{"id":9786,"date":"2025-02-12T10:02:13","date_gmt":"2025-02-12T10:02:13","guid":{"rendered":"https:\/\/avivdigital.in\/"},"modified":"2025-02-12T10:02:14","modified_gmt":"2025-02-12T10:02:14","slug":"seo-vs-ppc","status":"publish","type":"post","link":"https:\/\/avivdigital.in\/digital-marketing\/courses\/kochi\/seo-vs-ppc\/","title":{"rendered":"SEO vs PPC: Which is Better for Kochi-Based Businesses?"},"content":{"rendered":"\n

We often wonder why SEO and PPC always get the upper hand in digital marketing and are always chosen by businesses. The businesses in Kochi in particular, also follow these strategies to maintain their presence in the market efficiently. If you are also curious to learn how these concepts differ and how they are diverse enough to make businesses choose them within their business, this article is just for you to bomb the ideas soon. <\/p>\n\n\n\n

Understanding SEO<\/strong><\/h2>\n\n\n\n

SEO is a crucial part of digital marketing, aiming to discover prospects within the website visit. In this section, let\u2019s explore the SEO aspect of digital marketing. <\/p>\n\n\n\n

What is SEO?<\/strong><\/h3>\n\n\n\n

Search Engine Optimisation(SEO) by its word itself means optimising the websites so that they can be visible when searched and are shown first(highest rank). SEO disperses into various activities like analysing the websites, deciding which content can be perfect for the website and adding suitable keywords to the content. Simply, SEO aims at gaining organic visibility and rankings, which is found to be helpful in converting visitors to leads. <\/p>\n\n\n\n

Components of SEO<\/strong><\/h3>\n\n\n\n

SEO can be classified into core elements like on-page, off-page, technical SEO, and local SEO. <\/p>\n\n\n\n

On-page SEO <\/strong>is about optimising website content by considering keywords and rich snippets along with short content like title tags, meta descriptions, and URLs. On-page SEO also ensures the proper structure of website pages, internal and external linking, and schema markup, and these act as a pillar on which a website can count confidently. <\/p>\n\n\n\n

Off-page SEO <\/strong>is concentrated on attributing a website its authority. It is done by discovering authoritative links outside the website and adding them to the relevant content section of the website. <\/p>\n\n\n\n

Technical SEO <\/strong>is a continuous process of meeting website security and authority in technical terms. A website in that sense, is expected to use HTTPS in its URLs and have an SSL certificate to make it the real website. In a simpler sense, technical SEO ensures crawling, indexing, rendering, and website architecture. <\/p>\n\n\n\n

Local SEO <\/strong>is all about implementing the above SEO strategies within a local city or region. For instance, it could be easy for a business in Kochi to start with local SEO before turning their presence wider. Thus establishing a website and listing it on Google My Business(GMB) could be done very easily for a local city or region. <\/p>\n\n\n\n

Pros and Cons of SEO<\/strong><\/h3>\n\n\n\n

There are pros and cons for every business interested and using SEO in their marketing strategy. As the strategy is luring enough to straighten its business, it is necessary to evaluate what it aims for and what it yields. <\/p>\n\n\n\n

\u00a0Pros of SEO :-<\/strong><\/h4>\n\n\n\n