job roles in kochi vary depending on the need for services of businesses. At the end of the day, hirers are more likely to ask for your digital marketing skills earned through the course!

How to Start Learning Digital Marketing Without a Degree in Kochi?

Basically, there are digital marketing courses and certifications you can start with. Today, learning has gone beyond the constraints of the qualifications of an individual. In this section, we will be discussing the options where you can learn the fundamentals of digital marketing courses and how you can enhance your learning path.

1. Online Resources

Before enrolling in a digital marketing course in Kochi, it’s a fact that online resources are kind enough to help you learn digital marketing. These resources may be paid or free, but attending their classes, activities and so on, means you get certifications from the industry leaders. Digital marketing certifications are pretty valuable when it comes to getting employed. After getting certified, the first path is to choose an internship role at least so that you can learn its practical side as well as work experience as a digital marketer. It can solve your never-ending question of how to become a digital marketer.

2. Paid digital marketing courses in Kochi

What about the paid courses in Kochi? Our academy is also providing a digital marketing course in Kochi, like IIDE & NIIT. Paid offline courses are good either because they help with internships and placements rather than having to find and figure it out as an individual. Everyone starts their career from classes, so more than its fancy promotion, demand for skilled people in the industry relates to the course needs and outcomes.

3. Internships & Freelancing

Companies hire interns and train them, and more than that, digital marketing courses have included internships. These happen to be an opportunity for the students looking forward to shaping their career while graduation is the next path. In that sense, you can learn digital marketing which can be helpful for you to take internships every year and eventually get hired as a full-time digital marketer after graduation. The years of expertise are built opening doors to freelancing. Freelancing is a space of work where you provide digital marketing services to businesses and contrasts from the digital marketing agency. 

4. Building your own projects

There’s no limitation to exploring digital marketing even after completing the course. With years of work experience, you can make a brand out of the expertise. Apart from finding freelance jobs, you can maintain your website and write blogs with relevant industry topics, or present your ideas as content creators on platforms like YouTube, Instagram and LinkedIn. Simply, you could brand your service so that businesses could ask for your services when they are in dire need.

Benefits of Digital Marketing Course 

It may be challenging for a student, particularly one who has completed their 12th, to have a concern over such courses. There is no need to rush for a job after the 12th, yet there is a dilemma that long-term courses lack practical application of any subjects. In case where it may happen, you shouldn’t be upset about the situation. Until you get admitted to a university, there is still time to earn skills in digital marketing. Now, let’s list out some of the benefits of a digital marketing course:-

• Learn how to showcase your skills and build the trust of the services you could provide.
• Starting a freelance business in your 20s.
• Get certified in SEO, SMM, Google Ads, Bing Ads, etc.
• With spare time on vacations, you could also take up remote job opportunities.

About Aviv Digital Academy’s Course!

Aviv Digital Academy is one of the popular digital marketing academies in Kochi, and our course covers theoretical and practical aspects of digital marketing. As Acodez, a reputed IT company and digital marketing agency in India, is Aviv’s parent company, our students will be offered internships and assist in getting them placed. Our courses are catered to not only the professionals but also the interested beginners. We have a Diploma and an Advanced Diploma course for digital marketing which varies with the syllabus as well as the internships. Our course is aimed at:-

• Covers SEO, SMM, PPC, content marketing, email marketing etc, with additional topics like AI and Graphic designing. 
• Provide hands-on experience on these digital marketing topics by working on real-time projects. 
• Get mentored by industry leaders.
• Assists you in getting placed in reputed companies. 

Conclusion

This article covers your concern about whether to enrol for a course right after your higher secondary education. You can find possible answers that are more likely to help you sort out worries for your career and set them right before it may go wrong right after completing undergraduate courses!

Aviv Digital Academy is one of the leading Digital Marketing Course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844

Is traditional marketing still relevant today? What could be the future of marketing within the next decades? There seem to be little yet important questions influencing debates among the students aspiring to take a digital marketing course in Kochi. We are here to help you learn the exact of traditional vs digital marketing through this article. 

What is Traditional Marketing?

