What are Neurodesign?

Neurodesign, in simple terms, is the working of the brain for making better designs. This process is forming designs that are comfortable and captivating for the users. In UI/UX design, this is applied for a better design that improves the overall user experience. 

How do Neurodesign Principles in UI/UX Work?

A visually appealing design works with users in mysterious ways. Let’s see how Neurodesign principles in UI/UX design work effectively:

1. Quickly Grabs Attention

Research suggests that human brains tend to have a lower attention span, especially in today’s world of excess social media usage. Therefore, applying neurodesign principles in UI/UX design creates first impressions in Milliseconds. This is how attention is grabbed. As a beginner or expert designer, follow these steps:

• Simple, clear and bold headings
• Place and prioritise the important info at the top
• Limit the distractions by not adding too many elements 
• Use contrast and simple colours for eye comfort and guiding the eye.

2. Reduces Cognitive Load

Humans have the ability to perceive so much info at once if presented simply, but not when overwhelmed or stuffed. Make it minimal but include sufficient information. Steps followed by UI/UX designers include:

• Using fewer elements like menu items, fewer form fields, etc.
• Stuff information in a simple a digestible way.
• Use icons or other visuals instead of lengthy texts or other elements 

3. Evoke Memory With Familiar Patterns 

Resemblance is a strong feeling in the human brain and is therefore used as a highly effective Neurodesign principle in UI/UX Design. An incident like trends, a memory, or maybe a movie could be a great reference to evoke interest in the brain. 

• Microcopy and friendly language are ideal
• Use elements by animating or adjusting for positive feedback or success messages. This encourages the users 
• Trust is a crucial factor; therefore, build it with easy navigation and a clear design.

4. Maintain visual Hierarchy

Guide one’s brain by implementing proper visual hierarchy, as it is regarded as the eye of the brain. Conventional Visual hierarchy includes

• Highlighting by making items, elements, or information bigger emphasises key info.
• Using certain colours is likely to grab the users’ or audience’s attention.
• Utilising white space is a breathing room for the brain, and relaxing when it comes to overall design 

5. Reduce Anxiety

Another major use case of applying Neurodesign is the fact that it reduces anxiety or relaxes the users. To make this work, UI/UX designers make use of predictable but effective designs, making the brain work less to comprehend.

• Use concise CTA like “buy now”, “subscribe”
• To make the loading feel easy, add a loading or progress bar
• Avoid moving essential buttons when switching screens to avoid the user guessing, which causes microdiscomfort.

6. Instantly reward the brain with Microinteractions

Small visual or simple interaction feedback satisfies the brain’s reward system. Small tweaks like these are also an effective Neurodesign principle for UI/UX designers to make this work, piquant actions like:

• Slight animations while clicking, hovering or loading a button 
• Success checkmarks after completing a task 
• On mobile devices, a vibration or haptic feedback could also turn out to be effective. 

Why is Neurodesign Principle Useful in UI/UX Design?

Neurodesign principles application in UI/UX design complies with what works effectively for the brain, offering comfort and user experience. It understands how the brain thinks, feels and reacts. It completely avoids the idea of implementing what looks nice and seeing what works. Nowadays, Neurodesign principles in UI/UX design are turning out to be a trend. Expert UI/UX designers must learn this to stay relevant, and aspiring designers must enrol on the best UI/X designing courses to upgrade, stay updated and relevant and enhance their skills as a professional. 

When Should You Consider Neurodesign in UI/UX?

As you are aware of Neurodesign principles in UI/UX design and why it is useful, understanding when to use it is also crucial for a perfect execution and get the effective results it promises and make the best out of it. Here are some things to consider to understand when to use neurodesign in UI/UX design.:

• If you prioritise Conversion: Neurodesign in UI/UX design is effective, like for sign-ups, purchases or forms. This principle could be a huge advantage. 
• For attention-limited users: Some people prefer to do the deed or action, and that’s what only matters, but for some users, the visual appeal is a huge concern to take an action, and therefore, Neurodesign is essential if you have such an audience.
• Fostering emotional connection: Since the principles are wired with the brain, applying them to connect with the audience emotionally is essential if it matters to your business. In such cases, Neurodesign in UI/UX design is essential. 
• Lowering user frustration: At times when your user drops or tends to be confused, it might be due to cognitive overload. And therefore, the utilisation of Neurodesign is essential

The bottom line, Neurodesign design in 2025 in UI/UX is a trend that must be followed and learned by beginner to expert UI/UX designers. Since it concerns well with the brain and connects well, offering comfort and user satisfaction, implementing them also enhances user experience. Overall, these make the neurodesign principle a great add-on in a design, with the possibility to be also misused like manipulative design and so on. Therefore, understand everything and use it right to grow and enhance your brand or business. 

Aviv Digital Academy is one of the leading UI UX Design Course in Kochi. We offer a comprehensive curriculum designed to equip you with the skills and knowledge necessary to thrive in the design industry. Our programs provide a comprehensive Guide to become a UI/UX Designer, For more details, Contact us at: +91 8156998844

What is the Parallax Scrolling Effect?

Let’s start by understanding what Parallax scrolling is. Parallax scrolling effect is a web design technique in which elements in the background move at a different speed compared to the foreground while scrolling down the page. The effect creates a sense of motion and makes the websites or webpages feel dynamic and engaging. 

How does the Parallax Scrolling Effect Work

For nerds or curious folks, here’s how the Parallax Scrolling effect works:

• By relying on CSS and JavaScript, it influences the speed of the elements and their layers. 
• The background depth is diminished with images, textand other elements by adjusting the scroll rate.

Why do Webpages Implement the Parallax Scrolling effect?

This interactive effect is implemented for plenty of reasons, but some effective reasons are listed as follows.

• Make the brand or Business websites visually pleasing to the viewers.
• Turn usual or regular webpages to look and feel premium
• To make the user experience engaging for a longer time period
• It is also implemented to highlight a product, its features or tell your brand’s story. 
• Overall, it makes storytelling easy and enhances user experiences 

Benefits of Parallax Scrolling

Plenty of benefits and improvements in performance are known after using Parallax Scrolling on their website or specific webpages. These benefits contribute to key performance indicators and the success of a website. In simple terms, they are:

• Parallax scrolling engages visitors, as it sounds obvious, this matters because of the increased attention span of the users. Making them stay longer on the websites and reducing bounce rates.
• Better storytelling of the website interface adds meaning to the user experience and guides them through a journey.
• It invokes an aesthetic appeal, which is a major turn-on to users. They also make the site or page appear premium and modern.
• Another major advantage of the Parallax Scrolling effect is that it highlights key content or any info that the user must see 
• Implementing these could also help distinguish your site from your competitors and form a memorable experience. 

Disadvantages of Parallax Scrolling

Though Parallax scrolling offers advantages, it also comes with its own disadvantages such as slower loading, Mobile browsing issues and much more. Even if it’s not that much, understanding its drawbacks could put you in a position to better optimise or tackle these issues. Some drawbacks that could cause discomfort are as follows:

• Improper optimisation of parallax scrolling might cause slower loading, scrolling or even browsing speeds, affecting the user’s experience. This can also contribute to increased bounce rates. 
• It can also likely cause performance issues in mobile devices, which majorly affect user experience due to the fact that the majority of online users utilise mobile devices.
• For screen readers, in some instances parallax scrolling effect might make it challenging in terms of accessibility.
• Overall, these issues contribute to SEO and impact the ranking and making it uncrawlable for bots to present your content better. 

