Calicut is turning into a hotspot for IT companies and start-ups. The two cyberparks located at the heart of the city are abode to several companies. Every company needs digital marketers, and here in Calicut, you will find a lot of opportunities as a freelance digital marketer. Before exploring the topic, let’s learn more about digital marketing and its significance. 

What is Digital Marketing?

Marketing with the help of online media is digital marketing. Digital marketers use various online platforms to sell their products and services. Digital marketing is not just advertising your products rather, it is a strategy that involves various methods intended to boost your brand’s online presence.

Various digital marketing strategies include SEO, Advertising, Content marketing, social media and email marketing, pay-per-click advertising, etc. A digital marketer plans and executes the most effective methods to promote the business online.

Why digital marketing?

With the rapid growth of the digital world, digital marketing plays a significant role in determining the success of a business. Digital marketers help businesses and companies to promote their products or services online using various tools and tactics. With a clear strategy and planning, digital marketing is the best way to boost the popularity and sales of a business. Here are a few advantages of using digital marketing to boost your business.

  • You can design ad campaigns in such a way that they reach the targeted audience.
  • Online demographics are used to understand the audiences’ age, gender, location, and interests and then plan and tailor the posts and messages accordingly. 
  • Analytics tools can be used to assess the success rate of your tailored plan in carrying out the campaign. This way, you know what’s working and what’s not.

Digital marketing is a long-term and continuous process. You have to update the content consistently and keep up with the latest trends to maintain the online presence of the business. Only with an online presence can companies survive in the competitive digital world. Hence, a lot of companies are going digital. All companies and businesses, whether big or small, either have a website or a social media page where they promote or sell their services and products. These companies make use of digital marketing to promote their business, which means the popularity of digital marketing is increasing day by day. The high demand for digital marketers has made this a popular career choice.

Roles of a freelance digital marketer

A freelance digital marketer works, mostly remotely, for businesses to help them grow their online presence. They have to carry out some or all the following roles,

  • Identify the competitors and audience and plan the marketing strategies. Execute the plans and analyse the results.
  • Create content for the websites, social media, and other online media. They create articles, video content, infographics, social media posts, etc.
  • Plan and carry out email and social media marketing campaigns.
  • Optimise website content according to SEO strategies.
  • Keep track of the website, social media, and its contents. Keep updated on the latest social media trends.
  • Run targeted and paid ads on social media.

How to become a freelance digital marketer?

There are a few skills to master to start a career in digital marketing.  Given below are a few steps that a beginner in freelance digital marketing needs to keep in mind.

  • Learn the Skills
    The rising popularity of digital marketing has made more and more students opt for this career path. To become a digital marketer, you need to learn SEO, SEM, Social Media and Content marketing, branding, and marketing analysis. These are the top skills that one needs to be a successful digital marketer, and you can master these skills by attending a course in digital marketing. Having a certificate in digital marketing can help build trust in the clients.

    The popularity of this field has paved the way for more digital marketing-oriented courses in degree and diploma levels. You can take up this course as a graduate course, like an MBA in Digital Marketing, or you can go for a diploma in digital marketing. You can also go for digital marketing courses after graduation. There are various institutes offering Digital marketing course in Calicut.
  • Get practical experience
    If you are a beginner, you might be wondering how to start digital marketing. To be a successful digital marketer, you need practical experience. If you choose popular institutes like Aviv Digital, you’ll graduate with an internship. Having hands-on experience is very important when you create a portfolio. Your previous work experience matters a lot to prove your expertise in the field. Creating mock campaigns is a great way to start and practice your skills.
  • Find your niche
    Finding your niche can help you focus on your area of passion. There are different areas in marketing where you can specialise like social media, SEO, Affiliate Marketing, Marketing Analysis, Pay per click, etc. You can work on improving particular skills and be an expert in a particular area. Better be a master of something than a jack of all trades.
  • Building the portfolio
    Create a portfolio showcasing your experiences and expertise in the field. In your portfolio, describe yourself, your works and achievements, education and certifications, and skills.
    Mention your niche so that clients know your area of expertise. You can do freelance digital marketing for various startups and local online stores and use these experiences to sharpen your skills and build your portfolio.
  • Build your website and network
    Create your own website where you can showcase your works and achievements and also use it to connect with people. Build your own online presence in the digital landscape. Build a strong online presence, connect with people and grow your network. Be visible so that people will find you.
  • Find freelance projects
    Websites like Freelancer, Upwork, or Linkedin can be used to find freelance work. Create your profile and showcase your work in these online job portals. Or you can reach out to small businesses.
  • Set pricing
    When you start your freelance digital marketing career, you need to set your pricing. Research the industry standards and set your pricing according to the project and duration. 

Tools essential for freelance digital marketing
There are various tools that aid in your digital marketing journey. Given below are some of them:

  • SEO Tools – Ahref, SEMrush, Moz, Ubersuggest.
  • Writing tools – Hemingway App, Grammarly.
  • Designing tools – Adobe Photoshop, Canva, GIMP.
  • Social Media Marketing Tools – Hootsuite, Buffer, Sendible, Agroapulse.
  • Performance tracking tools – Buzzsumo, Hypeauditor.
  • Marketing Analysis – Google Analytics, Similarweb, Sprout Social, AdEspresso.
  • Email Marketing – Mailchimp.

If you are getting into freelance digital marketing, Calicut has several opportunities open for you. The city has a lot of startups and online stores, where a beginner can find freelance digital marketing opportunities. A freelance digital marketer in India earns up to ₹8 lakh per annum. Apart from freelance work, you can find work from home digital marketing jobs in Calicut.

Aviv Digital is one of the leading Digital marketing institute in calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844