All you need to do is start afresh by analysing the digital marketing course syllabus and what are the other details of the course. We will help you with the probable topics covered in the course. 

Why is a digital marketing course syllabus important?

How much one sees for a digital marketing course, that much means that the syllabus is important. If you ask what is significant for digital marketing in 2025, it’s not about what its course generally caters to, but about the syllabus itself that gradually implies the significance of the course. 

After browsing through several syllabi, you may have an idea of aspects like SEO, SMM, SEM, PPC, email marketing, and content marketing. What about other aspects like affiliate marketing, graphic design, AI, WhatsApp marketing, eCommerce, and analytics? These are also some vital points of today’s digital marketing you can never lose in the path of choosing one good digital marketing course. 

So, in this article, you can find what a syllabus with these topics can cover for your expertise, and carefully consider what you need within digital marketing. 

Updated digital marketing course syllabus for 2025

Looks like it’s time to discuss our academy’s comprehensive digital marketing course and syllabus. Let’s take a look at it. 

What You Need to Know About Our Course?

Our digital marketing course is designed to cover the digital marketing syllabus within 6 months. Our academy has customised the course for both classroom/online training(4 months) and on-job training(2 months). The 2-month job training can be completed at our parent company, Acodez IT Solutions which is also an internship. We have decided on the course duration and fees completely based on how they can develop their professional skills in a real-world environment. 

The digital marketing head of Acodez and our in-house digital marketing experts handle different modules in this digital marketing course. Thus, our syllabus has been constantly updated so that people with expertise can teach aspiring marketers the actual role of digital marketing in every sphere as well as assist them to find opportunities as they progress. 

Digital Marketing Course Syllabus 2025

Our syllabus covers popular and significant digital marketing topics in SEO, Performance Marketing, Social Media Optimization, Affiliate Marketing, and so on. Let’s detail them as follows:-

Major Modules 

Module 1: Social Media Marketing

Social media is integral to digital marketing, where social media profiles have to be optimized for driving traffic and visibility. The brands aim to enhance their online presence and convey messages through their social media activities. In this module, you will learn social media optimization for Facebook, Linkedin, Instagram, X & Pinterest and explore the following:-

• Customer Persona
• Branding (LFC)
• Account Setup
• Content Calendar
• AI in  Social Media
• Designing & Video Creation
• Case Studies & Reporting
• Social Media Tools

Module 2: SEO(Search Engine Optimization)

SEO is a crucial part of digital marketing as you know how much websites have made an impact on today’s marketing. Thus our academy would help you with:-

• Basics of SEO
• Keyword research and analysis
• On-Page Optimization
• Advanced SEO Strategies,
• AI in SEO,
• Off-Page Optimization
• Technical SEO & Auditing
• Reporting & Case Studies
• Local SEO
• E-commerce SEO 
• Video SEO (Youtube)
• WordPress Setup 
• Tools for SEO

Module 3: Performance Marketing 

Performance marketing is an advertising part of digital marketing, where different types of ads can be channelled for different platforms. This module covers:-

• Google Ads and Meta Ads( from its setup, circulated type of ads, optimization and bidding). 
• Other Social Media Ads for platforms like LinkedIn, X, Snapchat, Pinterest, Instagram, TikTok etc.
• Native Ads & Media Buying
• Tools for Performance Marketing

Module 4: Affiliate Marketing 

Affiliate marketing is another method of marketing where middlemen known as “affiliates” influence their particular audience on digital platforms to click on their links and buy the products. Thus, affiliates are paid some portion of the sales as “commission”. To much surprise, you can follow and learn from scratch as follows:-

• Basics of Affiliate Marketing
• Amazon Affiliate Marketing
• Affiliate Paid Funnel setup
• AI in Affiliate Marketing
• Blogging & Adsense
• Traffic Generation 
• Tools for Affiliate Marketing

Minor Modules

Module 5: Content Marketing 

Content marketing is a way through which content is specially designed to market and connect with the general audience. It essentially emphasizes a content’s influence over the marketing. Simply, it’s about the merging of creative ideas with a product’s appeal in the market. This module is about:-

• Basics of Inbound Marketing
• Content Marketing
• Content Calendar
• Copy Writing
• Podcast Mastery 
• AI Content Marketing
• Tools for Content Marketing

Module 6: Email Marketing 

Email marketing is utilised when an email is served for purposes when connecting with subscribers, targeting them for an action, retargeting them for taking another action and the list goes on. To achieve certain targets in email marketing, it’s also essential to understand email marketing through the following concepts and practices:-

• Basics of Email Marketing
• AI in Email Marketing
• Email Automation setup
• Lead Magnet & List Building
• Email Marketing Platforms (Brevo, Mailchimp etc.)

Module 7: Ecommerce Mastery

Ecommerce platforms have become a very popular medium. This is mainly because of the rising interest in online shopping. This has also expanded digital marketing strategies way beyond what was expected. Here, the syllabus intends to cover:-

• POD (Print On Demand)
• Dropshipping Mastery 
• Shopify Setup (Hybrid)
• Wocommerce Setup (Hybrid)
• Tools for E-commerce 

Module 8: Automation

Automation is all about automating the marketing processes which reduces the complicated tasks. In this module, you will get to know and explore about the following topics:-

• Automation types
• Content Automation
• Chatbot Automation
• Tools for Automation (Pabbly)

Module 9: WhatsApp Marketing 

WhatsApp marketing is now adopted by several businesses and startups to communicate with their customers. Without learning in detail about WhatsApp marketing, whatever efforts you take to connect yourself with your audience can be in vain. 

• Whatsapp API Setup
• Whatsapp Automation
• Business Whatsapp
• Whatsapp Funnel
• Chatbot Setup (Manychat)
• Whatsapp Marketing Tools

Module 10: Google Analytics

Analytics are the reason why digital marketing has gained popularity in recent years. So missing out on this section can drive your efforts towards low results. This module of our course includes Google Analytics Setup & Basics, and Google Analytics event & Goal setup. 

Additional Modules

Module 11: AI in Digital Marketing

We also provide an additional module which is specially devoted to understanding the role of AI in digital marketing. This module includes:-

• Use of Generative AI in Digital Marketing
• Prompt Engineering Basics
• Chatgpt & Bard Use Cases
• Use of AI in SEO
• Use of AI in Performace Marketing 
• Use of AI in Social Media Marketing

Module 12: Graphic Designing 

Graphic designing is an essential skill for a digital marketer. In the course of working in any digital marketing role, graphic designing can be of use at times. Looking forward to working with graphic designers? It is better to learn their language and work out the results in digital marketing activities. 

In this course, you’ll be introduced to some of the basics of graphic designing, stretching to its principles, colour theory and typography. Along with that, you can expand your skills from scratch with platforms like Adobe Photoshop and Adobe Illustrator. These platforms can be useful, especially for a beginner in digital marketing, and learning them in detail can help you create content that resonates with a particular audience. 

You can now unlock graphic designing with our 6-month digital marketing course in Kochi and Calicut!

Other Benefits of our Digital Marketing Course

We have let you explore our course syllabus and we have covered the subjects that particularly suit your interest in the marketing field. Some of the other advantages of our digital marketing course are

Internship

Our 2-month internship is not a mere space to earn a work-life experience. As an intern, you will be assigned on-job training client projects and get exposed to several live projects too. We also help you prepare yourself for interview sessions through our mock-up interviews, and assist you in getting placed. 

Portfolio Creation & Final Project

You will learn how to arrange and present your work effectively. Also, you may have to complete and present a comprehensive brand package including its logo, business card, social media templates and simple website mockup. 

Certifications

Upon completion of our course, you will be able to earn several digital marketing certifications including that of Google, Mircosoft, HP, HubSpot, Aviv Digital, STED Council and so on. 

Conclusion

We have explained the updated digital marketing course for 2025 that our academy is providing. You can get a brief overview of our course through the updated syllabus as well as additional information on the course which can help you find the worth of the course. 

Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844 

FAQs

1. What is the relevance of the digital marketing course syllabus?

A syllabus provides a clear-cut idea of the courses, i.e., that begins with covering the very basics of a topic to its advanced application. The syllabus becomes promising more only after the practical experience is provided after their classroom training is completed.

2. What are the different job roles available after completing the digital marketing course?

There are several job roles after completion of the course which include Digital Marketing Manager, SEM Manager, SEO Specialist, & Social Media and Content Manager.

3. How do academies start their syllabus of digital marketing courses?

The syllabus usually starts with SEO and SMO and is succeeded by subjects such as PPC, affiliate marketing, email marketing, content marketing, analytics, WhatsApp marketing, automation, eCommerce, AI and graphic designing. 

4. Is graphic designing included in the digital marketing course?

Yes, indeed graphic designing is a part of a digital marketing course today. It’s because graphic designing has gained the limelight in marketing activities and digital marketers in the coming ages should learn how visual content is crucial to their job roles. 

5. Which of the tools are covered in the digital marketing course syllabus?

For every digital marketing niche, such as SEO, PPC, SMO and many more, tools are very essential as the definition of digital marketing goes. Some of the tools covered in the syllabus are Semrush, Ahrefs, Google Search Console, Google Ads, Meta Ads, Mailchimp, Brevo, and Google Analytics. 

What are digital marketing certifications?

Digital marketing certifications are credentials provided only after completing a digital marketing training program. To attain this certification, the particular training academy most likely creates a syllabus with a set of practical sessions like internship and exam, so the worth of such a credential is realised. In simpler words, certification helps you convert your theoretical and practical knowledge into a certified skill. In turn, job seekers can add this to their resume/ CV which can be beneficial in stepping onto the next career path. 

With different digital marketing courses, you’ll be able to earn certifications from the training institute, and reputed companies from HubSpot, Bing, Google Ads, STED Council, HP and Semrush. These certifications are enough to certify your skills and mark your chances in various job roles.  

What is the difference between certifications and certificates?

It is to be noted that certificates are those credentials earned only after enrolling for 2-3 year degree courses in a college or university. An example of such is that there are digital marketing courses( UG & PG) in India as well as abroad. Unlike certification courses, the whole covers the same topic and doesn’t make it less worthy than the certification, yet with the increase of job seekers, two years could mean waiting more for a job. In the case of certification, you have the opportunity of learning digital marketing and create opportunities for yourself. 

Types of digital marketing certifications 

In today’s job sector, one should have digital marketing certificates if one wants to get hired. There’s also more leaning towards enrolling for skill-oriented digital marketing courses and certifications which may be paid and even free. 

Paid Digital Marketing Certifications

In Kochi, you might’ve noticed students investing their current knowledge in digital marketing training programs. These training programs are paid and each institute can avail them different customised courses. That is, institutes have varying course durations and fee structures depending on the level of resources they also can use to boost your current skills. 

The popular digital marketing institutes in Kochi like IIDE, NIIT, and Aviv Digital Academy have been promising students with relevant certifications and placements. These certifications are worth noting as these institutes have a better understanding of how digital marketing topics such as SEO, SEM, PPC, SMM, Content marketing, Email marketing, Affiliate marketing, AI, WhatsApp Marketing etc. 

Getting certified by reputed digital marketing institutes in Kochi can mean these programs provide you with the most digital marketing certificates and are totally worth your money. You can rest assured that your career has some of the clear-cut credentials giving way to professionalise your expertise.

Platforms like Udemy, Coursera and Sprout Social, are other sources of earning digital marketing certifications. These platforms provide online digital marketing courses with theoretical classes and practical tasks(assignments, quizzes etc) which can be completed at your own pace. 

Some of the paid digital marketing certifications include the following:-

1. STED Council Certification is a govt-recognised certification for adding credibility and value to a learner’s digital marketing skills. 
2. HubSpot Certification is for getting certified in digital marketing niches like content strategy, CRM, inbound marketing, email marketing, analytics, etc.
3. Bing Certification for understanding the utilisation of advertising in Microsoft platforms. 
4. Google Ads certifies students with expertise in Google Ads and PPC. 
5. HP Certification can validate the skills you’ve earned in the fundamentals of digital marketing, online brand building and business growth strategies. 
6. Semrush Certification is particularly for getting certified in the basics of SEO, including its tools and common SEO strategies.

Free Digital Marketing Certifications 

If you’re still vouching for a free/new certification, and don’t know which can give you the best exposure to digital marketing niches, this section can help you. Before that, let’s see what free digital marketing certifications can mean for you. 

Online academies offer free online courses, yet you can attain a certification only if you have completed their quiz or assignment. Additionally, these classes are taken by industry experts and get updated on the latest trends in marketing. 

You can get better ideas on influential topics like international and local SEO, Affiliate marketing on Amazon, eCommerce SEO, social media and content marketing, inbound and outbound marketing, etc. If you’re in the stage of learning digital marketing first, as we have said, you can attend free classes. Then take an internship. 

Some of the free online courses where you can get free digital marketing certificates are listed down below:-

1. Google Ads certification for learning and working out various types of advertisements. 
2. Google Digital Garage: The Fundamentals of Digital Marketing covers accurately 26 digital marketing topics.
3. Google Analytics Professional Certification is helpful for marketers to find the traffic of a website. 
4. HubSpot Certification provides common topics in digital marketing which can turn out to be useful for digital marketing freshers. 
5. Hootsuite’s Social Listening Certification is an intermediate-level course which can help you explore the role of social listening in social media marketing.
6. Semrush Academy is undoubtedly one of the best online academies which covers all niches in digital marketing.
7. Meta Certified Digital Marketing Associate is open to all entry-level marketers, job-seekers and aspiring students. 
8. Microsoft Advertising Certification for understanding the utilisation of advertising in Microsoft platforms. 

Benefits of digital marketing certifications

You may have an idea of how digital marketing certifications can be earned, and now we discuss the after-benefits if you have collected certifications along with other credentials. 

Set Apart Yourself from Other Candidates

Once you’ve decided to complete a course and earn certification, you should be very clear about the worth certification is providing you, and also the efforts you expect to put through. After getting certified as a digital marketer, you should explore the scope of your skill and why you intend to pursue a particular skill. This helps you to set yourself apart from other candidates. 

Pitching Practical Skills with Education

Education goes hand in hand with practical skills. Even in the case of a digital marketing certification, whatever you’ve learnt plays an important role in interviews. It is especially because you get a space to speak very much of your knowledge in digital marketing and your certifications prove your practical skills and credibility. 

Boosts Your Employability

At the end of the day, certifications increase your chances of getting hired. They are skills and in no doubt, they are certainly valuable in helping you score more points in skills. Often after graduation, students most likely get tired of listing any particular skill in their resumes without knowing its significance. In such a situation, it is better to enrol for an offline/online course for digital marketing and earn several certifications. It is the least one can do if they are looking for a job today. 

Get Promoted

This benefit can be realised only when you are interested in taking higher roles within digital marketing. From working as a junior in SEO to getting promoted as a senior will take effort. Certifications, in these cases, provide you with wider subject knowledge which helps you enhance your job role. Make sure that these certifications are really useful for your career. 

Demand High Salary 

You may have seen colleges have placements and students are offered salary packages because of completing the course. Likewise, certifications assist in demanding extra wages and setting your salary package. For digital marketers, there are free certifications that contribute to their existing careers, and after so many years, it is a fact that they would be demanding more wages because of the constant efforts they have put into learning and earning certifications. 

Conclusion 

To choose a certification course, you have to be clear about the goals you want to achieve in any industry, look for the timeframe in which you can wait and explore the digital marketing sector with its opportunities. We have already explained in detail about digital marketing certifications and what it means to your whole career. This article will help you sort out your worries in selecting the right certification course since you have already picked the right choice to pursue a digital marketing career. 

Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844

We are often in awe of the term “digital marketing”, that we understand and utilise the opportunities it unleashes for the businesses. But the history from where it was freshly developed cannot be ignored. To this date, new ideas are emerging and still, the roots of these ideas also date back to the last four to five decades. And a more prominent figure you can’t ever forget at any stake is Philip Kotler! 

