UI (user interface) and UX (user experience) are aspects of website design that enhance the user experience and functionality. India is rapidly growing digitally, leading to significant growth in the digital economy. Digital activities such as establishing connections and initiating transactions occur through online platforms and applications. It is necessary to keep these interfaces user-friendly and maintain an intuitive design. Thus, the demand for UI/UX designers is on the rise. In this article, let’s explore the demand, job opportunities, salary, and future of UI/UX designers in India.
Demand for UI/UX designers in India
A website or application is only useful if its interface is properly functioning. Intuitive, user-friendly designs that enhance the user experience are essential and inevitable parts of every website. Indian companies are seeking UI/UX designers who are experienced and have an out-of-the-box thinking approach. A better-designed website makes it easy for people to navigate through with engaging buttons and a seamless experience. Hence, it helps in boosting the customer engagement.
There are around 1.05 billion mobile internet users in India, and by 2050, it is estimated to reach over 1.2 billion. More people using mobile devices to access websites and applications has increased the demand for UI/UX designers who can create mobile-friendly interfaces. With rapid digitalisation, all government services are also digitised, and people are required to use these online platforms to register or use various government services. Since a lot of ordinary people are using these, it is crucial to create website designs that are simple and clear to the people. The designers need to focus on creating a better experience for the users.
The boom of eCommerce in India is also a reason for the increasing demand for UI/UX designers. It is necessary to create a seamless shopping experience to retain customers. By 2030, India’s e commerce industry will be worth an approximate amount of over 300 billion US dollars, suggesting the development in the digital sector. With this rapid digitization in every field, the demand for UI/UX designers in India will now and in the future keep rising.
Importance of a UI/UX designer in the digital age
A company could have notable benefits from hiring a skilled UI/UX designer. The primary aim is to create websites and applications that are aesthetically appealing and engaging to the users. A website or application that is well-built with an intuitive interface and good design can help retain customers in the long run. A complicated and confusing website seems unpleasant to its users, increasing the chance of them leaving the website immediately and going for the competitors. Increased bounce rates will negatively affect the website and benefit the competitors.
UI/UX designers use data on user behaviour and user feedback to improve the website design, which helps create designs that align with the user’s needs. This adaptation, according to user interests, helps the website or product remain relevant in the market. They also focus on creating websites that are inclusive. There are differently abled users, and it is necessary to create products or websites that everyone can access. A UI/UX designer can help promote inclusivity and ensure user experience. In the highly competitive Indian market, a good UI/UX design is essential to differentiate each website.
A skilled UI/UX designer with a creative approach can help increase the brand’s aesthetic appeal, make it stand out, and catch users’ attention. Finally, a well-made design can help save a lot on website or product fixes by creating a seamless and interactive experience and retaining customers.
Job trends for UI/UX designers in India
The rapid digitalisation in India has led to a rise in the demand for UI/UX designers across various fields, mainly in startups, eCommerce and the IT industries. There is a high demand for designers, especially those focused on creating a seamless user experience across various devices.
UI/UX designers are needed in industries such as healthcare, education, finance, etc. Since the COVID-19 pandemic, a lot of services have shifted online. If you look at the healthcare sector, hospital websites nowadays offer facilities for everything from online booking to online consultation. The educational sector also demands the service of UI/UX designers, with a surge in online classes. Even children from rural areas can access high-quality education with the help of online educational platforms. Similarly, in the finance sector, as financial services are becoming digital, it is necessary to create user-friendly finance websites and ensure that everyone can have proper access to hassle-free services. The digitalisation in every industries, have boosted the demand for UI/UX designers.
Skills and qualifications for a UI/UX designer
The rising demand for the UI/UX job market has urged many students in India to opt for UI/UX design programs. To become a UI/UX designer, you can enroll in designing courses at colleges or institutions offering the UI/UX course. Generally, students opt for these courses after completing higher secondary education or after undergraduate programs. Design courses and boot camps prepare students for a UI/UX design career. You can also self-learn by referring to free online courses and videos on social media platforms.
A basic understanding of design principles and usability standards is required to create user-friendly and intuitive designs. Besides the basic design principles, other Key skills needed for a UI/UX designer include the working knowledge of designing tools like Adobe XD, Figma, Photoshop, and Sketch. These applications are used to create designs, wireframes, and prototypes. Understanding programming languages like HTML, CSS and JavaScript is an added benefit, as it can help them collaborate with developers. Communication and analytical skills are also key to this job, as you will collect user feedback and data and conduct user testing to make informed decisions and create a seamless user experience.
Creating a portfolio with relevant experience and sample design projects can be advantageous for getting a job. Even if you do not possess professional experience, creating sample design projects allows you to exhibit your skills to potential employers.
Job titles and Salary in the Indian market
Here are a few common job titles for UI/UX designers in India;
- UI Designer
- UX designer
- UX researcher
- UI/UX developer
- UX writer
- Product designer
- Information Architect
- Interaction designer
An entry-level UI/UX designer’s salary ranges between ₹4 lakh and ₹8 lakh per annum, and as you gain experience and reach a senior role, the average salary goes up to ₹9 to ₹20 lakh per annum. The salary can be subject to change based on the company and location.
Conclusion
The Digital India initiatives have urged a digital transformation across industries in India. Education, finance, healthcare, and various government services are all turning digital for people’s convenience. With this transformation, the demand for UI/UX designers is also increasing. If you are passionate about UI/UX and have the right qualifications and skills, there are several job opportunities in the Indian market with competitive salaries.
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