Traditional marketing is a method through which traditional platforms such as television, radio, flyers, product placement, billboards, and print advertising. It used to be and still is a marketing method that can be reliable when needed to target the general audience. 

What’s so special about the traditional marketing era?

It is to be noted that traditional marketing has left a mark on capturing people’s attention. There used to be times when the content that passed through TV and radio ads was so open to the public that choices made then drove the sales. Within the last decades, traditional marketing also has proved the potential and scope of marketing, especially by brands spreading their word of mouth through the platform that was the most popular then. 

You may have seen Indian ads and how Indian brands have advertised their products by creating generalised content for everyone. But within years, as digital platforms emerged, some end has been put to these marketing methods. 

Pros & Cons of Traditional Marketing

Was traditional marketing a boon or loss? There is a bit of confusion about traditional marketing and its ideas. To make it very clear, let’s discuss some of the pros and cons of traditional marketing in this section. 

Pros of Traditional Marketing

What are the pros of utilising traditional marketing even today? Let’s list them down. 

1. Broader Audience Reach 

It means that each audience indifferently, can get through the brand’s message. In other words, people are becoming aware of the general need to use such a product and then prefer it. 

2. Tangible Channels to Market

The channels through which traditional marketing is utilised are TV, radio, magazines, newspapers, and so on. Even today, some audiences still rely on these channels to engage themselves in their daily life. In the middle of some breaks, these products are advertised and diverted to their content, which again lures people into buying a product.

3. Greater Brand Acceptance

Some of the brands could establish their brand name because of the efforts they have put into building a storyline and catchy hooks. This strategy is crucial to determine the success and acceptance of such a brand among the audience. 

4. Longer Shelf Life 

Once the ad is circulated, it remains forever in the hearts of the audience. They also serve as a resource to the marketers today. From factors like customer psychology to the implementation of content strategy, traditional marketing strategies have remained intact and cater for implementing strategies. 

Cons of Traditional Marketing

What are the cons of traditional marketing? What could be its disadvantages?

1. Higher Costs 

Investing in marketing through traditional channels can incur higher costs. These channels often demand higher charges which also may not have much influence on the expected sales. 

2. Limited Interaction with Audience

Even though the content is relevant for a good number of audiences, there is no interaction between the brand and the audience. They are liable to watch these anyway when they are in the middle of reading the news, watching movies, listening to music, and so on. 

3. Lower Targeting Capabilities 

Even if it reaches out to a broader audience, again there creates confusion in targeting. There is a ground reality that most of the marketing campaigns are less likely to target and attract audiences considering their demographics, location and interest.

4. Difficult to Track

There are no analytical tools for those implementing traditional marketing, that can help you measure the ROI of your campaigns. This is because the traditional channels only promote products and let the businesses alone take the risk of analysing and tracking product sales. 

What is Digital Marketing?

Digital marketing is a method of marketing where digital platforms are used extensively. These platforms can be specifically used for niches in digital marketing such as SEO, SEM, SMM, PPC, email marketing, content marketing, etc.

What’s so special about the Digital Marketing era?

We had mentioned the emergence of digital platforms in the previous section of traditional marketing. Digital marketing is special because it has given a new shade to marketing. For every digital marketing niches-digital tools are required to clear out the difficult challenge posed by traditional marketing, i.e., hard to track and incurring higher costs. Thus, businesses have been looking to earn the same acceptance the way brands have built theirs through traditional marketing. 

Even today, content has become more crucial than ever and this can differ for different niches as we have explained above. Starting from the relevance of content to creating one and running them in a marketing campaign, has opened doors to not only applying effective strategies but also innovative and creative beliefs that can resonate with the audience. 

You can’t always forget that digital marketing stands at the foundation of traditional marketing values and to refine it, this decade has been the time for it, and in the coming years, marketing can stress more on its relevance rather than the simpler idea to attract the audience. Therefore, aspiring digital marketers need to turn their ideas into strategies that can simplify complicated tasks and use tools and resources to enhance their marketing methods. 

Pros & Cons of Digital Marketing

Traditional vs digital marketing can be understood by particularly stating the pros and cons of digital marketing. Let’s list them down. 

