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Advanced Diploma Course In Digital Marketing + AI

6 MONTH COURSE ( 3 Months of Classroom/Online Training + 3 Months (On Job Training) Internship at Acodez IT Solutions, Calicut )

  • Weekday Batch Monday - Friday (9 AM - 1 PM) & (2 PM - 5:30 PM)
  • Weekend Batch Saturday - Sunday (9 AM - 6 PM)
  • Online Batch All Days
Certified Partner for : microsoft-certified-partner google-certified-partner

Course features

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    Duration: 6 Months

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    Pass Percentage: 90%

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    30+ Modules

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    30+ Assignments

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    5+ Live Project

Certification Offered by

  • sted-council

    STED Council Certificate

  • adwords

    Google Ads Certificate

  • hubspot

    Hubspot Certifications

  • microsoft bing

    Microsoft Bing Certificate

  • facebook-cirtificate

    Facebook Certificate

  • semrush-cirtificate

    SEMRush Certificate

  • HP Cirtificate

    HP Certificate

  • Avivdigital-cirtificate

    AvivDigital Certificate

  • acodez

    Acodez IT Solutions Certificate

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144 hrs Classroom Training

Covers worldwide valuable knowledge

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4 Months On Job Training

Get trained by industry experts

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20+ Certifications

A completely certified course by industry experts/ google, bing, etc.

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Weekend & Weekday Batch

Shift timing module to help suit your schedule

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Centers across multiple locations

Located in major cities across india

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1 DMP Projects

Managing live-projects for the practical experience

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Placement Assistance

Get Trained and top companies are ready to hook you up

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Free Materials Worth 60K

We provide free tools, themes and plugins totally free of cost, for you to score better and smarter

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Custom Made Courses

Training for specific industry needs and personalized objectives of professionals, entrepreneurs, students and more

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Mega Project

Training webmasters and become industry experts

The digital boom has got a shot in the arm in recent times, as more people prefer to shop online rather than visit stores physically – especially with the fear of the pandemic. Businesses are able to reduce overheads like rents, displays, and salaries, and are also expanding their reach, to connect to potential customers not just in their locality but globally. This means that there is a surge in demand for highly qualified digital marketing professionals who can implement optimal strategies that help businesses sell more and grow. If you’re interested in the amazing world of digital marketing and think you have what it takes to persevere and grow in one of the most happening industries today, the Advanced Diploma in Digital Marketing course is just the thing for you.

Top Skills You Will learn

  • SEO
  • SEM
  • Social Media and Content Marketing
  • Branding
  • Marketing Analytics

Job Opportunities

  • Digital Marketing Manager
  • SEM Manager
  • SEO Specialist
  • Social Media and Content Manager

Who All Can Learn

  • Freshers
  • Traditional Marketers
  • Entrepreneurs
  • Brand and Communication Managers
  • Sales Professionals

Minimum Eligibility

  • Bachelor's or Equivalent Degree
  • Plus Two

Curriculum

imageDownload Syllabus
ASocial Media Optimization
  • Customer Persona
    • Branding (LFC)
    • Account Setup
    • Content Calendar
  • AI in Social Media
    • Designing & Video Creation
    • Case Studies & Reporting
    • SM Tools
BSearch Engine Optimization(SEO)

1. SEO Ninja

  • SEO Basics
  • Keyword Research and Analysis
    • On-Page Optimization
    • Advanced SEO Strategies
  • AI in SEO
  • Off-Page Optimization
  • Technical SEO & Auditing
  • Reporting & Case Studies

  • 2. Local SEO (GMB)

    3. Ecommerce SEO

    4. Video SEO (Youtube)

    5. Wordpress Setup

    6. Tools for SEO

CPerformance Marketing

1.GOOGLE Ads

-> Set-up

  • Express & Expert Account Setup
    • Remarketing Tag Setup
    • Conversion Tag Setup
    • Landing Page & Thank You Page Setup

    -> Main Ads

    • Google Search Ads
    • Google Display Ads
    • Google Video Ads
    • Shopping Ads

    -> Other Ads

    • Demand Gen
    • Mobile App Ads
    • GMB Ads
    • Call Ads

    -> Optimization

    • Bidding
    • Assets Creations
    • CRO (Conversion Rate Optimization)
    • AI Integration in Google Ads & Experiments

    -> Reporting

    • Reporting
    • Automation
    • Billing

    2.Meta Ads

    -> Set-up

    • Business Account Setup
    • Meta Pixel & Conversion Api
    • Remarketing Setup
    • Audience Setup

    -> Main Ads

    • Engagement Ads
    • Traffic Ads
  • Lead Ads
  • Conversion Ads

-> Other Ads

  • App Ads
  • Shopping Ads
  • BA Ads
  • Call Ads

-> Optimization

  • Bidding
  • Assets Creations
  • CRO (Conversion Rate Optimization)
  • Experiment

