Digital Marketing For Entrepreneurs

2 Months of course ( 2 month of classroom training )

Weekday Batch Monday - Friday (9 AM - 6 PM)
Weekend Batch Saturday - Sunday (9 AM - 6 PM)
Online Batch All Days

Certified Partner for :

Course features

Duration: 2 Months Class
Pass Percentage: 90%
10+ Modules
10+ Assignments

Certification Offered by

Google Ads Certificate
AvivDigital Certificate

80 hrs Classroom Training

Covers worldwide valuable knowledge

7+ Certifications

A completely certified course by industry experts/ google, bing, etc.

Weekend & Weekday Batch

Shift timing module to help suit your schedule

Centers across multiple locations

Located in major cities in kerala

Placement Assistance

No placement assistance as this is an Entrepreneur Focused Course

Free Materials

We provide free tools, themes and plugins totally free of cost, for you to score better and smarter

Custom Made Courses

Training for specific industry needs and personalized objectives of professionals, entrepreneurs, students and more

No Mega projects as we work with entrepreneurs business itself

Internet has penetrated every aspect of our daily lives and there is probably no avenue in the world which is not touched by internet technology. Presently there are about 3 billion internet users in the world. E-Commerce sales are growing by more than 19% a year. So your online business can target approximately 3 Billion potential customers around the world!!! India alone currently has the third largest internet users with 3 million customer base. This has paved way to a new trend in the business world inviting professional to redefine and restructure traditional businesses.

Recently, a number of online stores are taking shape due to the attractive features of the web. Though, many experience a great start, they are unable to stand the competition, which is quite fierce. Lack of knowledge and the learning gap is something that fails these businesses while the ones that apply the latest strategies and implement the principles of digital marketing the right way succeed in the long run.

Top Skills You Will learn

SEO
SEM
Social Media and Content Marketing
Branding
Marketing Analytics

Job Opportunities

Digital Marketing Manager
SEM Manager
SEO Specialist
Social Media and Content Manager

Who All Can Learn

Traditional Marketers
Entrepreneurs
Brand and Communication Managers
Sales Professionals

Minimum Eligibility

Business Owners
Planning to Start a Business

Curriculum

Download Syllabus

ASearch Engine Optimization(SEO)

The secret to become a successful SEO analyst or to create a profitable website lies in learning Search Engines from A to Z. From On-page and Off-page optimization to search engine algorithms, the objective of the course is to build a comprehensive knowledge base for the subject. You will learn SEO techniques such as link buildings, creating high-quality content using the right keyword, etc. with the help of our trained professionals.

On-Page Optimization

What are Meta Tags?
Description
Country
Robots
Keywords Author
Keyword Research with Google Keyword Planner.
How to Select a Domain Name?
Page Naming {URL Structuring} and Folder Naming
Image Naming, Image Title and ALT Tags Creation
Redirection TagsHeadings Tags {H1 to H6}
What is Content Writing?
SEO Friendly Content Writing {Insert keywords in content}
Anchor Text, Link Title
Robots.text file use and creation
HTML Sitemap creation
XML Sitemap Creation
Ror text sitemap
Site Tracking Tools (Google Webmaster Tool,Google Analytics Tool)
Why is Alexa?Alexa Integration

OFF-Page Optimization

What are Backlinks?
Why Backlinks are Important?
How to Get Backlinks?
Difference Between Do-Follow and No-Follow Backlinks
What is Google Page Rank?
How to Increase Page Rank?
Search Engine Submissions
Directory Submissions
Article Writing and submissions
Press Release writing and submissions
Blog Posting and comment writing
Classifieds posting
Forum Posting
Business Listing
Social Bookmarking
Social Networking
RSS Feeds

Search Engine Algorithms

Basics
What is Search Engine's Algorithms?
How Algorithms Works?
Why a Search Engine needs to update its Algorithm?
Search Engine Penalties and Recoveries.
Why a Search Engine penalizes a Website?
AdvancedHow to optimize your site for Google Hummingbird Algorithm?
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD Update?
How to save your site from Google Panda,Penguin and EMD Update?
How to recover your site from Panda, Penguin and EMD?

