In this technology-driven era, our world is not only confined to pens and paper; rather, in the 21st century, we also perform most jobs digitally. So, in this modern era, we hardly use hackneyed marketing tools, and that’s why marketing techniques have been transformed completely compared to previous years. The way of marketing a business has been replaced with advanced techniques, and this is simply commendable. Today, digital marketing has become one of the pivotal marketing tools for all types of businesses.
Earlier in India, the internet was limited to only 16% until the end of 2013, and in the year 2014, usage of the internet increased, and at that time, 31% people were familiar with the internet. Now, in 2025, over 90% businesses depend on the Internet and digital marketing, and it is expected that digital marketing’s global market value will reach 1.3 trillion by 2033.
So, from the above-mentioned data, we can easily conclude that digital marketing has already created a great influence over the business owners and the entrepreneurs. Now, many enterprises are showing a propensity towards digital marketing over conventional marketing or traditional marketing because of its excellent mileage. With the help of digital marketing, a company can reach millions and billions of customers within a few minutes. Digital marketing is capable of drawing more traffic or visitors to a particular site than any other form of advertising. There are also several paid campaigns that are available online through which a person can easily promote their sites and get the attention of other customers.
What is Digital Marketing?
Digital marketing is the process of reaching customers through the internet. It makes use of places people visit often, including social media platforms, search results, different websites and even mobile apps. By appearing in these spaces, businesses are able to communicate with users while they go about their usual online activities. The goal is to help customers notice a brand and understand what it offers at the moment they’re looking for information. What makes digital marketing different from traditional marketing is the way it makes it easier to see how people respond. A visit, click or even a short interaction reveals a short interaction reveals what users prefer. As internet use continues to rise across India, Companies depend on digital methods to stay visible and communicate with audiences steadily and practically. The scope of digital marketing is only rising every year.
Traditional Marketing vs Digital Marketing
Have you ever wondered why most companies these days prefer digital marketing over traditional marketing? Let’s take a look.
- Firstly, it is very cost-effective. The amount of money that a company spends on running a digital marketing campaign is very little, but the company is getting a huge mileage from using this digital marketing. So, digital marketing is very effective for every business house, especially for start-ups. Because start-ups usually have a deficit of funds and hence, they can’t meet the budget that is already set by the traditional marketing methods, and hence, digital marketing is the best choice for them because they don’t need to spend a humongous amount for this. Traditional marketing methods like newspaper ads, TV commercials, billboards, etc., will cost several times the budget of a digital marketing campaign.
- Also, it enables a company to engage a company’s customers and personalise the messages to them, therefore improving the whole experience. Meanwhile, traditional marketing reaches a large group of audience at the same time, in which personalisation is not an option.
- Once people take notice of the product that a company is selling or your business, then they will certainly share it with their friends via social media and other mediums. So, the company will get more visits and earnings. In traditional marketing, this process may take longer. Word of mouth is good publicity, but it might not have the instant effect of sharing on social media. (reorganised from 4th to 3rd)
- The biggest advantage that this form of new-age marketing provides is that every time a company runs a campaign for their business, it can track every single metric in real-time. While it is hard to track results in traditional marketing. Once the ad is printed or aired, it is difficult to know how many people viewed or responded. (reorganised from 5th to 4th)
- It could also be incorporated into the traditional marketing campaigns. So, using both these types of marketing, a company will get more benefits and can earn more profits.
In 2025, nearly 72 per cent of overall marketing spend goes into digital platforms. The reason is simple. Companies can see what works, adjust instantly and avoid unnecessary costs. With clear tracking and targeted reach, digital promotion often delivers more for less when compared to older advertising routes, and this growth reflects how wide the scope of digital marketing has become today.
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Types of digital marketing
The future and the scope of digital marketing are simply fathomless in India, and in 2025, too, digital marketing will be the best and the result-oriented way of marketing. Below, we mention some key channels that will play a pivotal role in deciding the future and the scope of digital marketing in India.