-> Reporting

  • Reporting
  • Automation
  • Billing
  • AI Integration in Meta Ads

3. Other Social Media Ads (Linkedin,X, Snapchat, Pinterest, Instagram, Tiktok etc.)

4. Native Ads & Media Buying

5. Tools for Performance Marketing

DAffiliate Marketing
  • Basics of Affiliate Marketing
  • Amazon Affiliate Marketing
  • Affiliate Paid Funnel setup
  • AI in Affiliate Marketing
  • Blogging & Adsence
  • Traffic Generation
  • Tools for Affiliate Marketing
EMinor Modules

1.Content Marketing

  • Basics of Inbound Marketing
  • Content Marketing
  • Content Calendar
  • Copy Writting
  • Podcast Mastery
  • AI Content Marketing
  • Tools for Content Marketing

2.Email Marketing

  • Basics of Email Marketing
  • AI in Email Marketing
  • Email Automation setup
  • Lead Magnet & List Building
  • Tools for Email Marketing (Brevo, Mailchimp etc.)

3.Ecommerce Mastery

  • POD (Print On Demand)
  • Dropshipping Mastery
  • Shopify Setup
  • Wocommerce Setup
  • Tools for Ecommerce

4.Automation

  • Automation types
  • Content Automation
  • Chatbot Automations
  • Tools for Automation (Pabbly, Manychat)

5.Whatsapp Marketing

  • Whatsapp API Setup
  • Whatsapp Automation
  • Business Whatsapp
  • Whatsapp Funnel
  • Chatbot Setup
  • Whatsapp Marketing Tools

6.Google Analytics

  • Google Analytics Setup & Basics
  • Google analytics event & Goal setup

7.AI in Digital Marketing

  • Use of Generative AI in Digital Marketing
  • Prompt Engineraring Basics
  • Chatgpt & Bard Use Cases
  • Use of Ai in SEO
  • Use of Ai in Performace Marketing
  • Use of Ai in Social Media Marketing
FInternship (4 Months)
  • On Job Training Clients Project
  • Interview Preparations
  • Live Project Exposure
  • Final Project Submission

Aviv Digital advantage

Digital marketing does not mean merely having a website; it includes numerous activities designed to attract customers, through various platforms – social media posts and ads, email marketing, SMS, newsletters, e-books, blogs, and so on. Consumers the world over today are more discerning than ever, and are tech savvy; they use multiple devices to connect to the internet – computers, mobile phones, tablets, and so on; they also have different preferences in the platforms – the younger generation is more likely to be on Instagram; professionals are more inclined towards LinkedIn; creative people use more of Pinterest – and so on. The digital marketer has to know which platform the target audience is likely to use, and also the business goals of the company, and strategize accordingly. It is also important to know what kind of approach the target audience will prefer – soft sell, formal, casual, hard sell, or something else. A lot of thought goes into the formulation of digital marketing strategies and campaigns.

The Aviv Advantage is that you get to learn from some of the most experienced and successful professionals in the industry. Trainees get to put their knowledge to practical use as they get the opportunity to work on live projects at our sister concern, Acodez solutions. You’ll get to see real-life problems and how to resolve them. You get personalized, one-on-one mentoring throughout the project so you have nothing to fear. The hands-on experience you gain at Aviv Digital prepares you for the vast ocean of digital marketing. Acodez Solutions is ready to absorb trainees who successfully complete the course, so you can be stress free regarding your placement immediately after course completion.

Frequently Asked Questions

Who is eligible for a digital marketing course?

A wide range of individuals can enroll for a digital marketing course:

  • Those who have completed higher secondary education
  • Graduates and post graduates
  • Small business owners
  • Homemakers
  • Entrepreneurs
  • CEOs or COOs who want to stay up to date with online methods
  • Media professionals
  • MBAs
  • Sales executives and managers
  • Business development managers

In fact, anyone with a keen interest in digital marketing can enroll and get certified. While graduation is not compulsory, it will be an added advantage when it comes to placements and job applications, as companies will give priority to such individuals. This course can empower startups, small businesses and entrepreneurs to march ahead of the competition, and familiarize themselves with online business and marketing strategies. It is an added advantage to have good command over English, a creative mind, willingness to learn new concepts, and to have good communication skills where you can put forth your ideas clearly.

Does the institute provide training material?

Yes, at Aviv Digital you can get printed material as well as online sources. Our trainers will be happy to guide you to the best reference sites and printed material, should you need them. The online materials can be accessed by you at any time and through any device of your choice. A unique login ID and password will be provided to you for this purpose. Any printed material, if issued from the institute, has to be returned within the stipulated time by the student.