When to Use Parallax Scrolling?

Not always using this web design technique would grant effective results. You must know when to use parallax scrolling to make the best out of it. Some scenarios where you can use Parallax scrolling include:

• Parallax scrolling effect comes to best use for product landing pages, as it is a great way to present your products to the viewers
• For brands’ storytelling pages, as mentioned above and obvious can be enhanced through parallax scrolling effect.
• Another effective utilisation of the Parallax scrolling effect is for a personal or work Portfolio. It’s great to showcase your work or expertise with creativity. 
• You can also use it for event or campaign microsites.
• For high-end e-commerce stores, adding a parallax scrolling effect might enhance the customer experience, making it an ideal scenario in which to use the Parallax scrolling effect.

Tips for Implementing Parallax Scrolling 

In case you’re confused on how to implement the Parallax scrolling effect, follow these tips for best practices for the effect.

• Definitely ensure to keep it minimal and not overwhelm the user with piquant effects and smooth, simple movements. 
• Remember to optimise and make the effect and website for mobile friendliness and work effectively on multiple device screens.
• Optimise for performance by limiting unwanted elements, compressing the images, and limiting text to make it not bother the site speed.
• Present it in a storytelling way to take the user through a journey, for the scrolling effect feels meaningful
• Test the parallax effect on multiple browsers and in incognito mode. To ensure it works smoothly 
• Dont forget to not hide any elements or info behind the design or the scrolling effect.

Top Tools to Create a Parallax Scrolling Effect

Mentioned are a few tools you can use for your brand or business to implement or create a Parallax scrolling effect on your website or webpages. 

1. WebFlow is a tool that helps you create a Parallax scrolling effect without any code
2. WordPress plug-ins: WordPress are one of the most popular website development tools out there, with plug-ins available for wordpress, you can create the effects for your website made with wordpress. 
3. GSAP(GreenStock Animation platform) is an advanced JavaScript tool you can use to create animations. 
4. Scroolmajic is also a great option for scroll-based effects. It is a JavaScript library.

In summary, these are everything you need to know about the Parallax scrolling effect. Though it is not a necessity, adding effects might enhance your customers or clients’ user experience. It also has the capability to make the webpage visually appealing and feel premium while also adding an advantage over your competitors. Make sure you explore, research and try a few methods to see what works the best and make the best out of the parallax scrolling effect for an enhanced experience. 

Aviv Digital Academy is one of the leading UI UX Design Course in Kochi. We offer a comprehensive curriculum designed to equip you with the skills and knowledge necessary to thrive in the design industry. Our programs provide a comprehensive Guide to become a UI/UX Designer, For more details, Contact us at: +91 8156998844

What is a Podcast?

Let’s start by understanding what a podcast is, in simple terms, a Podcast is a digital audio or video file, nowadays conversational, that is a series of episodes for a specific audience or subscribers. The conversational genre or niche makes it engaging and emotionally connects with the audience well. Therefore, Podcast marketing is the use of audio or video podcasts.

What is Podcast Marketing?

As you know, what a podcast is lets us know about Podcast marketing. Podcast marketing is the use of audio or video podcasts to promote a brand, product or service. Types of Podcast marketing include sponsored podcast, where you sponsor a podcast for promotion,  advertise through other podcasts or become a featured guest on any popular podcasts or create your own podcast. 

Why does Podcast Marketing Matter?

The reason for implementing Podcast marketing for brands or businesses is the fact that it receives around 500+ million listeners globally, turning itself into a mainstream content platform. They tend to be long but detailed, connecting well with the audience. Podcasts tend to be interactive as well, making it an enjoyable and informative experience.

Types of Podcast

As mentioned, these are the three most popular types of podcasts, each of details:

• Self-Hosted Podcast: You can host your own podcast and discuss industry topics, share stories of your customers or interview them. Doing this lets you have a personal connection to the audience.
• Sponsored podcasts: This type of podcast involves paying for an ad or spots in a popular podcast tailored to your niche. Sponsored podcasts help by exposing your business to highly targeted or enthusiastic clients or audiences.
• Guests Podcasts: You appear as a guest in a popular podcast, speaking about your brand, business or resolving common queries and building strong customer foundations

How can Podcast Marketing Boost Your Business?

As you might be aware of what podcasts and Podcast Marketing are and why they matter, let’s also explore the benefits of implementing Podcast marketing for your business.

• Builds Authority and Fosters Deep Connections: A Podcast, compared to other forms of media or marketing strategies, is more effective and offers results. Since you are using real voice or video, if it’s a video podcast, it helps your brand claim authority, given your authenticity. 
• Hikes Organic reach: Podcasts are most listened to or found out via platforms like Apple Music, Spotify, Google, and especially YouTube. These are the most used platforms worldwide and increase organic reach by SEO, social shares and collaborations and much more. 
• Generates Quality leads: With consistent value episodes, you are likely to attract high-intent listeners for your business. You can offer them a free download, to get leads for your email lists or visit your website. 
• Capable of content Rotation: You can turn your podcast into a YouTube video, blog, or social media content like reels. Making podcasts and Podcast marketing a multipurpose content or strategy
• Low competition: A good podcast takes much more effort than making a YouTube video or social media content. Therefore, not everyone explores it, lowering the competition and making it an opportunity for farming high engagement. 

When Should You Consider Podcast Marketing?

Knowing when to implement one of the most effective marketing strategies is essential, as not doing so when needed or doing so when not needed might affect the growth and damage the strategy. Consider Podcast marketing when

• You have a product or service with a story that connects with your customers and audience
• If you want to build trust with your customers, you can implement Podcast marketing for your business
• You want to create a community to discuss your plan, understand what your audience needs, and a Podcast might be a stage to achieve this
• To expand your business and explore almost all marketing strategies to grow and reach a larger audience. 

Tips to Start Podcast Marketing 

You can’t just start a podcast marketing strategy right away until you make sure you follow these. Tips to get started with Podcast Marketing

• Know your niche and the needs of your audience for a great start. 
• Pick a Podcast format such as self-hosted, Solo, co-hosted or interview podcast.
• Publish content consistently on a regular timeframe, like weekly, monthly and so on
• This is an underrated tip, but invest in good audio quality and merchandise to maximise the audience experience.
• Make sure to promote across platforms to have a wider reach and visibility for your business.
• Make use of effective and strong CTA’s like or for Newsletter sign-ups and other offers

Conclusion

In summary, Podcast Marketing is among the most effective marketing strategies offering plenty of benefits for businesses, including visibility, brand authenticity, deep connection with the audience and much more. Knowing about it and implementing it wouldn’t do all the work unless you understand your needs and business. Implement a type of podcast suited to your needs and what suits your business. Stay relevant with updates to make the best out of the marketing strategy. A podcast marketing works well if you want to build trust in your brand, establish your identity and foster loyalty, Podcast marketing is the right option. 

Aviv Digital Academy is one of the leading Digital marketing course in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844

What is the Push Strategy in Marketing?

As the name suggests, push strategy involves pushing the product or service directly to the customers. This effectively comes into play when the brand awareness is low, it takes the product or service from the manufacturer or source to wholesale, then to retail, all the way to consumers. It leans towards a traditional style of marketing.

Common Push Strategies

• Hosting a trade show or expo
• Putting it on display for sale
• Offering discounts and commissions for retailers 
• Direct selling
• Implementing a spiking sales via SMS or email marketing 
• Paid Ads with strong Call-to-Action

What is the Pull Strategy in Marketing?

