As companies are in search of potential designers, they also demand proper certifications in the skills specific to UI/UX designing. Often, certifications tend to be expensive, and doors to further opportunities or outcomes are confusing. So, if that’s what you are here for, let us help you break down a detailed guide on the best UI/UX design course certifications. 

What are UI/UX Design Certifications?

Certifications are assured by completing a professional or job-oriented course. If you decide to take on a UI/UX design course, certifications are most likely to be provided after the course completion. The certifications reflect the principles, processes and tools used in creating a visually-appealing and user-friendly website. 

By now, you may have been familiar with concepts and practices such as user research, wireframing, prototyping, usability testing, visual design and so on. A certification in one of these practices could add value to your resume and portfolio. Because hirers may acknowledge your particular interest in it. 

Are UI/UX Design Certifications Worth It?

There is no doubt that these certifications are worth it, unless it doesn’t suit your concerns or needs. The worth of these certifications do lie in the experience of the authority it provides, but it should be noted whether they actually fit you after all. Generally, you can understand UI/UX design certifications classified into:-

• Platform-specific Certifications are offered by design software companies covering tools like Figma, Adobe XD. These are specific in detail about these tools and workflows. 

• Industry-Recognized Certifications are offered by either established organizations or educational institutions like Nielsen Norman Group, Interaction Design Foundation, etc. 

• Specialised Certifications are strongly recommended for those who wish to refine a niche in UI/UX, like information architecture, user research, usability testing and so on. 

• Bootcamp Certifications are another intensive and short-term program that can help you get an idea of UI/UX design, and only reputable ones can help you build a strong foundation in UI/UX. 

Depending on how these certifications can promise you better luck through their opportunities, you can certainly enrol for these. 

Best Certifications in UI/UX design

Now it’s time to figure out the list of the best of the best certifications for UI/UX design. Let’s take a look at them. 

1. Google’s UX Design Certificate

If you’re a complete beginner in the UI/UX career, there is this Google’s UX design certification, which is available through Coursera. It’s also suitable for designers who are interested in transitioning from graphic designing to UI/UX designing. 

Subjects Covered:-

You will learn exactly basic UI/UX topics, including researching and defining the user needs, wireframing, prototyping, usability testing, and so that follows. It also covers the basics of UI and helps you get a rough understanding of the use of Figma and Adobe XD eventually. 

More About the Certification:-

The course is structured by Google’s fine instructors and provides assignments or projects as the curriculum follows. The course materials are pre-prepared and available online. Even though Google doesn’t provide direct mentorship, it is primarily open to peer feedback as well as community forums. 

The learners will also have access to additional resources for resume reviews, interview preps and further career support. What’s valuable is that Google Career Certificates gives you access to a job board of employers connected by the Google Career Certificates Employers Consortium. 

2. Meta Professional UX Design

A similar course to Google’s UI/UX certification. Available through Coursera is a self-paced online course aimed at providing for beginners and intermediate professionals. 

Subjects Covered:-

This certification provides credibility for the subjects involving a basic understanding of UI/UX design, its fundamentals, and further subtopics like information architecture, colour theory, wireframing, user research, etc, helping you begin from the right start. 

More About the Certification:-

This certification provides the right number of projects that can be useful for you to learn about the practical segments of UI/UX designing. Similar to the Google certification, resources for career support, interviews and other materials are already available.

You may not get any direct mentorship if you enrol, and they also don’t guarantee a job right after your completion, yet seen as a crucial credential in most of the UI/UX portfolios. 

3. Figma UI/UX Design Essentials by Udemy

Udemy has a bestseller course for UI/UX design, which is created and mentored by Daniel Walter Scott. He is a known Certified Adobe Instructor and Expert who has additional experience in tutoring Figma. It could be an excellent course for beginners who find it difficult to build their strong foundation in UI/UX designing. 

Subjects Covered:-

As we have said, a course for creating a stronger base in UI/UX, this certification is well structured with topics like UX persona, web & mobile app fonts, wireframes, components of UI, constraints, variants, interactions, animations, etc., and ui/ux tools like Figma and Illustrator. 

More About the Certification:-

The certification is available after signing up for their course and completing it at your own pace, with their prepared materials and assignments. They also provide a space for peers to give feedback to each other. 

If you’re into learning advanced topics in Figma in particular, there is even an advanced certification course by Daniel Scott on Udemy. 

4. CareerFoundry 

Still not convinced that a certification course helps you boost your portfolio and profession? Then CareerFoundry’s UI/UX certification is the best you can enrol on. 

Subjects covered:-

Their curriculum is divided into four parts: UX Fundamentals, UX Immersion, UX Specialization and Job Preparation. These parts are strictly taught, matching the industry trends and needs. 

More About the Certification:-

Once enrolled on the certification course, a personal tutor would be available to help you out. They also provide one-to-one mentorship, easing the learning process and requirements. So you get a tutor to help you complete practical tasks, and any confusion can be cleared. 

The course involves working on large projects that could best suit your UX portfolio. After completing each of the exercises, only then you can get to the next module and it determines your performance after the course. They also guarantee a job, and if they don’t, they claim to provide a full refund. 

5. Nielsen Norman Group UX Certification

Nielsen Norman Group was co-founded by Don Norman, who coined the term “user experience”. As a popular UX research and consulting firm in the United States, they provide several UX-related certification courses. To get certification, complete at least five courses out of them. 

Subjects Covered:-

Specialized courses are tailored for each of the specific topics headed under Interaction design, Research and Management. You can find over 50 UX-related courses here!

More About the Certification:-

They provide virtual sessions during the course, which could help you receive in-depth insights into real-world UX problems and solutions. Every course ends with an exam, and if passed, you can get set for UX Speciality Recognition or Master Certification(for passing (complete UX Certification and pass an additional 10 courses). 

While they don’t promise a job opportunity, this certification is a valuable credential if you’re applying for top-tier UX roles worldwide. You need to pay for the courses you register for.

6. Flatiron School UX/UI Design Course 

Excited to join a bootcamp, then it’s Flatiron School. They provide a UX/UI design program which effectively helps students build a portfolio of projects, and making them exposed towards the industry and employers. They have a full-time course with 15 weeks and a part-time course with 40 weeks. 

Subjects Covered:-

Their curriculum is divided into five: UX Process, UI Process, Studio 1& Studio 2(for leveraging generative AI in design), and Portfolio, which is almost finely structured around product design principles, UX research, interaction design, visual design, and implementation. Some other subjects covered within this curriculum include user-centred problem solving, design systems, wireframing, prototyping, and tools like Figma so that they meet industry standards. 

More About the Certification:-

The bootcamp is more focused on the practical aspect of UX/UI design. You can also complete their course in person or through live classes. There is no job guaranteed for this either, and the same goes for the mentorship. If you’re looking for one advantage that this bootcamp could be the best because they do provide career support, like others, as well as have their hiring partners that may assist you in getting hired. 

7. Interaction Design Foundation 

Interaction Design Foundation(IDF) is another good option for choosing UI/UX design courses. They have a total of 22 UX courses, which are suitable for people who want to try again the ladder of career growth. 

Subjects Covered:-

The key topics include interaction design, UX research and personas, human-computer interaction, design thinking, mobile UX, accessibility, UI design patterns, etc. 

More About the Certification:-

The course is available as video lectures and projects when enrolled. As a self-paced course, it doesn’t offer live mentorship, hence it works on the student community or networking. So if you enrol once, you get access to all of the courses, and you need to pass an exam to get the certification. It also offers a global community forum, regular webinars and curated learning paths guiding their students in becoming professionals. 

8. Springboard UI/UX Track 

If you’re an aspiring designer and a beginner who is eager to learn within a short period of time, then Springboard’s UI/UX Bootcamp is what you have to check on. They have basically three courses starting from Introduction to Design, UI/UX Design Career Track, and UX Career Track. 

Subjects Covered:-

The subjects involved in this course are user research, design thinking, wireframing, and information architecture, with additional stress on working on projects. 

