Digital marketing is the method of marketing goods and services through digital channels like search engines, social media, email, and websites. Generally, it has been the newest way of marketing to replace traditional marketing due to its inability to generate more sales and the incalculable results it posed. The ineffectiveness of marketing in attracting customers as wished and the higher costs it incurred have diverted marketing to the digital realm. Thus, digital marketing has been useful for bringing in measurable results and engaging with customers, which is essential for enhancing brand credibility and visibility.
Core Components of Digital Marketing
Digital marketing has marketing through different digital channels, and strategies for targeting audiences are done differently. The components that constitute digital marketing can be understood as follows:-
- Search Engine Optimisation:-
Popularly known as SEO, it defines how websites are to be optimised for better visibility, engagement and leads. As search engines like Google have certain ranking factors, you can learn about creating and optimising content by covering areas like on-page and off-page optimisation and technical and local SEO. With the appropriate keywords, content can be optimised by its titles, descriptions and backlinks. Technical SEO is where website functionality is optimised so that technical factors don’t hinder the website’s visibility and loading. Local SEO is another branch of all the above SEO strategies used at the local level.
- Social Media Marketing:-
Social media represents a wide range of audiences that are following their own interests. To gather their support and engage further, social media helps by promoting the products and services of any brand that is trying to gain an online presence. Thus, it involves creating content relatable to a major number of people, thereby converting them into potential customers. Some of the social media platforms include Instagram and Facebook, and utilising these platforms with effective strategies would be useful in finding success for a business.
- Performance Marketing:-
This type of marketing involves circulating paid advertisements on digital platforms like search engines and social media to gain impressions or clicks. By creating content that can be used as advertisements, brand awareness and customer loyalty can be ensured. For this, you can efficiently use influencers and create sponsored content for both social media and search engines, respectively. This marketing is chosen to improve search results and ROI(return on investment), and using tools like Google Ads, Google Analytics, Meta Ads, etc, can help you explore the various aspects of performance marketing.
- Affiliate Marketing:-
Affiliate marketing is another branch of digital marketing where affiliates(individuals or businesses) promote the products and services of other companies and receive a commission for each sale that leads generate. Affiliates are like salespersons for those brands who wish them to promote their product/service and earn some percentage of the revenue for each customer they refer. Thus, it benefits both affiliates and the company by expansions of reach and sales generation.
Why is digital marketing essential for Kochi students?
As the need for digital marketing has risen in the marketing field, digital marketers are in high demand now and will be ahead in the future. Attaining skills in different niches of digital marketing is thus essential for getting a job in the digital landscape. As a metropolitan city of Kerala, Kochi has been prospering with the trends in marketing, and job opportunities are now more than ever it used to be. Bagging expertise in areas like SEO, SEM, SMM, email marketing, etc, can shape your career and the opportunities that lie ahead. The only thought you can give is to make your skill luring enough to hire you. The knowledge you gained might also be developed much further by learning the upcoming and present trends that are going to ease your work and build an efficient marketing altogether. And learning digital marketing in Kochi can definitely help you to boost your job role as well as its opportunities.
The Digital Marketing Landscape in Kochi
Kochi, as a developing city in Kerala, has, in recent years, been utilising digital marketing for various key sectors, including tourism, education, information technology, real estate, e-commerce, and so on. These sectors have been seeing different experiences in their functioning and targeting the customers. This has led them to implement different marketing strategies that are in accordance with the specific audience.
- Tourism:-
Social media plays a prominent role in promoting tourism, so travel agencies have a greater opportunity to let visitors see what types of travel plans are available to customers. Covering customers’ travel stories is helpful for agencies, as they may have chances to connect further with a newer audience. Though customers are foreign or native, digital marketing has attracted both audiences. Some of the platforms used for this are Instagram, Twitter, YouTube, etc.
- Education:-
Today’s educational institutions have also started using digital marketing to promote different courses, fees, and any extra courses that are provided. From schools and colleges to academies for learning several job-oriented courses, digital marketing makes all the details available on their websites. They share their stories and post additional content so that people who see them can trust them and ask for help when needed.
