{"id":9431,"date":"2024-11-20T10:55:19","date_gmt":"2024-11-20T10:55:19","guid":{"rendered":"https:\/\/avivdigital.in\/?p=9431"},"modified":"2025-02-06T11:58:51","modified_gmt":"2025-02-06T11:58:51","slug":"tools-and-resources","status":"publish","type":"post","link":"https:\/\/avivdigital.in\/digital-marketing\/courses\/kochi\/tools-and-resources\/","title":{"rendered":"Tools and Resources for Digital Marketers in Kochi"},"content":{"rendered":"\n

Introduction<\/strong><\/h2>\n\n\n\n

Being a digital marketer based in Kochi can have certain concerns, among which we can mention using suitable tools and resources. Digital marketing can be very much attached to such tools and resources as they have a larger impact on implementing marketing strategies. <\/p>\n\n\n\n

It\u2019s pretty difficult right? To choose which one can accommodate your marketing ideas and support your efforts? In this article, you can check and use the best of the tools and alternatives that may bring wonder into your works. <\/p>\n\n\n\n

What are the Tools or Resources in Digital Marketing?<\/strong><\/h2>\n\n\n\n

Both tools and resources are essential for digital marketers and reflect different ideas. When choosing tools for digital marketers, one should see whether a particular purpose is fulfilled. On the other hand, the resources for digital marketers are those spaces that marketers can utilise to shape their careers. <\/p>\n\n\n\n

You may find several platforms that can either work as a tool or resource and can assist in creating marketing strategies. As you know, digital marketing is a field where you can promote a product or service through digital platforms like websites, social media, email, etc. These tools and resources play a significant role in digital marketing for marketers and businesses. <\/p>\n\n\n\n

More than that, if you\u2019ve completed any digital marketing course in Kochi<\/a><\/strong> or elsewhere, it\u2019s worth noting and learning the type of tools and resources a digital marketer can use for his\/her purposes.\u00a0<\/p>\n\n\n

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alsoRead<\/span><\/p>\r\n\t \t

Introduction to Digital Marketing: What Kochi Learners Need to Know
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Popular Tools for Digital marketers in Kochi<\/strong><\/h2>\n\n\n\n

The tools are for digital marketers, and their significance in digital marketing cannot be ignored. As an alternative to traditional marketing, digital marketing has progressed marketing into tracking and analysing that every aspect of digital platforms can be diverted to marketing. The marketing methods heavily rely on the tools that we use now, and they can be classified based on the range of activities;<\/p>\n\n\n\n

SEO Tools<\/strong><\/h2>\n\n\n\n

As SEO is known for optimising websites to convert visitors into leads, tools like Google Analytics, Google Search Console, SemRush, and Clearscope have gained prominence. <\/p>\n\n\n\n

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  1. Google Analytics<\/strong><\/a>,<\/strong> a popular SEO analytics tool, is used to track and analyse website traffic and collect data on user activity to understand and initiate a strategy to enhance the website\u2019s performance. <\/li>\n\n\n\n
  2. Google Search Console<\/strong><\/a> <\/strong>is a free tool like Google Analytics that helps analyse and improve a website\u2019s presence in search results. It is extremely useful for finding errors in indexing and can provide click-through rates, keywords and other insights. In other words, it can assist you in seeing Google\u2019s point of view about your site. <\/li>\n\n\n\n
  3. SemRush<\/strong><\/a> <\/strong>is a suite of tools devoted to every aspect of SEO and other marketing tactics. Its tools are known and used for keyword research, backlink analysis, site audit and ranking, competitor analysis, performing on-page and local SEO, paid advertising, content marketing, etc. <\/li>\n\n\n\n
  4. Ahrefs<\/strong><\/a> <\/strong>is also a suite of SEO tools like SemRush, specifically designed for marketing professionals. It\u2019s known for its cleaner user interface and features and is often looked at in the same terms as SemRush. <\/li>\n<\/ol>\n\n\n\n

    Social Media Management Tools <\/strong><\/h2>\n\n\n\n

    Social media also serves as a platform for digital marketing, which is why tools for Social Media Management <\/a><\/strong>are needed to monitor, manage, and develop marketing campaigns on such platforms. Some of these platforms include Hootsuite and Buffer.\u00a0<\/p>\n\n\n\n

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    1. Hootsuite <\/strong><\/a>is a management platform specially designed for social media marketing. As cloud-based software, it can assist marketers in creating and scheduling content across multiple social media platforms using its set of Canva templates. Hootsuite is also popularly known as a tool for social listening(understanding people\u2019s ideas about a brand), audience engagement(interacting and maintaining connections with the audience), and integration of CMS like Salesforce. <\/li>\n\n\n\n
    2. Buffer<\/strong><\/a> is a social media management tool like Hootsuite, best suited for small and medium businesses, creators, and solopreneurs. Though it limits its features to enabling such businesses, it\u2019s seen as equivalent to Hootsuite. Its services range from analytics for social media posts to a social media content calendar for monitoring and managing activities properly. <\/li>\n<\/ol>\n\n\n\n

      Some of the common features of both Hootsuite and Buffer can be listed as follows:-<\/p>\n\n\n\n