More About the Certification:-

As an online course, one-on-one mentorship is provided so that learners can connect with their tutors through weekly calls. Apart from the three major portfolio projects, you will also get to work on mini-projects, along with their theoretical study materials. 

Moreover, a job is guaranteed only for the UX Career Track, while career support is provided to a majority of their learners. Job guarantee is also offered by fulfilling certain conditions, i.e, by completing main projects, coursework, career development tasks, post-completion job search requirements like regular networking, job applications and interviewing. 

How to Choose One?

Having a viable option among these certifications could possibly confuse you. To state it all clearly, you should follow some steps. 

• Make your budget for enrolling on a certification course after researching thoroughly about the UI/UX certifications available.  
• Be known of your ultimate goal, be it an efficient course taking you up to the mountains of the UI/UX career. 
• Decide when you want to learn and then enrol for the course. 
• Be aware of the course outcomes in particular so that determine the value of projects in portfolios, networking and further opportunities. 
• Check reviews and ratings of courses and ask for help from someone who knows it better. 

About Aviv’s UI/UX Design Certification

Aviv Digital Academy is one of the popular options for UI/UX design courses in Calicut and Kochi. Students from various backgrounds, be it, beginners or developers, can enrol for the next 6 months, which is to be covered with 4 months of classroom training and 2 months of internship at Acodez IT Solutions, a leading IT agency in Kerala. As someone who may prefer a valuable certification from a reputed local academy, then this is the opportunity!

Subjects Covered:-

You will start from the basics of UI/UX and come across core topics including user research, analysis, information architecture, wireframing, visual design, and prototyping. 

More About the Certification:-

Even being a local academy, Aviv can address the specific needs of the learners, which are career guidance, placement support, live mentorship and assisting students to work on real-time projects. After the completion of the course with internship, you will be awarded with certifications approved by industry companies and the government. You will receive one from Acodez,  and then from STED Council, Google, Bing, etc. 

Conclusion

It was quite a shuffle listing out some of the UI/UX certifications. To provide the best among them is pretty difficult given the level of excellence and proficiency each of them could provide. If you’re not satisfied with these certification courses, then join Aviv’s UI/UX design course in Calicut or Kochi. 

Aviv Digital Academy is one of the leading UI UX Design Course in Calicut. We offer a comprehensive curriculum designed to equip you with the skills and knowledge necessary to thrive in the design industry. Our programs provide a comprehensive Guide to become a UI/UX Designer, For more details, Contact us at: +91 8156998844

To dive deeper into this topic, you’ve got to hear some of the simpler strategies, tools and all those ideas that can guide you throughout the conversion process in this article. 

What is Conversion Rate Optimisation(CRO)?

Firstly, you need to learn what conversion is. Conversion could be any activity that encourages visitors to complete any action you also want them to do. Perhaps it could be either subscribing to their newsletters or purchasing their commodity. As your needs expand for a business, conversion takes into different strategies and ways. 

Conversion rate is the percentage of people who have completed your suggested actions, and if it’s lower than expected, it’s time to optimise the conversion rate. This method is popularly termed as conversion rate optimisation. Only after implementing some strategies that the conversion rate be improved and constantly monitored to strengthen it further. 

Why is CRO Important for Businesses in Calicut?

Optimising the conversion rate is crucial for businesses based in Calicut or elsewhere. As digital space is expanding at a pace, we can’t completely ignore the shift of businesses towards creating an online presence as well as starting a new online business in Calicut. Meanwhile, taking a move as such means you have a lot to know about conversion rate and how to optimise it. In short, CRO strategies are going to bring the actual leads to your business and engage them forever. 

For instance, we are familiar with the brands that always send us some engaging messages right after visiting their app or website. Afterwards, don’t we get positive emails or texts through the platforms we use? CRO starts from here, and particular strategies decide the performance of a website or campaign in terms of its traffic, impressions, etc. 

Benefits of Implementing CRO 

Till now, we have discussed what is CRO and its general importance for businesses in Calicut. In this section, let’s point out some of the key benefits you can attain for your business while taking a “yes” on CRO!

• Learn more about your customers 
• Minimised Customer Acquisition Costs 
• Data-Driven Decision Making 
• Increase in Revenue & Profitability 
• Improved User Experience 
• Boost Customer Lifetime Value 
• Ideal for Long-term growth 

What are the CRO Strategies That Businesses Need?

While optimising for CRO, there are three stages which are Awareness, Consideration and Decision stages. Reciting these stages, businesses have to tailor their sales to the CRO. It could be a minor edit or even a major edit, but implementing CRO could solve one of the pain points of your customer. Thus, strategies are seen as useful in this context, and we will explain them here. 

1. User Experience of the website matters!

If the visitors find even a minute performance mistake, they have a choice to bounce fr om it. Most of the time, pages load later than sooner, are not responsive for mobile users, and get caught in the moment to navigate around the site, distractions at the peak, or even have less scope for accessibility for such sites. In all those situations, you must optimise them for an improved user experience:-

• Page loading speed must be one of the concerns because more later more chances of ignoring the site. Some of the methods you can use are by caching, compressing images or videos, and reducing the scripts. 
• Optimising for a mobile user is essential to make websites or pages visible in a fine gesture, starting from their loading, design, and navigation, given that there is a higher number of mobile users. 
• Simple and intuitive navigation, as well as removing distractions across the website, ensures a sound experience for the users while visiting. 
• Maintain accessibility so that users can be treated indifferently. 

2. Enhancing CRO with Triggers

While maintaining a website, CRO also has to keep its stance on attaining customer trust. Nudging the audience is very important to earn valuable customers for your business. For that, you should do something on your part to ensure that customers are well aware to engage with your website. 

For example, you may have noticed how phrases like “Limited Time Deals” or “ Only 1 Left” influenced an emotion like FOMO among the audience as well as encouraged them over time. Moreover, for some rare products or services, customers have yet to look at the testimonials or reviews that at least assure them of the product’s quality. 

Additionally, it also goes like setting a clear value proposition so that users know its exact use and the benefits it offers to purchase. Optimising further could help them to easily make a purchasing decision. As trust is very crucial to attract customers, try including customer ratings, security badges, etc. 

3. Leverage Marketing for CRO

Marketing is one of the significant aspects that determines the success of a business. The marketing is concerned with the following:-

• Optimising landing pages and A/B testing them in lines of its headlines, layouts and call-to-actions(CTAS) to decide better-performing pages.  
• Keeping a clear message throughout the content of a landing page and other content to avoid any miscommunication of the word-of-mouth strategy. 
• Analysing the user demographics and behaviour is quite utilised so that you can provide personalised offers to the right people. 
• With the data available for implementing these strategies, it’s also effective to circulate personalised ads and alert the users with reminders waiting for them to check the chances they’ve missed by leaving the site. 

Types of Tools for CRO

There are certain tools that can be helpful while taking a step forward for optimising the conversion rate. As there are different activities within this, let’s categorise them as follows:-

Metrics to Track for CRO

Next comes the metrics you have to consider while tracking for CRO. Some of the key metrics that need to be tracked can be understood as follows:-

1. Conversion Rate is the percentage of users who have signed up and completed a specific action. 

2. Bounce Rate is the percentage of users who leave the website without visiting. 

3. Average Session Duration is the average amount of time spent by users on your site at a single session. 

4. Click-through rate (CTR) is the percentage of people who have clicked on a particular CTA, ad or other links. 

5. Form Abandonment Rate is the percentage of users who have left halfway through the forms they had started to fill it. 

6. Cart Abandonment Rate is the percentage of users who add their product to the cart and don’t complete the checkout process. 

It is also to be noted that metrics can vary according to the fields businesses are focused on, and the above metrics are commonly used to understand the depth of CRO. 

Conclusion

In this article, we have explained to you the topic “Conversion Rate Optimisation and Its importance in your businesses in Calicut”. We have covered the significance of the topic, starting from the conversion rate, general use for businesses, as well as the benefits. Additionally, we have explored some of the popular and known CRO strategies with tools and metrics that you might need to expand your business. 

