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What is Search Engine Optimization?
Search Engine Optimization is the method of expanding a website's traffic from organic search results which includes keyword research, content creation, and much more.
Search engines like Google and Bing use robots to drag pages on the web, which go from one site to another, gathering details about those pages, and placing it in an index. The index can be considered as a library in which the librarian can take out a book from the library (like a webpage) which helps you to find out what you are in search of at the time.
Indexing is the refined information from crawled pages attached to the search index. In search engines like google and Bing, getting indexed is very crucial. It is difficult to find the users if you are not in the index.
It is easy to draw the attention of people by ranking those terms in which people are likely searching for what you do. Without putting effort, it is not possible to rank, as others imitate the same. Therefore, SEO matters. It helps to show google that you are at the top to deserve the rank. The world of search engine optimization is complicated, and it will never change. It is not hard to understand the basics of SEO, and even a small amount of SEO knowledge can make a big difference. SEO education is widely available on the web for free.
There are two kinds of search results:
SEO is an important part in digital marketing because people performs searches every year , frequently with commercial purpose to get the information about products and services. Search is the most important digital traffic for brands and goes with other marketing channels. It is essential to have excellent visibility and higher rank in search results than competition which can have a material effect on your bottom line.
The search results have been progressing over the past few years and for the users they are receiving direct answers which keeps the users to be on search page instead of navigating them to other websites.
Moreover, the characteristics such as rich results and Knowledge Panels in the search results can boost or enlarge the visibility and give people information about your company directly in the results.
Altogether, SEO is the base of a holistic marketing ecosystem. When you come to know what the website user exactly needs, you can implement that information across your campaigns across your website, across your social media properties.
Top skills needed to become a SEO expert
- Association with internal stakeholders.
- Critical thinking
- In-depth keyword research
- Technical and programming skills
- Drive, encouragement and adaptability
Advantages of SEO
- Increases Credibility
- Doesn’t cost anything
- Will support content marketing
- Provides you competitive advantage
Responsibilities of an SEO analyst
- Managing keyword research using exclusive software and creating new keyword ideas.
- Monitoring website and social media pages, then making recommendations for progression.
- Creating content ideas and passing the ideas to the team.
- Refurbishing outdated content.
- Update with new trends and best SEO practices.
Topics in SEO
On page SEO:
On-page SEO is the technical procedure which goes into optimizing a page’s tags, content, images, internal links, and other elements that enhance its visibility for search engines. It directly influences the visibility and ranking of your website. A checklist for on-page SEO will aid in the clarification of your page, which will improve its overall functionality.
Off-page SEO:
Off-page SEO is yet another important type of SEO that plays a significant role in the ranking of your website. All activities you do outside the website, which include acquiring backlinks, social media advertising, content marketing, podcasts, reviews, etc come under off-page optimization.
Technical SEO:
Technical SEO is another type of SEO which is used for the improvement of SERP’s and the performance of websites and involves on-site auditing, setting up sitemaps, improving site speed, using structured data, etc. Technical SEO focuses more on enhancing the performance of the website and in operations.
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Frequently Asked Questions
Why is SEO important for business?
SEO is the most feasible and low-cost way to understand and reach customers for the moments that matter. SEO is trustworthy and has credibility. Good SEO means a better User Experience. SEO is the better way to understand the voice of the user.
What is Organic result?
Based on the purpose and quality organic results are offered by search results and are one of the two types of search results in SERP. Organic results are unpaid which are called free results or natural outcomes. Various criteria regulate the ordering of organic results.
What is Paid result?
Paid results mention the advertisers who is paying to display the ads alongside better organic results on SERPs. Paid results are immediate and advertisers are not compelled to increase their website and content to rank. Max CPC and quality score will decide your position. If you save more money, you will get better quality score.
How do you measure SEO Success?
There are several ways to measure key performance indicators (KPIs) and, then success. The possible answers include increasing traffic to a website or landing page, increasing conversions such as newsletter signups or sales, growing the number of inbound links, driving traffic for a particular keyword phrase, or growing referral traffic. It’s important that an SEO professional calculate result to know is there any changes to be done for strategy for the success.
Which SEO factors are not in your control?
The biggest SEO factor which is not in your control is Google. There is no idea how exactly Google ranks websites. The company does not make public the search algorithms it uses, although SEO professionals have regulated the best practices, we stick to achieving results.