The marketing has taken a long time to be good enough for businesses in Kochi. Starting from traditional marketing to the ongoing implementation of digital marketing strategies, businesses have had a certain phase of choosing the right marketing mediums. It’s arguable that digital marketing can be very effective than traditional, because of the extensive use of digital platforms today. At the same time, traditional marketing still resonates with a certain audience that feels it’s enough out of the bulk of marketing campaigns they see.
Is traditional marketing still relevant today? What could be the future of marketing within the next decades? There seem to be little yet important questions influencing debates among the students aspiring to take a digital marketing course in Kochi. We are here to help you learn the exact of traditional vs digital marketing through this article.
What is Traditional Marketing?
Traditional marketing is a method through which traditional platforms such as television, radio, flyers, product placement, billboards, and print advertising. It used to be and still is a marketing method that can be reliable when needed to target the general audience.
What’s so special about the traditional marketing era?
It is to be noted that traditional marketing has left a mark on capturing people’s attention. There used to be times when the content that passed through TV and radio ads was so open to the public that choices made then drove the sales. Within the last decades, traditional marketing also has proved the potential and scope of marketing, especially by brands spreading their word of mouth through the platform that was the most popular then.
You may have seen Indian ads and how Indian brands have advertised their products by creating generalised content for everyone. But within years, as digital platforms emerged, some end has been put to these marketing methods.
Pros & Cons of Traditional Marketing
Was traditional marketing a boon or loss? There is a bit of confusion about traditional marketing and its ideas. To make it very clear, let’s discuss some of the pros and cons of traditional marketing in this section.
Pros of Traditional Marketing
What are the pros of utilising traditional marketing even today? Let’s list them down.
- Broader Audience Reach
It means that each audience indifferently, can get through the brand’s message. In other words, people are becoming aware of the general need to use such a product and then prefer it.
- Tangible Channels to Market
The channels through which traditional marketing is utilised are TV, radio, magazines, newspapers, and so on. Even today, some audiences still rely on these channels to engage themselves in their daily life. In the middle of some breaks, these products are advertised and diverted to their content, which again lures people into buying a product.
- Greater Brand Acceptance
Some of the brands could establish their brand name because of the efforts they have put into building a storyline and catchy hooks. This strategy is crucial to determine the success and acceptance of such a brand among the audience.
- Longer Shelf Life
Once the ad is circulated, it remains forever in the hearts of the audience. They also serve as a resource to the marketers today. From factors like customer psychology to the implementation of content strategy, traditional marketing strategies have remained intact and cater for implementing strategies.
Cons of Traditional Marketing
What are the cons of traditional marketing? What could be its disadvantages?
- Higher Costs
Investing in marketing through traditional channels can incur higher costs. These channels often demand higher charges which also may not have much influence on the expected sales.
- Limited Interaction with Audience
Even though the content is relevant for a good number of audiences, there is no interaction between the brand and the audience. They are liable to watch these anyway when they are in the middle of reading the news, watching movies, listening to music, and so on.
- Lower Targeting Capabilities
Even if it reaches out to a broader audience, again there creates confusion in targeting. There is a ground reality that most of the marketing campaigns are less likely to target and attract audiences considering their demographics, location and interest.
- Difficult to Track
There are no analytical tools for those implementing traditional marketing, that can help you measure the ROI of your campaigns. This is because the traditional channels only promote products and let the businesses alone take the risk of analysing and tracking product sales.
What is Digital Marketing?
Digital marketing is a method of marketing where digital platforms are used extensively. These platforms can be specifically used for niches in digital marketing such as SEO, SEM, SMM, PPC, email marketing, content marketing, etc.
What’s so special about the Digital Marketing era?
We had mentioned the emergence of digital platforms in the previous section of traditional marketing. Digital marketing is special because it has given a new shade to marketing. For every digital marketing niches-digital tools are required to clear out the difficult challenge posed by traditional marketing, i.e., hard to track and incurring higher costs. Thus, businesses have been looking to earn the same acceptance the way brands have built theirs through traditional marketing.
