Search Engine Optimization (SEO) is unavoidable in growing a business in today’s tech-oriented world. It grants visibility and brand recognition and effectively grabs target audiences. A good SEO expert is necessary for every growing business. As the saying goes, “Even the best sometimes needs help”. An SEO expert might need a few tools to fasten their process and deliver the work effectively. Before that, ensure you explore the best digital marketing course in Kochi. Given their features and efficiency, these tools are essential SEO tools for Kochi marketers since they need to keep up with the competition in this tech hub. Without wasting much time, let us dive into each tool in detail and explore the Tools and resources for Digital Marketing.
1. Google Search Console
The most significant search engine Google, provides this tool as they test your websites on their search engines, giving you insights on how your websites will perform on Google search results. This is unique because it is primarily free and delivers visibility results while searching. A few features of the Google search engine include:
- Checking the rankings of your keywords
- Fixing indexing issues
- Monitoring click-through rates (CTR) of your websites
2. Google Analytics
Another Essential SEO Tool for Kochi marketers is Analytics. This is another tool Google provides that offers data and website traffic. You will get user behaviour and can analyse your competitors using Google Analytics. It lets you know what performs better and what needs to be improved. It includes features such as:
- Analyse where your traffic comes from
- Which pages from your site perform better
- User behaviour, such as how they navigate your site
3. Ahrefs
Ahref is a premium tool for SEO and SEO Experts. Although it’s a paid tool, it’s worth spending on it, given its features, especially for marketers in Kochi. It specialises in SEO and competitor analysis. Ahrefs most popular features are:
- Helping you find keywords for your content
- Enables you to analyse your competitors and backlinks
- It offers in-depth research and helps you build strong backlinks for your webpage.
4. SEMRUSH
SEMRUSH, compared to other tools, is an all-in-one SEO and marketing tool. This is amongst the most essential SEO tools for Kochi marketers. SEMRUSH ensures detailed data and insights to analyse your business and its competitors. SEMRUSH comes with features like:
- Keyword research including short, medium and long tail keywords as well as Latent Semantic Indexing (LSI) keywords
- Provides rank-tracking of your websites along with auditing
- SEMrush also provides content ideas for your business if you still need to get one.
5. Yoast SEO (used in WordPress)
Yoast is an SEO plug-in tool for WordPress, which powers numerous sites on the web and, therefore, could be used by Kochi marketers. It specialises in On-page SEO and blog optimisation and is very friendly for beginners. Listed below are the features offered by Yoast:
- You can use it for managing meta tags
- Use yoast for making XML Site map
- Increase the readability of the content
6. Moz
Like the other tools mentioned in the article, Moz shares similar features, but a few are better and more premium. What sets Moz apart is its interface, which is friendly for both beginners and experts. Moz comes with features such as:
- Tracking your domain authority
- Optimising features for search engines
7. Keyword Planner by (Google ADs)
Google’s other tool or service for SEO is its keyword planner. This is amongst the most reliable tools for keyword selection as the Google search engine itself provides the data. Keyword planner is a tool available in Google Ads and offers you benefits like:
- Finding new keywords
- Asses the competition for each keyword
8. Answer the public
AnswerThePublic is an essential tool for SEO. It provides you with content based on what the user wants online. It suggests keywords based on users’ search queries. AnswerThePublic enables you to:
- Brainstorm your content and longtail keywords
- Generate keywords for your content or use the most popular search queries.
9. Screaming Frog
Screaming Frog, among other tools, is a more technical tool for SEO. It is also a crawler bot with numerous technical features that assist you in checking your website or webpage. The significant features of the screaming frog are as follows:
- Identifying broken links or duplicate content
- Recognising missing metadata
- Analyse the page site and its metadata
- Create XML Sitemaps
- Gathers key onsite data
10. GTmetrix
This tool for SEO is meant for web page or website analysis. Several popular agencies use it to test their website, showcasing their quality and reliability. It provides you insights via its analytic dashboard. GTmetrix is known for features that include:
- Detailed analysis and data like your website speed and performance
- Suggestions or solutions to problems and how to fix them
- Proposes a visual breakdown of the analysis and technical information, making it easier to understand for you
Why are these SEO tools essential for Kochi marketers?
The landscape of kochi is growing in IT and contributes mainly to the growth of the nation’s sector. Kochi is a growing IT hub with sufficient competition, allowing you to thrive and enhance your skills regardless of your role. As an SEO expert, use these essential SEO tools to upskill or work effectively with brands and businesses.
CONCLUSION
To sum up, there are few other tools for SEO marketers in Kochi, but these are ten of the best tools you can rely on for your work. Explore and test other popular tools to see what works for you and doesn’t. It also lets you find tools you’re comfortable with, which others find challenging. Overall, these tools are there to assist you in your work. Remember, tools don’t make good SEO expert’s skills do. Make sure you learn the best Digital Marketing Course, connect with experts and keep learning or working to be the expert SEO you aspire to be.
Aviv Digital is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844
