Marketing companies differ as they might have different services or priorities for businesses. This includes SEO marketing, top Advertising agencies, social media management and much more. Many top marketing companies in India offer all-in-one marketing services, making it easier for businesses and enterprises. Let’s take a look at the top marketing companies in India.

1. Acodez IT Solutions

Acodez IT Solutions is an award-winning and top digital marketing agency in India, offering plenty of demanded marketing services for your business. with expertise of over 15+ years. Acodez is enriched with marketing experts tailored for specific business needs, assisting you to scale up and grow the success of your business. Acodez is a leading web design company in India offering all kinds of web development and design solutions at affordable prices. Acodez follows trends and implements the latest strategies, tools, or services like AI integration at affordable pricing, making the best out of your budget. Key features or popular services include:

• Training and courses: Aviv Digital Academy is an educational venture by Acodez IT solutions, where industry experts mentor and guide students to become skilled Digital marketing experts. They offer these training and courses to companies, institutions, young students, as well as Digital marketing weekend batches for business owners and working professionals to switch careers, upskill and widen their expertise. The courses are certified by the government, and other recognitions include those from Google, Bing and many more.
• Targeted SEO: With trained experts, Acodez assists your business to rank higher in search engines and search results with effective keywords implemented, as well as strategies for increased visibility and brand recognition. Acodez specialises in Google Analytics, management and automation tools
• Advertisements: Acodez’s dedicated ads team crafts compelling ads on Google and popular platforms to generate valuable and effective leads. Popular clients have found huge success in their business working with Acodez and Aviv, with expertise in:
  • Meta Ads
  • Google Ads
  • LinkedIn Optimisation

• Social Media Marketing: The Advertising Agency of Acodez or Aviv manages popular social media platforms like Instagram and Facebook (owned by Meta), LinkedIn and WhatsApp marketing for ads or proper client acquisition and optimises for better brand recognition and builds a loyal audience and maintains their relationship. 

Based on popular clients, their success, and awards won by the top Digital marketing agency, Acodez IT Solutions and its subsidiary, Aviv Digital Academy, it is amongst the top marketing companies in India.

2. WatConsult Digital Marketing Company

WATConsult is among the top 3 Digital marketing agencies in India. They are a well-established advertising agency that works with popular clients and effective marketing plan. WAT consult literally ranks on every top marketing company list and marketing search results, pointing out their expertise. They not just follow the latest trends but set them.

• Targeted SEO: With specified plans and strategies based on the needs of businesses, brands or personalities, users or audiences are directed to their website and ranked higher with increased visibility and recognition.
• Client focus: WAT Consult strongly focuses on helping clients enhance and craft ideal campaigns to scale up their businesses. 
• Social media management:  Using Social media’s full potential to grow and widen the business reach and brand recognition

3. WebChutney

Amongst the list, WebChutney is a full-service Digital Advertising Agency in India and a subsidiary of Dentsu Aegis Network, which has enhanced the digital advertising industry in India. A few interesting features that set WebChutney apart from other top marketing companies in India include:

• Creative Campaigns: When it comes to advertising campaigns, WebChutney have a more creative approach, making their campaigns effective compared to others. 
• Social Media Planning: They plan, approach, and tackle challenges with proper strategy and planning, fostering development for your business.
• SEO and Content Marketing: SEO and Content Marketing are the pillars of SEO, and WebChutney is an expert when it comes to this. They have assisted numerous brands in increasing their visibility and brand building.

4. NP Digital

Though operating worldwide, Neil Patel Digital (Np Digital) operates in India as well. It’s supervised by Neil Patel as the marketing authority and offers numerous marketing and advertising services. In terms of numbers, Neil Patel showcased a 120% increase just via organic traffic for a leading e-commerce brand and a 420% sales hike for a healthcare brand as well. Features or top services offered include:

• SEO: Neil Patel and his team of professionals have the capability to generate leads, rank higher and increase visibility with organic SEO.
• Content Marketing and Conversion Rate Optimisation: With carefully crafted content that performs well, Neil Patel Digital focuses on optimising the conversion rates (CRO)

5. ROI Minds

A top Digital Marketing company in India, ROI has experience of more than 12 years delivering success through multiple digital channels. With numerous Digital channels, they have customised strategies and plans which can be further personalised according to the client’s requirements. Top services offered include:

• Google Ads
• Facebook Ads
• SEO
• Conversion Rate optimiser
• E-commerce and Amazon marketing 
• Auditing

6. Ogilvy

It’s hard not to mention Ogilvy on this list, as it’s arguably the best or top Marketing company in India. Founded in 1950 by the father of advertising, David Ogilvy, who gave his name to the company.  Ogilvy actively operates in India with its headquarters in New York. The expertise in premier marketing, advertising and public relations. They have expertise worldwide in 83 countries and 131 offices, making them a reliable Digital Marketing Agency in India as well. Services offered are:

• Planning strategies for the Brand
• Customer engagement and commerce
• Advertising, PR and influence
• Partnerships

They also have MNCs and popular global brands as their clients, establishing themselves as the best choice for your businesses.

7. IProspect India

iProspect is a globally renowned Digital Marketing Agency which also offers its services in India and operates here. Performance marketing a related expertise are their strengths and rank top 10 when it comes to top Digital marketing agencies in India. Key features that put them apart from other top advertising agencies are:

• Performance marketing: Where they optimise the performance and increase the relevant metrics like sales, leads, etc.
• SEO services: As an in-demand step for businesses, they also have expertise in SEO, with keyword research and keyword planning
• Paid search advertising: IProspect’s PPC strategy makes the best out of your budget and offers the best results
• Analytics and optimisation: With access to analytics experts, here we track and enhance performance and ensure the metrics meet the standards. They monitor, adjust and optimise for your businesses. 

8. Growth hackers Digital

If you are looking for a result-driven marketing agency, Growth Hackers Digital would be the right choice. With industry-skilled experts and dedicated team-building strategies. GHD have offered services to popular brands and sectors, including banking. Their popular services are:

• SEO,
• Google ads
• LinkedIn ads
• Marketing content
• Creatives and messaging
• WordPress development
• Microsoft ad network
• Analytics and report

9. Social Panga

If you are a big brand and new to the marketing world, choosing Social Panga as your Digital marketing agency in India would probably be the right choice. They have e-commerce and other brand clients from Amazon, Naukri, PayTm, highlighting their excellence. Services range from:

• Creative Digital Strategy 
• Branding and communication related to marketing 
• UI/UX and Mobile website
• Influencer management
• Consulting services

10. Foxymoron

The Final digital marketing agency on the list is Foxymoron, an agency that assists you or your business to establish an online presence, increase traffic and conversion rates. They assist you with creative solutions and focus mostly on social media marketing, influencer marketing and content creation for brands.

In summary, these are the top 10 marketing companies in India, each with its specific expertise and strengths. If you are searching for your business, ensure you indulge in proper research and choose the one that meets your requirements. Make sure they comply with certain standards and provide effective results to grow your business.

Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844 

So, see for yourself some of the digital marketing strategies suitable for the real estate industry in this article. You will find some helpful lead generation strategies out here!

Why is Real Estate Digital Marketing necessary?

Undoubtedly, digital marketing has an essential impact on the real estate industry, which is unique and different from other key industries. Especially, if real estate is to be targeted in a specific sense, then strategies should be tuned for it. What could be the reasons that such strategies and industries have a special space for digital marketing?

As buyers today start their purchase or sale using online platforms, real estate companies should have a strong digital presence, which can help them attract potential clients. As buyers are there to see, if they seem to provide trustworthy promises, they would be more likely to engage with these real estate agencies. This further gives a boost for conversions and overall efficiency that an agency wants to maintain. 

Moreover, real estate is focused on its local intent, be it its buyers or locations, which requires a significant amount of trust to make them realise the amenities and other services you will be providing. It is to be noted that local searches would be optimised for that, making more efficient allocation of campaigns and outcomes out of it. 

