Industries like retail, ecommerce, healthcare, real estate, consultation, insurance, hotels, and financial services have their role in investing themselves in their dear customers. From how to make it engaging for the customers and how to retarget new customers, there are certain concerns which can complicate business needs if not addressed appropriately.
Here, we have the ideal and practical solution, i.e., software for customer management and satisfaction. In this article, we will explore the most applicable and used CRM software in the coastal city of Kochi.
What’s CRM?
Customer Relationship Management(CRM) platform are developed to manage the connections of brands with their customers. What brands expect is to make their product appealable to their target audience, and customers intend to look forward to how brands can suit their lifestyles and preferences.
The activities that can suit both needs include improvements in sales, customer service interactions, email promotions, and so on. A simple idea of marketing by utilising these specific CRM systems can help you attain a boost that can double the results of your marketing efforts.
It is used mostly by the sales team, and the data collected relate to customers, marketing campaigns, and transactions.
Why Use A CRM in Kochi?
If you’re wondering why CRMs have a significant impact on businesses, here’s why you should know it.
Consider you’re a part of the sales team, and you’re one among them using CRM softwares to ease your role. You may have been responsible for analysing and understanding customer profiles, concentrating on their purchase history, order status, service issues, and additional details like how to get in touch with you if required.
Every interaction with prospects and customers, creates a set of quality data and CRM stores all these into their database. It’s better off than the random noting down of data on paper notes and as such, it might get destroyed in the future of the business. Thus, it can cause losses for the businesses.
As CRM platforms back digital marketing platforms, they have a basic principle of connecting the marketing teams altogether. With the rapid rise of AI, you can definitely get benefits such as follows:-
- It can enable personalised customer interactions which can be useful to get insights into the customer behaviors.
- AI can help you craft content with resonating ideas, which you can use for implementing the word of mouth strategies.
- It have a say in forecasting of indicators like sales, marketing and other areas.
What are the key benefits from using CRM system?
If we summarise the importance of CRM, we can list down the key functions it can perform and they serve to be benefits of the system. Let’s see them below.
- Better sales forecasting and automation of sales statistics
- Improved client services and sales creating loyalty
- Collects data in a centralised system like CRM.
- Suitable analytical tools are available.
- Enables integrations with familiar platforms.
CRM And Its Popularity
Before we move into stating how CRM has gained popularity today, we may have a check into the Statista’s Analytics about the use and adoption of CRM in India.
Indian businesses are expected to spend around 1.23 billion dollars on CRM software in 2024. It is estimated to grow to 2.68 billion dollars by 2029 as India sees its growth in the technology sector.
CRM software have been much more developed as they have turned into cloud-based systems which can enhance accessibility and enable flexibility for which you can get better scalability than the traditional ones. Cloud CRM also have an integration feature, which can help in integrating with other modern SaaS applications.
Usually, you can prefer on-premise CRMs if needs can be met within your company’s own servers. There can be situations you could be wishing to maintain total control over the data, so you can prefer on-premise CRMs. Other reasons it can be chosen over cloud-based CRMs are that latter can be:-
- Not usable particularly during issues in internet connections.
- The costs of maintaining a cloud CRM can turn out to be expensive than on-premise CRMs, and might take a long time to get adapted to its expenses.
Top 5 Top CRM Systems In Kochi
As we have explained different aspects of CRMs in the earlier sections, we may now move our discussion to the most-used and popular CRMs which can really make a impact for the businesses. Kochi is a diverse city with vibrant opportunities to create businesses based on different ideas, and to learn how businesses categorise the customer needs or other needs, we may call pain points they are looking for or desire to take an action.
Now, let’s take a look at them.
1. HubSpot CRM
Started in 2014, HubSpot CRM is a cloud-based platform that combines tools and integrations, making it multifunctional software for business growth. Its activities are divided into hubs, which can assure businesses of the marketing, sales, services, and operations they can provide.
Even though it’s a free tool, it does have premium features for unlocking several tools and integrations. Due to its user-friendliness, it is more proven to be helpful for the features it provides as follows:-
- Offers customer database covering marketing insights.
- Sales analysis and task management.
- Free Gmail and Outlook Integrations
- Sending emails to countless audiences
- Analytics and Lead Generation
- Enable Audience Segmentation
Besides these, HubSpot also provides integrations with several platforms, including social media, live chatting, and a customer support portal.
2. Zoho CRM
Zoho CRM is seen in the same terms as HubSpot, and the differences in the pricing have divided the businesses to choose one among them. Here, selecting a paid plan is more preferred, which also comes at a reasonable price of around $14 per month. As a competitor of HubSpot, its interface is incredible yet narrower than that of the latter. All of its functions are similar to those of HubSpot, yet the pricing and interfaces are not praised much by users. With more aimed business growth, HubSpot gets the upper hand as its interface supports more growth, and businesses tend to choose this system even though it’s a pricey one.
3. Salesforce
Apart from the popular CRMs like HubSpot and Zoho, we have other options, such as Salesforce. HubSpot is a set of tools for almost every CRM function, and it mainly concentrates on inbound marketing. On the other hand, Salesforce is particularly a sales automation software. If we compare these two systems, we can see that Salesforce has plus points while providing sales reporting and forecasting with baseline plans.
Salesforce supports customisation, which enables its features and plans. Other features that attract Salesforce the most include its Standard dashboard and AI Engine known as “Einstein”. Thus, Salesforce provides robust tools like HubSpot, and its features have amazing ideas, businesses have to take a look at it definitely!
4. Pipedrive
Pipedrive is another popular option if you want to bring improvements, especially activities related to sales. It’s known as a sales automation system and caters to the idea of serving salespeople’s interests. The visual pipeline of this platform can help identify opportunities and track leads.
It can also automate repetitive sales tasks, which means you can move deals to the next stage and create follow-up emails. The sales assistant gives tips and reminders to improve productivity and sales on time. Regarding pricing, Pipedrive has four plans and is much more affordable than HubSpot.
Some of the features you should be noticing are as follows:-
- Creating custom fields and managing the sales pipelines.
- Boost email marketing with its support features.
- It has over 300 integrations in categories like accounting, email marketing, customer support, etc.
- Also, as lead management software, it has features like a chatbot, lead inbox, web forms, and smart contact data that help you generate leads on time.
5. Nutshell
Nutshell CRM was launched in 2010 and is known popularly for its simple-to-use features and user-friendly interface. By signing up for Nutshell, you will be able to enable the following core features:-
- Smart sales automation
- Nutshell Forms and Analytics
- Email marketing(can send free 150 emails)
- Simplify the complicated task of letting everyone access the page.
Nutshell’s only limitation is its ability to customise its features and allow integrations. They often also get involved in the entry of data repeatedly, which can hamper the sole purpose of using it. Even though these concerns may arise, Nutshell can be worth taking a trial of 14 days.
Conclusion
As we conclude our article on the top CRM systems that can lure Kochi customers, let’s summarise what we have discussed and expect. We have defined the meaning and significance of CRMs and moved over to the popularity and benefits one can expect from using these systems. Because of our focus on Kochi, we have identified the top five CRM softwares that can be utilised to manage your sales accordingly.
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