With 200+ institutes offering digital marketing course in Kerala, how can you pick one that actually gets you hired? Shouldn’t we also take a moment to sketch out the right checklist before diving in? Then, let’s get into our article here!

Why Digital Marketing Career Matter Today?

Much investment means more opportunities globally. In a very global sense, the market for the digital marketing industry is at a pace of expansion. In 2023, its market growth was estimated at USD 366.1 billion, which is expected to expand to around  USD 1,310.3 billion (Market.us Scoop) by the year 2033.

Coming to India’s initiative to build a reliable digital economy, the scope for digital marketing has reached newer heights. The major industries that are investing in digital marketing are eCommerce, edtech, consumer durables, automobiles, telecom, pharma, and the list goes on. Thus, digital marketing is more worth of investment for these businesses. 

In a simpler sense, all we have to let you know is that with the reduced over-dependance on traditional marketing, digital marketing has greatly built a foundation for those who are exploring different marketing ideas and strategies. To ensure a confident and secure landing of a job in this industry, it’s time to enrol on a digital marketing course in Kerala. 

According to Indeed, digital marketers are paid a monthly average of ₹17,757, depending on the experience between the fresher and senior level job roles. 

Key Factors To Consider While Joining A Digital Marketing Course

What is the digital marketing course all about? These courses are created specifically to learn the basic skills in digital marketing right from where it has to be. Let’s now discuss the key factors that have more upper hand over the outcome of a digital marketing course. 

1. Course Curriculum

Without a proper curriculum, how can you get enrolled on a digital marketing course in Kerala? You should ensure the course is up to the growing demand of digital marketers. Some of the essential topics that should be covered within a six-month short-term digital marketing course are:-

• Search engine optimization(SEO)
• Social media marketing(SMM)
• Performance marketing
• Email marketing 
• Content marketing 
• Affiliate marketing 
• Google analytics 
• Ecommerce mastery & Automation tools
• WhatsApp marketing 
• AI: Impact and use in Digital Marketing 

Even with all these topics mentioned, there are high chances of imbibing outdated topics like Facebook Ads without AI-powered ads. By imbibing an outdated topic, the curriculum is more likely to lose its credibility to recognise the different digital marketing niches and strategies needed in the ethos like Kerala. 

2. Expertise of Trainers 

Next comes the role of trainers’ expertise in a digital marketing course. With classroom training and internships, courses should be well-designed so that students can reach out to the expert trainers and learn more about the industry. By expert trainers, we mean people who:-

• Are active industry practitioners 
• Have 5+ years of experience 
• Have extensive knowledge and experience of marketing for popular local businesses like tourism, Ayurveda, real estate, etc.

The experts in the digital marketing institutes are also chosen depending on their particular interest and leaning over mentoring and teaching the students who are pretty new to the marketing sphere. In Kerala, digital marketing academies like Aviv Digital Academy, IIDE, and NIIT have specially considered this aspect to provide a better learning experience for the aspirants.  

3. Certifications and Industry Recognition

After completing a digital marketing course, the institutes shall provide a set of industry-recognised certifications along with the course and internship certificates. The industry-recognised digital marketing certifications are highly valuable, promising a student’s credibility as a beginner in digital marketing. 

The industry-recognised certifications include the STED Council Certificate, Google Ads Certificate, Hubspot Certifications, Microsoft Bing Certificate, Facebook Certificate, SEMRush Certificate,  and HP Certificate. 

4. Mode of Learning

Online classes are also a prominent mode of learning for almost every digital marketing course across Kerala. Based on the convenience of students and batch size, even our digital marketing courses in Calicut and Kochi have flexibly managed the mode of learning. With this, the academy can also avail you of every resource in your best interest as a student. It can be providing faculty support, internship, placement guidance, etc. 

5. Placement Assistance & Internship

Internships and placements are a core factor that determines the success of a digital marketing course in Kerala. Other than a marketing gimmick, there are only a few academies that properly provide internships and assistance in getting placed. It might be because of reasons like inexperienced tutors or trainers, outdated topics in the course curriculum, etc, derailing the utmost needs and outcomes for a digital marketing course. 

Internships are mostly about training students and helping students in shaping their practical skills. Thus, students can concentrate on the digital marketing niche they would like to choose in their digital marketing career. Placement assistance, on the other hand, is the helping wing that can excel students while preparing a CV, portfolio as well and other interview skills. 

6. Fees affordabilty

The fee structure of a digital marketing course in Kochi may vary from a digital marketing course in Calicut. The fees are demanded with the allotting of digital or physical resources, as well as the efforts the institutes are trying to implement, so that fees become equivalent to what courses really offer. Generally, the majority of digital marketing courses in Kerala fees starting from ₹25,000. 

7. Course Duration & Intensity

The duration of a digital marketing course in Kerala varies from 4 months to 6 months. Taking a diploma / advanced diploma certification in digital marketing is a more popular course now because of the fine arrangement of the curriculum as well as the bridging of students in an improving pace within six months. It’s not a wonder, but that’s why it’s a job-oriented course, with which academies like Aviv Digital Academy, IIDE and NIIT have availed services ranging from classes and faculty to their internships and placements. 

8. Alumni Network & Reputation

Finally, while choosing a digital marketing academy in a city like Kochi or Calicut, ensure you have the best access to connect with the academy alumni. Often, reputation is not a marketed product, yet the only source to get a strong knowledge on any digital marketing academy are the word-of-mouth opinions of already placed students. 

Benefits of Learning Digital Marketing in Kerala

We are used to referring to the digital marketing landscape as a booming industry with jobs. What most of the digital marketing aspirers don’t realise is that it’s easy to find professionals and industry leaders within Kerala. But solely following them cannot help you diversify your tastes. Instead, it’s also better to search for academies across cities like Kochi, Calicut or Trivandrum. What are the best benefits of learning digital marketing courses in these cities? Let’s figure out then.. 

1. Shape Your Digital Marketing Skills 

Only after a digital marketing course could someone have an in-depth understanding of digital marketing strategies, platforms, and tools for each of the niches like SEO, SMM, PPC, etc. Also, as a job-oriented course, students are exposed to the practical framework, enabling them to work more effectively in producing results for an assigned project. After all, you’re to remain steady with your skills and learn about the competitive edgeness in the marketing landscape. 

2. Countless Job Opportunities

After completing the course, you are officially a digital marketer! Numerous job opportunities are available today, starting from fresher level roles to senior level jobs. As the course serves to be a foundation for a digital marketing career, you can get placed with the help of your institute or start with a fresher or intern roles. You can’t assume or claim that opportunities are not available, but with a clear passion and skills, you can tap into the job opportunities available even in cities like Calicut, Kochi, and Trivandrum. Freelancing is also an option after you can get a good amount of skilled expertise. 

3.  Higher Salary Prospects 

A digital marketing course is a command over choosing the salary options aptly with the right set of skills and experience. It may take time to earn higher salaries right after the course completion, yet it never excludes the prospect of earning higher than what you earn initially. It’s just that the course certification places you afresh on a ladder, and after a while, with gained experience, you can upgrade yourself to a senior role with higher salaries. With this experience, you can negotiate in the interviews and strengthen your interest in the job role with the required salary. 

4. Networking 

Working within this landscape is also about connecting with several professional people and grabbing an opportunity to work with them. Like no other social media platform, LinkedIn has perfectly made the networking space for you. It should be noted that without learning your particular taste and ideas working as a fresher in the digital marketing industry, you just can’t make it a way to connect with other professionals. And starting out with a digital marketing course in Kochi can make your efforts worthwhile. 

