What is Quora?
Quora is a question and answer website, which is an excellent source of research on almost all the topics. It can be used to gain knowledge and also to build your network. People can share their personal opinions on the internet through the medium of Quora. You can add it to your marketing portfolio as it will bring you a range of knowledge.
Quora has been in social media for eight years, and since then, it has seized the attention of all the marketers. It is an open platform where you can ask, answer and edit the opinions on a particular issue.
Here we will discuss on Quora question and answers and how it is has a greater role in the digital marketing industry.
You might also want to check the digital marketing interview questions and answers.
How to Use Quora
You simply need to make an account in Quora and you can start asking questions. While students can use Quora to get solutions to problems, a businessman can use it in the marketing industry.
You can ask any question, and Quora will get you its answers from the professionals in that field like doctors, teachers, etc. There is no limit on the type of questions, you can ask whatever you want unless it is offensive to anyone. Answering the public’s question is the simplest way to build a good market or a professional brand. It’s always worth a shot even if you are not an expert on that topic.
Quora Marketing Tips
It uses a unique feature that follows LinkedIn and Twitter so that it can connect the group of people who like to have the same conversation. Ultimately it allows you to have a thorough discussion on the topic by people who know it well. It is beneficial to enhance your network and share your knowledge of the business. Also, you must keep in mind the interest of the audience. You must consider that your question or your opinion should not be sensitive and offensive to anyone as you can lose your onlookers that way. Make sure you bring out what people need, the unanswered questions and the untold opinions which are required by people.
If you are searching answer for a question based on a specific location too, quora advertising is a great solution just like the Local SEO.
Quora Question and Answer
You can see there are many websites which you can use to expand your marketing, but Quora is unique as it focuses only on the question and answers. Its main motive is to research and share knowledge. You can rely on the answers in Quora as it is answered by the professionals as well as some experienced group of people. Every user’s opinion and response differ from each other, and you can guess the correct best answer depending on the support given by the Quora community. Quora is designed in a way that it ranks the answers from best to worst depending upon the user support. Audience participation is crucial. More people will get to know about what you do and your expertise on the subject, and it will ultimately help explore your business.
This is very effective and you can include this in the promotion strategy, ideas on digital marketing for small business.
A Beginner’s Guide to Quora Marketing & Promotion of a Website
Quora is the best website to build your own business or to promote your existing website. There cannot be enough reasons to consider quora as a marketing strategy for business. It can bring the best out of your company by giving it a proper exposure.
Why Use Quora for Marketing
Millions of Quora visitors will get full publicity of the website or business they are about to start. So in a way, we can say that will make your company recognized.
Certain benefits of quora marketing are:
- You will be free to represent your opinion and your expertise on a subject so people can know you better.
- You can get advice and supervision from an expert if you have any concerns regarding your opinion.
- You can directly answer and provide the knowledge to anyone curious about your business or your work.
Digital marketing refers to expanding your network and business through advertising on the internet. Social media has become more useful than just for entertainment. It’s not a hidden fact that you can earn money through digital marketing.
Search engines, emails, apps, all are useful to build your network. Quora marketing is the most popular thing on the internet recently. It can take your company to a higher position and give it much acknowledgment if used resourcefully. There are many things you need to learn in Quora about how to use it at it’s best.
About Your Profile
The first thing you need to do right is to make an attractive profile which can gather more audience. You will have to put your brand name, company description, and other details about your position in your profile. You will have the reputation of your business at hand, so make sure you don’t answer anything incorrectly. Also, the kind of audience is essential because people who are genuinely interested in your field, who wants to share and get knowledge from you and from other experts related to your subject should be your audience.
After creating a profile, Quora will ask you to select topics that you like. Based on the given suggestions, you can make your selection. An alternate way is to subscribe to any other topic you want.
How to Build a Network
Building a network is by far the only thing motive of every Quora user. And its not very difficult if you know certain tricks like:
- Keep up with the Trends going on in your industry and do thorough research so you can answer adequately.
- Raise unique questions that never crossed anyone else’s mind. You can provide several links to get more information on the topic if anyone needs.
- Encourage your colleagues to follow you on Quora so that you can build an extensive network of your business.
- The best way to get recognition is to look for each and every person who is asking a question related to your industry and answer them. By doing so, you will build up your authority and grow your popularity.
- Another great strategy is to answer the questions to your blog post. You can go to your blog post and take the snippet which is very relevant that answers the question and put it on Quora and then you can link it back to your blog.
- Many sites use the content driven from quora, so if you are lucky enough to have answered a popular question correctly, you may get mentions in other websites too.
- You need to keep up with better consistency by continuously asking and answering questions. It will help you maintain your ground in quora marketing.
How to Get Traffic From Quora
Getting traffic in Quora is very important if you want to have a positive impact on people regarding your industry. Website Traffic means getting the most views and recognition in your marketing through Quora, also called as positive popularity. The only thing you should keep in mind is that you shouldn’t answer a question about which you are not sure. It can bring down your name and can make people doubt your expertise and knowledge on the subject. Do research before you answer so that people start believing in your words. It will bring you a lot of upvotes.
Put the link of your company or business in the answers, it will help you get traffic on your website. Another trick is that you could answer the latest questions related to your niche. To do so, you need to type your topic in the search box, and then several issues, concerning the topic, will come up. Some of the questions will be latest while some can be very old so you need to find out the most recent questions and answer as many as you can. After searching the questions go to the left corner, look for the filter named by time. You can choose any filter among them, but the best-referred one is the ‘past day’. It will give you all the questions which were asked in the past day. People are always active and communicating on the recent questions so you will be under the sight of others.
Another thing is getting the most votes in Quora, it can be a little tricky but possible. You need to search the most popular questions on Quora and research on them and then put your answer, so you don’t make a mistake. Just by posting the correct answers eventually, you will gain more upvotes. Other than that, you can also do ads on Quora about your work and industry.
If you have made a YouTube channel to post videos about your marketing and business, you can try this another method to get traffic on your channel. Check this YouTube marketing guide which will help you create a channel, post videos and optimize them. Also, know about Youtube SEO.
On Quora, most people answer the questions through a text. They usually write a long paragraph explaining why their point is relevant. But if you own a YouTube channel which describes your business, then you can make short marketing videos which explain the popular answers on Quora. You can make a video clarifying your answer and put it on your channel. And then you can post this video in your Quora answer. There will be a portion of people who do not like to read long paragraphs so they will definitely opt for watching the video. Simultaneously your channel will get more traffic, and there are good chances that they will subscribe and look for your other videos if they found your answer interesting.
Do you have any suggestions on this guide about Quora Marketing? Let us know.
Aviv Digital is a leading institute providing Digital Marketing Courses in Gurgaon. We offer a wide range of globally recognized certification programs which includes SEO, SEM, SMM, Email Marketing and Inbound marketing course. We are an established institute with other branches offering SEO training in Calicut, Cochin, etc. For more details, Contact us at +91 8156998844.