What is a Diploma?

Before exploring programs let’s understand what a Diploma is for those who dont know and other common queries. A Diploma is a document or certificate that indicates your course completion from a college or university. It helps you get skills and hands-on experience that get you a job.

Is a Diploma the same as a degree?

There is a clear difference between both Diploma and a degree. They differ in their level of education. A Diploma, (not all but most of them) tends to be short-term compared to a degree and a degree tends to be a higher level of education. 

Are there different types of Diplomas?

Yes, there are majorly three major types of Diploma, Graduate, Postgraduate and Technical Diploma you can pick any based on your preference. There are also common degrees that could be picked by anyone!

Diploma Courses After 12th Commerce 

Let’s explore the best diploma courses after 12th commerce. These courses are in good demand and offer good pay. It is also a job-oriented course and could be chosen by those who want to turn into professionals and make the best out of their time.

Diploma in Financial Accounting (Tally+GST)

Financing is among the most crucial factors in today’s era understanding it takes you a long way ahead. Due to this reason pursuing a diploma course after 12th commerce in Financial Accounting puts you in demand and a high-profile job. The job details are as follows:

• Job opportunities: Accountant, GST Consultant, and Accounts Executive are the popular job options.
• Expected Salary: For beginners, you can expect an annual salary of 2.16 – 4.2 LPA

Diploma in E-Commerce

We live in a Digital era and without a doubt it’s rapidly growing as well. The rise of online marketing increasing the demand for online stores and e-commerce experts. If you are into marketing and catching up with the latest trends e-commerce might be for you. Taking a diploma in e-commerce lets you learn how to run online businesses, and understand logistics, product listings ads and dropshipping.

• Job roles: E-commerce executive, Online store management and product listing Analyst are some good options.
• Expected Salary: 1.8 – 3.6 LPA

Diploma in Digital Marketing 

If you have an interest in E-commerce the same could be applied to the field of Digital Marketing as well. Digital marketing opens doors to new opportunities and could have plenty of sub-jobs or fields you can work on. Literally every product or service today is promoted online or by other digital means. Understanding or learning marketing is a skill for the future. You can learn the best Digital marketing course in Calicut and develop key skills in your life and the Digital or online industry. It is a highly demanded skill in literally every business sector. 

• Digital Marketing Job roles: Digital marketing executive, SEO specialist, Social media manager, Content marketer
• Expected Salary: 1.8 – 4.8 LPA just for beginners only and it’s forecasted to increase

Diploma in banking and finance

The banking sector is like the pillars of a successful society, business or economy. Like financing, having an interest in Banking and banking-specific finance is a skill for the future. You will learn about retail banking financial systems and investment planning securing you, your bank and society. A diploma in banking and finance is a professional course that grants you a good career and decent pay. You can confidently opt for this course for a good career and if you are interested in managing finance or are good with it. 

• Job roles: Bank executive, loan officer, customer relationship manager
• Expected salary: 2.16 – 4.2 LPA is a sure-shot paycheck for beginners.

Business management

Business is the future of a growing and thriving society and therefore having a diploma course after 12th commerce in business management might feel comfortable as a commerce graduate. Here you will learn human resource management, marketing sales, and managing business operations. If you aspire to be an entrepreneur, it’s advisable that you choose this program.

• Job opportunities: Business assistant, marketing executive, and office admin are some popular choices.
• Standard salary: You can expect a salary from 1.8 to 3.6 LPA

Stock-Market and Trading

Learn technical analysis, market strategies and investment tools in the stock market to reach the peak of financial stability. Learning the stock market lets you advise financial decisions on investments or do it yourself for a successful career. Numerous successful personalities have found their success via the stock market and that’s exactly the reason you must opt for it if you want to pursue the business or financial world. 

• Job roles: Equity Dealer, Trading Analyst, Self-trade or investor
• Salary expectations: Unless you are working under a company or organisation you are not limited to any specific salary. It could be high or low but having proper strategy and discipline would grant you success.

Diploma in Business Analytics

Business Analytics deals with using data, statistics and tools to predict, find trends and make efficient business decisions. Since it is an important aspect of business, business analysts are forecasted to be in high demand. Being a business analyst lets you increase profits, and processes, and understand customers. It also offers competitive pay.

• Job roles: Business Analyst, Data Analyst, Marketing Analyst, product and financial analyst are among the popular high-paying job roles after you complete your Diploma in Business Analytics.
• Expected Salary: As a business analyst you can earn up to 6-10 LPA if you are a skilled beginner or experienced in the field. It tends to increase as well.

In summary, choosing a short-term course or diploma course after 12th commerce might be overwhelming or confusing. If you are in this situation and want a good diploma course that aligns with your interests, offers high pay and is in demand follow through with the best courses we mentioned above. Make sure to do your own research and if choosing any course from the list learn from the best institutes and have a fulfilling career.

Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844

This is where you need to leverage affiliate marketing with a set of right tools if possible. In this article, we will be discussing this aspect which also could help digital marketers in Kochi to leverage affiliate marketing and establish their marketing skills.

What is Affiliate Marketing?

Affiliate marketing is a marketing niche where businesses and affiliates connect to create effective marketing campaigns. The majority of the brands provide a link to their affiliate program on their website through which affiliates can enrol. Affiliates therefore have to create necessary content so that it can be channeled across relevant platforms. 

The success of such campaigns depends on metrics like per click, per-sale, per-lead, per-action and per-install, which also decides on the commission that’s earned by an affiliate. In short, as meaningful sales become a centre of marketing, affiliate marketing can thrive and extract the best out of marketing campaigns.

Why is Affiliate Marketing Essential for Businesses?

Leveraging affiliate marketing is all about how it turns out for the business’s success. Without any common set of business goals and affiliates turning its brand trustable, expecting sales would be not much worth it. Here, we will discuss the role of affiliate marketing in business growth. 

As a performance-based marketing strategy, affiliate marketing works fine for the following reasons:-

Expanded Reach

If affiliates are fond of tapping into your audience, they can bring in a new set of customers apart from what you have already. 

Boost for SEO

If affiliates are bloggers or other SEO analysts, it can also help in engaging in the product pages as well as boosting its search engine rankings. 

Cost-effective

The risk is comparatively lower than in other niches. How much sales you get, that much you need to pay. This can meet your budget by the way. 

Trust & Credibility

As affiliates can create mind-blasting content for businesses, they can help in building trust for the brands. 

Maximum Revenue 

Once you get signed yourself with an affiliate, keeping the marketing campaigns in a minimal stature can yield revenue benefits for the parties involved. 

How to Start Affiliate Marketing from the Scratch?

There are simple steps you can take to scratch the affiliate marketing programs. You know right? That affiliates can themselves be paid advertisers, content creators like bloggers, influencers on YouTube or Instagram, and so on. Basically, from where should you start this? There are certain points you should be aware of before starting an affiliate marketing campaign, as we list as follows:-

• Find a niche for making effective campaigns that solve the consumer’s pain points as well as haven’t been well-touched by other affiliate marketers. 
• To make the specific niche reach your target audience, you should also choose the right platform to engage with, such as Instagram, Amazon, Flipkart etc. 
• Next, you have to find an affiliate program that is suitable for your needs. With good brands with good niches, affiliates should select them also on the commission rates for earnings-per-click. 
• Create content that never goes out of interest and build your audience by making them subscribe to your newsletters. 

Affiliate Marketing Tools You Should Know!

For every step you take for affiliate marketing, you have to learn and use tools that can help you ease and organise it and understand the functionalities of these tools. The potential of these tools is not often realised especially when it’s an affiliate marketing tool, but you will know it here!

