In Calicut, the innovative ideas of the people have started them to have a venture of their own. Their products have a moral local acceptance and demand as they are easily available. Some use just social media accounts, whereas others have started using websites to provide an enhanced shopping experience. When you already own a venture, won’t you have the urge to market your product and engage the customers by adding a perfect website to your social media account? This might help the customers who want to see what you have got for them rather than having to wait for a message from your account to see the products and keep updated with you.

                  As this might bring hurdles in shopping, you have to grow your business into the website area. And learn how to convert random visitors to your potential customers so that you can engage the people how you want to. This article will help you gain some insights while building your brand on your website and check some interesting marketing methods too. 

Why are visitors important, and why do they have to be turned into customers?

Gone are the days when marketing had exhausted the resources available and didn’t generate enough leads and sales. With digital marketing being the newest way to market a product, customers can feel their attraction toward a specific product, and suddenly, a conversion strategy can change their minds and make them ready for purchase. Thus, visiting a website is as much necessary so that people are stuck in buying a desired product. Incorporating Digital Marketing Strategies for Entrepreneurs is crucial to ensuring that these visits lead to conversions.

Tips for converting website visitors into customers

In Calicut, you can certainly look for opportunities to convert your visitors into your potential customers. Several brands thrive on social media, and building a website can ease your role as a busines owner. You can create your brand website by following the upcoming points and use for conversion. 

Optimize your website for local SEO

If your business is based in Calicut and deliveries are made within the city, your website can be optimized to attract local customers. As a thriving business, make your website authoritative when people search for your business, making it easier to connect to the local audience. And even if you widen your audience, you can use local SEO strategies effectively to attract specific categories of people. One of the effective ways to boost your conversion rates is using location-based landing pages. The search engines, thus, understand the geographical location of your business and give the customers the needed details. Plus, optimize your website URL, title tags, and meta descriptions with the offers and popularity you are giving and gaining, respectively. 

Call-to-Actions(CTAs)

Add catchy call-to-actions for services you want to give your customers. As with traditional marketing, you have to provide your contact details, such as phone number and email, which consumes a lot of time even to generate leads. Now, the CTAs have started playing a significant role in marketing within the digital landscape. When new brand arrivals and festive sales are around the corner and provided in their time, CTAs can be used while items are posted and advertised. You may have seen phrases like See More, Book your Slot (4 left), Add to cart, Shop Now, etc., under the advertisements that redirect you to the product. These phrases are developed by fuelling a consumer’s urgency and clarity for the product so that he/she buys it with their will. Thus, you can convert your visitors into customers. The phrases are meant to promote enthusiasm for the consumers, and you can do it by adding adjectives, FOMO methods, numbers, and making promises within a short sentence. 

Build Trust with Social Proof

For a brand to gain attention, the reviews of current product buyers are important. Their reviews and testimonials add value to your product, as the people who will be buying your product will look at the product details and feedback of the previous buyers. If the product meets the buyer’s needs, you can encourage these satisfied customers to share their opinions and benefits. This user-generated content significantly impacts the product’s sales. You can ask an influencer to promote your product, as they can create engaging content that can enhance your brand’s online visibility and purchase. Social media engagement is also significant as it displays how popular and trustworthy the products are. When you have a website, add your certifications or industry affiliations to build and show your brand from its roots. Customer case studies are also essential to making your brand credible, as their behaviors matter for further development of marketing strategies. 