Who is Philip Kotler?

Philip Kotler( born on May 31, 1931) is an American marketing consultant, author and professor at Kellog School of Management at Northwestern University. He has been trained as an economist under legendary economists like Milton Friedman, Robert Solow, and Paul Samuelson. His alma mater for the degree is the University Of Chicago and his PhD at Massachusetts Institute Of Technology(MIT). 

What is Philip Kotler Known For?

Philip Kotler is known as “the father of modern marketing”. Being an economist, he had been an active opinionist on marketing which he stated as follows:-

“The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.”

He had almost written over 100 books on Marketing, starting with his seminal textbook on Marketing management in 1969. Since then, he has edited the book every three years,  and the book itself has had 19 editions till now. 

Before Kotler’s Contribution

It is to be understood that earlier, when a subject like economics existed, several concepts and theories were considered vague as factors or determinants either considered fixed or variable. Thus, the small picture of a model was being reflected while other realities were often not discussed within. 

With time, market situations like monopolistic and oligopolies were termed and their equilibrium was being found through theories, the concept of marketing received a little attention. 

In short, demand was learned to be influenced by factors like the price and quantity of a good, the price of a related good, and the taste and preferences of a consumer. Slowly, marketing was being used in economics under the shelf of the concept of “selling costs”. Thereby, the demand for goods also was influenced by the marketing done by the producer. 

Kotler’s Contribution To Marketing 

What exactly did he formulate for the concept of marketing? To make his ideas very much clearer, let’s learn about them in this section. 

What are his ideas in marketing?

His ideas regarding marketing support a widened thought for marketing rather than it’s assumed to be. We had mentioned an earlier thought on what influences the demand for a good. Philip Kotler was one among them who understood and explored the influence of marketing on a product’s demand. He emphasised all the traditional and modern(social platforms) marketing channels and argued that marketing is crucial for businesses just like production. 

Marketing, in his idea, also goes beyond satisfying the profit motive. He indeed believed that customers are the centre of product and marketing, yet he inclined his thought to a different one. Marketing not only encompasses communication and exchange but also has showered its influence on non-profit organisations like charities, museums and political parties. 

What are the 4Ps Of Marketing?

In his book “Marketing Management” in 1969, he found out the four essential elements of marketing, that is called as the 4Ps Of Marketing and it goes the same for digital marketing too. They are collectively known as “Marketing Mix” and can be classified as follows:-

• Product
• Price
• Place
• Promotion 

These marketing principles are handy for those companies who better understand and influence the consumers’ actions and responses.  Thus, they can also find the particular selling point through which they can sell their product as well as maintain their brand’s image at the same time. Simply, marketing identifies those needs that are desired yet unfulfilled for a consumer. 

Are 4Ps in need today?

It’s almost four decades since these 4Ps were found to be crucial. If we ask about the relevance of these principles, yes we can argue that they are still crucial for a business but entirely depends on how the products are segmented, positioned, targeted and differentiated. This is the wider arena of how marketing mix has been for years and also now. 

Now, if we ask whether his ideas are on the verge of extinction, he makes it clear in the interview with Forbes. There is an interesting question he was asked about the shift towards digital marketing and the existence of the 4Ps in this generation. 

Let’s point out significant responses and key insights Philip Kotler has provided in the interview:-

• He emphasises that there is a sort of responsibility in marketing that a marketer should be identifying new market opportunities and assessing their size and feasibility. 
• He states that it’s better for both the “old school”, and “new school” of thoughts to join hands as traditional marketing and digital marketing lose no importance when used in a balance. 
• He welcomes the ideas that succeed or precede his 4Ps of marketing. He mentions other Ps like packaging, people, physical evidence, etc, as well as 4As such as availability, affordability, acceptability, and awareness being used. 
• Lastly, he praises the progress of digital marketing that leaves room for interacting with customers(customization) and targets the audience accordingly. He also stated that traditional marketing had kept a locus of control which narrowed the marketing activities. 

Published Books

Dr Kotler has been the author of over 100 books which cover subjects like corporate social responsibility, education, environment, government marketing, healthcare, hospitality, innovation, capitalism, democracy and many more…..

Some of the known books can be listed as follows:-

1. Marketing Management(currently 19th edition)
2. Kotler on Marketing: How to Create, Win and Dominate Markets(2001).
3. Legends in Marketing Series: Philip Kotler (compilation of Kotler’s published articles presented in nine volumes in 2012, and edited by Professor Jagadish Sheth.)
4. My Adventures in Marketing (Kotler’s autobiography published in 2017)
5. Marketing 6.0: The Future Is Immersive(2024)

You can find more published books by Kotler on this site. 

Other Contributions

Other than being a marketing author, Philip Kotler also has been known for the following contributions. In 2016, he started an online site “The Marketing Journal” along with Christian Sarkar mainly to share insights and upcoming trends in marketing. 

In 2018, he had been a co-founder with David Hole and Jason Voss of a think tank named “The Sarasota Institute”. Later on, in the same year, he again joined hands with Christian Sarkar to start a resource that deals with progressive brand activism. You can check out their website. 

In 2019, he was interested in finding solutions to urgent problems by using models. It was also started by Sarkar and Kotler and was named “Wicked7 Project”. The project aimed at finding the solutions to impossible to solve kind of problems. They welcomed individuals and institutes who are interested in this movement. 

Conclusion

This article provides everything you want to know about Philip Kotler, father of digital marketing.  We have briefly helped you know about Dr Kotler, before his popularity and how his contributions have driven towards broader ideas of marketing. Moreover, we have explored his works as well as his contributions to digital marketing. 

Aviv Digital is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844 

Understanding SEO

SEO is a crucial part of digital marketing, aiming to discover prospects within the website visit. In this section, let’s explore the SEO aspect of digital marketing. 

What is SEO?

Search Engine Optimisation(SEO) by its word itself means optimising the websites so that they can be visible when searched and are shown first(highest rank). SEO disperses into various activities like analysing the websites, deciding which content can be perfect for the website and adding suitable keywords to the content. Simply, SEO aims at gaining organic visibility and rankings, which is found to be helpful in converting visitors to leads. 

Components of SEO

SEO can be classified into core elements like on-page, off-page, technical SEO, and local SEO. 

On-page SEO is about optimising website content by considering keywords and rich snippets along with short content like title tags, meta descriptions, and URLs. On-page SEO also ensures the proper structure of website pages, internal and external linking, and schema markup, and these act as a pillar on which a website can count confidently. 

Off-page SEO is concentrated on attributing a website its authority. It is done by discovering authoritative links outside the website and adding them to the relevant content section of the website. 

Technical SEO is a continuous process of meeting website security and authority in technical terms. A website in that sense, is expected to use HTTPS in its URLs and have an SSL certificate to make it the real website. In a simpler sense, technical SEO ensures crawling, indexing, rendering, and website architecture. 

Local SEO is all about implementing the above SEO strategies within a local city or region. For instance, it could be easy for a business in Kochi to start with local SEO before turning their presence wider. Thus establishing a website and listing it on Google My Business(GMB) could be done very easily for a local city or region. 

Pros and Cons of SEO

There are pros and cons for every business interested and using SEO in their marketing strategy. As the strategy is luring enough to straighten its business, it is necessary to evaluate what it aims for and what it yields. 

 Pros of SEO :-

• It aims to generate organic/natural traffic for the website without any spending. 
• It can help gain the trust and attention of the audience. 
• SEO efforts deliver long-term traffic. 
• It provides a better user experience by engaging the website visitors. 
• It yields high click rates as the audience likes to choose organic results rather than seeing an ad. 

Cons of SEO :-

• SEO takes months to show the impact of its strategies. 
• Frequent algorithm changes in search engines require constant changes in efforts taken.
• High competition among high-demand industries can starve the website out of rankings and traffic.
• Unlike ads, SEO can’t generate instant leads. 
• Without an SEO expert, businesses may suffer losses as resources are passed on to create organic traffic. 