1. CJ Affiliate

CJ Affiliate, previously known as Commission Junction, has been the trusted marketplace for affiliates. It is suitable for high-paying affiliate programs from premium brands, and it comes with advanced features as well. 

Thus, it can help affiliate marketers track and monitor real-time analytics in terms of clicks, conversions and commissions they earn. 

Followingly, this tool also has integrated with eCommerce systems and automated commission payouts and, you can optimise your campaigns as much as possible. It also has measures that protect from fraud and make the activities smoother. 

With more of AI-driven recommendations, brands can connect with affiliates that can provide valuable results. 

2. Voluum

To be noted, Voluum is not a mere tool that works just as usual as other tools. It’s built straight out of the considerations of affiliate marketing, that is, the needs and realities that support affiliate marketing. 

As an affiliate marketer, you can also unlock the networking features which are expected to be excellent at tracking, analyzing and optimising real-time affiliate marketing campaigns. 

It also has a tool that can let you analyse market trends which can help you create effective strategies for affiliate marketing. It also points out low-quality traffic by identifying the bot activities. 

As an easy-navigable tool, Voluum is a convenient dashboard for its activities, as well as, works out well with advertising platforms like Google Ads and Facebook Ads, which enables you to create and circulate different ads in different formats.

3. Google Analytics 

Tracking is the core function that Google Analytics(GA4) serve. It’s our same old friend who is now capable of tracking the greater insights affiliates need.

Just as we have always boasted of, Google Analytics can help you monitor certain metrics that can turn out to be useful for results like traffic, page session and engagement, conversions etc. By getting an idea of these results, you can decide on the rest of the activities that can also provide room for improvement. 

Some of the key functions that make Google Analytics more luring can be as follows:-

• Track the source of traffic, either organic, social media or websites. 
• Track the user interactions and optimise for better content and design. 
• Tracks the affiliate links and completed purchases, helping to monitor ROI. 

4. Ahrefs

Ahrefs is a popular SEO tool, right? What does it have to do with affiliate marketing then? Ahrefs is a tool that doesn’t limit itself to creating SEO strategies carefully but also makes affiliate marketing more opportunistic. 

Especially, there are three tools that can amaze you. One is Keyword Explorer, which can help you find profitable keywords. By profitable, we mean that you can choose keywords for your niche and consider them to be long-tailed and compete with other affiliate sites. 

Content Explorer is another one you can avail of in Ahrefs which can help you find competitor sites, and analyse their content to check on the gaps your content has made on till now. Then, you can actually decide on the top content of your affiliate niche. 

You can also check into the opportunities that the competitors’ backlinks can provide you. Thus, collaborations can be welcomed with how they yield such opportunities. 

5. Flippa

Flippa is a platform where you can buy and sell websites, especially affiliate websites. If you’re not very invested in the possibilities of affiliate marketing, you can take the risk of buying an SEO-friendly website, which can help you grow your business without making endless efforts from scratch. 

Such websites have a good amount of traffic and rankings and that’s why Flippa does that slowly you can have the expected earnings if you follow a proper guide to affiliate marketing before venturing out. 

6. Tapfiliate

Affiliate partnerships are essential to boost your marketing and sales. Even there is a tool called “Tapfiliate”, which helps you to manage and track affiliate conversions. As analytics are very significant in affiliate marketing campaigns, the features of this platform are centred on its analytical aspect.

This tool also offers commission models which can help you decide on the commission amount and other commission-related requirements.  This tool also has integrations with platforms for eCommerce, CRMs, payment gateways and the list goes on. 

7. GetResponse 

GetResponse is primarily an email marketing tool and can be of use for affiliates connecting through email. After you have targeted the customers visiting your affiliate site, and the leads you have generated till now, email can serve to be the best medium to connect to your customers. 

With an extra effort to inform their audience of the sales, you have the option to enable tools for monetization, as well as get an upgrade for segmentation and automation of the audience and tasks. 

There is every way possible to utilise GetResponse and personalise each set of affiliate marketing campaigns you want to take upon, by:-

• Sending personalised messages to engage the audience. 
• Promote what’s special about your website, such as paid newsletters with proper CTAs, webinars or so on depending on the niche. 

Conclusion

We have reached an end to the discussion of the affiliate marketing tools. So let’s take a leap back to what we have explored in this article. We have explained about affiliate marketing and its scope for businesses in Kochi. We have also mentioned points you can follow when starting affiliate marketing, which is extended with our main topic on the tools. 

Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844

1. User-Centered Design

First and foremost you have to prioritise user-centered design. It is regarded as the foundation of UX and a must-follow UX Design principle. By understanding the requirements and goals of the users you must be able to craft designs based on factors like:

• Researching the users and their behaviour via methods like interviews, forms or surveys and usability tests.
• Be empathetic while designing. Understanding what the user needs or designing by putting yourselves in their shoes to understand their point of view or their convenience.

2. Simplicity in Design

The best way to increase a seamless user experience is to make the navigation of the application or website by implementing a simple or minimal design. Minimal or simple design is an important UI design principle to follow certain formats overwhelm the users which must be avoided

• Maintain a proper adaptable layout which is simple and minimal
• Utilise straightforward navigation making it easy for navigation.
• Use fewer elements with more info and impact instead of adding too many elements. 

3. Consistency

Instead of opting for major changes prefer minimal design changes making it easier for users to adapt quickly to updates. The goal is that users understand the patterns across the interface. 

• Well-placed uniform design and formatting such as colours, fonts buttons and spacing
• Follow popular design standards like the material design trends for Andriod and PC as well as Human interface guidelines for IOS.
• Utilise buttons and other elements wherever necessary in the design

4. Inclusive and Accessible 

The success of a design depends on how much it is inclusive to the audience. Therefore this UX design principle is a crucial step while designing. For example, if a person with a disability can use the app with its features and navigation, it has a wider user base. Having an accessible design must not be avoided at any cost.

• Proper text formatting and contrast should be maintained for readability.
• Mention alt text for images 
• Utilise fonts that can be scaled or resized

5. Visual Hierarchy

People these days are quick they scan instead of reading. Therefore proper application of visual elements, placements and guided-like experience through design must be possible. This UI design principle makes it appealing to the audience. The users must be guided to the most significant action within a screen.

• Make use of size, colour contrast and other elements like spacing which is just an empty element but makes a huge impact to highlight important elements.
• Always ensure the primary actions or their buttons are prioritised and placed in significant positions.
• Follow the comprehension pattern of “F” or “Z” for the users to easily comprehend.

6. Responsiveness

Another UX design principle to follow for UI/UX designers is making the design responsive to the user so they can determine whether their actions are registered to follow these simple but effective steps.

• Use elements like animations, loaders or micro-interactions to indicate progress
• Provide messages such as success/failure for the users to do other actions.
• The design should be responsive making it adapt and work on all or numerous common screen sizes.

7. Prioritise Usability

Usability is another crucial factor in designing which is a must-follow UI or UX design principle by UI/UX designers. Give no time to the users to think and assist them in quick decisions with your design which is or must be easy to navigate.

• An intuitive navigation process must be followed like a back button taking the user to the page before and not anything else.
• Prefer not to add any unwanted steps in the user-flow
• Use simple Call-to-Action and labels if needed in designs

8. Mobile-Friendly Designs

The majority of users these days use smartphones and even browse on them despite them having access to PCs for their convenience. Due to this reason always prioritise mobile-friendly designs even if you are designing for a website. A UI design principle is also important for mobile devices.

• Start designing from small screens leading your design journey towards bigger screen sizes. 
• Ensure extra efforts are made to the buttons making them touch-friendly and following specific size guidelines (48px as the common target size)
• Simple navigation is meant to be applied to mobile devices are well.

