Digital Marketing For Entrepreneurs

2 Months of course ( 2 month of classroom training )

  • Weekday Batch Monday - Friday (9 AM - 6 PM)
  • Weekend Batch Saturday - Sunday (9 AM - 6 PM)
  • Online Batch All Days
Certified Partner for : microsoft-cirtified-partner google-cirtified-partner

Course features

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    Duration: 2 Months Class

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    Pass Percentage: 90%

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    10+ Modules

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    10+ Assignments

Certification Offered by

  • Google Ads Certificate

    Google Ads Certificate

  • AvivDigital Certificate

    AvivDigital Certificate

Classroom Training

80 hrs Classroom Training

Covers worldwide valuable knnowldge

Certifications

7+ Certifications

A completely certified course by industry experts/ google, bing, etc.

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Weekend & Weekday Batch

Shift timing module to help suit your schedule

Centers

Centers across 2 Locations

Located in major cities in kerala

Placement Assistance<

Placement Assistance

No placement assistance as this is an Entrepreneur Focused Course

Free Materials

Free Materials

We provide free tools, themes and plugins totally free of cost, for you to score better and smarter

Custom Made Courses

Custom Made Courses

Training for specific industry needs and personalized objectives of professionals, entrepreneurs, students and more

projects

No Mega projects as we work with entrepreneurs business itself

Internet has penetrated every aspect of our daily lives and there is probably no avenue in the world which is not touched by internet technology. Presently there are about 3 billion internet users in the world. E-Commerce sales are growing by more than 19% a year. So your online business can target approximately 3 Billion potential customers around the world!!! India alone currently has the third largest internet users with 3 million customer base. This has paved way to a new trend in the business world inviting professional to redefine and restructure traditional businesses.

Recently, a number of online stores are taking shape due to the attractive features of the web. Though, many experience a great start, they are unable to stand the competition, which is quite fierce. Lack of knowledge and the learning gap is something that fails these businesses while the ones that apply the latest strategies and implement the principles of digital marketing the right way succeed in the long run.

Top Skills You Will learn

  • SEO
  • SEM
  • Social Media and Content Marketing
  • Branding
  • Marketing Analytics

Job Opportunities

  • Digital Marketing Manager
  • SEM Manager
  • SEO Specialist
  • Social Media and Content Manager

Top Skills You Will learn

  • Traditional Marketers,
  • Entrepreneurs,
  • Brand and Communication Managers,
  • Sales Professionals

Minimum Eligibility

  • Business Owners
  • Planning to Start a Business

Curriculum

imageDownload Syllabus
ASearch Engine Optimization(SEO)

The secret to become a successful SEO analyst or to create a profitable website lies in learning Search Engines from A to Z. From On-page and Off-page optimization to search engine algorithms, the objective of the course is to build a comprehensive knowledge base for the subject. You will learn SEO techniques such as link buildings, creating high-quality content using the right keyword, etc. with the help of our trained professionals.

On-Page Optimization

  • What are Meta Tags?
  • Description
  • Country
  • Robots
  • Keywords Author
  • Keyword Research with Google Keyword Planner.
  • How to Select a Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • Image Naming, Image Title and ALT Tags Creation
  • Redirection TagsHeadings Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing {Insert keywords in content}
  • Anchor Text, Link Title
  • Robots.text file use and creation
  • HTML Sitemap creation
  • XML Sitemap Creation
  • Ror text sitemap
  • Site Tracking Tools (Google Webmaster Tool,Google Analytics Tool)
  • Why is Alexa?Alexa Integration

OFF-Page Optimization

  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference Between Do-Follow and No-Follow Backlinks
  • What is Google Page Rank?
  • How to Increase Page Rank?
  • Search Engine Submissions
  • Directory Submissions
  • Article Writing and submissions
  • Press Release writing and submissions
  • Blog Posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • RSS Feeds

Search Engine Algorithms

  • Basics
  • What is Search Engine's Algorithms?
  • How Algorithms Works?
  • Why a Search Engine needs to update its Algorithm?
  • Search Engine Penalties and Recoveries.
  • Why a Search Engine penalizes a Website?
  • AdvancedHow to optimize your site for Google Hummingbird Algorithm?
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda,Penguin and EMD Update?
  • How to recover your site from Panda, Penguin and EMD?