5. Entrepreneurship

Speaking of entrepreneurship, it’s the idea that ignites with the people who cannot waste more time to make their path directly to the digital marketing industry. While some turn out to a freelancing career, and even years of experience in different digital marketing niches, there is a chance to expand further as an entrepreneur. 

Comparing Digital Marketing Courses in Different Cities in Kerala 

You can come across popular digital marketing courses in Kerala in different cities like Kochi, Calicut, and Trivandrum. Pursuing such courses in these cities is not just because of jobs luring them there but because of proper guidance and assistance while working in certain niches or fields. Why do cities like Kochi, Calicut and Trivandrum have the best digital marketing academies? Let’s see why!

Kochi is a metropolitan city in Kerala and a hub of digital marketing jobs. Enrolling for a digital marketing course in Kochi can help you get placed in the digital marketing agencies or companies looking for marketing specialists within Kochi. 

Calicut is a popular coastal city in the Malabar region of Kerala, which comes next in the opportunities of digital marketing. With a digital marketing course in Calicut, you can unlock job opportunities in SEO, PPC, SMM, etc. 

As the capital city of Kerala, Trivandrum has also seen a spike in demand for digital marketers in the near years. With a digital marketing course in Trivandrum, you can get similar job opportunities such as cities like Kochi and Calicut. 

How does Aviv Digital Academy stand out among other digital marketing institutes in Kerala?

Aviv Digital Academy is a popular digital marketing academy, and in the recent few years, we have placed 500+ students who had been very passionate about expanding their career into the current market atmosphere. We have also trained and mentored more than 5000+ students while working on live projects and client works. With our promise to train students who are beginners and even professionals, our course particularly caters to the following commitments:-

• Cover important digital marketing topics in depth, which includes SEO, SEM, SMM, PPC, Content marketing, Email marketing, affiliate marketing, etc, with current core fields like AI and graphic designing. 
• Practical hands-on experience through a 1-2 month internship at our parent company, Acodez IT Solutions at Calicut, which is also a popular digital marketing agency in Kerala. 
• Mentorship by the industry leaders within Kerala and beyond. 
• We have rest assured our students on placement assistance, which could help them attend interviews confidently. 

Conclusion

As we conclude, let’s see what you should avoid while choosing a digital marketing institute in Kerala. Falling for a marketing of an academy could be exhausting if they promise you these three: learning everything within 30 days, less practical experience with no client work or live projects, and trainers without any active industry profiles. To choose a suitable digital marketing academy, you should look at more than their marketing intent and also consider the benefits you want to achieve. 

Aviv Digital Academy is one of the leading Digital Marketing Institutes in Kerala. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844

FAQs

Why is a Strategy Necessary in Calicut?

In general, having a proper, streamlined strategy lets you handle multiple tasks or manage them. It also enables a proper work flow and effective results. When it comes to Calicut, it is a city of growth in terms of the IT sector and serves as a tech hub, especially with startups. The majority of people in Calicut also own a smartphone and are active in social media more than ever; therefore having a strategy and having a strategy that works in Calicut is necessary (connect smartphone use to strategy)

Top Social Media Strategies for Businesses in Calicut

Let’s look at the simple yet effective social media strategies businesses in Calicut can use to scale up and enhance. Remember, there are other ways as well, but make sure to explore. What works for one might not work for another; therefore, be open to new ideas, updates and methods.

1. Hyperlocal targeting with geo ads

With the aid of Facebook and Instagram ads (both owned by Meta, so Meta ads) to target specific areas around Calicut, you can also highlight important offers or info like “Available in calicut” and drive engagement with “free delivery in calicut” or similar perks (add the likely impact)

2. Leverage malayalam content

Language is the most traditional and cultural factor at a given location or community, and using language in social media or ads is one of the most effective social media strategies. Post content or ads that are bilingual to connect the audience adequately. For context, using local slang, cultural references, or memes is a great way to engage and increase reliability. It also tends to be more sharable, growing the content even more.

3. Collaborate with Influencers

Influencers have like celebrity status now, and promoting your content, business, product or service via them on social media is a great strategy for businesses in Calicut. It doesn’t always have to be top influencers but micro-influencers who are fairly popular and present the content well. They include vloggers, especially food vloggers, which is literally the identity of Calicut. A quick short IG reel or YouTube short is enough to continue this sentence.

4. Use reels and trending audio

Reels are arguably the most engaging content not just on IG but amongst all social media. Making content on reels paired with trending audios can do wonders for your business. It is literally the most efficient social media marketing strategy for your business.

5. Regional hashtags and community engagement

While marketing use hashtags exclusive or are popular in Calicut itself which helps calicut based businesses. Target, support, or form a community for a regular audience. Make reels about content that lets the audience mention or share with their friends. Using local hashtags are effective, along with giveaways,s boosting engagement. 

6. Integrate whatsApp

Popular Social Media platforms like Facebook and Instagram are owned by Meta, who also acquired WhatsApp. While running these social media ads or marketing your business, integrating WhatsApp and running campaigns lets you reach deeply and increase the number of audience. While running ads on Facebook or Instagram, provide a chat on WhatsApp option for quick enquires. Use the feature of WhatsApp Broadcast to showcase your product or service. 

7. Make use of seasonal and cultural timing

While promoting your business, engage people with fun activities and content on festival days. Like Vishu, Onam Christmas also involve seasonal marketing strategies for Calicut businesses like fairs. Season-based content links well with your niche.

8. User-generated content

Another great social media marketing strategy is to post user-generated content. This could be anything from your shared photos of your product or reviews of your service or engaging reels or content. Accompany this with shoutouts and discounts prioritising trust and a loyal community.

9. Live sessions and Q&As

Go live at regular intervals to showcase your authenticity and answer questions and answers about your business or anything your loyal audience asks. Remember to promote the live if possible, with countdown stickers or teasers. 

10. Showcase BTS incidents

Sharing behind the scenes to let your audience know how you approach or handle and manage might inspire your audience; therefore, sharing them might be an effective social media marketing strategy.

11. Local partnerships or collaborations

Cross-promotion or collaborating with influencers or someone from a similar niche could be a huge boost to the success of your calicut businesses. Collaborating with a strong opponent would also increase your chances or branding and visibility from the same target audience

In conclusion, these are the best Social media marketing strategies for businesses in Calicut. Whether big or small, these marketing strategies for social media are the most effective and followed by successful brands, highlighting their efficiency. Do research and find other strategies that are effective only for Calicut. Additionally, observing your competitors or pages from a similar niche would give you valuable insights on how to manage. 

Aviv Digital Academy is one of the leading Digital Marketing Course in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844

What is Wireframing?

Before diving into the tools, let’s polish your knowledge of wireframing. Wireframing is the simple process of creating website or mobile application outlines to determine its structure. It is a significant skill for UI or UX designers.

Why is wireframing Important or Necessary?

It is also important to understand why wireframing is important in UI/UX design, especially if you’re starting your journey in design. The process of wireframing lets UI/UX designers determine or create the structure or flow of a website or application. It is done early in the development process and helps identify issues early, saving time and effort. 

Free Wireframing Tools for UIUX Designers

Always be open to learning and use tools for efficient work and effective results. These tools are free, simple to use and enhance you as a designer. Additionally, ensure you explore more tools or pick the tools in the list below that satisfy your requirements and suit you the best.

