People are consuming content more than ever, and most of the content consumed is visual. Visual content is creative, grabs quick attention and seamlessly makes the content comprehensible to the viewers or audience. Visual content combines images, texts, 2D or 3d videos or other graphics to represent ideas, tell stories, share information and much more. Digital marketers use video marketing for effective results, and top Digital marketing courses in Kochi and Kerala teach top video marketing strategies to their brands, businesses and personalities to grow. Let’s look at some video market strategies.
Why is video marketing necessary and works for Kochi?
Before understanding the strategies, you need to understand why it is necessary and does it actually works. Video marketing is an effective strategy for businesses in Kochi, specifically. Kochi is a tech hub that contributes largely to the nation’s IT development. Therefore, competition, startups and innovations find it a fertile field to grow, nurture and establish themselves. Therefore, to grab the majority of the audience market, the content which they consume the most is Video. Video marketing works due to several reasons like:
- Peak mobile usage among users: Kochi’s online users belong mainly to the mobile device category it making it easier to grasp video content, making video marketing a popular method to target people.
- Kochi has a thriving market for start-ups and innovation, making them require more marketing strategies to grow and to stand out
- Diverse niche, industry and markets to create and promote videos
Video marketing strategies for businesses
It’s time to unveil some effective Video marketing strategies for businesses in Kochi. Whether big, medium or small-scale businesses, video content is an effective way to promote a business. And offer growth, sales, audience and more if done right. Popular strategies include:
1. Implementing local storytelling and cultural relevance
Kerala is growing in terms of travel and tourism, though you or your company might not belong to this niche. Using Kochi’s heritage and showcasing others, like the language, food, or festival, might promote your content to a wider audience.
2. Prioritise short-form video content
Utilising platforms like Instagram, Facebook and YouTube shorts, create videos ranging from 30 seconds to 120. Though video content grants better visibility, audience, reach and engagement, they also prefer it to be short, making it quick to comprehend and lengthy enough to enjoy. Remember to pair it with trendy Malayalam or other audio to increase visibility and engagement.
3. Customer testimonials and case studies
There is no better way to build trust and a relationship with your audience or customers than crafting video content on their experiences. Creating their testimonials and conducting a case study on their business or anything in your expertise, building credibility.
4. Informative and educational content
Answer frequently asked questions and provide guidance on how to use or avail your product or service. This educates your audience and expands their knowledge, which also expands the use of your product or service. Doing informative videos, helping the audience, would increase your reach even if your products or services aren’t performing well.
5. Promote videos via creators
Avail the assistance of a micro-creator or social media influencer within Kochi to grow your brand. Their reach, accompanied by proper collaboration with them, can benefit both. Opt for more influencers if that’s possible to target numerous areas in Kochi and get wider attention.
6. Create geo-targeted ad campaigns
Run ad campaigns on popular social media platforms like YouTube, Instagram and Facebook targeting Ernakulam or Kochi. Use Malayalam captions, subtitles or other trends for a wider and more authentic reach within the specific geolocation.
7. Post behind-the-scenes content
Audience loves it when you share glimpses of your day or your approach, execution of a video or making something. This creates a sense of authenticity and lets them connect with you more deeply
8. Implement Ai content
Artificial intelligence is a trend these days, use your creativity to create, edit and transform your content to stunning videos and entertain the audience, meanwhile also promoting your products or services. AI has turned out to be a powerful platform, tool or service in the past few years in the world of IT and the Digital industry. Not using it or implementing it would let you miss out on a lot. In today’s rapid growth in tech, it is necessary to implement AI and the trends created by it to stay competitive in the market.
There are plenty of other tactics that might work for your business in Kochi; what might work for others may not work for you, and vice versa. Ensure you are well aware of the tactics you use before you implement them.
Tips for creating successful video marketing strategies
We have understood what video marketing is, its importance and some effective strategies and tips for businesses in Kochi. As a bonus, let’s look at some tips on how to effectively execute them. We will also add some Kochi-specific ideas for more organic reach and growth.
- Ensure the first 5 seconds of the video are engaging. This ensures to grab the attention of the users.
- Using subtitles in your video, especially in local languages, which as Malayalam, makes the video easier for the audience to grasp.
- The majority of the video content or people online are mobile users and mobile-oriented content; therefore, optimise the video for mobile friendliness, which is key for shorts, reels and other platforms.
- Maintain the consistency of the content by posting regularly.
Kochi-specific ideas
- Showcase the local culture and heritage of Kochi
- Collaborate with local artists or other professionals, like chefs or photographers.
- Feature local delicacies in your videos
In summary, video marketing is a modern and effective way to reach an audience, boost engagement, share information, and educate and inform them. It also helps to establish your brand, create entertainment through creativity and effective tactics, it also creates a revenue stream or growth for your businesses or personal branding, making it an unavoidable choice. Using video marketing is a proven method, and therefore, implementing it in your business is a must.
Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844