What salary can I expect in a digital marketing job?

This depends on several factors like your educational qualifications – higher secondary, graduation, post-graduation, etc. – from where you did your digital marketing course, how well you did in the course, whether you have practical experience during training (for freshers) what experience you have (for those already working and looking for job change), the city where you’re working, and the organization you are working for. However, we can say that for a fresher, it could be in the range of 3 to 4 lakhs per annum, which is quite a decent amount. Managers can expect to earn around 5.5 lakhs and above, and those with experience may earn over 7 lakhs per annum. Depending on performance, experience, and other factors, this amount can vary greatly, and could easily go even beyond 12 lakhs per annum. Here we have mentioned average figures.

Is digital marketing a good career?

Digital marketing is definitely a good career option for those who have a penchant for marketing, and are excited by the digital world, and are not too keen on constant human interaction. It is a profession that is much in demand as of now, with more companies opting to digitize their sales and marketing activities in addition to other processes. The global pandemic has also given a shot in the arm to online business, creating a huge demand for digital marketing specialists. Currently, there aren’t enough professionals to fill the void. There is ample scope for this career, and the salary is very good even for beginners. It also doesn’t require you to have Ivy league degrees – simple graduates, and even college dropouts can make a career in digital marketing, as long as they do a digital marketing course from a good institute.

Does Aviv Digital provide placement assistance?

Yes, Aviv Digital provides placement assistance to those students who have successfully completed their training course and got their certificate. We cannot guarantee placement, but we provide all kinds of support like help with application, how to face interviews, help with resume preparation, and so on. Those students who work hard, are punctual, creative, and have expressed keenness to learn and performed well in the course, are sure to get good placements.We have our IT wing, Acodez Solutions, where we are happy to absorb our own certified students provided they fulfill certain criteria. This experience will help the students immensely when they want to apply for jobs elsewhere.

What kind of career opportunities are available in digital marketing?

In this industry, you can pursue one of many paths available; you can become an entrepreneur and have your own startup; you can freelance, and work for a number of different clients; you can opt to work in a reputed company and then branch off on your own. Within digital marketing also, you can choose to specialize in any of these fields:

  • SEO professional
  • Analytics
  • SMM
  • E-commerce management
  • PPC Specialist
  • CRM management
  • Content development and management
  • Agency account Management
  • Digital marketing manager (of course, with a few years’ experience)

For the dedicated and determined, the possibilities are endless; you can start off as low-level digital marketing professional, and if you are good at what you do, you can rise to a managerial position much faster than you would be able to do in a regular office job.

Will I be able to apply for jobs abroad after completing a course here?

The certificate issued to students who successfully complete a course at Aviv Digital is recognized by the Government of India. You can definitely apply for a job in foreign country once you get certified at our institute; the course at Aviv prepares students well to excel in their chosen career path. Check out global listings on job portals. Of course, you will need to fulfill their job requirements – some companies may insist on hiring college graduates, or MBAs, or somebody with high English proficiency, and so on. It depends on the country the company is located in, the position you are applying for, and the reputation and size of the company as well.

After doing this course, will I be an expert in digital marketing?

The scope of digital marketing is very vast, and at Aviv, we believe that we are also still learning, even with all the expertise we have. So the answer is - No, you will not become an expert. You will however, be very familiar with the basics of digital marketing. You can do more courses and get certified either in overall digital marketing, or specialize in any specific field like SEO, social media management, paid ads management, and so on. To become an expert, just certification is not enough, you will need to work for a few years and gain experience.

If I miss classes due to unavoidable reasons, will I be able to make up?

We usually do not encourage students to miss class. However, we do understand that there could be circumstances like illness, death of near ones, or other exigent reasons for students to be unable to attend sessions. Provided the trainer is convinced that the particular case is genuine, we will allow the student to make up for the missed classes with extra classes, to bring them up to speed with the rest of the batch. Students should remember not to misuse the trust the institute places in them in this regard, and be honest about the reasons for being absent for training sessions.

There are several institutes offering the same courses, why should I opt for Aviv?

Excellent question! What makes Aviv Digital stand apart from other institutes offering digital marketing courses is our approach to training; we offer a lot more practical training to our students. We invite our trainees to work on live projects at our sister concern Acodez Solutions, so that they can experience real-life problems, and learn how they are resolved. Also, our trainers are industry professionals with ample experience who are in the right position to guide students. Our curriculum is well structured, and a lot of thought has gone into it. We can also customize the training methodology, as we recognize that different students have different pace of learning, and understand things differently. As mentioned earlier, our certificate is recognized by the Indian Government – another reason to enroll at Aviv Digital.

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