9. Quick and Well-performing 

Regardless of the design, it is important to ensure it loads fast and performs well. As the priority goes to the users not frustrating them must be on your list as a designer.

• Optimise images and other assets, this aids in reducing loading times.
• Heavy interactions such as animations take harder to load therefore avoid them and use minimal options.
• Show content as it loads this creates a better User experience. This is called progressive loading

10. Proper testing

No designs are perfect at the first attempt and even if it is, their functionality, responsiveness and other factors must be checked. Check via multiple testing processes to ensure it is working well.

• Conduct A/B testing to determine which one seems, feels and performs better.
• Collect user feedback and suggestions to fix issues and improve based on the user’s point of view.
• Analyse the design with tools and measure necessary metrics such as usability metrics

In summary, to be an enhanced or skilled UI/UX designer, you must follow these UI design principles as well as UX design principles accompanied by using new trends, tools and the introduction of new technologies. As the demand for the digital design industry is mostly focused on UI/UX keeping up with the rapid changes is substantial. Learn the core design principles and values and try implementing them in your projects. Remember to also keep learning and explore new things for a fulfilling career.

Are you looking for a career in UI/UX Design, Aviv Digital Academy is one of the leading UI UX design course in Calicut. We offer a comprehensive curriculum designed to equip you with the skills and knowledge necessary to thrive in the design industry. Our programs provide a comprehensive Guide to become a UI/UX Designer, For more details, Contact us at: +91 8156998844

Off-page SEO in particular, does that part of SEO work out off the page. Working off the page could mean backlinking at the end of the door. These efforts are meant to yield results after a week or month, attributing value to the website’s authority. In this article, you can learn more about off-page SEO strategies for building backlinks. 

What is Off-page SEO?

Off-page SEO is about those SEO activities that are done out of the page. You may heard of link-building or backlinking on your digital marketing course, and off-page stands high over this activity. By maintaining valuable backlinks for a website, they are more likely to attain value in the long run in terms of traffic, visibility and rankings. 

Why is Off-Page Important in SEO for Local Business in Calicut?

Now if we explain the importance of off-page SEO, especially for local businesses in Calicut, there had been a certain goal of earning backlinks for a website. If we put it simply, it means that as off-page specialists find backlinks that can suit their website’s niche, they could add them to their website which is expected to reduce the bounce rate and bring in more traffic and rankings. The website also receives trust and authority in the long run. To extract the success out of such efforts, it is to be understood that only valuable strategies and links can be worth your time!

Common Terms for Off-page SEO

The common terms used in off-page SEO include:-

1. Backlinks:- Links that direct toward your website from another website.
2. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness):- The concept of Google is essential for evaluating the quality of the website content.
3. Link Equity:- The value of the link that is contributed from another site to yours.
4. Anchor Text:- Hyperlink( text) is used for linking one page to the other.
5. Dofollow & Nofollow Links:- Dofollow links pass the link equity to the linked website. Nofollow links don’t.
6. Domain Authority:- Ranges from value 1-100, predicting the website ranking in the SERPs.

How to Build Local Backlinks for Your Business in Calicut?

We have discussed briefly on building backlinks for a website plays a significant role in SEO. There are certain off-page strategies that are quite necessary to make your website trustworthy for its audience. In this section, we will help you figure out the strategies in detail and you can follow up with that. 

Connect with People

Reach out to link-building specialists to get valuable links from their websites. You can use platforms like email, LinkedIn, and Slack through which you connect to the people who also happen to need links. By checking your and their requirements, in traffic, DA, PA, Spam score, etc, both parties can exchange their links and contribute the value of the other websites to yours and vice versa.

Influencer outreach is also another way to attain backlinks. Apart from the mere purpose of promoting products, there is a set of content-oriented influencers who have really valuable content on their hands. By partnering with the influencers, you can get their audience for you and bring in more traffic leading to earning backlinks at the most along with building your website’s authority.

Guest Blogging

Guest blogging is a method of supporting both parties’ websites by writing guest blogs with a good topic. The idea behind this strategy is to let a website earn authority along with some backlinks. If we are open to guest blogging, we expect them to share their blogs with us and exchange links with us. In return, we will also share a blog and links with them. This provides a good opportunity for both websites to build authority and trust and it is expected that the content written should be factually correct and not plagiarized. 

Get Listed on Local Directories

Directories like Google My Business(GMB), Yellow Pages, Yelp etc, are also a source for earning backlinks. If the company or business details are listed on these platforms, people find it interesting to reach out to where you are. These platforms never stop keeping you amazed with the listings of local businesses as you get every tiny detail of the business, including its reviews, descriptions etc. If you’re one among them, you can use that page as a backlink for your site. 

Content Marketing 

Never forget to create content that could be shareable and appealable which also has the potential to earn backlinks eventually. The content formats like blog posts, social media posts, videos, infographics and so on have to be created on the idea that backlinks could be naturally added and blend perfectly with relevant keywords. In turn, it could be easy to proceed with link building. 

Social Media Marketing 

Social media platforms like Instagram, LinkedIn, or Twitter are spaces where bloggers, journalists and website owners are active.  To make their expertise more authentic, they might reach out to any relevant articles or content which they will attach to their articles. Adding such valuable content means the webpage or the site may not lose its authenticity, and helps the audience to continue reading the topic without having an interest in exiting the page. Thus, by adding natural backlinks and being an active member of any social media platform, the author covers in depth of the topic for its audience as well as establishes the trustworthiness and credibility of the website. 

Common Mistakes in Building Local Backlinks

There are also some common mistakes that are to be avoided while building backlinks for your site. In the process of making efforts, certain actions don’t go along with the concept of SEO. What they do is that their actions would often sudden traffic if possible but through inappropriate methods. Some of the mistakes that you should be aware and careful about can be listed as follows:-

• Buying the backlinks is illegal and if Google finds out, it will penalise the website for doing so, and the SEO efforts that were taken apart from it, could be in vain taking away the rankings, credibility, and other resources. 

• There are instances where backlinks are added from low-quality or irrelevant sites and content which is not likely to turn the tables for attaining goals as an off-page specialist.

• Use of the same anchor texts repeatedly on the same page is yet another mistake and it indicates that the article fails to make its anchor text naturally fit and worth being used as a backlink.

• Lastly, seeking backlinks from the same website can definitely look suspicious, and is suggested to backlinks from a variety of sources that you find to be relevant to your articles.

Conclusion

As we conclude our topic on building local backlinks, let’s go through what we have covered within your interests. We started our discussion with off-page SEO, what is, and its significance in SEO and listed some of the off-page SEO terms. Followingly, we have explained five off-page strategies for building backlinks. Finally, we have pointed out some common mistakes most SEO specialists may get into. 

Aviv Digital Academy is one of the leading Digital Marketing Course in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844

Aside from the education, skills or experience setting up a few things, like the resume and other formalities must be done right and well. Its quality is also crucial for a first impression for the recruiters. Start by following these steps.

• Highlight your Key skills
• Create a strong Portfolio and resume
• Apply for social media marketing SMM jobs
• Start with internships and freelancing to build experience
• Create your online presence
• Prepare for job interviews
• Update your knowledge and be ready to adapt to new trends 

Let’s take a look at each step in detail:

Step 1: Learn or Polish Your Key Skills

The first step before applying for social media marketing jobs is to learn, polish or enhance your skills. For Social media marketing learn the best Digital Marketing course in Calicut with top skills coached by experienced and industry-leading expert faculty. The major skills you must acquire or work on are as follows:

• Management of social media applications like Facebook, Instagram, LinkedIn, X(formerly Twitter) YouTube and more.
• Basic content creation skills like Graphics, videos and hashtags
• Content and Copywriting for promoting or marketing your content
• Using SEO and hashtags effectively with research for Social media
• Paid advertising campaigns for Facebook, Instagram and  Google
• Analyse Data via Google Analytics and Facebook insights

Courses like Google Digital Garage, HubSpot, Meta Blueprint, and Aviv Digital Academy would help you learn them. Additionally, you can grab courses from Udemy, Coursera and LinkedIn learning or watch YouTube.