Pros of Digital Marketing

The pros of digital marketing are as follows:-

1. Cost-Effective

Digital marketing is favourable for any scale of business. It is easier even for a small business or a startup to invest their costs effectively for each strategy and campaign that tags along.

2. Highly Targeted & Personalized

The target audience can be classified specially based on their demographics, interests, location and so on. By this, you can personalise and rectify the campaigns which can satisfy the pain points differently for everyone. 

3. Measurable Results & Analytics

Platforms like Google Analytics, Facebook Insights, and CRM software are helping marketers enhance their digital marketing strategies by tracking the real-time performance of campaigns.

4. Global Reach

Businesses can reach internationally after some years maybe,  and you can allot campaigns that can attract a particular audience without any geographical constraints. Thus brand awareness is extended beyond the local atmosphere.

5. Higher Engagement & Interaction

You can start communicating as a part of marketing now. While creating social media accounts, live chat, chatbots and emails, both the marketers and customers can connect which bridges the communication gap between them.

Cons of Digital Marketing

The cons of digital marketing are as follows:-

1. Requires Continuous Learning

The success of digital marketing can be defined as the continuous efforts taken to research and keep up with its upcoming scopes. Sometimes, a campaign may not get much expected results like it was planned yesterday or attract like it used to previously. 

2. Ad Blockers Reduce Visibility

Frequently, people see the same ads as well as promotional types of content which hurts the consumers’ decisions. For instance, they are more likely to block those ads and reasons that as no longer needed, which can actually block the results you are trying to yield from them. Ultimately, costs can fall in trouble!

3. High Competition

As more people looking to start an online business as well as want to enhance their particular brand, there are more chances for businesses and marketing to get competitive. In such a situation, marketers have to find the best point that can make them stand unique. The content becomes crucial among them. 

4. Privacy & Data Concerns

There are also privacy and data concerns on the part of consumers. It might not end well for businesses where data has finally been helped to create products with satisfying pain points. However, the use of data has been partially limited through the implemented data protection laws like GDPR. 

5. Hard to Deal With

Without a profound idea or effort for activating digital marketing for a business, everything can seem and result in your expertise as ineffective. You should be very careful while managing multiple platforms for a business especially their social media such as Instagram, Facebook, LinkedIn, as well as Google account. One mistake and here fails your strategy.

Which is better for Kochi Businesses?

Finally, the debate of traditional marketing vs digital marketing has to come to an end. While running a business, it depends on the product that it wants to be marketed or not. It’s better to analyse what the product can do, that can be later marketed. It is so because of the uniqueness that it can generate for a business and opportunities are such that it can even be a brand.

If you ask whether both marketing methods are feasible, the only answer to that is to invest only if it generates leads as expected. Otherwise, choose a marketing strategy that can go a little traditional and a little digital marketing. It’s always better to list down the needs to match them currently with the present audience.

Better chances today are omnichannel marketing, where traditional meets digital and is balanced. Thus, businesses can implement more of a customer-centric approach and keep the debate of traditional vs digital marketing aside. 

Conclusion

As we conclude, let’s go through the discussion where we had figured out the topic. In this article, we concentrated on explaining traditional and digital marketing, the general influence they have placed, and their pros and cons. Finally, we briefly pointed out the need and chances for marketing in this, by considering Kochi’s marketing environment.

Aviv Digital Academy  is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844

What are digital marketing certifications?

Digital marketing certifications are credentials provided only after completing a digital marketing training program. To attain this certification, the particular training academy most likely creates a syllabus with a set of practical sessions like internship and exam, so the worth of such a credential is realised. In simpler words, certification helps you convert your theoretical and practical knowledge into a certified skill. In turn, job seekers can add this to their resume/ CV which can be beneficial in stepping onto the next career path. 

With different digital marketing courses, you’ll be able to earn certifications from the training institute, and reputed companies from HubSpot, Bing, Google Ads, STED Council, HP and Semrush. These certifications are enough to certify your skills and mark your chances in various job roles.  

What is the difference between certifications and certificates?

