In this technology driven era, our world is not only confined to pens and papers, rather in this 21st century, we perform each and every job digitally. So, in this modern era, we hardly use hackneyed marketing tools and that’s why marketing techniques have been transformed completely as compared to previous years. The way of marketing a business has replaced with advanced techniques and this is simply commendable. Today, digital marketing has become one of the pivotal marketing tools for all types of businesses.

Earlier in India, the internet is limited only with 16% until the end of 2013 and in the year 2014, usage of internet is increased and at that time 31% people were familiar with the internet. Now, in 2017, more than 70% businesses depend on the Internet and digital marketing and it is expecting that very soon near about 90% businesses in India will depend on online marketing.

So, from the above-mentioned data, we can easily conclude that digital marketing has already created a great influence over the business owners and the entrepreneurs. Now, many enterprises are showing a propensity towards digital marketing over the conventional marketing or traditional marketing because of its excellent mileage. With the help of this digital marketing, a company can reach millions and billions of customers within a few minutes. Digital marketing is enough capable of drawing more traffic or visitors to a particular site than any other media of advertising. There are also several paid campaigns which are available online through which a person can easily promote their sites and can get the attention from other customers.

Why is a company preferring digital marketing over traditional marketing?

  1. Firstly, it is very cost-effective. The amount of money that a company is spending in running a digital marketing campaign is very less but the company is getting a huge mileage by using this digital marketing. So, digital marketing is very effective for every business house specially for the start-ups. Because start-ups usually have a deficit of funds and hence, they can’t meet the budget that is already set by the traditional marketing methods and hence, digital marketing is the best choice for them because they don’t need to spend a humongous amount for this.
  2. Also, it enables a company to engage a company’s customers and personalize the messages to them, therefore improving the whole experience.
  3. It could also be incorporated into the traditional marketing campaigns. So, using both these types of marketing, a company will get more benefits and can earn more profits.
  4. Once people take notice of the product that a company is selling or your business, then they will certainly share it with their friends via social media and other mediums. So, the company will get more visits and earnings.
  5. The biggest advantage that this form of new-age marketing provides is that every time a company runs a campaign for their business, they can track every single metric real-time.

It is expected that by the end of 2017, 80% businesses will increase their digital marketing budget as they believe that digital marketing is the future of a company and very soon, digital marketing budget will surpass the IT budget.

The future and the scope of digital marketing is simply fathomless in India and in 2017 too, digital marketing will play the best and the result-oriented way of marketing. Below, we are mentioning some key channels that will play a pivotal role in deciding the future and the scope of digital marketing in India.

Mobile Marketing

The world of mobile is simply staggering and people are now using smartphones and other mobile devices in every step of their life. As the smartphone adoption is increasing day by day, now smartphones can be used in accomplishing various activities like ticket booking, banking, shopping, searching etc. A plethora of survey reports have claimed that more than 52% searches are done through the mobiles and you might be astonished to know that 89% of Facebook daily users come through smartphones and other mobile devices. The way mobile marketing is expanding in India, it will certainly boost up the growth of digital marketing in India.

Video Marketing

Now companies are switching to the video marketing because customers are nowadays preferring video content or the visual content over the traditional content. Brands can easily incorporate visual content into the list of ways so that they can better understand their customers, their interests, and affinity. If they are able to do this, then they will understand how their brand is being portrayed across all social media sites. Visual content also gives an idea how products are being used and adopted in the market. Hence, companies are implementing video content in their marketing tools so that they can allure more customers within a few seconds.

Email Marketing

Email marketing is another appealing trend of digital marketing which will surely rule in 2017. Email marketing is the best way by which a company can strengthen their customer relationship by nurturing the leads. A professionally and subtly designed email will certainly reflect your company’s image and hence, you must select those kinds of email templates which can be fit with your business and customer base.


E-commerce is the latest fad in digital marketing. The website has already become an integral part of every company and now, companies want to represent themselves very neatly and hence, they are opting for e-commerce sites so that they can attract more customers towards their sites. E-commerce is very much beneficial for those who are in the product marketing field:

Social Media Marketing

Social media sites are evolving day by day and they have an immense power to channelize a marketing campaign in an advanced, innovative and effective ways. In the coming few years, social media marketing will be ruling and indubitably, it will become the most popular digital marketing channels for branding, brand proposition, optimization, lead generations, conversions, and growth. Different social media sites like Facebook live, LinkedIn Twitter, and Instagram has already created a huge buzz and companies are utilizing these platforms for the betterment of their businesses.