Top 10 Real Estate Digital Marketing Strategies

Let’s discuss more of the strategies that could work for real estate agencies opting more of a digital marketing strategy rather than an unyielding strategy. 

Know Your Audience 

Regarding real estate digital marketing strategies, you should, firstly, know about the audience you’re targeting and believe to be great customers. In such a case, you should be aware of the kind of audience you will be targeting and engaging. To explore more about the pain points, behaviour and demographics of the audience, set them to your concerns regarding budget, location or other preferences. Only then can you follow and circulate digital marketing campaigns across the needs and pain points of different sets of buyers. 

Leverage Local SEO

Local SEO strategies are crucial to the real estate digital marketing industry. The local audience is definitely one element of targeting, and to attract them, you should be listing your business on the Google Business profile and optimise it so that the local keywords can please the audience. Try listing them on other platforms like JustDial, Sulekha, Yelp, etc, to get more visibility. As reviews and ratings boom, local searches and trust can be enhanced from where it all began. This keeps a favourable impact of passing local value from the local content and thus connects smoothly with their audience. 

Utilise Social Media Marketing 

Other than appearing among the local searches, social media platforms tend to give more visibility to such real estate brands. Social media platforms like Facebook, Instagram, and LinkedIn are a core space where the real estate industry can work online. Any visual content gets a say in these platforms, because of which digital marketers can strategically rule over the niche. Other than the circulation of ads, it has to be understood that content strategy, in a very natural way, has to be implemented effectively, that is, follow through with something; these real estate agencies have something to convey to their audience. 

Most of the social media strategy revolves around success stories, market trends, client testimonials, virtual open houses, new listings, home valuation offers, price reductions, and neighbourhood highlights. You can also divert and engage any different strategies as the way it fits and generates traffic for your social media account. 

Explore Digital Advertising 

Digital advertising is another path to bring out the customers and engage them afterwards. If you’re familiar with PPC advertising, you might also know rather than just circulating ads, it’s important to analyse the making of a real estate digital marketing strategy. It starts from planning, choosing the keywords, creating the landing pages, and deciding on an optimistic approach for the attainment of a significant number of potential leads. For a strategy that could get you immediate visibility and results, you should make efforts for digital advertising, especially PPC. See a budget that can either target or retarget the audiences, and look into the prospects and get an outlook for how it helps you reach your business goals. 

Content Marketing 

It’s a definite variable that determines the outcome of any campaign to result in organic and paid traffic. Be it is a textual content like blogs, or visual content like videos, posts, etc, is more leaned towards answering common questions posed by their audience. It is the beginning point where the content is stretched for, and how it helps the audience in the way they also want. Thus, the value of content passes to a real estate agency’s presence and engagement over their website or social media platforms. So the strategy could also go the way the content is structured, engaging, and valuable for both the agency and its target audience. 

Email Marketing 

Sending a bulk of emails does not necessarily create an email marketing strategy. If one of the audience opens up an email and finds something relevant for them to know, they would be more invested in seeing the popping up of emails rather than browsing through Google or social media. Emails are a more direct approach for marketing across digital platforms, and more the audience is interested in the way you fit things very clearly within an email. 

It could be newsletters, social media posts or reels, or any other content that is relevant to your niche, and satisfies the interest of those who have signed up for the latest trends or news,  helping you understand the role of email marketing in the real estate industry. Furthermore, email marketing should be strategised only when users are willing to see your emails shining in their inboxes. 

Video Marketing 

Videos are the most loved and consumed content because of the realistic expectations they set for their audience. In the real estate digital marketing industry, videos are more prominently used for promoting certain interest areas that people might find worth investing in. To make it happen, you can upload any virtual tours, drone footage, and client testimonials that reflect the property’s features, amenities, and surroundings. With the right hashtags and targeting, video marketing can be implemented and enhanced along with other digital marketing ideas and strategies across your active platforms. Having high-quality and valuable videos across websites, YouTube, and social media platforms could be crucial in establishing authority. 

Utilise Marketing Automation Tools 

Marketing automation tools are essential when it comes to improving campaigns and leads, and with this, you can check for automation tools like HubSpot or Salesforce, which are extremely useful in approaching an organised marketing campaign. By using these tools, you can automate the sending of emails and follow-ups, as well as analyse data to move forward with more effective strategies. In a simpler sense, these automation tools are useful when activities are simplified from complicated marketing tasks. 

Technical SEO

Technical SEO is part of local SEO. When there is a bunch of content and other SEO strategies, technical issues should also be addressed. Often, websites happen to face issues in loading pages, links that are broken, and the mobile-friendliness of such sites also happens to occurs. Neglecting this cause could hinder SEO, and the only way to identify such issues is by taking a technical audit of your website. So you should have an understanding of Core Web Vitals and Google Page Speed Insights, which can help you gain insight into technical SEO. 

Build Personal Branding & Thought Leadership

Any business can go out on the corner if they have not acknowledged the impact of personal branding. If you have someone in the real estate industry with expertise and knowledge, they can spare some time to share it. By doing so, an agency can brand the voice of the person who has the wider knowledge, as well as the agency. Creating a personal brand can thereby help you stand out from competitors and, more importantly, it is brave enough to host webinars and sessions through which you get an opportunity to address and engage with the audience and let them know better about the real estate industry. Apart from these, you have to go on networking and be a part of local industry events so that your business also gets a perfect audience through a unique strategy. 

Conclusion

Real estate is the most well-known industry that requires digital marketing to establish authority and trust among its local audience. In this article, we have classified the best of the ten digital marketing strategies that can help you do so and attract potential leads from all the campaigns. 

Aviv Digital Academy is one of the leading Digital marketing course in Kerala. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844 

We are here to peek at a very different topic that specifically aims to help you understand the role of UI/UX design in user engagement and conversion. 

What is UI/UX Design?

Normally, this kind of designing starts with the desire to keep the websites and their mobile versions well-designed and makes room for usability. 

Being more specific about this design, you’re more likely to hear key skills like information architecture, design thinking, wireframing, prototyping, typography and colours, and prominent UI/UX design tools like Figma & Adobe XD. 

Thus, UI/UX design becomes important in the sense that these key skills can help you make a first impression on the users, and as a UI/UX designer, your role generally revolves around user-friendly interfaces and enhancing them all along. 

If you’re passionate about learning UI/UX design further, enrol for one of the best UI/UX design courses in Kochi. 

Why is UI/UX Design Essential for Businesses?

We had pointed out that users’ say decides the brand’s digital presence. As we cannot argue the kind of interface and experience that meets the users’ expectations, there are key components which has to be considered so that users can see for themselves:-

• Completing the desired actions. 
• Diverts their attention to the interface. 
• Builds reliability and trust.

A design that caters to these points sets a good example of user interface and experience. As users take their first step slowly, businesses could finally understand why their bounce rates have risen, how conversions can be done, and finally, their performance and professionalism as a brand. Thus, user engagement and conversion rates are highly connected to UI/UX design, and we shall let you know the reason why  UI/UX design is crucial for it. 

Significance of UI/UX Design in Engaging Users

For engaging the users, UI/UX design is concerned with eliminating any issues while users interact and navigate around the website or mobile apps. So it’s essential to ensure they don’t feel confused or frustrated seeing things they don’t get stuck on so much. When users don’t have to think more about how to use an app or website, they will explore and get along with the features as much as they can and return. This builds the foundation for user engagement for the businesses and confidence among the users. 

What are the UI/UX design strategies to maintain and boost user engagement?

User engagement is particularly about the navigation and interaction that users expect, which makes the first impression. We mean it, because as long as users are engaged, there’s a possibility that they get encouraged to complete certain actions. Certain elements constitute user engagement:-

1. User Psychology

User research is vital because it provides a clear understanding of user preferences, behaviours, and pain points. Through methods like surveys, interviews, and user personas, designers can make informed decisions rather than relying on assumptions. Since every user interacts and responds differently, designing without this insight risks itself with actual needs. Effective user research ensures that the UI/UX is built around real-world expectations, allowing for interfaces that truly resonate and engage.