Step:2 Form a Good Portfolio and Resume

A resume is a document that describes you summarises your work and describes your general information. This applies to a portfolio as well where you showcase your work. A good portfolio and resume are necessary for giving a first impression to the recruiters and highlighting your quality. To know how to build a portfolio or what to consider while making one follow these steps.

• Create and manage a social media and grow it
• Do sample social media campaigns for brands to showcase
• Do freelance projects to strengthen your portfolio
• Redesign or revive existing or broken social media pages to show improvement and your problem-solving skills.

Ensure to highlight your core skills, certifications and capabilities. Remember to also add links to your social media or portfolio for the recruiters to easily access. You must also keep your resume and portfolio simple and not too overwhelming for the recruiters.

Step 3: Start Applying for Social Media Marketing Jobs

The next step is to start applying for social media marketing jobs. Make sure you apply on a reliable platform with verified companies or recruiters. Research the company you find interesting so that you can determine whether it aligns with your skills interests and values. You can securely apply for jobs here:

• LinkedIn jobs
• Indeed
• Naukri
• Glassdor
• WorkIndia for freelance and fresher jobs

Freelance platforms

• Fiverr
• Upwork
• Freelancer
• Network via social media by following marketing agencies on LinkedIn and Twitter
• Follow, join or connect via Facebook groups, telegram channels and Instagram broadcasts
• You can also engage in Reddit

Step 4: Gain Valid Experience

In case you are a beginner take every opportunity to enhance, upskill or grow your expertise. Gaining early experience is crucial for any fresher. Experienced professionals can also consider these options to learn something new or enhance these skills. You can do these steps to gain experience

• Doing internships at a good company. It’s easier to get unpaid internships, and although it offers no pay you can gain experience. 
• Create a freelance gig so that you can gain experience and work at your own pace.
• Local businesses might be looking for any ways to scale up, therefore you can use this opportunity which benefits both parties.

Step 5: Establish Yourself Online

The goal here is not to be popular with plenty of followers across socials but to showcase yourself as a quality social media manager or marketer who’s reliable and did a little work to prove your worth.

• For a professional profile create a LinkedIn account as well as Twitter. If you already have one optimize it.
• Share valuable info or insights to represent your knowledge and expertise
• Post-market related content
• Personalise yourself as a brand

Follow these steps for better opportunities since numerous social media managers are hired based on their social media and how well they handle them.

Step 6: Be Ready for Job Interviews

Be ready to present yourself confidently to convince the recruiters. A strong portfolio, quality resume and online presence are all wasted in case you fail to perform in person.

• Prepare for commonly asked Social Media Marketing interview questions
• Explain your process of growing a social media page
• Tools you use to assist you in Social media marketing
• Recruiters might ask for examples for reference therefore be ready to show it.

Additionally, ensure you study well about the company analyse their social media pages and suggest improvements. This increases your chances of getting employed

Step 7: Always Stay Updated and Keep Learning

In today fast growing digital era trends and updates are changing rapidly. Always be ready to learn new things and stay updated, this lets you adapt to quick changes and stay on top of the industry.

• Follow blogs, pages, people or others such as organisations or agencies
• Take part or join in marketing communities, webinars, sessions online newsletters and YouTube channels

Networking or following top experts grants you efficient knowledge and fulfils your criteria of learning new things and staying updated.

Bonus Step

Since you have made it this far here is a bonus tip: you can take certification courses from Meta(who owns Facebook and Insta), Google Digital Camp, Hubspot content marketing and SEMRush Social Media toolkit certification for enhancing your skills and add it to your resume. Moreover, you can also take part in projects or team up with experts or interns to show what you contributed to highlighting your problem-solving skills and teamwork.

Conclusion

In summary, Finding social media marketing jobs is easy when you consider or follow the steps above. Regardless you can also follow any effective strategies that might help you in the long run. In short being confident and prepared for interviews accompanied by a great online presence, a strong resume or a portfolio is the cheat code to crack the job that suits you the best.

Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844

What to do after the 12th?

After the 12th, students are concerned about the courses they are interested in to get a good job after its completion. Jobs that are available after graduation need certain promising skills turning into a competitive and skill-oriented landscape. And certification courses are essential to prove that skill. 

Even if you are picky about getting into universities and were not admitted into within the age you expect to? How long would you wait to actually take a degree? As time is uncertain, you should map your career path. You may have felt some questions on your mind by now:-

• What should I do now?
• Will I be able to get a job now?
• Is there any course I can attend for a while now?

If you’re giving an academic gap to enrol for the course in the upcoming year, short-term courses would do good for you. Why? Have you ever wondered if one year would be worth it if you take a six-month course? The deal with the six-month courses is that they provide on-class training for a minimum of 4 months and 2 months of internship. And there could be more to it. 

Why enrol for a digital marketing course in Kochi?

There are several courses that work out for the short term(mostly 6 months), and the easiest and most high-demanded courses among them are the Digital Marketing Course in Kochi. As Kochi has a hub of businesses, hirers are more interested in finding excellent candidates even if they a freshers. After a digital marketing course, you can start with entry-jobs like intern, or junior roles. These courses are meant to cover the basic to advanced topics in digital marketing including:-

• SEO– creating and optimising websites particularly done with the algorithms of search engines like Google. 
• PPC– advertising methods for today’s platforms.
• SMM- handling social media accounts and making engaging content and thriving it with the audience. 
• Email marketing– utilising email as a medium of connecting with special customers primarily aimed at retargeting. 
• Content marketing– turning specific ideas into any type of content and then marketing. 
• Affiliate marketing– selling products by affiliates and earning commission on behalf of promoting.

Thus digital marketing academies in Kochi are providing a fine syllabus which effectively turns out to be interesting and career-oriented. Among the academies, IIDE, NIIT, and Aviv Digital Academy are the most prominent. 

Understanding the Digital Marketing Career

Demanded jobs require a set of skills and how long you take an academic gap, that much you need to upgrade yourself as a digital marketer. Hence, digital marketing courses are a chance to establish your career from scratch. 

Digital marketing is not merely about having a job, but about creating and managing the activities in digital platforms. That is, a career in digital marketing is based mainly on interest and you can have the tools to analyse and turn it into a marketing strategy. The businesses in Kochi have been experimenting for years with how digital marketing has favoured them and it’s time that they have got sure of when and where to utilise it. 

If a company needs website services, it may need an analyst or specialist in SEO. If services are for social media or other advertising platforms, a PPC analyst, Social Media Executive, or Digital Marketing strategist may be required. Thus the job roles in kochi vary depending on the need for services of businesses. At the end of the day, hirers are more likely to ask for your digital marketing skills earned through the course!

How to Start Learning Digital Marketing Without a Degree in Kochi?

Basically, there are digital marketing courses and certifications you can start with. Today, learning has gone beyond the constraints of the qualifications of an individual. In this section, we will be discussing the options where you can learn the fundamentals of digital marketing courses and how you can enhance your learning path.