Provide special promotions and discounts 

Today’s shopping is keeping pace with effective marketing strategies. How the seller provides is how the customer will be purchasing. Special promotions and discounts are a boosting factor for shopping. However, too many and too few discounts can discourage customers from buying even their desired product. For example, if you have unsold inventories and continuously offer discounts on them, customers may assume that these products are of low quality, thereby not being good for purchase. On the other side, having the least of the least discount and still a high price may also discourage them from purchasing. So you should plan and implement discounts and offers according to how customers feel while shopping. To encourage purchasing and reduce cart abandonment, you can add discounts that can reward loyalties, referrals, etc. Some offers and discounts include:-

  • Discounts for new visitors
  • Holiday discounts 
  • Pre-order discounts 
  • Conditional promotions
  • Bundle discount 
  • Social media exclusive discount
  • Personalised discount 

Mobile Optimization

Not everyone is used to desktop screens while they shop, as the nearest device to them is the mobile phone. Therefore, you must optimize your websites to match the mobile screens. The users are most likely to leave the website where they may have difficulties browsing and further make them engaged in the checkout process. There are certain things you might consider while optimizing your website. You must create a web design that is simple and responsive by using Google AMP(Accelerated Mobile Pages). Use the popups, images, and GIFs that attract user attention, and all these visual elements can make your page navigable. 

Entertain your audience

Entertaining the audience depends on how you market your product content. Buying a product and seeing its sales increase in the market is not enough to sustain your brand presence. Create content that may suit well to your website and boost your conversion rate, ROI, engagement, and traffic. Firstly, you should be aware of where the content is to be employed so that it can reduce the bounce rate. For example, a business owner started her website within a year, yet when she looks at it, she feels it lacks something that she wants to let the customers see and know about her products. Some additional information and the variations of the product, she hasn’t done much even within a year. She then looks out for metrics and sees there aren’t many people who visit the store, stay longer, and they leave within seconds of visiting it. She then decides to enhance her website by adding relevant content and product details with her skills of storytelling, available data, and visual content. This is all to entertain the audience.  

Simplify the checkout process 

The checkout process is where customers complete their orders and place them with their details with payment. And each checkout page asks for a different set of details that may be required. Like Zomato asks whether the food be made spicy, you can engage people, and by asking such questions, you can make them satisfied with your product and service. The checkout process is where you help the customers order what they want, like the worker in a shop. Here, your checkout process has to be optimized in such terms. A bunch of steps for checkout is like wasting your resources, so make it very short and encourage the customers to go on with that. You can offer various payment options, such as immediate payment or EMI, offer gift cards, coupons, etc. Don’t forget to make these processes compatible with mobile screens. Also include charges within the payment processing so that customers don’t feel cheated and confused. Feel free to ask for feedback on your checkout process and add what’s necessary. 

Provide Instant Assistance 

Live chat is the most preferred option for assisting customers in an instant. You can provide real-time help to your visitors who have certain questions about the product. This is handy because when people are looking for certain product details in the search engine, and it doesn’t provide that, live chat will serve them. More engaging activities can help people trust your product and thereby drive your sales. 

Utilize the retargeting strategies 

Retargeting is done when some customers who had previously visited your website didn’t complete the purchase. It is an advertising campaign that can be performed through paid search, social media, and email marketing channels. For this, a website requires cookies, and there are some retargeting strategies you can use hereafter. Some of them are as follows:-

  • Add FOMO (fear of missing out) strategies for the product deals that constrain its sales(Only 1 left, limited sale, etc.).
  • Recirculate the best of your ads. 
  • Retarget your ad by providing discounts
  • Utilize different timeframes for specific ads and analyze the data to retarget. 
  • Maintain customer retention by targeting not only what they bought but also other products. 

 Optimize and make better results 

If you own a website, you must constantly use effective strategies to turn visitors into customers. As a tool, Google Analytics will help you understand user behavior and identify areas where visitors have dropped off. These drop-off points help increase conversions. The elements of your website, like the headlines or CTA buttons, should be A/B tested, which can help you see what matches the audience.

Conclusion

As we move into the last of our sections, let’s summarize our discussion on website conversion. Brands that are based in Calicut do have an opportunity to enhance their online presence through websites. These websites are to be made compatible with the people’s interests and choices. The data you collect is valuable, and if you utilize it perfectly, there’s a high chance that visitors get motivated to be your customers. As your sales also grow, your strategies must highlight the successes and failures of your business. And consider the above tips for improving your user experience and website. 

Aviv Digital is one of the leading Digital marketing course in calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844