2. Intuitive Navigation

Instead of putting users in a “figuring out” mode, it is better to ensure a clear path to navigate and reach their desired pages. The buttons, options or links to different pages shall be very specific and clear so that they don’t affect them in exploring your app or website. If possible, arrange navigation that can enable them to reach there soon, rather than making them wait for five long minutes. 

3. Positive Emotions

UI/UX design is capable of letting users feel happy when most of the times they don’t expect a good interface, mingling with users in a particular way. Colour, typography and imagery are sources of evoking emotions for the brand and once done, users would be positive enough to visit again and then complete the purchase. One such example is Amazon, where users will be able to see a dog if they ever turn off their network connection. Apart from feeling that emotion of turning off the network, there’s a high chance of our emotions being neutralised or even happy. That’s how it works!

4. User Feedback & Improvement

User feedback is quite essential to implement further enhancements. Utilise channels where users can give you their feedback. After all, what you design is user-centred, so their requests as inputs are useful for optimising the designs at the right time. Apart from the surveys or usability testing, you can also rely on analytical tools to have a good idea of the relevant metrics. 

5. Iterative Design Process

User engagement is an ongoing process, and an iterative design approach can only assist you in driving those strategies evolved with user needs. As a part of this approach, you have to brainstorm suitable methodologies, and thereby use skills like prototyping, user testing to see how the designs relate to the users. 

6. Microinteractions 

Microinteractions are one example of ensuring responsive web designs. If you ever click on a certain button, like a post, or receive notifications, you may have seen subtle animations over them, even if they look small. The animations that appear when you pull up to refresh an app, or the gentle vibration when a message is sent, confirm that an action has been taken in a responsive interface. Simply, these animations add personality and satisfaction to simplify the tasks and help guide user behaviours. Thus, users are more likely to remain engaged in that interface, leaving a positive impression of it.

Significance of UI/UX Design in Improving Conversions 

Engaging the users is one side of UI/UX designing. Of course, the businesses would expect something that follows their lead, too. It is indeed their wish to upgrade their visitors to subscribers and customers, considering the amount of investment they are putting into it. UI/UX designers should take care of certain aspects easier to use and complete the action without confusion for users. 

What are the UI/UX design strategies to improve conversions?

The actions to be completed are either signing up for a service, product purchase, or filling out a form. These actions directly affect the conversions, and they determine the state of efforts and results. If conversions are in a bad state, then the only way is to improve them, and among several ideas to solve them, UI/UX design is one of them. As a result, UI/UX designers are tasked with making the conversion journey further easily accessible and completed. 

It should be understood that user engagement also follows the conversions, and what we have discussed in the previous section. We will be discussing here the UI/UX design strategies that it is crucial for conversions.

1. As users are in a hurry to find what they are looking for, if it is about making a purchase, buttons or navigation set for it should be quite clear and understandable. 

2. Call-to-actions(CTAs) are significant as they catch the attention of users directly and strategically. Words like “Get Started”, “Book a Demo”, or “Buy Now” encourage users to take their next step forward rather than continuously look for such links. 

3. Users most often use smaller screens like smartphones or tablets instead of a desktop to continue with their activities, thus maintaining a consistent experience across all devices becomes essential. Thus, a responsive design is the utmost priority if conversion is prioritised by businesses. 

4. Visual elements are the next thing that can communicate the value of a product at the right moment. As users would feel positive about the images, graphics or animations that have been enabled, they feel the right platform to be a customer. 

5. Complicated forms have no space when it comes to conversion. For the sake of knowing customers, you can’t always keep collecting data, and to note, users don’t feel good about this. If they ever find a form with only necessary data, avoiding repeated data by autofill, having features like progress indicators and inline validation could make them smoothly complete the form.

6. Initiate visual or verbal feedback, including confirmation messages, subtle animations, or success checkmarks, so that users also feel confident in the actions they have taken. It also reassures them to engage with your app or site again. 

Best Known Examples for UI/UX Learners Should Know 

As someone who aspires to UI/UX designing in their career, there are certain examples to refer to and understand why UI/UX design is crucial for user engagement and conversions. The answer is simple, i.e, to find instances of user-friendly interfaces all along, and some of them are as follows:-

• Zomato → Easy to search, scroll, and find food with clear images and simple filters.
• CRED UPI → Clean design with smooth steps that make paying and earning rewards feel quick and fun.
• Netflix → Simple layout that helps users find shows fast, with smart suggestions and easy navigation.
• Google Maps → Clear directions and smooth interactions help users find places or routes without any confusion.

Final Words

As our words end here, let’s summarise what we have discussed in this article. We have briefly explained what UI/UX design is, its essentiality for businesses, and explored the significance of UI/UX design for engaging users and improving conversions. We have also pointed out some examples that could also be useful for you to get the best idea of UI/UX designing. 

Aviv Digital Academy is one of the leading UI UX Design courses in Kochi. We offer a comprehensive curriculum designed to equip you with the skills and knowledge necessary to thrive in the design industry. Our programs provide a comprehensive Guide to become a UI/UX Designer, For more details, Contact us at: +91 8156998844

Calicut is a city with several niches of businesses, and to make one of them better off, strategies including digital marketing have to help them. To discuss more about digital marketing and its success for Calicut businesses, we have this article for you. 

Digital Marketing and Businesses In Calicut

The main uses of a digital marketing strategy, irrespective of the platforms used, are to maintain or boost a brand’s presence, convert visitors into customers,  retarget them, and lure new customers. The goals are often based on the audience they are trying to reach out to and the impact they really want to have. This is all done by maintaining their marketing costs and product prices. 

Businesses in Calicut are concentrated in sectors like health, real estate, tourism, the textile industry, fashion, food, and the list goes on… In this article, let’s discuss the most common types of businesses that tend to be in business and their digital marketing strategy.

Case Studies of Successful Businesses In Calicut

This case study covers possible ideas for a business in Calicut, and how the majority of them understand and implement a marketing strategy, along with their needs. Bringing success to a business can be a long-term task; presently, they may need to rectify the current problems to improve their business.  

1. Theory Thirteen: Building a Jewellery Brand for the Aesthetic Era

Theory Thirteen(T13) was started by four inseparable high school best friends as a creative escape during the lockdown. With great aspiration to craft affordable and expressive jewellery has been a spike of interest among the city’s young and working women. Hence, they have made something for women to flaunt their confidence with grace. They have probably done a great job refining accessories to a more modern one, starting from earrings, rings and necklaces to cuff bracelets. 

From Reels to Real Reach: Sowing Digital Marketing Success Back to Back!

Theory Thirteen has gained immense popularity and attention from most of its women audience. Pitching its storytelling of women, fashion and modernity, from its Instagram account, has peaked its followers from zero to some 2k+ followers and now to 25.7k followers. It was not just a mere aesthetic account they created, but catered for most of their audience who look forward to trying their products. 

This brand has been very active as they have shown great interest in interacting with their followers, real reviews from local influencers and customers, and offered giveaways that have boosted their social media engagement. 

They have impressively shared order stories about their deliveries, orders, and even their offline events. Additionally, their social media account has well-arranged content, and visitors would find no reason to avoid checking them out. 

It’s only recently that they have opened up their website after much request from their customers, finding unique and best-selling accessories, easing them to place their orders and smoothing the delivery process altogether. 

Their online brand presence was also from the offline reach they had created. From the city’s musical festivals, expos and college events, they have attracted the consistent attention of their target audiences as well as customers. 

2. The Batterstory By Poojaraj 

Every cake has a story, so does who makes it. Started as a humble home baking venture, The Batterstory by Poojaraj has marked itself among the home bakers in Calicut. Since the last five to six years, she’s built an online presence on platforms like Facebook and Instagram, and in 2024, she was awarded the Best Cake Designer Social from EMAK Silent Heroes 2024.