1. Online Resources

Before enrolling in a digital marketing course in Kochi, it’s a fact that online resources are kind enough to help you learn digital marketing. These resources may be paid or free, but attending their classes, activities and so on, means you get certifications from the industry leaders. Digital marketing certifications are pretty valuable when it comes to getting employed. After getting certified, the first path is to choose an internship role at least so that you can learn its practical side as well as work experience as a digital marketer. It can solve your never-ending question of how to become a digital marketer.

2. Paid digital marketing courses in Kochi

What about the paid courses in Kochi? Our academy is also providing a digital marketing course in Kochi, like IIDE & NIIT. Paid offline courses are good either because they help with internships and placements rather than having to find and figure it out as an individual. Everyone starts their career from classes, so more than its fancy promotion, demand for skilled people in the industry relates to the course needs and outcomes.

3. Internships & Freelancing

Companies hire interns and train them, and more than that, digital marketing courses have included internships. These happen to be an opportunity for the students looking forward to shaping their career while graduation is the next path. In that sense, you can learn digital marketing which can be helpful for you to take internships every year and eventually get hired as a full-time digital marketer after graduation. The years of expertise are built opening doors to freelancing. Freelancing is a space of work where you provide digital marketing services to businesses and contrasts from the digital marketing agency. 

4. Building your own projects

There’s no limitation to exploring digital marketing even after completing the course. With years of work experience, you can make a brand out of the expertise. Apart from finding freelance jobs, you can maintain your website and write blogs with relevant industry topics, or present your ideas as content creators on platforms like YouTube, Instagram and LinkedIn. Simply, you could brand your service so that businesses could ask for your services when they are in dire need.

Benefits of Digital Marketing Course 

It may be challenging for a student, particularly one who has completed their 12th, to have a concern over such courses. There is no need to rush for a job after the 12th, yet there is a dilemma that long-term courses lack practical application of any subjects. In case where it may happen, you shouldn’t be upset about the situation. Until you get admitted to a university, there is still time to earn skills in digital marketing. Now, let’s list out some of the benefits of a digital marketing course:-

• Learn how to showcase your skills and build the trust of the services you could provide.
• Starting a freelance business in your 20s.
• Get certified in SEO, SMM, Google Ads, Bing Ads, etc.
• With spare time on vacations, you could also take up remote job opportunities.

About Aviv Digital Academy’s Course!

Aviv Digital Academy is one of the popular digital marketing academies in Kochi, and our course covers theoretical and practical aspects of digital marketing. As Acodez, a reputed IT company and digital marketing agency in India, is Aviv’s parent company, our students will be offered internships and assist in getting them placed. Our courses are catered to not only the professionals but also the interested beginners. We have a Diploma and an Advanced Diploma course for digital marketing which varies with the syllabus as well as the internships. Our course is aimed at:-

• Covers SEO, SMM, PPC, content marketing, email marketing etc, with additional topics like AI and Graphic designing. 
• Provide hands-on experience on these digital marketing topics by working on real-time projects. 
• Get mentored by industry leaders.
• Assists you in getting placed in reputed companies. 

Conclusion

This article covers your concern about whether to enrol for a course right after your higher secondary education. You can find possible answers that are more likely to help you sort out worries for your career and set them right before it may go wrong right after completing undergraduate courses!

Aviv Digital Academy is one of the leading Digital Marketing Course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844

What should you consider before selecting a course?

Right before seeking the best course, there are some things you must consider to choose a course and not regret it later.

1. Interests or Passion: Always follow your passion or interests if you can make the best out of it. If you are good and enjoy it or feel better doing it that’s a sign to pursue it
2. Career opportunities and demand: Ensure your passion has a scope to turn into a career and a demand lies in the market. You can evolve or enhance your skills to find such opportunities.
3. Scope of earning: opt for high-salary courses after 12th science biology. Enquire about the starting salary, then explore whether hikes are possible in the course you choose and the job you get after that
4. Course Period and Difficulty Level: Assess the difficulty and the length of the course. A subject you find okay wouldn’t seem that hard but a difficult learning curve shouldn’t be considered. However, the difficulty level is okay when you consider a good short-term course and not a long-term course like majors or masters which ends up not being worth it unless it’s really relevant and suits your interests.
5. Specialisation and further learning: A major lets you opt for higher studies and could be specialized. Even short courses these days consist of such options. Preferring such a course adds more value and offers upskilling and better opportunities in the future making the course Job-oriented and future-oriented.
6. Cost of education: The course you pick must not be expensive or should be worth the money you spend. Ensure the Return on Investment is also good enough that you recover your expenditure.
7. Work environment and lifestyle: The work after the course must nurture you in a good environment and also lets you promote a healthy lifestyle. 
8. Availability of the job and location: If not quickly, choose courses that have a chance of getting you recruited without letting you wait longer. Also, the location factors should be considered. Courses after 12th biology like MBBS are a must-have role that is demanded everywhere, therefore be wise when choosing.
9. Have a backup plan: As it sounds unfortunate, things might not turn out as expected therefore having an alternate option lowers your disappointment and gets you another great opportunity as well. There are also courses or alternate options that require the same subject as well.

Best Courses after 12th Biology

Let’s now look at the best courses after 12th biology in detail, They include common majors to short courses as well. Ensure to make informed choices after reviewing each course and pick the one that suits you best.

1.MBBS (Bachelor of Medical & related field)

MBBS is among the most common and most demanded job roles in the world. The significance of doctors shouldn’t be mentioned either. It is the best or highest salary course after 12th science biology. MBBS fulfils the criteria or considerations mentioned above, except for the difficulty of cracking the exams. MBBS offers numerous other fields or subjects or specialisations which you can choose based on your interest. Other details regarding the course are as follows.

• Course period: 5.5 years with a 1-year working internship

• Job opportunities: There are numerous opportunities but the popular ones are General Physician, Surgeon, and Special Doctor(after higher education like PG or MD/MS)

• Eligibility: To be eligible for the course, a 12th pass certificate with at least a specific mark depending on the exams or colleges is necessary in subjects such as Physics, Chemistry, and Biology. You are also required to pass entrance tests like NEET.

2.Bachelor of Science in Agriculture

In case you are not interested in medical fields, you can choose courses after 12th science biology in fields such as Agriculture. India is a country with major agricultural significance and the majority rely on it. Therefore the demand is never low and offers great opportunities with great pay as well. With the option of specialisations, the agriculture course is future-proof.

• Course Duration: The course duration is 4 years, a standard time frame for any good major

• Job opportunities: The most opted job roles in Agriculture are Agronomist, Agricultural Scientist, and Agricultural Business manager.

• Eligibility: You are required to ace an exam of ICAR AIEEA (Indian Council of Agricultural Research Exam)

3.BSc in Food Technology

Food is a need of all living beings and its business is one of the largest on the consumer list. It is amongst the other courses after 12th science biology.  Having a degree in food technology turns you into a food expert inspecting food from food chains and eateries for its quality and hygiene. For a foodie, this is arguably the best opportunity worth taking. The demand as well as the attractive pay makes it another reason to consider.

• Course Duration: A standard food technology course tends to be at least 3 years or more

• Job opportunities: Quality control officer of food and Food technologist are the most common roles pursued.

• Eligibility: Mostly based on merit and college or university-specific requirements.

4.Digital Marketing 

In today’s era of the internet, digital products and the majority online, Digital marketing has turned out to be a crucial factor. Digital Marketing is the process of promoting products, and services of brands or personalities to boost sales, visibility, awareness or branding. This is a short-term course amongst others on the list. There are majors involving marketing but opting for a short-term diploma could be the best choice. Not always a major or higher education is necessary, especially in any field. If you want a high-salary course after 12th biology, Digital marketing is the right choice. If you want an easy course and a high profile as well as easily mastered on, choose it. For the Digital marketing course in Kochi prefer Aviv Digital Academy which is an institute that follows industry standards with expert faculty.

