The world is on the brink of falling into a completely automated and AI-driven tech. The growth is also rapid that Digital marketers must keep up with the pace to stay relevant and on top so that they can bring the best for brands and businesses. Tools like ChatGPT and Google’s Gemini are a game-changer for modern businesses and tech enthusiasts. 92% of businesses intend to invest in generative AI tools over the next three years. 69.1% of marketers have already integrated AI into their marketing operations (up from 61.4% in 2023). The capability and simplicity make it easy for anyone, and also influence marketing in Calicut. Today, let’s find out how AI tools like ChatGPT and Gemini are changing marketing in Calicut.
What are ChatGPT and Gemini in Marketing?
Let’s understand each AI (Artificial Intelligence) in brief but detail. If you forgot what AI is, it is the technology of computers that does or automates tasks done by humans or require human efforts with its intelligence ability and capabilities, such as learning, problem-solving and decision making. ChatGPT and Gemini use these basic functions to solve complex problems or offer ease to the users. Let’s understand them each:
- ChatGPT: It is an advanced AI built by OpenAI that uses conversational style generation of data or content. It answers queries, creates marketing strategies for Calicut businesses, generates images or videos and automates customer engagement. According to the recent statistics, over 800 million weekly active users as of early 2025, handling over 1 billion queries daily.
- Google Gemini: A next-generation AI model made by Google that can be integrated into Google search, and other Google products such as ads and analytics and more. This is essential to create content, get smarter insights and optimise ad campaigns. According to the recent statistics, over 825 million web visits occurred in the first quarter of 2025.
There are plenty of tools, platforms and models available that enable smooth workflow, automation, and ease essential tasks for Marketing in Calicut. Though ChatGPT and Gemini by Google are top choices and most reliable right now, with other options specifically being the best for certain tasks only. India leads in AI adoption at 30%, surpassing the global average of 26%. You can learn how to implement these AI in marketing from the top digital marketing course in Calicut or a top digital marketing institute
How AI Tools like ChatGPT & Gemini are Changing Marketing in Calicut
Now, let’s explore how AI tools for marketing are changing the industry in Calicut. These facts comprise numerous factors such as quick, cost-effective and efficient. These are how marketing is influenced by AI in Calicut.
- Content creation: The use of AI today is relied on mostly for creating content. These include Ad copies, social media captions, email campaigns, etc. This can be tailored for the local audience in Calicut with English and the local language, Malayalam, for promotional social media posts. Festivals like Onam, Vishu can also be used to leverage marketing campaigns via AI to maximise the benefit.
- Hyper-personalisation: With AI analysing and studying customer data, AI can Hyper-personalise ads based on customer trends, behaviour. For example, AI can understand newly engaged couples to send jewellery ads personalised to ther situation and interests.
- 24/7 Customer support: Implementing AI in advertising or marketing campaigns for the Calicut brand or businesses assists in full-time customer support. Utilising AI chatbots, FAQ’s for resolving customer queries can also free up staff.
- Optimising Content and SEO: Specific AI tools like Gemini analyse search trends and come up with contents or ideas that are rich in keywords relevant to Calicut locals and ranks local businesses. It also lets local businesses in Calicut know about the insights into what people in Calicut are searching for, especially during festive seasons.
- Automate in Social media: Marketing in Calicut with AI includes automation where Calicut business owners or marketers can plan, schedule and enhance content to maximise engagement, growing businesses or brands.
- Data-Driven insights: AI analyses or decrypts existing analytics quickly and effectively, helping in making data-driven decisions. It can check which ads, keywords or products promote more sales or an increase in KPI’s. A business in Calicut can see which product or service sells more to focus on it, as well as for a marketer to keep implementing effective strategies.
What are the Benefits of Using AI Tools for Marketing in Calicut?
With the growth of AI and its contribution to the digital realm and the technology world, there are plenty of benefits that are possessed by AI. Major benefits of it include:
- Cost efficiency: The use of AI for marketers in Calicut reduces marketing and ad costs by enabling less workload and automating repetitive tasks.
- Fast: As it sounds obvious, AI for marketing in Calicut fastens the process, as you can create and launch campaigns within a short span of time.
- Accuracy: Often, AI can be misleading and outdated, but top AI models like ChatGPT and Gemini by Google are known for their accuracy and let you avoid guesswork.
- Local relevance: AI can understand data and information and make personalised or localised marketing strategies ideal to Calicut’s unique cultural and traditional appeal.
- Scalability: AI can be used anywhere, regardless of the size of the business, from small, medium to large. It adapts well and assists in upscaling or expanding a business for growth or success.
When to Use AI in Marketing?
Time to find out when to implement AI for Marketing in Calicut after you are aware of its benefits, top AI models like ChatGPT and Gemini and how AI influences marketing in Calicut. Though AI is used everywhere in the Digital and IT industry, some scenarios are ideal for leveraging AI.
- While launching a new product or service, the use of AI for marketing is ideal for quick content or automating launch tasks.
- AI in Marketing can also be best used for seasonal promotions and hyper-local targeting for festivals, and so on, to increase sales and KPI’s
- In case of running multiple ads or marketing campaigns, AI might aid in easy management
- For testing new advertising channels or anything new, you can use AI for effective implementations or checking its feasibility.
What are the Challenges of Using AI for Marketing in Calicut?
There exists nothing in this world with an advantage that doesn’t have a drawback. This applies to AI in marketing as well. A few challenges of AI usage are:
- Over-reliance: on AI without an expert or proper supervision might damage the ad or marketing campaign and lack human creativity as well as an emotional touch, letting you connect with the audience.
- Data privacy: Giving huge amounts of data or sensitive information in the name of easing work or automation might result in breaches of privacy or data leaks in the worst-case scenario. Make sure Marketers in Calicut are prepared for this and have taken the necessary precautions.
- Improper prompts: Without efficient prompts, it is harder for large AI models to provide the desired output. Not having even basic knowledge to prompt could hurt the usage of AI and minimise its benefits.
In summary, AI tools like ChatGPT, Gemini by Google are evolving faster over time with features such as integration, etc. They are also natural language processing (NLP), making them adapt to languages like Malayalam, which is ideal for Calicut Marketers for chatbots and voice assistants. Businesses, Brands and Calicut Marketers.
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Frequently Asked Questions
What are the best AI tools for Marketing?
For general use, AI tools like ChatGPT and Gemini by Google are the best options; other alternatives include Claude, Deepseek, and Microsoft Copilot. You can also use perplexity for detailed research and other marketing-specific AI for ease.
Would AI replace Marketers in Calicut?
No! Though AI is highly capable, understanding human emotions, being creative and managing the AI to do the desired tasks makes humans much important than AI in the world of Marketing
How many marketers are using AI?
As of now, 88% of Digital Marketers are utilising the power or capabilities of AI in some way in their marketing campaigns. This is projected to increase in the coming years with the growth of Ai and the current AI’s upgrades.