Figma

Figma is the most popular and effective tool for UI UX design. In general, the Revolution of Figma in the UI/UX Industry is a testament to its quality, offering plenty of features such as prototyping and wireframing. Figma has a paid plan for businesses or organisations. Unless you are working under such institutions, you dont have to use it, as the starter plan offers literally every feature. Features of Figma include

• Real-time collaboration allows you or your team to work on one design effectively.
• In-app components let you drop in buttons, add inputs and grids.
• Figma also grants cloud access, letting you save all your projects with the autosave feature.

Penpot

Another free tool for UI/UX designers is Penpot, an open-source wireframing tool for UIUX design. It is a community-based tool like Figma but comparatively smaller and lacks features or components like a library or prototyping. A few features include:

• You can invite your whole team since there are no seat limits for this community-based tool.
• Comes with built-in vector-based shapes and a flow-chart feature.
• Plug-ins are driven by the community with added templates. 

Wireframe.CC

Wireframe.CC is a free wireframing tool for UIUX design and is an ultra-minimal app for instant sketches. Comparatively, it lacks features like a components library and prototyping. The features of Wirefram.cc are as follows:

• To use it, you have to click and draw, making it simple.
• Requires no extensive learning
• Free canvas assisting you in staying focused and not distracted with toolbars or anything
• Quickshare worklinks enabling quick feedback

Pencil project

Compared to others, Pencil project is a free wireframing tool app that supports or works well in Windows, Mac, Linux and great for wireframes and diagrams. The interface is kind of dated, and collaboration must be done manually. Yet, the free plan and its sufficient features make it an exception. A few but effective features of this free wireframing tool are:

• Plenty of built-in stencils for web, mobile and desktops.
• It also works offline, which is the highlight of using this tool from others.
• Facility to export to PDF, PNG and SVG

MockFlow

Mockflow is not likely a free tool to be added on the list but its free plan makes it a great option to consider. It is a web-based wireframe suite with UI packs, making your work easier. Its free plan is limited to just one active project and 100 objects, enough for small projects. Features include:

• Loaded with ready-made UI packs for Bootstrap, IOS and Android.
• Basic prototyping features with annotations.
• Style guide features with a simple sitemap

InVision Freehand

InVision Freehand is a simple online whiteboard that adds wireframing tools. Take this fact as InVision is not entirely or meant to be used as a wireframing tool but for sketching. It is also ineffective for detailed layouts. Yet, it is worth using given its features, which are:

• Ideal for early brainstorming and rough layouts
• Freehand sketching with shapes, sticky notes all in one place
• Offers integration features with InVisions prototyping in case you upgrade

Balsamiq

Balsamiq is a wireframing and mockup tool based on Adobe. Since it’s a tool by Adobe, it is a reliable and effective tool for wireframing. It comes with layouts, rough figures and elements like icons for basic mockups. Features by Balsamiq include;

• Low-fidelity designs assist in easy comprehension
• Share your work effectively with a simple link
• Make quick adjustments accompanied by an easy-to-use or design drag-and-drop feature

Picking the Right Tool

Knowing tools alone wouldn’t work as you need to figure out your requirements, what your projects need and what suits you the best. Although you have opted for free tools, ensure that if you have some money, to opt for fairly charged tools, services or software with the base price and not the highest plan for effective work. With what we listed in the article, let’s suggest the tools that might suit your needs:

• If you are constantly working on a project and wireframing is an essential step, choose Figma. You can also choose Figma for community-based projects or for polishing your projects.
• You can use both Figma and Penpot for piquant design or work frame changes and collaborations.
• For offline use Pencil project is the ideal option with a few drawbacks 
• For instant or quick sketches and designs, Wirframe.cc is the ideal option since it’s meant for this purpose
• Mockflow is ideal with its free plan for quick design kits and UI kits for wireframing and efficient work.

Finally, these are the best free wireframing tools for UI/UX designers in 2025. Each tool has its own purpose and serves certain demands or requirements. Be sure to find what requirements or goals your projects have. These tools are used commonly and are the best in the design industry with reliability and efficiency. They are also popular for highlighting their quality as well. Use these tools for a better project and enhance yourself as a UI UX designer.

Aviv Digital Academy is one of the leading UI UX Design courses in Calicut. We offer a comprehensive curriculum designed to equip you with the skills and knowledge necessary to thrive in the design industry. Our programs provide a comprehensive Guide to become a UI/UX Designer, For more details, contact us at: +91 8156998844

What are Hard Skills?

If you are unaware, you must understand how to differentiate between hard and soft skills. Hard skills are those technical skills that require you to have knowledge or expertise on technical factors or require additional effort from your regular qualities. To understand this by an example, take SEO as a hard skill which is taught, learned or mastered on the basis of a requirement, profession or choice.

What are Soft Skills?

Soft skills are natural qualities that tend to grow over time. It can also turn out to be a life skill in certain situations. For example, communication is a skill that is achieved over time and also some people already posses. With this skill, the individual can be successful in business negotiations.

10 Hard Skills for Digital Marketers in Kochi

As you understand the importance of hard skills, let’s dive into exploring 10 of the most relevant or the best hard skills for digital marketers in Kochi.

SEO (Search Engine Optimization)

SEO is amongst the core skills for Digital marketers as it enables higher ranking of websites. This increases the visibility and traffic necessary for brands, organisations and individuals. 

• Who can develop: Content writers and website owners can learn and develop. If choosing the right institution like Aviv Digital Academy, even beginners can master the skill of SEO.

PPC (Pay-Per-Click) Advertising and Google Ads

Pay-per-click lets businesses grow their visibility via paid ads. It grants immediate results, hence why they are in huge demand. Like SEO, PPC is a core skill for Digital marketers. 

• Who can learn/develop: Anyone who can master SEO can also master PPC. Choosing the best digital marketing course in Kochi would also help to build these skills from scratch. 

Copywriting and Content Marketing

Content matters these days, and Digital marketers in Kochi or anywhere are expected to come up with content and market them. Quality content, especially in social media, drives huge engagement and trust towards the brand. Therefore, Content marketing and copywriting a crucial skills to possess.

• Who can develop: Beginners, social media managers and business owners can seamlessly learn and grow this skill.

Social Media Marketing

In today’s growing era of technology and Digital growth, social media is a huge medium. Not having any skill or expertise in social media is regarded as a flaw in today’s IT and digital industry or profession. Learning SMM lets you strategically increase engagement or sales via platforms like Facebook, Instagram, and LinkedIn.

• Who can develop: Beginners, Social media account owners with 1.5K at the least (although it’s not necessary), and business owners can nurture these skills.

Data Analytics and Google Analytics

Data are the pillars of the future, especially for businesses. Analysis or Analytics assists in finding trends, patterns to predict and take rational decisions. This sole reason has increased its demand and being skilled as Data Analytics or Google analytics analyst. Other form of analytics allows you to track and measure sufficient data. 

• Who can develop: Any Digital marketer or Business analyst can develop; you can also learn via Google Analytics Academy.

Email Marketing and Customer Relationship Management

Since its establishment, E-mail has been a quick and reliable form of communication among businesses and professionals. It has then made its way as a marketing tool. Email marketing has the best ROI, and businesses prefer these skills in an individual. Email marketing paired with CRM (customer relationship management), which manages customers, tracks data and behaviour for effective email marketing campaigns, is an essential skill.

• Who can develop: In addition to salespersons, start-ups and freelancers Anyone can develop these skills, especially the ones who take courses like Hubspot e-mail marketing.

Affiliate Marketing

Promoting a product or service to boost sales or engagement is called Affiliate marketing. Affiliate marketing is a skill that can be developed by anyone. Having soft skills like communication and negotiation can help you become an advanced affiliate marketer. You can also be a social media influencer and do affiliate marketing, which is easier when you are an influencer.

