Has pursuing a career in digital marketing been of interest to you? Digital marketing is a field where you can explore the greatest of opportunities it has to offer. As we live in the digital age, we have most of our lives covered by digital platforms, and you can guess what the future will be like in this new age. In this article, we will be discussing on how you can kickstart your career in digital marketing from scratch, and it may catch you up with interesting ideas and facts.
Why is Digital Marketing Popular?
Marketing is a way through which a brand’s product is made relatable to people’s lives. Thus, digital marketing is a marketing method in which digital platforms serve as a medium to market a product or service. If you want to know why digital marketing is popular, the following reasons would be helpful for your queries.
- Customer Engagement
Digital marketing is known for communicating ideas to its customers. Crafting personalised marketing strategies, easing customer hurdles in purchasing, etc., are examples of how digital marketers strategise ideas when marketing a product.
- Data-driven marketing
Data is a primary source of digital marketing. Without proper digital analytical tools, developing a strategy might not be possible, and there may be difficulties in attaining the desired results after giving a go for marketing campaigns. Thus, data provides the basic idea of how to circulate the campaigns and make them resonate with the audience.
- Targeted audience marketing
Targeting the audience is very important for digital marketing. Bringing calculable results and learning how to use these results for further activities enable targeting a specific audience. It states that looking after a specific audience can nurture effective marketing campaigns and leads.
- Cost-effectiveness
Digital marketing sounds very complex, and people are used to assuming the costs for such services would be very high. Actually, digital marketing is more efficient than traditional marketing as costs incurred can meet up to the amount of leads generated and also betters user engagement. This cannot be promised for the latter case.
- Enhanced Brand Awareness
Brands gain product recognition through the way their website, social media, etc, are arranged and made visible online. Digital platforms today have features to help businesses thrive, and they can gain brand awareness with the help of digital marketers.
Why Choose a Career in Digital Marketing?
As we have discussed why digital marketing is popular and known, we can now understand why choosing digital marketing could benefit you by considering the opportunities in the digital marketing landscape. Let’s follow the points below:-
- Rising Demand for Digital Marketers
Companies have been spending heavily on digital marketing services, and this trend will continue in the coming years. According to Statista, the Indian financial year 2024 saw a 30% growth in companies’ demand for digital marketers compared to FY23. This amount is estimated at 410 billion Indian Rupees. Simply, we can understand that companies are looking for experts who can handle their digital activities efficiently.
- Meets Skills with Salary
Digital marketers are paid well as they are equipped with the necessary skills. As with each job role within digital marketing, skills and salaries vary. According to Indeed, the average salary of a digital marketer in India is estimated at ₹18,105 per month.
- Remote Work Opportunities
You can easily work from your comfort zone and meet the marketing needs of a company. There’s been a recent shift of marketers who desire to work at their pace rather than on-site jobs. Such opportunities would help digital marketers to work anywhere in the world without considering the location of a job role as a barrier to their career.
Components of Digital Marketing
Are you getting optimistic about the future of digital marketing? Regardless of how much digital marketing may expand with the trends and technology, certain components would serve as your expertise in digital marketing. This might help you get employed for a specific job position in a digital marketing agency.
- Search Engine Optimisation(SEO)
It is mainly known as SEO, which is a key digital marketing skill. It is the activity of gaining organic traffic for a website. For that, websites are to be optimised by editing contents like title tags, meta description, and the URL structure of blogs with appealing keywords, building links for an article, checking its technical side by ensuring the website is secure with HTTPS in its URL, optimised for mobile screens and how much time the website may take to load. So, learning SEO would cover these aspects in-depth, and you could also become an SEO Analyst someday!
- Social Media Marketing (SMM)
Like search engines, social media is a popular digital channel. By specialising in social media marketing, you can learn how to enhance a brand’s online presence by making its social media accounts engaging for its audience. This helps boost product sales, and earning expertise would mean handling social media platforms like Facebook, Instagram, LinkedIn, etc., and developing strategies with analytics in hand.
- Search Engine Marketing (SEM)
SEM refers to paid search ads that appear in search engines. The aim is to increase the online visibility of specific websites or web pages, boosting paid traffic for a brand. As for being a specialist, you will gain practical insights into how advertisements are set and optimised with keywords and the budget of those advertisements.
- Email Marketing
Email marketing is a branch of digital marketing in which email is a medium for promoting a product or service. It helps you dive into the consumer aspect of marketing, as its role involves sending attractive emails to potential customers through newsletters and templates. You will learn how to personalise and send emails automatically and analyse email metrics to make marketing profitable.