In the Pull strategy, businesses and brands establish branding while increasing visibility and awareness. Brands create demand for their products, and customers desire to claim them. As its name suggests, the Pull strategy attracts customers instead of pushing the product or services to scale up. It is relied on by popular brands such as Apple.

Popular Push Strategies 

• SEO and content marketing are done online
• Strong social media presence 
• Marketing or promoting via influencers
• On a higher level, implement PR for larger brands or businesses 
• Create a brand storytelling
• Word of mouth, like customer reviews or ratings

Differences Between Push and Pull Strategies 

By reading so far, you might have understood what the Push and pull marketing strategy is. Now let’s look at the key differences between them to know what works and what doesn’t in certain situations for your brand or business.

Why are Push and Pull Strategies Useful for Businesses and Brands?

Understanding the strategies is good, but understanding their benefits is better, and gives you an insight into what to expect or where to implement. Here are the benefits of both Pull and Push strategies: 

Push Marketing Strategy Benefits

• Product visibility: As mentioned, when it comes to push vs pull marketing strategy, the Push strategy increases or establishes product visibility and that too quickly.
• Inventory movement: Pushing directly ensures an efficient flow of product moving from inventory, like a Manufacturer to a wholesaler and to the retailer and so on.
• Instant results: Like quick visibility and establishment, push strategies also provide immediate results in sales, probably increasing it.
• Another benefit is the easy to quick launch of products and clearing the inventory with the increased sales. 

Pull Marketing Strategy Benefits

• Builds a strong customer base:  The branding and status build create loyalty among customers
• Enhances brand equity: Being a popular and established brand ensures fairness and impartiality, benefiting the brand or business
• Creates demand: The brand value creates demand for the product or service, making it a desirable choice among competitors and in the market
• Overall, pull marketing strategy is ideal for long-term growth and success as well as a sustainable way of maintaining a healthy brand or business.

What is the Ideal Marketing Strategy for Businesses?

Not always do push vs pull marketing strategies work for all brands or businesses. Other cases include Push marketing strategies that work but pull marketing strategies don’t, and vice versa as well; therefore, finding an ideal marketing strategy is essential for a successful marketing campaign.

• For new brands based on products, it’s ideal to push the products on a proper flow, especially for products that are needed on a daily basis. 
• For other products or services on a larger scale, attracting customers is ideal. Brands like the tech giants Apple and popular beverage company Coca-Cola utilise this strategy to hike sales without pushing the product
• Often, making use of both push strategy and pull strategy (hybrid strategy) is also effective for a brand or business that requires it. 

Example:  A skincare product is pushed to the customers in store or offline, and digitally, it pulls the customer mainly online via influencer marketing, strong social media presence and much more. 

In truth, you can implement both as a hybrid strategy based on your business requirements, and it is completely possible and sustainable.

How to Implement Push and Pull Strategy?

Understanding the push and pull marketing strategy could significantly grow your business. It assists in building brand awareness, optimises product visibility, increases sales and lets you claim an identity. Implementing these effective marketing strategies depends and you must follow steps like

• Understand what stage your business is in, if it’s beginning, push strategy is ideal, and if it is an already established business, go for the pull strategy
• Know your product type. Certain products are ideal for push marketing and a few others for pull marketing. 
• Analyse the behaviour of the target audience to know which strategy to utilise. 
• Be aware of the trends, Market competition and stay updated to use the strategy to its best.

Final thoughts

Push and pull marketing strategy is amongst the most effective marketing strategies for businesses. If used right and understood well, it aids in growing organic reach and brand building, as well as helping you establish or maintain your already established brand. You can either learn these techniques or implement them with the help of an expert marketer for your business. Push vs Pull marketing strategies aid both small, medium, to large-scale businesses. Do explore other techniques or marketing strategies to grow your business while making use of this marketing strategy for the best for your business.

Aviv Digital Academy is one of the leading Digital Marketing Course in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, contact us at: +91 8156998844

How to bid then? Take a stretch on your budget, boosting conversions, and placing your ads at the right time and right place. In this article, we’ll break down everything you need to know about Google Ads Bidding Strategies and choose the best one for your goals. 

What is Google Ad Bidding?

The process of setting on how much you’re willing to pay for a user to take a specific action is referred to as Google Ad Bidding. The actions could be clicks on your ad, views of your videos, or actions specific to conversions on your website. This is how Google Ads works. 

Every time, as someone searches on Google or visits a site in the Google Display Network, an auction takes place behind the scenes to decide how ads will be displayed and in what order. Bid thus becomes a key factor in this auction, with your quality and relevance of your ads. 

Types of Google Ads Bidding Strategies

There are generally three types of Google Ads bidding strategies- manual, automated and smart bidding. 

Manual bidding strategies refer to the manual adjustment of bids, which are done by yourself, with no amount of automation from the part of Google Ads at the keyword or ad group level. You only need to specify the maximum amount at you will pay for a click on your ad for a keyword. It essentially requires consistent efforts and attention so that campaigns are regarded as effective.

Automated bidding strategies have the backing of Google Ads for bidding on ads. These bids are optimised by Google Ads by using its machine learning so that it also meets the goals of your campaign. It is best to use when time on bidding can be saved without hindering the ad’s performance. 

Smart bidding strategies are also known as “auction-time bidding” and come under the umbrella of automated bidding strategies. It is automated in the sense that optimisation of bids is for maximising the conversions or conversion value during every auction. Smart bidding strategies include tCPA, tROAS, maximise conversions and conversion values, and enhanced CPC. 

Key Factors Influencing Google Ads Bidding

There are certain factors that Google considers for choosing the winner in each of the auctions. They can be listed as follows:-

• Max cost per click(CPC): The maximum amount of money you are willing to pay. 
• Quality Score:  shows the quality and relevance of an ad depending on the expected click-through rate, relevance, and landing page experience. 
• Search Context: Factors like search terms, location, search time, and device type for displaying the relevant ads. 
• Auction Competitiveness: Ads with similar ad ranks compete closely for placement, leading to higher CPCs. Any gap in rank can easily for the other party, and they may need to pay more for the spot.
• Ad Rank thresholds: minimum standards for ad quality and relevance, regardless of how much you bid. 
• Ad assets and formats impact: Ads are more appealing when ad assets like phone numbers or additional links are included. Google Ads thus predicts how these assets and formats have an impact on your ad’s performance. 

What are the Best Google Ads Bidding Strategies To Use?

Nowadays, bidding strategies for Google Ads are quite a necessity to maintain the health of ad performance. So what could be those strategies? Let’s figure it out. 

1. Manual CPC Bidding

If you’re familiar with manual cost-per-click bidding strategy, there is something you may have known. With this strategy, you have the say to set the maximum amount you’re willing to pay for every click, besides having full control over your budget and bids. For every new advertiser, this is one of several bidding strategies in Google Ads. The sole reason is that their campaigns are much focused on traffic and ad spend. 

How does it work?

You set the maximum amount you’re willing to pay for each click, either at the keyword level or ad group level. Then monitor the campaign performance and manually adjust bids to improve results or control costs. This bidding is available in Google Search and Display Networks. 

Pros:-

• The highest level of control over individual bids.
• Respond to quick market changes or data from campaigns.
• Ideal for campaigns with clear, high-performing keywords. 

Cons:-

• Requires constant oversight and thus consumes time excessively. 
• Imposes a risk of under-/overbidding in case of mismanagement. 
• No use of Google’s machine learning. 