Google Analytics

Understanding the basics
Why Google analytics
How Google Analytics works
How to setup analytics account
Understanding full reports
Dashboard and shortcuts
Basic campaign and conversion tracking

Google Webmaster Tools

How to add a website to webmaster tools
GWT Dashboard
How to configure a website
Sitemaps
Crawler access
Sitelinks
Your website on the web
Search queries
Links to your website
Keywords
Internal Links
Diagnostics

Website Audit & Competitor Analysis

What, Why and How!
Use of Website Analytic Tools
Tracking Top Analytic Reports
Using Google Webmaster Tools
Using Bing Webmaster Tools
XML Sitemap for Search Engines
Robots.txt
Incoming Link Analysis
Open Site Explorer | Moz
Google Webmaster Tools
Website Domain Authority
What is Domain Authority?
Open Site Explorer | Moz

Competitor Analysis

What is a Competitor Analysis & Why Is It Important
How to Perform a SEO Competitor Analysis
Open Site Explorer | Moz
SEMrush.com -> Advanced Keywords and Competitors Research Tool
Identifying Your SEO Competitors

BSearch Engine Marketing (SEM)

Our Search Engine Marketing course concentrates on reaching target audience effectively. You will obtain a deeper understanding of the advertising services of leading search engines and pay per click campaigns along with how to create ads, how to decipher user psychology, and how to analyse the market, etc. to better the visibility of your advertisements and increase traffic to a website. The syllabus is designed to make the concepts crystal clear.

SEM overview

Understanding Google search
Rule based personalization of marketing at internet scale
Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing

Strategizing PPC campaigns

Setting objectives, goals & expectations
Actionable metrics for performance measurements
Formulating account structure
Effective segmentation of keywords
Usage of multiple match types
Non overlapping Ad Groups

Pay per click overview

PPC Definition & how it function
Important Terms - Quality Score, Conversion Rate etc.
Quality Score Overview Understanding

Market Analysis

Understanding industry key drivers
Competitive Analysis
Organizational positioning
Targeting

Ad writing Techniques

Compelling ads that increase click through rates (CTR) lower costs
Understanding, Analyzing & Improving -Relevance & Quality score
Improve conversion rates Targeted ads & relevant landing pages
Ad Preview tool
Best Practices like using features such as reviews, +1 button etc

Effective landing pages

Importance of UI/UX design
Call to Action

Decipher User Psychology

Understand & connect with the user
Benefit from search behavior of prospective customer

SEM Management (Other Opportunities)

Remarketing
Mobile Advertising
Display & Video Formats
Optimize the display network campaigns
Track & measure view through conversions

Campaign Management

Overview of the tools
Understanding advance functionality

Bid Management Plan

Understand bidding strategy
Manual vs. Automated bid management
Different bid management features CPA bidding, position preference etc

Performance Tracking

Set campaign objectives & goals
Define Performance metrics
Monitor PPC activity with Google Analytics

Reporting & Analysis

Set campaign objectives & goals
Define Performance metrics
Monitor PPC activity with Google Analytics

Testing

Multivariate Testing
A/B split Testing

CSocial Media Marketing (SMM)

Businesses world over are active on different social media platforms making their presence felt to customers on a day-to-day basis. The course takes you through creating marketing strategies for the most popular platforms such as Facebook, Twitter and LinkedIn. And learning Social Media Marketing can aid in tracking potential customers, improve brand reach and identity; thereby contributing significantly for a better ROI.

Why care about Social Media?

