Advanced Diploma Course In Digital Marketing

7 MONTH COURSE ( 4 Months of Classroom Training and 3 months On Job Training with Experience Certificate for Acodez IT Solutions )

  • Weekday Batch Monday - Friday (9 AM - 6 PM)
  • Weekend Batch Saturday - Sunday (9 AM - 6 PM)
  • Online Batch All Days
Certified Partner for : microsoft-certified-partner google-certified-partner

Course features

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    Duration: 7 Months

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    Pass Percentage: 90%

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    30+ Modules

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    30+ Assignments

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    5+ Live Project

Certification Offered by

  • sted-council

    STED Council Certificate

  • adwords

    Google Ads Certificate

  • hubspot

    Hubspot Certifications

  • microsoft bing

    Microsoft Bing Certificate

  • facebook-cirtificate

    Facebook Certificate

  • semrush-cirtificate

    SEMRush Certificate

  • HP Cirtificate

    HP Certificate

  • Avivdigital-cirtificate

    AvivDigital Certificate

  • acodez

    Acodez IT Solutions Certificate

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144 hrs Classroom Training

Covers worldwide valuable knnowldge

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3 Months On Job Training

Get trained by industry expert

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20+ Certifications

A completely certified course by industry experts/ google, bing, etc.

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Weekend & Weekday Batch

Shift timing module to help suit your schedule

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Centers across 2 Locations

Located in major cities across india

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1 DMP Projects

Managing live-projects for the practical experience

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Placement Assistance

Get Trained and top companies are ready to hook you up

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Free Materials Worth 60K

We provide free tools, themes and plugins totally free of cost, for you to score better and smarter

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Custom Made Courses

Training for specific industry needs and personalized objectives of professionals, entrepreneurs, students and more

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Mega Project

Training webmaster and become industry

The digital boom has got a shot in the arm in recent times, as more people prefer to shop online rather than visit stores physically – especially with the fear of the pandemic. Businesses are able to reduce overheads like rents, displays, and salaries, and are also expanding their reach, to connect to potential customers not just in their locality but globally. This means that there is a surge in demand for highly qualified digital marketing professionals who can implement optimal strategies that help businesses sell more and grow. If you’re interested in the amazing world of digital marketing and think you have what it takes to persevere and grow in one of the most happening industries today, the Advanced Diploma in Digital Marketing course is just the thing for you.

Top Skills You Will learn

  • SEO
  • SEM
  • Social Media and Content Marketing
  • Branding
  • Marketing Analytics

Job Opportunities

  • Digital Marketing Manager
  • SEM Manager
  • SEO Specialist
  • Social Media and Content Manager

Top Skills You Will learn

  • Freshers,
  • Traditional Marketers,
  • Entrepreneurs,
  • Brand and Communication Managers,
  • Sales Professionals

Minimum Eligibility

  • Bachelor's or Equivalent Degree
  • Plus Two

Curriculum

imageDownload Syllabus
ASocial Media Marketing (SMM)

1.FACEBOOK

  • FB Introduction
    • Facebook Account Set-up
    • Facebook Event, Groups Creation
    • Facebook Page Creation
  • FB Campaigns
    • Brand Awareness
    • Reach
    • Traffic Ads
    • Engagement Ads
    • App Installs
    • Messages
    • Video Views
    • Lead Generation
    • Messages
    • Conversion Ads
    • Store Traffic
  • Facebook Tools
  • Business Manager Account
  • Customer Persona
  • FB Custom Audience
  • Facebook pixels

2.INSTAGRAM

  • Types of Accounts?
    • Branded Account
    • Personal Account
    • Fanpage Account
  • Instagram Sales Funnel
  • Importance of Bio Links
  • How-to Post effectively and strategies
    • Hashtags
    • Follow me Follow you Strategy
    • Shoutouts
    • User Generated Contents
  • Growth Hacks
  • Instagram Tools
  • How to track Campaigns
  • Influencer Marketing