The Sweetest Branding: Personal Touch & Online Engagement 

The branding she has leveraged for these years has been enormously successful. One is about herself, as a passionate baker who likes to share her stories and creative ideas over cakes. Since the inception of the venture, she has looked into the details of packaging and collaborated with some of the event management companies for functions like birthdays, weddings and even the smallest of the occasions. Moreover, this homebaker has made a very warm and honest gesture of highlighting her customer reviews, as well as being known for directly engaging with the customers. 

The Batterstory by Poojaraj has been active on Instagram and Facebook. Her social media has followed a delicious visual journal, and this could be the likely reason the account has almost 15.1k followers today. It has maintained a consistent pastel-toned styling, clean presentation and high-quality photography, which has branded this venture in the saturated market. Simply, it creates a craving before someone realises what they want. 

Other than social media, she has ranked her account as one of the known homebakers in Calicut, which is yet another mark for her digital marketing success. Overall, this business has found its way to reach out to its audience, cultivating organic traffic for its social media accounts, and is not much seen with the circulation of ads within these platforms. 

3. Hug a Mug 

Hug a Mug is a coffee chain by the HiLite group in 2015. It has two popular outlets in Calicut Beach and HiLite Mall. It started with a simple vision to create a space where people could enjoy coffee as a local favourite with multiple outlets, and has become known more than its menu, that is to create amazing social and cultural experiences. 

More than Coffeeing That Is!

Hug a Mug goes like “More than just coffeeing!”. Starting from its menu, it has more than coffee to make visitors try, along with coffee. Their broader menu has welcomed customer visits for trying out varied tastes. The cafe has more visibility at the outlet in Calicut beach. This outlet has turned the tables with its collaboration with Crossword Bookstore, widening its point of more than just coffeeing. Thus, it was gaining attraction from its general audience, particularly booklovers, as they felt a space enabling reading, networking, working, sipping coffee and trying new food zones. 

With their brand being familiar among the local audience, it also has an immense online presence. By leveraging platforms like Facebook and Instagram, they have shared aesthetic snaps of their cosy interiors, artfully presented dishes, and candid customer moments. Their strategic use of seasonal contests and giveaways around Valentine’s Day, Onam and Christmas has further boosted their engagement with the audiences. 

By consistently reposting user-generated content, Hug a Mug has some real and active customer participants in their story, tagging the cafe and sharing their experiences online. Additionally, engaging stories and reels featuring new menu launches, movie nights, and football matches keep followers connected and curious. Thus, their interaction has let them build a loyal online community that enthusiastically advocates for the brand. 

Conclusion

Finally, we have reached the end of the discussion about the digital marketing successes in Calicut. We have, in short, explained the success of digital marketing and businesses and explained its significance through some of the case studies of businesses in Calicut. 

Aviv Digital Academy is one of the leading Digital Marketing Course in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844

Why is video marketing necessary and works for Kochi?

Before understanding the strategies, you need to understand why it is necessary and does it actually works. Video marketing is an effective strategy for businesses in Kochi, specifically. Kochi is a tech hub that contributes largely to the nation’s IT development. Therefore, competition, startups and innovations find it a fertile field to grow, nurture and establish themselves. Therefore, to grab the majority of the audience market, the content which they consume the most is Video. Video marketing works due to several reasons like:

• Peak mobile usage among users: Kochi’s online users belong mainly to the mobile device category it making it easier to grasp video content, making video marketing a popular method to target people.
• Kochi has a thriving market for start-ups and innovation, making them require more marketing strategies to grow and to stand out 
• Diverse niche, industry and markets to create and promote videos

Video marketing strategies for businesses

It’s time to unveil some effective Video marketing strategies for businesses in Kochi. Whether big, medium or small-scale businesses, video content is an effective way to promote a business. And offer growth, sales, audience and more if done right. Popular strategies include:

1. Implementing local storytelling and cultural relevance

Kerala is growing in terms of travel and tourism, though you or your company might not belong to this niche. Using Kochi’s heritage and showcasing others, like the language, food, or festival, might promote your content to a wider audience.

2. Prioritise short-form video content

Utilising platforms like Instagram, Facebook and YouTube shorts, create videos ranging from 30 seconds to 120. Though video content grants better visibility, audience, reach and engagement, they also prefer it to be short, making it quick to comprehend and lengthy enough to enjoy. Remember to pair it with trendy Malayalam or other audio to increase visibility and engagement.

3. Customer testimonials and case studies

There is no better way to build trust and a relationship with your audience or customers than crafting video content on their experiences. Creating their testimonials and conducting a case study on their business or anything in your expertise, building credibility.

4. Informative and educational content

Answer frequently asked questions and provide guidance on how to use or avail your product or service. This educates your audience and expands their knowledge, which also expands the use of your product or service. Doing informative videos, helping the audience, would increase your reach even if your products or services aren’t performing well. 

5. Promote videos via creators

Avail the assistance of a micro-creator or social media influencer within Kochi to grow your brand. Their reach, accompanied by proper collaboration with them, can benefit both. Opt for more influencers if that’s possible to target numerous areas in Kochi and get wider attention.

6. Create geo-targeted ad campaigns

Run ad campaigns on popular social media platforms like YouTube, Instagram and Facebook targeting Ernakulam or Kochi. Use Malayalam captions, subtitles or other trends for a wider and more authentic reach within the specific geolocation. 

7. Post behind-the-scenes content

Audience loves it when you share glimpses of your day or your approach, execution of a video or making something. This creates a sense of authenticity and lets them connect with you more deeply

8. Implement Ai content

Artificial intelligence is a trend these days, use your creativity to create, edit and transform your content to stunning videos and entertain the audience, meanwhile also promoting your products or services. AI has turned out to be a powerful platform, tool or service in the past few years in the world of IT and the Digital industry. Not using it or implementing it would let you miss out on a lot. In today’s rapid growth in tech, it is necessary to implement AI and the trends created by it to stay competitive in the market.

There are plenty of other tactics that might work for your business in Kochi; what might work for others may not work for you, and vice versa. Ensure you are well aware of the tactics you use before you implement them. 

Tips for creating successful video marketing strategies 

We have understood what video marketing is, its importance and some effective strategies and tips for businesses in Kochi. As a bonus, let’s look at some tips on how to effectively execute them. We will also add some Kochi-specific ideas for more organic reach and growth.

• Ensure the first 5 seconds of the video are engaging. This ensures to grab the attention of the users.
• Using subtitles in your video, especially in local languages, which as Malayalam, makes the video easier for the audience to grasp.
• The majority of the video content or people online are mobile users and mobile-oriented content; therefore, optimise the video for mobile friendliness, which is key for shorts, reels and other platforms.
• Maintain the consistency of the content by posting regularly.

Kochi-specific ideas

• Showcase the local culture and heritage of Kochi
• Collaborate with local artists or other professionals, like chefs or photographers.
• Feature local delicacies in your videos 

In summary, video marketing is a modern and effective way to reach an audience, boost engagement, share information, and educate and inform them. It also helps to establish your brand, create entertainment through creativity and effective tactics, it also creates a revenue stream or growth for your businesses or personal branding, making it an unavoidable choice. Using video marketing is a proven method, and therefore, implementing it in your business is a must.

Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844

Is learning Digital Marketing worth it after 30?

First of all, education is or must never be limited, and that applies regardless of age. As mentioned, or sounds obvious, Digital marketing is a relevant role given the rapid growth and the increase in Digital presence of people. The marketing industry, along with the IT sector, is growing exponentially. This creates growth and better opportunities, and a pitch to grow. Deciding to choose a Digital marketing course makes sense with reasons like the key skills you will learn, which are:

• Prioritise performance-driven fields
• Generating leads
• Manage audiences
• Using popular tools like Google Ads, SEO social media

These highlight the fact that tasks or steps are meant to be done and don’t require any professional of a specific age group.