• Who can develop: Bloggers, Youtubers, and Instagram influencers most likely have these skills or can develop them. 

Video Editing and Marketing

In this digital world, people are mostly into video content. This applies even to advertising. Having the ability to entertain an audience is a skill for years ahead from now on. Video marketing, along with the skill to edit videos, is in huge demand. 

• Who can develop: Content creators, entrepreneurs, and YouTubers can easily develop these skills. If put the effort beginners can also find it easy to master it.

AI in Digital Marketing

AI can be used not just in digital marketing; AI can be used almost everywhere in the tech industry or growing businesses. AI has transformed the world since the 2020s and is forecasted to grow even more. As a preparation, ensure you learn and master these skills.

• Who can master: AI is only growing at the moment but rapidly; therefore, learning it could be very easy, and once digital marketers in kochi learn it, they can follow through, given its growth. 

Basic Web Development

For all the obvious reasons, especially the ones mentioned above, understand the fact that people are now online more than ever. These are followed by businesses that are increasing their online presence. They are in need of websites, and learning web development could be a plus. You dont need to learn coding professionally as you can use no-code software or WordPress and similar tools to achieve this goal.

• Who can develop: These skills are only subjective, and those mentioned have an advantage. All the skills mentioned can be mastered by anyone, even beginners. 

10 Essential Soft Skills for Digital Marketers in Kochi

Moving on to soft skills, we will explore soft skills that really influence your job or the hard skills. This is especially true as a digital marketer in Kochi. Without wasting much time, let’s look at each in brief.

Creativity 

First and foremost, being creative takes you a long way; it’s among the most demanded soft skills in the job market. Creating engaging content and thinking of ways nobody thought of to spread positivity and entertainment is necessary today in the world of Marketing. If you are a person who makes jokes out of nowhere, you should probably consider this opportunity.

• How to develop: read books, try creating content watch entertaining movies.

Critical thinking and Problem Solving

Digital marketing requires an instant thought process and the ability to solve problems rationally. With critical thinking and problem-solving skills, Digital marketers must analyze and adjust strategies to solve essential problems.

Communication Skills

Being able to talk or persuade people is a high-quality ability despite it being labelled as a soft skill. To convey your ideas as a Digital marketer, you must possess effective communication skills. You would be required to write, speak publicly, and by doing these, you improve over time.

Open to learning and adaptivity

Everything changes, and we live in a rapidly growing world; therefore, staying updated, learning new things and staying updated is crucial. Not every Digital marketer is hired just for today; they are also hired for tomorrow. Therefore, developing these soft skills and being open to learning or growing is the most important part. 

Networking

Having connections of all kinds could save you in any situation. Connecting with the right people (could be anyone) with the right skills, expertise or specialisations, you are making room for you to grow, learn and network

Customer-centric Thinking

The focus of Digital marketing and Digital marketers is to focus on the wants of the customers. Understanding or perceiving things from their point of view is important for better marketing and positive output. Customer-centric thinking is a necessity for every business.

Time Management

Being a Digital Marketer puts you in situations where you have to meet deadlines, handle multiple tasks. Managing your time and making the most out of the time you have left is like a superpower. Learn to manage it since time is the most substantial factor of an individual’s personal and professional life. 

Negotiation Skills

If you understand the purpose of Digital marketing, you will understand how important negotiation is. It is a skill for the future, and the ability to sell a product is crucial for businesses. This is among the essential skills for Digital marketers in Kochi.

Teamwork and leadership

The ability to manage a team or lead it is underrated. Aside from having skills doing your profession, taking extra responsibility by motivating, leading and appreciating a team is the skills looked by every recruiters and marketing team. Leaders have changed the world, and developing such skills enhances you as a Digital marketer in Kochi. You are also expected to handle multiple tasks and teams.

Emotional Intelligence and Empathy

While chasing your goals and dreams, being considerate is what makes all of us humans. Understanding customers, especially their emotions, helps you craft better campaigns.

Conclusion

As we come to an end of this article, you are now aware of the 10 essential hard skills and soft skills for Digital marketers in kochi. These skills make you a better Digital marketer and enhance your quality as a professional. There are also a few other skills which you can explore and grow; make sure to research those as well. Additionally, learn and nurture the skills you already have and promote them as a part of your personality. 

Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, contact us at +91 8156998844

As products have gained the influence of branding, that impact could also work for a digital marketer in Kochi. To help you get an insight into this concept, we are here with this article to lessen your struggles to achieve goals in your career. 

What is Personal Branding?

Before you start personal branding, make sure you have already completed a digital marketing course in Kochi, and then be sure to leverage the branding for your experience earned. 

So what exactly is personal branding? Personal branding can be learnt in a hierarchy.  In one sense, personal branding is the method of establishing your experience and manners working within the landscape. 

Next, personal branding means efforts, which help you to position yourself in the marketing industry. These efforts are not mere but a marketing of what you do apart from just marketing, which includes sharing and attracting people into understanding and learning with you as a thought leader. 

Personal branding is an outcome of the communications you may have built till now, and your say has a righteous path and is unique among other professional people. Be it in your local ethos or a different city, personal branding can help you lift from your career struggles as well as place your thoughts where it has to be. 

Why is Personal Branding Essential for Digital Marketers?

Digital marketing is a vast area of opportunities, and one among them is personal branding. You could be minding your business, but what if there are people who could be supporting your thoughts? No matter how you express yourself, every pathway is simply your chance to build a personal brand. 

What are the possible outcomes of personal branding? This depends on how you leverage a good intuition and crossway of digital marketing thoughts, practices and future! 

1. Fostering Trust

Trust is crucial, and building it means it is more than spitting facts but making people realise the benefits, opportunities and challenges of working as a digital marketer. 

Only then can people understand the word-of-mouth strategy and find useful tips from you for a situation that has never been encountered before. 

Thus, they can understand you’re reliable and that working with you could be more than exciting news and experiences and mere networking needs. 

2. Increased Networks & Partnerships

If you start inching closer to personal branding now, after years and years of this, you could meet or connect with people from different professions. 

Coming across your niche, they are more likely to either learn and encourage your work or work with them. 

One day, if you have a content strategist or senior positioned digital marketers, partnering with them could be an opportunity to scale up your career. 

Some events or sessions are a way for you to meet such people or connect with them through LinkedIn. 

3. Potential for High Earnings

Branding your career identity is a wide topic, and there are core tips to make it real, but efforts shouldn’t be lost. 

As your thoughts and opinions are more consistent with the scope of digital marketing now or tomorrow, personal branding enables you to upgrade your career goals and aspirations. 

You may set your courses for the people who need them, coach them or even work as a consultant after your prime working days. 

But to build all of this smoothly, you should start brainstorming now and channel your efforts where they may be needed. 

4. Entrepreneurial Venture

You wouldn’t be ready to get set for an entrepreneurial venture now, but it is also an option for your future! 

Personal branding assures you long-term career growth and explore a venture of your own with a group of other professionals helping businesses gain leads. 

How to Build Personal Branding?

Here are the tips to build a personal brand if you are figuring out how to extract the best strategies out of your expertise and create a personal brand. As digital marketing is gaining popularity and attention, along with its need in a city like Kochi, personal branding has higher possibilities to work out for someone like you. 

1. Find out your Unique Value Proposition

You know right that when branding is done, the particulars are leaned to the core of a niche so that a brand’s positioning can be done. In terms of personal branding, we simply call it a unique value proposition. 