Google Analytics

  • Understanding the basics
  • Why Google analytics
  • How Google Analytics works
  • How to setup analytics account
  • Understanding full reports
  • Dashboard and shortcuts
  • Basic campaign and conversion tracking

Google Webmaster Tools

  • How to add a website to webmaster tools
  • GWT Dashboard
  • How to configure a website
  • Sitemaps
  • Crawler access
  • Sitelinks
  • Your website on the web
  • Search queries
  • Links to your website
  • Keywords
  • Internal Links
  • Diagnostics

Website Audit & Competitor Analysis

  • What, Why and How!
  • Use of Website Analytic Tools
  • Tracking Top Analytic Reports
  • Using Google Webmaster Tools
  • Using Bing Webmaster Tools
  • XML Sitemap for Search Engines
  • Robots.txt
  • Incoming Link Analysis
  • Open Site Explorer | Moz
  • Google Webmaster Tools
  • Website Domain Authority
  • What is Domain Authority?
  • Open Site Explorer | Moz

Competitor Analysis

  • What is a Competition Analysis & Why Is It Important
  • How to Perform a SEO Competitor Analysis
  • Open Site Explorer | Moz
  • SEMrush.com -> Advanced Keywords and Competitors Research Tool
  • Identifying Your SEO Competitors
BSearch Engine Marketing (SEM)

Our Search Engine Marketing course concentrates on reaching target audience effectively. You will obtain a deeper understanding of the advertising services of leading search engines and pay per click campaigns along with how to create ads, how to decipher user psychology, and how to analyse the market, etc. to better the visibility of your advertisements and increase traffic to a website. The syllabus is designed to make the concepts crystal clear.

SEM overview

  • Understanding Google search
  • Rule based personalization of marketing at internet scale
  • Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing

Strategizing PPC campaigns

  • Setting objectives, goals & expectations
  • Actionable metrics for performance measurements
  • Formulating account structure
  • Effective segmentation of keywords
  • Usage of multiple match types
  • Non overlapping Ad Groups

Pay per click overview

  • PPC Definition & how it function
  • Important Terms - Quality Score, Conversion Rate etc.
  • Quality Score Overview Understanding

Market Analysis

  • Understanding industry key drivers
  • Competitive Analysis
  • Organizational positioning
  • Targeting

Ad writing Techniques

  • Compelling ads that increase click through rates (CTR) lower costs
  • Understanding, Analyzing & Improving -Relevance & Quality score
  • Improve conversion rates Targeted ads & relevant landing pages
  • Ad Preview tool
  • Best Practices like using features such as reviews, +1 button etc

Effective landing pages

  • Importance of UI/UX design
  • Call to Action

Decipher User Psychology

  • Understand & connect with the user
  • Benefit from search behavior of prospective customer

SEM Management (Other Opportunities)

  • Remarketing
  • Mobile Advertising
  • Display & Video Formats
  • Optimize the display network campaigns
  • Track & measure view through conversions

Campaign Management

  • Overview of the tools
  • Understanding advance functionality

Bid Management Plan

  • Understand bidding strategy
  • Manual vs. Automated bid management
  • Different bid management features CPA bidding, position preference etc

Performance Tracking

  • Set campaign objectives & goals
  • Define Performance metrics
  • Monitor PPC activity with Google Analytics

Reporting & Analysis

  • Set campaign objectives & goals
  • Define Performance metrics
  • Monitor PPC activity with Google Analytics

Testing

  • Multivariate Testing
  • A/B split Testing
CSocial Media Marketing (SMM)

Businesses world over are active on different social media platforms making their presence felt to customers on a day-to-day basis. The course takes you through creating marketing strategies for the most popular platforms such as Facebook, Twitter and LinkedIn. And learning Social Media Marketing can aid in tracking potential customers, improve brand reach and identity; thereby contributing significantly for a better ROI.

Why care about Social Media?

  • Orientation to Digital Marketing and Social Media
  • Latest Stats and Trends about Social Media (Global & Indian)
  • Relevant Social Media Success Stories (Global & Indian)

Demystifying Community Building on Facebook

  • Orientation to Facebook Brand Pages
  • EndgeRank Algorithm: Why engagement is key to success on Facebook?
  • How to create Facebook Marketing Strategy?
  • Facebook Applications for Fan Growth and Engagement
  • How to create Brand Ambassadors on Facebook?
  • Leveraging Facebook Insights for Success
  • Relevant Facebook Marketing Success Stories (Global & Indian)

Creating Twitter Marketing Strategy

  • Twitter Strategy Framework: From Objectives to ROI
  • Exercise: Creating Twitter Marketing Strategy