Social Media Marketing
Social media sites are evolving day by day, and they have an immense power to channelise a marketing campaign in an advanced, innovative and effective way. In the coming few years, social media marketing will be ruling and indubitably, it will become the most popular digital marketing channel for branding, brand proposition, optimisation, lead generation, conversions, and growth. Different social media sites like Facebook Live, LinkedIn, Twitter, and Instagram have already created a huge buzz, and companies are utilising these platforms for the betterment of their businesses.
Search Engine Marketing
Now, the companies have realised that if they want to enhance their visibility and customer base, then they must opt for SEO marketing so that they can stay far from their competitors. Using SEO, a company can uplift its search engine rankings. A survey claimed that 35-40% users usually prefer to check only the first page of any SERP (Search engine result page). So, every company is vying with each other so that they can secure their place on the first page of a search engine results page.
Content Marketing
Content marketing is the method of sharing helpful information so people can learn something or understand a product better. Brands usually do this through blogs, articles, videos and other simple resources that help users find answers. Good content slowly builds trust and keeps the audience engaged without pushing them to buy something immediately. And consistency will help with visibility over time. Because people begin to recognise the brand each time they search or scroll.
Video Marketing
Now, companies are switching to video marketing because customers nowadays prefer video content or visual content over traditional content. Brands can easily incorporate visual content into their list of ways so that they can better understand their customers, their interests, and their affinity. If they can do this, then they will understand how their brand is being portrayed across all social media sites. Visual content also gives an idea of how products are being used and adopted in the market. Hence, companies are implementing video content in their marketing tools so that they can allure more customers within a few seconds.
Email Marketing
Email marketing is another appealing trend of digital marketing that continues to rule even in 2025. Email marketing is the best way for a company can strengthen its customer relationship by nurturing the leads. A professionally and subtly designed email will certainly reflect your company’s image, and hence, you must select those kinds of email templates which can be fit your business and customer base.
Mobile Marketing
The world of mobile is simply staggering, and people are now using smartphones and other mobile devices in every step of their lives. As smartphone adoption is increasing day by day, smartphones can now be used to accomplish various activities like ticket booking, banking, shopping, searching, etc. A plethora of survey reports have claimed that more than 60% of web traffic is through mobile, and you might be astonished to know that 98% of active users on Facebook come through smartphones and other mobile devices, as per the most recent data available, provided by Meta. The way mobile marketing is expanding in India will certainly boost the growth of digital marketing in India.
E-commerce Marketing
E-commerce is the latest fad in digital marketing. The website has already become an integral part of every company, and now, companies want to represent themselves very neatly, and hence, they are opting for e-commerce sites so that they can attract more customers towards their sites. E-commerce is very beneficial for those who are in the product marketing field:
Affiliate Marketing
In Affiliate marketing, a person shares a product with their audience and receives a small commission from the brand when a sale happens through the link they shared. Many creators and influencers use this method to recommend items they find useful, and businesses get more sales without heavy advertising. It benefits both the affiliate and the business.
Influencer Marketing
Brands partnering with influencers and creators who already have an online fanbase to promote their products is known as Influencer Marketing. These creators will share their experience with the product through a post or video. People will trust this content because it’s more like advice than a promotion from their favourite creator. Brands can reach the audience they otherwise might not reach with traditional ads.
Web Analytics
As an eminent business owner, you must know how many people are visiting your web pages, which search engines send you the most visitors or guests, and which cities or locations send the maximum traffic to your site. With web analytics, you can successfully evaluate all this information and take the actionable decisions which will boost your web presence. Web analytics is another key channel of digital marketing, which will help you to take some effective and robust business strategies which will certainly enhance your sales volume and business growth.
Career in Digital Marketing
Digital marketing is a vast area, and the career opportunities are boundless. According to the survey report, the digital economy is growing 10 times faster than the traditional economy, and firms are this fad of marketing and are creating numerous job opportunities so that they can meet the country’s next trend successfully. You can check out the digital marketing career opportunity here.
Below, we are mentioning some job options for you in digital marketing which can give you a scintillating career.
