Digital marketing is a field of various niches, and there are marketers who have enhanced their career paths by making a fortune out of networking opportunities. The smallest way they built connections utilised their curiosity towards digital marketing perfectly and shaped their careers as professionals we see today.
Networking is an opportunity rather than a necessity, as it may reap benefits for you in the long run. So, it all may begin when you get excited about being a digital marketer and enhance your career after completing a digital marketing course, starting with available networks.
If you are still confused about nurturing your networking skills and creating opportunities, this article will help you brainstorm from the easiest to the most challenging tasks.
Why Build Networks in Kochi?
Kochi is a metropolitan city with a booming IT sector, and several job opportunities have also become competitive. As businesses are looking for potential marketers, there’s still a chance to find new opportunities and connect with people.
Building networks in Kochi is much easier before you think to in other opportunistic regions. You can genuinely get interested in the variety of opportunities if you first start at the local level. Networking at such a level is not something you could accomplish just for landing on a job position but to be someone who could constitute the digital marketing industry in your later phase.
Opportunities in digital marketing are wide-ranging, and networking will eventually help you broaden the current stage of your career. So, networking could be a worthy opportunity in Kochi that you can bring into your professional life.
Finding Networking Opportunities in Kochi
Networking is at the core of sustaining the digital marketing industry. Thus, finding networks is essential in creating future opportunities, too. As digital marketing Landscape evolves over the years, there will be more opportunities for networking in Kochi. Till date, we have some of the popular and common methods through which you can build networking:-
- Enrol for a Digital Marketing Course in Kochi
Pursuing courses where opportunities can be availed is what you must ensure if you’re just a beginner in digital marketing. Choosing the right guide to digital marketing Courses in cities like Kochi would help you out with networking at the basic level. From learning with peers to working with them, and engaging sessions with workshops are provided by the digital marketing academies. Here, you might meet successful professionals who may have been their alumni or industry experts from another company, etc. Thus, enrolling on a digital marketing course will expose you to such opportunities.
- Attend Local Digital Marketing Events, Workshops and Conferences
If you have decided to pursue a digital marketing career, you must stay informed when meeting different types of marketers. Especially in Kochi, even if you meet an industry expert for the first time, attend the events, workshops, and conferences they are part of. These sessions are not merely for getting interested in their ideas but for interacting with them regarding your curiosities. You can learn more about such events through social media platforms, some of which may have physical venues, while some are virtual.
- Utilise Social Media Platforms
You may have seen several videos on Instagram about not having leveraging social media platforms like LinkedIn, X, Facebook, etc, for job seeking, networking, and other opportunities. This is the same in the case of digital marketers. Even though these platforms serve to boost your professional capacities, skills, and networking, many of the opportunities happen to be missing for not being aware of the professional space they could provide you.
Here, you can follow up with people who aspire, work in and have expertise in digital marketing. Interacting with them and sharing your comments on their posts could be helpful for you. You could also shape your ideas into posts so that your prospects can understand how engaging you are in your professional space. Remember that your content may attract a specific audience who may believe in the depth of your ideas.
If you’re looking forward to any platform, for example, be it LinkedIn. The worth of joining such platforms is that:-
- You can see people from different backgrounds interact with each other by giving life to their ideas through memes, updates, and so much more!
- Besides, LinkedIn Learning offers the opportunity to learn specialised courses and engage in sessions with experts worldwide.
- Enhance your personal branding and online presence.
- Build Your Website
Building websites can also be beneficial when you decide to be open to work. The website should also become your digital marketing portfolio, where clients come looking for you. This is an opportunity to broaden your niches and work freely as a freelancer. Working as a digital marketer who owns a professional website can build networking opportunities such as follows:-
- Volunteering for digital marketing projects is great, as you can get connections by providing marketing services for clients.
- Showcase your expertise by sharing the testimonials of your happy clients.
It’s not necessary to build a website solely for networking and project purposes and to enhance your online presence, as you can deliver the same through the social media platforms we mentioned above. Yet, building a website exposes your practical experience to clients and provides networking opportunities in your career.
- Co-Working Spaces
Co-working spaces are a modern concept that implies being a centre of networking. Simply, they contrast with the traditional mode of office, welcoming employees from different companies to work together. This idea of work suits those who don’t need to invest in office infrastructure and work in a free environment. In other words, these spaces are places where each worker has the time and space to interact and thus may become each other’s networks in the future.
Co-working spaces in Kochi are also being introduced that favour even digital marketers and entrepreneurs. These spaces allow them to share ideas and map strategies, and hence, they learn from each other. It is a sprouting field for workshops and events where the workers could feel a work-life balance. Some of the co-working spaces are Centre A, DotSpace Business Centre, Incuspaze Coworking space, and KUBZ Kochi.
- Attend Startup and Entrepreneurial Meetups
Attending Startup and Entrepreneurial meetups can be another way to create networks among digital marketers. Events initiated by Startup Weekend Kochi, Startup Kochi, Startup Success in Kochi, Kerala Startup Mission, and many more have been platforms for digital marketers to explore the diverse startups who discuss marketing their products and services since they entered the market. Here, you get a chance to observe their marketing strategies and start building networks with them after the event. Some small conversations could land you bagging digital marketing projects and job opportunities.
- Collaboration with Digital Marketing Agencies
You should network with digital marketing agencies in Kochi and collaborate with them on different projects or works. These agencies are looking for people who could be entrusted with their work and expect the best quality from them. A freelance digital marketer could open his/her door to opportunities that can later bring long-term partnerships and rewards for their work expertise. Even with the competitive environment in this field, bagging any of the opportunities depends on the level of your networking. Collaborating with digital marketing agencies and building long-term relationships with them would bring many opportunities on the way.
Benefits and Challenges of Networking
It’s a common dilemma: Would I be getting opportunities even after building networks, or would I be staying inside a cocoon even after gaining experience? The major challenges most digital marketers face are ensuring better communication and confidence in following their passion for digital marketing. Most of them are reluctant to maintain long-term relationships as some of them may not promise them any opportunities. At the same time, some do not trust themselves to attain the benefits of the skill they have earned. These derail the opportunities one can build after building networks with experts. The most common benefits that a digital marketer could attain from networking could be listed as follows:-
- Space to learn from and engage with different people.
- A boost in your career
- Opportunities to collaborate with the best of the best professionals
- Client Referrals
- Access to new resources and strengthening trust among people.
- Problem-solving skills
Conclusion
Gaining insights from networking is definitely a benefit you can acclaim in your career. And for that, as a digital marketer, you’ve got to give it a try for networking and find how the above-mentioned opportunities might better your chances of pursuing digital marketing. It’s always sooner than later, so get ready to find opportunities.
Aviv Digital is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844