By finding which niche in digital marketing you are interested in, you can grab the opportunity to leverage and discuss the latest trends. Because as soon as one trend comes into being, digital marketers can strategise it and implement it in whatever the niche they are experienced also. 

For instance, if you are a 2-3 years experienced social media marketer specialised in roles like executive, managerial, or entry-level roles, there is no barrier to start SMM services and pinpoint it towards branding.  

2. Build a Strong Online Presence 

While building an online presence, the majority of digital marketers forget to choose the right platform where they have to position themselves. As you establish the very niche of, consider the target audience also, and create an account to step onto the next wave! 

You should start thinking about the essence and use of starting such an activity across platforms, including website or social media platforms. If you are much into getting hired and connecting with professional people, then it could be LinkedIn that can work for you. 

You should also understand that these platforms are creative in a way; you have to keep your account optimised and engaging with daily short or lengthy content-be it visual or textual. It shall be done regularly so that you don’t get missed out of attention and credibility on which you’re progressing. 

3. Create high-quality content 

High-quality content means the kind of content that can attract and is attributable to the level of knowledge you possess in the past, present and also future. 

Content like blog posts, videos, infographics, webinars, and podcasts are all up to you, as whatever idea that pops up working in a field can be turned into content creation, which is like a pillar to your expertise. 

If you’re into SEO, be known with the blogging, because they are rich box of knowledge and writing one, is all about how you have arranged your content in lines of your thoughts and experiences. The same ideas go for other types of content and platforms on which they are shared. 

4. Showcasing your works 

Starting from where you have enrolled any digital marketing course, certifications, to the set of projects or works you’ve invested on, you should include all of them wherever you’re active. 

These works are the sole reason that can add value to your experience. Add any case studies you’ve done till now, and also collect testimonials that can be an authentic source of working experience. 

5. Leveraging Networking 

You shouldn’t be limiting yourself to activities like creating content and leaving the moment itself. Take your little much of time to connect with people who may mean something more than their popularity among professionals. 

Networking means to build connections irrespective of any barriers, and it can turn out to be very special as you both have a very much of a say and opinions that might not be the same for other digital marketers. 

In Kochi, there are interactive events that have created a space for digital marketers to meet each other and speak out of the mere reason that they are marketers. So, if you’re considering building something big for the long-term, attend as many events or connect through LinkedIn. 

6. Keeping Consistency 

Digital marketing is a field that has a future, and as we have discussed above, the last point you should understand is that you never leave once tried. Be consistent and make an effort for an achievement in the long-term rather than the short-term. 

You should adapt well to all the above points, which are to be reflected in your digital marketing activities. The logo, messaging, and so on should stay consistent and never go out of the circle. 

Personal Branding Trends You Shouldn’t Ignore!

• Storytelling is a common root, which is the main reason personal branding works out, fostering trust and activities that follow. 
• AI-powered personalization is another strategy that is found to be useful while creating content or email campaigns, resonating with the target audience. 
• Less Generalization enables you to focus on a niche and not by generalising it. By doing that, personal branding can position you in a particular service and region. 
• Video Content is a popular content format that can cover any content within which one can present what your ideas reflect. 

Conclusion

We have discussed in detail about creating and building personal branding in this article. You can find interesting facts about personal branding, its essentiality for the digital marketers, tips for building one for yourself and trends that are head over heels for personal branding strategists.  

Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844

For the businesses in Calicut, automation can work in a good state, yet the majority of the big businesses or startups may miss it only when they learn that their results are pending and work-out-of-hand is necessary. In this article, you will find information about the automation tools and their overall impact on Calicut businesses. 

Why Businesses Need Digital Marketing Automation?

Automation in digital marketing is pretty much affordable and also effective in use. If you’re so into marketing, automation tools that simplify these tasks are worth to be invested. It’s because as industries widen and niches grow more than just a business idea, tasks can become complicated in the future. Exactly why do businesses, especially in Calicut, need this type of automation? We will answer that. 

Increased Local Competition

Competitiveness is a common feature among the businesses in Calicut. Every small to large business wants to stay ahead of their competitors, and they have no reason to stay behind. They have to make efforts to attract customer attention as well as create reasonable marketing strategies to deliver better results. Automation tools can help them enhance their digital marketing tactics and ensure building a brand identity in the long run. 

eCommerce & Online Businesses

Digital transactions and online shopping have been growing over the last few years. As businesses in Calicut, have either have their own eCommerce stores or sell through common online shopping platforms like Amazon, Flipkart, Instagram, Meesho and so on. As niches such as fashion, groceries, electric devices, fitness products and home decor are in high demand, it’s not good to ignore such an opportunity to enable automations for the intended tasks. 

Efficiency in Time & Cost

Small and Medium Enterprises(SMEs) may have a tight budget to keep their expenses on an automation tool. Hiring a large marketing team is also at the same time can be very expensive compared to automation tools. To either send a number of emails, provide chatbot support, or get an accurate set of analytics for your marketing, all become special by using automation tools. Thereby, you can save time, reduce your marketing costs, and generate results within the time allotted. 

Automation Tools in Digital Marketing 

In this section, let’s learn about the popular automation tools that are used mostly in different digital marketing methods. Take a look at them!

Social Media Management

Social media marketing is nowadays, a more sales-driven method for businesses, and one good account is enough for the audience to reach out to them. Automation in social media means assistance in scheduling, creating content, tracking and analysis of any social media task. Two popular social media management tools are better to be used for automation:- Buffer & Hootsuite. 

Email Marketing 

Email marketing also needs automation at times, because marketers get exhausted from sending good-hearted emails to their dear customers and engaging them particularly within a time period. The end result of email marketing is also customer retention, for which the number of leads can be understood and any improvements if needed. To give a boost to all these activities, automation tools are quite effective, which are:- Mailchimp & GetResponse. 

MailChimp is a very popular email marketing tool. For almost every email marketing task, ranging from understanding customer journeys, segmentation of user behaviours, personalised targeting and automation of emails, to achieving certain goals and recovering what they’ve lost previously. 

GetResponse is another email marketing tool. Without any effort, one can undertake automation easily with GetResponse. Be it customer segmentation, personalised campaigns, and setting them right at the right minute can be prepared in advance so that leads can be brought to life. Other features that constitute automation in GetResponse include autoresponders, workflow automation, conversion funnel, webinar and landing page builder can help you optimise for better sales and customer engagement. 

Lead Generation & CRM

There are tools available that allow automation for lead generation and customer relationship management. From generating the leads to maintaining the relationship with customers, automation makes processes and tasks simpler. Some of such tools include HubSpot and Zoho CRM. 

With chatbots and AI-powered solutions, these tools are popular in use. It’s because if websites have these kinds of automated features, even the visitors and customers can enquire about the details of any particular product or search queries within the website or application. 

It also automates businesses to reach out to customers with their credentials like numbers and emails. It’s just one step to conquering the leads. These features ensure good communication across several platforms, which can utilised for scoring the leads, email automation, customer insights and predictive analytics. 

Content Marketing & SEO Automation

There are several content marketing tools that cater to creating valuable and resonating content for their dear audience. If content marketing is useful in SEO, so as the automation assists them in finding a good result. Popular tools include Semrush and Ahrefs which can help you find relevant keywords and research a topic that can be converted into a certain content that can motivate the people to engage within the website atmosphere. 