2. Enhanced CPC Bidding

Enhanced cost-per-click bidding is like an extension to the manual CPC bidding strategy. The advertisers can use Google’s machine learning to expand their manually chosen maximum CPC bids for users. The only idea implied is that of maximum bidding for users it thinks have a higher chance of conversion and lower bids when conversion is less likely to occur. It’s thus a semi-automated strategy helping you balance manual control and automation. 

How does it work?

It automatically adjusts your manual bids during each ad auction to help you boost conversions. By using real-time signals like the user’s device, location or time, it decides whether to lower your bid or to raise it.  It usually keeps average CPC below the maximum bid, yet it can outrun that limit if the chances for conversion are high enough. It also works on both the Google Search and Display Networks. 

Pros:-

• Balances manual control and automation.
• Prioritises high-value clicks. 
• Provides more manual control compared to strategies like tCPA and tROAS. 
• Doesn’t need explicit CPA or ROAS targets

Cons:-

• Tracking conversions is crucial to see the best results. 
• Occasionally does it exceeds your maximum CPC. 

As of March 2025, Google has removed this bidding option, and even if you click on it, the bidding option would switch to manual CPC bidding. 

3. Cost-per-thousand Impressions Bidding

CPM bidding strategy revolves around bidding and paying for every thousand impressions an ad receives, with garnering exposure becoming the key idea. For advertisers who have come around a tight budget and are also a new venture, CPM can be very useful. Campaigns for brand awareness, video ads, and Google Display Networks can be targeted for CPM bidding. 

How does it work?

For every thousand impressions, you should set an average cost that can be paid. The ads will be visible on YouTube or Display, and once they are shown, you’re charged, without any engagement or skips. Like that, ads reach a vast audience across the Display Network, boosting visibility and recognition of brands. There is another variation of CPM called the vCPM(viewable CPM), with which you can pay only when the user just gets to see the ads. 

Pros:-

• Maximised reach and brand exposure.
• Effective in managing costs for awareness campaigns. 

Cons:-

• Doesn’t guarantee engagement or conversions. 
• Efforts can be wasted when the cost is spent on uninterested viewers. 

4. Target Cost-per-action Bidding(tCPA)

Target CPA bidding in Google Ads is for those advertisers who are setting a maximum cost for every new customer acquisition from ad campaigns, that is striving for conversions rather than just the impressions or clicks. The maximum cost is also referred to as the average cost per action. As an automated bid strategy, you should have a very clear target for ROI and the value of each conversion for your business. 

How does it work?

Based on your targeted CPA, Google Ads will set bids with conversions at its core. It adjusts the bids in real time using historical data and signals like device, location and time.  While some conversions could cost more, and some less, Google Ads tries to balance them to match your average CPA over time. 

Pros:-

• Automates bids for ROI
• Maximise conversion within your budget. 
• Tracks conversion data to avoid unprofitable clicks. 

Cons:-

• The actual CPA is influenced by external factors, like changes to websites or shifts in market competition. 
• New campaigns or ones with lower conversion volumes could not use this bidding, as historical conversion data is not available for them. 
• More than double the tCPA is required for bidding. 
• No option to set a maximum CPC for campaigns, but could be used for portfolio strategies. 

5. Target Return on Ad Spend Bidding (tROAS)

It’s a smart bidding strategy that optimises bids to maximise conversion value based on your desired return on ad spend(ROAS). This bidding strategy is suitable for advertisers promoting multiple products ot varied conversion values with specific ROI targets. Among the automated bidding strategies, this one uses auction-time bidding, for which Google will be optimising for conversion in every auction. 

How does it work?

First of all, set a target ROAS, i.e, the amount of return relative to the amount of ad spend. Google uses AI and real-time signals to adjust the bid, which is aimed at increasing revenue in relation to the cost it has incurred for the advertiser. 

Pros:-

• Maximised revenue at desired ROI. 
• Automates bids using real-time signals and conversion value. 
• Great for eCommerce with varying product margins. 

Cons:-

• Needs at least 15+ recent conversions for accuracy. 
• Requires accurate conversion value tracking.
• May reduce spend to meet ROAS goals, even if revenue potential exists. 

6. Maximise Conversions Bidding 

This is a fully automated bidding strategy that utilises your entire budget to get the highest number of conversions without focusing on targeting a specific ROI or CPA. This bidding strategy is a great option for those advertisers who are looking forward to maximising leads or sales volume without a strict cost-per-action target. 

How does it work?

During every auction, the campaign’s past performance is analysed and real-time signals are tracked. Then, bids are adjusted to drive many conversions within the available budget. 

Pros:-

• Aims to utilise as much daily budget as possible to drive conversions. 
• Adapts quickly to search behaviour and competition changes. 

Cons:-

• There is a risk that overspending raises the CPA or lowers ROAS. 
• Campaigns with specific ROI goals like target CPA or ROAS. 

7. Target Impression Share Bidding

Target impression share bidding strategy is about maximising your ad’s visibility on Google Search, which is known for brand awareness campaigns. It is firm in placing ads at the top of the page, at the highest position or among the higher positions.  

How does it work?

After setting a target impressions share, decide where your ad should appear. Google will adjust bids to meet your goal. 

Pros:-

• Ideal for branded terms or dominating search visibility. 
• Ensures consistent ad appearance in desired positions.
• Supports brand presence in competitive searches. 

Cons:-

• It can be costly in competitive markets. 
• Not optimised for clicks or conversions- but for visibility. 

8. Maximise Clicks Bidding 

 As the name suggests, this bidding strategy aims to get the most clicks possible within your daily budget, which is also great for driving traffic. It is indeed useful when you already have a good conversion performance and in the path to drive more. 

How does it work?

Google automatically sets bids to generate the highest number of clicks. Then set a maximum CPC bid limit to control per-click costs. 

Pros:-

• Ideal for traffic-focused campaigns.
• Great for generating website visits. 
• Can reduce average CPC and search impression share(SIS)

Cons:-

• Lower quality of clicks and conversions. 
• Less effective for conversion-driven campaigns
  

9. Cost-per-view Bidding

Cost-per-view bidding is a strategy in Google Ads mainly for video campaigns and platforms like YouTube. Therefore, you only need to pay for the number of views for every video ad, and when they interact, by clicking on a link, a call-to-action overlay. 

Pros:-

• You only need to pay for engagement and not for anyone who skips out. 
• Good for video interaction campaigns.
• Great for raising awareness affordably. 

Cons:-

• Not meant for direct conversions or website traffic. 
• Views don’t guarantee conversions.
• A full 30-second ad can get skipped, and short is better. 

Conclusion

In this article, we have covered potential topics for Google Ads bidding- what it is, types of bidding and also the factors that play a significant role in bidding. As a guide, we have covered the essential Google Ads bidding strategies in particular. 

Aviv Digital Academy is one of the leading Digital marketing course in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844

What can AI do in Digital Marketing?