What is the advantage of learning Digital Marketing after 30?

Since you might be convinced that learning Digital marketing is worth it after 30 years of age, in this article, let’s look at some more reasons to convince you further and how it may put you at an advantage in the job market as well as in the role you are already hired for.

1. Prior experience advantage

Since you are 30 or over, you have valuable experience over your peers when you switch to Digital marketing. Your prior industrial exposure is an asset, and it could be utilised while you seek a job. You can take marketing roles in the niche you have already worked in. You are able to offer real-world insights, keep workspace professionalism, and find it easier to communicate with your team. These skills and qualities ease your journey to transition.

2. Numerous entry options

Switching makes sense and is ideal in certain scenarios, such as expanded opportunities, or Digital marketing is the biggest piece of the puzzle from your current profession. Regardless of the opportunities mentioned, you can switch from, or you can also expertise your skills. With these skills or professionals, if you decide to make a Career switch after 30 to Digital marketing. These skills, professions, or entry points to marketing are:

• Writers, including Content marketing and SEO
• UI/UX designers, AD or Social media visual Creatives
• Business-minded individuals or those who work in business, like strategy and planning

3. Minimal learning time and affordable courses

A Diploma in Digital marketing from a top Digital marketing institute like Aviv Digital academy is short from 6 months to a year and comparatively affordable as well. It is cheap compared to professional degrees and are quick job-oriented courses granting skills, growth and attractive pay. It also puts you in good demand. You can break down your learning for easy and prioritise key skills, and effectively learn Digital marketing regardless of age and pick a specific role. These skills are:

• SEO and SEM
• Social Media marketing
• E-mail Marketing
• Google and Meta ads
• Content Marketing

How to career switch after 30 to Digital marketing?

You might be convinced to choose Digital marketing regardless of your age and explore its advantages. Now, take a look at how you can career switch to Digital marketing after 30. These steps, actions or processes are effective and offer a seamless switch, they are:

1. Pick a niche: Picking a niche puts you at an advantage and makes your work life easier, and you can work on tasks which is your strengths.
2. Enrol in a practical course: this helps you upskill and gain expertise on real-world problems, and not theory or just lessons to learn and be unable to apply.
3. Work on real projects: As soon as you finish the course or while you are enrolled in one, prioritise real-world projects. You can claim these opportunities via freelancing, personal branding, internships and contributing to projects.
4. Establish online presence: Use social media platforms like LinkedIn and others if necessary, accompanied by a portfolio to showcase your skills and follow great personalities and popular professionals from your niche or industry.
5. Stay updated: on top of the tips above, always be open to learning and staying informed with trends and tools. Staying updated enhances you as a Digital marketing professional and keeps you relevant and in demand for years.

Final thoughts

Career switch after 30 to digital marketing is never too late and a smart choice. Even if you never worked or started too late, the possibility of growth, learning and expertise within makes it an ideal choice. This brief but comprehensive article convinces you of the benefits and how to switch career or upskill to digital marketing. It comes with both advantages and disadvantages, but the benefits outweigh the cons; therefore, it is a wise decision. Make sure you pick the best Digital marketing institute.

Aviv Digital Academy is one of the leading Digital Marketing Course in Kerala. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. . Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844

FAQ

Yet, even when we have reached down to much in explaining strategies, we might need to learn more about metrics that are helpful while taking your interest and efforts on local SEO. Here, we discuss essential metrics that can be useful in mapping your business growth. 

Why Local SEO Metrics Matter for Your Business in Calicut?

The metrics for local SEO are more than a number because they indicate the vital signs of the online presence and health of a business. These may basically come in use for that purpose, but they are a piece of evidence whether your strategies and efforts to reach out are yielding or not. More specifically, they are very much needed to:-

1. Key Insights to Visibility

Metrics are useful for receiving insights into traffic, ranking, and other interactions in Google My Business Profile, depending on the local searches. 

2. Resource Allocation

They can help you entirely in making a sound option that balances your marketing budgets and efforts. 

3. Improvements in Services 

Metrics are of use when you are struggling to see where your improvements or mistakes are in customer satisfaction and marketing campaigns.  

4. Surpass the Competitors

Surpassing your competitors is kind of helping you equip the metrics to understand and improve current strategies. Thus, you can at least know where to grasp and implement the right strategy and right trend for your particular customer, surpassing your competitors. 

5. Areas for the Next Targeting 

You’ll get an idea as to which locations are traffic-generating and leading to conversions. It can be a great use for businesses to focus on regions that can lead to higher returns. 

6. Supplements other Marketing Campaigns 

Metrics can help you understand the suitable and most effective keywords. Local SEO can then supplement other marketing campaigns, including local SEO advertising and content campaigns. 

Key Metrics for Local SEO

Now, let’s see some of the key metrics that can be essential for local SEO. 

1. Local Search Rankings & Impressions 

Local search rankings and impressions are very significant being a metric of local SEO. You have to ensure that your business ranks on Google’s SERPs for the specific keywords related to your business. It could be a nice coffee or a convenience store, and particular keywords only lead to the greater rankings you are expecting from your efforts. Impressions, at the same time, show how often your listing appears in local searches. Tools like Google Search Console, Semrush, and BrightLocal can help monitor rankings over time and find out any opportunities to improve visibility. 

2. Local Pack Rankings 

Local Pack follows local search rankings, as it shows the map-based listing that appears at the top of  Google for local intent queries. The higher the ranking, there is an expected increase in click-through rates. Because your location is crucial to show your presence with target keywords. Thus, it helps you assess the performance in Google Maps and local search results. 

3. Google Business Profile Performance Insights

Google Business Profiles have a significant impact on local businesses because they help local people find you with local searches and Google Maps. When more than one person intends to learn about you through this profile, that means you could see a dashboard that provides a set of interesting insights. They are potential indicators of customer behaviour and foot traffic on your profile. Major indicators are:-

• Searches: How searches are- direct, discovery, or branded. 
• Views: How many times the listing was viewed.
• Customer Actions: like website visits, phone calls, direction requests, messaging, etc. 
• Popular days and busy hours.
• Photo views and quantity. 

4. Net Promoter Score (NPS)

Net Promoter Score is a very useful metric that local businesses can count on steadily for customer responses. The online ratings and reviews are shown ranging from scores 1-10, which decides the likeliness of such a business to be recommended to someone. If customers range:-

• 9-10: Then they are more likely to recommend and like your business idea or any service you have provided. They are known as promoters.
• 7-8: They are satisfied with what you have provided, but not with an enthusiastic tone. These are the passives. 
• 0-6: These are not positive indicators, as only unhappy customers could have done so, and you may fall in gaining business reputation with these detractors. 

If 80% of the customers are Promoters and the other 10% are Detractors, then NPS is the difference between them. Hence, NPS equals 80-10= 70. Therefore, they stand crucial in boosting local trust, visibility, and spreading positive word-of-mouth right from the customers. 

5. Page Load Times & Website Traffic 

Page loading and website traffic are one of the vital aspects that give an overall idea of the website’s performance. If a user clicks on your website and can browse through your site without any difficulty in switching between the pages, then traffic to the website can be assured. If pages load slower than it is, then optimise for that; you can’t afford to lose as many visitors as you have now.

Meanwhile, the customers would be feeling frustrated or unresponsiveness to these sites, and when you optimise them for this reason, you can at least think of improving high rise in bounce rates, i.e, users leaving the site quickly. In such cases, you can utilise tools like Google Analytics and Google PageSpeed Insights to check and monitor your site’s loading time and traffic. 

6. Competitor Analysis

Knowing how your competitors work is also a strategy you should consider sometimes. Analyse in terms of their ranking for local keywords, presence in Local Pack, online reviews or ratings, citation profiles, and content. You should understand that these tactics are not a mere simple strategy, but are trying to put in efforts that could be worth it.  Local keywords mean local visibility, reviewing their profile shows the trust it has, and comparing them with your site can help you point out even one improvement, if possible. 

