Businesses necessarily need some amount of digital marketing to find success with their products. There are a lot of business ideas that follow different pain points and trends, and it entirely depends on the strategy each business takes for a particular point or period of time.
Calicut is a city with several niches of businesses, and to make one of them better off, strategies including digital marketing have to help them. To discuss more about digital marketing and its success for Calicut businesses, we have this article for you.
Digital Marketing and Businesses In Calicut
The main uses of a digital marketing strategy, irrespective of the platforms used, are to maintain or boost a brand’s presence, convert visitors into customers, retarget them, and lure new customers. The goals are often based on the audience they are trying to reach out to and the impact they really want to have. This is all done by maintaining their marketing costs and product prices.
Businesses in Calicut are concentrated in sectors like health, real estate, tourism, the textile industry, fashion, food, and the list goes on… In this article, let’s discuss the most common types of businesses that tend to be in business and their digital marketing strategy.
Case Studies of Successful Businesses In Calicut
This case study covers possible ideas for a business in Calicut, and how the majority of them understand and implement a marketing strategy, along with their needs. Bringing success to a business can be a long-term task; presently, they may need to rectify the current problems to improve their business.
1. Theory Thirteen: Building a Jewellery Brand for the Aesthetic Era
Theory Thirteen(T13) was started by four inseparable high school best friends as a creative escape during the lockdown. With great aspiration to craft affordable and expressive jewellery has been a spike of interest among the city’s young and working women. Hence, they have made something for women to flaunt their confidence with grace. They have probably done a great job refining accessories to a more modern one, starting from earrings, rings and necklaces to cuff bracelets.
From Reels to Real Reach: Sowing Digital Marketing Success Back to Back!
Theory Thirteen has gained immense popularity and attention from most of its women audience. Pitching its storytelling of women, fashion and modernity, from its Instagram account, has peaked its followers from zero to some 2k+ followers and now to 25.7k followers. It was not just a mere aesthetic account they created, but catered for most of their audience who look forward to trying their products.
This brand has been very active as they have shown great interest in interacting with their followers, real reviews from local influencers and customers, and offered giveaways that have boosted their social media engagement.
They have impressively shared order stories about their deliveries, orders, and even their offline events. Additionally, their social media account has well-arranged content, and visitors would find no reason to avoid checking them out.
It’s only recently that they have opened up their website after much request from their customers, finding unique and best-selling accessories, easing them to place their orders and smoothing the delivery process altogether.
Their online brand presence was also from the offline reach they had created. From the city’s musical festivals, expos and college events, they have attracted the consistent attention of their target audiences as well as customers.
2. The Batterstory By Poojaraj
Every cake has a story, so does who makes it. Started as a humble home baking venture, The Batterstory by Poojaraj has marked itself among the home bakers in Calicut. Since the last five to six years, she’s built an online presence on platforms like Facebook and Instagram, and in 2024, she was awarded the Best Cake Designer Social from EMAK Silent Heroes 2024.
The Sweetest Branding: Personal Touch & Online Engagement
The branding she has leveraged for these years has been enormously successful. One is about herself, as a passionate baker who likes to share her stories and creative ideas over cakes. Since the inception of the venture, she has looked into the details of packaging and collaborated with some of the event management companies for functions like birthdays, weddings and even the smallest of the occasions. Moreover, this homebaker has made a very warm and honest gesture of highlighting her customer reviews, as well as being known for directly engaging with the customers.
The Batterstory by Poojaraj has been active on Instagram and Facebook. Her social media has followed a delicious visual journal, and this could be the likely reason the account has almost 15.1k followers today. It has maintained a consistent pastel-toned styling, clean presentation and high-quality photography, which has branded this venture in the saturated market. Simply, it creates a craving before someone realises what they want.
Other than social media, she has ranked her account as one of the known homebakers in Calicut, which is yet another mark for her digital marketing success. Overall, this business has found its way to reach out to its audience, cultivating organic traffic for its social media accounts, and is not much seen with the circulation of ads within these platforms.
3. Hug a Mug
Hug a Mug is a coffee chain by the HiLite group in 2015. It has two popular outlets in Calicut Beach and HiLite Mall. It started with a simple vision to create a space where people could enjoy coffee as a local favourite with multiple outlets, and has become known more than its menu, that is to create amazing social and cultural experiences.
More than Coffeeing That Is!
Hug a Mug goes like “More than just coffeeing!”. Starting from its menu, it has more than coffee to make visitors try, along with coffee. Their broader menu has welcomed customer visits for trying out varied tastes. The cafe has more visibility at the outlet in Calicut beach. This outlet has turned the tables with its collaboration with Crossword Bookstore, widening its point of more than just coffeeing. Thus, it was gaining attraction from its general audience, particularly booklovers, as they felt a space enabling reading, networking, working, sipping coffee and trying new food zones.
With their brand being familiar among the local audience, it also has an immense online presence. By leveraging platforms like Facebook and Instagram, they have shared aesthetic snaps of their cosy interiors, artfully presented dishes, and candid customer moments. Their strategic use of seasonal contests and giveaways around Valentine’s Day, Onam and Christmas has further boosted their engagement with the audiences.
By consistently reposting user-generated content, Hug a Mug has some real and active customer participants in their story, tagging the cafe and sharing their experiences online. Additionally, engaging stories and reels featuring new menu launches, movie nights, and football matches keep followers connected and curious. Thus, their interaction has let them build a loyal online community that enthusiastically advocates for the brand.
Conclusion
Finally, we have reached the end of the discussion about the digital marketing successes in Calicut. We have, in short, explained the success of digital marketing and businesses and explained its significance through some of the case studies of businesses in Calicut.
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