Will AI Replace Digital Marketers?

Between the growth and expansion of tech, Artificial intelligence made a great cameo in the IT and digital industry. With its rapid spread of usage and people relying on it for multiple tasks, the concern regarding it has also increased. From fear of missing out, fear of losing and how to exploit its possibilities and make the best out of it, users are constantly hooked on the trend. A commonly raised query is the scope of Digital Marketing in the future, and whether AI will replace Digital Marketers. Let’s find out in this comprehensive article. 

What can AI do in Digital Marketing?

Understanding the capabilities of AI will let us be aware of what, where and how it can replace Digital marketers. It also lets marketers understand what their role is after AI implementation as well. Let’s look at each in brief:

• Content creation: AI has the capability to create content, but since it’s unaware or is meant to be trained with data and information to understand your audience, what do you intend? And what’s the goal? It can only assist you or make the content creation process easier, and not replace a marketer in general, unless fed with a huge amount of data and information.
• Social Media scheduling and responses: Tired of constantly responding to clients and possible leads? Dont worry, this is where AI comes to play. With prescheduling and planning posts, and pre-written messages for common queries, AI or its tools ease your social media management journey
• Email marketing: Just like how you manage social media with AI, e-mail marketing campaigns can be managed by AI. By automating and personalising emails, you can effectively generate leads and build customer relationships
• Chatbots: With custom chatbots or customer service tools, you can avoid constant contact with your clients or customers for common queries and conflict resolution
• Predictive Analysis: Using Data and Analytical AI tools, models, agents, or software can find, predict and gather trends or behaviours, helping you make informed marketing decisions and understand your customers. 
• SEO strategies and Keyword Analysis: With recommendations on keywords, with its ability to analyse the web and search engine, it also coins ideal SEO strategies for Digital marketers.

These are some popular capabilities of Artificial Intelligence, though it’s highly effective, the performance depends on the specs, how well a human feeds data, information and specs. So it doesn’t completely eliminate a Digital Marketer, but they need them to assist or train in order to perform the expected task.

What can AI not replace?

Since you are aware of its capabilities, let’s look at what AI cannot replace for you to strengthen your skills and focus on them to upskill, enhance and make you an irreplaceable asset.

1. Creative Skills: As a Digital Marketer, creativity and the ability to use it are a great addition. Understanding trends, human emotions on what they like, what they doesent and storytelling evokes or influences the people to take action. 
2. Brand Voice: Unless you feed data to your brand’s identity, values, intent and much more can only be exclusive to you. With cultural and natural context, only a human can reach the peak of the world or further.
3. Cross-channel campaign planning: AI cannot understand popular creators or comprehend the potential of collaborating with a popular creator. Coordinating with influencers, partnerships seasonal timing can be hacked by a Digital Marketer but not AI
4. Building relationships: An AI can only assist to an extent, especially when it comes to people. A Digital Marketer can build relationships, emotionally connect and understand unique instances more than an AI does. 

How will AI replace Digital Marketing roles?

Realising what AI can do and what AI can’t do, why dont we explore how AI will replace Digital Marketers? From turning regular content writers into a Content strategist or compelling a Digital marketer to do so. 

How to stay relevant in the AI era?

It’s understandable that it might be hard to stay relevant in the AI era, worry less, throughout time, innovations like these have put humans in concern. The actual fact is AI is nowhere near replacing you in this totality, but a clever someone using AI will. Here are some steps to stay ahead of the curve:

• Learn popular and prominent AI tools like ChatGPT, Notion, etc. You dont have to learn it all, but learn what’s relevant and assists your job role
• Always stay updated with new tools, strategies, innovations, et,c so you are aware and well prepared for another revolution like AI without losing your job
• Learn and develop soft skills that might be linked with managing, using or exploiting such new tools or tech.
• Create personal branding to increase your status as a professional and build relationships with clients, customers or your audience.
• Explore and investigate the possibilities and capabilities of these AI and similar tools or innovations through research and study.

Final thoughts

AI has changed the way people work, consume content online, interact and exist in the digital realm. While its possibilities are being explored on one side, growing concerns of losing jobs, roles and increased unproductivity are the talking point on the other side. Though it has advantages, it has drawbacks as well. Understanding both and using the right way, exploiting could put you at an advantage in the job market. Therefore, worry less about such innovations and understand it’s part of an enhanced and healthy living.

Aviv Digital Academy is one of the leading Digital Marketing course in Kerala. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, contact us at: +91 8156998844