Digital marketing is essential for success in the competitive business world. The latest research shows that businesses using inbound marketing have 54% more leads than traditional methods. While digital marketing courses are easily accessible for learners, acquiring these skills oneself is not complicated. Learning the right tools and regularly updating your skills simplifies your career journey.

This article guides you to finding the right tools in specific niches, each streamlined to enhance results for your efforts. 

Explore each tool before selecting the first option; our list will provide its features and pricing plans. User-friendly tools can simplify complex tasks, making them accessible to beginners.  

Technology has forced marketers to use automation tools in their overall strategies. Get to know about new strategies that can automate repetitive tasks. These tools can free up your time and focus on strategies and further learning.

Essential Digital Marketing Tools for Beginners

We have categorized tools into four groups: SEO, social media, content creation, and analytics. Each category is important in managing tasks since the results of one affect another. It takes time and patience to fit your hands well into tools. Success will find you if you keep moving forward in your journey. 

Search Engine Optimization (SEO) Tools

Google Search Console 

Search Console, formerly known as Google Webmaster Tools, offers insights into how Google indexes and understands your website. Mastering the Search Console is essential since Google holds the largest share of the search engine market. 

You can identify any technical issues that slow down your website’s reach to your audience. Search Console shows any crawling errors that might prevent Google from accessing the website. Fixing issues ensures a smooth user experience for visitors and search engines. 

Though most of the platform’s services are free, you’ll need to pay for features like the keyword planner. Still, there is much to explore for beginners, and the platform is continuously updated and expanded. 

Google Analytics 

You can’t achieve the best results without utilizing audience data in your strategies. Google analytics is a Google platform that provides data about your audience’s interests and behavior. You can optimize your strategies by analyzing page visits, visitor behavior, and how long they stay engaged. 

Measure the effectiveness of your marketing efforts across various channels by finding which strategies drive the most traffic from the platform. Setting up Google Analytics is easy. Add a tracking code to your website and watch the data flow into your window. Utilize this free tool with its user-friendly interface and readily available resources. 


Ahrefs is known for its beginner-friendly interface and advanced SEO tools. The user interface visualizes data about your website’s health, making it the best site audit software. Ahrefs stands out for its speed of data updates with its AhrefsBot, the third most active crawler on the web. 

The platform provides helpful resources and tutorials to make it easy for beginners. Although Ahrefs is a paid service, the free plan allows you to explore its few major features. 

The keyword research tool helps you find potential keywords with high search volume and less competition. Ahrefs provides in-depth backlink analysis and, thus, opportunities to build high-quality backlinks.

Social Media Management Tools


Hootsuite is a popular social media management tool trusted by small and big businesses. The platform’s user-friendliness makes it easy for beginners to experiment with it. Hootsuite lets you plan your content calendar, set specific posting times, and hit publish with a click, all from one place. 

Centralized features of Hootsuite help to reduce your multitasking. You can respond to comments and messages across different platforms without switching between apps. Hootsuit offers a free plan with limited features before you get started on bigger projects. This will let you manage up to 3 social media accounts and schedule 30 monthly messages. 

Sprout Social

Sprout Social is an all-in-one management tool designed to connect with your audience easily. It keeps your workflow efficient and organized by letting you plan and publish content across all channels. Beyond basic features, Sprout facilitates seamless collaboration by assigning tasks, managing approval content, and improving teamwork.

Social Smart Inbox centralizes messages from all your social accounts. Eliminating unorganized messages on different platforms can improve customer relationships. The best feature is seeing trending topics, audience sentiments, and brand mentions in real-time from a single window. 


Buffer is one of the easiest tools for social media management and is cost-effective compared to competitors. Its visual content calendar helps you plan your strategy in advance. The free version lets you track followers’ growth, find top-performing posts, and understand the demands of the audience. 

You can manage up to three accounts and schedule 10 posts per platform a day. Buffers extension allows you to easily add articles, images, and videos in the queue to keep your feeds fresh and engaging. 

Analytics and Reporting Tools

Ruler Analytics 

Ruler analytics shows customers’ journeys, from the moment they click your ad to the final conversion and everything in between. Marketing campaigns are journeys through different touchpoints. The platform guides you by tracking visitors across different channels and attributing conversions to the right source.

Ruler analytics research shows that 80% of marketers believe automation generates more leads. The platforms also allow seamless integration with other popular CRM (Customer Relationship Management) software. Another advantage for beginners is the presentation of complex data in user-friendly formats. 


Data is an essential part of digital marketing, but getting lost in the numbers can be overwhelming for beginners. Dashthis connects over 30 popular marketing platforms, including Google Analytics, Meta Ads, and more. 

You can choose from a library of pre-built report templates designed for specific marketing channels and targets. Customize templates with your data to create professional reports in minutes. Dashthis allows you to schedule automatic report delivery via mail or live dashboards.  


Mixpanel is a reliable alternative to Google Analytics, providing data on user behavior, actions, and interests. Visualizing how users move through your sales funnel or app onboarding process, Mixpanel helps you identify any drop-off points where users get lost or quit the process. 

Mixpanel allows you to segment your audience based on various criteria. These segments can personalize your marketing messages and target users with the right content. Creating custom dashboards to focus on the metrics best for your business goals. Mixpanel has three different pricing plans, including a free starter pack offering basic features. 

Content Creation and Management Tools


Quality content is crucial in your digital marketing strategy and challenging for beginners. Canva offers a design platform that lets anyone create superb content without design experience. With its user-friendly interface, extensive resources, and free plans, canva has become an inevitable tool among marketers. 

They provide an intuitive drag-and-drop interface that lets professionals and beginners create standard designs. You can explore a wide library of pre-designed templates for social media posts, presentations, and banner designs. Simply customize templates with your designs, text, and images. 

The premium version of canva expands the features to create the best output for you. If you are the one who needs high-quality designs regularly, leave your second thoughts behind and choose the premium. 


Notion is a powerful content creation and management tool designed to organize content planning, creation, and collaboration in a single platform. You can plan your entire content calendar within Notion. The flexible workspace allows you to write blog posts, social media captions, and email newsletters. You can embed images, videos, and multimedia content directly into your Notion pages.

Notion allows you to create a central depot for your marketing research, competitor analysis, and brand guidelines. The platform’s clean and user-friendly interface makes navigating and organizing marketing projects easy for beginners. The free plan of notion allows unlimited individual use and limited shared usage. 


Visuals dominate the advertising sector more than ever, grabbing attention and enhancing engagement. However, getting the right photos is challenging for beginners with limited budgets. Unsplash provides a treasure of free, high-quality images designed to enhance your marketing budget. 

Unsplash maintains a vast collection of photos across various categories, from business to lifestyle. The curated collections, based on themes and trends, spark creative ideas and help you find visuals you have been searching for. 

All images on Unsplash are free to download and use for both personal and commercial purposes. This flexibility is a big plus for beginners who are not familiar with complex licensing terms.


Digital marketing is a vast ocean of countless strategies, ideas, digital marketing tools, and unpredictable changes. Establishing your own space in the industry takes time, which demands patience and a mindset of continued experimentation in your career. Start with a few tools that give you a strong grip and gradually expand your toolkit as your skills and goals evolve. 

Utilize free plans and trials to test before committing to them blindly. Don’t be afraid to explore online tutorials and resources to maximize your understanding of each tool’s functions.

Aviv Digital is one of the leading Digital marketing course in calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844