Search Engine Marketing

Now, the companies have realised that if they want to enhance their visibility and customer base, then they must opt for SEO marketing so that they can stay far from their competitors. Using SEO, a company can uplift its search engine ranks. A survey claimed that 35-40% users usually prefer to check only the first page of any SERP (Search engine result page). So, every company is vying with each other so that they can engrave their place in the first page of a search engine result page.

Web Analytics

As an eminent business owner, you must know that how many persons are visiting your web pages, which search engines sent you the most visitors or guests, and what cities or locations are sending the maximum traffic to your site. With web analytics, you can successfully evaluate all this information and can take the actionable decisions which will boost your web presence. web analytics is another key channel of digital marketing which will help you to take some effective and robust business strategies which will certainly enhance your sells volume and business growth.

Career in Digital Marketing

Digital marketing is a vast area and the career opportunities are boundless. According to the survey report, the digital economy is growing 10 times faster than the traditional economy and firms are this fad of marketing quickly and are creating numerous job opportunities so that they can meet the country’s next trend successfully. You can check out digital marketing course opportunity here. 

Below, we are mentioning some job options for you in digital marketing which can give you a scintillating career.

A Web Developer or Web Designer

They are the persons behind all those eye-catching and enthralling websites. A web designer or developer is responsible for designing, coding and various other features which can make a website user-friendly and enthralling. The salary range of a web developer or designer in India is near about 3-6 lakhs per annum.

SEO Expert

A good and impeccable website will be of no use if you don’t have an adroit SEO guy. The prime job responsibilities of an SEO person are to enhance the web traffic and uplift the Google rank in a SERP. The person also needs to take care of analytics, PPC, Google Adwords, paid campaign and keyword count. The salary range of an SEO expert is 3 lakhs-7lakhs.

Social Media Manager

The person should possess a competent knowledge of all the social media platforms like Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube, and Instagram. Apart from this, the person also needs to work closely with the content team and marketing team. This job demands a lot of creativity and innovative ideas which will boost up the company’s growth. The average salary for a social media manager is 3.5lakhs-7lakhs per annum. 

Content Manager

This person is responsible for creating all compelling content which can be promoted through various channels like a blog, websites, social media sites, etc. If you are enough creative and have an in-depth knowledge of English and can win anyone’s heart with your words, then this job is ideal for you. You can expect the average salary near about Rs 2.5-5 lakhs.

Analytics Manager

The person needs to take care of Google Analytics, Yahoo Analytics, Piwik, Clicky, and Omniture. The starting salary of an analytics manager in India is near about Rs. 3.5-4 lakhs.

Digital Marketing Director

You must have 5-7 years of experience in digital marketing in order to become the digital marketing director. The person needs to take care of every aspect of digital marketing like entire digital marketing planning, promotional campaigns, making strategies related to web traffic, making improvements in websites, blogs, and other social media contents and also needs to do liaison with the content team, SEO team and web team. The salary of a digital marketing director is near about Rs 7lakhs-10lakhs

Apart from all the above-mentioned position, there are other opportunities like CRM manager, email marketing manager, mobile marketing manager, e-commerce manager and account director of digital media. You can check out digital marketing jobs 

In this steep and frantic competitive era, every business houses should adopt digital marketing if they want to make a ubiquitous presence throughout the world. In 2016, most of the industries and sectors were kind of struggling with a growth rate around 6 to 11%, but only digital sector encountered with a growth rate of 41% and the ratio will continue to evolve day by day. So, this is the right time that we all need to climb on the bandwagon of digital marketing and in this way, we can reach the pinnacle of success. 

Aviv Digital is one of the leading digital marketing training institutes in Kochi, Kerala. We offer a wide variety of globally recognized certification programs which includes SEO, SEM, SMM, Email marketing and Inbound marketing course.For more details, Contact us at: +91 9037 489 577