Choosing the Right Digital Marketing Course in Kerala

Digital marketing is a booming industry awaiting job opportunities for the coming years. As experience and skills matter more specifically to every digital marketing job role, especially in Kerala, students are more likely to bundle and choose a hefty sum of skills for the career they aspire to. 

With 200+ institutes offering digital marketing course in Kerala, how can you pick one that actually gets you hired? Shouldn’t we also take a moment to sketch out the right checklist before diving in? Then, let’s get into our article here!

Why Digital Marketing Career Matter Today?

Much investment means more opportunities globally. In a very global sense, the market for the digital marketing industry is at a pace of expansion. In 2023, its market growth was estimated at USD 366.1 billion, which is expected to expand to around  USD 1,310.3 billion (Market.us Scoop) by the year 2033.

Coming to India’s initiative to build a reliable digital economy, the scope for digital marketing has reached newer heights. The major industries that are investing in digital marketing are eCommerce, edtech, consumer durables, automobiles, telecom, pharma, and the list goes on. Thus, digital marketing is more worth of investment for these businesses. 

In a simpler sense, all we have to let you know is that with the reduced over-dependance on traditional marketing, digital marketing has greatly built a foundation for those who are exploring different marketing ideas and strategies. To ensure a confident and secure landing of a job in this industry, it’s time to enrol on a digital marketing course in Kerala. 

According to Indeed, digital marketers are paid a monthly average of ₹17,757, depending on the experience between the fresher and senior level job roles. 

Key Factors To Consider While Joining A Digital Marketing Course

What is the digital marketing course all about? These courses are created specifically to learn the basic skills in digital marketing right from where it has to be. Let’s now discuss the key factors that have more upper hand over the outcome of a digital marketing course. 

1. Course Curriculum

Without a proper curriculum, how can you get enrolled on a digital marketing course in Kerala? You should ensure the course is up to the growing demand of digital marketers. Some of the essential topics that should be covered within a six-month short-term digital marketing course are:-

• Search engine optimization(SEO)
• Social media marketing(SMM)
• Performance marketing
• Email marketing 
• Content marketing 
• Affiliate marketing 
• Google analytics 
• Ecommerce mastery & Automation tools
• WhatsApp marketing 
• AI: Impact and use in Digital Marketing 

Even with all these topics mentioned, there are high chances of imbibing outdated topics like Facebook Ads without AI-powered ads. By imbibing an outdated topic, the curriculum is more likely to lose its credibility to recognise the different digital marketing niches and strategies needed in the ethos like Kerala. 

2. Expertise of Trainers 

Next comes the role of trainers’ expertise in a digital marketing course. With classroom training and internships, courses should be well-designed so that students can reach out to the expert trainers and learn more about the industry. By expert trainers, we mean people who:-

• Are active industry practitioners 
• Have 5+ years of experience 
• Have extensive knowledge and experience of marketing for popular local businesses like tourism, Ayurveda, real estate, etc.

The experts in the digital marketing institutes are also chosen depending on their particular interest and leaning over mentoring and teaching the students who are pretty new to the marketing sphere. In Kerala, digital marketing academies like Aviv Digital Academy, IIDE, and NIIT have specially considered this aspect to provide a better learning experience for the aspirants.  

3. Certifications and Industry Recognition

After completing a digital marketing course, the institutes shall provide a set of industry-recognised certifications along with the course and internship certificates. The industry-recognised digital marketing certifications are highly valuable, promising a student’s credibility as a beginner in digital marketing. 

The industry-recognised certifications include the STED Council Certificate, Google Ads Certificate, Hubspot Certifications, Microsoft Bing Certificate, Facebook Certificate, SEMRush Certificate,  and HP Certificate. 

4. Mode of Learning

Online classes are also a prominent mode of learning for almost every digital marketing course across Kerala. Based on the convenience of students and batch size, even our digital marketing courses in Calicut and Kochi have flexibly managed the mode of learning. With this, the academy can also avail you of every resource in your best interest as a student. It can be providing faculty support, internship, placement guidance, etc. 

5. Placement Assistance & Internship

Internships and placements are a core factor that determines the success of a digital marketing course in Kerala. Other than a marketing gimmick, there are only a few academies that properly provide internships and assistance in getting placed. It might be because of reasons like inexperienced tutors or trainers, outdated topics in the course curriculum, etc, derailing the utmost needs and outcomes for a digital marketing course. 

Internships are mostly about training students and helping students in shaping their practical skills. Thus, students can concentrate on the digital marketing niche they would like to choose in their digital marketing career. Placement assistance, on the other hand, is the helping wing that can excel students while preparing a CV, portfolio as well and other interview skills. 

6. Fees affordabilty

The fee structure of a digital marketing course in Kochi may vary from a digital marketing course in Calicut. The fees are demanded with the allotting of digital or physical resources, as well as the efforts the institutes are trying to implement, so that fees become equivalent to what courses really offer. Generally, the majority of digital marketing courses in Kerala fees starting from ₹25,000. 

7. Course Duration & Intensity

The duration of a digital marketing course in Kerala varies from 4 months to 6 months. Taking a diploma / advanced diploma certification in digital marketing is a more popular course now because of the fine arrangement of the curriculum as well as the bridging of students in an improving pace within six months. It’s not a wonder, but that’s why it’s a job-oriented course, with which academies like Aviv Digital Academy, IIDE and NIIT have availed services ranging from classes and faculty to their internships and placements. 

