Introduction
With the technological landscape, Kochi has driven digital marketing to the surface as one of the popular job sectors. Due to the huge demands for digital marketers and the prospects they reflect, a course has been designed that can benefit both businesses and people who are currently in job search or finding a course that can assure them a job. Here, we discuss the details that learners need to know first when they are ready to enrol for a digital marketing course.
Why Enrol For a Digital Marketing Course in Kochi?
More and more job seekers are finding a field where they can expect better for the future, which turns out to be digital marketing. As we have said, a digital marketing course is particularly built with ideas and skills that are necessary for the learners.
To be more specific, digital marketing itself is a broadened field, and every marketing idea for each sub-field is pretty different. As a learner, familiarising with sub-fields like SEO, SEM, SMM, performance marketing, content marketing, email marketing, and so on takes time, and a course that can generally help you in acing and kickstarting your career.
Learning digital marketing is also about thriving in a marketing landscape rather than just familiarising yourself with the terms and ideas and getting placed. As an aspiring marketer, you should be able to convey and act on your potential when you get done with a course. Thus, you must consider additional factors when enrolling for such a course.
Important Requisites For a Digital Marketing Course
When deciding on a digital marketing course, there are specific requisites the learners need to check and understand. These requisites are so significant that the most frequently asked queries are about digital marketing course duration and fees.
We argue these as the significant factors for a course because they are two of the first queries any learner would ask. Most of them are interested in learning about the course only after knowing these details. Let’s list some of the other factors below:-
- Course Curriculum
- Mode of Classes, Internships and Placements
- Testimonials/ Reviews
- Practical Learning
- Access to Study Materials, Tools, & Other Resources
- Expertise of the Trainers
Duration and Fee Structure of a Digital Marketing Course
We have discussed the enrolling and important requisites for deciding which digital marketing course would suit you. We had also stressed the factors such as “digital marketing course duration” and “digital marketing course fee structure” that can act very significantly and affect other factors too. Now, let’s explain the factors of duration and fee structure for a digital marketing course.
Digital marketing courses have very different durations and can vary from one academy to another. Most academies provide three types of courses: Diploma, Advanced Diploma in Digital Marketing, and Specialised courses in Digital Marketing. Additionally, courses are customised and designed for special groups like entrepreneurs, kids, and teenagers.
Based on the course duration, you can classify digital marketing courses into three, which can be understood as follows:-
- Short-term Courses
Short-term digital marketing courses are made specifically for 3 months, which can act as a foundational course. The basics of digital marketing are covered, such as SEO, SMM, Online advertising, Web Graphic Designing, and so on. Some of the features of these courses are:-
- Fees of these foundational courses can cost around Rs 25,000.
- You can apply for entry-level jobs like SEO Executive, Digital Marketer, Canva Designer, and Social Media Manager.
- Even though internships are not promised in their academies, you can apply for internships in roles such as SEO intern, Social media intern, and Digital marketing intern.
- These courses need not cover all aspects of digital marketing but also provide courses for each field, such as SEO, SMM, paid ads, and Google Ads. The duration of these courses can vary from 5 to 10 days.
- Certification of completion is assured, yet other achievements, like other skill certifications, live projects, and assignments, can be available depending on the academy.
- Medium-term Courses
Medium-term courses can last up to 6 months and guarantee at least 1-2 months of internship. Diploma and Advanced Diploma courses in digital marketing can be categorised under this. They are much more popular today, as many feel that training both theoretically and practically within six months can prepare them for a job in the field. Other features of such courses are:-
- These courses can be attended in a classroom environment or online, depending on the academy.
- The digital marketing course fees for these can be an average of Rs 45,000.
- The Advanced Diploma offers more certifications, live projects and assignments, and an added curriculum that includes AI, Graphic design, Whatsapp marketing, etc, than the Diploma.
- Certifications include not only course completion but also HubSpot, Google Ads, SemRush, and so on.
- The academies providing these courses promise and assist in placements after completing the course.
- These courses are open to beginners as well as professionals who wish to pursue a career in digital marketing.
- Long-term Courses
Long-term courses can extend for less than one year. Classes are taken by academies or colleges that are interested in providing and initiating these courses by considering the college environment. They can offer a PG or Diploma in digital marketing and enhance the course with interactive classes. Some of the features of these types of courses are:-
- Courses are mostly offline.
- They are beginner-friendly and can cover different aspects of digital marketing and the newest trends that can impact the field.
- Digital marketing course fees can be different for such academies in Kochi.
- The academies ensure internships(paid/unpaid) and job opportunities.
- The fees are decided by the academies/colleges, and you can check them on their websites or contact them using email or phone.
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Popular Digital marketing academies in Kochi
Digital marketing Institutes in Kochi, like IIDE, NIIT and Aviv Digital, are known for meeting industry demands and strategising courses for learners so that they can complete them at their own pace. This section will discuss why their courses are attractive.
Although their courses are mostly offline, they have introduced online classes and compulsory internships that they arrange through their ties with brands and companies. Along with the internships, placements are also assured. Thus, completing a digital marketing course duration of 4-12 months from these academies can be promising.
Regarding their fee structure, these academies make the fees worth it for access to digital marketing tools, study materials, and even scholarships. Even though the payment system varies, learners can fully trust options like single payment and monthly instalments(EMI).
Conclusion
We have covered most of the significant factors that are very crucial in deciding which type of course is valuable and affordable. Most aspiring marketers get confused when combining and evaluating the course duration and fee structure of a digital marketing course. To clarify these factors, the learners need to understand the types of digital marketing courses, their features, and how their fees can vary based on their duration. Additionally, we have generally discussed the fee structures of popular digital marketing academies in Kochi.
Aviv Digital is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844