Orientation to Digital Marketing and Social Media
Latest Stats and Trends about Social Media (Global & Indian)
Relevant Social Media Success Stories (Global & Indian)

Demystifying Community Building on Facebook

Orientation to Facebook Brand Pages
EdgeRank Algorithm: Why engagement is key to success on Facebook?
How to create Facebook Marketing Strategy?
Facebook Applications for Fan Growth and Engagement
How to create Brand Ambassadors on Facebook?
Leveraging Facebook Insights for Success
Relevant Facebook Marketing Success Stories (Global & Indian)

Creating Twitter Marketing Strategy

Twitter Strategy Framework: From Objectives to ROI
Exercise: Creating Twitter Marketing Strategy

Creating Facebook Marketing Strategy

From Objectives to ROI
Competitive Research
Strategy Presentation by Participants
Exercise: Participants to create Facebook Marketing Strategy for their organizations
Types of Facebook Ads
Facebook Ads vs. Google Adwords
Significance of CTR (Click Through Rate)
Optimizing Ad Copy & Targeting
Exercise: Participants to launch & promote live Facebook Communities

Twitter: The Jewel in the Social Media Crown

Twitter in Plain English
Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
Leveraging Lists, Hashtags & Trends
Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex

Leveraging LinkedIn for B2B Lead Generation

LinkedIn in Plain English
Lead Generation through Individual Profiles
Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups
Exercises: Profile Makeover, Answers, Groups, Status Updates,Recommendations

Measuring ROI of Social Media

Guidelines for Measurement on Social Media
Importance of Qualitative Feedback
Framework for ROI Measurement
Creating ROI Metrics Dashboard
Tools to Measure ROI

Discussion on other Social Media Channels

Opportunity of other Social Media Channels (e.g. SlideShare,Pinterest, Google+)
Open discussion on approach to leverage them

Planning & Creating Multi-channel Social Media Strategy

How to choose relevant Social Media Channels?
Creating multi-channel Social Media Strategy
Resource Planning: In-house vs.Outsource, Key competencies, Tools etc.

Aviv Digital advantage

Digital Marketing is the promotions of anything say - products or brands via one or more forms of electronic media. For example, medium of advertising might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels. So, it’s a must that you be good at digital marketing in today’s online world so that you can get more eyes on your merchandise.

To become an Entrepreneur Digital Marketer, you need to understand thoroughly the major facets of the discipline namely- Search Engine optimization, Search Engine Marketing, Social Media Marketing, Email Marketing, Inbound Marketing, Web Analytics, etc. The course offers just that with its well-structured syllabus and an environment where you will get the chance to learn alongside industry experts of Acodez IT Solutions at work. Get certified with AvivDigital to become an entrepreneur to kickstart your own online business.

BENEFITS:

A Google Certified Partner.
Bing Ads Accredited Professional Company.
Practical Experience On Live Projects.
Free Marketing Tools.
Customized Industry relevant syllabus.
Class From Industry Experienced Faculty.

Frequently Asked Questions

What is entrepreneurship exactly?

Entrepreneurship is a mindset – one that can identify and seize opportunities, and come up with innovative ways to make the most of them. Entrepreneurs are not just business owners; they come up with innovative or improved products and services and focus on finances to ensure efficiency and profitability in the business. Unlike conventional business owners, they give importance to team work, two-way communication, and so on.

Can I learn entrepreneurship skills even if I have had no exposure to business environment?

If you have a keen interest in owning your own business and ready to learn and work hard, you can attain entrepreneurship skills, and even launch your own business. Anyone can become an entrepreneur. It’s all about the mindset.

Which is the best course among these?Which one should I opt that would be beneficial to my business, I can’t decide on a course??

Simply you can just contact us or send us an enquiry. Our representatives will get in touch with you and provide the exact consultation by offering advice and guidance on choosing the right course keeping in mind your needs business goals. Regarding the best discipline all these disciplines are major and popular in Digital Marketing for success.

What will I learn in the online entrepreneurship course?

At Aviv Digital, we will cover a wide range of subjects that will help you in your career as an entrepreneur. These include:

Enterprise planning and appraisal
Research methodology
Finance and cash flows
Marketing and advertising
Human resources management
Team building and collaboration
Importance of communication
Small business management
Examining market feasibility of a product or service
Leadership skill development

Who can enroll for this course?

