{"id":744,"date":"2022-01-04T10:00:00","date_gmt":"2022-01-04T10:00:00","guid":{"rendered":"https:\/\/avivdigital.in\/?p=744"},"modified":"2022-01-25T06:08:26","modified_gmt":"2022-01-25T06:08:26","slug":"google-adwords-policies","status":"publish","type":"post","link":"https:\/\/avivdigital.in\/google-adwords-policies\/","title":{"rendered":"Google Ads Policies and Guidelines &#8211; Best Practices for AdCopy Testing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The prospective customers are targeted through the keywords and they are drawn to the website through ads. This means ads are an inevitable part of the AdWords ecosystem. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When we bid on keywords entered on Google, these ads are responsible to show up on their website. Since Google displays ads, it must be clear with what we render through these advertisements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make it simple, it is important to understand Google Ads policies before we place it on the website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s have a detailed look at the policies.<\/span><\/p>\n<div class=\"alsoread clearfix\">\r\n\t           \t<p class=\"title\">also<span>Read<\/span><\/p>\r\n\t           \t<p><a href=\"https:\/\/avivdigital.in\/google-adwords-ad-extensions\/\">Google AdWords Ad Extensions Guide<\/a><\/p>\r\n       <\/div>\n<h2>Google Ad Policies<\/h2>\n<p>The policies are categorized into the following areas:<\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"><strong>Prohibited Content<\/strong>\u00a0<\/span><span style=\"font-weight: 400; display: block;\">There are some types of content where advertising is not possible on Google Adwords. It includes:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Harmful products or services <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Products or services that enable dishonest behavior <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Counterfeit Goods<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inappropriate or offensive content<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong>Prohibited Practices<\/strong><span style=\"font-weight: 400; display: block;\">You must follow advertising practices if you need to display those on Google. It includes:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ad network abuse<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Irresponsible use and collection of data<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Misrepresented product or service<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is better not to advertise on Google Ads network if you can\u2019t follow these practices to take advantage of the searcher.<\/span><\/li>\n<li><strong>Restricted Content<\/strong><br \/>\n<span style=\"font-weight: 400; display: block;\">There are some industries that you must be quite careful before placing ads. These are restricted industries and your ads will have to undergo additional filtering before it goes live. It is difficult to get your ads approved in these industries and if you are a large advertiser, a Google representative helps you to overcome these issues.<\/span><span style=\"font-weight: 400;\">Restricted Content includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adult-based content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Copyrighted content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Trademarks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content related to gambling<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content related to healthcare<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Alcoholic beverages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Political content<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<div class=\"alsoread clearfix\">\r\n\t           \t<p class=\"title\">also<span>Read<\/span><\/p>\r\n\t           \t<p><a href=\"https:\/\/avivdigital.in\/facebook-ad-policies-guide\/\">Facebook Ad Policies and Guidelines<\/a><\/p>\r\n       <\/div>\n<p><span style=\"font-weight: 400;\">Before you place your ads, there are some editorial and technical requirements that must be considered in specific. If you don\u2019t comply with these, Google will directly let you know about it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google allows only professional and quality content that gives the best user experience and meet high editorial standards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Editorial requirements include punctuation, spelling, and characters of your advertisements. More punctuations or ALL CAPS or misspelled words are not allowed so far. The content with the usage of letters or symbols like FREE, f-r-e-e, and vague phrase usage like \u201cBuy products here\u201d will also be rejected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is always advisable to go through the ad guideline section on Google to pass the Adwords exam. Check out the references like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inaccurate Display URL<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unclear promotion<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Non-working destination URL<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unclear relevance<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Usefulness<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unsupported superlative or competitive claims<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Style requirements<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ellipses<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Excessive capitalization<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The exclamation point in the ad\u2019s headline<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Spelling &amp; grammar<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More than one exclamation point in an ad<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bullet points<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Repeated punctuation or symbols<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google intimates when you violate the guidelines, so understanding the guidelines completely is important before attending the test.