When it comes to allotting resources and taking a long time to reach a logical decision, businesses have been feeling not well with the delaying of the expected results they have foreseen. As automation is also a risky policy, businesses that have more belief and enough investment try this out and track the business goals and success.
For the businesses in Calicut, automation can work in a good state, yet the majority of the big businesses or startups may miss it only when they learn that their results are pending and work-out-of-hand is necessary. In this article, you will find information about the automation tools and their overall impact on Calicut businesses.
Why Businesses Need Digital Marketing Automation?
Automation in digital marketing is pretty much affordable and also effective in use. If you’re so into marketing, automation tools that simplify these tasks are worth to be invested. It’s because as industries widen and niches grow more than just a business idea, tasks can become complicated in the future. Exactly why do businesses, especially in Calicut, need this type of automation? We will answer that.
Increased Local Competition
Competitiveness is a common feature among the businesses in Calicut. Every small to large business wants to stay ahead of their competitors, and they have no reason to stay behind. They have to make efforts to attract customer attention as well as create reasonable marketing strategies to deliver better results. Automation tools can help them enhance their digital marketing tactics and ensure building a brand identity in the long run.
eCommerce & Online Businesses
Digital transactions and online shopping have been growing over the last few years. As businesses in Calicut, have either have their own eCommerce stores or sell through common online shopping platforms like Amazon, Flipkart, Instagram, Meesho and so on. As niches such as fashion, groceries, electric devices, fitness products and home decor are in high demand, it’s not good to ignore such an opportunity to enable automations for the intended tasks.
Efficiency in Time & Cost
Small and Medium Enterprises(SMEs) may have a tight budget to keep their expenses on an automation tool. Hiring a large marketing team is also at the same time can be very expensive compared to automation tools. To either send a number of emails, provide chatbot support, or get an accurate set of analytics for your marketing, all become special by using automation tools. Thereby, you can save time, reduce your marketing costs, and generate results within the time allotted.
Automation Tools in Digital Marketing
In this section, let’s learn about the popular automation tools that are used mostly in different digital marketing methods. Take a look at them!
Social Media Management
Social media marketing is nowadays, a more sales-driven method for businesses, and one good account is enough for the audience to reach out to them. Automation in social media means assistance in scheduling, creating content, tracking and analysis of any social media task. Two popular social media management tools are better to be used for automation:- Buffer & Hootsuite.
| Buffer | Hootsuite |
| Schedule & publish content across major social media platforms like Instagram, Pinterest, YouTube, X, Facebook etc. | Has a more leaning over X, yet supports social media management over all social media platforms including WhatsApp Business & LinkedIn. |
| Don’t have to take much time to invest in content creation, audience engagement & strategic planning. | Has more to do with activities like inbox monitoring, social conversations, generating reports, tracking engagement analytics, and implementing boosted post-advertising strategies suiting social media needs. |
| Has an AI assistant, helping you to sort out with creating and rephrasing content. | Has Owlywriter AI, which immensely contributes to the creation and repurposing of the content and carves out inspiration in your activities. |
Email Marketing
Email marketing also needs automation at times, because marketers get exhausted from sending good-hearted emails to their dear customers and engaging them particularly within a time period. The end result of email marketing is also customer retention, for which the number of leads can be understood and any improvements if needed. To give a boost to all these activities, automation tools are quite effective, which are:- Mailchimp & GetResponse.
MailChimp is a very popular email marketing tool. For almost every email marketing task, ranging from understanding customer journeys, segmentation of user behaviours, personalised targeting and automation of emails, to achieving certain goals and recovering what they’ve lost previously.
GetResponse is another email marketing tool. Without any effort, one can undertake automation easily with GetResponse. Be it customer segmentation, personalised campaigns, and setting them right at the right minute can be prepared in advance so that leads can be brought to life. Other features that constitute automation in GetResponse include autoresponders, workflow automation, conversion funnel, webinar and landing page builder can help you optimise for better sales and customer engagement.
Lead Generation & CRM
There are tools available that allow automation for lead generation and customer relationship management. From generating the leads to maintaining the relationship with customers, automation makes processes and tasks simpler. Some of such tools include HubSpot and Zoho CRM.
With chatbots and AI-powered solutions, these tools are popular in use. It’s because if websites have these kinds of automated features, even the visitors and customers can enquire about the details of any particular product or search queries within the website or application.
It also automates businesses to reach out to customers with their credentials like numbers and emails. It’s just one step to conquering the leads. These features ensure good communication across several platforms, which can utilised for scoring the leads, email automation, customer insights and predictive analytics.
Content Marketing & SEO Automation
There are several content marketing tools that cater to creating valuable and resonating content for their dear audience. If content marketing is useful in SEO, so as the automation assists them in finding a good result. Popular tools include Semrush and Ahrefs which can help you find relevant keywords and research a topic that can be converted into a certain content that can motivate the people to engage within the website atmosphere.
Paid Advertising
Paid advertising is an extension of traditional advertising. As mediums of marketing such as radio, television, etc, have rapidly lost their significance over the last few years, online advertising has been given a chance. By using tools like Google Ads & Facebook Ads, you can bid your strategies and continue exploring the prospects in the processes. With the help of automation, you can oversee future trends and analyse the performance of the campaigns.
Conclusion
We have discussed briefly the automation tools that can be used for the businesses in Calicut. You can learn why automation seems necessary for the tasks the businesses would like to take a serious path upon and then explore the tools that can ease each digital marketing task in their way.
Aviv Digital Academy is one of the leading Digital Marketing Course in Calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844
