Introduction
Content marketing essentially stands out in both traditional and digital marketing. With content that could connect with the audience, marketing was deemed a success. As a result, the audience tended to ignore the campaigns, which have shaped into what we call content marketing today.
In this article, we will discuss the necessary content marketing tools in terms of their importance. This will help any content marketer in Calicut learn those tools that can assist them in any of the phases of content development.
What is Content Marketing?
Content marketing is a part of digital marketing today. It uses the value of content to attract the audience. Content equals the idea behind creating written, video, and infographic content.
Every person who deals with content is a part of marketing, which establishes a group of professionals who assist content marketers. Thus, the role of getting involved in creating content is to strategise it, and make it more engaging, which can be used for promoting effectively. If you wish to learn more about content marketing, enrol in a digital marketing course in Calicut.
Types of Content
There are generally three types of content that are considered marketing content. If we define content, we can say whatever is written, visually strategised, and posting consumable videos can be used for content marketing.
What are Content Marketing Tools?
Content marketing can be a complicated process if not strategised using the available tools. Several tools are devoted solely to improving and implementing content. These tools are also popular among other digital marketing niches like SEO, SEM, SMM, email, performance, affiliate and influencer marketing. As content embraces its role in these niches, tools become significant for making it effective.
Popular Content Marketing Tools in Calicut
Now, let’s look more closely at the tools to help you create content that attracts an audience effectively. Here, you can look forward to unlocking them for several people assisting you in content chores.
Tools For Content Writing
Content writing is a significant aspect of content marketing that their say has a more will of marketing than the marketers themselves. Their activities, like writing blogs, ad scripts, landing pages, and other types of content, can be strategised to meet three basic needs: readability, no word errors, and appropriate use of keywords.
Some of the popular tools for content writers themselves are as follows:-
- Grammarly is a popular tool used to check errors in words and sentences, allowing you to correct your mistakes.
- Google Docs is a free document tool where you can write, edit, and share your content in your space itself.
- Hemmingway Editor, as a tool, can assist in understanding which of the sentences are harder to read, and it can also suggest better alternatives for weaker words. They have a grade which indicates the content’s readability.
- Frase is primarily an SEO tool, but it is known amongst content writers for its function of providing insights into an article’s competitors and likely traffic-generating keywords.
Tools For Creating Visual Content
Other than text content, visual content also serves as a content strategy for targeting the audience as well as boosting conversions. Today, there are tools where you can create visual content with various tools and features. Visual content includes videos, images, infographics, presentations, GIFs etc.
Known visual content tools are Canva and Visme, which can help you create and edit visual content like images, videos, presentations, infographics, and so on. Their features can enable you to create visual content with royalty-free images and templates.
Tools For Content Research
Just like creating, it’s always a suggestion for researching content ideas so that they can act well while boosting conversions for a business. As research often consumes time, it is better to utilise content researching tools like Google Trends, Statista, Google Search Console and BuzzSumo. Let’s see what these research tools can help you with.
Google Trends is used to identify relevant trends in terms of search volume and keywords over a period of time. From discovering a spike in the volume of a specific keyword to analysing and understanding significant keywords, this tool can serve your goals.
Statista is a platform where you can rely on secondary data. As they have data analytics covering most of the topics, their data can be utilised for content research.
Google Search Console stands for activities like keyword research, tracking a content’s performance, ranking, and changes in SERPs.
BuzzSumo is another tool that embraces three interesting features: generating various ideas, conducting content research, and discovering popular influencers. Using this tool, you can learn current trending topics and find the worth of building relationships with influencers.
Tools For Collecting Data
The data is necessary to complement what we state and practice. For that, we either have to collect primary data through Google Forms or Typeform, or refer to sources like Statista.
Google Forms is a free tool you can use to collect data for a small section of people. Content marketers can use it to analyse the current health of content marketing and other indicators. On the other hand, Typeform is known for collecting data for people, particularly in the content production and testing stage.
Tools For Content Optimisation
Any type of content may need improvements to the date it had been posted. Written or textual content can be optimised to bring better results in the future. Some of the most-used tools for optimising content are Yoast, TinyPNG and Frase.
As we have mentioned the function of Frase, we have Yoast and TinyPNG to explore.
- Yoast is primarily a plugin used in WordPress, WooCommerce, and Shopify, which can suggest the right keywords and updations when it’s time.
- TinyPNG is an image compression tool that can reduce the size of image files to boost loading times and user experience.
Tools For Content Analytics
To improve campaigns and bring changes in content, we need analytics. These analytics act as a core to make campaigns progress and more adaptable to current content marketing trends. When we refer to analytical tools, the known tools are Google Analytics, Semrush, and Ahrefs.
Google Analytics is a platform, especially for content marketers, that tracks and analyses website traffic and collects user activity data to enhance the website’s performance.
Semrush and Ahrefs are both suites of tools that include features like keyword research, competitor and backlink analysis, and other metrics that can be useful in creating content.
Tools For Content Management
Content management tools are platforms for creating, organising, and publishing online content. And some of the prominent platforms are WordPress and HubSpot. WordPress is a popular platform for creating blogs, company websites and online businesses. HubSpot, on the other hand, is another tool which concentrates on creating and maintaining websites for businesses. Simply, these platforms can be perfect for content marketing.
Conclusion
As we wind our topic on basic tools for content marketers in Calicut, let’s conclude some of the highlighting points of this article. We have covered what defines content marketing and how tools are a part of it. Moving much further, we have summarised various areas where content marketing has itself widened and what tools are needed for them.
Aviv Digital is one of the leading Digital marketing course in calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844