- Real estate:-
Real estate industry also necessitates digital marketing in its activities, making it very essential for such a business. As for the brokers and realtors, they have a greater chance to boost a brand’s visibility and have potential customers. This chance can be utilised through digital marketing, where they can create websites, run campaigns, and quality content. The companies that have followed these strategies have their unique role in the industry, building customer loyalty.
- E-commerce
Digital marketing has been at the core of e-commerce for recent years. To make the product gain visibility and conversion online, the sellers even enhance their websites so that users can look through their products, sales, and coupons and complete their purchases. Collaborating with e-commerce platforms like Amazon, Flipkart, etc, has further strengthened the use of digital marketing in this field.
- Healthcare
The healthcare industry has also developed innovative techniques through digital marketing to clear the smallest queries and provide services to the best for people. It’s better to have someone who has specialised knowledge regarding health issues and their cures that can certainly help people go and ask for a consultation. This simple task has become much simplified as otherwise, both the patients and healthcare workers have to wait much longer than they do.
- Information Technology
IT has been a developing sector in Kochi for a while now. From providing IT services to software products, digital marketing has been keeping pace with the technological advancements that periodically change. Therefore, strategies like SEO, social media, content, and email marketing have been continuously developed to meet the upcoming innovations.
Step-by-Step Guide to Starting a Career in Digital Marketing
As far for now, we have discussed in detail about digital marketing, its components, its importance and its scope over various industries in Kochi. Having gone through these sections, you might be aware of the role of digital marketing in various fields and how its activities can gain success for businesses. In this section, we will discuss some points you should consider when considering a digital marketing career.
- Choose the Right Digital Marketing course
Even though you’re a beginner, professional, or entrepreneur, digital marketing will always be welcome to make your career and work easier. You can check for institutes that can provide job-oriented skills and help you explore your niche with practical skills, including internships, during the course. As an aspiring digital marketer, choose the right digital marketing guide according to how they suit your interests and needs. There are courses specifically for beginners and professionals, and some institutes offer placement assistance for getting more involved with digital marketing. You can definitely choose one among a dozen institutes!
- Decide a niche and build a strong foundation
With the practical skills you’ve earned after completing the digital marketing course, it’s time to turn your capabilities into skills that can help you build a strong foundation in your career kickstarting. Decide which of the niches among SEO, SEM, SMM, email marketing, content marketing, affiliate marketing, etc, is available within your desired workplace. This would be helpful in preparing a resume and tagging along a portfolio that covers your practical knowledge of niches and the tools you’ve familiarised yourself with. You can include any work where you have used digital marketing after completing the course. Other than these skills, you have to widen your potential skills like problem-solving, communication, adaptability and strategic thinking. These skills will help you get a job in any company you wish to work for.
- Keep updated with the latest trends
As time goes by, there will be more developments in digital marketing than ever before. The only solution to tackle such a challenge is updating yourself with the latest news and trends. Even though it seems a little hard to practice, but prepare yourself to be thirsty for every piece of knowledge you may gain. Build networks with expert digital marketers on your LinkedIn. Their opinions about several marketing tactics and industry experiences can help you gain ideas for marketing. You can also read blogs and listen to podcasts from industry leaders. Follow social media accounts that post about different trends in digital marketing. Along with that, set Google Alert, which allows you to have emails that showcase the trends. Enrolling and completing certain certified marketing courses from Hootsuite, Google Ads, HubSpot, SEMrush, etc., can provide you with a level-up for your current level of expertise.
Career Paths and Opportunities in Digital Marketing
Digital marketing has different job roles that can serve as your career path and an opportunity. As a digital marketer, you can have your niche as a specific job post. This can make your career very much luring and widen responsibilities. If you want a switch of posts within digital marketing, that also goes, but all you’ve got to do is stay updated over not just a niche but also try to engage yourself in another niche. Let’s now discuss career paths and opportunities that are waiting for you:-
- Digital Marketing Executive
As an executive in digital marketing, you will be responsible for creating and implementing marketing strategies for the digital mediums and setting measurable KPIs. A digital marketing executive has to collaborate with other teams to analyse the strategies and bring in data-driven insights for further improvements. Sometimes, you may have to optimise websites for better user experience and leads. There’s a lot more opportunity with this job role, and it is better if you have the skills to connect with different digital marketing posts. The average salary per month of a digital marketing executive in India is ₹22,000( Glassdoor).