Understanding PPC

Pay-per-click(PPC) is an online advertising method which is capable of bringing expected results instantly. This method also needs authoritative and relevant content, keywords and work similar to the way SEO puts up a hook in optimising a website. Let’s get to know more about PPC in this section. 

What is PPC?

PPC is a form of online advertising for which businesses pay a fee for every click done by the user. The major PPC platforms like Google Ads, Facebook Ads, and LinkedIn Ads are very useful in helping marketing specialists bid for the value of the clicks. A click’s value may depend on the chosen keyword, platform and target audience, which determines the overall quality of a PPC campaign.  

Components of a PPC campaign

A PPC campaign needs certain components to work out the essential goal of a business. These components concentrate on the success of the campaign and their influence cannot be ignored. 

Keywords are one and foremost of the important components, which are very useful in choosing the right user search and ads circulated along with it. Long-tail keywords are suitable in this case and are crucial for success. 

Ad Copy follows after the keyword. You may have been familiar with phrasing the compelling content that can extract much of the leads from the PPC ads. Such a copy shall be encouraging(using CTAs) and stay relevant to the search intent. 

Landing pages are those pages that users are directed to after clicking the ad. The page also should be optimised which can convey clear messages, load faster and follow CTA too so that users don’t hurry to exit the page. 

Bidding strategy is very crucial because of bidding over keywords and target audience. Simply, bidding can impact the cost and performance of an ad. 

Performance Tracking & Analytics can be enabled through Google Ads, Facebook Ads Manager, and Google Analytics. The metrics to be monitored include click-through rates(CTR), conversions, ROI etc, which is very important to improve the ads when needed. 

Lastly, the types of ads that are circulated using the PPC method, decide the scale of the above components and check if it works out the strategy as well as of a need to bring better results. 

Pros and Cons of PPC

Even when PPC has a good hold in digital marketing, some praise its results, while some feel PPC is not fit for their business. Let’s list the pros and cons of using PPC for businesses. 

Pros of PPC:-

• Provide instant results as these ads create urgency when circulated. 
• Use precise targeting based on keywords, demographics, and user behaviour. 
• Can maintain a proper budget for the ads. 
• PPC platforms enable tracking and analysis of every campaign. 
• PPC applies to ad formats like search ads, display ads, shopping ads and video ads. 

 Cons of PPC:-

• Incurs higher costs for every ad, otherwise traffic cannot be promised. 
• High-demand keywords are costly which small businesses can’t lay their finger on. 
• There are cases even when the target audience is right but ads cannot enough generate leads for the time being. 
• They also cannot promise long-term traffic like SEO. 
• It also requires regular monitoring to yield the best results. 

SEO vs PPC: Impact on Kochi Businesses and Trends 

We have discussed the general differences between SEO and PPC, yet we have missed the point of how businesses in Kochi shall choose the opportunities and yield straight out from them. 

For a company that aims to blow its marketing efforts both in the short run and long run, both SEO and PPC can work out. SEO aims for long-term branding stressing aspects like brand awareness, and then market depending on the level of expertise they create. By creating a website and optimising it for building the brand’s presence, SEO efforts genuinely aim at long-term results leading to branding the business. If the same company wants to choose PPC, it is purely to result in valuable leads within a short period of time. Thus, PPC creates urgency through their ads to divert the audience to a particular set of products or services. 

Furthermore, we know how the Kochi brands have a local reputation. Several businesses in Kochi, have first tried to find the pain points of the local community to choose the strategy. In the above paragraph, we have clearly mentioned when SEO and PPC work best. The only mistake that the brand shouldn’t make is misunderstanding the SEO and PPC practices. 

SEO vs PPC: The Interesting and Awful Myths!

Conclusion 

This article can provide you with insights into SEO and PPC and bust out the general myths that are understood to be true. We briefly pointed out the role of both SEO and PPC in businesses centred in Kochi, considering their pros and cons too. Thereby, this article can help you bake and storm the basics of SEO and PPC to learn its feasibility. 

Aviv Digital is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844

What we are here with, are the social media marketing interview questions that can be possibly and most asked ones in particular. These questions can be noted for your future social media-related interviews and can be useful to the extent that you can be exactly ready to answer what you’re going to. Preparing for social media marketing interview questions can help you confidently showcase your expertise and land your dream job in the field

What To Do Before Preparing For An Interview?

Before you get ready to answer social media marketing interview questions, it’s better to compile the skills you’ve earned presently in your portfolio and CV.

Think of possible queries that the employer wants to know. You have to get your answers right and build up your confidence in your words so that employers can get the right idea about your profession. 

If you’re a fresher, it’s highly suggested to take any digital marketing course in Calicut or an internship, so that you can also have practical knowledge of general ideas about social media marketing. 

If you’re a professional, you have to redo all the same tasks as above and then, prepare yourself for the interview. Also, learn about the company you are attending the interview. 

Top 25 Most Expected Social Media Interview Questions!

The social media marketing interview questions are asked to test a candidate’s likely response, and they are often followed by general ones related to your experience, strategy and planning skills, analytics-based, and audience-oriented questions. You can find a list of social media marketing interview questions and model answers in this order so that you can be prepared for the interview within the time limit.

1. What is Social Media Marketing? Why is it important for businesses?

Social media marketing is one of the mediums through which digital marketing becomes possible. Over the years, its use has favoured businesses in building their branding and by branding, (I) mean that social media platforms have the best of the features that help a business attain an online presence, run effective ads, posts and other marketing campaigns. Marketing in social media becomes more effective as you can gain a good amount of followers as your leads and engage them which ultimately helps in branding. 

2. What do you know of our brand’s social media presence?

Learning about your brand’s social media presence was more like storytelling. As (I) am interested in how social media works for most of brands, I have felt your brand’s message conveys a clear-cut message and ideas that have simply created interest to learn more about your social media strategy. (The answer can depend on the type of company you have applied to.)

3. Which social media platform do you think is more suitable for our brand and why?

This is an important question that interviewers often ask in Social Media Marketing interviews.It can depend on the goals a brand intends to achieve, and choosing a platform can thus vary. This happens because each platform has a very different audience who follow their tastes and preferences. For example, if you want to attract a young audience, you should find where they are and then suit your brand goals through that platform.

4. How do you define a successful social media campaign?

A successful social media campaign means that the marketing team for social media has been able to yield potent leads that mean value to the business and keep the audience constantly within reach of your marketing campaign to make them aware of your presence. (you can add your ideas too.)

5. Which of the social media marketing trends are you excited about?

Social media has been assimilating features that currently assist businesses in promoting their venture. Thus, these (trends) have simplified the process of shopping and audience segmentation. (Mention more about your insights into social media marketing trends that you’ve been noticing and specify it briefly.)

6. Have you ever handled any brand’s social media account? If so, what are your achievements?

(If handled any brand’s social media account)- I have handled this( number) of many accounts as a freelance social media marketer/ executive. I had run some campaigns and helped them increase their followers, and engagement and also generate leads. (Be specific about the achievement as you have added it to your portfolio.)

7. Can you describe your experience managing social media accounts?

(You can provide a similar response as the previous question. You can also explain any significant difficulties faced and how you rectified the impact on time.)

8. Tell me about one successful social media campaign you have worked on and how it turned out to be successful?

This is the campaign I had put more effort into, especially in areas of visual content, and used several other strategies to make it work more efficiently. The same campaign had previously not got visibility and no leads, therefore had to work on it more deeply to strategically create effective content. (You may add up the details of campaigns and give insights into their resolution). 

9. How do you handle negative comments or feedback on social media?

If there’s a concern on the part of the loyal audience, we can’t certainly ignore it. Other than implying hate over the audience, I will try my best to negotiate with the customers and implement content strategies accordingly. 

10.  How do you create a social media strategy from scratch?

Every social media strategy I had done, I had followed steps like:-

• Define objectives for the campaign( Brand awareness, traffic or leads)
• Understand which audience is to be targeted.
• Selecting the right platform where we can target our audience. 
• Creating content which can resonate with the target audience. 
• Schedule the posts, monitor their results by checking their metrics and more than that, and adjust strategy based on its efficacy of reaching the audience. 

