As a coastal city of Kerala, Kochi has also embraced job opportunities in digital marketing. Hence, learning digital marketing is wholly understood as a career-driven course where you can weave an opportunity out of your skills. Businesses are looking for skilled people who can greatly assist their company’s product/service marketing. And so maybe they are looking for you too!
Kochi’s economic progress in major fields has also been the reason why digital marketing is needed as a course. Thus, academies could provide digital marketing courses in that meet the promised benefits after the course. This article will discuss how you may choose the right digital marketing course in Kochi and earn expertise to level up your career.
What are the outcomes of a digital marketing course in Kochi?
Digital marketing is a field where marketing through digital platforms and tools becomes possible and will be growing in the coming years. A digital marketing course equips you with the practicality of marketing ideas as well as how there could be trends to transform current practices. With the best of mentors, industry recognition, internships, placement assistance and other factors, your step into digital marketing could be upgraded.
Why is digital marketing an opportunistic career path in Kochi?
Digital marketing is often considered an opportunistic career path where they need digital marketers to unlock a new level for their product promotions. But still, you may wonder what type of opportunities lie in the digital marketing industry in Kochi for you to attain a successful career. Let’s point out some of them as follows:-
- Digital marketers are not constrained to a specific job role that can enhance your job role into diverse areas.
- Continuous learning over the trends can cater for your job roles with high salaries.
- Utilise digital marketing strategies when you decide to become a freelancer or entrepreneur.
How To Choose The Right Digital Marketing Institute in Kochi?
We’ve got you covered with why a proper guide to digital marketing is essential and how you can look for opportunities in the digital marketing field. Now, to attain all the above opportunities, we have to enquire about some details for choosing the right digital marketing institutes for you in Kochi. They can be understood as below:-
1. Reputation and Credibility
A digital marketing institute should be chosen when it definitely has a reputation and credibility in providing courses. Such institutes tend to offer the best services for students and help them to develop their skills professionally. Their institutes could also offer mentorship and sessions where you can interact with industry experts and professionals. There are many more reasons that make them credible among the other institutes, so we will follow up with them in the upcoming points.
2. Course Curriculum and Syllabus
Without getting details on the course, including its type, duration, mode of classes, and syllabus, you might enrol in an odd course. The type and duration of courses may differ for each institute. Most of the digital marketing courses are categorised into Diploma and Advanced Diploma, the duration of which also differs. Other than these, there are courses, especially for entrepreneurs. The names of these courses vary from each other, that the course syllabus also varies. However, you should ensure the following sections are included in the syllabus.
- Search engine optimisation(SEO)
- Performance Marketing
- Social Media Marketing( SMM)
- Email Marketing
- Google Analytics
- Affiliate Marketing
- Content Marketing
- Facebook Marketing
In addition to these, you may see digital marketing courses aligned with trends like AI, WhatsApp Marketing, Mobile Marketing, Influencer Marketing, and so on. Remember, some of them also provide online courses!
3. Faculty Expertise and Industry Experience
Faculties have a huge role in training digital marketers. Unlike school teachers, faculties, including trainers, are responsible for helping students explore the digital marketing landscape with practical approach rather than just theoretical knowledge. These faculties are, therefore, skilled and have expertise in digital marketing that can assist the students in grasping the syllabus easily and quickly. To know more about the faculty, you can contact the institute and ask for a demo session or watch their online tutorial classes. Some of the questions you can ask yourself after attending classes could be:-
- Did the trainer explain the right idea of the concept?
- Did the trainer give practical lessons on the respective part?
- Was the trainer taking the classes interactively?
4. Practical Training and Real-Time Projects
Getting practical hands-on experience after completing syllabuses is a core factor in deciding job opportunities. During the internship period, students gain a thorough knowledge of the digital channels and tools that are used most often. The internship period varies, like the courses provided, but you must ensure that your career has gained enough practical experience. As interns, you would get a chance to work on real-time projects, which are provided by any reputed digital marketing institute in Kochi.
