Social media is amongst the most prominent tools to promote, grow or reach the right audience for your business or personal branding. Therefore, using its power to the maximum is necessary to ensure effective results. Although social media is a powerful tool, it also has limitations within its guidelines. It is hectic to handle more than one social media account or platform at once. This is why we have tools available to help manage social media more efficiently. These social media management tools help Kochi professionals easily handle their social media. Let us uncover each of these tools in detail and examine why social media requires tools for better management.
Importance of social media
It’s necessary to understand the power of social media and how it becomes a significant tool. Social media is a strong digital marketing tool, especially for personal branding and businesses. In today’s digital era, the convenience of sharing information and content with communication is the reason. With the increase in its use, businesses and brands have had to adapt to new methods, increasing its usage for commercial purposes. Therefore, learning the Best digital marketing course in Kochi and nurturing your skills in social media marketing with the tools for its management for Kochi professionals is essential.
Social Media Management Tools
1.Hootsuite
The first tool on our list for social media management is Hootsuite. It can enable you to handle multiple social media accounts by helping you monitor and do actions on a single dashboard. It is primarily meant for brands and businesses. It offers services on popular platforms like Facebook, Instagram, X and LinkedIn. A few of its prominent features include:
- Bulk Scheduling for posts or other actions that save you time and provide efficient results.
- It comes with Analytics to track data such as each post’s performance and audience perception.
2.Buffer
Compared to other tools on this list, Buffer is relatively used by smaller teams, groups or individuals. This is due to its beginner-friendly nature. However, the catch is that it is primarily used for scheduling posts. Though the features include:
- Post scheduling for major social media platforms like Facebook, Instagram, Twitter, and LinkedIn. They also have tools and services within themselves.
- A common but effective analytics feature to track the data of scheduled posts and their outcomes.
3.Sprout Social
Sporout from this list is a social media management tool with a built-in customer relationship management (CRM) tool. This can be used for better analytics and strategy planning for your social media. It is used chiefly by more prominent brands or organisations and requires extra effort to manage compared to other tools. The significant features provided by Sprout Social include:
- All sorts of social media platforms included
- Insights via advanced analytics
- Ability to collaborate as teams
- CRM systems will help manage your brand or business page’s interaction with its customers. This comes along with advanced features for social media management.
4.Later
As its name suggests, Later is a visual social media scheduling tool. It is primarily used for image-sharing platforms like Instagram and Pinterest. This is meant for brands or businesses providing visually appealing content or products. Like fashion, travel and lifestyle brands that focus on the audience to get their product or service. Critical features of Later include:
- Visual planning by just dragging and dropping
- Time suggestions for posts based on previous interactions with the social media audience.
- Use aesthetically visual posts with a link that drives traffic to external sources.
5.Socialbee
Another social media scheduling tool on the list is Social Bee. It helps you categorise and recycle content for your social media. Features of Socialbee include:
- Content categorisation tools to organise better
- Reposts past content that is still fresh and relevant
- It supports major social media platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
- Inbuilt AI generator to create customised and relevant content that fits your brand
Make sure to explore tools within social media itself. Popular social media platforms have dedicated versions for brands or businesses. With the necessary tools, Some third-party tools are recognised and granted by the platform itself, making them reliable for professionals in Kochi.
Why are Social Media Management Tools Essential for Professionals?
Since you know the popular social media management tools, let’s learn why they are essential for professionals in Kochi.
- Time-saving: These tools save time by letting you schedule posts and content. This ensures consistency in your content and promotes a regular audience.
- Better Engagement: The analytics that comes with the Social media management tools provide insights into the audience’s interaction. This aids in increasing or letting you boost your engagement.
- Data-driven decisions: With these tools, you are consistent with boosted engagement and time saved. Thanks to the data-driven insights that come with it.
- Cost-efficient: The best thing about the tools mentioned is that compared to any form of Digital marketing and management tool, they save you a lot of expenditure.
Kochi is a fast-growing, tech-driven city in Kerala. South India is India’s most prominent IT hub, contributing heavily to the IT industry. Therefore, professionals in Kochi must stay ahead of the curve. With the latest trends and updates, along with relevant tools and resources, for the best results.
Conclusion
In conclusion, social media is the most significant tool when it comes to connecting the world in a single click, marketing your business or brand, and staying ahead of the curve. Social media marketing is arguably the best form of digital marketing, and it offers numerous advantages, such as cost and time efficiency. Therefore, social media management is a skill that could be enhanced via a few tools to achieve proficient results. Make sure you try out the tools mentioned above.
Aviv Digital is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844
