In the world of digital marketing, search engine optimisation serves as a crucial skill for ranking websites, creating awareness, increasing visibility, and helping brands, individuals, or businesses to increase branding and establish themselves in the digital realm. Though SEO serves as the primary skill, being open to learning, growing and staying updated, especially with the trends and tools, is an important step in being a better marketer. As beginners, you can choose the best digital marketing course in Calicut to learn the demanded skills. SEO is at the core of digital marketing, and not doing it right could put you in huge regret. In this comprehensive article, we will take a look at Common SEO issues and how to fix them.
What are Some Common SEO Mistakes?
The Common SEO mistakes are classified into mainly three categories:
- Technical SEO mistakes
- On-page SEO mistakes
- Off-page SEO mistakes
These three are the most common SEO mistakes divided into. Now let us take a look at each in detail.
Technical SEO Mistakes
What is Technical SEO?
Before discovering technical SEO mistakes, let’s understand what technical SEO is. Technical SEO is the process of improving a website to increase its visibility through non-traditional techniques. This includes technical factors like site speed, sitemaps and others.
Common Technical SEO Mistakes
- Slow website speed
For any user, a Slower loading time is frustrating and increases the bounce rate. This impacts heavily on the process of SEO for a website.
How to fix: To fix this, you can simplify or minimise the use of CSS/JS files and leverage browser caching. You can also make use of the Content Delivery Network (CDN)
- UnFriendly mobile optimization
The majority of users utilise mobile for browsing, and given this, Google prioritises the mobile version of a site for ranking and indexing. A non-adaptable design affects the ranking and usability. In order to fix this, craft a responsive design, test mobile-friendly tools optimise images and fonts for small screen devices.
- Bad site architecture
A Site structure that is not easily comprehensible to the users is another common technical SEO mistake that makes it difficult for the crawler and breaks the rankings.
How to fix: Clear and proper hierarchy with well-structured URLS and breadcrumb navigators generating XML sitemaps are some Common fixes to the SEO issues.
- No SSL certificates
No SSL certificates translate to not secure, which is definitely not what a user wants. This lowers user trust, and an important SEO mistake to fix.
Solution: Installing an SSL certificate and redirecting HTTP pages to HTTPS can fix this, along with adding internal links
- 404 Errors and Broken links
There is no way to worsen user experiences other than broken backlinks. It wastes the crawling and damages the SEO performance. This is another technical SEO mistake to avoid for a better experience for the users.
To fix this, consistently do site audits using popular effective tools like screamingfrog redirect and fix 404 pages and maintain an updated routine to verify links.
On-page SEO Mistakes
What is on-page SEO?
Understanding on-page SEO would help you determine the issues and fix them effectively. On-page SEO is the steps, strategies or techniques implemented on the page itself to rank, improve visibility and establish the website or webpage well.
On-page SEO Mistakes
- Improper keyword optimisation
Keywords are the pillars of a website or webpage and an important part of SEO. Improper use of keywords and optimising the website equally affect the quality and rankings of the website. Fixing this is simple, just implement proper keyword research related to your niche or topic of the specific website or page. Focus on a primary and then a secondary keyword with a long-tail keyword if necessary.
- Poor title tags and meta descriptions
Title tags and meta descriptions are important steps in SEO. They guide the search engines and crawlers hiking the CTR(click-through-rates), increasing the visibility and ranking.
How to fix: To fulfil good meta descriptions or title tag standards, write a concise title about 50-60 characters and 150-160 characters for meta descriptions consisting of keywords to fix this On-page SEO issue.
- Not implementing Internal linking
Internal linking is responsible for granting authority to help and ease the users to navigate your site or a specific webpage. No internal linking might leave some pages undiscovered for users and search engines.
Fix: Implement internal links with proper context accompanied by Meta descriptions, anchor text assisting you in maintaining a logical linking to cement the authority of the page.
- Improper use of headers
Headers help to form a structure for the content and the website or page. It makes the users comfortable to navigate, and for the crawlers as well. A good structure using headers increases the readability of the content.
How to fix: Worry less, as there is a solution by using a single H1 followed by the subsequent headings, properly structured the article.
Off-page SEO Mistakes
What is Off-page SEO?
Off-page SEO involves tasks or actions taken to improve and enhance and website to rank higher without any technical or on-page strategies. It involves tasks done outside the website to increase its visibility, boost rankings and promote growth and success.
Popular Off-page SEO mistakes
- Lack of Social Media Engagement
Social media is the most commonly used Digital tool or platform for numerous uses. From entertainment, education, to staying updated with news trends, and almost everything in today’s rapidly growing world has to offer. Lack of social media reach is a huge blow for businesses, brands or personalities.
Having good social media promotes high organic reach, brand recognition, visibility and a strong foundation. To have it share quality content consistently across popular social media platforms and engage with the audience to foster connections and enable sharability to create discussions, as well as word-of-mouth marketing.
- Backlinks with low quality
As mentioned earlier, backlinks are an important step in SEO, whether ON-page or Off-page. Though it mainly matters in on-page SEO, it is also a piquant Off-page SEO mistake as well. The backlinks given from spammy sites that may be irrelevant impact the site with penalties and damage its authority.
Audit your site and its backlinks on a regular basis, get rid of bad links and implement high-quality and reputable links
- Not prioritising local SEO
When optimising a site or page, many brands and businesses forget or ignore Local SEO, which is amongst the most common SEO mistakes and Off-page SEO mistakes as well. This makes you miss out on good traffic and an establishment.
Use Google My Business and get authentic customer reviews by building a community website to connect with your customers and stay closer.
To sum up, these are the most common SEO mistakes or Common SEO issues accompanied by solutions on how to fix them as well. There are more than you think there are, but these above-mentioned SEO mistakes are the most common. Be sure to learn better strategies by picking the best Digital marketing course and do proper study on what to do and not to do, and verify every step is done right for an effective marketing campaign.
Aviv Digital Academy is one of the leading Digital Marketing Course in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844