- SEO Specialist
This one is for you if your niche is SEO. The role revolves around SEO activities like keyword research, as well as on-page and off-page optimization that boost a website’s visibility and rankings. An SEO specialist must constantly be in touch with search engine algorithms to increase the website’s organic traffic. A perfect opportunity; you can find specific roles like Link Building Specialist, Technical SEO Manager, Local SEO specialist, E-commerce SEO Manager, and more if you explore more about SEO. The average annual salary of an SEO Specialist in India is ₹ 4.7 Lakhs (AmbitionBox).
- Social Media Manager
A social media manager with a keen eye for storytelling is assigned tasks related to social media campaigns. Depending on the content strategised for them, these campaigns can increase followers, likes, and engagement. Hence, they are responsible for monitoring social media campaigns and making improvements based on their analytics. The average salary per month for a social media manager in India is ₹27,833(Glassdoor).
- Email marketing specialist
With a niche and experience in email marketing, this job role is the best choice. As an email marketing specialist, your role is to send emails that can help your company gain brand awareness and visibility. Other roles include preparing an email list to target specific audiences, monitoring and improving email campaigns, using suiting templates to ensure they are engaging, and making them responsive across browsers and other devices. The average salary per month for an email marketing specialist in India is ₹25,000(Glassdoor).
- PPC Specialist
This job role comes under performance marketing, who has to specialise in keyword research, market analysis, and creating, measuring, analysing and optimising campaigns. They are responsible for keeping in touch with the clients about their activities and aim to target the customers effectively. You have to join hands with designers and copywriters to make your work easier and more manageable. The average annual salary of a PPC Specialist in India is ₹6 lakhs(Glassdoor).
- Affiliate Marketing Manager
Affiliate marketing managers are expected to make affiliate programs successful and build a brand’s online presence. They develop strategies to attract new affiliates, negotiate deals, and manage promotions. If any improvements are needed, these managers have to provide digital marketing advice and maintain better connections to negotiate with the affiliates on marketing strategies and commissions. They are assigned to analyse metrics and sales traffic to strengthen product sales. The average annual salary of an affiliate marketing manager in India is ₹ 5.6 Lakhs(AmbitionBox).
- Freelancer
Freelancing is a luring opportunity after years of experience in niches or, like the above, job roles. Clients are looking for potential marketers to provide what they expect from them. A freelancer can serve a company’s utmost needs, and they are paid either for each project or for the hours worked. As a freelancer, you’ll be responsible for leading your tasks for companies not looking for regular salaried employees. For the most part of freelancing, networking and building connections are very significant. In India, a freelancer can earn in a month ₹10,000(AmbitionBox).
- Entrepreneurship
Entrepreneurship is another career option you can switch to when you think you have gained many years of experience in digital marketing. There’s a great opportunity to use digital marketing strategies for a business you wanted to start for a long time. This can help you get an idea for building a brand’s online presence. Otherwise, you can then start your own digital marketing agency by teaming up with people across various niches and helping clients with your best services.
As a digital marketer who has the most demanded skills enough to fulfil his career path, do have an opportunity to explore different strategies and ideas over digital marketing. So, your career has many more opportunities to discover in this digital landscape.
Aviv Digital Course For Digital Marketing
Aviv Digital, being one of the popular digital marketing institutes in Kochi, is known for preparing aspiring digital marketers to gain their theoretical knowledge imbibed in practical experience. As a sister company of Acodez, a popular IT company and digital marketing agency in Kerala, Aviv Digital has been providing internships for students and assisting students in their placements. The courses also differ for beginners, professionals, and entrepreneurs, and the curriculum also includes AI. The program will provide the following:-
- Emphasis on SEO, social media, content marketing, performance marketing, and marketing analytics.
- There is a chance to work on real-time projects and get mentorship from industry leaders.
- Get hands-on experience with the concepts and techniques that assist you in strategising digital marketing.
- Assists you in getting placed in reputed companies.
Aviv Digital is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844