Aviv Digital Academy is one of the leading Digital Marketing Course in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844

Best Online UX Design Courses in 2025

Online learning is the best way to learn based on your comfort schedule and convenience, and pursuing the below-mentioned best UX courses in 2025 is essential since it ensures you’re well aware of the world of UX, stay updated with the latest tools, trends and enhance your existing UX design skills. The best UX Design courses are:

1. Google UX Design Certificate (Coursera)

The peak of internet power, Google offers a detail-oriented course listed on the Coursera platform with a comfortable pace. The highlight of this course is its beginner-friendly nature and certification from Google for attractive opportunities and packages. The course is also affordable and worth the investment you make. It is ideal for switching careers, upskilling or learning at your own pace. Other info includes:

• Platform: Coursera
• Duration: up to 6 months or longer, based on your pace

2. UX Design institute – Professional Diploma in UX design

• Platform: UX Design Institute
• Duration: 6 months

The UX design institute’s professional Diploma in UX Design is a top online UX design course in 2025 with recognised certificates. The certificate is accredited by Glasgow Caledonian University, highlighting the quality it offers, with the advantage you get in the job market. The course from the UX Design Institute comes with structured projects, such as focusing on UX research and usability testing, which are crucial skills required while you have a job.

3. CareerFoundry UX design program

• Platform: CareerFoundry
• Duration: 6 – 10 months 

This course is a mentorship-based UX design course accompanied by assistance in building a portfolio and job support. CareerFoundry UX course consists of Full stack, UX research, wireframing, usability and UI basics. Another feature of this course is the fact that students can start working on projects from day one. It comes with financing, enabling a convenient mode of payment and being affordable. 

4. Aviv Digital Academy: Advanced Diploma in UI UX design

• Platform: online
• Duration: 6 Months, 160 hours
• Module: 11
• Assignments: 10 projects and 2 mini projects
• Certifications: Acodez, STED council
• Internship at Acodez IT Solutions

Aviv Digital Academy is amongst the leaders in IT courses in Kerala, they are also one of the best UI UX Design institutes in Calicut, Kerala. Aviv Digital Academy’s Top online UX courses mentored you with the guidance from experts with experience of over 15 years. This UX course involves global knowledge and curriculum, including AI and the latest paid tools, with weekend and weekday batches for your convenience. Aviv Digital Academy also offers a government-approved certificate upon completion and an internship at their parent company, Acodez IT Solutions, making them one of the best Online UX design courses. You will learn industry-demand skills, work on real-world projects and enhance yourself as a complete UI UX designer. Aviv Digital Academy guarantees your assistance with your placements, from interview preparation and submitting job applications, making it a great option. Offline UX courses are also available if that’s comfortable for you.. Other benefits of the courses are as follows.

Top skills you will learn

• Concepts of Ui and UX design
• Design Thinking
• Architecture of Information
• Colours and Typography
• Top Design Tools like Adobe XD, Figma and Sketch

Job Opportunities

• UX Designer
• Web Designer
• UX Analyst
• UI designer
• UX architect

Who can learn?

• Freshers with basics
• UI developers
• Mobile Developers

5. SkillShare UX Courses

• Platform: Skillshare
• Duration: Depends on the specific course you choose and your learning pace. Offers 3 – 6 month Online UX design courses

Skillshare is a platform where you can learn numerous top and relevant skills, including UX Design. Its monthly subscription lets you learn and enjoy UX design and related courses. The highlight of the course is that it is friendly towards new UX design students who want to know what it feels like in the UX design industry 

6. Udemy: UX Design Fundamentals

• Platform: Udemy
• Duration: 10 hours with a format based on your convenience 

Udemy is among the most popular and used platforms when it comes to learning. This highlights its reliability and quality in their courses, with top courses consisting of UX design as well. The courses are taught by Joe Natoli, an expert in the field who teaches you the basics to start your journey without spending a hefty amount. The classes are followed by assignments that make you practice UX research and strategy, making it an ideal option to consider for beginners. 

7. Linkedin learning

• Platform: LinkedIn learning 
• Duration: Online and Self-paced

LinkedIn is the largest platform for seeking jobs and recruiting skilled professionals. It is also a great option for networking, staying updated with the trends and updates, along with a bit of productivity. LinkedIn have come up with a learning feature where professionals can share their expertise, insights and knowledge. The online UX Design courses from LinkedIn are a great option to start with, as the first month is free, and the subscription later on can be opted for only if you feel worth it. Courses like the 9-hour Advanced your skills in UX design course must be the ones considered to start with. 

In conclusion, these are the best online UX Design courses in 2025 and for the years ahead. They are updated, follow industry standards and offer highly recognised certificates with teaching you high-demand skills. Some of them are complete UX courses like Aviv Digital Academy’s UX course, and other few are basic UX design courses that get you started in the design industry. Ensure you do enough research and pick a course aligned with your requirements. Always remember to be open to learning, stay updated and expand your expertise whenever the opportunity arises. 

Aviv Digital Academy is one of the leading UI UX Design Course in Calicut. We offer a comprehensive curriculum designed to equip you with the skills and knowledge necessary to thrive in the design industry. Our programs provide a comprehensive Guide to become a UI/UX Designer. For more details, Contact us at: +91 8156998844

Startup Ecosystem

As mentioned, and sounds obvious, kochi is a tech hub with thriving startups and is open to new ventures. This creates a lot of opportunities and nurtures growth in society, and builds proper infrastructure. These startups are in need of skilled and trusted professionals and without breaking the bank initially to establish themselves. Thus, they offer Digital marketing courses in Kerala and train students to be skilled and offer placements in order to be trusted professionals. This is among the substantial reasons why Kochi is the best City for a Digital Marketing course in Kerala.

Supervision of Top Digital Marketing Institutes

Being a tech hub, Kochi boasts numerous digital marketing institutes and agencies. Top Digital Marketing Institution or Top Digital Marketing courses in kochi, like Aviv Digital Academy, consist of the latest modules, including AI integration and top certificates upon course completion, like Google certificates and Govt-approved certificates. They, along with other top institutions, offer classes both online and offline with weekday and weekend live batches based on your convenience and assist students in placements. These supervisions of numerous Digital Marketing institutions to choose from make the case clear on why it is the best. 

Plenty of Freelance and Agency Opportunities

Kochi, a tech-driven city, is rich with numerous startups, marketing agencies, content studios, and SEO firms. Often, they are limited and do not always have a large workspace. Given this reason and plenty of others, such as hiring a skilled professional for a contract or specific tasks. This opens freelancing opportunities or makes Kochi a place for freelancers, making it easy to connect or network with pros, enhancing you as a Digital marketer. 

Exposure to Diverse Industries

The thriving Kochi city opens opportunities for numerous industries, from travel and tourism to IT, hospitality and much more. This variety offers you options to choose a niche you are comfortable with. Not to mention the diverse skills or industry expertise you will have after.

Both Urban and Metropolitan

Kochi is divided into Urban and metropolitan. If you are willing to put in efforts, kochi can be affordable to live in. With urban vibes and environment, while pursuing a Digital Marketing course in Kochi. It offers lower living costs that can be paired with a higher quality of life, accompanied by City comforts. The coastal region experiences would also grant you a great atmosphere.

Supportive community

After you Digital marketing course in kochi, you have the opportunity to participate in Webinars, interactive sessions, Job fairs and summits, as well as meetups, hackathons and workshops. You will have a supportive community that nurtures and promotes your success. Kochi is a city where these are very likely to occur, marking another reason why Kochi is the best city for a Digital Marketing course. 

Strong Internet and Tech Infrastructure

This may not be impressive, and sounds obvious, but the tech background also compels Kochi to keep up high-speed internet; therefore, for efficient work, Kochi promotes high-speed internet and tech-friendly infrastructure. You can stay connected literally anywhere in the city and easily do your online classes, remote work and freelancing. The tech infrastructure of Kochi also enables easy access to tools and services from communities or other resources.