7. Conversion Rate 

Conversion is the number of people who have actually completed taking an intended action among the number of people who have just visited your website.  If some hundreds of users happen to visit your page or site, you also expect them to complete any desired action that is beneficial for your local business. It might be booking an appointment, signing up for a demo, or even clicking on a certain button, redirecting them to the actions you would like them to take. 

Lower conversion rates are yet another indicator that it has to be optimised, reconsidering the actual desired actions and how you can imbibe them through your website, content specific to its audience, and even its technical performance. Thus, in local SEO, conversion rate optimisation also happens to hold its own importance. 

8. Online Reviews & Ratings 

Content could be pitched towards SEO or other aspects of marketing. At the end of the day, people want to check on your business reputation from your customers who have given their ratings and feedback.  As it comes, something straight out of them, their trust and desired actions could be counted on. One positive review can be enough for other new customers to think highly of your business, while one negative review would encourage them to avoid it. So it’s essential to consider any issue before it’s too late to resolve it further. 

9. Local Citations & Backlinks 

Local citations are a source for a business to be discovered online. Apart from the Google Business profile, local businesses might have to create their profiles on Yelp, Sulekha, Yellow Pages, Apple Maps, Justdial, IndiaMART, etc. Once created, they must be maintained and nurtured as one-and-done assets, thus catering to the customer and business needs as well. Details like NAP(Number, Address, Phone Number), opening hours, and many more can help customers find with ease. 

Local backlinks, on the other hand, are links you can possibly earn for your sites and pages from the directories or organisations within your geographical area. You only have to ensure that these backlinks are quite relevant for your sites and reduce any bounce rate as soon as possible.

10. Mobile Traffic 

Mobile traffic is another kind of traffic, which implies that traffic is purely driven by users relying on mobile devices for most of their browsing. Hence, optimising website experience, fitting the space for smartphones and tablets, is essential. You can check Google Analytics to see the traffic by device type, track, and learn more. Also, metrics like conversions, bounce rates, and duration of the session can help you pinpoint the issues and improve them eventually. As a user yourself, you can understand how your website adapts its screen size to your device as well, and the only way is to optimise for a mobile user and monitor if any changes are necessary subsequently. 

Conclusion

In this article, we have explained most of the useful metrics for local SEO. As you own business, you should be aware that implementing SEO strategies can provide strength to your online presence as well as reputation. 

Aviv Digital Academy is one of the leading Digital Marketing Course in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844

What are Some Common SEO Mistakes?

The Common SEO mistakes are classified into mainly three categories:

• Technical SEO mistakes
• On-page SEO mistakes
• Off-page SEO mistakes

These three are the most common SEO mistakes divided into. Now let us take a look at each in detail.

Technical SEO Mistakes

What is Technical SEO?

Before discovering technical SEO mistakes, let’s understand what technical SEO is. Technical SEO is the process of improving a website to increase its visibility through non-traditional techniques. This includes technical factors like site speed, sitemaps and others.

Common Technical SEO Mistakes

1. Slow website speed

For any user, a Slower loading time is frustrating and increases the bounce rate. This impacts heavily on the process of SEO for a website. 

How to fix: To fix this, you can simplify or minimise the use of CSS/JS files and leverage browser caching. You can also make use of the Content Delivery Network (CDN)

2. UnFriendly mobile optimization

The majority of users utilise mobile for browsing, and given this, Google prioritises the mobile version of a site for ranking and indexing. A non-adaptable design affects the ranking and usability. In order to fix this, craft a responsive design, test mobile-friendly tools optimise images and fonts for small screen devices.

3. Bad site architecture

A Site structure that is not easily comprehensible to the users is another common technical SEO mistake that makes it difficult for the crawler and breaks the rankings. 

How to fix: Clear and proper hierarchy with well-structured URLS and breadcrumb navigators generating XML sitemaps are some Common fixes to the SEO issues.

4. No SSL certificates

No SSL certificates translate to not secure, which is definitely not what a user wants. This lowers user trust, and an important SEO mistake to fix. 

Solution: Installing an SSL certificate and redirecting HTTP pages to HTTPS can fix this, along with adding internal links

5. 404 Errors and Broken links

There is no way to worsen user experiences other than broken backlinks. It wastes the crawling and damages the SEO performance. This is another technical SEO mistake to avoid for a better experience for the users. 

To fix this, consistently do site audits using popular effective tools like screamingfrog redirect and fix 404 pages and maintain an updated routine to verify links. 

On-page SEO Mistakes

What is on-page SEO?

Understanding on-page SEO would help you determine the issues and fix them effectively. On-page SEO is the steps, strategies or techniques implemented on the page itself to rank, improve visibility and establish the website or webpage well.

On-page SEO Mistakes

1. Improper keyword optimisation

Keywords are the pillars of a website or webpage and an important part of SEO. Improper use of keywords and optimising the website equally affect the quality and rankings of the website. Fixing this is simple, just implement proper keyword research related to your niche or topic of the specific website or page. Focus on a primary and then a secondary keyword with a long-tail keyword if necessary.

2. Poor title tags and meta descriptions

Title tags and meta descriptions are important steps in SEO. They guide the search engines and crawlers hiking the CTR(click-through-rates), increasing the visibility and ranking. 

How to fix: To fulfil good meta descriptions or title tag standards, write a concise title about 50-60 characters and 150-160 characters for meta descriptions consisting of keywords to fix this On-page SEO issue.

3. Not implementing Internal linking

Internal linking is responsible for granting authority to help and ease the users to navigate your site or a specific webpage. No internal linking might leave some pages undiscovered for users and search engines. 

Fix: Implement internal links with proper context accompanied by Meta descriptions, anchor text assisting you in maintaining a logical linking to cement the authority of the page. 

4. Improper use of headers

Headers help to form a structure for the content and the website or page. It makes the users comfortable to navigate, and for the crawlers as well. A good structure using headers increases the readability of the content. 

How to fix: Worry less, as there is a solution by using a single H1 followed by the subsequent headings, properly structured the article.

Off-page SEO Mistakes

What is Off-page SEO?

Off-page SEO involves tasks or actions taken to improve and enhance and website to rank higher without any technical or on-page strategies. It involves tasks done outside the website to increase its visibility, boost rankings and promote growth and success.

Popular Off-page SEO mistakes

1. Lack of Social Media Engagement

Social media is the most commonly used Digital tool or platform for numerous uses. From entertainment, education, to staying updated with news trends, and almost everything in today’s rapidly growing world has to offer. Lack of social media reach is a huge blow for businesses, brands or personalities.

Having good social media promotes high organic reach, brand recognition, visibility and a strong foundation. To have it share quality content consistently across popular social media platforms and engage with the audience to foster connections and enable sharability to create discussions, as well as word-of-mouth marketing.

2. Backlinks with low quality

As mentioned earlier, backlinks are an important step in SEO, whether ON-page or Off-page. Though it mainly matters in on-page SEO, it is also a piquant Off-page SEO mistake as well. The backlinks given from spammy sites that may be irrelevant impact the site with penalties and damage its authority. 

Audit your site and its backlinks on a regular basis, get rid of bad links and implement high-quality and reputable links

3. Not prioritising local SEO

When optimising a site or page, many brands and businesses forget or ignore Local SEO, which is amongst the most common SEO mistakes and Off-page SEO mistakes as well.  This makes you miss out on good traffic and an establishment.

Use Google My Business and get authentic customer reviews by building a community website to connect with your customers and stay closer.

To sum up, these are the most common SEO mistakes or Common SEO issues accompanied by solutions on how to fix them as well. There are more than you think there are, but these above-mentioned SEO mistakes are the most common. Be sure to learn better strategies by picking the best Digital marketing course and do proper study on what to do and not to do, and verify every step is done right for an effective marketing campaign. 

