4Ps of Marketing: Starter Guide to Your Marketing Success

4Ps of marketing are product, price, place, and promotion. 

What are the 4PS of Marketing?


Product: The product factor implies what you sell. It can be a physical good, services, consulting, etc.

Price: It implies how much you charge for your product or services and how it impacts your customer’s view of the brand


Place: Where you will promote your product and where should your customers go to find information about your brand


Promotion: What strategies do you use and are they effective? how did your customers find out about you?