You have placed a lot of effort into ensuring that your site is functional, has a large structure and fantastic, focused and relevant content. As per your prospective visitor/customer/ user does not have the first experience with your website. You must first load your website before you can access the murderous contents. If it is time for loading, a considerable number of individuals will drop and fewer will visit your website. There’s only one click away from a much more fast competitor. It is almost like you don’t invest in a website page speed to care for your clients. No reason to remain, okay?
Table of Contents
What is Page Speed?
Page speed is often mistaken for the speed of a site which is mainly the page speed for a page with sample views. The speed of the page can be described in either the “page loading time” or “time-to-first byte”. With Google PageSpeed update, you can assess your page velocity. As per the report of daily lifestyle, it is found that 58% of people stop or close the site if it takes more than 3% to 4% of loading the page.
Google Page Speed
For users, page speed is crucial, as quicker websites are more effective. But perhaps less intuitively, search engine optimization (SEO) also requires page velocity. In 2010, Google announced ( Website page speed) that page velocity would be one of the search index ranking variables.
Google PageSpeed Insights is a convenient instrument that analyzes the efficiency of your website and provides recommendations for optimization. It scores your website from 0 to 100 points, with 85 or higher results that indicate that the website works well.
Good Practice for SEO
Google has shown the site velocity (and therefore page velocity) to be one of the signals used for ranking algorithms of Google’s best practices. And the study has shown that Google can specifically measure page velocity to the first byte. Moreover, with a slow website page speed SEO velocity, search engines can raise fewer pages using their budget, which could influence your indexation adversely.
- For user experience, page velocity (SEO Page speed) is also essential. Longer-loaded pages tend to have greater rebound rates and reduced average page time.
- Longer load times showed that the conversions were adversely affected.
- The quantity of traffic that you receive and the resources that are used on each page, the software that your server utilizes and the hosting solution you use will affect the server response time of your server.
- Seek and solve the performance bottlenecks such as slow database query, slow routing, or insufficient memory to enhance your server response time. The ideal reaction time for the server is less than 200ms.
- Learn more about first-byte time optimization.
- Make sure your pictures are not bigger than they need to be (PNGs are usually better for less than 16 colored graphics, JPEG for pictures are usually better) and they are web-based.
- Use CSS sprites to build an image model, like buttons and icons, that you use on your website commonly.
- CSS sprites merge your pictures into one big picture that loads them simultaneously (with fewer HTTP demands) and display only those parts.
- That it means that if you keep on trying to save the time for load, by not making users kept on waiting for images that are in multiple to load.
Is Page Speed an SEO Ranking Factor?
You may have known well about the keyword ranking factors. If not check this guide of Google’s Keyword Ranking Factors.
Page velocity relates to how fast a page is loading on your website. The faster it’s loading, the better. The slower it loads, the more likely you will have individuals clicking away from your website for the same data you provide. Images, code, and even the host may influence the velocity of your website. If your site is slow, conversions are lacking, and your search engine rank is likely to be hurt. Nowadays companies get expert in growing speed of page SEO and site velocity. Test and see for yourself our location! We can definitely assist, reach us for a discussion here.
Some of the SEO Ranking Factors are:
- Mobile Friendliness (including Mobile Page Speed).
- URL & Agency of Domains.
- A secure website that is accessible.
- Content optimized.
- Technical SEO.
- RankBrain links to user experience.
Google believes your page velocity to be a classification factor. Website Page speed SEO velocity is a rating factor. By checking them properly you won’t rank as high if your site isn’t optimized for quick loading. For both desktop and mobile search, the page and site speed is the case.
The time taken for loading is a major reason why people are leaving your website. They are impatient when it takes a too long period of time for people to load and go elsewhere. Google is also paying attention to dropping the website and if you rank high but also if you have a lot of dropping out, the rankings of SEO will be adapted accordingly. Though Google assumes that when your website is dropped, users can not able to discover what they are looking for on your website.
Recommendations to Improve Page Loading Speed
Many tools provide recommendations to help you to get improve the loading speed of the page. Some of the common solutions are:
- Optimize pictures get to pay attention to each picture on your page, to the compression and the format. Each time you upload a fresh picture to your site, WordPress plugins make handling that kind of thing automatically simple.
- Use a network to supply content (CDN) that stores copies of your website on servers worldwide to pull the copy from the user’s nearest server to accelerate loading time.
- Use Browser Caching that enables machines to store particular documents that are used to view your website so that some of the information is already available when a customer returns. Browser Caching saves time because there is no need for the computer to download them again and increases page load velocity.
How it Affects the Low-end Surveys?
Poor load speed affects your low-end surveys indicate that almost half of people expect to download a website in two seconds or less and tend to give up sites lasting more than three seconds. Most shoppers who have problems with a website say that they won’t return to the website speed SEO later to attempt to buy them again.
- Almost half of these shoppers claim they would talk to a friend about their experience.
- Many research demonstrates that a two-second page loading time delay can boost your rate of bounce by more than 100%.
- You lose a ton of visitors, which means that these people don’t buy or click on your advertisements.
- You could have a further delay of 7 percent in page reaction
Aviv Digital is the top leading and renowned Digital Marketing Training Institute in Kerala. Our advanced certification courses are globally recognized which includes SEO, SEM, SMM, Email Marketing and Inbound marketing courses. We are an established institute offering the best in industry job oriented SEO Training in Calicut, Cochin, Delhi, etc. For more details, Contact us at +91 8156998844.