Understanding the capabilities of AI will let us be aware of what, where and how it can replace Digital marketers. It also lets marketers understand what their role is after AI implementation as well. Let’s look at each in brief:

• Content creation: AI has the capability to create content, but since it’s unaware or is meant to be trained with data and information to understand your audience, what do you intend? And what’s the goal? It can only assist you or make the content creation process easier, and not replace a marketer in general, unless fed with a huge amount of data and information.
• Social Media scheduling and responses: Tired of constantly responding to clients and possible leads? Dont worry, this is where AI comes to play. With prescheduling and planning posts, and pre-written messages for common queries, AI or its tools ease your social media management journey
• Email marketing: Just like how you manage social media with AI, e-mail marketing campaigns can be managed by AI. By automating and personalising emails, you can effectively generate leads and build customer relationships
• Chatbots: With custom chatbots or customer service tools, you can avoid constant contact with your clients or customers for common queries and conflict resolution
• Predictive Analysis: Using Data and Analytical AI tools, models, agents, or software can find, predict and gather trends or behaviours, helping you make informed marketing decisions and understand your customers. 
• SEO strategies and Keyword Analysis: With recommendations on keywords, with its ability to analyse the web and search engine, it also coins ideal SEO strategies for Digital marketers.

These are some popular capabilities of Artificial Intelligence, though it’s highly effective, the performance depends on the specs, how well a human feeds data, information and specs. So it doesn’t completely eliminate a Digital Marketer, but they need them to assist or train in order to perform the expected task.

What can AI not replace?

Since you are aware of its capabilities, let’s look at what AI cannot replace for you to strengthen your skills and focus on them to upskill, enhance and make you an irreplaceable asset.

1. Creative Skills: As a Digital Marketer, creativity and the ability to use it are a great addition. Understanding trends, human emotions on what they like, what they doesent and storytelling evokes or influences the people to take action. 
2. Brand Voice: Unless you feed data to your brand’s identity, values, intent and much more can only be exclusive to you. With cultural and natural context, only a human can reach the peak of the world or further.
3. Cross-channel campaign planning: AI cannot understand popular creators or comprehend the potential of collaborating with a popular creator. Coordinating with influencers, partnerships seasonal timing can be hacked by a Digital Marketer but not AI
4. Building relationships: An AI can only assist to an extent, especially when it comes to people. A Digital Marketer can build relationships, emotionally connect and understand unique instances more than an AI does. 

How will AI replace Digital Marketing roles?

Realising what AI can do and what AI can’t do, why dont we explore how AI will replace Digital Marketers? From turning regular content writers into a Content strategist or compelling a Digital marketer to do so. 

How to stay relevant in the AI era?

It’s understandable that it might be hard to stay relevant in the AI era, worry less, throughout time, innovations like these have put humans in concern. The actual fact is AI is nowhere near replacing you in this totality, but a clever someone using AI will. Here are some steps to stay ahead of the curve:

• Learn popular and prominent AI tools like ChatGPT, Notion, etc. You dont have to learn it all, but learn what’s relevant and assists your job role
• Always stay updated with new tools, strategies, innovations, et,c so you are aware and well prepared for another revolution like AI without losing your job
• Learn and develop soft skills that might be linked with managing, using or exploiting such new tools or tech.
• Create personal branding to increase your status as a professional and build relationships with clients, customers or your audience.
• Explore and investigate the possibilities and capabilities of these AI and similar tools or innovations through research and study.

Final thoughts

AI has changed the way people work, consume content online, interact and exist in the digital realm. While its possibilities are being explored on one side, growing concerns of losing jobs, roles and increased unproductivity are the talking point on the other side. Though it has advantages, it has drawbacks as well. Understanding both and using the right way, exploiting could put you at an advantage in the job market. Therefore, worry less about such innovations and understand it’s part of an enhanced and healthy living.

Aviv Digital Academy is one of the leading Digital Marketing course in Kerala. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, contact us at: +91 8156998844

Marketing companies differ as they might have different services or priorities for businesses. This includes SEO marketing, top Advertising agencies, social media management and much more. Many top marketing companies in India offer all-in-one marketing services, making it easier for businesses and enterprises. Let’s take a look at the top marketing companies in India.

1. Acodez IT Solutions

Acodez IT Solutions is an award-winning and top digital marketing agency in India, offering plenty of demanded marketing services for your business. with expertise of over 15+ years. Acodez is enriched with marketing experts tailored for specific business needs, assisting you to scale up and grow the success of your business. Acodez is a leading web design company in India offering all kinds of web development and design solutions at affordable prices. Acodez follows trends and implements the latest strategies, tools, or services like AI integration at affordable pricing, making the best out of your budget. Key features or popular services include:

• Training and courses: Aviv Digital Academy is an educational venture by Acodez IT solutions, where industry experts mentor and guide students to become skilled Digital marketing experts. They offer these training and courses to companies, institutions, young students, as well as Digital marketing weekend batches for business owners and working professionals to switch careers, upskill and widen their expertise. The courses are certified by the government, and other recognitions include those from Google, Bing and many more.
• Targeted SEO: With trained experts, Acodez assists your business to rank higher in search engines and search results with effective keywords implemented, as well as strategies for increased visibility and brand recognition. Acodez specialises in Google Analytics, management and automation tools
• Advertisements: Acodez’s dedicated ads team crafts compelling ads on Google and popular platforms to generate valuable and effective leads. Popular clients have found huge success in their business working with Acodez and Aviv, with expertise in:
  • Meta Ads
  • Google Ads
  • LinkedIn Optimisation

• Social Media Marketing: The Advertising Agency of Acodez or Aviv manages popular social media platforms like Instagram and Facebook (owned by Meta), LinkedIn and WhatsApp marketing for ads or proper client acquisition and optimises for better brand recognition and builds a loyal audience and maintains their relationship. 

Based on popular clients, their success, and awards won by the top Digital marketing agency, Acodez IT Solutions and its subsidiary, Aviv Digital Academy, it is amongst the top marketing companies in India.

2. WatConsult Digital Marketing Company

WATConsult is among the top 3 Digital marketing agencies in India. They are a well-established advertising agency that works with popular clients and effective marketing plan. WAT consult literally ranks on every top marketing company list and marketing search results, pointing out their expertise. They not just follow the latest trends but set them.

• Targeted SEO: With specified plans and strategies based on the needs of businesses, brands or personalities, users or audiences are directed to their website and ranked higher with increased visibility and recognition.
• Client focus: WAT Consult strongly focuses on helping clients enhance and craft ideal campaigns to scale up their businesses. 
• Social media management:  Using Social media’s full potential to grow and widen the business reach and brand recognition

3. WebChutney

Amongst the list, WebChutney is a full-service Digital Advertising Agency in India and a subsidiary of Dentsu Aegis Network, which has enhanced the digital advertising industry in India. A few interesting features that set WebChutney apart from other top marketing companies in India include:

• Creative Campaigns: When it comes to advertising campaigns, WebChutney have a more creative approach, making their campaigns effective compared to others. 
• Social Media Planning: They plan, approach, and tackle challenges with proper strategy and planning, fostering development for your business.
• SEO and Content Marketing: SEO and Content Marketing are the pillars of SEO, and WebChutney is an expert when it comes to this. They have assisted numerous brands in increasing their visibility and brand building.