5. Certification and Industry Recognition
The aim of completing a digital marketing course is ultimately earning course certification so that you can officially kickstart your digital marketing career. This is needed as it reflects your basic level as a beginner in digital marketing. You should ensure that, along with the course and internship certifications, at least is affiliated with Google. You can get additional certifications while learning and gaining experience along the way.
Again, this certification puts your skills as expertise and makes sure your path in the digital landscape is accredited by industry experts. For that, you have to look out for a digital marketing institute that has partnerships with industry leaders and professionals, as well as is certified and awarded for its excellence in leveraging digital marketing education for aspiring people.
6. Placement Support and Career Guidance
A digital marketing institute’s services tend to fail without proper placement assistance for students who have completed their courses. Therefore, you should enquire about such support from any institute you may join. A credible institute is responsible for assisting you with placements in Kochi and elsewhere. Try to contact the alumni if you’re not sure of the promise they’ve made. Career Guidance is another support you could lean on when you are already midway through your career path.
These become helpful for students when they prepare for the interviews and present themselves with the practical skills they have gained. Only the best of the digital marketing institutes can earn your faith in their courses, guidance, and support. Do check these when you’re looking for the best.
7. Batch Size and Student Support
This may be the least you can care about, yet if you’re concerned over issues in learning, you can even address it while you are pursuing this course. Some of the finest digital marketing institutes definitely help you with it. Have you heard of personalised learning? Some of them can provide that. If that’s the case, look for such institutes, gain support from trained professionals and choose your future careers in marketing.
8. Fees and Value for Money
There are cases where institutes demand, at times, low or high fees, which hinder the outcome of the courses. Fees are equivalent to the skills and certifications you can earn with the infrastructures like premium digital tools, course materials, etc., which they feel are necessary to be provided to complete the first step into a digital marketing career. Hence, decide to opt for the course when the institutes provide you with the perfect course when you’re aspiring for it. Never forget that you can also pay fees for instalments, so don’t make it a barrier to your area of interest.
Digital marketing institutes in Kochi offer marketing courses ranging from ₹25,000 to ₹73,000. So you have a chance to compare the fee structure and the different services offered by each of them. In addition to what we have discussed for evaluating the value of fees, consider factors like placement assistance, networking opportunities with alumni and digital marketing experts, internships, etc., if any other services are provided.
9. Alumni Network and Success Stories
Every institute keeps records of alumni who have graduated from their course. You can see their reviews or testimonials on their websites or social media accounts, which may help you understand how their course has helped students elevate their careers from scratch. These success stories are why you can trust their course curriculum and so on, which will instil trust in a particular institute.
You can even connect with any alumnus on LinkedIn to ask them personally about the courses and institutes. Thus, you could have networking opportunities if any of the alumni happens to be working in a reputed company or have earned more experience after completing their courses. There are a lot of opportunities where alumni can help you further with job assistance and networking.
10. Location and Flexibility of Learning
You should look for digital marketing institutes that can provide you with state-of-the-art classrooms, enabling you to be confident in a learning environment. You should also look for yourself whether there are classes equipped with projectors and whether the trainers are skilled enough to help out with the smallest issues. These are very crucial so that you can be satisfied with their assistance. A city like Kochi has many institutes where you can get every chance to exhaust the best learning infrastructures provided solely for the students. Since Kochi has such opportunities, you may choose any one of the institutes that interests you and be flexible in learning digital marketing topics.
Conclusion
As we conclude our discussion on what tips to ensure while choosing the right digital marketing institute in Kochi, let’s summarise some points of the article. Firstly, we briefly explained why digital marketing is necessary and the benefits it could provide in the long run, in the context of the role played by digital marketing for every business. Then, we discussed crucial points when you decide to pursue a digital marketing course in a city like Kochi. Some of the main things to consider are reputation, course syllabus, faculty expertise, practical training, course certification, fees, placement support and so on, which you can find in detail in this article.
Aviv Digital is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844