- Content Marketing
Content is the creative aspect of digital marketing, where items are presented with suitable content for respective digital channels. You may have heard of content types like blogs, newsletters, podcasts, videos, emails, social media posts, etc. Content marketing can thus help you to create different kinds of content with how it captures the audience. For years, it has been gaining importance for how it has popularised digital marketing activities and helped in attracting a specific audience for a specific product or service. This is a space where you can utilise creativity for business strategies and explore several job opportunities.
- Affiliate Marketing
Affiliate marketing is promotional marketing done by so-called affiliates, such as individuals or companies. They receive a commission or a part of sales, which is decided on how sales get a boost after affiliates have promoted to make their product gain visibility among a specific audience. Getting expertise in affiliate marketing could help you understand its fundamentals, how to become an affiliate advertiser and affiliate publisher, and how to use analytics to make this marketing method beneficial for respective businesses.
Step-by-step tips for building a Digital Marketing Career
Now that you’ve explored the complete guide to digital marketing from its core, it’s time to boost your aspiration to become a digital marketer. As you can see, in Kochi, like any other city in India, digital marketing has been popular, and there are people who are looking forward to learning digital marketing and finding opportunities within the city itself. Thus, this section will answer your queries by providing steps to launch yourself as a digital marketer.
- Find Suitable Digital Marketing Academies or Enrol Online Courses
Look for the best digital marketing academies in Kochi before enrolling in an online course or a course in another city. You can check the academies’ websites, look at their syllabus and see how previous students have appreciated their courses. If that sounds promising, you can contact them for additional details like fees and enquire about modes of classes, internships and placements.
If you’re unsatisfied with either of them, you can undoubtedly enrol for online courses(free/paid) from online academies like HubSpot, SemRush, and Udemy and elevate your basic skills from scratch. Some of the known digital marketing academies are Aviv Digital, NIT, IIDE, etc. Go and get a slot for your career now.
- Choose Your Niche
Now is the time to decide which area of digital marketing makes you more employable and raises your aspirations to work. We have already introduced you to SEO, SMM, SEM, and many others. After enrolling in courses, you will get an idea of which areas interest you the most and decide on that before you complete your course. Salaries for each job position may vary depending on how you would make it the best niche in digital marketing.
- Gain practical experience
It is essential to gain practical training today to get placed. Try to work as an intern or look for an entry-level job so that you can earn the ready skills to boost your career. These practical experiences help explore diverse tools and strategies that may be valuable in adding to your resume, portfolio, and your job.
- Build a Website/ Social media for your online presence
In the meantime, while working as an intern or a student, build a website highlighting your skills and effort as a digital marketer. Include your practical insights and better convey your ideas, which may be helpful when introducing yourself to hirers. You must ensure that your website has higher rankings and traffic by using the tactics learned in digital marketing.
- Prepare a Resume, Portfolio and Apply
After or before completing the digital marketing course, you must start preparing a resume. You can get free resume templates from Canva. Remember to make it simple and highlight the necessary details. The hiring executives expect your essential skills and talents to match up with what you’re presenting to them. Along with the resume, ensure you have a portfolio describing your practical work history and gained insights. After creating your resume and portfolio, apply for desiring jobs on job apps like LinkedIn and Indeed and even on job sites like Naukri.com. Here, you can choose location-based jobs like on-site, remote or freelancing.
- Networking and Freelancing
Networking serves as a basis for freelancing. As for networking, you can join the workshops, whether online or offline. Digital marketing experts take these workshops, and as you attend them, you can attain many more industry insights that can elevate your scope of digital marketing. Connecting with people on platforms like LinkedIn is essential if you’re committed to building networks. If you want to be a freelance digital marketer, LinkedIn can earn you opportunities for both networking and freelancing.
- Marketing certifications
Developing your current knowledge comes first after completing an online course. As digital marketing activities evolve rapidly, digital marketers must enrol in additional courses to obtain a marketing certification and use it for the job position. Some of the recognised certifications can be earned through Udemy, HubSpot, Coursera, Hootsuite, etc.
- Stay updated
As trends are meant to evolve digital marketing in its own way, you must stay updated in the landscape. Your skills and knowledge regarding today’s digital marketing will help you thrive in this field and explore several opportunities on your own. Getting marketing certifications and building essential networks provide a base for you to stay here. Thus, getting updated can be helpful when looking for more career opportunities.
Career Paths And Opportunities
In the above section, we have given the guide you can follow before you land up getting a job in digital marketing. As digital marketing is concentrated not only in itself, the importance of its niches has diversified the roles of a digital marketer. This section will be looking into these roles for you:-
- Digital Marketing Specialist
Being a specialist in Digital Marketing can be highly recommended if you’ve already worked as an intern. They manage and execute campaigns across multiple platforms like social media, organic and paid search, email, etc. The campaigns across platforms are decided by the respective companies or agencies, and specialists have to guide the marketing team and voice for the brand.