Paid Advertising

Paid advertising is an extension of traditional advertising. As mediums of marketing such as radio, television, etc, have rapidly lost their significance over the last few years, online advertising has been given a chance. By using tools like Google Ads & Facebook Ads, you can bid your strategies and continue exploring the prospects in the processes. With the help of automation, you can oversee future trends and analyse the performance of the campaigns. 

Conclusion

We have discussed briefly the automation tools that can be used for the businesses in Calicut. You can learn why automation seems necessary for the tasks the businesses would like to take a serious path upon and then explore the tools that can ease each digital marketing task in their way. 

Aviv Digital Academy is one of the leading Digital Marketing Course in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844

What is a Diploma?

Before exploring programs let’s understand what a Diploma is for those who dont know and other common queries. A Diploma is a document or certificate that indicates your course completion from a college or university. It helps you get skills and hands-on experience that get you a job.

Is a Diploma the same as a degree?

There is a clear difference between both Diploma and a degree. They differ in their level of education. A Diploma, (not all but most of them) tends to be short-term compared to a degree and a degree tends to be a higher level of education. 

Are there different types of Diplomas?

Yes, there are majorly three major types of Diploma, Graduate, Postgraduate and Technical Diploma you can pick any based on your preference. There are also common degrees that could be picked by anyone!

Diploma Courses After 12th Commerce 

Let’s explore the best diploma courses after 12th commerce. These courses are in good demand and offer good pay. It is also a job-oriented course and could be chosen by those who want to turn into professionals and make the best out of their time.

Diploma in Financial Accounting (Tally+GST)

Financing is among the most crucial factors in today’s era understanding it takes you a long way ahead. Due to this reason pursuing a diploma course after 12th commerce in Financial Accounting puts you in demand and a high-profile job. The job details are as follows:

• Job opportunities: Accountant, GST Consultant, and Accounts Executive are the popular job options.
• Expected Salary: For beginners, you can expect an annual salary of 2.16 – 4.2 LPA

Diploma in E-Commerce

We live in a Digital era and without a doubt it’s rapidly growing as well. The rise of online marketing increasing the demand for online stores and e-commerce experts. If you are into marketing and catching up with the latest trends e-commerce might be for you. Taking a diploma in e-commerce lets you learn how to run online businesses, and understand logistics, product listings ads and dropshipping.

• Job roles: E-commerce executive, Online store management and product listing Analyst are some good options.
• Expected Salary: 1.8 – 3.6 LPA

Diploma in Digital Marketing 

If you have an interest in E-commerce the same could be applied to the field of Digital Marketing as well. Digital marketing opens doors to new opportunities and could have plenty of sub-jobs or fields you can work on. Literally every product or service today is promoted online or by other digital means. Understanding or learning marketing is a skill for the future. You can learn the best Digital marketing course in Calicut and develop key skills in your life and the Digital or online industry. It is a highly demanded skill in literally every business sector. 

• Digital Marketing Job roles: Digital marketing executive, SEO specialist, Social media manager, Content marketer
• Expected Salary: 1.8 – 4.8 LPA just for beginners only and it’s forecasted to increase

Diploma in banking and finance

The banking sector is like the pillars of a successful society, business or economy. Like financing, having an interest in Banking and banking-specific finance is a skill for the future. You will learn about retail banking financial systems and investment planning securing you, your bank and society. A diploma in banking and finance is a professional course that grants you a good career and decent pay. You can confidently opt for this course for a good career and if you are interested in managing finance or are good with it. 

• Job roles: Bank executive, loan officer, customer relationship manager
• Expected salary: 2.16 – 4.2 LPA is a sure-shot paycheck for beginners.

Business management

Business is the future of a growing and thriving society and therefore having a diploma course after 12th commerce in business management might feel comfortable as a commerce graduate. Here you will learn human resource management, marketing sales, and managing business operations. If you aspire to be an entrepreneur, it’s advisable that you choose this program.

• Job opportunities: Business assistant, marketing executive, and office admin are some popular choices.
• Standard salary: You can expect a salary from 1.8 to 3.6 LPA

Stock-Market and Trading

Learn technical analysis, market strategies and investment tools in the stock market to reach the peak of financial stability. Learning the stock market lets you advise financial decisions on investments or do it yourself for a successful career. Numerous successful personalities have found their success via the stock market and that’s exactly the reason you must opt for it if you want to pursue the business or financial world. 

• Job roles: Equity Dealer, Trading Analyst, Self-trade or investor
• Salary expectations: Unless you are working under a company or organisation you are not limited to any specific salary. It could be high or low but having proper strategy and discipline would grant you success.

Diploma in Business Analytics

Business Analytics deals with using data, statistics and tools to predict, find trends and make efficient business decisions. Since it is an important aspect of business, business analysts are forecasted to be in high demand. Being a business analyst lets you increase profits, and processes, and understand customers. It also offers competitive pay.

• Job roles: Business Analyst, Data Analyst, Marketing Analyst, product and financial analyst are among the popular high-paying job roles after you complete your Diploma in Business Analytics.
• Expected Salary: As a business analyst you can earn up to 6-10 LPA if you are a skilled beginner or experienced in the field. It tends to increase as well.

In summary, choosing a short-term course or diploma course after 12th commerce might be overwhelming or confusing. If you are in this situation and want a good diploma course that aligns with your interests, offers high pay and is in demand follow through with the best courses we mentioned above. Make sure to do your own research and if choosing any course from the list learn from the best institutes and have a fulfilling career.

Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844

This is where you need to leverage affiliate marketing with a set of right tools if possible. In this article, we will be discussing this aspect which also could help digital marketers in Kochi to leverage affiliate marketing and establish their marketing skills.

What is Affiliate Marketing?

Affiliate marketing is a marketing niche where businesses and affiliates connect to create effective marketing campaigns. The majority of the brands provide a link to their affiliate program on their website through which affiliates can enrol. Affiliates therefore have to create necessary content so that it can be channeled across relevant platforms. 

The success of such campaigns depends on metrics like per click, per-sale, per-lead, per-action and per-install, which also decides on the commission that’s earned by an affiliate. In short, as meaningful sales become a centre of marketing, affiliate marketing can thrive and extract the best out of marketing campaigns.

Why is Affiliate Marketing Essential for Businesses?

Leveraging affiliate marketing is all about how it turns out for the business’s success. Without any common set of business goals and affiliates turning its brand trustable, expecting sales would be not much worth it. Here, we will discuss the role of affiliate marketing in business growth. 

As a performance-based marketing strategy, affiliate marketing works fine for the following reasons:-

Expanded Reach

If affiliates are fond of tapping into your audience, they can bring in a new set of customers apart from what you have already. 

Boost for SEO

If affiliates are bloggers or other SEO analysts, it can also help in engaging in the product pages as well as boosting its search engine rankings. 

Cost-effective

The risk is comparatively lower than in other niches. How much sales you get, that much you need to pay. This can meet your budget by the way. 

Trust & Credibility

As affiliates can create mind-blasting content for businesses, they can help in building trust for the brands. 

Maximum Revenue 

Once you get signed yourself with an affiliate, keeping the marketing campaigns in a minimal stature can yield revenue benefits for the parties involved. 

How to Start Affiliate Marketing from the Scratch?

There are simple steps you can take to scratch the affiliate marketing programs. You know right? That affiliates can themselves be paid advertisers, content creators like bloggers, influencers on YouTube or Instagram, and so on. Basically, from where should you start this? There are certain points you should be aware of before starting an affiliate marketing campaign, as we list as follows:-

• Find a niche for making effective campaigns that solve the consumer’s pain points as well as haven’t been well-touched by other affiliate marketers. 
• To make the specific niche reach your target audience, you should also choose the right platform to engage with, such as Instagram, Amazon, Flipkart etc. 
• Next, you have to find an affiliate program that is suitable for your needs. With good brands with good niches, affiliates should select them also on the commission rates for earnings-per-click. 
• Create content that never goes out of interest and build your audience by making them subscribe to your newsletters. 