Offers Growth and Enhancement 

The best reason why Kochi is the best city for a Digital marketing course is the upskilling and growth you receive. The city, with its atmosphere, environment and community, promotes and nurtures you and fosters a community of the required necessities and amenities to do so, making Kochi the best city for Digital marketing and Digital marketing courses. Comparatively, only Calicut or Trivandrum might offer the same, but not as prominently as Kochi.

Final thoughts 

These are the major reasons why Kochi is the best city for Digital Marketing courses. While choosing a Digital Marketing course, remember to consider these:

• Pick a location like Kochi 
• Network with fellow Digital marketing course students or experts to enhance yourself 
• Be open to learning and stay updated with the latest trends, tools and techniques
• Pick a Niche or multiple, but make sure you’re proficient in the niche you choose. Be open to changes 
• Be open-minded to have a freelancing and agency experience
• Built a portfolio to showcase your skills
• Stay within top cities like Kochi and aim for global expertise, and develop your skills

In summary, these are some reasons why kochi is the best city for digital marketing courses. These reasons and requirements are met by kochi, and if you are opting for or prefer another city in Kerala or anywhere, ensure the reasons mentioned above are present or met. This lets you upskill, grow and enhance your quality as a Digital marketer and as a person as well. Achieving your career goals from a city like this gets you placed in top companies or institutions, and with attractive packages. Remember to be confident and look out for these to have a successful career.

Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844 

To get this right for a business in Calicut, entrepreneurs or businessmen should be aware of the expected utility by using mobile marketing and decide accordingly on the strategies they have to keep in mind. In this article, we’ll help you cover the topic of mobile marketing, focusing particularly on its effective strategies leveraged in Calicut. 

What is Mobile Marketing? 

Mobile marketing implies channelling marketing campaigns with a better user experience and lead generation for businesses. As smartphones are used prominently nowadays, and with web apps being common for serving daily needs or purposes, mobile marketing thus plays an essential role for businesses that would like to really connect with their audience rather than being visible to them. 

Types of Mobile Marketing 

In how many ways is mobile marketing possible? They can be listed as follows:- 

1. Mobile Advertising 

Mobile advertising is the circulation of different types of ads, like banner ads or video ads, on the smartphones we use. These ads are visible in the mobile apps or websites on smartphones, which are circulated to reach a particular audience who could be a lead someday. 

The larger the size of the audience, ads may reach that number of people. Therefore, they need to be tracked from the start so that particular ad spend can bring expected results before circulating unsuitable ads again!

2. Text message marketing 

Text-message marketing can be utilised heavily when you get confused about marketing. Why, because customers don’t always need attractive visuals to understand promotional messages and updates. Sometimes, it’s good to keep it very simple and send to customers’ numbers via text messages. Customers will read, and if they are curious about it, they will definitely reach the destination you have created for them. 

3. In-app marketing 

Mobile applications are another way to engage your product or service in marketing. Through this method, you can engage users of a particular app to receive relevant ads for something they might have been interested in. 

4. Mobile optimisation for web pages

Web pages are to be mobile-friendly, and for that, they have to be optimised. If these pages are optimised in a way that they can work or be responsive, and even should be easier to navigate when visited. This ensures a seamless browsing experience all along, which wouldn’t affect the campaign performance. 

Benefits of Mobile Marketing 

Mobile marketing is preferred for equipping effective strategies that could make marketing towards a proper audience. In short, this method can be used for making the following possibilities as benefits:-

1. Personalised Marketing 

Mobile marketing stands at a peak because of the personalised strategies that are taken into account as a part of marketing campaigns. The idea behind personalisation is that users would feel less frustrated when messages are sent and notified when they are logged into any web apps or websites. 

2. Creates a Higher Impact on Consumer decisions 

With mobile marketing, you can greatly influence the decisions taken by consumers. To make it happen, customers also have to feel a good customer experience while they are getting engaged with your website or app. 

Several brands have eased their users by applying a perfect blend of engaging users and helping navigate to the areas where they can reach to their product, make purchases, and get support from the brand’s team since becoming their customer.  

3. Wider Reach and Accessibility 

As smartphones are a popular digital gadget used nowadays, there is a vast audience that is waiting for something new to try or browse on every day. As the internet has also become crucial at such point in time, mobile marketing becomes a source to connect brands or businesses with a vast audience. 

4. Cost effective 

Mobile marketing is also a cost-effective way to tap into marketing. In simpler terms, we can definitely argue that compared to the traditional marketing channels like desktop, TV or print ads, mobile marketing could sound better for yielding results. 

Targeting the audience is much easier, and costs can be maintained as expected. 

What are the Best Strategies for Mobile Marketing? 

Previously, we have briefly discussed major types of mobile marketing and its benefits, which makes it suitable for businesses in Calicut. Now, let’s move on to the strategies that you want to create brand awareness and visibility. Let’s see them!

• Making websites mobile-friendly 

Websites shall be optimised for mobile devices. If websites do not fit into the mobile screen of the users, it would be hard for them to navigate and reach the page they intend to reach. Users mostly find sites with either opt for a desktop screen or a glitching mobile screen frustrating, and traffic could be lost in the long run if it continues so. 

• Engage in local advertising 

Being a business in Calicut is mostly about targeting the local audience. If there’s a new shop launching its first offline store in Calicut, to attract their favourite audience in the city, they can take a step toward local advertising. Also, create Google My Business profiles and utilise them to bring visibility for the businesses and services. 

• Optimising your content for mobile searches

How content is arranged, structured, and written decides its performance on mobile devices. As you optimise your websites or apps to make them mobile-friendly, check that the content loads quickly and is responsive within the mobile screen sizes. It’s also good to ensure the content is clear when added for design elements like buttons, and also textual content, with suitable headings and CTAs. This would help you maintain a consistent texture of content across different mobile screens.

A strong mobile search strategy also plays a key role here. When users search for something on their phones, they expect fast, accurate results. Structuring your content with mobile users in mind ensures better visibility on search engines and a smoother experience for potential customers.

• Implement location-based marketing techniques   

Location plays a vital role in determining mobile marketing. Common location-based techniques include geofencing, beacons, and location-based notifications. A technique like geofencing allows you to target people near to the areas of your business, competitors or affiliates. By doing so, mobile marketing campaigns include these people, and they can see any kind of campaign through the popular platforms they use. While campaigns are on the rise, the posts or notifications should be circulated properly without frustrating the customers. 

• Use in-app marketing

If you have an app already for your business in Calicut, try in-app marketing at the right time. Once your app gets a good number of downloads and users, you get a say over engaging them in a way that can be ensured by letting them see exclusive content, rewards or discounts they may not get from other platforms. To do this, you can use push notifications to deliver messages, offers or updates at the right moment. This can satisfy both parties and ensures communication and engagement from the part of customers also. Starting loyalty programs is a part of in-app marketing, which you may have seen rewards like “Supercoins Balance” or “Gold Coins”. 

• Try using permission-based marketing 

There are instances when users have to either keep themselves away from certain apps or websites just because of frequent marketing messages or ads. As users won’t vote for marketing opportunities in every nook they see, it’s time to provide options whether to opt for personalised content best in their interests or preferences or not. Thus, users won’t get worried while navigating through the app or website, which could ensure their stay during the whole customer journey. 

• Leverage QR code campaigns 

QR codes are also making something great nowadays! One scan of the QR code can direct customers to the pages that are intended for lead generation for your business. Scanning them could be easier for you to inform customers about the offers you have specially created for them. Similarly, you can let them take a ride over your website, menu and any loyalty programs. QR codes are an enhanced method of contactless ordering and payments, which if implemented, could automate complementary tasks at the customers’ convenience.     

• Enable VOIP calls

Voice Over Internet Protocol(VOIP) is used for automating certain tasks to inform or provide any services from the part of a business. With PSTN and VOIP, you can make and receive calls using an Internet connection, which is different from traditional phone calls. They are very useful in instances like:- 

1. Answering customer inquiries as quickly as possible. 
2. Automated call reminders for appointments or deliveries. 
3. Following up with customers for their feedback. 

