Social verdict has been a significant pillar in terms of a successful establishment. Brands and businesses are dependent on it to grow, expand, and redefine their relevance. Nowadays, such verdicts are expressed in the form of reviews, social media comments or opinions and other forms of content online, like YouTube videos. Google reviews are such opinions, verdicts or thoughts on a business, brand, product or service. A positive and honest review establishes a brand and adds to its success, and reflects on it. Today we will explore the importance, benefits and relevance of Google reviews and how to increase Google reviews easily for your Kochi business to leverage from competitors.
Why Google Reviews Matter in Kochi?
If you are wondering how to increase Google reviews, understand why Google reviews matter in a city like kochi first. Kochi has turned out to be an IT hub and a metropolitan city, which is among the largest in Kerala and in India. The growth also comes with challenges, including relevance competition and appealing to people’s wants. Google reviews can significantly build their reputation and build trust among people. You can learn it yourself from free resources, but we recommend you use the best Digital Marketing courses in kochi to learn A-Z from industry experts. Google reviews also:
- Studies suggest 84% of consumers trust online reviews equal or similar to an actual recommendation. This applies well to the surrounding local shops and services.
- A good amount of positive Google reviews increases visibility and assist Google to rank and pick you to rank higher.
- Boost Conversions: As the trust and verdict establish the quality of the business in Kochi, it increases clicks, footfalls and other relevant KPIs
Key Benefits of a Good Google Review or Rating
Here are some key benefits of Google reviews or ratings that will help businesses in Kochi. These are the most effective benefits among many that are relevant to businesses in Kochi.
- As is obvious, the trust established makes Google pick businesses in kochi to rank higher. It also lets Kochi businesses be optimised for queries like “ best digital marketing institutes in kochi”
- Positive Google reviews build social proof and credibility among locals. Kochi is a city of locals where they rely highly on peer feedback.
- Improved feedback loop allows customers to get actual insight about the business in Kochi.
- Google review serves as a Free marketing agent for your business in Kochi. Review snippets in ads also act as testimonials, adding a chance of a quick purchase.
How to Increase Google Reviews Easily?
If the benefits are worth taking for let’s move on to understanding how to easily implement steps to increase Google reviews.
Optimise Google Business profile
The initial step is to optimise the Google business profile of your Kochi business. In case you dont have one, ensure to claim it. Give the established name of your business, address, contact info like phone and business hours and ensure the details given are accurate. Also add high-quality photos of your business, such as the storefront, the products or the team.
Claim at The Right Moment
Remember to get honest reviews from customers, train your staff to get a quick, honest review from the customers after a positive interaction, and build the reputation of your business. In case your Kochi business reaches out online post-purchase for any e-bills or promotions via email or WhatsApp, remind them to leave a review on Google. You can also leave a huge widget on your website if you have one, asking review of us on Google if you liked the service
Make it Simple
Getting reviews to build a reputation and boost your business in Kochi is your requirement. Therefore, make the review process easy for customers by providing them with a direct link to Google. To make things easier, you can use tabletop cards, business cards or QR codes, which are really popular these days. This lets them write an instant review.
Incentivise Properly
Offer entries and discounts like a lucky draw for everyone who leaves an honest review. Never exchange any benefits for positive reviews as it gives false expectations to the potential customers and devalues your business, and it violates Google’s policies.
Respond and Display
Thank the reviewers publicly within 24-48 hours to acknowledge their compliments. Use their name if possible or necessary. Not always do you get 5-star reviews, but 3and 4 ask why and acknowledge constructive criticism to enhance your business in Kochi to expand its growth and success. Showcase those positive reviews on social media like Instagram and Facebook to inspire and invite more people.
Tips for a Sustainable Increase in Google Reviews
To maximise the benefits of following these additional tips to make the best ot of Google reviews or ratings. These tips let you gain more positive Google reviews. If you’re wondering how to increase Google reviews. These tips might help:
- Remind your staff or add a reminder to your workflow to ask for genuine feedback in the form of Google reviews. This could grant you more Google reviews for your business fast, without any added effort or wasting time.
- Take advantage of the local events, festivals and other moments encouraging visitors and share their experience online.
- Use a social proof popup while potential customers browse your website to retain their interest with socially validated reviews and opinions.
- Track and analyse using Google Business Insights to monitor and review the volume trends and spot dips, and ensure to address issues rapidly.
What Should to Avoid While Getting Google Reviews From Customers?
By no means should you fall into these pitfalls of getting Google reviews. Take a note of each to ensure your business in kochi doesn’t meet a drawback due to improper Google reviews.
- Using fake or paid positive reviews can be flagged by Google. If found, it penalises the inauthentic review activity, damaging the reputation of your Kochi business.
- Don’t delete or ignore negative reviews or responses unless they’re blind hate or hate campaigns. Read each thoroughly and address the issue politely and resolve relevant queries for the betterment of your business.
- Avoid overwhelming customers by constantly asking for reviews. This also applies online, where constant pop-ups or follow-ups are done just to get reviews. A 1-2 polite request is more than enough to ask for a review.
- Generic scripts are meant to be avoided at any cost. Each response must be personalised and use sufficient emotions tailored to the customer experience.
Wrapping up, these are more than what you need to know regarding how to increase Google reviews. Make sure to dive deep to find new things to stay updated and make the post out of the Google Business Profile. While concluding you must be aware of why an increase in Google reviews aids businesses in kochi, key benefits, additional tips and most importantly, how to increase Google reviews easily and effectively. By following the steps above, you are on track to enhance and expand the growth and success of your business in Kochi.
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