11. What is your approach to audience research for social media campaigns?

I ensure some steps before deciding a final take on the audience. I start by stating the objective of a particular campaign and rely on Social Media Insights. If the platform is decided to be Facebook or Instagram, I will take a check of its insights. Then I will use Social Media management tools like Google Analytics(tracking the traffic and understanding audience preferences), BuzzSumo(competitor analysis), and Sprout Social(social media management tool). Afterwards, I create audience personas, learn trends and opportunities and align them in social media campaigns. For a campaign, my efforts have also resulted in the page receiving 35% engagement and 25% website traffic. 

12.  How do you plan and manage a content calendar for a month?

I ask myself about what I have to achieve this month through social media campaigns? I arrange tasks for this month by considering the seasonal events and trends, and also milestones as I believe them to be crucial periods for implementing strategy and attaining our goals. As content creation serves to be more important in each stage, I maintain a content calendar because of which I could roll out most of the effective marketing strategies. I keep data on the type of content and its date to be published, and also essential metrics which have simplified my tasks. Additionally, I take insights into the data of previous successful campaigns through the same content calendar. 

13. What steps would you take to grow our brand’s social media following?

I will certainly take care of the essentials your brand needs:-

• Create engaging content without compromising its quality. 
• Run targeted ad campaigns. 
• Build relationships with our customers if needed. 
• Collaborate with influencers. 
• Track the metrics and bring improvements to the strategy. 

14.  How do you balance paid and organic social media strategies?

I would take an understanding of the type of strategy the page would need. Both the paid and organic social media strategies can boost reach and engagement, so I suggest using them both in a way that doesn’t waste our efforts and resources. Based on how it roots for our goals, I will try to balance them,  make them profitable and equalise our efforts as well as our results. 

15. Which metrics are most important for measuring social media success?

Metrics for measuring social media success are reach and engagement(shares, likes and comments), traffic and conversions(sales, and leads), and return on investment(ROI- for measuring the returns or profitability of social media campaigns). 

16.  How do you track the ROI of social media campaigns?

Track key metrics that indicate the performance of social media campaigns, such as conversion rate, traffic, engagement rate, cost-per-click, cost-per-thousand-impressions, etc., and compare them to the revenue generated. By using Google Analytics, it has become easier to measure the ROI of a campaign. 

17. What tools have you used for analytics and performance tracking?

I’m proficient with a range of analytical tools, including a built-in analytics dashboard within platforms like LinkedIn, Facebook, and Instagram. For managing several platforms, tools like Hootsuite and Sprout Social can be used for social media management. Also, using tools helps in managing specific data and overall, becomes very useful in analysing the performance of social media campaigns. 

18. How do you present campaign results to stakeholders?

When presenting campaign results, I intend to communicate clearly and concisely to the stakeholders. Moreover, I will highlight the key trends that results have, and convey their impact on the businesses with respect to campaign goals. Also intending to provide reports that are very clear in format and and keep them informed of the progress gained during campaigns.  

19. Can you explain the difference between reach, impressions, and engagement?

• Reach- is the total number of persons who have seen a content. It simply implies the size of the audience. 
• Impressions-  are total number of times content was displayed. If a person sees a content for multiple times, that also counts. 
• Engagement- is related to the connection between businesses and audiences. 

20. How would you use short-form videos (e.g., Reels, TikToks) in a social media strategy?

Short-form videos are used to:-

• Provides a clear objective for businesses. 
• Create resonating content which is relevant to the target audience. 
• Follow a storytelling across the platform. 
• Collaborate with impact-making creators. 

21. How would you use a platform like LinkedIn for marketing? 

LinkedIn is known as a professional space where industry experts and people from various professions join. Being an area to build thought leadership, it’s also possible for businesses to market what they have to offer. (Add your thoughts on how you can leverage LinkedIn for marketing.)

22. What strategies would you use to build an active and engaged social media community?

It can be done by focusing on creating high-quality content for the target audience, consistent and timely engagement, incentivizing participation, and collaborating with influencers. 

In some cases, some companies also some behavioural questions in social media marketing interview as follows, to understand the candidate’s potential other than just the skills. They are:-

23. How would you encourage user-generated content (UGC) for a campaign?
24. How do you manage relationships with influencers or brand ambassadors?
25. What steps do you take to ensure your responses to followers are timely and professional?

Conclusion

We have discussed in detail all the possible questions an employer may ask in the social media marketing interview. You also can find the probable answers you may provide if difficulties in questions arise. We have also found some behavioural questions which can also vary from one company to another, yet they can help you understand the level of questions asked and concisely respond to them. 

Aviv Digital is one of the leading digital marketing training institutes in Calicut, Kerala. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 9037 489 577

What’s the difference between UI and UX design?

Before exploring why UX is better let us understand the difference between each to understand what it is and what are its use cases which helps you determine its importance much easier. In simple terms, each of them is:

• UI Design: UI or User Interface design deals with designing, creating and editing web or mobile applications and websites. It deals with managing visual elements. It shares the same design principles used by graphic designers which makes them alike. UI tends to be the same but makes it seamless, easy to navigate and add functional possibility to the design.
• UX: Design: UX is meant to be User Experience Design and deals with tasks such as improving the experience of the user of a mobile or web application and websites. UX designers achieve this by doing tasks such as wireframing, prototyping and editing existing designs, UX designers make the design live and easy to navigate for the users. They also improve or implement functionality and smoothness to their design or any other UI design.

Now with the differences let’s look deeper and determine Why UX is better than UI:

Why UX is better than UI

UX for problem-solving and UI for visual appeal

The major difference between the two is the fact that :

User Experience (UX) Solves problems in design such as its interactivity and functionality. UX design makes the product easy for users to use. To do this UX designers go through processes like research-testing and refining workflows.

The user interface (UI) is simple compared to the UX process as it focuses on visually pleasing content. The UI process includes the same tasks or approach as a graphic designer as they follow the same design principles. The process includes colour theory, font, typography, shape, placement and much more. The task here is to create content that is simple, effective and aesthetic but with the possibility of interactiveness or functionality yet that falls under the role of UX as well. Also, understand the fact that regardless of the pleasing designs without UX the project wouldn’t be live. This also accounts for poor designs as well.

Prioritize Usability

In the world of functional designs, UX prioritises usability more than UI design does. You can often see websites with average UI but with great UX still working and no complaints from the users but not vice versa. While designing products web or mobile applications and websites usability comes first and UX prioritise the first thing contributing to a reason why UX is more important than UI.

UX guarantees the product values

The point of view of the users and their struggles are understood by the UX designers. They put themselves in the shoes of the users by surveys, research and testing its usability. By doing this UX offers or delivers value and overall ensures and increases its status.

UX focuses on user Centered design.

Once again giving importance to users it is user-centered. As soon as an inconvenience or edit is required in a design, UX designers solve a real-world problem. A dedicated UX design works effectively and the changes fit effortlessly to the user’s workflow and their lifestyle. In simple terms, seamless navigation must be served.

UX is a journey

UX tends to be a journey compared to the UI since UI design doesn’t require many changes or updates over time. UX on the other hand requires constant work. Compared to UI it’s also a long process from starting to discovering the product, interacting with it later solving problems and even after the end product they are required to maintain customer satisfaction. 

UX does testing and Iteration

User experience design is a data-driven process which includes feedback, conducting usability tests and also accompanying it with sufficient metrics for analyzing and making changes to improve the product.

UX influences Business Success

When it comes to the design industry UX serves as its backbone. It impacts the succes of businesses in key metrics like:

• Conversion rates
• Customer retention
• Loyalty towards the brand

Meanwhile an ineffective UX leads to:

• Hike in bounce rates
• Frustration to the users
• Negative reviews

It is difficult for UI to fix or find solutions to these issues especially if the problems above isnt optimised.