It is to be noted that certificates are those credentials earned only after enrolling for 2-3 year degree courses in a college or university. An example of such is that there are digital marketing courses( UG & PG) in India as well as abroad. Unlike certification courses, the whole covers the same topic and doesn’t make it less worthy than the certification, yet with the increase of job seekers, two years could mean waiting more for a job. In the case of certification, you have the opportunity of learning digital marketing and create opportunities for yourself. 

Types of digital marketing certifications 

In today’s job sector, one should have digital marketing certificates if one wants to get hired. There’s also more leaning towards enrolling for skill-oriented digital marketing courses and certifications which may be paid and even free. 

Paid Digital Marketing Certifications

In Kochi, you might’ve noticed students investing their current knowledge in digital marketing training programs. These training programs are paid and each institute can avail them different customised courses. That is, institutes have varying course durations and fee structures depending on the level of resources they also can use to boost your current skills. 

The popular digital marketing institutes in Kochi like IIDE, NIIT, and Aviv Digital Academy have been promising students with relevant certifications and placements. These certifications are worth noting as these institutes have a better understanding of how digital marketing topics such as SEO, SEM, PPC, SMM, Content marketing, Email marketing, Affiliate marketing, AI, WhatsApp Marketing etc. 

Getting certified by reputed digital marketing institutes in Kochi can mean these programs provide you with the most digital marketing certificates and are totally worth your money. You can rest assured that your career has some of the clear-cut credentials giving way to professionalise your expertise.

Platforms like Udemy, Coursera and Sprout Social, are other sources of earning digital marketing certifications. These platforms provide online digital marketing courses with theoretical classes and practical tasks(assignments, quizzes etc) which can be completed at your own pace. 

Some of the paid digital marketing certifications include the following:-

1. STED Council Certification is a govt-recognised certification for adding credibility and value to a learner’s digital marketing skills. 
2. HubSpot Certification is for getting certified in digital marketing niches like content strategy, CRM, inbound marketing, email marketing, analytics, etc.
3. Bing Certification for understanding the utilisation of advertising in Microsoft platforms. 
4. Google Ads certifies students with expertise in Google Ads and PPC. 
5. HP Certification can validate the skills you’ve earned in the fundamentals of digital marketing, online brand building and business growth strategies. 
6. Semrush Certification is particularly for getting certified in the basics of SEO, including its tools and common SEO strategies.

Free Digital Marketing Certifications 

If you’re still vouching for a free/new certification, and don’t know which can give you the best exposure to digital marketing niches, this section can help you. Before that, let’s see what free digital marketing certifications can mean for you. 

Online academies offer free online courses, yet you can attain a certification only if you have completed their quiz or assignment. Additionally, these classes are taken by industry experts and get updated on the latest trends in marketing. 

You can get better ideas on influential topics like international and local SEO, Affiliate marketing on Amazon, eCommerce SEO, social media and content marketing, inbound and outbound marketing, etc. If you’re in the stage of learning digital marketing first, as we have said, you can attend free classes. Then take an internship. 

Some of the free online courses where you can get free digital marketing certificates are listed down below:-

1. Google Ads certification for learning and working out various types of advertisements. 
2. Google Digital Garage: The Fundamentals of Digital Marketing covers accurately 26 digital marketing topics.
3. Google Analytics Professional Certification is helpful for marketers to find the traffic of a website. 
4. HubSpot Certification provides common topics in digital marketing which can turn out to be useful for digital marketing freshers. 
5. Hootsuite’s Social Listening Certification is an intermediate-level course which can help you explore the role of social listening in social media marketing.
6. Semrush Academy is undoubtedly one of the best online academies which covers all niches in digital marketing.
7. Meta Certified Digital Marketing Associate is open to all entry-level marketers, job-seekers and aspiring students. 
8. Microsoft Advertising Certification for understanding the utilisation of advertising in Microsoft platforms. 

Benefits of digital marketing certifications

You may have an idea of how digital marketing certifications can be earned, and now we discuss the after-benefits if you have collected certifications along with other credentials. 