Also, by maintaining certain professional tactics like automated greetings, call forwarding, displaying the caller ID of the company, etc, VOIP calls can be used very finely. 

• Utilise SMS, Social media & Email marketing 

SMS Marketing is also known as text messaging marketing, which is pretty essential while connecting with the target audience. The same is the case for social media and email marketing as well. What is needed while trying your efforts in these marketing is to create essential content that can establish communication between customers and businesses. It could be about a DM on Instagram, clear and concise mails using emails, promotional offers through WhatsApp, or engaging text messages through SMS. Simply, the visibility your business gets through paid or organic efforts is how you may have leveraged these platforms and engaged your customers. 

Future of Mobile Marketing 

As technologies and ideas expand in the coming years, mobile marketing could have an exciting opportunity to unleash. Some of the trends and upcoming strategies for mobile marketing can be listed as follows:-

Conclusion

As we end the discussion of the essential mobile marketing strategies for businesses in Calicut, let’s finally point out something! After all these strategies, you can’t stay ignorant of how the performance would be. Metrics and practices have to be tracked and analysed accordingly, so that your website or app doesn’t lose its credibility and reputation among the users. Ensuring this practice alone can help you concentrate on the strategies we have detailed in this article. 

Aviv Digital Academy is one of the leading Digital marketing course in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844

What is Prototyping?

Prototyping is the process of creating samples of a product or design, adding functionality to test its functionality, interactiveness and how user-friendly the design is. There are different types of prototyping and prototypes.

Best Prototyping Tools for UI UX design

A skilled professional should always be open to learning and staying updated. Therefore, tools that are relevant and necessary for today are the ones you must be focusing on as a UI/UX designer. Without wasting much time, let’s take a look at each. 

1. Figma 

When it comes to UI/UX design, Figma is its synonym. It is the most popular, reliable and efficient tool for UI/UX designers with features like wireframing and prototyping. Figma enables real-time collaboration and access via browser. Another highlight is the fact that the Figma platform is free to use. Top features of Figma include:

• Prototyping ability within the same space, within a single project, offering convenience.
• Interact and design via the drag-and-drop feature.
• Ideal for teams or organisations

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2. Adobe XD

Locking horns with Figma is another best prototyping tool for UI/UX design that is Adobe XD. They are a very popular platform in the digital design industry, highlighting their reliability and quality. Though they are shifting focus, indicating they may not be as competitive as they are now, there is no better tool in the market to consider as of now. Popular features of Adobe are as follows:

• Smooth transitions that are also fluid with its Auto-animate feature
• Ability to do voice prototypes (a high-end feature).
• Ideal for high-fidelity prototypes

3. ProtoPie

ProtoPie is among the top prototyping tools that can be used for advanced prototyping. It is a dedicated platform for prototypes, ensuring efficiency and quality. It doesn’t have a free plan, but you can use it for free for 30 days. Features of ProtoPie are:

• Advanced prototypes with sensor inputs, conditional logic and a few variables. 
• Feels like a visual coding and tends to be more technical
• Ideal for app-like experiences and high-fidelity designs such as microinteractions and gestures. 

4. Framer

Framer is an effective and top prototyping tool for UI/UX designers in 2025. With its zero-code platform, it makes prototyping easier with real data for web-based prototypes. Features of Framer are:

• Smooth interactive prototypes
• Live demos with CMS feature to publish, making it a great add-on
• Optimal for designers who build websites or responsive apps 

5. UXPin

UXPin is a dedicated tool for enhancing UX and for tasks such as prototyping. It can be used by enterprises and comes with a free, limited version to use premium tools. The features available with UXPin are:

• Supported by Logic, conditions and authentic inputs like texts and dropdowns.
• Connects like a bridge between design and code
• For realistic prototyping, UXPin is ideal

6. Marvel 

Marvel App is a simple tool for UI/UX design with features like Wireframing, prototyping and much more. Its simple interface makes the tasks easier for UI/UX designers, especially for beginner designers with its easy to learn nature. It is free to use. Also, it is still competing with Figma and lacks plenty of features, but still an effective choice. The features of Marvel are:

• Simple interface with drag and drop [ feature
• Ideal for prototypes that are clickable
• Marvel comes with built-in user testing tools.

7. PenPot

PenPot is an open-source alternative to Figma or Adobe XD. It is ideal for teams for quick designs or prototyping. With its open source capabilities, PenPot also offers privacy to its users, including individuals and teams. Why PenPot is a great option.

• Free and Open source
• New and improving Prototyping tools
• Constant updates to make you stay relevant
• Community-based enabling working for teams is easy

These are the best prototyping tools for UI/UX design in 2025; they are popular, used and recommended by experts, even friendly towards beginners. Make sure you do sufficient research to find a tool that meets your requirements, although the best are mentioned here. For your convenience, here is a table of each tool mentioned and its best use cases.

Prototyping is where the ideas or designs come to life and how it is effective and functioning. Therefore, ensure to use the best prototyping tools for UI/UX designers in 2025 for efficient working, great results and staying updated. Make sure to also connect with experts and work on projects to enhance yourself as well, with a portfolio to showcase your work.

Aviv Digital Academy is one of the leading UI UX Design Course in Calicut. We offer a comprehensive curriculum designed to equip you with the skills and knowledge necessary to thrive in the design industry. Our programs provide a comprehensive Guide to become a UI/UX Designer, For more details, contact us at: +91 8156998844

In recent years, YouTube has leveraged the power of both the YouTube shorts and minute-long videos and, just like other social media platforms, advertising has also become possible. These activities are often easy to say, and if a business in Kochi wants to start, grow or expand their marketing strategy, only constant efforts and consistency could generate a lead. 

Tools are very important in such a process, and we are here to help you list some of the handy YouTube marketing tools in this article. 

Why Businesses Have YouTube to Look Forward to?

Businesses, especially in Kochi, have potential reasons and causes through which YouTube becomes the best platform to perform and engage in their marketing activities. It could be advertising, influencer content, affiliate marketing, and many more activities that have possibilities to turn the tables in YouTube. Here we go with some YouTube statistics that can more likely rush you towards content creation over YouTube. 

• YouTube is the second most visited (75.95 billion) website globally (youtube.com).
• YouTube is also the second most popular video app worldwide. 
• India has the highest number of users on YouTube, crossing 491 million as of February 2025. 
• 98% of users trust creators on YouTube rather than on other platforms. 

It is also essential for every professional or business to learn more about YouTube algorithms that can help you thrive in a world of creativity and competitiveness. 

Understanding YouTube Marketing in Kochi’s Landscape

There are many fields where YouTube marketing can work very well.  As we have said earlier, the localisation of interests has also been prominent in Kochi, which can bring opportunities if leveraged properly. 

The first reason is the popularity of the vloggers who are very creative in sharing content like:-

• Yummy food recipes and local cuisines of Kochi’s local food spots. 
• Reviews of the best tech software, as well as tech accessories or gadgets within Kochi’s best offline showrooms. 
• Lifestyle advice while living in a busier city like Kochi. 
• Local tourism spots to visit and engage local and foreign tourists to enjoy around. 

Secondly, these vloggers are very fine to the content’s detail. If locals are the target audience, their videos are about mixing languages and interactively engaging them, and sometimes, it’s fun content. If you’re still wondering why businesses in Kochi can have an upper hand in YouTube marketing, you should understand that the sole purpose of engagement and pure content serves best for the business needs and market demand. 

Amazing YouTube Marketing Tools for Kochi Businesses

Now, let’s move to discussing the YouTube marketing tools that can cater for Kochi businesses. There seem to be very popular and standout tools out here, and let’s discuss them in this section. 

1. Sprout Social

Sprout Social is a very popular social media management tool. As it supports YouTube marketing also, we’ll tell you why it may sound to be a good marketing management tool. It is mostly used for activities like performance, engagement, and leveraging content as social strategies could help progress a brand in YouTube. 

