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Latest News & Articles

Read about the latest and hottest happenings in Digital Marketing, and keep yourself informed of important tech updates and regulations. Stay tuned!
December 15, 2025

What is Native Ads and How it Works and its Benefits?

Imagine you are reading an article or using an app, and suddenly an advertisement pops up and blocks

December 08, 2025

What is Quality Score & How Does it Affect Google Ads?

Any time a person searches on Google, there’s a quick bit of work happening behind the scenes as t

November 14, 2025

SEO vs. SEM: Which Is Right for Your Business in Calicut?

Running a business today requires a lot of effort and strategies, especially in a city like Calicut

September 08, 2025

How to Choose Between SEO, SEM, and Social Media Marketing as a Career Path

Digital Marketing as a whole has split or categorised its expertise or specialisation in order to be

July 18, 2025

Everything You Need to Know About Programmatic SEO

SEO is a crucial step in Digital Marketing, and it is also an in-demand skill. There are numerous ap

January 13, 2023

Adobe Analytics Vs Google Analytics: A Detailed Comparison

Organizations use Google Analytics and Adobe Analytics to drive in-depth data insights that augment

November 29, 2022

4 Common Mistakes in E-commerce SEO and How To Avoid Them

There has been a tremendous rise in the number of eCommerce stores, especially in the last few years

January 04, 2022

Search Engine Marketing Courses in Kerala

Search Engine Marketing or SEM refers to the best strategy you can use to drive low cost and free re

December 29, 2021

Search Engine Optimization Course in Kerala

SEO or Search Engine Optimization refers to an important element of the digital marketing process fo

March 11, 2020

The Ultimate Guide to Google AdWords Ad Extensions

Sitelink Extensions In the search engines, all the users want to provide more and more links. This i

November 20, 2019

Organic Search vs Paid Search: The Key Differences and Benefits in Driving Traffic to a Website

Most of the new companies will attempt to quantify the advantages of SEO vs SEM, not all of these vi

April 27, 2018

Top 7 SEO Tips for Real Estate Industry

Real estate and tourism are probably the most widespread topics on the net. When it comes to real es

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