Introduction
Being a digital marketer based in Kochi can have certain concerns, among which we can mention using suitable tools and resources. Digital marketing can be very much attached to such tools and resources as they have a larger impact on implementing marketing strategies.
It’s pretty difficult right? To choose which one can accommodate your marketing ideas and support your efforts? In this article, you can check and use the best of the tools and alternatives that may bring wonder into your works.
What are the Tools or Resources in Digital Marketing?
Both tools and resources are essential for digital marketers and reflect different ideas. When choosing tools for digital marketers, one should see whether a particular purpose is fulfilled. On the other hand, the resources for digital marketers are those spaces that marketers can utilise to shape their careers.
You may find several platforms that can either work as a tool or resource and can assist in creating marketing strategies. As you know, digital marketing is a field where you can promote a product or service through digital platforms like websites, social media, email, etc. These tools and resources play a significant role in digital marketing for marketers and businesses.
More than that, if you’ve completed any digital marketing course in Kochi or elsewhere, it’s worth noting and learning the type of tools and resources a digital marketer can use for his/her purposes.
Popular Tools for Digital marketers in Kochi
The tools are for digital marketers, and their significance in digital marketing cannot be ignored. As an alternative to traditional marketing, digital marketing has progressed marketing into tracking and analysing that every aspect of digital platforms can be diverted to marketing. The marketing methods heavily rely on the tools that we use now, and they can be classified based on the range of activities;
SEO Tools
As SEO is known for optimising websites to convert visitors into leads, tools like Google Analytics, Google Search Console, SemRush, and Clearscope have gained prominence.
- Google Analytics, a popular SEO analytics tool, is used to track and analyse website traffic and collect data on user activity to understand and initiate a strategy to enhance the website’s performance.
- Google Search Console is a free tool like Google Analytics that helps analyse and improve a website’s presence in search results. It is extremely useful for finding errors in indexing and can provide click-through rates, keywords and other insights. In other words, it can assist you in seeing Google’s point of view about your site.
- SemRush is a suite of tools devoted to every aspect of SEO and other marketing tactics. Its tools are known and used for keyword research, backlink analysis, site audit and ranking, competitor analysis, performing on-page and local SEO, paid advertising, content marketing, etc.
- Ahrefs is also a suite of SEO tools like SemRush, specifically designed for marketing professionals. It’s known for its cleaner user interface and features and is often looked at in the same terms as SemRush.
Social Media Management Tools
Social media also serves as a platform for digital marketing, which is why tools are needed to monitor, manage, and develop marketing campaigns on such platforms. Some of these platforms include Hootsuite and Buffer.
- Hootsuite is a management platform specially designed for social media marketing. As cloud-based software, it can assist marketers in creating and scheduling content across multiple social media platforms using its set of Canva templates. Hootsuite is also popularly known as a tool for social listening(understanding people’s ideas about a brand), audience engagement(interacting and maintaining connections with the audience), and integration of CMS like Salesforce.
- Buffer is a social media management tool like Hootsuite, best suited for small and medium businesses, creators, and solopreneurs. Though it limits its features to enabling such businesses, it’s seen as equivalent to Hootsuite. Its services range from analytics for social media posts to a social media content calendar for monitoring and managing activities properly.
Some of the common features of both Hootsuite and Buffer can be listed as follows:-
- AI assistant- OwlyWriterAI & Buffer AI Assitant.
- For Storing Media files before publishing- Content Library & Create Space
Email Marketing Tools
Email marketing is another way of marketing; emails serve as the path to market a product/service. Email marketing primarily aims to retarget customers, which can be useful in building customer trust and relationships. To make it very simple and easy, email marketing tools like Mailchimp, and Lemlist are used.
- Mailchimp is a widely known email marketing platform because of its easier-to-use interface. Other features that make it stand out from several platforms are its enhanced features over automation like Customer Journey, segmentation of target customers, personalising emails, and tracking and reporting the progress of activities. It has integrations with popular platforms like Shopify, Salesforce, Google Analytics etc.
