Cracking any skill-related job, including digital marketing, is all about how you could present yourself during job applications. As a resume alone can’t answer the questions clients are looking for, there’s something you should include in it. And that’s portfolio! When you’re a job seeker after completing your digital marketing course or after gaining experience, you would like to shift work from on-site to freelancing, a portfolio could be handy. In this article, we will discuss in detail how to create a portfolio, especially for digital marketers in Kochi who aspire to leverage their expertise and stand out from others in the field.
What is a Digital Marketing Portfolio?
A portfolio is a document where you provide in-depth details regarding the skills you’ve mentioned in your CV as expertise. For a digital marketer, a portfolio comes into use when he/she has at least gained practical experience during his/her internships and job period as a digital marketer.
Your portfolio gives insights into your professional workspace. When such a portfolio is sent to the respective client, your ideas and works must be visually appealing and readable so that you can easily bag project opportunities.
Why to Use a Digital Marketing Portfolio?
There are certain reasons why most clients look forward to a portfolio submitted by the applicants. These portfolios help clients choose one that may have the potential to be outstanding from other marketers. And by that, clients can also have expectations from a digital marketer through his/her portfolio that can finely tune their brand’s ideas and needs into the minds of an audience.
Using a digital marketing portfolio could be helpful for the following reasons:-
- It documents your piece of work in digital marketing.
- A portfolio could attract clients if it turns out to be creative and visually appealing.
- It also defines your skills, such as problem-solving, capabilities to work in different work areas, and commitments, which clients would undoubtedly look for.
- It will help you realise your efforts to stay competitive and effectively adapt to the digital marketing field.
Components of a Digital Marketing Portfolio
A digital marketing portfolio would be nothing without its components. They are like some of the essential prerequisites that determine the structure of any type of portfolio. Let’s look at what they are:-
- About Us:-
This is where you have to introduce yourself to the clients. This page is an area where you can freely set a narrative of storytelling, which could also interest the client and serve their purpose of choosing the perfect applicant. Don’t add too many paragraphs to convey your story; make it short and catchy so that the clients can trust your service in the portfolio.
- Professional Experience & Skills:-
“About us” serves as the foundation for your portfolio, and professional skills and experience are thereby included after it. Clients can get an idea of your professional expertise when they see that you are well-versed in different digital marketing niches and have experience built from working in several niches. Also, include the number of happy clients you’ve served.
- Contact info:-
How can clients contact you when they need your services? In such a situation, add your contact details, such as phone number, email, and social media profiles on Instagram, LinkedIn, etc., as much as possible. This can make clients want you when they feel one has to assist in their marketing. Adding contact could also be a service for clients that can be converted into your expertise branding.
- Work Samples/ Testimonials:-
This means that a digital marketer’s portfolio should include samples of the work done for every brand and testimonials from clients so that people can take your services seriously.
- Home Page:-
This one is much more significant when creating a portfolio because this page represents the content from the above pages structured into attractive headlines that summarise your expertise in a brief. Thus, clients know whose page they have visited.
How To Make Your Digital Marketing Portfolio Strong?
A portfolio must be strong enough to help clients learn about your whole career till now. There are certain factors that affect the efficiency of a portfolio, and some minor mistakes could land up a marketer’s efforts in vain. Hence, this section would be helping out with the following factors:-
For Website Portfolios:-
Maintaining websites as portfolios is a very popular method for job seekers. Thus, enhancing websites can be used to make portfolios strong and attract clients accordingly. Some of the methods you should be following for having a website portfolio are:-
- Decide the Niches for your Portfolio
As a digital marketer, a basic thing you must do is decide the niche in which you’ve been nurturing the expertise. They become helpful when you want to switch to the niche in which you had once built a practical experience. You could either follow a round of digital marketing activities (SEO, SEM, SMM, Email Marketing, Affiliate Marketing and so on) or specialise in one among them. Once you decide to build a portfolio website, decide which of the niches constitutes your profession.
- Organise your Content Pages
Content pages play significant roles in portfolio websites. Organising content would be easy if you consider how your content should be prepared in accordance with the previously mentioned pages. From introducing yourself to the services you provide for clients, content shouldn’t affect readability and, ultimately, the visibility and rankings of your website. Organising content from scratch could enhance your website ranking.
- Add CTAs to your Homepage
Adding catchy call-to-actions on your homepage can promote your marketing idea and make you stand out from competitors. Most clients look for what your services aim for on the homepage, so it’s better to make it engaging and catchy. That way, clients might come looking for you!
- Choose Visually Appealing Design for Website
When you’ve already built a portfolio on a website, you can make it visually appealing. When you organise the content by considering the visual elements that a website could have, visitors suddenly trust and become confident in your expertise as you’ve taken a better step to bring clarity to your services wholly. You can refer to many examples on the internet when designing a visually appealing website.
- Engage the visitors
A website gains conversion and visibility when it becomes engaging for everyone. This depends on how the website becomes navigable for visitors. Add links for social media accounts and other needy links if possible so that clients don’t face difficulty navigating your website and engage with you directly.
Even though website portfolios are pleasing to clients and provide opportunities, maintaining websites is a bit challenging because of the cost it could raise. Yet, if that suits you best, do go for it, as presenting skills also matter during your crucial period. Also, some of the website applications where you can create websites are WordPress, Squarespace, Wix, GoDaddy, etc.
For Simple Portfolios:-
Creating portfolios using websites isn’t a necessity. You can choose platforms like Canva, Adobe Express, Snappa, Pixlr, etc. These platforms may have free and paid services which might be helpful for you. Here, you can even choose free/paid portfolio templates and create one independently. Attaching it to your job applications and social media accounts on LinkedIn will also bring opportunities when you’re particularly a job seeker.
Conclusion
In this article, we have covered how to create a portfolio for a digital marketer in Kochi who decides to seek employment in on-site or freelance positions. We have also explored what a portfolio could be, how its use is significant during job applications and the components of a digital marketing portfolio. To clarify how to enhance website portfolios, we have briefly identified some of the tips you can follow. Other than website portfolios, we have mentioned some alternative way to create and utilise a digital marketing portfolio to reach newer heights. Thus, you can uncover different aspects of how a portfolio could be built and developed properly in this article.
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