Affiliate Marketing Tools You Should Know!

For every step you take for affiliate marketing, you have to learn and use tools that can help you ease and organise it and understand the functionalities of these tools. The potential of these tools is not often realised especially when it’s an affiliate marketing tool, but you will know it here!

1. CJ Affiliate

CJ Affiliate, previously known as Commission Junction, has been the trusted marketplace for affiliates. It is suitable for high-paying affiliate programs from premium brands, and it comes with advanced features as well. 

Thus, it can help affiliate marketers track and monitor real-time analytics in terms of clicks, conversions and commissions they earn. 

Followingly, this tool also has integrated with eCommerce systems and automated commission payouts and, you can optimise your campaigns as much as possible. It also has measures that protect from fraud and make the activities smoother. 

With more of AI-driven recommendations, brands can connect with affiliates that can provide valuable results. 

2. Voluum

To be noted, Voluum is not a mere tool that works just as usual as other tools. It’s built straight out of the considerations of affiliate marketing, that is, the needs and realities that support affiliate marketing. 

As an affiliate marketer, you can also unlock the networking features which are expected to be excellent at tracking, analyzing and optimising real-time affiliate marketing campaigns. 

It also has a tool that can let you analyse market trends which can help you create effective strategies for affiliate marketing. It also points out low-quality traffic by identifying the bot activities. 

As an easy-navigable tool, Voluum is a convenient dashboard for its activities, as well as, works out well with advertising platforms like Google Ads and Facebook Ads, which enables you to create and circulate different ads in different formats.

3. Google Analytics 

Tracking is the core function that Google Analytics(GA4) serve. It’s our same old friend who is now capable of tracking the greater insights affiliates need.

Just as we have always boasted of, Google Analytics can help you monitor certain metrics that can turn out to be useful for results like traffic, page session and engagement, conversions etc. By getting an idea of these results, you can decide on the rest of the activities that can also provide room for improvement. 

Some of the key functions that make Google Analytics more luring can be as follows:-

• Track the source of traffic, either organic, social media or websites. 
• Track the user interactions and optimise for better content and design. 
• Tracks the affiliate links and completed purchases, helping to monitor ROI. 

4. Ahrefs

Ahrefs is a popular SEO tool, right? What does it have to do with affiliate marketing then? Ahrefs is a tool that doesn’t limit itself to creating SEO strategies carefully but also makes affiliate marketing more opportunistic. 

Especially, there are three tools that can amaze you. One is Keyword Explorer, which can help you find profitable keywords. By profitable, we mean that you can choose keywords for your niche and consider them to be long-tailed and compete with other affiliate sites. 

Content Explorer is another one you can avail of in Ahrefs which can help you find competitor sites, and analyse their content to check on the gaps your content has made on till now. Then, you can actually decide on the top content of your affiliate niche. 

You can also check into the opportunities that the competitors’ backlinks can provide you. Thus, collaborations can be welcomed with how they yield such opportunities. 

5. Flippa

Flippa is a platform where you can buy and sell websites, especially affiliate websites. If you’re not very invested in the possibilities of affiliate marketing, you can take the risk of buying an SEO-friendly website, which can help you grow your business without making endless efforts from scratch. 

Such websites have a good amount of traffic and rankings and that’s why Flippa does that slowly you can have the expected earnings if you follow a proper guide to affiliate marketing before venturing out. 

6. Tapfiliate

Affiliate partnerships are essential to boost your marketing and sales. Even there is a tool called “Tapfiliate”, which helps you to manage and track affiliate conversions. As analytics are very significant in affiliate marketing campaigns, the features of this platform are centred on its analytical aspect.

This tool also offers commission models which can help you decide on the commission amount and other commission-related requirements.  This tool also has integrations with platforms for eCommerce, CRMs, payment gateways and the list goes on. 

7. GetResponse 

GetResponse is primarily an email marketing tool and can be of use for affiliates connecting through email. After you have targeted the customers visiting your affiliate site, and the leads you have generated till now, email can serve to be the best medium to connect to your customers. 

With an extra effort to inform their audience of the sales, you have the option to enable tools for monetization, as well as get an upgrade for segmentation and automation of the audience and tasks. 

There is every way possible to utilise GetResponse and personalise each set of affiliate marketing campaigns you want to take upon, by:-

• Sending personalised messages to engage the audience. 
• Promote what’s special about your website, such as paid newsletters with proper CTAs, webinars or so on depending on the niche. 

Conclusion

We have reached an end to the discussion of the affiliate marketing tools. So let’s take a leap back to what we have explored in this article. We have explained about affiliate marketing and its scope for businesses in Kochi. We have also mentioned points you can follow when starting affiliate marketing, which is extended with our main topic on the tools. 

Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844

1. User-Centered Design

First and foremost you have to prioritise user-centered design. It is regarded as the foundation of UX and a must-follow UX Design principle. By understanding the requirements and goals of the users you must be able to craft designs based on factors like:

• Researching the users and their behaviour via methods like interviews, forms or surveys and usability tests.
• Be empathetic while designing. Understanding what the user needs or designing by putting yourselves in their shoes to understand their point of view or their convenience.

2. Simplicity in Design

The best way to increase a seamless user experience is to make the navigation of the application or website by implementing a simple or minimal design. Minimal or simple design is an important UI design principle to follow certain formats overwhelm the users which must be avoided

• Maintain a proper adaptable layout which is simple and minimal
• Utilise straightforward navigation making it easy for navigation.
• Use fewer elements with more info and impact instead of adding too many elements. 

3. Consistency

Instead of opting for major changes prefer minimal design changes making it easier for users to adapt quickly to updates. The goal is that users understand the patterns across the interface. 

• Well-placed uniform design and formatting such as colours, fonts buttons and spacing
• Follow popular design standards like the material design trends for Andriod and PC as well as Human interface guidelines for IOS.
• Utilise buttons and other elements wherever necessary in the design

4. Inclusive and Accessible 

The success of a design depends on how much it is inclusive to the audience. Therefore this UX design principle is a crucial step while designing. For example, if a person with a disability can use the app with its features and navigation, it has a wider user base. Having an accessible design must not be avoided at any cost.

• Proper text formatting and contrast should be maintained for readability.
• Mention alt text for images 
• Utilise fonts that can be scaled or resized

5. Visual Hierarchy

People these days are quick they scan instead of reading. Therefore proper application of visual elements, placements and guided-like experience through design must be possible. This UI design principle makes it appealing to the audience. The users must be guided to the most significant action within a screen.

• Make use of size, colour contrast and other elements like spacing which is just an empty element but makes a huge impact to highlight important elements.
• Always ensure the primary actions or their buttons are prioritised and placed in significant positions.
• Follow the comprehension pattern of “F” or “Z” for the users to easily comprehend.

6. Responsiveness

Another UX design principle to follow for UI/UX designers is making the design responsive to the user so they can determine whether their actions are registered to follow these simple but effective steps.

• Use elements like animations, loaders or micro-interactions to indicate progress
• Provide messages such as success/failure for the users to do other actions.
• The design should be responsive making it adapt and work on all or numerous common screen sizes.

