Kochi, a popular IT hub in Kerala, is experiencing rapid growth in business and technological sectors. With the rising technological industries, there is an exponential growth in the demand for digital marketers and digital marketing courses in Kochi. These courses equip students with the essential knowledge, tools and techniques to excel in digital marketing. Digital marketers are a requirement for almost every company trying to establish an online presence in the digital world. If you want to pursue a career in digital marketing, here is everything you want to know about digital marketing in Kochi.

Overview of Digital Marketing Course

A digital marketing course trains you on various strategies and tools for promoting a product or service online. In this digital age, with technological advancements, digital media has become the most effective platform to advertise products. As of April 2024, 67.1 percent of the world population are internet users, and 62.6 per cent of the world population are social media users. With the widespread use of the internet and social media, these platforms have become crucial for advertising. Reports suggest that in  2023, the market size of the digital advertising industry across India reached over 400 billion Indian rupees. 

In simple terms, digital marketing is advertising using digital media. Digital marketers use various strategies to reach their audience. SEO, SEM, Social Media Marketing, Email Marketing, etc., are some of the basic concepts of digital marketing. The following are some of the important digital marketing strategies.

SEO

SEO (Search engine optimisation) is an important component of digital marketing, focusing on improving website rank on search engine results pages. These practices are essential to increase visibility and clicks. Most people tend to visit the top three or five websites that appear on the search results. Most users do not bother to go down further, let alone to the next page. SEO is the practice of optimising the website and its content to rank the page on top of search engine result pages(SERP). SEO techniques are used to improve the organic traffic to a website. There are various SEO techniques involved in website optimization. Here are a few important techniques; 

  • Add suitable topic-related keywords. 
  • Creating well-researched and quality content.
  • Website speed optimization for better user experience and reduced bounce rate.
  • Testing compatibility of the site across all kinds of devices
  • Adding long tail keywords to reflect the user search query.

SEM

Search Engine Marketing (SEM), aims to help websites rank in SERP. SEM involves paid strategies. PPC (Pay Per Click) advertising is a popular SEM practice where, when each time you click on an ad, the advertisers get paid. SEM helps improve visibility and attract targeted users to the website.

Social Media Marketing

Social media marketing uses Social networking platforms such as Facebook, Instagram, and X to advertise and connect with clients. The digital marketer must devise various strategies to advertise on social media. One must also stay updated with the changing trends on these platforms to craft engaging marketing campaigns.

Email Marketing

Promotional emails that you receive after signing up on a website or subscribing to their newsletter are considered email marketing. These promotional emails include emails informing customers about special offers, new launches, and product updates. Email marketing is a cost-effective marketing tactic that can improve sales and customer engagement. 

Content marketing

Content marketing focuses on creating quality content to attract customer engagement. This is yet another non paid strategy to drive in customers by providing them with useful and creative content through website and social media. High-quality content is important for digital marketing because if the content is not up to the mark, it can impact the marketing efforts. 

Analytics

Data analytics is vital in digital marketing, which involves collecting and analysing data to evaluate marketing campaigns’ success. Tools like Google Analytics help understand target audience demographics, which can be used to tailor ad campaigns based on these insights. It is also important to analyse the campaigns’ performance to make further improvements and to determine the success rate.

These are some of the key techniques used in digital marketing. You can choose to specialize in any of these to build a career in that field. Apart from these strategies, it’s essential for a digital marketer to develop certain skills. One of the most important skills is the ability to continuously learn and keep updated on the latest trends. As the digital world constantly evolves, so do the tools and strategies in digital marketing. A digital marketer must always stay updated on these to create effective marketing strategies.

Career opportunities

A digital marketing course, typically lasting for 6-8 months, educates students on various aspects of digital marketing including skills, tools and techniques necessary to promote products and services. After the course, you can choose an industry of your choice to work for, as most companies require a digital marketer. Digital marketing graduates usually start their career with an internship and can further go for positions such as SEO Specialist, social media manager, content manager, PPC specialist, market research analyst, marketing manager, content strategist, etc. You can either choose to work in-house or look for freelancing opportunities.

Why should you choose digital marketing in Kochi?

With its dynamic IT sector and advanced infrastructure facilities, Kochi is suitable for businesses and creates several job opportunities. The Infopark in Kochi itself has over 500 companies. Hiring a digital marketing team or seeking help from a digital marketing agency has become a requirement for businesses nowadays. Digital marketing provides strategies to popularise your product or service to worldwide viewers. Compared to traditional marketing, this is a cost-effective strategy as it would require spending a hefty amount of money to get that kind of worldwide reach with traditional marketing. This is beneficial, especially to small-scale businesses and start-ups. This provides an opportunity for them to compete with large-scale companies. A company can reach greater heights with the best strategies and the right digital marketing crew. Businesses use the potential of digital marketing to survive in the modern marketplace. 

Digital Marketing Institutes in Kochi

Kochi is home to several top-notch institutions offering digital marketing courses. Aviv Digital is a prominent academy providing digital marketing certificate and diploma courses with excellent classes, internships, and faculty support. Aviv’s students get access to premium paid tools and assist them with website creation and interview preparation. Other notable institutes in Kochi include NIIT, IIDE, etc. 

Conclusion

The rapidly growing IT sector of Kochi offers plenty of job opportunities for digital marketers. Choosing the right course depends on your interests and career goals. Since Kochi is a fast-growing city with a thriving ground for industries, you will find several digital marketing job opportunities in Kochi. Foreseeing this demand for digital marketers, several institutes have opened their classes in Kochi. Learning a digital marketing course in Kochi can lead to promising job opportunities. If you desire to secure a stable job in Kochi, digital marketing is a promising choice to consider.

Aviv Digital is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844