<\/span><\/p>\n<h2><b>Locating Ads in AdWords<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You can find your advertisements under the ads tab in Google Adwords. It is better to view ads within their particular ad groups. This helps to see which ads are being circulated against each other. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to get the best performance, you must think logically for a win-win situation for both. Google needs your ads to be rotated to get more clicks. With this, they will be benefitted but not the advertiser.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To find ad rotation, search for campaign settings, and then to the advanced section. Under ad rotation, you may find three options where you can select to get good results in your account.<\/span><\/p>\n<div class=\"alsoread clearfix\">\r\n\t           \t<p class=\"title\">also<span>Read<\/span><\/p>\r\n\t           \t<p><a href=\"https:\/\/avivdigital.in\/emerging-trends-digital-marketing\/\">Emerging Trends in Digital Marketing<\/a><\/p>\r\n       <\/div>\n<h2><b>Guidelines for Text Ads<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Text ads creation in Google Adwords is easy and you can find a preview tool to see how your ad looks like in search. This enables real-time feedback on how your ads will be displayed to searchers. When your ads are long and out of compliance, Google lets you know as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You are allowed to make a headline within 25 characters, two lines of description within 35 characters each, and display URL within 35 characters as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If there are 5-10 other advertisers, you won\u2019t have enough space to differentiate your ads. Here, the role keywords come into play. Insert keywords wherever possible and bold it to appear in the ad. <\/span><span style=\"font-weight: 400;\">If you are aware of the positives and negatives of dynamic keyword insertion method which looks like this: {KeyWord: Fruits}. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why searching tricks like inserting keywords in the destination URL is quite important. For the best results of your ads, it is better to insert certain things like punctuation, calls to action, qualifying prices, and more.<\/span><\/p>\n<div class=\"alsoread clearfix\">\r\n\t           \t<p class=\"title\">also<span>Read<\/span><\/p>\r\n\t           \t<p><a href=\"https:\/\/avivdigital.in\/digital-marketing-small-business\/\">Digital Marketing Ideas for Small Business<\/a><\/p>\r\n       <\/div>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Using the techniques mentioned above, you can easily generate higher clicks through rate for your advertisements and get many visitors. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will also give a positive influence on how much you pay per click. Here is a brief of what makes your ad win.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have a clear understanding of Google guidelines<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If your ad violates the rules, Google lets you know<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Check if your ad comes under restricted category<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automated filters may not work always<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using keywords wherever possible will be a good idea<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For keyword insertion, the display URL is the best<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include a call to action option<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include important information without deviating the policy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Qualify the customer before click<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use ad extensions to differentiate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t optimize for clicks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Test always<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rotate ads always or evenly<\/span><\/li>\n<\/ul>\n<p><b>Aviv Digital is one of the\u00a0<a href=\"https:\/\/avivdigital.in\/search-engine-marketing\/\">leading search engine marketing training institute in Calicut<\/a><\/b><b>.\u00a0<\/b><b>We offer a wide variety of globally recognized certification programs which include SEO, SEM, SMM, Email Marketing, and Inbound Marketing courses.<\/b><\/p>\n<p><b>Want to know more about the course?\u00a0<\/b><b>Contact us at: +91 9037 489 577<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The prospective customers are targeted through the keywords and they are drawn to the website through ads. This means ads are an inevitable part of the AdWords ecosystem. When we bid on keywords entered on Google, these ads are responsible to show up on their website. Since Google displays ads, it must be clear with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":810,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[14,9],"tags":[],"courses":[],"class_list":["post-744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tool-kit","category-digital-marketing"],"jetpack_featured_media_url":"https:\/\/avivdigital.in\/wp-content\/uploads\/2017\/12\/Guidelines-for-Ads-and-Best-Practices-for-AdCopy-Testing.png","acf":[],"_links":{"self":[{"href":"https:\/\/avivdigital.in\/wp-json\/wp\/v2\/posts\/744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avivdigital.in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/avivdigital.in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/avivdigital.in\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/avivdigital.in\/wp-json\/wp\/v2\/comments?post=744"}],"version-history":[{"count":0,"href":"https:\/\/avivdigital.in\/wp-json\/wp\/v2\/posts\/744\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avivdigital.in\/wp-json\/wp\/v2\/media\/810"}],"wp:attachment":[{"href":"https:\/\/avivdigital.in\/wp-json\/wp\/v2\/media?parent=744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/avivdigital.in\/wp-json\/wp\/v2\/categories?post=744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/avivdigital.in\/wp-json\/wp\/v2\/tags?post=744"},{"taxonomy":"courses","embeddable":true,"href":"https:\/\/avivdigital.in\/wp-json\/wp\/v2\/courses?post=744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}