Digital marketing and certifications are often trendy topics asked by most job seekers and graduates. At the same time, they have various queries within the topic that don’t seem to end with answering one or two of them. If you’re especially interested in enrolling for a digital marketing course in Kochi, you should definitely know what digital marketing certifications are and how they are relevant in today’s job sectors. Here’s the article that can help you draw the picture of what lies in digital marketing certifications!
What are digital marketing certifications?
Digital marketing certifications are credentials provided only after completing a digital marketing training program. To attain this certification, the particular training academy most likely creates a syllabus with a set of practical sessions like internship and exam, so the worth of such a credential is realised. In simpler words, certification helps you convert your theoretical and practical knowledge into a certified skill. In turn, job seekers can add this to their resume/ CV which can be beneficial in stepping onto the next career path.
With different digital marketing courses, you’ll be able to earn certifications from the training institute, and reputed companies from HubSpot, Bing, Google Ads, STED Council, HP and Semrush. These certifications are enough to certify your skills and mark your chances in various job roles.
What is the difference between certifications and certificates?
It is to be noted that certificates are those credentials earned only after enrolling for 2-3 year degree courses in a college or university. An example of such is that there are digital marketing courses( UG & PG) in India as well as abroad. Unlike certification courses, the whole covers the same topic and doesn’t make it less worthy than the certification, yet with the increase of job seekers, two years could mean waiting more for a job. In the case of certification, you have the opportunity of learning digital marketing and create opportunities for yourself.
Types of digital marketing certifications
In today’s job sector, one should have digital marketing certificates if one wants to get hired. There’s also more leaning towards enrolling for skill-oriented digital marketing courses and certifications which may be paid and even free.
Paid Digital Marketing Certifications
In Kochi, you might’ve noticed students investing their current knowledge in digital marketing training programs. These training programs are paid and each institute can avail them different customised courses. That is, institutes have varying course durations and fee structures depending on the level of resources they also can use to boost your current skills.
The popular digital marketing institutes in Kochi like IIDE, NIIT, and Aviv Digital Academy have been promising students with relevant certifications and placements. These certifications are worth noting as these institutes have a better understanding of how digital marketing topics such as SEO, SEM, PPC, SMM, Content marketing, Email marketing, Affiliate marketing, AI, WhatsApp Marketing etc.
Getting certified by reputed digital marketing institutes in Kochi can mean these programs provide you with the most digital marketing certificates and are totally worth your money. You can rest assured that your career has some of the clear-cut credentials giving way to professionalise your expertise.
Platforms like Udemy, Coursera and Sprout Social, are other sources of earning digital marketing certifications. These platforms provide online digital marketing courses with theoretical classes and practical tasks(assignments, quizzes etc) which can be completed at your own pace.
Some of the paid digital marketing certifications include the following:-
- STED Council Certification is a govt-recognised certification for adding credibility and value to a learner’s digital marketing skills.
- HubSpot Certification is for getting certified in digital marketing niches like content strategy, CRM, inbound marketing, email marketing, analytics, etc.
- Bing Certification for understanding the utilisation of advertising in Microsoft platforms.
- Google Ads certifies students with expertise in Google Ads and PPC.
- HP Certification can validate the skills you’ve earned in the fundamentals of digital marketing, online brand building and business growth strategies.
- Semrush Certification is particularly for getting certified in the basics of SEO, including its tools and common SEO strategies.
Free Digital Marketing Certifications
If you’re still vouching for a free/new certification, and don’t know which can give you the best exposure to digital marketing niches, this section can help you. Before that, let’s see what free digital marketing certifications can mean for you.
Online academies offer free online courses, yet you can attain a certification only if you have completed their quiz or assignment. Additionally, these classes are taken by industry experts and get updated on the latest trends in marketing.
You can get better ideas on influential topics like international and local SEO, Affiliate marketing on Amazon, eCommerce SEO, social media and content marketing, inbound and outbound marketing, etc. If you’re in the stage of learning digital marketing first, as we have said, you can attend free classes. Then take an internship.
Some of the free online courses where you can get free digital marketing certificates are listed down below:-
- Google Ads certification for learning and working out various types of advertisements.
- Google Digital Garage: The Fundamentals of Digital Marketing covers accurately 26 digital marketing topics.
- Google Analytics Professional Certification is helpful for marketers to find the traffic of a website.
- HubSpot Certification provides common topics in digital marketing which can turn out to be useful for digital marketing freshers.
- Hootsuite’s Social Listening Certification is an intermediate-level course which can help you explore the role of social listening in social media marketing.
- Semrush Academy is undoubtedly one of the best online academies which covers all niches in digital marketing.
- Meta Certified Digital Marketing Associate is open to all entry-level marketers, job-seekers and aspiring students.
- Microsoft Advertising Certification for understanding the utilisation of advertising in Microsoft platforms.
Benefits of digital marketing certifications
You may have an idea of how digital marketing certifications can be earned, and now we discuss the after-benefits if you have collected certifications along with other credentials.
Set Apart Yourself from Other Candidates
Once you’ve decided to complete a course and earn certification, you should be very clear about the worth certification is providing you, and also the efforts you expect to put through. After getting certified as a digital marketer, you should explore the scope of your skill and why you intend to pursue a particular skill. This helps you to set yourself apart from other candidates.
Pitching Practical Skills with Education
Education goes hand in hand with practical skills. Even in the case of a digital marketing certification, whatever you’ve learnt plays an important role in interviews. It is especially because you get a space to speak very much of your knowledge in digital marketing and your certifications prove your practical skills and credibility.
Boosts Your Employability
At the end of the day, certifications increase your chances of getting hired. They are skills and in no doubt, they are certainly valuable in helping you score more points in skills. Often after graduation, students most likely get tired of listing any particular skill in their resumes without knowing its significance. In such a situation, it is better to enrol for an offline/online course for digital marketing and earn several certifications. It is the least one can do if they are looking for a job today.
Get Promoted
This benefit can be realised only when you are interested in taking higher roles within digital marketing. From working as a junior in SEO to getting promoted as a senior will take effort. Certifications, in these cases, provide you with wider subject knowledge which helps you enhance your job role. Make sure that these certifications are really useful for your career.
Demand High Salary
You may have seen colleges have placements and students are offered salary packages because of completing the course. Likewise, certifications assist in demanding extra wages and setting your salary package. For digital marketers, there are free certifications that contribute to their existing careers, and after so many years, it is a fact that they would be demanding more wages because of the constant efforts they have put into learning and earning certifications.
Conclusion
To choose a certification course, you have to be clear about the goals you want to achieve in any industry, look for the timeframe in which you can wait and explore the digital marketing sector with its opportunities. We have already explained in detail about digital marketing certifications and what it means to your whole career. This article will help you sort out your worries in selecting the right certification course since you have already picked the right choice to pursue a digital marketing career.
Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844