Even today, content has become more crucial than ever and this can differ for different niches as we have explained above. Starting from the relevance of content to creating one and running them in a marketing campaign, has opened doors to not only applying effective strategies but also innovative and creative beliefs that can resonate with the audience.
You can’t always forget that digital marketing stands at the foundation of traditional marketing values and to refine it, this decade has been the time for it, and in the coming years, marketing can stress more on its relevance rather than the simpler idea to attract the audience. Therefore, aspiring digital marketers need to turn their ideas into strategies that can simplify complicated tasks and use tools and resources to enhance their marketing methods.
Pros & Cons of Digital Marketing
Traditional vs digital marketing can be understood by particularly stating the pros and cons of digital marketing. Let’s list them down.
Pros of Digital Marketing
The pros of digital marketing are as follows:-
- Cost-Effective
Digital marketing is favourable for any scale of business. It is easier even for a small business or a startup to invest their costs effectively for each strategy and campaign that tags along.
- Highly Targeted & Personalized
The target audience can be classified specially based on their demographics, interests, location and so on. By this, you can personalise and rectify the campaigns which can satisfy the pain points differently for everyone.
- Measurable Results & Analytics
Platforms like Google Analytics, Facebook Insights, and CRM software are helping marketers enhance their digital marketing strategies by tracking the real-time performance of campaigns.
- Global Reach
Businesses can reach internationally after some years maybe, and you can allot campaigns that can attract a particular audience without any geographical constraints. Thus brand awareness is extended beyond the local atmosphere.
- Higher Engagement & Interaction
You can start communicating as a part of marketing now. While creating social media accounts, live chat, chatbots and emails, both the marketers and customers can connect which bridges the communication gap between them.
Cons of Digital Marketing
The cons of digital marketing are as follows:-
- Requires Continuous Learning
The success of digital marketing can be defined as the continuous efforts taken to research and keep up with its upcoming scopes. Sometimes, a campaign may not get much expected results like it was planned yesterday or attract like it used to previously.
- Ad Blockers Reduce Visibility
Frequently, people see the same ads as well as promotional types of content which hurts the consumers’ decisions. For instance, they are more likely to block those ads and reasons that as no longer needed, which can actually block the results you are trying to yield from them. Ultimately, costs can fall in trouble!
- High Competition
As more people looking to start an online business as well as want to enhance their particular brand, there are more chances for businesses and marketing to get competitive. In such a situation, marketers have to find the best point that can make them stand unique. The content becomes crucial among them.
- Privacy & Data Concerns
There are also privacy and data concerns on the part of consumers. It might not end well for businesses where data has finally been helped to create products with satisfying pain points. However, the use of data has been partially limited through the implemented data protection laws like GDPR.
- Hard to Deal With
Without a profound idea or effort for activating digital marketing for a business, everything can seem and result in your expertise as ineffective. You should be very careful while managing multiple platforms for a business especially their social media such as Instagram, Facebook, LinkedIn, as well as Google account. One mistake and here fails your strategy.
Which is better for Kochi Businesses?
Finally, the debate of traditional marketing vs digital marketing has to come to an end. While running a business, it depends on the product that it wants to be marketed or not. It’s better to analyse what the product can do, that can be later marketed. It is so because of the uniqueness that it can generate for a business and opportunities are such that it can even be a brand.
If you ask whether both marketing methods are feasible, the only answer to that is to invest only if it generates leads as expected. Otherwise, choose a marketing strategy that can go a little traditional and a little digital marketing. It’s always better to list down the needs to match them currently with the present audience.
Better chances today are omnichannel marketing, where traditional meets digital and is balanced. Thus, businesses can implement more of a customer-centric approach and keep the debate of traditional vs digital marketing aside.
Conclusion
As we conclude, let’s go through the discussion where we had figured out the topic. In this article, we concentrated on explaining traditional and digital marketing, the general influence they have placed, and their pros and cons. Finally, we briefly pointed out the need and chances for marketing in this, by considering Kochi’s marketing environment.
Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844
