YouTube, as a social media platform, has been an amazing space for content creators to share their valuable content ideas and monetise them. What does it mean for the Kochi businesses? If we put it simply, YouTube has been having a greater impact on the localisation of the community interests, particularly for someone affiliated with the businesses or brands. 

In recent years, YouTube has leveraged the power of both the YouTube shorts and minute-long videos and, just like other social media platforms, advertising has also become possible. These activities are often easy to say, and if a business in Kochi wants to start, grow or expand their marketing strategy, only constant efforts and consistency could generate a lead. 

Tools are very important in such a process, and we are here to help you list some of the handy YouTube marketing tools in this article. 

Why Businesses Have YouTube to Look Forward to?

Businesses, especially in Kochi, have potential reasons and causes through which YouTube becomes the best platform to perform and engage in their marketing activities. It could be advertising, influencer content, affiliate marketing, and many more activities that have possibilities to turn the tables in YouTube. Here we go with some YouTube statistics that can more likely rush you towards content creation over YouTube. 

It is also essential for every professional or business to learn more about YouTube algorithms that can help you thrive in a world of creativity and competitiveness. 

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Understanding YouTube Marketing in Kochi’s Landscape

There are many fields where YouTube marketing can work very well.  As we have said earlier, the localisation of interests has also been prominent in Kochi, which can bring opportunities if leveraged properly. 

The first reason is the popularity of the vloggers who are very creative in sharing content like:-

  • Yummy food recipes and local cuisines of Kochi’s local food spots. 
  • Reviews of the best tech software, as well as tech accessories or gadgets within Kochi’s best offline showrooms. 
  • Lifestyle advice while living in a busier city like Kochi. 
  • Local tourism spots to visit and engage local and foreign tourists to enjoy around. 

Secondly, these vloggers are very fine to the content’s detail. If locals are the target audience, their videos are about mixing languages and interactively engaging them, and sometimes, it’s fun content. If you’re still wondering why businesses in Kochi can have an upper hand in YouTube marketing, you should understand that the sole purpose of engagement and pure content serves best for the business needs and market demand. 

Amazing YouTube Marketing Tools for Kochi Businesses

Now, let’s move to discussing the YouTube marketing tools that can cater for Kochi businesses. There seem to be very popular and standout tools out here, and let’s discuss them in this section. 

1. Sprout Social

Sprout Social is a very popular social media management tool. As it supports YouTube marketing also, we’ll tell you why it may sound to be a good marketing management tool. It is mostly used for activities like performance, engagement, and leveraging content as social strategies could help progress a brand in YouTube. 

What It Does!

  • Track video performance and audience growth, with metrics like no.of views, likes, comment trends, etc.
  • It has a feature called “Smart Inbox”, which enables replying to YouTube comments effortlessly. 
  • Hashtags and videos can be tracked and analysed to enhance your content strategy over your competitors. 
  • Extensively used to schedule, publish and promote video content(YouTube Shorts, etc). 
  • You can spot the demographics and preferences of your target audience, so your content doesn’t miss out on reaching the right hands. 

          What It Doesn’t!

  • It’s a tool which has a particular feature called “Social Listening” and has very limited room to research keywords or optimise for SEO. 
  • You can’t create thumbnails directly unless you have added it to a centralised asset library. 
  • Generally expensive and may not be suitable for small-size businesses. 

2. TubeBuddy

As we have stated that Sprout Social is not a match who looks up to the use of SEO in YouTube, the answer to that question is TubeBuddy. This tool is built in interest and best to use for people like content creators, influencers, and businesses who are looking forward to encompassing SEO strategy for YouTube marketing. 

What It Does!

  • Provides insights on a video’s views, watch time, and engagement.  
  • Options to optimise for SEO, suggesting suitable tags, titles, descriptions, and exploring keywords to boost the results. 
  • You can also create and A/B test custom titles and thumbnails so that you can get a good amount of clicks. 
  • By using this tool, you can update several videos at the same time. 
  • There’s a card and end screen template feature which can help you create interactive videos. 
  • Also enables competitor analysis to improve your content strategy. 

What It Doesn’t!

  • Its functionalities (like content scheduling) are designed for a platform like YouTube and exclude Facebook, Twitter and Instagram from its scope. 
  • It is to be noted that TubeBuddy works well for content generation in YouTube solely, and it’s not recommended to use the same kind of ideas for other social media platforms.     
  • A/B testing functionalities are particularly limited.       

3. vidIQ

vidIQ is another YouTube marketing tool, which can be used as a trial before upgrading to a pro version. vidIQ is also a popular option for those who are looking for video optimisation and SEO tools. 

What It Does!

  • Helps in suggesting almost 50 unique tags needed for your video content.  
  • Enhance the content by its feature of letting you pick what’s ideal and what’s not.      
  • Analyze the competitors of the content you intend to schedule and publish.
  • Channel auditing can also be enabled and purposed into your content.      
  • You can divert attention from excellent content to a new one. 
  • You can also stop a campaign and remove tags or text links as you wish.  

  What It Doesn’t!

  • Too expensive for smaller businesses to afford, even when its features are suitable to their needs. 
  • The free version doesn’t have many features you can explore.  
  • It is mostly regarded as an unresponsive tool with a poor user-friendly interface. 
  • Its use is extremely helpful, but over-reliance on it would harm the creator’s ability to create a strategy.                             

4. SocialBee

SocialBee is also a known tool through which you can enable effective campaigns for YouTube marketing. It’s also a tool which is used for the same purpose as the other YouTube marketing tools, and we’ve got certain features that describe why it’s worth using. 

    What It Does!

  • You can seamlessly schedule videos and shorts and maintain a content calendar. 
  • Get insights into when to schedule to keep a consistent reach among the audience and also your subscribers. 
  • Has a user-friendly interface, easing the overall process of posting videos, optimising it by adding appropriate tags and descriptions, and selecting the date to publish. 
  • Enable the scheduling of first comments for your YouTube videos. 
  • Offers multiple workspaces to work on each different YouTube channel or projects separately. 
  • Has an AI assistant, which is handy for getting attractive titles and descriptions. 

     What It Doesn’t!

  • The only limitation it poses is in the collaboration features it provides. In short, it has less extensive features for team collaboration compared to other social media management platforms. One of the instances you could find is the built-in approval workflows where functionality is limited to tagging users and doesn’t let you assign tasks. 

5. YouTube Analytics 

YouTube Analytics also is very much of benefit if your business is particularly concentrated towards engaging in YouTube marketing. This is suitable for people who are much interested in finding the metrics related to performance, engagement, traffic and real-time data within YouTube. What you can get by getting data from YouTube Analytics is about:-

  • Video performance 
  • Audience demographics
  • Traffic sources through which people reach your videos. 
  • Engagement metrics, including likes, shares, comments, CTRS, etc. 
  • Expected revenue that could be generated through RPM(Revenue per 1000 views).

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Conclusion

This article mostly discusses the tools for Kochi businesses, which is concentrated on YouTube marketing. We have explored the best of five amazing YouTube marketing tools, which could be a helping hand to your future business. Choosing an affordable and effective tool that simplifies a complicated task can be time-consuming and confusing, yet we have found some of the tools that can actually work out if you are planning correctly when and how to unleash the content strategy in YouTube. 

Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844