What It Does!

• Track video performance and audience growth, with metrics like no.of views, likes, comment trends, etc.
• It has a feature called “Smart Inbox”, which enables replying to YouTube comments effortlessly. 
• Hashtags and videos can be tracked and analysed to enhance your content strategy over your competitors. 
• Extensively used to schedule, publish and promote video content(YouTube Shorts, etc). 
• You can spot the demographics and preferences of your target audience, so your content doesn’t miss out on reaching the right hands. 

          What It Doesn’t!

• It’s a tool which has a particular feature called “Social Listening” and has very limited room to research keywords or optimise for SEO. 
• You can’t create thumbnails directly unless you have added it to a centralised asset library. 
• Generally expensive and may not be suitable for small-size businesses. 

2. TubeBuddy

As we have stated that Sprout Social is not a match who looks up to the use of SEO in YouTube, the answer to that question is TubeBuddy. This tool is built in interest and best to use for people like content creators, influencers, and businesses who are looking forward to encompassing SEO strategy for YouTube marketing. 

What It Does!

• Provides insights on a video’s views, watch time, and engagement.  
• Options to optimise for SEO, suggesting suitable tags, titles, descriptions, and exploring keywords to boost the results. 
• You can also create and A/B test custom titles and thumbnails so that you can get a good amount of clicks. 
• By using this tool, you can update several videos at the same time. 
• There’s a card and end screen template feature which can help you create interactive videos. 
• Also enables competitor analysis to improve your content strategy. 

What It Doesn’t!

• Its functionalities (like content scheduling) are designed for a platform like YouTube and exclude Facebook, Twitter and Instagram from its scope. 
• It is to be noted that TubeBuddy works well for content generation in YouTube solely, and it’s not recommended to use the same kind of ideas for other social media platforms.     
• A/B testing functionalities are particularly limited.       

3. vidIQ

vidIQ is another YouTube marketing tool, which can be used as a trial before upgrading to a pro version. vidIQ is also a popular option for those who are looking for video optimisation and SEO tools. 

What It Does!

• Helps in suggesting almost 50 unique tags needed for your video content.  
• Enhance the content by its feature of letting you pick what’s ideal and what’s not.      
• Analyze the competitors of the content you intend to schedule and publish.
• Channel auditing can also be enabled and purposed into your content.      
• You can divert attention from excellent content to a new one. 
• You can also stop a campaign and remove tags or text links as you wish.  

  What It Doesn’t!

• Too expensive for smaller businesses to afford, even when its features are suitable to their needs. 
• The free version doesn’t have many features you can explore.  
• It is mostly regarded as an unresponsive tool with a poor user-friendly interface. 
• Its use is extremely helpful, but over-reliance on it would harm the creator’s ability to create a strategy.                             

4. SocialBee

SocialBee is also a known tool through which you can enable effective campaigns for YouTube marketing. It’s also a tool which is used for the same purpose as the other YouTube marketing tools, and we’ve got certain features that describe why it’s worth using. 

    What It Does!

• You can seamlessly schedule videos and shorts and maintain a content calendar. 
• Get insights into when to schedule to keep a consistent reach among the audience and also your subscribers. 
• Has a user-friendly interface, easing the overall process of posting videos, optimising it by adding appropriate tags and descriptions, and selecting the date to publish. 
• Enable the scheduling of first comments for your YouTube videos. 
• Offers multiple workspaces to work on each different YouTube channel or projects separately. 
• Has an AI assistant, which is handy for getting attractive titles and descriptions. 

     What It Doesn’t!

• The only limitation it poses is in the collaboration features it provides. In short, it has less extensive features for team collaboration compared to other social media management platforms. One of the instances you could find is the built-in approval workflows where functionality is limited to tagging users and doesn’t let you assign tasks. 

5. YouTube Analytics 

YouTube Analytics also is very much of benefit if your business is particularly concentrated towards engaging in YouTube marketing. This is suitable for people who are much interested in finding the metrics related to performance, engagement, traffic and real-time data within YouTube. What you can get by getting data from YouTube Analytics is about:-

• Video performance 
• Audience demographics
• Traffic sources through which people reach your videos. 
• Engagement metrics, including likes, shares, comments, CTRS, etc. 
• Expected revenue that could be generated through RPM(Revenue per 1000 views).

Conclusion

This article mostly discusses the tools for Kochi businesses, which is concentrated on YouTube marketing. We have explored the best of five amazing YouTube marketing tools, which could be a helping hand to your future business. Choosing an affordable and effective tool that simplifies a complicated task can be time-consuming and confusing, yet we have found some of the tools that can actually work out if you are planning correctly when and how to unleash the content strategy in YouTube. 

Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844

With 200+ institutes offering digital marketing course in Kerala, how can you pick one that actually gets you hired? Shouldn’t we also take a moment to sketch out the right checklist before diving in? Then, let’s get into our article here!

Why Digital Marketing Career Matter Today?

Much investment means more opportunities globally. In a very global sense, the market for the digital marketing industry is at a pace of expansion. In 2023, its market growth was estimated at USD 366.1 billion, which is expected to expand to around  USD 1,310.3 billion (Market.us Scoop) by the year 2033.

Coming to India’s initiative to build a reliable digital economy, the scope for digital marketing has reached newer heights. The major industries that are investing in digital marketing are eCommerce, edtech, consumer durables, automobiles, telecom, pharma, and the list goes on. Thus, digital marketing is more worth of investment for these businesses. 

In a simpler sense, all we have to let you know is that with the reduced over-dependance on traditional marketing, digital marketing has greatly built a foundation for those who are exploring different marketing ideas and strategies. To ensure a confident and secure landing of a job in this industry, it’s time to enrol on a digital marketing course in Kerala. 

According to Indeed, digital marketers are paid a monthly average of ₹17,757, depending on the experience between the fresher and senior level job roles. 

Key Factors To Consider While Joining A Digital Marketing Course

What is the digital marketing course all about? These courses are created specifically to learn the basic skills in digital marketing right from where it has to be. Let’s now discuss the key factors that have more upper hand over the outcome of a digital marketing course. 

1. Course Curriculum

Without a proper curriculum, how can you get enrolled on a digital marketing course in Kerala? You should ensure the course is up to the growing demand of digital marketers. Some of the essential topics that should be covered within a six-month short-term digital marketing course are:-

• Search engine optimization(SEO)
• Social media marketing(SMM)
• Performance marketing
• Email marketing 
• Content marketing 
• Affiliate marketing 
• Google analytics 
• Ecommerce mastery & Automation tools
• WhatsApp marketing 
• AI: Impact and use in Digital Marketing 

Even with all these topics mentioned, there are high chances of imbibing outdated topics like Facebook Ads without AI-powered ads. By imbibing an outdated topic, the curriculum is more likely to lose its credibility to recognise the different digital marketing niches and strategies needed in the ethos like Kerala. 

2. Expertise of Trainers 

Next comes the role of trainers’ expertise in a digital marketing course. With classroom training and internships, courses should be well-designed so that students can reach out to the expert trainers and learn more about the industry. By expert trainers, we mean people who:-

• Are active industry practitioners 
• Have 5+ years of experience 
• Have extensive knowledge and experience of marketing for popular local businesses like tourism, Ayurveda, real estate, etc.

The experts in the digital marketing institutes are also chosen depending on their particular interest and leaning over mentoring and teaching the students who are pretty new to the marketing sphere. In Kerala, digital marketing academies like Aviv Digital Academy, IIDE, and NIIT have specially considered this aspect to provide a better learning experience for the aspirants.  

3. Certifications and Industry Recognition

After completing a digital marketing course, the institutes shall provide a set of industry-recognised certifications along with the course and internship certificates. The industry-recognised digital marketing certifications are highly valuable, promising a student’s credibility as a beginner in digital marketing. 

The industry-recognised certifications include the STED Council Certificate, Google Ads Certificate, Hubspot Certifications, Microsoft Bing Certificate, Facebook Certificate, SEMRush Certificate,  and HP Certificate. 