Aviv Digital Academy is one of the leading Digital Marketing Course in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844

As companies are in search of potential designers, they also demand proper certifications in the skills specific to UI/UX designing. Often, certifications tend to be expensive, and doors to further opportunities or outcomes are confusing. So, if that’s what you are here for, let us help you break down a detailed guide on the best UI/UX design course certifications. 

What are UI/UX Design Certifications?

Certifications are assured by completing a professional or job-oriented course. If you decide to take on a UI/UX design course, certifications are most likely to be provided after the course completion. The certifications reflect the principles, processes and tools used in creating a visually-appealing and user-friendly website. 

By now, you may have been familiar with concepts and practices such as user research, wireframing, prototyping, usability testing, visual design and so on. A certification in one of these practices could add value to your resume and portfolio. Because hirers may acknowledge your particular interest in it. 

Are UI/UX Design Certifications Worth It?

There is no doubt that these certifications are worth it, unless it doesn’t suit your concerns or needs. The worth of these certifications do lie in the experience of the authority it provides, but it should be noted whether they actually fit you after all. Generally, you can understand UI/UX design certifications classified into:-

• Platform-specific Certifications are offered by design software companies covering tools like Figma, Adobe XD. These are specific in detail about these tools and workflows. 

• Industry-Recognized Certifications are offered by either established organizations or educational institutions like Nielsen Norman Group, Interaction Design Foundation, etc. 

• Specialised Certifications are strongly recommended for those who wish to refine a niche in UI/UX, like information architecture, user research, usability testing and so on. 

• Bootcamp Certifications are another intensive and short-term program that can help you get an idea of UI/UX design, and only reputable ones can help you build a strong foundation in UI/UX. 

Depending on how these certifications can promise you better luck through their opportunities, you can certainly enrol for these. 

Best Certifications in UI/UX design

Now it’s time to figure out the list of the best of the best certifications for UI/UX design. Let’s take a look at them. 

1. Google’s UX Design Certificate

If you’re a complete beginner in the UI/UX career, there is this Google’s UX design certification, which is available through Coursera. It’s also suitable for designers who are interested in transitioning from graphic designing to UI/UX designing. 

Subjects Covered:-

You will learn exactly basic UI/UX topics, including researching and defining the user needs, wireframing, prototyping, usability testing, and so that follows. It also covers the basics of UI and helps you get a rough understanding of the use of Figma and Adobe XD eventually. 

More About the Certification:-

The course is structured by Google’s fine instructors and provides assignments or projects as the curriculum follows. The course materials are pre-prepared and available online. Even though Google doesn’t provide direct mentorship, it is primarily open to peer feedback as well as community forums. 

The learners will also have access to additional resources for resume reviews, interview preps and further career support. What’s valuable is that Google Career Certificates gives you access to a job board of employers connected by the Google Career Certificates Employers Consortium. 

2. Meta Professional UX Design

A similar course to Google’s UI/UX certification. Available through Coursera is a self-paced online course aimed at providing for beginners and intermediate professionals. 

Subjects Covered:-

This certification provides credibility for the subjects involving a basic understanding of UI/UX design, its fundamentals, and further subtopics like information architecture, colour theory, wireframing, user research, etc, helping you begin from the right start. 

More About the Certification:-

This certification provides the right number of projects that can be useful for you to learn about the practical segments of UI/UX designing. Similar to the Google certification, resources for career support, interviews and other materials are already available.

You may not get any direct mentorship if you enrol, and they also don’t guarantee a job right after your completion, yet seen as a crucial credential in most of the UI/UX portfolios. 

3. Figma UI/UX Design Essentials by Udemy

Udemy has a bestseller course for UI/UX design, which is created and mentored by Daniel Walter Scott. He is a known Certified Adobe Instructor and Expert who has additional experience in tutoring Figma. It could be an excellent course for beginners who find it difficult to build their strong foundation in UI/UX designing. 

Subjects Covered:-

As we have said, a course for creating a stronger base in UI/UX, this certification is well structured with topics like UX persona, web & mobile app fonts, wireframes, components of UI, constraints, variants, interactions, animations, etc., and ui/ux tools like Figma and Illustrator. 

More About the Certification:-

The certification is available after signing up for their course and completing it at your own pace, with their prepared materials and assignments. They also provide a space for peers to give feedback to each other. 

If you’re into learning advanced topics in Figma in particular, there is even an advanced certification course by Daniel Scott on Udemy. 

4. CareerFoundry 

Still not convinced that a certification course helps you boost your portfolio and profession? Then CareerFoundry’s UI/UX certification is the best you can enrol on. 

Subjects covered:-

Their curriculum is divided into four parts: UX Fundamentals, UX Immersion, UX Specialization and Job Preparation. These parts are strictly taught, matching the industry trends and needs. 

More About the Certification:-

Once enrolled on the certification course, a personal tutor would be available to help you out. They also provide one-to-one mentorship, easing the learning process and requirements. So you get a tutor to help you complete practical tasks, and any confusion can be cleared. 

The course involves working on large projects that could best suit your UX portfolio. After completing each of the exercises, only then you can get to the next module and it determines your performance after the course. They also guarantee a job, and if they don’t, they claim to provide a full refund. 

5. Nielsen Norman Group UX Certification

Nielsen Norman Group was co-founded by Don Norman, who coined the term “user experience”. As a popular UX research and consulting firm in the United States, they provide several UX-related certification courses. To get certification, complete at least five courses out of them. 

Subjects Covered:-

Specialized courses are tailored for each of the specific topics headed under Interaction design, Research and Management. You can find over 50 UX-related courses here!

More About the Certification:-

They provide virtual sessions during the course, which could help you receive in-depth insights into real-world UX problems and solutions. Every course ends with an exam, and if passed, you can get set for UX Speciality Recognition or Master Certification(for passing (complete UX Certification and pass an additional 10 courses). 

While they don’t promise a job opportunity, this certification is a valuable credential if you’re applying for top-tier UX roles worldwide. You need to pay for the courses you register for.

6. Flatiron School UX/UI Design Course 

Excited to join a bootcamp, then it’s Flatiron School. They provide a UX/UI design program which effectively helps students build a portfolio of projects, and making them exposed towards the industry and employers. They have a full-time course with 15 weeks and a part-time course with 40 weeks. 

Subjects Covered:-

Their curriculum is divided into five: UX Process, UI Process, Studio 1& Studio 2(for leveraging generative AI in design), and Portfolio, which is almost finely structured around product design principles, UX research, interaction design, visual design, and implementation. Some other subjects covered within this curriculum include user-centred problem solving, design systems, wireframing, prototyping, and tools like Figma so that they meet industry standards. 

More About the Certification:-

The bootcamp is more focused on the practical aspect of UX/UI design. You can also complete their course in person or through live classes. There is no job guaranteed for this either, and the same goes for the mentorship. If you’re looking for one advantage that this bootcamp could be the best because they do provide career support, like others, as well as have their hiring partners that may assist you in getting hired. 

7. Interaction Design Foundation 

Interaction Design Foundation(IDF) is another good option for choosing UI/UX design courses. They have a total of 22 UX courses, which are suitable for people who want to try again the ladder of career growth. 

Subjects Covered:-

The key topics include interaction design, UX research and personas, human-computer interaction, design thinking, mobile UX, accessibility, UI design patterns, etc. 

More About the Certification:-

The course is available as video lectures and projects when enrolled. As a self-paced course, it doesn’t offer live mentorship, hence it works on the student community or networking. So if you enrol once, you get access to all of the courses, and you need to pass an exam to get the certification. It also offers a global community forum, regular webinars and curated learning paths guiding their students in becoming professionals. 

8. Springboard UI/UX Track 

If you’re an aspiring designer and a beginner who is eager to learn within a short period of time, then Springboard’s UI/UX Bootcamp is what you have to check on. They have basically three courses starting from Introduction to Design, UI/UX Design Career Track, and UX Career Track. 

