Since the inception of the digital world, businesses have adapted to new methods to reach their target audience. Email marketing is a strategy that digital marketing experts use to promote growth and increase sales and brand recognition. Initially, ensure you learn the best digital marketing course in Kochi, where you have expertise in proficient e-mail marketing tactics. Kochi is an IT hub that contributes significantly to the growth of the country’s IT sector. This fact makes it a competitive zone, and to stay ahead of the curve as a Digital marketing specialist, you must use and be aware of specific Email marketing tools or platforms that let you deliver the work quickly and effectively. Let’s take a look at each of them.

What is E-mail marketing?

Before jumping to any conclusions, let’s recap your knowledge of Email marketing in brief. Email marketing is a tactic within Digital Marketing that involves communicating to the target audience via email. This creates brand awareness and customer loyalty, promotes products and services, and improves overall effective communication. Email marketers also use tools or platforms to reach their audience effectively.

Email Marketing Tools

Now, let us look at a few email marketing tools, platforms, or services that marketers widely use to enhance and speed up their work. They are:

MailChimp

MailChimp can be used by small to medium-scale businesses. It is simple to use and beginner-friendly. It comes with free and paid plans, which you can use for companies with up to 500 subscribers. A few features of MailChimp include:

  • Customisable templates 
  • Detailed analytics for better insights and planning for your businesses.
  • Automation features.

HubSpot

HubSpot is a rich platform for businesses when it comes to features. It is one of the most prominent digital and Email marketing tools marketers use. Despite being a paid platform or service, it offers sufficient features in its free counterpart. Features provided by HubSpot include:

  • Enables you to do your marketing campaigns with dedicated Customer Relationship Management (CRM) tools
  • Great automation features for businesses
  • It enables you to create personalised email campaigns based on the data available to the customers.

Zoho Campaigns

Zoho campaigns are a Digital marketing tool that is affordable in general. It appeals well to Indian business usage and would be a compelling choice for Kochi businesses. Zoho campaigns come with features such as:

  • Smooth interface with Zoho CRM and other Zoho tools
  • It also comes with templates for email marketing campaigns and an automation facility
  • Best for Kochi businesses due to its support and localised pricing

Active Campaign

An active campaign tool or platform for email marketing is a great choice, given that it specialises in it. An active campaign is meant for businesses, agencies, or services that focus on constant and detailed customer communications. These are the features that come with Active Campaign tool:

  • Separated and organised email marketing campaigns that can be automated
  • Enables personalisation for customer experiences
  • Integrates with more than 850 applications, making it a versatile choice

Constant Contact

This tool is apt for small businesses and retailers aiming to achieve customer relationships. Constant Contact has a friendly interface that simplifies the marketing process. Like other tools, it also has features like:

  • Comes in best uses for e-commerce businesses with tools that can be combined and used online in stores
  • Live customer support that assists you with the quick backing or resolutions for your queries.
  • User-friendliness with drag and drop editors offers conveniences for steps like e-mail marketing.

SendinBlue/Brevo

SendinBlue, now commonly known as Brevo, is a digital marketing tool with Social media and Email marketing as its major features. It primarily focuses on growing businesses and tech companies to present its service for multi-channel communications.

  • Automation features available 
  • It includes transactional mail and surface-level CRM features.
  • It is cost-efficient, with free and paid versions, the free version allowing you to send up to 300 emails a day.

GetResponse

This is an all-in-one marketing tool with email marketing features. GetResponse is crafted for mid-sized businesses focusing on or prioritising Digital Marketing. It is enriched with features like:

  • Automation with advanced analytics
  • Promotes diversity and broader target audience reach with a multi-language campaign.
  • Features like webinars and landing pages make it an all-in-one marketing tool.

MailerLite

MailerLite is a simple Digital Marketing platform used Commonly by beginners and small businesses. Similar to other Email marketing tools or platforms mentioned in this list, it shares identical features:

  • Drag and drop editor with modern and responsive email templates
  • Segmentation features with Automation workflows for sequencing emails
  • Landing pages and form builders for lead generation
  • The free plan can be used by up to 1000 subscribers and is accompanied by 12,000 emails per month.

Klaviyo

Klaviyo is used for digital marketing tailored to e-commerce websites, specialising in personalised and automated market campaigns. It is among the oldest email marketing tools, offering its services for over a decade. Kochi businesses have a huge consumer market, and Klaviyo is an excellent choice for promoting products or services via e-commerce stores. Let’s look at its unique features:

  • One of the best features of Klaviyo is the assistance of Artificial intelligence. For lightspeed results in piquant tasks
  • Integrate with popular e-commerce stores or websites, including platforms like Shopify, WooCommerce, Magento, and Big Commerce.
  • Behaviour—and data-based automation and segmentation. This is done by syncing customer purchase data and performing tasks like reminding customers of added items in the cart, making product recommendations, and sending emails at the right time.
  • The SMS marketing option is available, similar to email marketing, which offers multiple channel engagements.
  • In-depth analytics are available for insights and proper planning. These include analytics on revenue generated, customer lifetime value, and sales performance. 

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Tools and Resources for Digital Marketers in Kochi

In summary, using Email Marketing tools makes your work easier and more efficient. E-mail marketing is a professional and effective way to reach your target audience, so using the tools mentioned above is highly recommended. You can also do your research and explore other email marketing tools to find out what suits you, your budget, and your requirements.

Aviv Digital is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844