Retention vs Admiration

This in simple terms is the biggest function or use case of each design in a single word. UX focuses on retention of the users as they stick to an app or website that is easy to use with a good to average design rather than an application or website that has great visually appealing content but is hard to use. As a good UI UX designer you must understand what among these is important and choose what matters, which in this case is retention.

UX reduces complexity in understanding

As seamless UX lets users learn or understand much easier it requires fewer instructions or guides to the users as the smooth and intuitive user flow lets them navigate and understand themselves increasing the rate of interactivity. 

Long-term business growth

UX offers more to business growth or for its future than UI does. UX is a process or journey for easier navigation, functionality and interactiveness while UI tends to be visual it also requires visuals that are appealing to the audience therefore new and updated designs or trends must constantly be followed proving a design wouldn’t last forever but UX at least last longer. This highlights another reason why UX is more important than UI.

Real-world examples

Let’s look at some real-world examples where UX is prioritised and found success or growth and how UI identifies to be the cherry on top of the cake. They are:

• Apple: Amongst the biggest players in the tech industry have a simple user interface. But its success lies behind its smooth UX along with its functionality and interactiveness. This is evident via their so-called competitors with good design but poor performance over the years.
• Google: they gave importance to UI and its freedom yet its minimal design is backed by quality UX

Conclusion

Coming towards the end of this article, our research, and comparison have pointed out the existing fact that UX is more important than UI or better. If I’ve gone through this far you must be aware that UI is a visual appeal enhancer and the product of UX to seamlessly work. Meanwhile, you are now also aware that UI is the cover and the content or soul lies in the UX. Ensure you prioritise what suits you and understand what’s needed in the design industry. Also, learn the best UIUX course from the best institution.

Are you looking for a career in UI/UX Design? Aviv Digital is one of the leading UI UX design course in Calicut. We offer a comprehensive curriculum designed to equip you with the skills and knowledge necessary to thrive in the design industry. For more details, Contact us at: +91 8156998844

How the consumer will react if the producer/company does their role of marketing? The question goes on and now we recollect it in this era of digital marketing. To be more specific about data analytics and digital marketing, we have this article to make it clear for you. 

To learn more about the use of analytics in digital marketing, you can also enrol for a digital marketing course in Calicut.

Why do Digital Marketers in Calicut need Data Analytics?

It is quite simple to understand. Traditional marketing failed to consider how not using data has brought up losses in their businesses. The businesses that have invested in traditional marketing had to keep up a large amount of their expenditure for marketing and the leads generated were not known until the actual sales were counted in the first place. 

Digital marketing needs data analytics for this reason. As an analyst or marketer, data analytics can never make you run out of revenue and decide how much expenditure should be allotted to earn expected revenue and leads. 

Now, data has become a core of digital marketing as a small set of data for SEO, SEM, SMM, etc, make an impact in taking new actions and evaluating the point where the analysts went wrong. As a supplement to digital marketing, data analytics constitute a larger portion and it’s inevitable to ignore this fact. 

Role of Data Analytics in Digital Marketing 

As we have already discussed how data analytics is important for digital marketers, let’s now explore the wide role of data analytics in marketing.

1. Data-driven marketing 

It’s not a secret anymore to say that marketing has chosen to lean on data rather than just using budget on any expenses in digital marketing. How consumers behave and how campaigns are working, data analytics are the subject that comes to help. It analyses the set of data that marketers may need and advises them on where to improve and where not to. 

2. Measuring campaign performance 

Aren’t you familiar with key KPIs and performance metrics that are useful in digital marketing? For SEO, SEM, SMM, PPC, email marketing and so on, as an analyst, you can learn how their progress is going and identify the reason why the campaign is generating leads. 

3. Allocating budget and improving ROI

Because of the extensive use of data in digital marketing, budget allocation is considered in accord with its lead generation, ROI and its future. Since then, marketing has aimed at allocating costs that equal their revenue and revive their brand name in the near future. 

4. Targeting the specific audience 

Earlier, not knowing the audience became a barrier to branding. Today, branding has become essential for businesses and marketing only enables it. The data becomes useful even in this scenario as while creating certain campaigns, it is driven towards a certain audience. The demography of the customers essentially helps in this case. 

5. Competitive analysis

As you engage in business, there will be competitors who can share the limelight with your brand. To stay competitive even in the longer run, businesses have to build their expertise and marketing does this for them. To understand in which terms they have to stay competitive, you need to learn the branding of competitors as much as possible with data, to implement any changes if necessary. 

Sources of Data

There are various platforms where you can collect data which can be useful for digital marketing. They can be listed below:-

There are other areas where analytics meet digital marketing activities, such as marketing automation, ecommerce analytics, customer feedback, market research, affiliate marketing etc. 

Scope of Data Analytics in Digital Marketing 

The application of data analytics in digital marketing has taken various forms of analytics since then and now. The trends in digital marketing like personalisation, voice search, AI and chatbots evaluate the ways the brands can communicate to their audience effectively. As a part of marketing, data analytics has aligned with it to create effective marketing strategies.

Let’s discuss some of the scope of data analysis that has been crucial in marketing activities as follows:-

1. Descriptive analytics– used for learning about what the past had been. 
2. Diagnostic analytics– can be of use to analyse why something happened in the past. 
3. Predictive analytics– using statistical methods and machine learning, possible and potent outcomes are forecasted with past data in mind. 
4. Prescriptive analytics– also uses machine learning, and collects data from various sources to evaluate the impact of company activities and customer interactions. 

Essential Skills for a Data Analyst

What are the essential skills needed for a data analyst aimed at engaging in digital marketing? Even digital marketers who are interested in taking themselves a dig deeper with data can attempt to become data analysts. The required skills for a data analyst can be categorised into technical as well as soft skills which are explained below. 

Technical Skills

The technical skills required to become a data analyst under the shade of digital marketing are not compromising. He/she should be:-

• Having excellent knowledge of analytical tools like Google Analytics or Adobe Analytics. 
• Having experience in data analysis and manipulation, particularly using Google/Excel sheets and also SQL.
• Hands-on-experience with any of the data visualisation tools.
• Learnt knowledge of digital marketing niches and tools. 
• Known programming languages like Python & R. 
• A proven expert in data analysis techniques and related skills. 

Soft Skills

A data analyst has to use his/her analytical thinking wisely so that their role can be strictly devoted to digital marketing. If we expand these roles, we can list them down:-

• Problem-solving skills
• Communication
• Creative and Critical Thinking 
• Time management
• Adaptability

Conclusion

As we conclude, let’s summarise the points we have discussed. To start with the article, we have briefly explained the development of marketing since centuries back, and how it has shifted to digital marketing today. We have also explained why digital marketers in Calicut need data analytics in the present period and expect to use it in the future. We have discussed in detail the role of data analytics in digital marketing in common, followed by the data sources and scope of the data analytics. Lastly, you can learn the basic technical and soft skills of a data analyst working in the digital marketing industry. 

Aviv Digital is one of the leading Digital marketing courses in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844

What Kochi Digital Marketers Should Try?

It’s time you involve and engage with different people across the digital marketing industry. You can’t miss out on the opportunity to connect with people across the globe, especially on online platforms. The online environment has plenty of resources and communities which can interest you apart from the working space you have currently. 

Online resources are an asset of knowledge which can provide you with a set of courses, tools, articles, and webinars. Online communities, on the other hand, are spaces where you can share your interests within a group and work out what’s best for a business today. 

Interesting Resources For Digital Marketers In Kochi!

Here is where we got you some helpful resources that can sort out your current confusion in digital marketing and its niches.

1. HubSpot 

HubSpot is mostly related to and familiar with providing free digital marketing courses. These courses cover content marketing, email marketing, inbound marketing and sales, etc. Other than that, you may find options to join their community as well as events. HubSpot is also known for its resources like providing blogs, ebooks, and guides and sharing their knowledge base regarding certain topics. 

2. Moz

Rand Fishkin is the founder of Moz, and their blogs are rich with essential SEO topics. Even though they have free and paid courses, there are absolutely open-to-use guides and checklists that most marketers can rely on. Additionally, Moz is providing free tools and also an opportunity to join its community. 