Anyone who does not have the time to enroll in a full-time course, or is looking for a career change, or is unable to join a full-time management course in a college for any reason, can enroll for this course. An individual who is resourceful and creative and has a thirst for succeeding as a business owner will certainly be the ideal student.

What can I do after completing the course?

If you have a business idea, you can use the skills you earned in the duration of the course, to turn the idea into reality. You could also apply for a semi-managerial position in a small company to gain experience before you start off on your own. Aviv Digital will help you with your job application, and during your course, you will be given numerous case studies that will also help you start your entrepreneurship journey. Moreover, our trainers are more than happy to help resolve any queries you may have.

Explore courses

Digital Marketing Courses

Digital Marketing Courses
Full Stack Developer Courses
UX Design Course

New Course

Advance Diploma in Digital Marketing

8 Months

4 Months Class + 4 Months On Job Training

Learn More

Popular Course

Diploma in Digital Marketing

6 Months

4 Months Class + 1 Month Intership

Learn More

Digital Marketing for Enterpreneurs

3 Months

80+ hrs class

Learn More

New Course

React Front-end Developer

5 months course

3 Months of Class + 2 Months Internship

Learn More

New Course

Full Stack Developer Course using PHP

6 months course

4 Months of Class + 2 Months Internship

Learn More

New Course

Full Stack Developer using Javascript (Node JS)

6 months course

4 Months of Class + 2 Months Internship

Learn More

New Course

UX Designer Course

6 months course

160 hrs Class + 2 months Internship

Learn More

What our learners have to say about us!

Saranya

Digital Marketer

My name is Saranya; I recently finished my diploma in digital marketing from Aviv Digital. I was tensed before the admission procedures about how things would take turns due to the lack of knowledge of internet-related stuffs. The continuous training and mentorship provided by experts elevated my confidence to a point where I can handle everything myself. Aviv provides the best digital marketing course in Calicut by focusing on the work and soft skills of their students.

play

Zaki

Digital Marketer

Myself, Zaki, from Calicut, i wanted to learn an on-demand skill before my journey to abroad for higher studies. What captured my mind about Aviv while searching for best digital marketing courses in Calicut was the opportunity for hands-on experience in the learning journey. The student life was impressive with the availability of best mentors in my peer group passionate about the industry.

play

Aysha

Digital Marketer

I decided to pursue digital marketing after my graduation and came to hear about Aviv Digital through Google. Mentors here prefer practical learning methods to get comprehensive knowledge on every module. The internship period equipped me to work in companies and introduced me to the work culture of digital marketing agencies. As a student, Aviv makes you feel that the best digital marketing institute in Calicut.

play

Shamil KT

SEO Analyst

Hi, I'm Shamil, a BCA graduate from Calicut. After BCA, I aimed to enter the IT field but was unsure about the right course. After thorough internet research, I discovered digital marketing and explored various institutes. Aviv Digital stood out with its comprehensive A-Z digital marketing coverage and 100% placement support. Now, I'm placed as an SEO analyst at Acodez IT Solutions. For anyone interested in digital marketing, I highly recommend Aviv Digital for its quality training and industry relevance.

play

Sajad KT

SEO Analyst

Hello, I'm Sajad, and I'm from Calicut. After finishing my degree, it was my friend who suggested Aviv Digital to me. Once I joined, it turned out to be a fantastic experience. The classes led by Vipin Nayar were truly remarkable, as he covered the topics in great detail. After completing the 6-month course, I received an interview call and was fortunate to be placed immediately. I'm really grateful to Aviv Digital for this opportunity.

play

Anupam Krishna

SEO Analyst

My name is Anupam, and I currently work at Acodez as an SEO analyst. I completed my education at Aviv. I learned about Aviv through my brother, who also works at Acodez, the parent company of Aviv. That's how I became familiar with Aviv and eventually joined. After finishing the digital marketing course, I quickly found a position at Acodez. During the course, we had the opportunity to work on numerous practical projects. These projects were immensely beneficial in helping me secure a job. If anyone is interested in learning digital marketing, I wholeheartedly recommend Aviv Digital.