- Lemlist can be another platform if your goal is to send cold email campaigns. It offers services to help create and execute campaigns that can hold something for the recipients. Thus, if you’re looking for an email marketing platform specifically for this purpose, Lemlist can fit your needs.
CRO & Lead Generation Tools
Conversions and lead generation are the major goals of digital marketing. Digital marketers always wish to generate leads by converting visitors into customers and retargeting them. The tools for this specific activity are Hotjar and Typeform.
- Hotjar is a collection of tools that can collect and analyse user behaviors and optimise conversion rates. It also has heatmaps and recordings that can identify gaps between the marketing strategy and users’ experiences. Feedback tools are also available so that you can optimise the site to people’s liking. The most popular tool of Hotjar is Funnels, which can help you understand the factors that affect conversions.
- Typeform is a cloud-based platform used for designing various forms, such as contact lists, shopping carts, and quizzes. These forms can be made lucrative and interactive, making them very useful for collecting data.
Graphic Design Tools
Graphic design has become a core part of digital marketing, adding a visual impression to any work in digital marketing. With good impressions on the rise, some tools like Canva and Visme can assist you in designing what is currently attractive and make people look beyond the visuals, i.e., marketing strategy.
Both Canva and Visme are graphic design tools that help give audiences a visual treat. You can create visual content with various royalty-free images and templates. One can start by preparing charts, presentations, and slides and expand into making videos, YouTube thumbnails, infographics, and social media graphics.
Online Reputation Management Tools
Online reputation management(ORM) tools check and improve a brand’s online reputation. They help you dive deeper into the details that customers can find when they do a Google search. Google Alerts is one tool that is used for this purpose.
Google Alerts can be useful for the following purposes:-
- Tracking online sentiments of a brand.
- Building backlinks.
- Identifying keywords while crawling and listing them on SERPs.
- Alerting when any website uses any particular keyword.
Best Resources For Digital Marketers in Kochi
To adapt to the changes that turn the tables in the digital marketing landscape, digital marketers must explore resources to develop their ideas and find their interests. In this section, we will mention some of the resources a digital marketer can utilise in his career. Let’s take a look.
It’s a resource library that can introduce various topics in SEO, mainly keyword research, content optimisation, and link building. It is also helpful for referring to advanced topics in SEO.
LearningSEO can be the finest resource for beginners, as people from the SEO community come together to provide and figure out the SEO roadmap. Anyone can find free resources like blogs, guides, tools, and online courses developed by the same community. This can be helpful if you intend to expand your knowledge in SEO.
Sprout Social’s blog is a section that’s dedicated to examining the trends and solutions and turning them into a blog, making it worthy. These blogs include interviews with social media marketers, research, and so on.
A digital marketing course from one of the popular CRM tools, HubSpot, provides its resource as a course. This can serve as a guide for all those individuals, marketing managers, and small business owners interested in learning and getting a proper guide in digital marketing. It’s also about covering the essentials of digital marketing from scratch to be confident in building strategies for any business’s website, social media, email and online advertising.
Litmus Blog is a testament to the continuously changing email marketing trends and practices. It details case studies and insights on email design, building, personalisation, testing, analytics, collaboration, and reviews. More than that, Litmus Blog also covers updates on upcoming technologies in email marketing and integrations that technologies would be getting.
From the name itself, this platform is used to unlock greater heights in digital marketing by enhancing its services in content marketing. Their services also include providing knowledge through blogs on content strategy, sharing case studies, and posting interviews with eminent content strategists. Additionally, they offer courses that help you learn content marketing and attend webinars and other events.
Conclusion
As we have shared our insights on this topic, let’s summarise some of the points we have explained. We have discussed some of the tools and resources for digital marketers in Kochi. Regarding digital marketing tools, we have explored various platforms meant for each digital marketing field and goal. We have also mentioned the resources that digital marketers in Kochi can use to learn further about their role in future marketing. Therefore, it’s best that these platforms are enjoyable and used so that you may not crash in the current phase of digital marketing!
Aviv Digital is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844