3.PINTEREST

  • Pinterest Introduction & Account Set-up
    • Personal Account
    • Business Account
  • Profile Optimization & Website Linking
  • Pinterest Terminologies
    • Pins
    • Boards
    • How to Create them
  • Pinterest Tag Setup
  • Pinterest Ads and Campaigns
    • Ads Set-up
    • Pinterest Audience Creation

4.LINKDIN

  • Linkedin Basic
    • Profile Optimization
    • Article
    • Groups
    • pages
  • Linkedin Networking
  • Linkedin Ads
  • Linkedin Tag Setup

5.TWITTER

  • Twitter Fundamentals
  • Twitter Ads Set-up

6.SNAPCHAT

  • Snapchat basics
  • Snapchat ads
  • Snapchat tags

7.SOCIAL MEDIA TOOLS

  • Buffer
  • Hootsuite

8.REPORTING

  • Data studio
  • Facebook analytics
BSearch Engine Optimization(SEO)

9.SEO

  • SEO Basics
  • SEO Keywords Optimization and Setup
    • Keywords planner
    • Other paid tools - ahrefs, semrush
  • Google Search Console
  • Tag Manager
  • On-Page Activities
  • Off-Page Activities
    • Low class activities
    • Middle class activities
    • Advanced Link Building Techniques
  • Competitor Link Analysis
  • Auditing
  • Algorithms
  • Guidelines
  • Reporting
  • Paid Tools - Ahrefs, SemRush, Screaming Frog etc.

10.WORPRESS WEBSITE SETUP

  • Buying Domain & Hosting
  • Wordpress Basics
  • Theme Setup
  • Website Customization
CSearch Engine Marketing (SEM)

11.GOOGLE Ads

  • Google Ads Set-up
    • Express Account and Smart Campaigns
    • Tools and Campaign Set-up
    • Campaign Optimization
  • Google Search Ads
    • Types of keywords
    • Bidding Types
    • Text ads
    • Call ads
  • Google Display Ads
    • Banner Ads
    • Responsive Banner Ads
    • Gmail Ads
  • Google Video Ads
    • Skippable ads
    • Bumper adss
  • Remarketing and Conversion Set-up
    • Custom Audience Setup
  • Mobile Ads
    • App installment
    • App engagement
  • Shopping Ads
    • Dynamic Shopping ads
    • Google Merchant Center Setup
  • Bidding & Extensions
  • Reporting

12.BINGS Ads

  • Bing Ads Set-up
  • Campaigns Setup
  • Tools and Campaign Set-up
  • Campaign Optimization
DData Analysis and Tracking

13.GOOGLE ANALYTICS

  • Google Analytics Basics
  • Google Analytics Set-up
  • Google analytics event setup
  • Google analytics goal tracking
EAffiliate Marketing

14.AFFILIATE MARKETING

  • Basics of Affiliate Marketing
    • Affiliate Set-up
    • Niche Selections
    • Basics of Affiliate Marketing
  • Amazon Affiliate
  • Blogging
    • Content Planning
    • Adsense setup
FContent Marketing

15.Inbound Marketing & Content Marketing

  • Basics of Inbound Marketing
  • Content Marketing
  • Content Calendar
GEmail Marketing

16.Email Marketing

  • Basics of Email Marketing
  • Automation setup
  • List Building
  • Mailchimp Setup
HOther Minor Courses

17.Vlogging Mastery

  • Youtube Mastery
  • Channel Setup
  • Channel Optimization
  • Youtube SEO

18.Podcasting

  • Podcast Mastery
  • Anchor.fm Setup
  • Content Planning Calendar

19.Ecommerce Mastery

  • POD (Print On Demand)
  • Dropshipping Mastery
  • Shopify/ Woocommerce Setup

20.Book Publishing Mastery

  • Digital Books - Kindle Publishing
  • Print Books - Notion Press Publishing

21.Digital Course Creation Mastery

  • Course Creations
  • CMS Setup
  • 5 Days Whatsapp Class Setup

22. Native Ads

  • Different Native ads channels
  • Campaign setup
  • Campaign optimization
  • Outbrain and Taboola Campaign Setup