8. Alumni Network & Reputation

Finally, while choosing a digital marketing academy in a city like Kochi or Calicut, ensure you have the best access to connect with the academy alumni. Often, reputation is not a marketed product, yet the only source to get a strong knowledge on any digital marketing academy are the word-of-mouth opinions of already placed students. 

Benefits of Learning Digital Marketing in Kerala

We are used to referring to the digital marketing landscape as a booming industry with jobs. What most of the digital marketing aspirers don’t realise is that it’s easy to find professionals and industry leaders within Kerala. But solely following them cannot help you diversify your tastes. Instead, it’s also better to search for academies across cities like Kochi, Calicut or Trivandrum. What are the best benefits of learning digital marketing courses in these cities? Let’s figure out then.. 

1. Shape Your Digital Marketing Skills 

Only after a digital marketing course could someone have an in-depth understanding of digital marketing strategies, platforms, and tools for each of the niches like SEO, SMM, PPC, etc. Also, as a job-oriented course, students are exposed to the practical framework, enabling them to work more effectively in producing results for an assigned project. After all, you’re to remain steady with your skills and learn about the competitive edgeness in the marketing landscape. 

2. Countless Job Opportunities

After completing the course, you are officially a digital marketer! Numerous job opportunities are available today, starting from fresher level roles to senior level jobs. As the course serves to be a foundation for a digital marketing career, you can get placed with the help of your institute or start with a fresher or intern roles. You can’t assume or claim that opportunities are not available, but with a clear passion and skills, you can tap into the job opportunities available even in cities like Calicut, Kochi, and Trivandrum. Freelancing is also an option after you can get a good amount of skilled expertise. 

3.  Higher Salary Prospects 

A digital marketing course is a command over choosing the salary options aptly with the right set of skills and experience. It may take time to earn higher salaries right after the course completion, yet it never excludes the prospect of earning higher than what you earn initially. It’s just that the course certification places you afresh on a ladder, and after a while, with gained experience, you can upgrade yourself to a senior role with higher salaries. With this experience, you can negotiate in the interviews and strengthen your interest in the job role with the required salary. 

4. Networking 

Working within this landscape is also about connecting with several professional people and grabbing an opportunity to work with them. Like no other social media platform, LinkedIn has perfectly made the networking space for you. It should be noted that without learning your particular taste and ideas working as a fresher in the digital marketing industry, you just can’t make it a way to connect with other professionals. And starting out with a digital marketing course in Kochi can make your efforts worthwhile. 

5. Entrepreneurship

Speaking of entrepreneurship, it’s the idea that ignites with the people who cannot waste more time to make their path directly to the digital marketing industry. While some turn out to a freelancing career, and even years of experience in different digital marketing niches, there is a chance to expand further as an entrepreneur. 

Comparing Digital Marketing Courses in Different Cities in Kerala 

You can come across popular digital marketing courses in Kerala in different cities like Kochi, Calicut, and Trivandrum. Pursuing such courses in these cities is not just because of jobs luring them there but because of proper guidance and assistance while working in certain niches or fields. Why do cities like Kochi, Calicut and Trivandrum have the best digital marketing academies? Let’s see why!

Kochi is a metropolitan city in Kerala and a hub of digital marketing jobs. Enrolling for a digital marketing course in Kochi can help you get placed in the digital marketing agencies or companies looking for marketing specialists within Kochi. 

Calicut is a popular coastal city in the Malabar region of Kerala, which comes next in the opportunities of digital marketing. With a digital marketing course in Calicut, you can unlock job opportunities in SEO, PPC, SMM, etc. 

As the capital city of Kerala, Trivandrum has also seen a spike in demand for digital marketers in the near years. With a digital marketing course in Trivandrum, you can get similar job opportunities such as cities like Kochi and Calicut. 

How does Aviv Digital Academy stand out among other digital marketing institutes in Kerala?

Aviv Digital Academy is a popular digital marketing academy, and in the recent few years, we have placed 500+ students who had been very passionate about expanding their career into the current market atmosphere. We have also trained and mentored more than 5000+ students while working on live projects and client works. With our promise to train students who are beginners and even professionals, our course particularly caters to the following commitments:-

• Cover important digital marketing topics in depth, which includes SEO, SEM, SMM, PPC, Content marketing, Email marketing, affiliate marketing, etc, with current core fields like AI and graphic designing. 
• Practical hands-on experience through a 1-2 month internship at our parent company, Acodez IT Solutions at Calicut, which is also a popular digital marketing agency in Kerala. 
• Mentorship by the industry leaders within Kerala and beyond. 
• We have rest assured our students on placement assistance, which could help them attend interviews confidently. 

Conclusion

As we conclude, let’s see what you should avoid while choosing a digital marketing institute in Kerala. Falling for a marketing of an academy could be exhausting if they promise you these three: learning everything within 30 days, less practical experience with no client work or live projects, and trainers without any active industry profiles. To choose a suitable digital marketing academy, you should look at more than their marketing intent and also consider the benefits you want to achieve. 

Aviv Digital Academy is one of the leading Digital Marketing Institutes in Kerala. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844

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