Set Apart Yourself from Other Candidates

Once you’ve decided to complete a course and earn certification, you should be very clear about the worth certification is providing you, and also the efforts you expect to put through. After getting certified as a digital marketer, you should explore the scope of your skill and why you intend to pursue a particular skill. This helps you to set yourself apart from other candidates. 

Pitching Practical Skills with Education

Education goes hand in hand with practical skills. Even in the case of a digital marketing certification, whatever you’ve learnt plays an important role in interviews. It is especially because you get a space to speak very much of your knowledge in digital marketing and your certifications prove your practical skills and credibility. 

Boosts Your Employability

At the end of the day, certifications increase your chances of getting hired. They are skills and in no doubt, they are certainly valuable in helping you score more points in skills. Often after graduation, students most likely get tired of listing any particular skill in their resumes without knowing its significance. In such a situation, it is better to enrol for an offline/online course for digital marketing and earn several certifications. It is the least one can do if they are looking for a job today. 

Get Promoted

This benefit can be realised only when you are interested in taking higher roles within digital marketing. From working as a junior in SEO to getting promoted as a senior will take effort. Certifications, in these cases, provide you with wider subject knowledge which helps you enhance your job role. Make sure that these certifications are really useful for your career. 

Demand High Salary 

You may have seen colleges have placements and students are offered salary packages because of completing the course. Likewise, certifications assist in demanding extra wages and setting your salary package. For digital marketers, there are free certifications that contribute to their existing careers, and after so many years, it is a fact that they would be demanding more wages because of the constant efforts they have put into learning and earning certifications. 

Conclusion 

To choose a certification course, you have to be clear about the goals you want to achieve in any industry, look for the timeframe in which you can wait and explore the digital marketing sector with its opportunities. We have already explained in detail about digital marketing certifications and what it means to your whole career. This article will help you sort out your worries in selecting the right certification course since you have already picked the right choice to pursue a digital marketing career. 

Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844

Understanding SEO

SEO is a crucial part of digital marketing, aiming to discover prospects within the website visit. In this section, let’s explore the SEO aspect of digital marketing. 

What is SEO?

Search Engine Optimisation(SEO) by its word itself means optimising the websites so that they can be visible when searched and are shown first(highest rank). SEO disperses into various activities like analysing the websites, deciding which content can be perfect for the website and adding suitable keywords to the content. Simply, SEO aims at gaining organic visibility and rankings, which is found to be helpful in converting visitors to leads. 

Components of SEO

SEO can be classified into core elements like on-page, off-page, technical SEO, and local SEO. 

On-page SEO is about optimising website content by considering keywords and rich snippets along with short content like title tags, meta descriptions, and URLs. On-page SEO also ensures the proper structure of website pages, internal and external linking, and schema markup, and these act as a pillar on which a website can count confidently. 

Off-page SEO is concentrated on attributing a website its authority. It is done by discovering authoritative links outside the website and adding them to the relevant content section of the website. 

Technical SEO is a continuous process of meeting website security and authority in technical terms. A website in that sense, is expected to use HTTPS in its URLs and have an SSL certificate to make it the real website. In a simpler sense, technical SEO ensures crawling, indexing, rendering, and website architecture. 

Local SEO is all about implementing the above SEO strategies within a local city or region. For instance, it could be easy for a business in Kochi to start with local SEO before turning their presence wider. Thus establishing a website and listing it on Google My Business(GMB) could be done very easily for a local city or region. 

Pros and Cons of SEO

There are pros and cons for every business interested and using SEO in their marketing strategy. As the strategy is luring enough to straighten its business, it is necessary to evaluate what it aims for and what it yields. 

 Pros of SEO :-

• It aims to generate organic/natural traffic for the website without any spending. 
• It can help gain the trust and attention of the audience. 
• SEO efforts deliver long-term traffic. 
• It provides a better user experience by engaging the website visitors. 
• It yields high click rates as the audience likes to choose organic results rather than seeing an ad. 

Cons of SEO :-

• SEO takes months to show the impact of its strategies. 
• Frequent algorithm changes in search engines require constant changes in efforts taken.
• High competition among high-demand industries can starve the website out of rankings and traffic.
• Unlike ads, SEO can’t generate instant leads. 
• Without an SEO expert, businesses may suffer losses as resources are passed on to create organic traffic. 