3. Sprout Social

As software solely for social media management, this platform is a space where a social media marketer can find his/her expectations. Sprout Social’s Insights Blog covers topics and trends in social media marketing and reading them is worth of time. The Sprout Academy aims to provide on-demand courses and certifications just like other resources. The case studies are also provided by them which specifies on the tangible results for the companies who have been their partners. 

4. Semrush

As a digital marketer, there is no doubt you are familiar with Semrush. Apart from them being used as tools, there are chunks of resources that may have been underutilised. You can go through any of their ebooks, data insights, and also courses which can be of help to marketers trying to professionalise their expertise. 

5. Duct Tape Marketing 

If attending events or reading blogs isn’t your cup of tea, check out Duct Tape Marketing’s Podcasts. Hosted by John Jantsch, the author of Duct Tape Marketing and a marketing consultant, you can subscribe when to get the next episode dropped on your email. They also have covered previous episodes of their podcasts and stress specifically marketing for small businesses. 

Popular Digital Marketing Communities You Can’t Miss!

Even though we have discussed briefly the platforms and their opportunities to join the community, here we mention some of the popular communities that have raged their interesting features as well as the reasons that make it a choice to join.

1. Digital Marketing Hub

Founded by Prateek Shah, Digital Marketing Hub is primarily a Facebook group with +60,000 followers and there is no fee to be paid for joining. Even though it is a digital marketing group, it aims to discuss topics like CRO, entrepreneurship and growth marketing. As a digital marketer, you can post your ideas in niche areas and engage with the group members. 

2. Superpath

Superpath is a slack-type community platform solely for content marketers. There are two plans which provide free and plan membership. You can check their website for the plans and features. For the free plan specifically, you can enable newsletters and enrol for their free workshops, podcasts and webinars. 

3. Content Marketing Lounge(CML)

CML is a private community for content marketers. With around eight thousand people as members, Content Marketing Lounge serves as a community for freelance writers and content marketers. 

4. CXL

It’s a Facebook group which is a space for discussing topics in digital marketing like CRO, growth marketing and analytics. CXL has been a community consisting of 19,000 members and it’s the best resource a digital marketer can utilise and strive for something that could make it outstanding.  

5. Exit Five 

Exit Five serves as a community for B2B marketers. This community can be a source of inspiration for those B2B marketers who are at a point of getting exhausted and are searching for what can make their next path in marketing special. This community can be the best when you feel having lack of ideas or strategies. 

6. Women in Tech SEO

Women in Tech SEO is a community founded by Areej Abu Ali in 2019 aimed at bringing more involvement from the part of women and encouraging them to reach out to each other. The website of this community consists of newsletters, blogs, and other initiatives. This community is more concentrated on discussing technical and content SEO, and analytics, and the list follows more. 

7. Demand Curve

Demand curve is a kind of space for startup founders, growth marketers, and consultants. You can sign up for their community on their website. Also being a Slack community, you can connect with people freely with no payment for membership. The community particularly engages in technical aspects of SEO like product marketing, FB and IG ads etc.  

8. Growth Hackers

Growth Hackers is another community with free membership and is made for growth marketers, entrepreneurs and startup founders. With over 25,000 active members in this community, you can learn more practical importance of growth marketing, as they are being taken by seasoned professionals in the industry. 

Conclusion

This article is a gentle reminder to those marketers in Kochi, trying to find their passion in digital marketing, and taking an entrepreneurial career nextly. You can certainly get an idea of the resources you can rely upon and refer to as well as connect with a whole new set of experienced people.

Aviv Digital is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844

What is Figma?

For those who are new to the design industry let’s understand what is Figma in brief,

Figma is a Collaborative Interface Design Tool or It is an out-and-out design tool used to create, edit and craft functional, adaptive and user-friendly designs. It comes with features such as team collaborations, AI assistants, and plug-ins to make the design or content more responsive and smooth. 

What is Figma used for?

Aside from what is its uses, Figma comes with added use cases. These added uses increase the versatility of Figma and make it ideal for UI/UX design professionals. Figma is used for purposes like:

• Figma can be used or most probably used to design mobile and web applications, websites and a few other digital interfaces.
• Create wireframes for layouts and make raw designs as design mock-ups
• Prototype mere designs to implement interactivity.

Uses of Figma

As you know What is Figma, Other than a platform for User Interface and user experience design, Figma can be used for a few other purposes that concern the design industry. These uses are as follows:

• Ui/UX designing: is the first and foremost use case with Figma. You can create engaging and responsive user experiences and interfaces for convenient and seamless experiences.
• Prototyping: for interactive content letting you showcase your design’s interactivity and functionality.
• Collaboration: to work and seamlessly connect with your team for editing and contributing to a single or multiple projects. Teams can also involve development and brainstorming for planning and organising well.
• Manage design system: the ability to manage More than one design system to effortlessly have control over your designs and projects.

Benefits of Figma

Compared to other UI/UX design or Design tools in general Figma is rich in features that add to its value and increase its benefit. Knowing the uses of Figma A few of the most prominent benefits of Figma that keep it above its competitors or alternatives are as follows:

• Cross-platform usage is amongst the best features or benefits of Figma. It allows designers to work on designs regardless of their operating system via logging on to a web browser. 
• It also allows real-time collaboration for multiple projects, enabling them to edit and make changes simultaneously.
• Your and your team’s files are backed up in the cloud and always updated accordingly with the changes you make. It can also be accessed from anywhere.
• Figma is a community-based design platform that lets you have resources like plug-ins, templates and design systems free of cost.
• Other notable benefits of Figma include cost-efficiency and an integrated prototyping feature that doesn’t let you take extra effort for additional tools to test designs.

Role of Figma

Amid numerous tools available in the market especially for graphic Design and UI/UX design including tools that can be used for both, Figma set a quality standard in the design industry. The role of Figma in the design world is crucial.

It serves as an all-in-one tool for designing in a single space. With this space, businesses and professionals regardless of the fact whether it’s a single individual or a team enable rapid workflow, and consistency and provide more accessible designs. Figma is an unavoidable tool for UI/UX design these days and is demanded highly.

Key features of Figma

Given the quality of Figma, it also comes with top-notch, exclusive and worthy features. It also consists of regular features that are available in other designing tools or platforms as well. Key features of Figma are listed below, though some are mentioned earlier there are new ones to the list. They are:

• Tools for collaboration: Collaboration is among the best uses and benefits of using Figma and tools to make it easier is a feature. Collaboration tools for editing, adding comments and feedback.
• Build clickable prototypes with animations and transitions.
• Share styles and components for design systems to keep consistency.
• Auto-save your progress accompanied by backing them up in the drive. Also, access them from anywhere.
• Version control: Ability to access previous versions of your project without the need to manage multiple files.
• Plug-ins; a specific set of tools and services to enhance, edit or customize your projects. It also lets you complete your designs and projects quickly with quality,
• FigJam: FigJam is a whiteboard tool that helps your team brainstorm or discuss for proper planning and organising projects.

Revolution of Figma

Let’s take a look at the history of Figma and how it revolutionized the design industry of UI/UX in brief. 

The idea of Figma came around 2012 to its founders Dylan Field and Evan Wallace while they were pursuing computer science at Brown University. Wallace studied graphics and was a teaching assistant meanwhile Field led the CS Departmental Undergraduate group. The idea of Figma was simple, It was a space for anyone creative with templates and tools in a browser. The initial release of the Figma platform was released in 2016 and used to have an invite-only program in 2015 before its actual user release. The real game changer happened on in 2019 October 22nd when Figma introduced the Figma community a space where you can publish your designs or take inspiration from.

Its Key feature FigJam was introduced on 21st April 2021 offering brainstorming and better planning and organisation overall increasing its quality and convenience of usage. It also hiked its popularity and better rating as a design platform. Overall this led to higher value compared to its competitors or alternatives. The Google partnership on 22nd June 2022 for “Google For education” and setting design standards with their material design guidelines made Figma a reliable and ideal tool around the globe. It also launched Dev mode or developer mode for turning designs into codes helping developers or front end or Web design as well as Graphic designers an expanded scope for career switch, upskilling and more. This initiative also increased the scope of UI/UX design to new roles like UI/UX development. 