• Duration: With Aviv Digital Academy for reference, a standard digital marketing course ranges from 6-8 months.

• Job opportunities: Digital marketer, SEO specialist, SEM specialist, Social media and content manager are the top job roles you can choose from.

• Eligibility: 12th pass is a minimum requirement.

5.BSc Forensic Science

Love crime documentaries or Investigation thrillers turn them into a career by choosing a Forensic Science course after 12th biology. It is an interesting career with decent pay and sufficient demand in the field. Forensic courses teach you the technical and in-depth knowledge of certain elements which helps you determine important details in certain situations like crime.

• Duration: 3 years is a regular timeframe for a good course

• Job opportunities: Forensic Scientist, Crime scene investigator

• Eligibility: Aside from 12th exams you are eligible based on the university exam results which is the deciding factor.

6.BSc in Environmental Science/Marine Biology

The health and hygiene of everyone are crucial for a growing infrastructure therefore a good environment is meant to be cultivated. Pursuing a course in Environmental science lets you be an expert in environmental conservation and nurturing it. If nature is among your interests, you can also opt for Marine biology where you can get the best out of your curiosity and explore the mysterious world of the ocean.

• Course Duration: 3-4 years

• Job opportunities: Environmental Consultant, Pollution control officer, marine biologist, oceanographer.

• Eligibility: It is based on merit or requirements depending on the university.

7.Psychology

Psychology is the scientific study of mind and behaviour and it’s a great course after 12th biology which lets you help individuals with their emotional problems. Ideally, if you feel you’re great at communication and helping people this might be for you. The course details are as follows. 

• Duration: A basic degree would take 3 years, other advanced degrees might take more.

• Job opportunities: Psychologists, therapists, counseling are the popular options

• Eligibility: You are required to pass 12th for a degree but might need to pass exams or require higher qualifications.

In summary, these are the best courses you can pick after 12th biology. Make sure you take the factors for consideration into account and do proper research. You can also opt for short courses like digital marketing in case you don’t want to waste time on longer or more difficult courses. Picking the right course grants you a fulfilling and high-paying career.

Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844 

This article can help you with sorting out a bulk of tools which can go way desirable while choosing affordable as well as the right one!

How To Choose the Tool as a UI/UX Designer?

Tools are an essential figure that ultimately works in structuring and turning designing into incredible features of a website, its product or services. Since tools can either simplify or complicate a UI/UX designer’s tasks, they should never leap behind missing out on the following criterion while deciding on the tools:-

• The particular tool shall ease its navigability and make it more usable. It should also be enriching for the team you’re working with so that they can realise the potential and risks of the tools. 

• The features and functionalities that are set for the designing tasks including wireframing, prototyping, vector editing, responsive designing etc, have to be within a tool at the most!

• Whichever tools are listed on your cart, do check their pricing and accessibility features as they are more crucial to choosing the suitable tool. 

• Integrations are totally another factor that has to be considered from the need for other tools that can assist the assigned tasks. 

What is UI/UX designing? 

UI/UX designing is a particular type of design devoted to the concept of creating visually appealing websites, apps, software and other digital products. The design takes the form of several efforts to create a model that can thrive eventually. 

Types of Tools for UI/UX Designing 

UI (User Interface) designing involves setting the visual content for any digital products so that the button, icons, page layout etc appeals to what is expected. UX(User Experience) on the other hand, is making the product logically aim to improve the elements that affect the users’ interaction and visits. Yet, there are three common goals for which also define there are three sets of tools explained as follows:-

• Wireframing tools are responsible for counting the feasibility of design in the initial stages and they are used to bring out the layout of a web page or app. Thus, it provides a backbone for maintaining stakeholders on your side.

• Prototyping tools are for testing the usability of the planned design. You can reduce the risk of time-consuming changes in the later phase. By opting for one good prototyping tool, you can resolve any issues that too from the start. 

• User research tools inform the data-driven insights on every stage of designing, which can appeal to the user’s needs.

The Best Reliable Tools for UI/UX designing

As we have discussed firstly the criteria for opting for a UI/UX tool, let’s move on next to the set of tools that can be useful to consider for an aspiring UI/UX designer. 

Let’s Check the Tools!

1. Figma

Figma is the most-known tool for UI/UX designing, If you’re a designer working in the UI/UX team, Figma is certainly one of the most sort out tools for UI designing and UX designing. With the revolution of Figma in the UI/UX industry, teams can benefit greatly from its special features. Some of the popular features include:

• It has a shelf of functionalities that can simplify activities in wireframing, prototyping and illustrations. 
• Can be excellently leveraged for collaborative tasks helping engage with stakeholders as well as the designers. 
• You can track most of its activities that start from the person who works on the file, and who all have followed up with it. 
• It also has a component library which is a hub of UI design elements. 

Figma is almost a tool that can never be let down when teamwork needs it most, and additionally, with a feature like FigJam, it has become a space to take a step towards brainstorming and ideation.

2. Adobe XD

Adobe XD is a part of Adobe’s Creative Cloud, and as a designer, this one can be worth among the tools for UX design and UI design.  It can be useful to unleash prototyping, wireframing, collaboration, drawing, animation and many more. Adobe XD also has a bulk of integrations that can be used to extend its functionality. 

It works similarly to Figma, yet is considered way beyond for an individual user to afford such an expensive suite. In 2023, Figma was acquired by Adobe which has enabled its users to work out both Figma and Adobe together. 

3. Sketch

Sketch is a UI design tool specifically assisting UI/UX designers to unlock a range of services from the simplest to advanced ones. More than that, this tool can be accessed on Mac which implies its accessibility on macOS. 

This tool can save you some time in designing styles and symbols, which eases prototyping. Having more than 700 extensions, Sketch has simplified its functionalities. Among them, you have to note that it has upgraded typography controls and OpenType features proving its dynamism in staying ahead and advanced. 

The collaboration tasks are very limited for Sketch just like Adobe and regarding its feasibility, some are finding it very easy to use if access is received. It’s best to note that the design canvas, artboards, grids, design presets and resizing tools they provide are quite amazing for UI/UX designers to turn ideas into a reality!

4. Affinity Designer 

Affinity Designer is a tool that is not often in topics of UI/UX designing. This UI design tool is perfectly suited for designers and casual users devoted to trying out success individually. Apart from Figma, Adobe XD, and Sketch, this designing tool is affordable with its fractional cost. 

Being a vector design tool, it can also deal with pixel personas making it adaptable to the use of both vectors and pixels in UI/UX designing. The adjustment layers that the tool possesses have a non-destructive nature helping to place a pixel layer over the vector layer. 

The tool itself is a treat to the concept of UI and can interest the designers with features that extend beyond the popular tools as we have already mentioned. While Canva has already acquired Affinity Designer in 2024, it’s best time to start scratching your brains here!

5. Framer

If you’re preferring for an AI-powered no-code tool for UI/UX designing, then Framer would find it useful for you. It’s primarily a web designing tool including features to automatically create websites with no code being written down. At the same time, we can’t always rely on such a tool every time we need to create a website but learn the influence of code on websites. 

It has a much cleaner user interface compared to Webflow and provides opportunities to collaborate with people including designers, copywriters, and developers. All in all, it eases the process of prototyping and the end product can be better than expected. There are also limitations to this tool:-

• Limited customisation options
• Not beginner-friendly
• Relatively expensive 

6. Webflow

Webflow is similar to the Framer and is seen to be an alternative to each other. Even the features can be very simple and advanced as well like Framer. As a designer looking forward to utilising Webflow, there are benefits they can attain as well. 