Creating Facebook Marketing Strategy

  • From Objectives to ROI
  • Competitive Research
  • Strategy Presentation by Participants
  • Exercise: Participants to create Facebook Marketing Strategy for their organizations
  • Types of Facebook Ads
  • Facebook Ads vs. Google Adwords
  • Significance of CTR (Click Through Rate)
  • Optimizing Ad Copy & Targeting
  • Exercise: Participants to launch & promote live Facebook Communities

Twitter: The Jewel in the Social Media Crown

  • Twitter in Plain English
  • Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
  • Leveraging Lists, Hashtags & Trends
  • Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex

Leveraging LinkedIn for B2B Lead Generation

  • LinkedIn in Plain English
  • Lead Generation through Individual Profiles
  • Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups
  • Exercises: Profile Makeover, Answers, Groups, Status Updates,Recommendations

Measuring ROI of Social Media

  • Guidelines for Measurement on Social Media
  • Importance of Qualitative Feedback
  • Framework for ROI Measurement
  • Creating ROI Metrics Dashboard
  • Tools to Measure ROI

Discussion on other Social Media Channels

  • Opportunity of other Social Media Channels (e.g. SlideShare,Pinterest, Google+)
  • Open discussion on approach to leverage them

Planning & Creating Multi-channel Social Media Strategy

  • How to choose relevant Social Media Channels?
  • Creating multi-channel Social Media Strategy
  • Resource Planning: In-house vs.Outsource, Key competencies, Tools etc.

Aviv Digital advantage

Digital Marketing is the promotions of anything say - products or brands via one or more forms of electronic media. For example, medium of advertising might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels. So, it’s a must that you be good at digital marketing in today’s online world so that you can get more eyes on your merchandise.

To become an Entrepreneur Digital Marketer, you need to understand thoroughly the major facets of the discipline namely- Search Engine optimization, Search Engine Marketing, Social Media Marketing, Email Marketing, Inbound Marketing, Web Analytics, etc. The course offers just that with its well-structured syllabus and an environment where you will get the chance to learn alongside industry experts of Acodez IT Solutions at work. Get certified with AvivDigital to become an entrepreneur to kickstart your own online business.

BENEFITS:

  • A Google Certified Partner.
  • Bing Ads Accredited Professional Company.
  • Practical Experience On Live Projects.
  • Free Marketing Tools.
  • Customized Industry relevant syllabus.
  • Class From Industry Experienced Faculty.

Frequently Asked Questions

What is entrepreneurship exactly?

Entrepreneurship is a mindset – one that can identify and seize opportunities, and come up with innovative ways to make the most of them. Entrepreneurs are not just business owners; they come up with innovative or improved products and services and focus on finances to ensure efficiency and profitability in the business. Unlike conventional business owners, they give importance to team work, two-way communication, and so on.

Can I learn entrepreneurship skills even if I have had no exposure to business environment?

If you have a keen interest in owning your own business and ready to learn and work hard, you can attain entrepreneurship skills, and even launch your own business. Anyone can become an entrepreneur. It’s all about the mindset.

Which is the best course among these?Which one should I opt that would be beneficial to my business, I can’t decide on a course??

Simply you can just contact us or send us an enquiry. Our representatives will get in touch with you and provide the exact consultation by offering advice and guidance on choosing the right course keeping in mind your needs business goals. Regarding the best discipline all these disciplines are major and popular in Digital Marketing for success.

What will I learn in the online entrepreneurship course?

At Aviv Digital, we will cover a wide range of subjects that will help you in your career as an entrepreneur. These include:

  • Enterprise planning and appraisal
  • Research methodology
  • Finance and cash flows
  • Marketing and advertising
  • Human resources management
  • Team building and collaboration
  • Importance of communication
  • Small business management
  • Examining market feasibility of a product or service
  • Leadership skill development
Who can enroll for this course?

Anyone who does not have the time to enroll in a full-time course, or is looking for a career change, or is unable to join a full-time management course in a college for any reason, can enroll for this course. An individual who is resourceful and creative and has a thirst for succeeding as a business owner will certainly be the ideal student.

What can I do after completing the course?

If you have a business idea, you can use the skills you earned in the duration of the course, to turn the idea into reality. You could also apply for a semi-managerial position in a small company to gain experience before you start off on your own. Aviv Digital will help you with your job application, and during your course, you will be given numerous case studies that will also help you start your entrepreneurship journey. Moreover, our trainers are more than happy to help resolve any queries you may have.

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