4. NP Digital

Though operating worldwide, Neil Patel Digital (Np Digital) operates in India as well. It’s supervised by Neil Patel as the marketing authority and offers numerous marketing and advertising services. In terms of numbers, Neil Patel showcased a 120% increase just via organic traffic for a leading e-commerce brand and a 420% sales hike for a healthcare brand as well. Features or top services offered include:

• SEO: Neil Patel and his team of professionals have the capability to generate leads, rank higher and increase visibility with organic SEO.
• Content Marketing and Conversion Rate Optimisation: With carefully crafted content that performs well, Neil Patel Digital focuses on optimising the conversion rates (CRO)

5. ROI Minds

A top Digital Marketing company in India, ROI has experience of more than 12 years delivering success through multiple digital channels. With numerous Digital channels, they have customised strategies and plans which can be further personalised according to the client’s requirements. Top services offered include:

• Google Ads
• Facebook Ads
• SEO
• Conversion Rate optimiser
• E-commerce and Amazon marketing 
• Auditing

6. Ogilvy

It’s hard not to mention Ogilvy on this list, as it’s arguably the best or top Marketing company in India. Founded in 1950 by the father of advertising, David Ogilvy, who gave his name to the company.  Ogilvy actively operates in India with its headquarters in New York. The expertise in premier marketing, advertising and public relations. They have expertise worldwide in 83 countries and 131 offices, making them a reliable Digital Marketing Agency in India as well. Services offered are:

• Planning strategies for the Brand
• Customer engagement and commerce
• Advertising, PR and influence
• Partnerships

They also have MNCs and popular global brands as their clients, establishing themselves as the best choice for your businesses.

7. IProspect India

iProspect is a globally renowned Digital Marketing Agency which also offers its services in India and operates here. Performance marketing a related expertise are their strengths and rank top 10 when it comes to top Digital marketing agencies in India. Key features that put them apart from other top advertising agencies are:

• Performance marketing: Where they optimise the performance and increase the relevant metrics like sales, leads, etc.
• SEO services: As an in-demand step for businesses, they also have expertise in SEO, with keyword research and keyword planning
• Paid search advertising: IProspect’s PPC strategy makes the best out of your budget and offers the best results
• Analytics and optimisation: With access to analytics experts, here we track and enhance performance and ensure the metrics meet the standards. They monitor, adjust and optimise for your businesses. 

8. Growth hackers Digital

If you are looking for a result-driven marketing agency, Growth Hackers Digital would be the right choice. With industry-skilled experts and dedicated team-building strategies. GHD have offered services to popular brands and sectors, including banking. Their popular services are:

• SEO,
• Google ads
• LinkedIn ads
• Marketing content
• Creatives and messaging
• WordPress development
• Microsoft ad network
• Analytics and report

9. Social Panga

If you are a big brand and new to the marketing world, choosing Social Panga as your Digital marketing agency in India would probably be the right choice. They have e-commerce and other brand clients from Amazon, Naukri, PayTm, highlighting their excellence. Services range from:

• Creative Digital Strategy 
• Branding and communication related to marketing 
• UI/UX and Mobile website
• Influencer management
• Consulting services

10. Foxymoron

The Final digital marketing agency on the list is Foxymoron, an agency that assists you or your business to establish an online presence, increase traffic and conversion rates. They assist you with creative solutions and focus mostly on social media marketing, influencer marketing and content creation for brands.

In summary, these are the top 10 marketing companies in India, each with its specific expertise and strengths. If you are searching for your business, ensure you indulge in proper research and choose the one that meets your requirements. Make sure they comply with certain standards and provide effective results to grow your business.

Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844 

So, see for yourself some of the digital marketing strategies suitable for the real estate industry in this article. You will find some helpful lead generation strategies out here!

Why is Real Estate Digital Marketing necessary?

Undoubtedly, digital marketing has an essential impact on the real estate industry, which is unique and different from other key industries. Especially, if real estate is to be targeted in a specific sense, then strategies should be tuned for it. What could be the reasons that such strategies and industries have a special space for digital marketing?

As buyers today start their purchase or sale using online platforms, real estate companies should have a strong digital presence, which can help them attract potential clients. As buyers are there to see, if they seem to provide trustworthy promises, they would be more likely to engage with these real estate agencies. This further gives a boost for conversions and overall efficiency that an agency wants to maintain. 

Moreover, real estate is focused on its local intent, be it its buyers or locations, which requires a significant amount of trust to make them realise the amenities and other services you will be providing. It is to be noted that local searches would be optimised for that, making more efficient allocation of campaigns and outcomes out of it. 

Top 10 Real Estate Digital Marketing Strategies

Let’s discuss more of the strategies that could work for real estate agencies opting more of a digital marketing strategy rather than an unyielding strategy. 

Know Your Audience 

Regarding real estate digital marketing strategies, you should, firstly, know about the audience you’re targeting and believe to be great customers. In such a case, you should be aware of the kind of audience you will be targeting and engaging. To explore more about the pain points, behaviour and demographics of the audience, set them to your concerns regarding budget, location or other preferences. Only then can you follow and circulate digital marketing campaigns across the needs and pain points of different sets of buyers. 

Leverage Local SEO

Local SEO strategies are crucial to the real estate digital marketing industry. The local audience is definitely one element of targeting, and to attract them, you should be listing your business on the Google Business profile and optimise it so that the local keywords can please the audience. Try listing them on other platforms like JustDial, Sulekha, Yelp, etc, to get more visibility. As reviews and ratings boom, local searches and trust can be enhanced from where it all began. This keeps a favourable impact of passing local value from the local content and thus connects smoothly with their audience. 

Utilise Social Media Marketing 

Other than appearing among the local searches, social media platforms tend to give more visibility to such real estate brands. Social media platforms like Facebook, Instagram, and LinkedIn are a core space where the real estate industry can work online. Any visual content gets a say in these platforms, because of which digital marketers can strategically rule over the niche. Other than the circulation of ads, it has to be understood that content strategy, in a very natural way, has to be implemented effectively, that is, follow through with something; these real estate agencies have something to convey to their audience. 

Most of the social media strategy revolves around success stories, market trends, client testimonials, virtual open houses, new listings, home valuation offers, price reductions, and neighbourhood highlights. You can also divert and engage any different strategies as the way it fits and generates traffic for your social media account. 

Explore Digital Advertising 

Digital advertising is another path to bring out the customers and engage them afterwards. If you’re familiar with PPC advertising, you might also know rather than just circulating ads, it’s important to analyse the making of a real estate digital marketing strategy. It starts from planning, choosing the keywords, creating the landing pages, and deciding on an optimistic approach for the attainment of a significant number of potential leads. For a strategy that could get you immediate visibility and results, you should make efforts for digital advertising, especially PPC. See a budget that can either target or retarget the audiences, and look into the prospects and get an outlook for how it helps you reach your business goals. 

Content Marketing 

It’s a definite variable that determines the outcome of any campaign to result in organic and paid traffic. Be it is a textual content like blogs, or visual content like videos, posts, etc, is more leaned towards answering common questions posed by their audience. It is the beginning point where the content is stretched for, and how it helps the audience in the way they also want. Thus, the value of content passes to a real estate agency’s presence and engagement over their website or social media platforms. So the strategy could also go the way the content is structured, engaging, and valuable for both the agency and its target audience. 

Email Marketing 

Sending a bulk of emails does not necessarily create an email marketing strategy. If one of the audience opens up an email and finds something relevant for them to know, they would be more invested in seeing the popping up of emails rather than browsing through Google or social media. Emails are a more direct approach for marketing across digital platforms, and more the audience is interested in the way you fit things very clearly within an email. 

It could be newsletters, social media posts or reels, or any other content that is relevant to your niche, and satisfies the interest of those who have signed up for the latest trends or news,  helping you understand the role of email marketing in the real estate industry. Furthermore, email marketing should be strategised only when users are willing to see your emails shining in their inboxes. 

Video Marketing 

Videos are the most loved and consumed content because of the realistic expectations they set for their audience. In the real estate digital marketing industry, videos are more prominently used for promoting certain interest areas that people might find worth investing in. To make it happen, you can upload any virtual tours, drone footage, and client testimonials that reflect the property’s features, amenities, and surroundings. With the right hashtags and targeting, video marketing can be implemented and enhanced along with other digital marketing ideas and strategies across your active platforms. Having high-quality and valuable videos across websites, YouTube, and social media platforms could be crucial in establishing authority. 