A Web Developer or Web Designer
They are the people behind all those eye-catching and enthralling websites. A web designer or developer is responsible for designing, coding and various other features which can make a website user-friendly and enthralling. The salary range of a web developer or designer in India is near about 3-6 lakhs per annum.
SEO Expert
A good and impeccable website will be of no use if you don’t have an adroit SEO guy. The primary job responsibilities of an SEO person are to enhance the web traffic and improve the Google rank in a SERP. The person also needs to take care of analytics, PPC, Google Adwords, paid campaign and keyword count. The salary range of an SEO expert is 3 lakhs-7lakhs.
Social Media Manager
The person should possess a competent knowledge of all the social media platforms like Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube, and Instagram. Apart from this, the person also needs to work closely with the content team and marketing team. This job demands a lot of creativity and innovative ideas, which will boost the company’s growth. The average salary for a social media manager is 3.5lakhs-7lakhs per annum.
Content Manager
This person is responsible for creating all compelling content which can be promoted through various channels, like blogs, websites, social media sites, etc. If you are creative enough and have an in-depth knowledge of English, and can win anyone’s heart with your words, then this job is ideal for you. You can expect the average salary near around Rs 2.5-5 lakhs.
Analytics Manager
The person needs to take care of Google Analytics, Yahoo Analytics, Piwik, Clicky, and Omniture. The starting salary of an analytics manager in India is approximately Rs. 3.5-4 lakhs.
Digital Marketing Director
You must have 5-7 years of experience in digital marketing in order to become the digital marketing director. The person needs to take care of every aspect of digital marketing, like entire digital marketing planning, promotional campaigns, making strategies related to web traffic, making improvements in websites, blogs, and other social media content and also needs to liaise with the content team, SEO team and web team. The salary of a digital marketing director is approximately Rs 7lakhs-10lakhs
Apart from all the above-mentioned positions, there are other opportunities like CRM manager, email marketing manager, mobile marketing manager, e-commerce manager and account director of digital media. You can check out digital marketing jobs.
Future of digital marketing
Looking at how things are moving, the future of digital marketing appears steady and full of opportunity. More users are online today, and businesses follow them because that is where decisions are made. The scope of digital marketing in India has widened across many fields, which has created more career paths for learners. E-commerce, influencers and digital campaigns are becoming normal. As technology improves, digital marketing will continue to open more opportunities. This shows that the future of digital marketing is still evolving, and the scope of digital marketing is set to grow for a long time.
Conclusion
In this steep and frantic competitive era, every business house should adopt digital marketing if it wants to make a ubiquitous presence throughout the world. Over the past decade, most of the industries and sectors were kind of struggling with a growth rate ofof 11.8%, but only the digital sector encountered a growth rate of 17.3% and the ratio will continue to evolve day by day and is expected to reach 30% in the coming years. So, this is the right time that we all need to climb on the bandwagon of digital marketing, and in this way, we can reach the pinnacle of success. Because the scope of digital marketing is wider than ever. New tools, new platforms and new content are appearing every day. Even for the smallest businesses trying to expand their online presence, digital marketing is becoming an integral part of business growth in India. It’s no longer a trend, but a long-term space full of opportunities.
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Aviv Digital is one of the leading digital marketing training institutes in Kochi, Kerala. We offer a wide variety of globally recognised certification programs, which include SEO, SEM, SMM, Email marketing and Inbound marketing courses. For more details, contact us at: +91 9037 489 577.
Frequently Asked Questions
Is Digital Marketing a Good Career?
Yes. Digital marketing has strong career opportunities. The scope of digital marketing has been on the rise for many years, and it will only continue to grow.
Do Digital Marketers Get Paid Well?
The salaries vary based on skills, experience and the role you choose. Freshers will get a moderate payment, which will increase over time with expertise. Many professionals even choose freelancing projects, which can add to the overall income.
Is AI Replacing Digital Marketing?
AI is definitely changing how digital marketing operates these days. But it’s not replacing digital marketers. AI is more like a tool that helps marketers work more easily and efficiently.
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It was really an informative and useful article. Digital Marketing is a career that is growing at the blink of an eye as internet is something unavoidable in these days.