A digital marketing specialist in India is expected to earn ₹30,000 monthly(Glassdoor).
- Digital Marketing Manager
Digital Marketing Manager is the senior Digital Marketing Specialist position. After gaining at least five years of experience as a specialist, they are responsible for leading the digital marketing teams and developing strategies. As for being a manager, they have to identify key trends in marketing, plan and analyse the campaigns, and train new members to their expertise. A digital marketing manager in India is expected to earn ₹ 21,000 monthly (Glassdoor).
- SEO Analyst
SEO Analyst is a specific post for those who desire to gain experience in SEO. The role of this job position is to boost online visibility and rankings in the search engine by optimising the content of a website by its location, article’s title tags and descriptions, building backlinks and so on. SEO analysts have further job opportunities, such as outreach specialists, link-building specialists, etc. An SEO Analyst is expected to earn ₹22,000 monthly (Glassdoor).
- Social Media Manager
Social Media Manager holds roles in creating compelling content across the social media platforms each company wishes to enhance its online presence. The content is planned and developed so that social media campaigns get their reach for positive results. They are responsible for analysing the campaigns to improve their performance and also engage with the audience accordingly. Lastly, as they lead social media for the companies, they also have to develop strategies for the campaigns by staying up to date on social media trends that buzz on. A Social Media Manager in India is expected to earn ₹28,000 monthly (Glassdoor).
- SEM Analyst
SEM Analysts cover search engine marketing. Their roles include collecting, analysing, and interpreting data from paid search campaigns. They must be updated on trends and key ingredients of campaigns, such as impressions, clicks, conversions, ROI, etc. Thus, SEM analysts must improve SEM campaigns based on the collected data. An SEM Analyst in India is expected to earn ₹3,00,000 yearly (Glassdoor).
- Email Marketing Manager
Email marketing manager is accountable for creating email marketing campaigns and making them successful. They analyse the analytics from campaigns and provide suggestions for improving them. They also team up with other professionals to make the email campaign attractive and strategic so that it can catch people’s eyes. Thus, email marketing follows consistency in brand marketing and customer support for loyal customers. An Email Marketing Manager in India is expected to earn ₹7,00,000 yearly (Glassdoor).
- Content Strategist
A content strategist is assigned with tasks for strategising content through proper planning and creation. They must make content that meets business goals, which should boost sales, to make it feel well-planned. A content strategist has to draw several ways of creative content and use the one that can increase sales rather than letting it be ideal. A digital marketer with creativity in writing and hands-on experience in SEO, web analytics, etc, can look forward to becoming a content strategist. A content strategist in India is expected to earn ₹6,00,000 yearly (Glassdoor).
Apart from the above-mentioned career paths, you can look for many other positions which are similar to the job roles in a particular niche. Affiliate marketing also has career paths where you can take up manager or executive roles, mainly to lead and manage the team and create essential marketing strategies for making affiliate marketing possible and adaptable for business growth.
Freelancing is an option in your career path, as we have already discussed, along with networking. Let’s see, freelancing can also be opportunistic and such jobs can be found on freelancing sites like Upwork, Fiverr, Freelancer, etc. Other than freelancing, entrepreneurship is also a chance to use what you have learnt with your expertise, even if you are starting up your own brand or a digital marketing agency.
Aviv Digital’s Digital Marketing Program in Kochi
Aviv Digital is known as one of the popular digital marketing institutes in Kochi. For an aspiring digital marketer from Kochi, Aviv Digital will provide you with engaging classes with internships at Acodez IT Solutions, an IT company in Calicut, and also the mother company of Aviv Digital. Their digital marketing courses come in three sections: Diploma, Advanced Diploma, and Exclusive Course for Entrepreneurs. These courses promise you the following benefits:-
- Practical training in social media, SEO, Performance Marketing, and Affiliate Marketing.
- Introduction to other aspects of digital marketing, like content marketing, email marketing, AI, and WhatsApp marketing.
- Get mentorship from the experts and work on real-time projects.
- Avail you with placement opportunities in reputed companies.
Conclusion
As we wind up our thorough introduction to digital marketing for our future aspirants from Kochi, let us again summarise the points discussed above. For you to establish a career in digital marketing, we have explained the key reasons that may help you. Learning the components of digital marketing is necessary for turning its efforts into real results. Gaining practical experience through internships within or outside the academy can help you become skilled in digital marketing. Some other tips you should consider are networking, bagging marketing certifications, and so much more if you really get into the digital marketing landscape. Finally, we discussed some career paths and opportunities you can have after completing your course. Also, take a look at our digital marketing course in Kochi and enrol for the slot!
Aviv Digital is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844