Utilise Marketing Automation Tools 

Marketing automation tools are essential when it comes to improving campaigns and leads, and with this, you can check for automation tools like HubSpot or Salesforce, which are extremely useful in approaching an organised marketing campaign. By using these tools, you can automate the sending of emails and follow-ups, as well as analyse data to move forward with more effective strategies. In a simpler sense, these automation tools are useful when activities are simplified from complicated marketing tasks. 

Technical SEO

Technical SEO is part of local SEO. When there is a bunch of content and other SEO strategies, technical issues should also be addressed. Often, websites happen to face issues in loading pages, links that are broken, and the mobile-friendliness of such sites also happens to occurs. Neglecting this cause could hinder SEO, and the only way to identify such issues is by taking a technical audit of your website. So you should have an understanding of Core Web Vitals and Google Page Speed Insights, which can help you gain insight into technical SEO. 

Build Personal Branding & Thought Leadership

Any business can go out on the corner if they have not acknowledged the impact of personal branding. If you have someone in the real estate industry with expertise and knowledge, they can spare some time to share it. By doing so, an agency can brand the voice of the person who has the wider knowledge, as well as the agency. Creating a personal brand can thereby help you stand out from competitors and, more importantly, it is brave enough to host webinars and sessions through which you get an opportunity to address and engage with the audience and let them know better about the real estate industry. Apart from these, you have to go on networking and be a part of local industry events so that your business also gets a perfect audience through a unique strategy. 

Conclusion

Real estate is the most well-known industry that requires digital marketing to establish authority and trust among its local audience. In this article, we have classified the best of the ten digital marketing strategies that can help you do so and attract potential leads from all the campaigns. 

Aviv Digital Academy is one of the leading Digital marketing course in Kerala. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844 

We are here to peek at a very different topic that specifically aims to help you understand the role of UI/UX design in user engagement and conversion. 

What is UI/UX Design?

Normally, this kind of designing starts with the desire to keep the websites and their mobile versions well-designed and makes room for usability. 

Being more specific about this design, you’re more likely to hear key skills like information architecture, design thinking, wireframing, prototyping, typography and colours, and prominent UI/UX design tools like Figma & Adobe XD. 

Thus, UI/UX design becomes important in the sense that these key skills can help you make a first impression on the users, and as a UI/UX designer, your role generally revolves around user-friendly interfaces and enhancing them all along. 

If you’re passionate about learning UI/UX design further, enrol for one of the best UI/UX design courses in Kochi. 

Why is UI/UX Design Essential for Businesses?

We had pointed out that users’ say decides the brand’s digital presence. As we cannot argue the kind of interface and experience that meets the users’ expectations, there are key components which has to be considered so that users can see for themselves:-

• Completing the desired actions. 
• Diverts their attention to the interface. 
• Builds reliability and trust.

A design that caters to these points sets a good example of user interface and experience. As users take their first step slowly, businesses could finally understand why their bounce rates have risen, how conversions can be done, and finally, their performance and professionalism as a brand. Thus, user engagement and conversion rates are highly connected to UI/UX design, and we shall let you know the reason why  UI/UX design is crucial for it. 

Significance of UI/UX Design in Engaging Users

For engaging the users, UI/UX design is concerned with eliminating any issues while users interact and navigate around the website or mobile apps. So it’s essential to ensure they don’t feel confused or frustrated seeing things they don’t get stuck on so much. When users don’t have to think more about how to use an app or website, they will explore and get along with the features as much as they can and return. This builds the foundation for user engagement for the businesses and confidence among the users. 

What are the UI/UX design strategies to maintain and boost user engagement?

User engagement is particularly about the navigation and interaction that users expect, which makes the first impression. We mean it, because as long as users are engaged, there’s a possibility that they get encouraged to complete certain actions. Certain elements constitute user engagement:-

1. User Psychology

User research is vital because it provides a clear understanding of user preferences, behaviours, and pain points. Through methods like surveys, interviews, and user personas, designers can make informed decisions rather than relying on assumptions. Since every user interacts and responds differently, designing without this insight risks itself with actual needs. Effective user research ensures that the UI/UX is built around real-world expectations, allowing for interfaces that truly resonate and engage.

2. Intuitive Navigation

Instead of putting users in a “figuring out” mode, it is better to ensure a clear path to navigate and reach their desired pages. The buttons, options or links to different pages shall be very specific and clear so that they don’t affect them in exploring your app or website. If possible, arrange navigation that can enable them to reach there soon, rather than making them wait for five long minutes. 

3. Positive Emotions

UI/UX design is capable of letting users feel happy when most of the times they don’t expect a good interface, mingling with users in a particular way. Colour, typography and imagery are sources of evoking emotions for the brand and once done, users would be positive enough to visit again and then complete the purchase. One such example is Amazon, where users will be able to see a dog if they ever turn off their network connection. Apart from feeling that emotion of turning off the network, there’s a high chance of our emotions being neutralised or even happy. That’s how it works!

4. User Feedback & Improvement

User feedback is quite essential to implement further enhancements. Utilise channels where users can give you their feedback. After all, what you design is user-centred, so their requests as inputs are useful for optimising the designs at the right time. Apart from the surveys or usability testing, you can also rely on analytical tools to have a good idea of the relevant metrics. 

5. Iterative Design Process

User engagement is an ongoing process, and an iterative design approach can only assist you in driving those strategies evolved with user needs. As a part of this approach, you have to brainstorm suitable methodologies, and thereby use skills like prototyping, user testing to see how the designs relate to the users. 

6. Microinteractions 

Microinteractions are one example of ensuring responsive web designs. If you ever click on a certain button, like a post, or receive notifications, you may have seen subtle animations over them, even if they look small. The animations that appear when you pull up to refresh an app, or the gentle vibration when a message is sent, confirm that an action has been taken in a responsive interface. Simply, these animations add personality and satisfaction to simplify the tasks and help guide user behaviours. Thus, users are more likely to remain engaged in that interface, leaving a positive impression of it.

Significance of UI/UX Design in Improving Conversions 

Engaging the users is one side of UI/UX designing. Of course, the businesses would expect something that follows their lead, too. It is indeed their wish to upgrade their visitors to subscribers and customers, considering the amount of investment they are putting into it. UI/UX designers should take care of certain aspects easier to use and complete the action without confusion for users. 

What are the UI/UX design strategies to improve conversions?

The actions to be completed are either signing up for a service, product purchase, or filling out a form. These actions directly affect the conversions, and they determine the state of efforts and results. If conversions are in a bad state, then the only way is to improve them, and among several ideas to solve them, UI/UX design is one of them. As a result, UI/UX designers are tasked with making the conversion journey further easily accessible and completed. 

It should be understood that user engagement also follows the conversions, and what we have discussed in the previous section. We will be discussing here the UI/UX design strategies that it is crucial for conversions.

1. As users are in a hurry to find what they are looking for, if it is about making a purchase, buttons or navigation set for it should be quite clear and understandable. 

2. Call-to-actions(CTAs) are significant as they catch the attention of users directly and strategically. Words like “Get Started”, “Book a Demo”, or “Buy Now” encourage users to take their next step forward rather than continuously look for such links. 