play

Muhammad Farhan K

SEO Analyst

My name is Muhammed Farhan, and I come from Payyoli. After completing my undergraduate studies, I was searching for a professional course to pursue. That's when my friends recommended Aviv Digital to me. After conducting my own research, I discovered that Aviv Digital offers the best digital marketing course in Calicut. Upon attending the classes, I am certain that they are conducted in a highly professional manner. The one-on-one mentorship and personal support they provide have been instrumental in my success in easily securing a job. For anyone interested in learning digital marketing, I wholeheartedly recommend Aviv Digital.

play

Nibin Sudheer

SEO Analyst

Hi, I am Nibin and I am a college dropout; the moment I left college, I had a burning desire to learn digital marketing. While searching for a suitable institute, I came across Aviv Digital, and so I went there to enquire in person. I was told that I would definitely get a job if i did a course there, and they gave me an overview about digital marketing. I was convinced, and I enrolled for the course. I had an excellent trainer, and so I could understand and learn the subject very well. On completing my course, I was offered a job there itself; now I am well settled in my job, and I am confident of my abilities.

play

Sajad Abdula

Digital Marketer

Hi! I’m Sajjad, a computer engineer, and I have worked for 2 years as a web developer.I heard about digital marketing after I resigned my job recently. I was searching for a good institute in Calicut, and that’s how I found Aviv Digital; my friend also recommended it to me. They have excellent trainers, and the fact that they are working professionals, is a huge advantage. I definitely recommend Aviv Digital to those who want to learn digital marketing, it’s the best institute in Calicut.

play

Sujith

SEO Analyst

Hi My name is Sujith. I have completed training from aviv digital. Their training where Good enough. Their training where Job oriented, Classes where taken by Vishnu sir. After completion of my training i got job at Acodez IT solutions as DEO Executive.Thanks for aviv digital.

play

Sunith

SEO Anayst

Hi my name is Sunith, i have completed my digital marketing training from aviv digital.Classes where taken by Vishnu sir. When saying about aviv digital's training it was a good experience there & it was job oriented training. Classes where fully understandable. Now i am working as a SEO executive at Acodez IT solutions calicut.Thanks to aviv Digital

play

Nigil Das

SEM Analyst

Hi My name is Nigil das, i am from Gudallur tamil nadu,i have completed 6 months Digital Marketing course from Aviv Digital Calicut. Aviv digital was a Game changer in my life because after my degree completion i have confused in choosing a right career & then i came to know about aviv digital . After my course completion i have been placed in Acodez it solutions.If you are looking for a career in digital marketing, i would surely suggest you Aviv Digital

play

Raina

Digital Marketing Executive

Hello my name is Raina, I am a 2021 passed out student of aviv digital. I am now working as a digital marketing executive. When saying about aviv digital they are providing updated syllabus for us and also they are teaching us in depth. If i am saying about Faculty, vishnu sir , neethu mam & aadarsha mam had taught me, They taught all syllabus in proper and understandable manner, if we have any doubts we can ask to them freely, after clearing doubts only they will move to next topic. Tutors where friendly & supportive

play

Manu Prathap os

Digital Marketing Executive

Hi all my name is Manu prathap.I have done Diploma in DIgital marketing from Aviv digital . classes have been taken by vishnu sir, by saying about classes he had taught me all the sides of digital marketing, Now i am working as Digital marketing executive in Zwapall innovations PVT ltd, Thanks to aviv digital marketing institute.