4. Mode of Learning

Online classes are also a prominent mode of learning for almost every digital marketing course across Kerala. Based on the convenience of students and batch size, even our digital marketing courses in Calicut and Kochi have flexibly managed the mode of learning. With this, the academy can also avail you of every resource in your best interest as a student. It can be providing faculty support, internship, placement guidance, etc. 

5. Placement Assistance & Internship

Internships and placements are a core factor that determines the success of a digital marketing course in Kerala. Other than a marketing gimmick, there are only a few academies that properly provide internships and assistance in getting placed. It might be because of reasons like inexperienced tutors or trainers, outdated topics in the course curriculum, etc, derailing the utmost needs and outcomes for a digital marketing course. 

Internships are mostly about training students and helping students in shaping their practical skills. Thus, students can concentrate on the digital marketing niche they would like to choose in their digital marketing career. Placement assistance, on the other hand, is the helping wing that can excel students while preparing a CV, portfolio as well and other interview skills. 

6. Fees affordabilty

The fee structure of a digital marketing course in Kochi may vary from a digital marketing course in Calicut. The fees are demanded with the allotting of digital or physical resources, as well as the efforts the institutes are trying to implement, so that fees become equivalent to what courses really offer. Generally, the majority of digital marketing courses in Kerala fees starting from ₹25,000. 

7. Course Duration & Intensity

The duration of a digital marketing course in Kerala varies from 4 months to 6 months. Taking a diploma / advanced diploma certification in digital marketing is a more popular course now because of the fine arrangement of the curriculum as well as the bridging of students in an improving pace within six months. It’s not a wonder, but that’s why it’s a job-oriented course, with which academies like Aviv Digital Academy, IIDE and NIIT have availed services ranging from classes and faculty to their internships and placements. 

8. Alumni Network & Reputation

Finally, while choosing a digital marketing academy in a city like Kochi or Calicut, ensure you have the best access to connect with the academy alumni. Often, reputation is not a marketed product, yet the only source to get a strong knowledge on any digital marketing academy are the word-of-mouth opinions of already placed students. 

Benefits of Learning Digital Marketing in Kerala

We are used to referring to the digital marketing landscape as a booming industry with jobs. What most of the digital marketing aspirers don’t realise is that it’s easy to find professionals and industry leaders within Kerala. But solely following them cannot help you diversify your tastes. Instead, it’s also better to search for academies across cities like Kochi, Calicut or Trivandrum. What are the best benefits of learning digital marketing courses in these cities? Let’s figure out then.. 

1. Shape Your Digital Marketing Skills 

Only after a digital marketing course could someone have an in-depth understanding of digital marketing strategies, platforms, and tools for each of the niches like SEO, SMM, PPC, etc. Also, as a job-oriented course, students are exposed to the practical framework, enabling them to work more effectively in producing results for an assigned project. After all, you’re to remain steady with your skills and learn about the competitive edgeness in the marketing landscape. 

2. Countless Job Opportunities

After completing the course, you are officially a digital marketer! Numerous job opportunities are available today, starting from fresher level roles to senior level jobs. As the course serves to be a foundation for a digital marketing career, you can get placed with the help of your institute or start with a fresher or intern roles. You can’t assume or claim that opportunities are not available, but with a clear passion and skills, you can tap into the job opportunities available even in cities like Calicut, Kochi, and Trivandrum. Freelancing is also an option after you can get a good amount of skilled expertise. 

3.  Higher Salary Prospects 

A digital marketing course is a command over choosing the salary options aptly with the right set of skills and experience. It may take time to earn higher salaries right after the course completion, yet it never excludes the prospect of earning higher than what you earn initially. It’s just that the course certification places you afresh on a ladder, and after a while, with gained experience, you can upgrade yourself to a senior role with higher salaries. With this experience, you can negotiate in the interviews and strengthen your interest in the job role with the required salary. 

4. Networking 

Working within this landscape is also about connecting with several professional people and grabbing an opportunity to work with them. Like no other social media platform, LinkedIn has perfectly made the networking space for you. It should be noted that without learning your particular taste and ideas working as a fresher in the digital marketing industry, you just can’t make it a way to connect with other professionals. And starting out with a digital marketing course in Kochi can make your efforts worthwhile. 

5. Entrepreneurship

Speaking of entrepreneurship, it’s the idea that ignites with the people who cannot waste more time to make their path directly to the digital marketing industry. While some turn out to a freelancing career, and even years of experience in different digital marketing niches, there is a chance to expand further as an entrepreneur. 

Comparing Digital Marketing Courses in Different Cities in Kerala 

You can come across popular digital marketing courses in Kerala in different cities like Kochi, Calicut, and Trivandrum. Pursuing such courses in these cities is not just because of jobs luring them there but because of proper guidance and assistance while working in certain niches or fields. Why do cities like Kochi, Calicut and Trivandrum have the best digital marketing academies? Let’s see why!

Kochi is a metropolitan city in Kerala and a hub of digital marketing jobs. Enrolling for a digital marketing course in Kochi can help you get placed in the digital marketing agencies or companies looking for marketing specialists within Kochi. 

Calicut is a popular coastal city in the Malabar region of Kerala, which comes next in the opportunities of digital marketing. With a digital marketing course in Calicut, you can unlock job opportunities in SEO, PPC, SMM, etc. 

As the capital city of Kerala, Trivandrum has also seen a spike in demand for digital marketers in the near years. With a digital marketing course in Trivandrum, you can get similar job opportunities such as cities like Kochi and Calicut. 

How does Aviv Digital Academy stand out among other digital marketing institutes in Kerala?

Aviv Digital Academy is a popular digital marketing academy, and in the recent few years, we have placed 500+ students who had been very passionate about expanding their career into the current market atmosphere. We have also trained and mentored more than 5000+ students while working on live projects and client works. With our promise to train students who are beginners and even professionals, our course particularly caters to the following commitments:-

• Cover important digital marketing topics in depth, which includes SEO, SEM, SMM, PPC, Content marketing, Email marketing, affiliate marketing, etc, with current core fields like AI and graphic designing. 
• Practical hands-on experience through a 1-2 month internship at our parent company, Acodez IT Solutions at Calicut, which is also a popular digital marketing agency in Kerala. 
• Mentorship by the industry leaders within Kerala and beyond. 
• We have rest assured our students on placement assistance, which could help them attend interviews confidently. 

Conclusion

As we conclude, let’s see what you should avoid while choosing a digital marketing institute in Kerala. Falling for a marketing of an academy could be exhausting if they promise you these three: learning everything within 30 days, less practical experience with no client work or live projects, and trainers without any active industry profiles. To choose a suitable digital marketing academy, you should look at more than their marketing intent and also consider the benefits you want to achieve. 

Aviv Digital Academy is one of the leading Digital Marketing Institutes in Kerala. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844

FAQs

Why is a Strategy Necessary in Calicut?

In general, having a proper, streamlined strategy lets you handle multiple tasks or manage them. It also enables a proper work flow and effective results. When it comes to Calicut, it is a city of growth in terms of the IT sector and serves as a tech hub, especially with startups. The majority of people in Calicut also own a smartphone and are active in social media more than ever; therefore having a strategy and having a strategy that works in Calicut is necessary (connect smartphone use to strategy)

Top Social Media Strategies for Businesses in Calicut

Let’s look at the simple yet effective social media strategies businesses in Calicut can use to scale up and enhance. Remember, there are other ways as well, but make sure to explore. What works for one might not work for another; therefore, be open to new ideas, updates and methods.

1. Hyperlocal targeting with geo ads

With the aid of Facebook and Instagram ads (both owned by Meta, so Meta ads) to target specific areas around Calicut, you can also highlight important offers or info like “Available in calicut” and drive engagement with “free delivery in calicut” or similar perks (add the likely impact)

2. Leverage malayalam content

Language is the most traditional and cultural factor at a given location or community, and using language in social media or ads is one of the most effective social media strategies. Post content or ads that are bilingual to connect the audience adequately. For context, using local slang, cultural references, or memes is a great way to engage and increase reliability. It also tends to be more sharable, growing the content even more.