3. Users most often use smaller screens like smartphones or tablets instead of a desktop to continue with their activities, thus maintaining a consistent experience across all devices becomes essential. Thus, a responsive design is the utmost priority if conversion is prioritised by businesses. 

4. Visual elements are the next thing that can communicate the value of a product at the right moment. As users would feel positive about the images, graphics or animations that have been enabled, they feel the right platform to be a customer. 

5. Complicated forms have no space when it comes to conversion. For the sake of knowing customers, you can’t always keep collecting data, and to note, users don’t feel good about this. If they ever find a form with only necessary data, avoiding repeated data by autofill, having features like progress indicators and inline validation could make them smoothly complete the form.

6. Initiate visual or verbal feedback, including confirmation messages, subtle animations, or success checkmarks, so that users also feel confident in the actions they have taken. It also reassures them to engage with your app or site again. 

Best Known Examples for UI/UX Learners Should Know 

As someone who aspires to UI/UX designing in their career, there are certain examples to refer to and understand why UI/UX design is crucial for user engagement and conversions. The answer is simple, i.e, to find instances of user-friendly interfaces all along, and some of them are as follows:-

• Zomato → Easy to search, scroll, and find food with clear images and simple filters.
• CRED UPI → Clean design with smooth steps that make paying and earning rewards feel quick and fun.
• Netflix → Simple layout that helps users find shows fast, with smart suggestions and easy navigation.
• Google Maps → Clear directions and smooth interactions help users find places or routes without any confusion.

Final Words

As our words end here, let’s summarise what we have discussed in this article. We have briefly explained what UI/UX design is, its essentiality for businesses, and explored the significance of UI/UX design for engaging users and improving conversions. We have also pointed out some examples that could also be useful for you to get the best idea of UI/UX designing. 

Aviv Digital Academy is one of the leading UI UX Design courses in Kochi. We offer a comprehensive curriculum designed to equip you with the skills and knowledge necessary to thrive in the design industry. Our programs provide a comprehensive Guide to become a UI/UX Designer, For more details, Contact us at: +91 8156998844

Calicut is a city with several niches of businesses, and to make one of them better off, strategies including digital marketing have to help them. To discuss more about digital marketing and its success for Calicut businesses, we have this article for you. 

Digital Marketing and Businesses In Calicut

The main uses of a digital marketing strategy, irrespective of the platforms used, are to maintain or boost a brand’s presence, convert visitors into customers,  retarget them, and lure new customers. The goals are often based on the audience they are trying to reach out to and the impact they really want to have. This is all done by maintaining their marketing costs and product prices. 

Businesses in Calicut are concentrated in sectors like health, real estate, tourism, the textile industry, fashion, food, and the list goes on… In this article, let’s discuss the most common types of businesses that tend to be in business and their digital marketing strategy.

Case Studies of Successful Businesses In Calicut

This case study covers possible ideas for a business in Calicut, and how the majority of them understand and implement a marketing strategy, along with their needs. Bringing success to a business can be a long-term task; presently, they may need to rectify the current problems to improve their business.  

1. Theory Thirteen: Building a Jewellery Brand for the Aesthetic Era

Theory Thirteen(T13) was started by four inseparable high school best friends as a creative escape during the lockdown. With great aspiration to craft affordable and expressive jewellery has been a spike of interest among the city’s young and working women. Hence, they have made something for women to flaunt their confidence with grace. They have probably done a great job refining accessories to a more modern one, starting from earrings, rings and necklaces to cuff bracelets. 

From Reels to Real Reach: Sowing Digital Marketing Success Back to Back!

Theory Thirteen has gained immense popularity and attention from most of its women audience. Pitching its storytelling of women, fashion and modernity, from its Instagram account, has peaked its followers from zero to some 2k+ followers and now to 25.7k followers. It was not just a mere aesthetic account they created, but catered for most of their audience who look forward to trying their products. 

This brand has been very active as they have shown great interest in interacting with their followers, real reviews from local influencers and customers, and offered giveaways that have boosted their social media engagement. 

They have impressively shared order stories about their deliveries, orders, and even their offline events. Additionally, their social media account has well-arranged content, and visitors would find no reason to avoid checking them out. 

It’s only recently that they have opened up their website after much request from their customers, finding unique and best-selling accessories, easing them to place their orders and smoothing the delivery process altogether. 

Their online brand presence was also from the offline reach they had created. From the city’s musical festivals, expos and college events, they have attracted the consistent attention of their target audiences as well as customers. 

2. The Batterstory By Poojaraj 

Every cake has a story, so does who makes it. Started as a humble home baking venture, The Batterstory by Poojaraj has marked itself among the home bakers in Calicut. Since the last five to six years, she’s built an online presence on platforms like Facebook and Instagram, and in 2024, she was awarded the Best Cake Designer Social from EMAK Silent Heroes 2024.

The Sweetest Branding: Personal Touch & Online Engagement 

The branding she has leveraged for these years has been enormously successful. One is about herself, as a passionate baker who likes to share her stories and creative ideas over cakes. Since the inception of the venture, she has looked into the details of packaging and collaborated with some of the event management companies for functions like birthdays, weddings and even the smallest of the occasions. Moreover, this homebaker has made a very warm and honest gesture of highlighting her customer reviews, as well as being known for directly engaging with the customers. 

The Batterstory by Poojaraj has been active on Instagram and Facebook. Her social media has followed a delicious visual journal, and this could be the likely reason the account has almost 15.1k followers today. It has maintained a consistent pastel-toned styling, clean presentation and high-quality photography, which has branded this venture in the saturated market. Simply, it creates a craving before someone realises what they want. 

Other than social media, she has ranked her account as one of the known homebakers in Calicut, which is yet another mark for her digital marketing success. Overall, this business has found its way to reach out to its audience, cultivating organic traffic for its social media accounts, and is not much seen with the circulation of ads within these platforms. 

3. Hug a Mug 

Hug a Mug is a coffee chain by the HiLite group in 2015. It has two popular outlets in Calicut Beach and HiLite Mall. It started with a simple vision to create a space where people could enjoy coffee as a local favourite with multiple outlets, and has become known more than its menu, that is to create amazing social and cultural experiences. 

More than Coffeeing That Is!

Hug a Mug goes like “More than just coffeeing!”. Starting from its menu, it has more than coffee to make visitors try, along with coffee. Their broader menu has welcomed customer visits for trying out varied tastes. The cafe has more visibility at the outlet in Calicut beach. This outlet has turned the tables with its collaboration with Crossword Bookstore, widening its point of more than just coffeeing. Thus, it was gaining attraction from its general audience, particularly booklovers, as they felt a space enabling reading, networking, working, sipping coffee and trying new food zones. 

With their brand being familiar among the local audience, it also has an immense online presence. By leveraging platforms like Facebook and Instagram, they have shared aesthetic snaps of their cosy interiors, artfully presented dishes, and candid customer moments. Their strategic use of seasonal contests and giveaways around Valentine’s Day, Onam and Christmas has further boosted their engagement with the audiences. 

By consistently reposting user-generated content, Hug a Mug has some real and active customer participants in their story, tagging the cafe and sharing their experiences online. Additionally, engaging stories and reels featuring new menu launches, movie nights, and football matches keep followers connected and curious. Thus, their interaction has let them build a loyal online community that enthusiastically advocates for the brand. 

Conclusion

Finally, we have reached the end of the discussion about the digital marketing successes in Calicut. We have, in short, explained the success of digital marketing and businesses and explained its significance through some of the case studies of businesses in Calicut. 

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