Getting a job is an important step towards a successful career, it’s often overwhelming, and confusing and might leave you with no idea of what to do. If you have completed your digital marketing course and are looking for social media marketing jobs you must follow a few things as well as make some prior preparation. Ensuring these enhances you as a strong candidate or upskills you for numerous better opportunities. So without wasting much time let’s explore the ways to find a social media marketing job.

Aside from the education, skills or experience setting up a few things, like the resume and other formalities must be done right and well. Its quality is also crucial for a first impression for the recruiters. Start by following these steps.

  • Highlight your Key skills
  • Create a strong Portfolio and resume
  • Apply for social media marketing SMM jobs
  • Start with internships and freelancing to build experience
  • Create your online presence
  • Prepare for job interviews
  • Update your knowledge and be ready to adapt to new trends 

Let’s take a look at each step in detail:

Step 1: Learn or Polish Your Key Skills

The first step before applying for social media marketing jobs is to learn, polish or enhance your skills. For Social media marketing learn the best Digital Marketing course in Calicut with top skills coached by experienced and industry-leading expert faculty. The major skills you must acquire or work on are as follows:

  • Management of social media applications like Facebook, Instagram, LinkedIn, X(formerly Twitter) YouTube and more.
  • Basic content creation skills like Graphics, videos and hashtags
  • Content and Copywriting for promoting or marketing your content
  • Using SEO and hashtags effectively with research for Social media
  • Paid advertising campaigns for Facebook, Instagram and  Google
  • Analyse Data via Google Analytics and Facebook insights

Courses like Google Digital Garage, HubSpot, Meta Blueprint, and Aviv Digital Academy would help you learn them. Additionally, you can grab courses from Udemy, Coursera and LinkedIn learning or watch YouTube.

Step:2 Form a Good Portfolio and Resume

A resume is a document that describes you summarises your work and describes your general information. This applies to a portfolio as well where you showcase your work. A good portfolio and resume are necessary for giving a first impression to the recruiters and highlighting your quality. To know how to build a portfolio or what to consider while making one follow these steps.

  • Create and manage a social media and grow it
  • Do sample social media campaigns for brands to showcase
  • Do freelance projects to strengthen your portfolio
  • Redesign or revive existing or broken social media pages to show improvement and your problem-solving skills.

Ensure to highlight your core skills, certifications and capabilities. Remember to also add links to your social media or portfolio for the recruiters to easily access. You must also keep your resume and portfolio simple and not too overwhelming for the recruiters.

Step 3: Start Applying for Social Media Marketing Jobs

The next step is to start applying for social media marketing jobs. Make sure you apply on a reliable platform with verified companies or recruiters. Research the company you find interesting so that you can determine whether it aligns with your skills interests and values. You can securely apply for jobs here:

Freelance platforms

  • Fiverr
  • Upwork
  • Freelancer
  • Network via social media by following marketing agencies on LinkedIn and Twitter
  • Follow, join or connect via Facebook groups, telegram channels and Instagram broadcasts
  • You can also engage in Reddit

Step 4: Gain Valid Experience

In case you are a beginner take every opportunity to enhance, upskill or grow your expertise. Gaining early experience is crucial for any fresher. Experienced professionals can also consider these options to learn something new or enhance these skills. You can do these steps to gain experience

  • Doing internships at a good company. It’s easier to get unpaid internships, and although it offers no pay you can gain experience. 
  • Create a freelance gig so that you can gain experience and work at your own pace.
  • Local businesses might be looking for any ways to scale up, therefore you can use this opportunity which benefits both parties.

Step 5: Establish Yourself Online

The goal here is not to be popular with plenty of followers across socials but to showcase yourself as a quality social media manager or marketer who’s reliable and did a little work to prove your worth.

  • For a professional profile create a LinkedIn account as well as Twitter. If you already have one optimize it.
  • Share valuable info or insights to represent your knowledge and expertise
  • Post-market related content
  • Personalise yourself as a brand

Follow these steps for better opportunities since numerous social media managers are hired based on their social media and how well they handle them.

Step 6: Be Ready for Job Interviews

Be ready to present yourself confidently to convince the recruiters. A strong portfolio, quality resume and online presence are all wasted in case you fail to perform in person.

  • Prepare for commonly asked Social Media Marketing interview questions
  • Explain your process of growing a social media page
  • Tools you use to assist you in Social media marketing
  • Recruiters might ask for examples for reference therefore be ready to show it.

Additionally, ensure you study well about the company analyse their social media pages and suggest improvements. This increases your chances of getting employed

Step 7: Always Stay Updated and Keep Learning

In today fast growing digital era trends and updates are changing rapidly. Always be ready to learn new things and stay updated, this lets you adapt to quick changes and stay on top of the industry.

  • Follow blogs, pages, people or others such as organisations or agencies
  • Take part or join in marketing communities, webinars, sessions online newsletters and YouTube channels

Networking or following top experts grants you efficient knowledge and fulfils your criteria of learning new things and staying updated.

alsoRead

Top 25 Social Media Marketing Interview Questions for 2025

Bonus Step

Since you have made it this far here is a bonus tip: you can take certification courses from Meta(who owns Facebook and Insta), Google Digital Camp, Hubspot content marketing and SEMRush Social Media toolkit certification for enhancing your skills and add it to your resume. Moreover, you can also take part in projects or team up with experts or interns to show what you contributed to highlighting your problem-solving skills and teamwork.

Conclusion

In summary, Finding social media marketing jobs is easy when you consider or follow the steps above. Regardless you can also follow any effective strategies that might help you in the long run. In short being confident and prepared for interviews accompanied by a great online presence, a strong resume or a portfolio is the cheat code to crack the job that suits you the best.

Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844