This tool also can help in creating codes and making a website, and designers should decide on widening their niches to learn more about coding(HTML, CSS, JavaScript). The more knowledgeable the designers are on these coding niches, the more they are aware of the possibilities of working out as well as the design’s likely responsiveness.

7. Uizard

Uizard is a freemium tool for UI/UX designing. Just like the above tools, Uizard also has its hold over simplifying tasks in collaboration, ideation, wireframing, prototyping, interfaces, and AI tools which even a common user can use. It is particularly of help when there is a need to convert hand-drawn sketches and low-fidelity wireframes to an amazing prototype, making it more applicable to finding feasible solutions in UI/UX development.

Conclusion

As we take a final look at the topic, let’s take a step into the topic and its impact on UI/UX designing. In this article, we pointed out some of the criteria while choosing a tool for UX designing and UI designing and then about the UI/UX designing. Our article also follows the type of tools and best reliable tools that cater correctly to the interests of UI/UX designers. 

Are you looking for a career in UI/UX Design, Aviv Digital Academy is one of the leading UI UX design course in Calicut. We offer a comprehensive curriculum designed to equip you with the skills and knowledge necessary to thrive in the design industry. Our programs provide a comprehensive Guide to become a UI/UX Designer, For more details, Contact us at: +91 8156998844

Why is Digital Marketing Important for Business owners and working professionals?

It is essential to understand the importance of Digital Marketing for Business owners as well as working professionals in Calicut especially the importance of choosing weekend batches. Let’s look at how it impacts each in brief giving you more clarity on opting for this option.

Digital Marketing for Business Owners

Introducing your business to the Digital world and leaving a footprint is a part of growing and evolving your business. Switching between marketing agencies or professionals to promote your business in the long term is not a practical solution, especially when you don’t understand the metrics or what the agency or professional did. Therefore learning and understanding at least the basics is a crucial step for your business.

Digital Marketing for Working Professionals

As a good working professional, you always have to be a step ahead in your field being updated with trends and new techniques. Learning digital marketing as a working professional upskill and enhances your work environment with an option to switch careers or work in a company with a marketing background. Since Digital Marketing is the foundation of all businesses in today’s era, the demand and scope of digital marketing are rapidly increasing.

Aviv Digital Academy’s Digital Marketing Weekend batch

It’s time to take a look at Aviv Digital Academy’s digital marketing weekend batches in Calicut for Business owners and working professionals. Make sure to do your research and pick a course with the right values and quality based on your needs. Since we comply with these standards, you can select us given the fact that we are the industry leaders in Digital marketing.

Introducing Aviv Digital Academy

Aviv Digital Academy is an award-winning digital marketing institute in Kerala with attractive Digital marketing courses in Calicut and Kochi. At Aviv, you are taught by experts and industry specialists with the latest tools, trends and everything necessary to make yourself the best Digital marketing expert. Convenient schedules are available for Working professionals and Business owners with the same quality and expertise as that of its major courses. Aviv also have courses for entrepreneurs as well the higher expertise and attention to this.

Why choose Aviv Digital Academy’s Digital Marketing Weekend Batch

There are plenty of reasons to choose Aviv such as its award-winning quality, and its training from industry experts as well as from working professionals to help you gain real-world experience preparing you for further challenges and much more.

Personalised learning

Aviv Digital Academy in Calicut offers exclusive one-on-one learning to enhance and assist you learn topics in depth, making learning pace or attention to students based on their level and requirement.

Classes from industry experts

Classes and lectures are provided by industry experts, working professionals and much more making Aviv a great choice in Calicut, especially for working professionals and business owners

100% Job Placement assistance

Aviv’s experts prepare the students from scratch to get the desired job role in marketing by assisting in a job application, creating a profile or enhancing it, as well as interview preparation enabling students to face any challenges.

Learn with paid tools

Students at Aviv are ensured their work or training with the best tools and services in the market including paid ones for advanced marketing exposure and enhanced work. 

Certificates Approved by Govt.of India

Aviv is the only Digital marketing institute in Calicut with certificates validated and recognized by the Indian government. The STED council certification is achieved by companies or institutions that comply with certain standards stay with credibility and offer value to students. This govt certification gives our students an advantage in the job market and getting the best quality learning experience.

Hands-on projects and assignments

Our students are granted to work on hands-on live projects and solve real-world problems enhancing their potential in our parenting company Acodez, a leading company in the IT industry. The internship learning journey lets them have a job-like experience solving real-world problems and projects enhancing the learner.

Course details

The course details for Aviv Digital Academy’s Digital Marketing weekend batch in Calicut for Business owners and Working professionals are given in detail. 

Course Duration

The course duration is 2 months and the Digital Marketing weekend batch is from 9 AM – 6 PM with online classes based on your convenience.

The course features more than 10 modules,10+ assignments and Recorded classes which help students to revise and polish their skills and prepare for a new job at the earliest.

Certification Provided

The major Digital Marketing certificates provided by Aviv Digital Academy are:

• Aviv Digital Academy’s Course completion certificate
• STED Council Certification 
• Google Ads certificate for mastering PPC and Google ads
• Certification by Hubspot for Digital Marketing in Niches like Content strategy CRM, inbound marketing, email marketing and Analytics.
• Bing Certification for learning and implementing advertising on Microsoft platforms
• SEMRush certification for learning and mastering SEO and tools available within SEMrufh.
• HP certifications are also provided for online brand-building and business growth-building strategies with the fundamentals of digital marketing

Who Can Learn?

Working professionals or business owners of any field can learn. The courses are also accessible to certain established professions as well for getting new insights. These professions are:

• Traditional Marketers
• Entrepreneurs
• Brand and Communication Managers
• Sales Professionals

Eligibility: A working professional or business owner can take part in this weekend batch. Individuals who are also interested in starting a new business can also enrol.

Course Syllabus

The Aviv’s programme involves a carefully crafted and in-depth learning journey and studying subjects. We are also following the Updated Digital Marketing Course Syllabus to bring out the best candidates among students and produce the best marketers in the industry. The theory is divided into three parts.

• Search Engine Optimization (SEO)
• Performance marketing
• Social media marketing (SMM)
• Affiliate Marketing
• Content Marketing
• Email Marketing 
• Ecommerce Mastery
• AI in Digital Marketing

Benefits of choosing Aviv Digital Academy’s weekend course

Choosing Aviv Digital Academy not only offers knowledge of Digital marketing but also a great learning experience. Not to mention highly recognised certificates and skill enhancement. Aviv also prepares students for interviews assists in the application and builds personalities from scratch. The unique experience is what sets Aviv apart from others. The certifications or benefits you can claim from Aviv include:

• A Google Certified Partner.
• Bing Ads Accredited Professional Company.
• Working internship with professionals offering a job-like learning experience. 
• Practical Experience On Live Projects.
• Free Marketing Tools.
• Customized Industry relevant syllabus.
• Class From Industry Experienced Faculty.

Conclusion

In summary, taking part in the Digital Marketing weekend batch in Calicut is a great opportunity for Business owners and working professionals who have a tight schedule. You can also make the best out of this opportunity to enhance your skills and grow your business. Aviv Digital Academy is arguably the best choice in Calicut since the faculty is led by professionals and industry experts. It is the only Digital Marketing Institute with a Govt of India certification highlighting the quality and our expertise. If you are a business owner thinking of expanding, growing or scaling your business or a professional looking to switch careers or upskill Aviv Digital Academy is the best choice.