3. Collaborate with Influencers

Influencers have like celebrity status now, and promoting your content, business, product or service via them on social media is a great strategy for businesses in Calicut. It doesn’t always have to be top influencers but micro-influencers who are fairly popular and present the content well. They include vloggers, especially food vloggers, which is literally the identity of Calicut. A quick short IG reel or YouTube short is enough to continue this sentence.

4. Use reels and trending audio

Reels are arguably the most engaging content not just on IG but amongst all social media. Making content on reels paired with trending audios can do wonders for your business. It is literally the most efficient social media marketing strategy for your business.

5. Regional hashtags and community engagement

While marketing use hashtags exclusive or are popular in Calicut itself which helps calicut based businesses. Target, support, or form a community for a regular audience. Make reels about content that lets the audience mention or share with their friends. Using local hashtags are effective, along with giveaways,s boosting engagement. 

6. Integrate whatsApp

Popular Social Media platforms like Facebook and Instagram are owned by Meta, who also acquired WhatsApp. While running these social media ads or marketing your business, integrating WhatsApp and running campaigns lets you reach deeply and increase the number of audience. While running ads on Facebook or Instagram, provide a chat on WhatsApp option for quick enquires. Use the feature of WhatsApp Broadcast to showcase your product or service. 

7. Make use of seasonal and cultural timing

While promoting your business, engage people with fun activities and content on festival days. Like Vishu, Onam Christmas also involve seasonal marketing strategies for Calicut businesses like fairs. Season-based content links well with your niche.

8. User-generated content

Another great social media marketing strategy is to post user-generated content. This could be anything from your shared photos of your product or reviews of your service or engaging reels or content. Accompany this with shoutouts and discounts prioritising trust and a loyal community.

9. Live sessions and Q&As

Go live at regular intervals to showcase your authenticity and answer questions and answers about your business or anything your loyal audience asks. Remember to promote the live if possible, with countdown stickers or teasers. 

10. Showcase BTS incidents

Sharing behind the scenes to let your audience know how you approach or handle and manage might inspire your audience; therefore, sharing them might be an effective social media marketing strategy.

11. Local partnerships or collaborations

Cross-promotion or collaborating with influencers or someone from a similar niche could be a huge boost to the success of your calicut businesses. Collaborating with a strong opponent would also increase your chances or branding and visibility from the same target audience

In conclusion, these are the best Social media marketing strategies for businesses in Calicut. Whether big or small, these marketing strategies for social media are the most effective and followed by successful brands, highlighting their efficiency. Do research and find other strategies that are effective only for Calicut. Additionally, observing your competitors or pages from a similar niche would give you valuable insights on how to manage. 

Aviv Digital Academy is one of the leading Digital Marketing Course in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844

What is Wireframing?

Before diving into the tools, let’s polish your knowledge of wireframing. Wireframing is the simple process of creating website or mobile application outlines to determine its structure. It is a significant skill for UI or UX designers.

Why is wireframing Important or Necessary?

It is also important to understand why wireframing is important in UI/UX design, especially if you’re starting your journey in design. The process of wireframing lets UI/UX designers determine or create the structure or flow of a website or application. It is done early in the development process and helps identify issues early, saving time and effort. 

Free Wireframing Tools for UIUX Designers

Always be open to learning and use tools for efficient work and effective results. These tools are free, simple to use and enhance you as a designer. Additionally, ensure you explore more tools or pick the tools in the list below that satisfy your requirements and suit you the best.

Figma

Figma is the most popular and effective tool for UI UX design. In general, the Revolution of Figma in the UI/UX Industry is a testament to its quality, offering plenty of features such as prototyping and wireframing. Figma has a paid plan for businesses or organisations. Unless you are working under such institutions, you dont have to use it, as the starter plan offers literally every feature. Features of Figma include

• Real-time collaboration allows you or your team to work on one design effectively.
• In-app components let you drop in buttons, add inputs and grids.
• Figma also grants cloud access, letting you save all your projects with the autosave feature.

Penpot

Another free tool for UI/UX designers is Penpot, an open-source wireframing tool for UIUX design. It is a community-based tool like Figma but comparatively smaller and lacks features or components like a library or prototyping. A few features include:

• You can invite your whole team since there are no seat limits for this community-based tool.
• Comes with built-in vector-based shapes and a flow-chart feature.
• Plug-ins are driven by the community with added templates. 

Wireframe.CC

Wireframe.CC is a free wireframing tool for UIUX design and is an ultra-minimal app for instant sketches. Comparatively, it lacks features like a components library and prototyping. The features of Wirefram.cc are as follows:

• To use it, you have to click and draw, making it simple.
• Requires no extensive learning
• Free canvas assisting you in staying focused and not distracted with toolbars or anything
• Quickshare worklinks enabling quick feedback

Pencil project

Compared to others, Pencil project is a free wireframing tool app that supports or works well in Windows, Mac, Linux and great for wireframes and diagrams. The interface is kind of dated, and collaboration must be done manually. Yet, the free plan and its sufficient features make it an exception. A few but effective features of this free wireframing tool are:

• Plenty of built-in stencils for web, mobile and desktops.
• It also works offline, which is the highlight of using this tool from others.
• Facility to export to PDF, PNG and SVG

MockFlow

Mockflow is not likely a free tool to be added on the list but its free plan makes it a great option to consider. It is a web-based wireframe suite with UI packs, making your work easier. Its free plan is limited to just one active project and 100 objects, enough for small projects. Features include:

• Loaded with ready-made UI packs for Bootstrap, IOS and Android.
• Basic prototyping features with annotations.
• Style guide features with a simple sitemap

InVision Freehand

InVision Freehand is a simple online whiteboard that adds wireframing tools. Take this fact as InVision is not entirely or meant to be used as a wireframing tool but for sketching. It is also ineffective for detailed layouts. Yet, it is worth using given its features, which are:

• Ideal for early brainstorming and rough layouts
• Freehand sketching with shapes, sticky notes all in one place
• Offers integration features with InVisions prototyping in case you upgrade

Balsamiq

Balsamiq is a wireframing and mockup tool based on Adobe. Since it’s a tool by Adobe, it is a reliable and effective tool for wireframing. It comes with layouts, rough figures and elements like icons for basic mockups. Features by Balsamiq include;

• Low-fidelity designs assist in easy comprehension
• Share your work effectively with a simple link
• Make quick adjustments accompanied by an easy-to-use or design drag-and-drop feature

Picking the Right Tool

Knowing tools alone wouldn’t work as you need to figure out your requirements, what your projects need and what suits you the best. Although you have opted for free tools, ensure that if you have some money, to opt for fairly charged tools, services or software with the base price and not the highest plan for effective work. With what we listed in the article, let’s suggest the tools that might suit your needs:

• If you are constantly working on a project and wireframing is an essential step, choose Figma. You can also choose Figma for community-based projects or for polishing your projects.
• You can use both Figma and Penpot for piquant design or work frame changes and collaborations.
• For offline use Pencil project is the ideal option with a few drawbacks 
• For instant or quick sketches and designs, Wirframe.cc is the ideal option since it’s meant for this purpose
• Mockflow is ideal with its free plan for quick design kits and UI kits for wireframing and efficient work.

Finally, these are the best free wireframing tools for UI/UX designers in 2025. Each tool has its own purpose and serves certain demands or requirements. Be sure to find what requirements or goals your projects have. These tools are used commonly and are the best in the design industry with reliability and efficiency. They are also popular for highlighting their quality as well. Use these tools for a better project and enhance yourself as a UI UX designer.

Aviv Digital Academy is one of the leading UI UX Design courses in Calicut. We offer a comprehensive curriculum designed to equip you with the skills and knowledge necessary to thrive in the design industry. Our programs provide a comprehensive Guide to become a UI/UX Designer, For more details, contact us at: +91 8156998844