Subjects Covered:-

The subjects involved in this course are user research, design thinking, wireframing, and information architecture, with additional stress on working on projects. 

More About the Certification:-

As an online course, one-on-one mentorship is provided so that learners can connect with their tutors through weekly calls. Apart from the three major portfolio projects, you will also get to work on mini-projects, along with their theoretical study materials. 

Moreover, a job is guaranteed only for the UX Career Track, while career support is provided to a majority of their learners. Job guarantee is also offered by fulfilling certain conditions, i.e, by completing main projects, coursework, career development tasks, post-completion job search requirements like regular networking, job applications and interviewing. 

How to Choose One?

Having a viable option among these certifications could possibly confuse you. To state it all clearly, you should follow some steps. 

• Make your budget for enrolling on a certification course after researching thoroughly about the UI/UX certifications available.  
• Be known of your ultimate goal, be it an efficient course taking you up to the mountains of the UI/UX career. 
• Decide when you want to learn and then enrol for the course. 
• Be aware of the course outcomes in particular so that determine the value of projects in portfolios, networking and further opportunities. 
• Check reviews and ratings of courses and ask for help from someone who knows it better. 

About Aviv’s UI/UX Design Certification

Aviv Digital Academy is one of the popular options for UI/UX design courses in Kerala and Kochi. Students from various backgrounds, be it, beginners or developers, can enrol for the next 6 months, which is to be covered with 4 months of classroom training and 2 months of internship at Acodez IT Solutions, a leading IT agency in Kerala. As someone who may prefer a valuable certification from a reputed local academy, then this is the opportunity!

Subjects Covered:-

You will start from the basics of UI/UX and come across core topics including user research, analysis, information architecture, wireframing, visual design, and prototyping. 

More About the Certification:-

Even being a local academy, Aviv can address the specific needs of the learners, which are career guidance, placement support, live mentorship and assisting students to work on real-time projects. After the completion of the course with internship, you will be awarded with certifications approved by industry companies and the government. You will receive one from Acodez,  and then from STED Council, Google, Bing, etc. 

Conclusion

It was quite a shuffle listing out some of the UI/UX certifications. To provide the best among them is pretty difficult given the level of excellence and proficiency each of them could provide. If you’re not satisfied with these certification courses, then join Aviv’s UI/UX design course in Calicut or Kochi. 

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To dive deeper into this topic, you’ve got to hear some of the simpler strategies, tools and all those ideas that can guide you throughout the conversion process in this article. 

What is Conversion Rate Optimisation(CRO)?

Firstly, you need to learn what conversion is. Conversion could be any activity that encourages visitors to complete any action you also want them to do. Perhaps it could be either subscribing to their newsletters or purchasing their commodity. As your needs expand for a business, conversion takes into different strategies and ways. 

Conversion rate is the percentage of people who have completed your suggested actions, and if it’s lower than expected, it’s time to optimise the conversion rate. This method is popularly termed as conversion rate optimisation. Only after implementing some strategies that the conversion rate be improved and constantly monitored to strengthen it further. 

Why is CRO Important for Businesses in Calicut?

Optimising the conversion rate is crucial for businesses based in Calicut or elsewhere. As digital space is expanding at a pace, we can’t completely ignore the shift of businesses towards creating an online presence as well as starting a new online business in Calicut. Meanwhile, taking a move as such means you have a lot to know about conversion rate and how to optimise it. In short, CRO strategies are going to bring the actual leads to your business and engage them forever. 

For instance, we are familiar with the brands that always send us some engaging messages right after visiting their app or website. Afterwards, don’t we get positive emails or texts through the platforms we use? CRO starts from here, and particular strategies decide the performance of a website or campaign in terms of its traffic, impressions, etc. 

Benefits of Implementing CRO 

Till now, we have discussed what is CRO and its general importance for businesses in Calicut. In this section, let’s point out some of the key benefits you can attain for your business while taking a “yes” on CRO!

• Learn more about your customers 
• Minimised Customer Acquisition Costs 
• Data-Driven Decision Making 
• Increase in Revenue & Profitability 
• Improved User Experience 
• Boost Customer Lifetime Value 
• Ideal for Long-term growth 

What are the CRO Strategies That Businesses Need?

While optimising for CRO, there are three stages which are Awareness, Consideration and Decision stages. Reciting these stages, businesses have to tailor their sales to the CRO. It could be a minor edit or even a major edit, but implementing CRO could solve one of the pain points of your customer. Thus, strategies are seen as useful in this context, and we will explain them here. 

1. User Experience of the website matters!

If the visitors find even a minute performance mistake, they have a choice to bounce fr om it. Most of the time, pages load later than sooner, are not responsive for mobile users, and get caught in the moment to navigate around the site, distractions at the peak, or even have less scope for accessibility for such sites. In all those situations, you must optimise them for an improved user experience:-

• Page loading speed must be one of the concerns because more later more chances of ignoring the site. Some of the methods you can use are by caching, compressing images or videos, and reducing the scripts. 
• Optimising for a mobile user is essential to make websites or pages visible in a fine gesture, starting from their loading, design, and navigation, given that there is a higher number of mobile users. 
• Simple and intuitive navigation, as well as removing distractions across the website, ensures a sound experience for the users while visiting. 
• Maintain accessibility so that users can be treated indifferently. 

2. Enhancing CRO with Triggers

While maintaining a website, CRO also has to keep its stance on attaining customer trust. Nudging the audience is very important to earn valuable customers for your business. For that, you should do something on your part to ensure that customers are well aware to engage with your website. 

For example, you may have noticed how phrases like “Limited Time Deals” or “ Only 1 Left” influenced an emotion like FOMO among the audience as well as encouraged them over time. Moreover, for some rare products or services, customers have yet to look at the testimonials or reviews that at least assure them of the product’s quality. 

Additionally, it also goes like setting a clear value proposition so that users know its exact use and the benefits it offers to purchase. Optimising further could help them to easily make a purchasing decision. As trust is very crucial to attract customers, try including customer ratings, security badges, etc. 

3. Leverage Marketing for CRO

Marketing is one of the significant aspects that determines the success of a business. The marketing is concerned with the following:-

• Optimising landing pages and A/B testing them in lines of its headlines, layouts and call-to-actions(CTAS) to decide better-performing pages.  
• Keeping a clear message throughout the content of a landing page and other content to avoid any miscommunication of the word-of-mouth strategy. 
• Analysing the user demographics and behaviour is quite utilised so that you can provide personalised offers to the right people. 
• With the data available for implementing these strategies, it’s also effective to circulate personalised ads and alert the users with reminders waiting for them to check the chances they’ve missed by leaving the site. 

Types of Tools for CRO

There are certain tools that can be helpful while taking a step forward for optimising the conversion rate. As there are different activities within this, let’s categorise them as follows:-

Metrics to Track for CRO

Next comes the metrics you have to consider while tracking for CRO. Some of the key metrics that need to be tracked can be understood as follows:-

1. Conversion Rate is the percentage of users who have signed up and completed a specific action. 

2. Bounce Rate is the percentage of users who leave the website without visiting. 

3. Average Session Duration is the average amount of time spent by users on your site at a single session. 

4. Click-through rate (CTR) is the percentage of people who have clicked on a particular CTA, ad or other links. 

5. Form Abandonment Rate is the percentage of users who have left halfway through the forms they had started to fill it. 

6. Cart Abandonment Rate is the percentage of users who add their product to the cart and don’t complete the checkout process. 

It is also to be noted that metrics can vary according to the fields businesses are focused on, and the above metrics are commonly used to understand the depth of CRO. 

Conclusion

In this article, we have explained to you the topic “Conversion Rate Optimisation and Its importance in your businesses in Calicut”. We have covered the significance of the topic, starting from the conversion rate, general use for businesses, as well as the benefits. Additionally, we have explored some of the popular and known CRO strategies with tools and metrics that you might need to expand your business. 

Aviv Digital Academy is one of the leading Digital Marketing Course in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844