Digital marketing has become popular because of how it has shaped the history of marketing today. Using digital channels to market a product/service has necessitated businesses to build their online presence everywhere. Hence, they are looking for people who can assist them in enhancing their marketing strategies. Thus, as a digital marketer, this article could help apply where businesses want to grow beyond their bounds. 

Why Digital marketing jobs thrive in Kochi? 

Kochi, being a hub of opportunities, also lures digital marketers into the city for the marketing services demanded by businesses. Hence, their opportunities have boosted their popularity among digital marketers and businessmen. There are several reasons why digital marketing is utilised heavily, which are as follows:-

  • It embraces almost every industry, including health, education, tourism, IT, real estate, etc. in Kochi.
  • Digital marketing has started influencing people’s choices and utility, and the efforts of digital marketers matter in their lives. 
  • Businesses in Kochi have acknowledged the importance of this, thereby investing their costs into efficient marketing. 
  • There’s still a high demand for digital marketing jobs in Kochi, which makes them unique and helps build an industry of experts. 

Top Digital Marketing Job Roles in Kochi

Searching for job positions related to digital marketing becomes difficult when you see a lot of them and what to choose from where you can confidently send your resume. Applicants face this problem and try to send resumes to several positions without much notice of the job tasks most of them require. To bring some insights and details into such roles, here we are to let you know in this section. 

  1. Digital Marketing Executive

These executive roles are met with creating and developing digital marketing strategies for the respective companies. These companies may have their own online spaces like websites, social media accounts, etc, where executives have to boost their companies’ presence by following the tasks below:-

  • Research the type of content needed regularly for marketing campaigns. 
  • Keep and maintain a proper budget for campaigns. 
  • Analyse marketing strategies’ performance (KPI and ROI) and improve your content by looking ahead with SEO and Google Analytics. 

Simply, their responsibilities include market research, targeting, generating leads and conversions, and building brand awareness in the platform where respective companies aim to enhance their online presence. Some companies might ask for at least 1-2 years of experience or internship, a bachelor’s degree in marketing or a related field, or a digital marketing course. 

  1. Digital Marketing Manager 

Digital marketing executives report to the digital marketing managers. In a senior-level position, most roles are the same as those of executives. Yet, the differences between them can be drawn from the following points:- 

  • They are responsible for monitoring the development and execution of marketing strategies. 
  • They lead a team of junior digital marketers by guiding them and ensuring their work is efficient.
  • Maintain communications with the clients or stakeholders and ensure their needs are met in the marketing. 

This position is favoured by those who already have proven experience in digital marketing, so companies are most likely to look for applicants who could have experience and build skills like communication, time and work efficiency, constant learning,  leadership, and so on.

  1. SEO Specialist

As SEO is a popular niche in digital marketing, being a specialist in SEO, its activities revolve around matching the search engine algorithms with the website traffic. The activities for SEO include on-page and off-page optimisation and keyword research. A specialist also has a role in technical SEO where they must keep their websites responsive in loading and secure. Ultimately, SEO specialists aim to raise a website’s organic traffic and visibility by optimising content in terms of this. In turn, could reduce the bounce rate and increase the conversion rate. 

  1. Link Building Specialist

Link building comes within SEO, which also turns out to be the most demanded skill in Digital marketing. Thus, link-building specialists have their niche in building high-quality backlinks for a web page or site so that the user doesn’t leave the page for any reason. Some of the roles they are entrusted with are:-

  • Search for outreach opportunities to aim at guest blogging and link exchanges. 
  • Familiarity with using tools like Ahrefs, SEMrush, and Moz. 
  • Fix the broken links of a webpage.
  • Undertake competitor analysis to search for link-building opportunities. 
  • Monitor the quality of backlinks and their impact on the website’s ranking. 
  1. SMM Manager 

Social Media Marketing Manager is a job position in digital marketing that involves managing and assisting companies in building their online presence through social media platforms. Most companies want someone to hold this duty so clients can trust their marketing agencies. Other roles that the marketing manager has are to create content as a strategy to target the audience, enhance it further with the use of tools for paid advertisements, and analyse and manage it(Google Ads, Google Analytics, Hootsuite).

  1. PPC Analyst

Pay-per-click analysts are a part of performance marketing, where they are entitled to manage and run advertising campaigns over digital channels. Some may be websites, while others may be social media platforms. The roles and responsibilities of a PPC analyst include conducting keyword research to make the ads reach the targeted audience, with experience using tools like Google Ads, preparing catchy ad scripts, analysing and monitoring the ad performance and bringing improvements to the ads. In other words, we can say that they aim to generate leads with every click received for the advertisement. 

  1. Content Strategist 

Do you wish to explore how content is used for marketing? Then, this strategist role is for you. Being a content strategist implies exhausting any ideas to make the best marketing content. Thus, such content has the potential to think beyond a specific limit and be attractive, and at the same time, it can generate conversions and leads for any business. Just like any other role, a content strategist has to work with all other teams related to creating content, conduct in-depth research about the ideas, and ensure content doesn’t miss any details. Additionally, most companies look for people with at least 1-2 years of experience in the content domain or digital marketing practices like SEO, SMM, etc.  

  1. Email Marketing Specialist 

These specialists are responsible for running email marketing campaigns where they connect with the customers through email. Hence, they have to retarget customers who buy from the brand. Some of the activities they must do as an email marketer are strategising and targeting customers, creating email copy within visually appealing templates, and conducting A/B testing and optimisation. Like every other role, they also have to monitor, analyse, and improve their email campaigns, familiarise themselves with email metrics like open rates, CTR, etc., and use email marketing platforms like MailChimp to engage better with their customers. 

  1. Freelance Digital Marketers

Freelancing is also a better option when you’re already searching for jobs in Kochi. Unlike other job roles, freelancing digital marketers intend to provide all-in-all services ranging in SEO, SEM, SMM, Content Marketing, etc, and most people who have gained experience in digital marketing find confidence in pursuing freelancing. Freelancers demand payment based on what and how digital marketing services are provided. It can also be a luring opportunity for you!

Conclusion 

Kochi is a city of opportunities with a metropolitan touch. What kinds of opportunities can a digital marketer find here in Kochi? Why are digital marketing jobs so popular in Kochi? What job roles can you find in Kochi? You can find answers to these in this article. Even though this article focuses on the top job roles a digital marketer can turn their niche into, they can also serve as opportunities in the near future. 

Aviv Digital is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844