The design industry’s big players such as Adobe tried to Acquire Figma highlighting how large and how much Figma grew and possessed potential for more. Today there are multiple Figma software or even inspirations and few alternatives or competitors using the same structure. In almost a decade the History of Figma indicates the uses of Figma over any other tools and why it stayed at the peak of the Digital Design industry. 

Comparison of Figma vs Other Design tools

Look at how Figma performs or stays better compared to other top tools in the UI/UX Design industry. This comparison with other tools will suggest you the tools that suit you the best and Figma stays on top. Always be sure to do your research and find the best tools for you. Even if you use Figma learning and trying other tools as alternatives increase your demand as a UI UX designer and your expertise. The top tools for UI/UX design compared with Figma are shown below:

How do you access Figma?

To access Figma follow these steps.

1. On your system browser visit Figma 
2. You can either create an account and log in or download the desktop app.
3. Make sure to choose the right desktop app that suits your system. 
4. Do also install its mobile application for viewing and inspecting designs. It also lets you share the designs
5. Once you made an account and have set up start your design journey in the UI UX industry.

How Much Does Figma Cost?

Figma and most Figma software are completely a free platform and that is enough for every professional designer. Yet it has attractive paid plans and features to enhance and fasten your work. Getting this paid feature lets you be a step ahead of other prominent designers in the design industry. The paid plans are split into two they are:

• Free-Plan: Ideal for individual professional designers or small teams.
• Professional Plan: It costs around $12/month per editor. It has features such as version history and lets you design unlimited projects.
• Organization-Plan: Ranging up to $45 for a month per editor with advanced team management and easy for planning and organising projects.

Conclusion

In summary, Figma and Figma Software have grown to be more than a design tool or platform in the UI/UX design industry. With its unique features like cloud access, and real-time collaboration it allowed quick, quality and efficient work. These facts reshaped the UI/UX design industry and made way for the Revolution of Figma in the UI/UX industry. Today Figma is a synonym for UI/UX design and its industry. 

Aviv Digital is one of the leading UI UX design course in Calicut , and we also offer UI UX design course in Kochi. We offer a comprehensive curriculum designed to equip you with the skills and knowledge necessary to thrive in the design industry. For more details, Contact us at: +91 8156998844

What are the Outcomes of a Digital Marketing Course?

The digital marketing courses are intended to create young professionals who can make an impact in the marketing industry. For that, digital marketing institutes are much anticipated to provide placement assistance and internships. Learners and institutes often miss the role of scholarships and financial aid in determining the success of a digital marketing course. 

In this article, let’s understand the scope of scholarships and financial aid for digital marketing course in Calicut so that you may get a certain idea of how these have become a core of the course.

Why Do You Need A Scholarship/ Financial Aid?

A digital marketing course duration and fee structure varies from one institute to another. Upon contacting the institute, you can learn about any discounts on fees. However, after enrolling in a digital marketing course, scholarships are necessary to access the resources and receive future assistance. The financial conditions of learners shouldn’t stand by and restrict them from getting what they deserve. Thus, it can be beneficial for talented students who are desiring a valuable journey by opting for digital marketing education and creating innovative thoughts to make it a reality. 

A scholarship amount can be around ₹2,000 to ₹15,000 in India, which can be enough to assist and satisfy a student’s current needs or expenses while pursuing the course. Scholarships are provided by not only the government but also by the private institutions or local academies. 

Types of Scholarships Available 

The scholarships that are available can be different. They can be categorised into the following ones:-

• Merit-based scholarships are for rewarding candidates with academic excellence. 
• Need-based scholarships are particularly for students with low-income backgrounds and support them financially in their academics. 
• Specialized scholarships are offered by private institutions or digital marketing centres. 
• Corporate-sponsored scholarships are provided by companies to nurture their future talents. 

Govt Scholarships & Financial Aid Programmes

The financial aid from the government is based purely on a particular criterion regarding age, gender, annual income, community, marks in graduation, etc. Only the fulfilment of specific criteria can allow for access to apply for scholarships. 

You may have heard of the National Scholarship Portal(NSP), which provides scholarships for the higher scorers in +2 and college. There are central-sponsored and state-sponsored schemes, which you can find in this portal and apply if their requirements meet your needs. 

Institutional Scholarships & Discounts 

Apart from the government schemes, you can check out various private scholarships, including those from prominent organisations like Reliance, Bharti Airtel and so on. Other scholarships for pursuing digital marketing include:-

1. IIDE(Indian Institute of Digital Education) Scholarship

Launched by the Indian Institute of Digital Education, the scholarship benefits amounts from Rs. 5000 to Rs. 80000. Their digital marketing courses such as MBA-Level Post Graduation Programme in Digital Marketing, Online Digital Marketing Course with Certifications, Short-Term Certification Courses in Digital Marketing, they aim at providing digital marketing skills from scratch. To apply for this scholarship, a candidate must be attending their institute.

2. Vikash Deep Foundation Scholarship for Digital Marketing Course 

Vikash Deep Foundation is another popular organisation providing scholarships to academically well-performing students. Digital marketing courses are more expensive these days, and this foundation has been very welcomed in admitting students to digital marketing courses and assisting them financially and academically. They are committed to providing at least 70% of the course fee and the rest has to be borne by the candidates. You can check out the scholarship details on their official website.

3.NRDC Social Media Internship

 NRDC offers internships for students who want to learn digital marketing. The chosen interns will have a stipend of Rs. 3000. The candidates are required to have a qualification in Mass Communication or Digital Marketing. On the website, there is a register option where you can apply. Here are some of the details regarding the internship.

4. upGrade Vidya Shakti Scholarship

This scholarship is the one for women, for encouraging them to learn and find employment opportunities. Being not only a digital marketing scholarship, women can use the scholarship for their best interests. You can find the details of the application and criteria on their website. 

5. NIIT Digital Marketing Scholarship

NIIT has a scholarship for graduates and undergraduate students. The scholarship started in 2019 as the “Bhavishya Jyoti Scholarship”, stresses empowering the new generation with possible skills and knowledge, thereby creating a set of professionals in the near future. To know more, you can read this article. 

In addition to these scholarships, digital marketing institutes also offer discounts on the courses after understanding the learners’ pain points. To make fee payments easier and more affordable, instalments are allowed. 

Let’s Find Scholarships and Financial Aid!

We may need platforms or websites to find one among the lakhs of scholarships. You can search for them in online resources(ScholarshipsIndia, Buddy4Study and govt; education portals), and ask people working at educational institutions and govt; agencies. Besides these chances, you can also try networking with industry professionals and alumni. 

Tips For Applying for Scholarships

To apply for a scholarship, we have to be considerate about certain things. These things become essential for its approval, and let’s list them before we miss them out. 

1. Having a Good Academics

Digital marketing is a career-oriented field that, without providing a strong academic record in it, could derail a scholarship’s objective. 

2. Build a Strong Portfolio

A portfolio is a document that can add value to the skills earned and projects you’ve worked on. A strong presentation of every element of your portfolio could be of help while assessing your profile by the scholarship authorities. 

3. Write Compelling Essays

By not forgetting scholarships are essential to achieve your goals, you have to write and present your passion for digital marketing in an essay if possible. This can be done if asked to try otherwise to follow a persuasive tone. 

4. Submit Before the Due Date

Every application has to be submitted on a fixed date, and the applications shouldn’t be kept idle and wait for uploading on the last date. This is a crucial step that shouldn’t be missed just after preparing yourself for the whole process. 

Conclusion

In this article, we have explained the importance of a digital marketing scholarship in terms of course outcomes. We have also covered the types of scholarships each student should be aware of and briefly mentioned the government as well as institutional scholarships. You can find some of the useful websites or platforms to search for scholarships. Additionally, you can also follow some of the tips for filling out an application for a scholarship. 

Aviv Digital is one of the leading Digital marketing courses in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 815699884