In today’s technology driven world, WhatsApp is a standout platform due to its unique features and efficiency. Its ability to handle various tasks makes it a valuable resource for startups. WhatsApp shares some traits with popular social media platforms like Facebook and Instagram. It has developed into more than just a messaging app. Businesses can now quickly and securely share photos, videos, and multimedia content. With a new devoted app for brands and companies with numerous features, start-ups in Calicut can stay ahead of the curve. A few of its popular features include automated messaging, personalised communication or marketing. This increases the visibility of your business and connects well with your audience. Because of these capabilities, understanding the Importance of WhatsApp marketing is essential. This is also applicable to tech-rich cities like Calicut. Without wasting much time, Let’s dive into the key advantages of using WhatsApp for marketing and why it has become vital for companies today.
What is Whatsapp marketing?
Before discussing the Importance of WhatsApp marketing, let’s define it in simple terms. WhatsApp marketing involves promoting your brand or business through WhatsApp messages. This enables you to build a strong relationship with your customers and increase sales. With its importance being mentioned, let’s uncover its features.
- Direct connection with the customers
WhatsApp is a direct messaging platform that allows you to send straightforward messages. You can use it to connect or update your audience. This facility lets you build strong relationships with your target audience. Using it highlights the accessibility of services delivered by your business.
- High rate of engagements
Given its easy access and use as a personal app, WhatsApp guarantees a quick and increased response rate. This feature of WhatsApp marketing is essential for Calicut-based start-ups since it is easy to receive
- Better customer service
Delivering excellent customer service is crucial for the success of any business. WhatsApp provides direct communication to your customers. This lets you address customer problems and queries promptly. You can also reach out to Meta with your business-related queries
- Personalised Marketing
WhatsApp specialises in personal conversations. Therefore, you can create marketing strategies crafted for a single or a few specific audiences. WhatsApp has a clear advantage in personal marketing compared to its competitors.
- Time & Cost efficient marketing
The best feature of Whatsapp business is its ability to save time and cut costs. This is crucial for growing start-ups since it offers a compelling alternative away from expensive tools or services. You don’t have to appeal to Digital marketing or Advertising agencies to promote your business.
- Supports multimedia content
WhatsApp allows you to share diverse content with your loyal audience. If you’re selling or promoting a product, you can quickly share photos, videos, voice notes or documents and secure them with Whatsapp’s encryption. Sharing multimedia content engages your audience in different ways without needing them to leave the app.
- Community building
The group creation feature of WhatsApp lets you create a community of your audience. Channels, communities, or group creation are used to form closed groups for sharing information. This helps you do targeted advertising. Doing this makes a loyal customer base or exclusive batches for specific audiences catered to your business.
WhatsApp businesses
Keeping its messaging and multimedia-sharing platform aside, Whatsapp Business is a dedicated business app crafted specifically for businesses. It has tools and services that aid small businesses or start-ups. Features of business Whatsapp include:
- Business profile: Used to create a profile with your business details such as Name, address, website contact info, etc.
- Label chats: These are tools for labelling and organising chats for easy access. Tag them with tags like new customers’ pending orders to help you distinguish.
- Quick replies: These tools can be used to label and organise chats for easy access. Label them with tags like new customers’ pending orders, which will help you distinguish.
- Automated texts: Save texts that can be scheduled to send for new customers or other info for existing customers
- Catalogues and Collections: These are some of the most exciting features of the Whatsapp business. They allow you to showcase your products, making it easier for customers to browse and enquire directly in the chat.
- Analytics: The business app is equipped with basic analytics and insights, such as chat history, usage, and performance.
Adding tools or services from reliable third-party sources, such as social media management instruments that also provide analytics, would be quick work.
Why is the importance of WhatsApp marketing necessary for Calicut-based start-ups?
Calicut, a major city in Kerala, is regarded as an IT hub with its IT parks and growing companies, contributing to the growth of the country’s IT sector. Given that most people in Calicut use WhatsApp daily, it is essential to incorporate WhatsApp marketing to boost competition and development, pushing startups to adopt better strategies. In digital marketing, especially on social media, WhatsApp stands out. It’s efficient and friendly to newcomers. Thus, every start-up in Calicut should use WhatsApp marketing.
Conclusion
In summary, the importance of WhatsApp marketing for Calicut-based startups is evident in its traits. Increased engagement, better customer service, cost-effectiveness, multimedia support, and community building. Added to this, the Whatsapp dedicated business app comes with extra features, making it a vital tool for startups in Calicut. Overall, it makes start-ups thrive in a competitive and growing business landscape.
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