Aviv Digital is one of the leading Digital marketing course in calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844

Is traditional marketing still relevant today? What could be the future of marketing within the next decades? There seem to be little yet important questions influencing debates among the students aspiring to take a digital marketing course in Kochi. We are here to help you learn the exact of traditional vs digital marketing through this article. 

What is Traditional Marketing?

Traditional marketing is a method through which traditional platforms such as television, radio, flyers, product placement, billboards, and print advertising. It used to be and still is a marketing method that can be reliable when needed to target the general audience. 

What’s so special about the traditional marketing era?

It is to be noted that traditional marketing has left a mark on capturing people’s attention. There used to be times when the content that passed through TV and radio ads was so open to the public that choices made then drove the sales. Within the last decades, traditional marketing also has proved the potential and scope of marketing, especially by brands spreading their word of mouth through the platform that was the most popular then. 

You may have seen Indian ads and how Indian brands have advertised their products by creating generalised content for everyone. But within years, as digital platforms emerged, some end has been put to these marketing methods. 

Pros & Cons of Traditional Marketing

Was traditional marketing a boon or loss? There is a bit of confusion about traditional marketing and its ideas. To make it very clear, let’s discuss some of the pros and cons of traditional marketing in this section. 

Pros of Traditional Marketing

What are the pros of utilising traditional marketing even today? Let’s list them down. 

1. Broader Audience Reach 

It means that each audience indifferently, can get through the brand’s message. In other words, people are becoming aware of the general need to use such a product and then prefer it. 

2. Tangible Channels to Market

The channels through which traditional marketing is utilised are TV, radio, magazines, newspapers, and so on. Even today, some audiences still rely on these channels to engage themselves in their daily life. In the middle of some breaks, these products are advertised and diverted to their content, which again lures people into buying a product.

3. Greater Brand Acceptance

Some of the brands could establish their brand name because of the efforts they have put into building a storyline and catchy hooks. This strategy is crucial to determine the success and acceptance of such a brand among the audience. 

4. Longer Shelf Life 

Once the ad is circulated, it remains forever in the hearts of the audience. They also serve as a resource to the marketers today. From factors like customer psychology to the implementation of content strategy, traditional marketing strategies have remained intact and cater for implementing strategies. 

Cons of Traditional Marketing

What are the cons of traditional marketing? What could be its disadvantages?

1. Higher Costs 

Investing in marketing through traditional channels can incur higher costs. These channels often demand higher charges which also may not have much influence on the expected sales. 

2. Limited Interaction with Audience

Even though the content is relevant for a good number of audiences, there is no interaction between the brand and the audience. They are liable to watch these anyway when they are in the middle of reading the news, watching movies, listening to music, and so on. 

3. Lower Targeting Capabilities 

Even if it reaches out to a broader audience, again there creates confusion in targeting. There is a ground reality that most of the marketing campaigns are less likely to target and attract audiences considering their demographics, location and interest.

4. Difficult to Track

There are no analytical tools for those implementing traditional marketing, that can help you measure the ROI of your campaigns. This is because the traditional channels only promote products and let the businesses alone take the risk of analysing and tracking product sales. 

What is Digital Marketing?

Digital marketing is a method of marketing where digital platforms are used extensively. These platforms can be specifically used for niches in digital marketing such as SEO, SEM, SMM, PPC, email marketing, content marketing, etc.

What’s so special about the Digital Marketing era?

We had mentioned the emergence of digital platforms in the previous section of traditional marketing. Digital marketing is special because it has given a new shade to marketing. For every digital marketing niches-digital tools are required to clear out the difficult challenge posed by traditional marketing, i.e., hard to track and incurring higher costs. Thus, businesses have been looking to earn the same acceptance the way brands have built theirs through traditional marketing. 

Even today, content has become more crucial than ever and this can differ for different niches as we have explained above. Starting from the relevance of content to creating one and running them in a marketing campaign, has opened doors to not only applying effective strategies but also innovative and creative beliefs that can resonate with the audience. 

You can’t always forget that digital marketing stands at the foundation of traditional marketing values and to refine it, this decade has been the time for it, and in the coming years, marketing can stress more on its relevance rather than the simpler idea to attract the audience. Therefore, aspiring digital marketers need to turn their ideas into strategies that can simplify complicated tasks and use tools and resources to enhance their marketing methods. 

Pros & Cons of Digital Marketing

Traditional vs digital marketing can be understood by particularly stating the pros and cons of digital marketing. Let’s list them down. 

Pros of Digital Marketing

The pros of digital marketing are as follows:-

1. Cost-Effective

Digital marketing is favourable for any scale of business. It is easier even for a small business or a startup to invest their costs effectively for each strategy and campaign that tags along.

2. Highly Targeted & Personalized

The target audience can be classified specially based on their demographics, interests, location and so on. By this, you can personalise and rectify the campaigns which can satisfy the pain points differently for everyone. 

3. Measurable Results & Analytics

Platforms like Google Analytics, Facebook Insights, and CRM software are helping marketers enhance their digital marketing strategies by tracking the real-time performance of campaigns.

4. Global Reach

Businesses can reach internationally after some years maybe,  and you can allot campaigns that can attract a particular audience without any geographical constraints. Thus brand awareness is extended beyond the local atmosphere.

5. Higher Engagement & Interaction

You can start communicating as a part of marketing now. While creating social media accounts, live chat, chatbots and emails, both the marketers and customers can connect which bridges the communication gap between them.

Cons of Digital Marketing

The cons of digital marketing are as follows:-

1. Requires Continuous Learning

The success of digital marketing can be defined as the continuous efforts taken to research and keep up with its upcoming scopes. Sometimes, a campaign may not get much expected results like it was planned yesterday or attract like it used to previously. 

2. Ad Blockers Reduce Visibility

Frequently, people see the same ads as well as promotional types of content which hurts the consumers’ decisions. For instance, they are more likely to block those ads and reasons that as no longer needed, which can actually block the results you are trying to yield from them. Ultimately, costs can fall in trouble!

3. High Competition

As more people looking to start an online business as well as want to enhance their particular brand, there are more chances for businesses and marketing to get competitive. In such a situation, marketers have to find the best point that can make them stand unique. The content becomes crucial among them. 

4. Privacy & Data Concerns

There are also privacy and data concerns on the part of consumers. It might not end well for businesses where data has finally been helped to create products with satisfying pain points. However, the use of data has been partially limited through the implemented data protection laws like GDPR. 

5. Hard to Deal With

Without a profound idea or effort for activating digital marketing for a business, everything can seem and result in your expertise as ineffective. You should be very careful while managing multiple platforms for a business especially their social media such as Instagram, Facebook, LinkedIn, as well as Google account. One mistake and here fails your strategy.

Which is better for Kochi Businesses?

Finally, the debate of traditional marketing vs digital marketing has to come to an end. While running a business, it depends on the product that it wants to be marketed or not. It’s better to analyse what the product can do, that can be later marketed. It is so because of the uniqueness that it can generate for a business and opportunities are such that it can even be a brand.

If you ask whether both marketing methods are feasible, the only answer to that is to invest only if it generates leads as expected. Otherwise, choose a marketing strategy that can go a little traditional and a little digital marketing. It’s always better to list down the needs to match them currently with the present audience.

Better chances today are omnichannel marketing, where traditional meets digital and is balanced. Thus, businesses can implement more of a customer-centric approach and keep the debate of traditional vs digital marketing aside. 

Conclusion

As we conclude, let’s go through the discussion where we had figured out the topic. In this article, we concentrated on explaining traditional and digital marketing, the general influence they have placed, and their pros and cons. Finally, we briefly pointed out the need and chances for marketing in this, by considering Kochi’s marketing environment.

Aviv Digital Academy  is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844