23.Chat Bot Mastery

  • Manychat setup
  • Automation Setup
  • Funnel Building

24.Marketing Automation

  • IFTTT Setup
  • Zapier Setup
  • Funnel Building

25.Whatsapp Marketing

  • Whatsapp Business Account Setup
  • Message Automation

26.CRO (Conversion Rate Optimization)

  • Google Optimize
  • Landing Page Optimization
  • A/B Testing
  • Heatmap Analysis

27. Internship (1 Months)

  • Interview Preparations
  • Live Project Exposure
  • Final Project Submission

Aviv Digital advantage

Digital marketing does not mean merely having a website; it includes numerous activities designed to attract customers, through various platforms – social media posts and ads, email marketing, SMS, newsletters, e-books, blogs, and so on. Consumers the world over today are more discerning than ever, and are tech savvy; they use multiple devices to connect to the internet – computers, mobile phones, tablets, and so on; they also have different preferences in the platforms – the younger generation is more likely to be on Instagram; professionals are more inclined towards LinkedIn; creative people use more of Pinterest – and so on. The digital marketer has to know which platform the target audience is likely to use, and also the business goals of the company, and strategize accordingly. It is also important to know what kind of approach the target audience will prefer – soft sell, formal, casual, hard sell, or something else. A lot of thought goes into the formulation of digital marketing strategies and campaigns.

The Aviv Advantage is that you get to learn from some of the most experienced and successful professionals in the industry. Trainees get to put their knowledge to practical use as they get the opportunity to work on live projects at our sister concern, Acodez solutions. You’ll get to see real-life problems and how to resolve them. You get personalized, one-on-one mentoring throughout the project so you have nothing to fear. The hands-on experience you gain at Aviv Digital prepares you for the vast ocean of digital marketing. Acodez Solutions is ready to absorb trainees who successfully complete the course, so you can be stress free regarding your placement immediately after course completion.

Frequently Asked Questions

Who is eligible for a digital marketing course?

A wide range of individuals can enroll for a digital marketing course:

  • Those who have completed higher secondary education
  • Graduates and post graduates
  • Small business owners
  • Homemakers
  • Entrepreneurs
  • CEOs or COOs who want to stay up to date with online methods
  • Media professionals
  • MBAs
  • Sales executives and managers
  • Business development managers

In fact, anyone with a keen interest in digital marketing can enroll and get certified. While graduation is not compulsory, it will be an added advantage when it comes to placements and job applications, as companies will give priority to such individuals. This course can empower startups, small businesses and entrepreneurs to march ahead of the competition, and familiarize themselves with online business and marketing strategies. It is an added advantage to have good command over English, a creative mind, willingness to learn new concepts, and to have good communication skills where you can put forth your ideas clearly.

Does the institute provide training material?

Yes, at Aviv Digital you can get printed material as well as online sources. Our trainers will be happy to guide you to the best reference sites and printed material, should you need them. The online materials can be accessed by you at any time and through any device of your choice. A unique login ID and password will be provided to you for this purpose. Any printed material, if issued from the institute, has to be returned within the stipulated time by the student.

What salary can I expect in a digital marketing job?

This depends on several factors like your educational qualifications – higher secondary, graduation, post-graduation, etc. – from where you did your digital marketing course, how well you did in the course, whether you have practical experience during training (for freshers) what experience you have (for those already working and looking for job change), the city where you’re working, and the organization you are working for. However, we can say that for a fresher, it could be in the range of 3 to 4 lakhs per annum, which is quite a decent amount. Managers can expect to earn around 5.5 lakhs and above, and those with experience may earn over 7 lakhs per annum. Depending on performance, experience, and other factors, this amount can vary greatly, and could easily go even beyond 12 lakhs per annum. Here we have mentioned average figures.