play

Jabir

SEO Analyst

Hi my name is Jabir. I have completed Digital marketing from Aviv digital calicut. When i am studying there the teachers where very friendly and we can freely ask doubts to them. After completion of course also they are helping me in my works.Now i am working in Acodez as SEO analyst because of aviv digital. Thanks for aviv digital marketing institute

play

Roopesh

SEO Analyst

Hi guys, my name is Roopesh, and I am a diploma holder, and I was working with a company; after a few months of working, I came to know about digital marketing, and I felt the urge to be part of this field. So i searched online for a good institute where I could enroll, and that’s when I heard about Aviv. I came to Calicut and enquired about the different courses on offer. I signed for a 3 month course to learn SEO, SEM, and SMM. What’s unique about Aviv is that the trainers are industry experts - highly knowledgeable people. That helped me learn the subjects well. On completing the course, I got an interview call from Acodez and got a job immediately.If your’re looking for a digital marketing institute, this is the best there is.

play

Neil Jose

SEO Analyst

Hello, I’m Neil, and I completed the Digital Marketing Course from Aviv in 2019. Prior to doing the course, I was working in a software development company, and there was a Digital Marketing team there, and that’s when I know about such a field. I became interested in it and did some research about it, and looked for institutes in Calicut offering such courses. The first name that popped up in my search was Aviv Digital, so I contacted them and eventually signed up for their course.The course that I joined offered training in 3 core subjects - SEO, SEM, and SMM, followed by a month of internship. Personally it was a great experience for me, and the trainers know the subjects in-depth and are always ready to answer our queries. It’s a very friendly learning environment; another unique feature about Aviv is that they arrange placements to students who complete their courses. They even prepare us for job interviews with mock sessions. Nearly all my coursemates have cracked their interviews and have got excellent placements, myself included. For the past 1 year I have been working as SEO analyst at Acodez Solutions.

play

Anzil Salim

Digital Marketer

I attended the 5 day digital marketing workshop, and it was very useful for me. I got a lot of tips that we may not always get in the classroom. I was able to hone my marketing skills, and I am very glad that I attended the interview, and extremely grateful to Vipin sir.

play

Digital Marketing For Entrepreneurs

2 Months of course ( 2 month of classroom training )

Course features

Duration: 2 Months Class

Pass Percentage: 90%

10+ Modules

10+ Assignments

Certification Offered by

Google Ads Certificate

AvivDigital Certificate

80 hrs Classroom Training

Covers worldwide valuable knowledge

7+ Certifications

A completely certified course by industry experts/ google, bing, etc.

Weekend & Weekday Batch

Shift timing module to help suit your schedule

Centers across multiple locations

Located in major cities in kerala

Placement Assistance

No placement assistance as this is an Entrepreneur Focused Course

Free Materials

We provide free tools, themes and plugins totally free of cost, for you to score better and smarter

Custom Made Courses

Training for specific industry needs and personalized objectives of professionals, entrepreneurs, students and more

No Mega projects as we work with entrepreneurs business itself

Top Skills You Will learn

Job Opportunities

Who All Can Learn

Minimum Eligibility

Curriculum

On-Page Optimization

OFF-Page Optimization

Search Engine Algorithms

Google Analytics

Google Webmaster Tools

Website Audit & Competitor Analysis

Competitor Analysis

SEM overview

Strategizing PPC campaigns

Pay per click overview

Market Analysis

Ad writing Techniques

Effective landing pages

Decipher User Psychology

SEM Management (Other Opportunities)

Campaign Management

Bid Management Plan

Performance Tracking

Reporting & Analysis

Testing

Why care about Social Media?

Demystifying Community Building on Facebook

Creating Twitter Marketing Strategy

Creating Facebook Marketing Strategy

Twitter: The Jewel in the Social Media Crown

Leveraging LinkedIn for B2B Lead Generation

Measuring ROI of Social Media

Discussion on other Social Media Channels

Planning & Creating Multi-channel Social Media Strategy

Aviv Digital advantage

BENEFITS:

Frequently Asked Questions

Explore courses

Advance Diploma in Digital Marketing

8 Months

Diploma in Digital Marketing

6 Months

Digital Marketing for Enterpreneurs

3 Months

React Front-end Developer

5 months course

Full Stack Developer Course using PHP

6 months course

Full Stack Developer using Javascript (Node JS)

6 months course

UX Designer Course

6 months course

What our learners have to say about us!

Saranya

Digital Marketer