Over the years, we have seen mobile marketing play a crucial role in leveraging digital marketing. As smartphones are used more and more, the chances are higher of dealing with marketing effectively. The idea of mobile marketing lays its foundation on ensuring a balance between the expected costs, revenue and building an audience for your business.
To get this right for a business in Calicut, entrepreneurs or businessmen should be aware of the expected utility by using mobile marketing and decide accordingly on the strategies they have to keep in mind. In this article, we’ll help you cover the topic of mobile marketing, focusing particularly on its effective strategies leveraged in Calicut.
What is Mobile Marketing?
Mobile marketing implies channelling marketing campaigns with a better user experience and lead generation for businesses. As smartphones are used prominently nowadays, and with web apps being common for serving daily needs or purposes, mobile marketing thus plays an essential role for businesses that would like to really connect with their audience rather than being visible to them.
Types of Mobile Marketing
In how many ways is mobile marketing possible? They can be listed as follows:-
1. Mobile Advertising
Mobile advertising is the circulation of different types of ads, like banner ads or video ads, on the smartphones we use. These ads are visible in the mobile apps or websites on smartphones, which are circulated to reach a particular audience who could be a lead someday.
The larger the size of the audience, ads may reach that number of people. Therefore, they need to be tracked from the start so that particular ad spend can bring expected results before circulating unsuitable ads again!
2. Text message marketing
Text-message marketing can be utilised heavily when you get confused about marketing. Why, because customers don’t always need attractive visuals to understand promotional messages and updates. Sometimes, it’s good to keep it very simple and send to customers’ numbers via text messages. Customers will read, and if they are curious about it, they will definitely reach the destination you have created for them.
3. In-app marketing
Mobile applications are another way to engage your product or service in marketing. Through this method, you can engage users of a particular app to receive relevant ads for something they might have been interested in.
4. Mobile optimisation for web pages
Web pages are to be mobile-friendly, and for that, they have to be optimised. If these pages are optimised in a way that they can work or be responsive, and even should be easier to navigate when visited. This ensures a seamless browsing experience all along, which wouldn’t affect the campaign performance.
Benefits of Mobile Marketing
Mobile marketing is preferred for equipping effective strategies that could make marketing towards a proper audience. In short, this method can be used for making the following possibilities as benefits:-
- Personalised Marketing
Mobile marketing stands at a peak because of the personalised strategies that are taken into account as a part of marketing campaigns. The idea behind personalisation is that users would feel less frustrated when messages are sent and notified when they are logged into any web apps or websites.
- Creates a Higher Impact on Consumer decisions
With mobile marketing, you can greatly influence the decisions taken by consumers. To make it happen, customers also have to feel a good customer experience while they are getting engaged with your website or app.
Several brands have eased their users by applying a perfect blend of engaging users and helping navigate to the areas where they can reach to their product, make purchases, and get support from the brand’s team since becoming their customer.
- Wider Reach and Accessibility
As smartphones are a popular digital gadget used nowadays, there is a vast audience that is waiting for something new to try or browse on every day. As the internet has also become crucial at such point in time, mobile marketing becomes a source to connect brands or businesses with a vast audience.
- Cost effective
Mobile marketing is also a cost-effective way to tap into marketing. In simpler terms, we can definitely argue that compared to the traditional marketing channels like desktop, TV or print ads, mobile marketing could sound better for yielding results.
Targeting the audience is much easier, and costs can be maintained as expected.
What are the Best Strategies for Mobile Marketing?
Previously, we have briefly discussed major types of mobile marketing and its benefits, which makes it suitable for businesses in Calicut. Now, let’s move on to the strategies that you want to create brand awareness and visibility. Let’s see them!
- Making websites mobile-friendly
Websites shall be optimised for mobile devices. If websites do not fit into the mobile screen of the users, it would be hard for them to navigate and reach the page they intend to reach. Users mostly find sites with either opt for a desktop screen or a glitching mobile screen frustrating, and traffic could be lost in the long run if it continues so.
- Engage in local advertising
Being a business in Calicut is mostly about targeting the local audience. If there’s a new shop launching its first offline store in Calicut, to attract their favourite audience in the city, they can take a step toward local advertising. Also, create Google My Business profiles and utilise them to bring visibility for the businesses and services.