Is digital marketing a good career?

Digital marketing is definitely a good career option for those who have a penchant for marketing, and are excited by the digital world, and are not too keen on constant human interaction. It is a profession that is much in demand as of now, with more companies opting to digitize their sales and marketing activities in addition to other processes. The global pandemic has also given a shot in the arm to online business, creating a huge demand for digital marketing specialists. Currently, there aren’t enough professionals to fill the void. There is ample scope for this career, and the salary is very good even for beginners. It also doesn’t require you to have Ivy league degrees – simple graduates, and even college dropouts can make a career in digital marketing, as long as they do a digital marketing course from a good institute.

Does Aviv Digital provide placement assistance?

Yes, Aviv Digital provides placement assistance to those students who have successfully completed their training course and got their certificate. We cannot guarantee placement, but we provide all kinds of support like help with application, how to face interviews, help with resume preparation, and so on. Those students who work hard, are punctual, creative, and have expressed keenness to learn and performed well in the course, are sure to get good placements.We have our IT wing, Acodez Solutions, where we are happy to absorb our own certified students provided they fulfill certain criteria. This experience will help them students immensely when they want to apply for jobs elsewhere.

What kind of career opportunities are available in digital marketing?

in this industry, you can pursue one of many paths available; you can become an entrepreneur and have your own startup; you can freelance, and work for a number of different clients; you can opt to work in a reputed company and then branch off on your own. Within digital marketing also, you can choose to specialize in any of these fields:

  • SEO professional
  • Analytics
  • SMM
  • E-commerce management
  • PPC Specialist
  • CRM management
  • Content development and management
  • Agency account Management
  • Digital marketing manager (of course, with a few years’ experience)

For the dedicated and determined, the possibilities are endless; you can start off as low-level digital marketing professional, and if you are good at what you do, you can rise to a managerial position much faster than you would be able to do in a regular office job.

Will I be able to apply for jobs abroad after completing a course here?

The certificate issued to students who successfully complete a course at Aviv Digital is recognized by the Government of India. You can definitely apply for a job in foreign country once you get certified at our institute; the course at Aviv prepares students well to excel in their chosen career path. Check out global listings on job portals. Of course, you will need to fulfill their job requirements – some companies may insist on hiring college graduates, or MBAs, or somebody with high English proficiency, and so on. It depends on the country the company is located in, the position you are applying for, and the reputation and size of the company as well.

After doing this course, will I be an expert in digital marketing?

The scope of digital marketing is very vast, and at Aviv, we believe that we are also still learning, even with all the expertise we have. So the answer is - No, you will not become an expert. You will however, be very familiar with the basics of digital marketing. You can do more courses and get certified either in overall digital marketing, or specialize in any specific field like SEO, social media management, paid ads management, and so on. To become an expert, just certification is not enough, you will need to work for a few years and gain experience.

If I miss classes due to unavoidable reasons, will I be able to make up?

we usually do not encourage students to miss class. However, we do understand that there could be circumstances like illness, death of near ones, or other exigent reasons for students to be unable to attend sessions. Provided the trainer is convinced that the particular case is genuine, we will allow the student to make up for the missed classes with extra classes, to bring them up to speed with the rest of the batch. Students should remember not to misuse the trust the institute places in them in this regard, and be honest about the reasons for being absent for training sessions.

There are several institutes offering the same courses, why should I opt for Aviv?

Excellent question! What makes Aviv Digital stand apart from other institutes offering digital marketing courses is our approach to training; we offer a lot more practical training to our students. We invite our trainees to work on live projects at our sister concern Acodez Solutions, so that they can experience real-life problems, and learn how they are resolved. Also, our trainers are industry professionals with ample experience who are in the right position to guide students. Our curriculum is well structured, and a lot of thought has gone into it. We can also customize the training methodology, as we recognize that different students have different pace of learning, and understand things differently. As mentioned earlier, our certificate is recognized by the Indian Government – another reason to enroll at Aviv Digital.

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