Understanding PPC

Pay-per-click(PPC) is an online advertising method which is capable of bringing expected results instantly. This method also needs authoritative and relevant content, keywords and work similar to the way SEO puts up a hook in optimising a website. Let’s get to know more about PPC in this section. 

What is PPC?

PPC is a form of online advertising for which businesses pay a fee for every click done by the user. The major PPC platforms like Google Ads, Facebook Ads, and LinkedIn Ads are very useful in helping marketing specialists bid for the value of the clicks. A click’s value may depend on the chosen keyword, platform and target audience, which determines the overall quality of a PPC campaign.  

Components of a PPC campaign

A PPC campaign needs certain components to work out the essential goal of a business. These components concentrate on the success of the campaign and their influence cannot be ignored. 

Keywords are one and foremost of the important components, which are very useful in choosing the right user search and ads circulated along with it. Long-tail keywords are suitable in this case and are crucial for success. 

Ad Copy follows after the keyword. You may have been familiar with phrasing the compelling content that can extract much of the leads from the PPC ads. Such a copy shall be encouraging(using CTAs) and stay relevant to the search intent. 

Landing pages are those pages that users are directed to after clicking the ad. The page also should be optimised which can convey clear messages, load faster and follow CTA too so that users don’t hurry to exit the page. 

Bidding strategy is very crucial because of bidding over keywords and target audience. Simply, bidding can impact the cost and performance of an ad. 

Performance Tracking & Analytics can be enabled through Google Ads, Facebook Ads Manager, and Google Analytics. The metrics to be monitored include click-through rates(CTR), conversions, ROI etc, which is very important to improve the ads when needed. 

Lastly, the types of ads that are circulated using the PPC method, decide the scale of the above components and check if it works out the strategy as well as of a need to bring better results. 

Pros and Cons of PPC

Even when PPC has a good hold in digital marketing, some praise its results, while some feel PPC is not fit for their business. Let’s list the pros and cons of using PPC for businesses. 

Pros of PPC:-

• Provide instant results as these ads create urgency when circulated. 
• Use precise targeting based on keywords, demographics, and user behaviour. 
• Can maintain a proper budget for the ads. 
• PPC platforms enable tracking and analysis of every campaign. 
• PPC applies to ad formats like search ads, display ads, shopping ads and video ads. 

 Cons of PPC:-

• Incurs higher costs for every ad, otherwise traffic cannot be promised. 
• High-demand keywords are costly which small businesses can’t lay their finger on. 
• There are cases even when the target audience is right but ads cannot enough generate leads for the time being. 
• They also cannot promise long-term traffic like SEO. 
• It also requires regular monitoring to yield the best results. 

SEO vs PPC: Impact on Kochi Businesses and Trends 

We have discussed the general differences between SEO and PPC, yet we have missed the point of how businesses in Kochi shall choose the opportunities and yield straight out from them. 

For a company that aims to blow its marketing efforts both in the short run and long run, both SEO and PPC can work out. SEO aims for long-term branding stressing aspects like brand awareness, and then market depending on the level of expertise they create. By creating a website and optimising it for building the brand’s presence, SEO efforts genuinely aim at long-term results leading to branding the business. If the same company wants to choose PPC, it is purely to result in valuable leads within a short period of time. Thus, PPC creates urgency through their ads to divert the audience to a particular set of products or services. 

Furthermore, we know how the Kochi brands have a local reputation. Several businesses in Kochi, have first tried to find the pain points of the local community to choose the strategy. In the above paragraph, we have clearly mentioned when SEO and PPC work best. The only mistake that the brand shouldn’t make is misunderstanding the SEO and PPC practices. 

SEO vs PPC: The Interesting and Awful Myths!

Conclusion 

This article can provide you with insights into SEO and PPC and bust out the general myths that are understood to be true. We briefly pointed out the role of both SEO and PPC in businesses centred in Kochi, considering their pros and cons too. Thereby, this article can help you bake and storm the basics of SEO and PPC to learn its feasibility. 

Aviv Digital is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844