7. Prioritise Usability

Usability is another crucial factor in designing which is a must-follow UI or UX design principle by UI/UX designers. Give no time to the users to think and assist them in quick decisions with your design which is or must be easy to navigate.

• An intuitive navigation process must be followed like a back button taking the user to the page before and not anything else.
• Prefer not to add any unwanted steps in the user-flow
• Use simple Call-to-Action and labels if needed in designs

8. Mobile-Friendly Designs

The majority of users these days use smartphones and even browse on them despite them having access to PCs for their convenience. Due to this reason always prioritise mobile-friendly designs even if you are designing for a website. A UI design principle is also important for mobile devices.

• Start designing from small screens leading your design journey towards bigger screen sizes. 
• Ensure extra efforts are made to the buttons making them touch-friendly and following specific size guidelines (48px as the common target size)
• Simple navigation is meant to be applied to mobile devices are well.

9. Quick and Well-performing 

Regardless of the design, it is important to ensure it loads fast and performs well. As the priority goes to the users not frustrating them must be on your list as a designer.

• Optimise images and other assets, this aids in reducing loading times.
• Heavy interactions such as animations take harder to load therefore avoid them and use minimal options.
• Show content as it loads this creates a better User experience. This is called progressive loading

10. Proper testing

No designs are perfect at the first attempt and even if it is, their functionality, responsiveness and other factors must be checked. Check via multiple testing processes to ensure it is working well.

• Conduct A/B testing to determine which one seems, feels and performs better.
• Collect user feedback and suggestions to fix issues and improve based on the user’s point of view.
• Analyse the design with tools and measure necessary metrics such as usability metrics

In summary, to be an enhanced or skilled UI/UX designer, you must follow these UI design principles as well as UX design principles accompanied by using new trends, tools and the introduction of new technologies. As the demand for the digital design industry is mostly focused on UI/UX keeping up with the rapid changes is substantial. Learn the core design principles and values and try implementing them in your projects. Remember to also keep learning and explore new things for a fulfilling career.

Are you looking for a career in UI/UX Design, Aviv Digital Academy is one of the leading UI UX design course in Calicut. We offer a comprehensive curriculum designed to equip you with the skills and knowledge necessary to thrive in the design industry. Our programs provide a comprehensive Guide to become a UI/UX Designer, For more details, Contact us at: +91 8156998844

Off-page SEO in particular, does that part of SEO work out off the page. Working off the page could mean backlinking at the end of the door. These efforts are meant to yield results after a week or month, attributing value to the website’s authority. In this article, you can learn more about off-page SEO strategies for building backlinks. 

What is Off-page SEO?

Off-page SEO is about those SEO activities that are done out of the page. You may heard of link-building or backlinking on your digital marketing course, and off-page stands high over this activity. By maintaining valuable backlinks for a website, they are more likely to attain value in the long run in terms of traffic, visibility and rankings. 

Why is Off-Page Important in SEO for Local Business in Calicut?

Now if we explain the importance of off-page SEO, especially for local businesses in Calicut, there had been a certain goal of earning backlinks for a website. If we put it simply, it means that as off-page specialists find backlinks that can suit their website’s niche, they could add them to their website which is expected to reduce the bounce rate and bring in more traffic and rankings. The website also receives trust and authority in the long run. To extract the success out of such efforts, it is to be understood that only valuable strategies and links can be worth your time!

Common Terms for Off-page SEO

The common terms used in off-page SEO include:-

1. Backlinks:- Links that direct toward your website from another website.
2. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness):- The concept of Google is essential for evaluating the quality of the website content.
3. Link Equity:- The value of the link that is contributed from another site to yours.
4. Anchor Text:- Hyperlink( text) is used for linking one page to the other.
5. Dofollow & Nofollow Links:- Dofollow links pass the link equity to the linked website. Nofollow links don’t.
6. Domain Authority:- Ranges from value 1-100, predicting the website ranking in the SERPs.

How to Build Local Backlinks for Your Business in Calicut?

We have discussed briefly on building backlinks for a website plays a significant role in SEO. There are certain off-page strategies that are quite necessary to make your website trustworthy for its audience. In this section, we will help you figure out the strategies in detail and you can follow up with that. 

Connect with People

Reach out to link-building specialists to get valuable links from their websites. You can use platforms like email, LinkedIn, and Slack through which you connect to the people who also happen to need links. By checking your and their requirements, in traffic, DA, PA, Spam score, etc, both parties can exchange their links and contribute the value of the other websites to yours and vice versa.

Influencer outreach is also another way to attain backlinks. Apart from the mere purpose of promoting products, there is a set of content-oriented influencers who have really valuable content on their hands. By partnering with the influencers, you can get their audience for you and bring in more traffic leading to earning backlinks at the most along with building your website’s authority.

Guest Blogging

Guest blogging is a method of supporting both parties’ websites by writing guest blogs with a good topic. The idea behind this strategy is to let a website earn authority along with some backlinks. If we are open to guest blogging, we expect them to share their blogs with us and exchange links with us. In return, we will also share a blog and links with them. This provides a good opportunity for both websites to build authority and trust and it is expected that the content written should be factually correct and not plagiarized. 

Get Listed on Local Directories

Directories like Google My Business(GMB), Yellow Pages, Yelp etc, are also a source for earning backlinks. If the company or business details are listed on these platforms, people find it interesting to reach out to where you are. These platforms never stop keeping you amazed with the listings of local businesses as you get every tiny detail of the business, including its reviews, descriptions etc. If you’re one among them, you can use that page as a backlink for your site. 

Content Marketing 

Never forget to create content that could be shareable and appealable which also has the potential to earn backlinks eventually. The content formats like blog posts, social media posts, videos, infographics and so on have to be created on the idea that backlinks could be naturally added and blend perfectly with relevant keywords. In turn, it could be easy to proceed with link building. 

Social Media Marketing 

Social media platforms like Instagram, LinkedIn, or Twitter are spaces where bloggers, journalists and website owners are active.  To make their expertise more authentic, they might reach out to any relevant articles or content which they will attach to their articles. Adding such valuable content means the webpage or the site may not lose its authenticity, and helps the audience to continue reading the topic without having an interest in exiting the page. Thus, by adding natural backlinks and being an active member of any social media platform, the author covers in depth of the topic for its audience as well as establishes the trustworthiness and credibility of the website. 

Common Mistakes in Building Local Backlinks

There are also some common mistakes that are to be avoided while building backlinks for your site. In the process of making efforts, certain actions don’t go along with the concept of SEO. What they do is that their actions would often sudden traffic if possible but through inappropriate methods. Some of the mistakes that you should be aware and careful about can be listed as follows:-

• Buying the backlinks is illegal and if Google finds out, it will penalise the website for doing so, and the SEO efforts that were taken apart from it, could be in vain taking away the rankings, credibility, and other resources. 

• There are instances where backlinks are added from low-quality or irrelevant sites and content which is not likely to turn the tables for attaining goals as an off-page specialist.

• Use of the same anchor texts repeatedly on the same page is yet another mistake and it indicates that the article fails to make its anchor text naturally fit and worth being used as a backlink.

• Lastly, seeking backlinks from the same website can definitely look suspicious, and is suggested to backlinks from a variety of sources that you find to be relevant to your articles.

Conclusion

As we conclude our topic on building local backlinks, let’s go through what we have covered within your interests. We started our discussion with off-page SEO, what is, and its significance in SEO and listed some of the off-page SEO terms. Followingly, we have explained five off-page strategies for building backlinks. Finally, we have pointed out some common mistakes most SEO specialists may get into. 

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