- Optimising your content for mobile searches
How content is arranged, structured, and written decides its performance on mobile devices. As you optimise your websites or apps to make them mobile-friendly, check that the content loads quickly and is responsive within the mobile screen sizes. It’s also good to ensure the content is clear when added for design elements like buttons, and also textual content, with suitable headings and CTAs. This would help you maintain a consistent texture of content across different mobile screens.
- Implement location-based marketing techniques
Location plays a vital role in determining mobile marketing. Common location-based techniques include geofencing, beacons, and location-based notifications. A technique like geofencing allows you to target people near to the areas of your business, competitors or affiliates. By doing so, mobile marketing campaigns include these people, and they can see any kind of campaign through the popular platforms they use. While campaigns are on the rise, the posts or notifications should be circulated properly without frustrating the customers.
- Use in-app marketing
If you have an app already for your business in Calicut, try in-app marketing at the right time. Once your app gets a good number of downloads and users, you get a say over engaging them in a way that can be ensured by letting them see exclusive content, rewards or discounts they may not get from other platforms. To do this, you can use push notifications to deliver messages, offers or updates at the right moment. This can satisfy both parties and ensures communication and engagement from the part of customers also. Starting loyalty programs is a part of in-app marketing, which you may have seen rewards like “Supercoins Balance” or “Gold Coins”.
- Try using permission-based marketing
There are instances when users have to either keep themselves away from certain apps or websites just because of frequent marketing messages or ads. As users won’t vote for marketing opportunities in every nook they see, it’s time to provide options whether to opt for personalised content best in their interests or preferences or not. Thus, users won’t get worried while navigating through the app or website, which could ensure their stay during the whole customer journey.
- Leverage QR code campaigns
QR codes are also making something great nowadays! One scan of the QR code can direct customers to the pages that are intended for lead generation for your business. Scanning them could be easier for you to inform customers about the offers you have specially created for them. Similarly, you can let them take a ride over your website, menu and any loyalty programs. QR codes are an enhanced method of contactless ordering and payments, which if implemented, could automate complementary tasks at the customers’ convenience.
- Enable VOIP calls
Voice Over Internet Protocol(VOIP) is used for automating certain tasks to inform or provide any services from the part of a business. With VOIP, you can make and receive calls using an Internet connection, which is different from traditional phone calls. They are very useful in instances like:-
- Answering customer inquiries as quickly as possible.
- Automated call reminders for appointments or deliveries.
- Following up with customers for their feedback.
Also, by maintaining certain professional tactics like automated greetings, call forwarding, displaying the caller ID of the company, etc, VOIP calls can be used very finely.
- Utilise SMS, Social media & Email marketing
SMS Marketing is also known as text messaging marketing, which is pretty essential while connecting with the target audience. The same is the case for social media and email marketing as well. What is needed while trying your efforts in these marketing is to create essential content that can establish communication between customers and businesses. It could be about a DM on Instagram, clear and concise mails using emails, promotional offers through WhatsApp, or engaging text messages through SMS. Simply, the visibility your business gets through paid or organic efforts is how you may have leveraged these platforms and engaged your customers.
Future of Mobile Marketing
As technologies and ideas expand in the coming years, mobile marketing could have an exciting opportunity to unleash. Some of the trends and upcoming strategies for mobile marketing can be listed as follows:-
| Video Marketing | Can create a long-lasting impact of videos in marketing(short videos, live videos, etc) |
| Optimising for Voice Search | Needed while users shift to voice searches within browsers and voice assistants like Alexa, Siri, or Google Assistant. |
| Privacy & Data Protection | Enhancing mobile marketing with regulations like CCPA, GDPR, etc. |
| Conversational Marketing | Increased role of chatbots as virtual assistants in marketing has helped customers rely on support, recommendations and so on. |
| Augmented Reality & Virtual Reality | Personalisation is at its peak, letting customers enjoy virtual customer experiences. |
Conclusion
As we end the discussion of the essential mobile marketing strategies for businesses in Calicut, let’s finally point out something! After all these strategies, you can’t stay ignorant of how the performance would be. Metrics and practices have to be tracked and analysed accordingly, so that your website or app doesn’t lose its credibility and reputation among the users. Ensuring this practice alone can help you concentrate on the strategies we have detailed in this article.
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